Afleveringen
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This week we are going to cover the endless landmines that are in CPG and how to conquer these with strategy and making the right decisions at the right time.
There are a few very important areas that can 'make or break' a CPG brand including:
- Distribution strategy
- COGS and point of profitability
- Channels to pursue and NOT pursue
- Packaging and refrigerated vs. shelf-stable
- and Much more
Our weekly sponsor is Power Full Energy and Robert Cogan and our on-going sponsor is RangeMe.
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Our coveted 'Master Series' is back after a 3 month break. We are excited to bring on CPG pros who are masters of their own craft and have found massive success in the space.
We are being joined by Will Nitze, CEO and Founder of fast growing functional bar brand, IQ Bar. Ben Mand, CEO of Guayaki Yerba Mate.
And Tom Hicks, previous CEO and current Chief Commercial Officer of Zico Coconut Water.
This episode is sponsored by WN Deen Advisory with Walid Naserdeen.
Our on-going sponsor is RangeMe. Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 37 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events.
They also do shout-outs and answer questions live from viewers & listeners during their show.
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Zijn er afleveringen die ontbreken?
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We are dedicating this episode to covering topics on how to build your social media presence including running TikTok Shop and making captivating social creatives.
We are being joined by Mark Ross from Konsort Social and Adam Brown with Sircle Media.
Our on-going sponsor is RangeMe and this week's sponsor is Social Nature.
Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events.
They also do shout-outs and answer questions live from viewers & listeners during their show.
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This week we discuss something that has been on the minds of CPG entrepreneurs the last 2 years with the macro-economic challenges. "Should I start a CPG Brand right now?" And those that are knee deep in running their brand, when is it okay to continue, or what are the signs that it may not be working and better to cut your losses?
These are not comfortable topics by any means, but Wade and Alex will dive into this important discussion.
This episode is sponsored by RangeMe and our weekly sponsor is Melting Forest.
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This week Wade and Alex dive into what are the best areas to put your capital to maximize return on investment when it comes to running a CPG brand. There are areas that are prudent to invest in that bring short term and long term value.
There are services that while it may bring some value, are they really worth investing in and will it bring a sustainable return on your company. We do a deep dive on all things CPG services and dissect what's worth it or not depending on company size.
Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events.
They also do shout-outs and answer questions live from viewers & listeners during their show. This episode is sponsored by My Way 3PL and RangeMe and weekly sponsor is Rebel Eats.
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We are VERY excited about our special edition 'Outside The Tank' (Volume 3) coming at you this Friday. For those that don't know, we bring on CPG entrepreneurs who appeared on Shark Tank live on ABC aired in front of millions at home.
Daniel Zakowski CEO of Ready. Set. Food!
Hank Watt Founder of Nature's Wild Berry
Josh Belinsky
Slate Milk
Each will share their stories leading up to Shark Tank to the moment they entered show on the famous Persian rug in front of the Sharks to pitch their product.
Some areas we will cover with our guests:
-What was taped but never made it to air?
-Where are the brands now and how was Shark Tank affected their company's growth?
-Best/worst parts of their pitch?
-Did the deal actually go through (if there was a deal on air)?-Much more!
This episode is sponsored by Walid Nasserdeen and W.NDeen Advisory and our on-going sponsors RangeMe and My Way 3PL
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After a phenomenal Expert Series last week with 3 amazing Women Entrepreneurs running CPG Brands, we are back to basics with Wade and Alex and their usual back and forth banter.
We are excited to chat about a very important topic on how to build a sustainable CPG brand in this day-in-age. With capital markets drying up, brands are struggling more than ever to maintain cash flow and grow sustainably without making big mistakes which can sink their company. With a recent announcement of Better Brands (once valued at $170M) out of business, and many others before, it puts things in perspective on the most sound strategies to build a CPG brand.
Wade and Alex will discuss their thoughts on the best ways to achieve this, build a great brand, and stay in business for a the long haul.
We will also discuss emerging brands today that are nostalgic in their branding and packaging and re-inventing childhood favorites and modernizing them for today's market.
Our sponsor for this episode is The Healtea and Leila Kairns, proudly partnered with Power Full Energy Distribution and Robert Cogan.
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This week we are joined by 3 dynamic female founders that have started CPG brands scaling nationally in retail stores and online. Just 13 % of all start-ups are female-founded, so we wanted to give a spotlight on female-led companies and their personal stories on starting their past and present brands.
In no particular order, we are joined by Karen Danudjaja, Co-founder of Blume. Nicole Dawes, Founder of Nixie Beverage Company, and Lan Pham, Founder of Sang Vietnamese Coffee.
This week's episode is sponsored by Social Nature. Our on-going sponsors are RangeMe and My Way 3PL
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We are coming at ya this week with recommendations and strategy for your trade show schedule in 2025 including Expo West, Newtopia Now, Fancy Foods, UNFI, Kehe, and many others worth attending.
Back by popular demand, we will continue our 'Stuff We Love' segment and share more brands and products we love that are in Alex's or Wade's pantries and fridges.
This episode is sponsored by Revival Tea and they are currently raising an online crowdfunding round at https://lnkd.in/gFXbgQ5r and are approaching $400k raised!
Our on-going sponsors are My Way 3PL and RangeMe. See you there!
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This week we will discuss the controversial Lunchables competitor being launched by Mr Beast, Logan Paul, and KSI. We also will have an extended session talking about all the brands and products in Alex and Wade's fridges and pantries that we absolutely love.
Our episode sponsor is Rebel Eats and Trevor Smith.
Our on-going sponsor are My Way 3PL and RangeMe. Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events.
They also do shout-outs and answer questions live from viewers & listeners during their show.
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In 1998, Marc Randolph with his co-founder Reed Hastings started the now streaming giant Netflix. They started what is now commonplace in almost every American household and changed the way we view media forever.
Marc will share his story on starting Netflix and also taking the helm of CEO during his time at the company before he stepped down.
This week's episode is sponsored by Power Full Energy Distribution (Robert Cogan). Our on-going sponsors are RangeMe and My Way 3PL.
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What brands are about to catch fire and need to be watched as the next wave of the future? Wade and Alex will submit their predictions and share what brands they think are the next ones to explode on the scene. We also share what stores we shop at and why and what about the experience keeps us coming back.
This episode is sponsored by Robert Cogan and Power Full Energy Distribution. Our on-going sponsors are My Way 3PL and RangeMe.
Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events.
They also do shout-outs and answer questions live from viewers & listeners during their show.
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This week Wade and Alex discuss Newtopia Now - the very first event of its kind that took place in Denver, CO this past week August 25-27, 2024. We will list out any news and feedback from this convention and also shout out comments from the audience and anyone who attended.
On the flip side, brain health products that improve cognitive ability, focus and brain function are continually on the rise. What is the future of this category and how will brands continue to innovate to make an impact and gain market share? Our opinions will be shared.
This week's episode if sponsored by Rebel Eats, and our on-going sponsors My Way 3PL and RangeMe.
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After an action packed 'Master Series' Episode last week, we are returning back to our classic format of No Script, Just Chat with the usual CPG banter back and forth.
We will talk all things CPG, shout out comments from the audience, and review any big CPG news items.
This episode is sponsored by Kyowa USA (makers of Cognizin and Immuse). On Going sponsors are RangeMe and My Way 3PL.
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We are honored and excited to be joined by some of the best and brightest CPG people in the industry. On our 3rd edition of the Master Series, we are being joined by Mark Samuel, CEO of IWON Organics (a fast growing prominent organic snack brand), Adam Brown, CEO of Sircle Media (one of the leading CPG focused social media agencies in the country), Max Baumann (CEO of one of the largest CPG merchandising brands in the country), and Czar Daniolco, Co-Founder of Hi Touch Distribution (now called Hi Touch Libations).
BIG Thanks to our on-going sponsors My Way 3PL (https://lnkd.in/gcSXrV2P) and RangeMe (https://lnkd.in/gwXQar3P)
This week's episode is sponsored by Social Nature who helps natural brands get discovered on retail shelves through their community of 1.1 million shoppers who are looking for better-for-you options.
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Another episode of CPG Vibes coming at ya!
A couple of great topics we will be covering include Trending Categories and what's next to look out for. Especially if you are doing innovation or creating a new product or company, this episode is for you.
We will also have an 'Ask Us Anything' format where the audience can ask Wade or Alex anything and we will answer, whether we like the question or not!
This PLUS just good old fashioned banter and CPG chat between Alex Bayer and Wade Yenny.
Our on-going sponsors are My Way 3PL and RangeMe and this week's sponsor is Kyowa (Cognizin and Immuse)
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Coming off a fantastic Expert Series episode last week, we are back and it's just the two of us: Alex and Wade. There has been extensive travel and different special edition episodes, and we are happy to be back to basics and both back on the live show together.
We will be discussing Newtopia Now, the most recent event addition by New Hope, and our predictions on how the event will go since this is essentially the replacement for Expo East.
We will also look at common pitfalls committed by CPG brands and how to avoid these. A must-listen for any CPG entrepreneur.
Our on-going sponsors are My Way 3PL and Rangeme. Our weekly sponsor for this episode is Cognizin.
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This is the 3rd installment of our 'Expert Series' special edition. We are truly excited since we are focusing on 3 important elements in CPG: Brands, Brokers, and Buyers. No matter what side of the aisle you are on, you are likely to be interfacing with one or all of these pieces of the puzzle.
We are bringing on (in no particular order) Ali Shouman, Chief Commercial Officer of CA Fortune; Jeff Church, co-founder of Suja and founder of CPG Brand Accelerator; Karen Danudjaja, co-founder and CEO of fast-growing superfoods brand Blume; and Darren Viscount, Natural Living Senior Category Manager at Bristol Farms.
Our show's ongoing sponsors are RangeMe and Vdriven. This week's sponsor is MatchaKo (a delicious matcha-based beverage) with Mark Missirlian.
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On this week's episode, Wade is traveling and so we are having Nick Saltarelli, co-founder of Mid-Day Squares is joining us as the honorary co-host for our show.
We will talk all things CPG as usual and Nick will share the latest and greatest at MDS. If you want to ask questions and have us shout out comments, make sure to watch on Linkedin Live!
The prize this week will be a 12 pack of Mid-Day Squares for a lucky winner.
Our on-going sponsors are Vdriven and RangeMe.
This week's sponsor is Power Full Energy Distribution and Robert Cogan.
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CPG Vibes - Special Edition : Outside the Tank (Volume 2)Our special edition 'Outside the Tank' is back for a second edition featuring CPG founders that have appeared on Shark Tank.
This episode includes Justin Fenchel with BeatBox Beverages, Debbie Mullin with Copper Cow Coffee, and Jim DeCicco with Super Coffee (Kitu Life). Alex Bayer, our co-host, was also on Shark Tank in 2020 (with Genius Juice) so he will also have some things to add!
We get to hear about their experience leading up to the taping of their episode in studio, how they got on the show, what it was like pitching the Sharks, things that happened that never made it to air, where they are now, and much more!
Join Alex and Wade for this special episode and ask questions directly to these Shark Tank Alumni!
On-Going sponsors are VDriven and Rangeme and this week's sponsor is MDM Packaging, for all your CPG packaging needs!
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