Afleveringen
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In this episode, Taylor and Brian Garofalow take listeners on a captivating journey through Brian's remarkable career path, tracing his evolution from a passionate skateboarder in Southern California to his current leadership role as CEO of Skullcandy. Throughout their discussion, Taylor and Brianâaffectionately known as BGâexplore the pivotal moments, challenges, and lessons learned along the way.
BG's story serves as a testament to the power of perseverance, seizing opportunities, and cultivating meaningful connections. From his early experiences in the vibrant world of board sports to navigating the complexities of tech startups and ecommerce ventures, BG's diverse background provides invaluable insights for listeners at every stage of their own career journeys.
Show Notes:
Get 30 free days of Tokiâs cutting-edge customer loyalty platform (including cashback and paid membership programs) at buildwithtoki.com/ctc. The Ecommerce Playbook mailbag is open â email us at [email protected] to ask us any questions you might have about the world of ecomm. -
In our recent DTC Index Monthly report, we analyzed the ways Meta seems to have âbrokenâ over the last several weeks. But if Metaâs broken, what can you do about it?
On this episode of the pod, Taylor and Richard dive deep into what to do â and what NOT to do â when the fundamental system your ads are built on stops working properly.
Show Notes:
Sign up for the DTC Index here: https://www.dtcindex.com/ Want an easier way to source UGC? Streamline your process with SARALâs chrome extension: â http://getsaral.com/champions/ctc The Ecommerce Playbook mailbag is open â email us at [email protected] to ask us any questions you might have about the world of ecomm. -
Zijn er afleveringen die ontbreken?
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In this episode of the State of the Ecommerce Industry brought to you by the DTC Index, we dive into the hot topics swirling around the ecommerce landscape. Join us as we dissect the noise surrounding Meta's performance, the impact of the Super Bowl, and the Valentine's Day shopping frenzy.
Our team of experts, including Jeremiah Prummer from KnoCommerce, Wyatt Mayhem from Cast Metrics, Yarden Shaked from Varos, and Steve Rekuc from Common Thread Collective, bring you exclusive insights based on extensive data analysis and industry expertise.
From uncovering gifting trends around Valentine's Day to evaluating the effectiveness of Super Bowl commercials for brands like Elf and Etsy, we leave no stone unturned in our quest to provide you with actionable insights.
But the burning question remains: Was Meta truly broken in February? Find out as we dive deep into the data and separate fact from fiction in this highly anticipated episode.
Show Notes:
Want an easier way to source UGC? Streamline your process with SARALâs chrome extension: â http://getsaral.com/champions/ctc The Ecommerce Playbook mailbag is open â email us at [email protected] to ask us any questions you might have about the world of ecomm. -
Dive into the fascinating journey of Duke Cannon Supply Co. on the Ecommerce Playbook Podcast! Join Chris Lutz, Director of Digital and Ecommerce, as we explore the brand's unconventional path to successâfrom specialty retail to major chains like Target and Walmart.
Discover how Duke Cannon's unique packaging and merchandising strategy sets them apart on every shelf. Chris shares insights into their digital marketing challenges on platforms like Meta and TikTok, emphasizing humor and authenticity to engage their audience.
Show Notes:
-The Ecommerce Playbook mailbag is open â email us at [email protected] to ask us any questions you might have about the world of ecomm.
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Inertia is as much a law of organizational dynamics as it is a law of physics. So what do you do about it?
On this episode of the podcast, Taylor and Richard discuss Taylorâs recent week working directly with client accounts and his observations on the absolute importance of motivating your team to swift, decisive action.
Show Notes:
Get started with CTCâs Prophit System here.
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Welcome to a new episode of the Ecommerce Playbook Podcast! In this interview, we delve into the success story of Carnivore Snax, one of the fastest-growing brands in e-commerce, breaking barriers by selling food online with an insane GQ score of 226.8. Mark Ritz, the founder and CEO, shares insights into the unique challenges of selling meat snacks on the internet and the brand's journey.
Discover the origins of Carnivore Snax, born out of the founder's commitment to the carnivore diet. Mark explains the significance of their focus on providing a simple, high-protein snack that aligns with the trending prioritization of protein in diets.
Show Notes:
Get 30 free days of Tokiâs cutting-edge customer loyalty platform (including cashback and paid membership programs) at buildwithtoki.com/ctc. The Ecommerce Playbook mailbag is open â email us at [email protected] to ask us any questions you might have about the world of ecomm. -
Join Taylor and Richard as they dive into the T-shaped marketer concept by Brian Balfour, exploring key skills at the base, marketing foundation, and channel expertise layers. Taylor emphasizes specialization and taking bets on emerging channels for career success. Tune in for actionable insights and expert advice on excelling in e-commerce marketing. Subscribe now for more valuable discussions!
Show Notes:
Get started with CTCâs Prophit System here. The Ecommerce Playbook mailbag is open â email us at [email protected] to ask us any questions you might have about the world of ecomm. -
Travis and Taylor, a new album announcement from BeyoncĂ©, a Martin Scorsese-directed ad â the Super Bowl was a night of massive cultural moments.
On this episode, Taylor (Holiday) and Richard sit down to discuss the biggest night in advertising, the necessity of creating outsized cultural moments for any brand, and whether those Temu ads made any sense.
Show Notes:
See how Oddit can help, or get a free design from them right here. The Ecommerce Playbook mailbag is open â email us at [email protected] to ask us any questions you might have about the world of ecomm. -
đ Exciting News in Ecommerce! đ
Get ready for a wild ride as we dive deep into the chaotic world of ecommerce with the masterminds behind the scenes. In this video, we are thrilled to introduce our powerhouse team, each bringing their unique expertise and data to the table.
Meet Yarden, the Co-founder and CEO of Varos, a massive data co-op sitting on a treasure trove of information from 6,000 e-commerce-related stores. Discover how Varos aggregates, anonymizes, and analyzes data from various platforms, giving unparalleled insights into the industry's dynamics.
Next up is Jeremiah, Founder and CEO at KnoCommerce, the survey platform with a qualitative edge. Learn how Jeremiah's team works with 3,300+ brands, delving into billions of dollars in online revenue to provide exclusive and meaningful insights not found anywhere else.
Enter Wyatt Mayhem, the Founder of CastMetrics, bringing a whole new dimension to our data consortium. Wyatt gives us a peek into his world of consumer transaction-level credit card data, offering a panoramic view of how people are spending trillions of dollars across the United States.
Last but certainly not least is Steve, the Senior Data Analyst at Common Thread Collective. Watch as Steve weaves the threads of data together, crafting compelling narratives from the information provided by our data nerds.
But that's not all! Join us on this thrilling journey as we launch the DTC Data Consortium, where these industry leaders will unravel the mysteries of January's ecommerce landscape. From platform insights to ad spend trends and customer acquisition dynamics, get ready to be in the know.
Don't miss out on this ecommerce rollercoaster! Head to DTCindex.com to sign up for our monthly newsletter and podcast, where we'll dissect the state of the industry and provide you with the latest and greatest insights. Stay ahead of the curve with the DTC Data Consortium â your ticket to understanding the chaos of ecommerce!
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Tune in to the latest episode of the E-commerce Playbook Podcast! In this episode, Taylor dissects the success of Jones Road Beauty with Cody Plofker, CRO of Jones Road Beauty. Discover their outstanding GQ score of 177.39 and unparalleled spending power, making them a true outlier in the beauty industry.
Learn about the collaboration between Common Thread Collective and Jones Road Beauty in building a spend model and achieving a remarkable 1% accuracy in revenue prediction.
Show Notes:
Want an easier way to source UGC? Streamline your process with SARALâs chrome extension: â http://getsaral.com/champions/ctc The Ecommerce Playbook mailbag is open â email us at [email protected] to ask us any questions you might have about the world of ecomm. -
The most crucial role on any ecommerce creative team isnât the strategist, itâs the Creative Operations Manager. So why do so few ecommerce brands and agencies have this role?
On this episode, Taylor and Richard discuss the importance of this role, how we deploy creative ops at CTC, and what characteristics to look for in a Creative Ops Manager.
Show Notes:
Get started with CTCâs Prophit System here. The Ecommerce Playbook mailbag is open â email us at [email protected] to ask us any questions you might have about the world of ecomm. -
After relaunching the email marketing service at Common Thread Collective, Taylor and Richard sit down to discuss how our service has changed since the last time weâve offered it, how we plan email campaigns to maximize revenue, and how the scope of email marketing can â and should â expand beyond retention.
Show Notes:
Get started with CTCâs Prophit System here. The Ecommerce Playbook mailbag is open â email us at [email protected] to ask us any questions you might have about the world of ecomm. -
Welcome back to another insightful episode of the Ecommerce Playbook Podcast! In this interview episode, we sit down with Cherene Aubert, the VP of Digital and Ecommerce at ILIA Beauty, a powerhouse beauty brand with a GQ score of 221.
Cherene shares her expertise in decoding growth strategies, dissecting the DNA of successful ecommerce giants, and navigating the nuanced world of cosmetics and skincare.
Join us as Cherene delves into ILIA Beauty's journey, from its roots in skincare to its focus on clean and performance-driven cosmetics. Learn how Cherene applies her extensive experience in growth strategy to elevate brands, drawing from her impactful roles at CTC and Bobbie.
Show Notes:
Grapevineâs partnering with Common Thread Collective to offer listeners a discount on their first campaign. Click here to book a demo with Grapevine today! The Ecommerce Playbook mailbag is open â email us at [email protected] to ask us any questions you might have about the world of ecomm. -
aylor recently set off a firestorm on DTC Twitter/X by claiming that âtop-of-funnelâ platforms â those that claim to raise brand awareness without any clear path to conversion lift â is essentially a scam.
On this episode, Taylor and Richard dig into the thinking behind that clickbait headline, breaking down exactly why channels like TV are a dangerous temptation to ecommerce operators.
Show Notes:
Get started with CTCâs Prophit System here. View Taylorâs tweet here. The Ecommerce Playbook mailbag is open â email us at [email protected] to ask us any questions you might have about the world of ecomm. -
In today's episode, we interview Dave Huffman, CMO of Ancestral Supplements, a unique and rapidly growing brand with a GQ score of over 397. Discover their market positioning, the power of community, and their innovative approach to product development. Join us for insights into health trends, effective marketing, and the success story of Ancestral Supplements.
Show Notes:
Want an easier way to source UGC? Streamline your process with SARALâs chrome extension: â http://getsaral.com/champions/ctc The Ecommerce Playbook mailbag is open â email us at [email protected] to ask us any questions you might have about the world of ecomm. -
ADmission members-only episode preview. Unlock full episodes at youradmission.co
Itâs a common question: Where is the biggest opportunity for me to spend my advertising dollars?
In this episode, Taylor lays out exactly where the vast majority of smaller businesses should be allocating their marketing budget.
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On this episode of the podcast, CTC Director of Growth Strategy Luke Austin sits down with Richard to identify the key characteristics of the brands that are best set up to thrive in 2024âs profit-first environment.
Show Notes:
Get started with CTCâs Prophit System here. The Ecommerce Playbook mailbag is open â email us at [email protected] to ask us any questions you might have about the world of ecomm -
Welcome to the first episode of a new series on the Ecommerce Playbook Podcast! In this series, we step aside from the usual interviews and dive into the world of brand operators, exploring successful brands through the lens of their GQ score (Growth Quotient).To kick off the series, we interview Dave Rekuc, President of Bambu Earth, our own brand with a GQ score of 119.7. Explore the strengths and weaknesses of this middle-market bootstrap ecommerce brand that's expected to hit $12 million in 2023. From high LTV to low carrying costs, discover the key attributes that make Bambu Earth a successful skincare brand.Show Notes:Grapevineâs partnering with Common Thread Collective to offer listeners a discount on their first campaign. Click here to book a demo with Grapevine today! https://qc0fgbadvc8.typeform.com/to/qwVSYUqV?utm_campaign=CTC&typeform-source=emailThe Ecommerce Playbook mailbag is open â email us at [email protected] to ask us any questions you might have about the world of ecomm.
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ADmission members-only episode preview. Unlock full episodes at youradmission.co
As the post-holiday slump hits, many brands are facing a dreaded ârevenue valleyâ â a down moment where people just arenât buying. In this episode, Taylor unpacks the tactics you need to survive any post-peak revenue hangover.
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