Afleveringen
-
Understanding what you want from your business isn't just about setting financial targets; it’s about aligning your personal dreams with your professional goals to create a fulfilling and sustainable business model. Stuart stresses the importance of personal vision in business. He discusses how easily MSP owners can become overwhelmed by daily operations, losing sight of their original motivations and goals.
Stuart points out that many MSP owners start their journey with clear intentions but often get sidetracked as the business grows. He emphasises the significance of defining 'what winning looks like' for your business. This not only involves setting tangible goals but also understanding the kind of life you want to lead. Stuart repeatedly mentions that knowing what you don’t want can often be a more accessible starting point to clarify what you actually do want. This reverse engineering of outcomes can significantly help MSP owners cut through the fog that surrounds their strategic planning processes.
Throughout our conversation, Stuart reinforces the idea that business owners should periodically step back and assess their journey. This reflective practice helps to appreciate past achievements and realign current activities with long-term objectives. He shares practical tips on how MSPs can manage their growth effectively without becoming consumed by it. According to Stuart, building a successful MSP isn’t just about financial gain but about creating a business that allows owners the freedom and flexibility to enjoy their lives while still achieving professional success.
One of the key pieces of advice Stuart offers is the concept of starting with the end in mind. This Stephen Covey principle is about envisioning where you want your business to be, and then meticulously planning out the steps to get there. Whether it’s hiring the right people, implementing the correct systems, or simply deciding to work fewer hours to have more time with family, each decision should contribute towards that ultimate picture of success.
Moreover, Stuart highlights the importance of community and support systems in this journey. He encourages MSP owners to find their tribe – a supportive community that shares similar goals and challenges. Engaging with this community not only provides moral and emotional support but also fosters an environment of accountability, which is crucial for consistent progress.
In terms of practical steps, Stuart suggests that MSP owners should take a proactive approach to problem-solving within their businesses. Identifying what you do not want in your daily operations can help clarify what changes need to be made to avoid those outcomes. For instance, if an MSP owner doesn’t want to be overwhelmed by technical tasks, then it might be time to hire additional technical staff or invest in training for current employees to distribute the workload more evenly.
As we wrap up this thought provoking episode, I reflect on the numerous actionable insights Stuart has shared with us today. His advice is grounded in the reality of running a business, yet aspirational enough to push MSP owners to think big and act boldly. Remember, defining success in your business is a personal journey that goes beyond the conventional metrics of business growth. It’s about creating a business that not only survives but thrives while aligning with your personal life goals.
Connect on LinkedIn HERE with Ian and also with Stuart by clicking this LINK
And when you’re ready to take the next step in growing your MSP, come and take the Scale with Confidence MSP Mastery Quiz. In just three minutes, you’ll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads.
OR
To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click HERE
Until next time, look after yourself and I’ll catch up with you soon!
-
In our latest IT Experts Podcast episode, we explore the intricate dynamics of partnership in the MSP world through the lens of Joe Burns’ compelling journey. Joe, a seasoned entrepreneur who has not only scaled but also successfully exited from an MSP, shares his experience into what happens when business partners discover their goals and ambitions are no longer aligned.
Joe Burns co-founded an MSP with a shared vision for success, driven by the enthusiasm that characterizes many startup ventures. However, as the business grew, it became clear that Joe and his business partner's visions for the future were vastly different. This realisation wasn't immediate; it crept up over years as the business scaled. Signs of misalignment began to surface, particularly during strategic planning sessions where their different growth ambitions were starkly highlighted. Despite efforts to realign, including engaging with a growth coach and attempting to bridge the gap in their ambitions, the divide only widened.
The pivotal moment came when it was undeniable that their differing expectations for the future of the business were too significantly to continue effectively as partners. Working together became uncomfortable and decision making was difficult. Joe's business partner expressed a desire to exit the business, which prompted a series of discussions about the future. Rather than viewing this as a setback, Joe saw an opportunity to assess the true market value of their business and either buy out his partner or sell the business entirely. This led to the decision to sell the MSP, a move that would allow both partners to pursue their individual visions without compromise.
Joe candidly shares the mistakes made during the selling process, chief among them being the failure to court multiple buyers. The initial excitement of having an interested buyer led to a 'monotony' situation – a market condition with only one buyer – which ultimately could have jeopardised achieving the best possible sale price for the business. This experience taught Joe the importance of fostering competitive interest when selling a business to avoid undervaluing it.
Drawing from his experience, Joe offers invaluable advice for MSP business owners, particularly those navigating the complexities of a partnership:Personal Goals Alignment: Ensure there's clarity on personal goals and ambitions from the outset. Regularly revisiting these goals and ensuring they align with the business’s direction is crucial for sustained partnership harmony.
Prepare Your Business for Sale: Regardless of immediate intentions to sell, structuring your business as if you're preparing it for sale can increase its resilience, value, and attractiveness to potential buyers. This includes making the business operationally independent of the owners.
Embrace Niching: Focusing on specific sectors or problems can significantly enhance an MSP's market position, making it easier to market and sell solutions. Understanding and addressing the unique needs of a focused client segment can lead to more business and success.
Community Engagement: The MSP community offers a wealth of support and knowledge sharing. Engaging with this community can provide valuable insights and strategies for growth, as well as support through the challenges unique to the MSP industry.
Joe Burns’ journey illustrates the importance of alignment, strategic foresight, and the invaluable lessons learned through the process of exiting an MSP. For MSP business owners, whether currently in a partnership or contemplating one, this episode offers critical insights into ensuring that your business not only aligns with your personal ambitions but is also strategically positioned for MSP success.
You can connect with Joe Burns on his LinkedIn HERE
If you are in the same place, as Joe Burns did, listen to THIS episode where I asked Stuart how to get aligned with your business partner.
Connect on LinkedIn HERE with Ian and also with Stuart by clicking this LINK
And when you’re ready to take the next step in growing your MSP, come and take the Scale with Confidence MSP Mastery Quiz. In just three minutes, you’ll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads.
OR
To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click HERE
Until next time, look after yourself and I’ll catch up with you soon!
-
Zijn er afleveringen die ontbreken?
-
Our chat delved into the nitty-gritty of email security, an area that Ben is particularly passionate about. He explained that despite the abundance of emails, ensuring they reach their destination is becoming increasingly complex due to evolving security measures. This brings us to deliverability and the question: Why is it so hard to get email through these days? Ben pointed out that the landscape of email communication has tchanged significantly, especially with the rise of stringent protocols to combat spam and phishing attempts. This evolution, while necessary, has made it challenging for legitimate emails to navigate through increasing security checks successfully.
The impact of getting it wrong is potentially huge. Ben stressed that failing to understand these complexities can lead to emails being lost in the ether, marked as spam, or not delivered at all, severely affecting business communications and marketing efforts....leading to a loss of customer engagement, and ultimately lost revenue. This is where the conversation turned to the basic settings that people often overlook. Ben highlighted the importance of configuring SPF, DKIM, and DMARC records correctly. These settings are crucial for authenticating your emails and signalling to email providers that your messages are legitimate and should be delivered as intended.
To help overcome these challenges, Ben shared some tools that are crucial for anyone looking to improve their email deliverability. He highlighted DMARC monitoring tools as essential for keeping an eye on your email's performance and identifying potential issues. Another gem Ben shared is GlockApps, a tool that simulates email sends to different providers and reports on where your email ends up – in the inbox, spam folder, or somewhere else entirely. These tools are critical for diagnosing deliverability issues and ensuring that your emails reach their intended audience.
Throughout our conversation, Ben emphasized the importance of not just sending emails, but making sure they are delivered. In today's digital age, where email continues to be a vital communication tool, understanding and implementing the right security measures and settings can make a world of difference. Whether you're in IT, marketing, or running a business, this episode is packed with practical advice and expert insights on navigating the complex world of email deliverability.
For those looking for further information about email deliverability, Ben offers a free email delivery report through Quinset Consulting. This report can provide you with a starting point for understanding how well your emails are performing and what steps you can take to improve. Ben's expertise and practical advice from our discussion offer a roadmap for anyone looking to ensure their emails are not only sent but are delivered successfully every time.
You can connect with Ben Fielding through his LinkedIn HEREOr visit their website HERE
Connect on LinkedIn HERE with Ian and also with Stuart by clicking HERE
And when you’re ready to take the next step in growing your MSP, come and take the Scale with Confidence MSP Mastery Quiz. In just three minutes, you’ll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads.
OR
To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click HERE
Until next time, look after yourself and I’ll catch up with you soon!
-
The crux of today's discussion revolves around the challenge many MSPs face: the constant barrage of communications from clients. This issue not only disrupts the workflow of MSPs but also poses a significant barrier to their growth and scalability. The question arises from an accountability call where clients shared their transformative experiences after implementing strategies to 'train' their clients to adhere to more streamlined communication processes. This revelation sparked a broader conversation on the necessity of redefining client interactions to foster a business environment where MSPs work for their business rather than being incessantly tied down by it.
Stuart and I discussed the inherent contradiction MSPs face: the balance between being exceptionally service-oriented and setting boundaries to manage client expectations effectively. This balance is pivotal, especially for MSPs aiming to transition from being a lifestyle business to building a scalable enterprise. The key to this transition lies in managing client interactions and expectations more strategically.
One of the most poignant insights from our discussion was the realization that often, the clients who demand the most attention are not necessarily the most profitable. This observation underscores the importance of evaluating client relationships based on their value and profitability to the MSP. Stuart shared invaluable tips on how MSPs could navigate this challenge by first identifying the most time-consuming clients and then implementing a systematic approach to redirect their queries to appropriate channels, thereby reducing direct interruptions.
Stuart's advice centred on the importance of data analysis to understand the patterns of client interactions. Keeping a log of client communications can reveal insightful patterns, helping MSPs identify which clients require a recalibration of their service expectations. Following this analysis, Stuart emphasised the need for clear communication and setting up robust systems to manage client inquiries. This includes configuring out-of-office messages and automated ticketing systems to ensure that client requests are addressed promptly without needing the MSP's direct involvement.
Moreover, Stuart highlighted the role of personal time management in mitigating client disruptions. By defining specific times for client interactions, MSPs can significantly improve their productivity and focus on strategic tasks. This approach not only benefits the MSP but also enhances the service quality provided to clients.
As we wrapped up, the key takeaway was the empowerment of MSPs to redefine their client interactions. By implementing strategic changes and setting clear expectations, MSPs can transition from being constantly available to focusing on growth and scalability. This shift not only enhances operational efficiency but also leads to a more profitable and satisfying business model.
At the end of the day, the goal is to build a business that efficiently serves its clients while also allowing the MSP the freedom to focus on strategic growth and personal well-being.
Connect with Ian HERE on LinkedIn and also Stuart by clicking this LINK
If you’re ready to take the next step in supercharging your MSP, take the Scale with Confidence MSP Mastery Quiz. This tool is designed to help you understand where your MSP stands and what steps you can take to scale profitably and effectively. This will provide you with insights and guidance tailored to your specific needs.
OR to join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click HERE
Until next time, look after yourself and I’ll catch up with you soon!
-
Stuart Faulkner's story is a great example that demonstrates that if you understand what you’re really good at and play to your strengths, you can really start to get your business working for you. As the leader of ilicomm Technology Solutions, a growing MSP based in the West Midlands, Stuart found himself at a crossroads. Despite the company's outward success, Stuart felt that the business, and by extension himself, had hit a plateau. It was this realisation that prompted Stuart to seek external guidance, a decision that marked the beginning of a remarkable transformation for both his business and personal life.
Our conversation explores the key factors that led Stuart to redefine his role within ilicomm. One significant turning point was his use of the Genius Model, a framework designed to help individuals identify their strengths and areas of passion. Initially sceptical, Stuart's willingness to embrace this model provided clarity about his role and how best to contribute to his company's growth. By focusing on what he loved and excelled at, and delegating or eliminating tasks that did not align with his strengths, Stuart was able to break free from the constraints that had previously held him back.
The implementation of the Genius Model was just the beginning. Recognising the gaps within the operational aspects of ilicomm led to a strategic expansion of the leadership team. This included the introduction of a Chief Operations Officer and other carefully selected A-players, individuals who are not only skilled but also the right fit for the company's culture and objectives.
Our discussion highlights the profound impact of these changes on both the personal and professional lives of those involved. Stuart and his business partner, Jason, have experienced not just a huge growth in turnover but a significant improvement in their work-life balance. The introduction of a 50-day holiday policy reflects their belief in the importance of rest and rejuvenation for sustained performance and creativity.
"Getting a Genius Out of a Bottle - Success Stories with Stuart Faulkner" is more than just a narrative of business success; it's a blueprint for personal fulfilment and organisational excellence. Stuart's journey underscores the importance of self-reflection, the courage to seek help, and the wisdom to build a team that complements your strengths. For fellow MSPs navigating similar challenges, Stuart's story is a reminder that with the right approach, it's possible to transform both your business and your personal life.
In closing, I encourage all MSP leaders feeling stuck or uncertain about their next steps to consider the insights shared in this episode. Whether it's harnessing your genius, refining your team, or simply finding balance, the journey towards a thriving business and a fulfilling life is well within reach. Stuart Faulkner's success is a genuine example of what's possible when you dare to reimagine your role and reshape your business around your unique strengths.
Connect with me on LinkedIn and see what I'm up to by clicking HERE
To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up with Confidence, then click HEREAgain, if you’re ready to take the next step in supercharging your MSP, take the Scale with Confidence MSP Mastery Quiz. This will provide you with insights and guidance tailored to your specific needs.
Until next time, look after yourself and I’ll catch up with you soon!
-
Throughout our conversation, Stuart offers -useful tips and sheds light on why, in our opinion, MSPs might not require a salesperson to achieve substantial growth. This viewpoint, while potentially controversial, is grounded in extensive experience and observations within the MSP industry. Stuart argues that for MSPs with a revenue of under £2 million, investing in a salesperson may not be the most efficient or effective strategy to generate new leads and foster business growth. Instead, focusing on marketing strategies, client relationship building, account management, and refining service packages could yield better returns without the need for a dedicated sales role.
Stuart highlights something that many MSPs overlook: the importance of understanding your audience and aligning your services to their needs. This approach not only positions your MSP as a problem-solver but also as a partner that understands the unique challenges and opportunities within the sectors you serve. The compound effect of onboarding just one or two ideal clients each year, assuming your service packages are well-designed and profit margins are healthy, can be game-changing for your MSP.
We also talked about how MSPs have a natural advantage in the realm of technology-driven marketing platforms. Given that MSPs inherently understand technology, the real challenge lies in mastering the marketing principles that allow for effective use of this technology. By identifying your target audience and crafting messages that resonate with their needs, MSPs can leverage digital marketing, content creation, and social media to build a robust lead generation engine without the traditional salesperson.
We also considerthe metrics that matter when evaluating the success of your marketing and business development efforts. Stuart stresses that the ultimate measure of success is not the number of likes or hits but the number of quality leads expressing genuine interest in your services. This focus on quality over quantity and the strategic nurturing of leads can position your MSP for sustainable growth.
To sum up, this episode challenges the conventional belief that a salesperson is essential for MSP growth. By utilising targeted marketing, understanding the needs of your audience, and focusing on building strong client relationships, MSPs can achieve remarkable growth without the traditional sales role. It's a thought-provoking discussion that encourages MSPs to reconsider their growth strategies and invest in areas that will truly drive their business forward.
Connect with Ian HERE on LinkedIn and also Stuart by clicking this LINK
If you’re ready to take the next step in supercharging your MSP, take the Scale with Confidence MSP Mastery Quiz. This tool is designed to help you understand where your MSP stands and what steps you can take to scale profitably and effectively. This will provide you with insights and guidance tailored to your specific needs.
OR to join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click HERE
Until next time, look after yourself and I’ll catch up with you soon!
-
Having cash in the bank, a steady stream of clients, and a growing team might seem like indicators of success, but as we explore with Stuart, success in the MSP world is much more subjective than it first appears. Our conversation unpicks the complexities of defining and measuring success in a sector where survival can often overshadow strategic growth.
When starting your MSP, the initial focus is usually on getting the business off the ground rather than defining what success looks like. This survival instinct, while crucial, can later obscure the true potential of an MSP to evolve into a successful, sustainable business. Stuart explains that to transition from merely surviving to thriving, MSP owners need to take a step back and consider their long-term goals. What does a successful MSP look like for them? Is it about scaling up, achieving financial freedom, or perhaps maintaining a comfortable lifestyle while providing top-notch services?
A successful MSP, Stuart argues, is not just about the size but the stability and sustainability of the business. It's about building an asset that not only provides immediate financial rewards but also long-term value. This could mean different things to different owners, whether that's achieving a specific profit margin, securing time for personal pursuits, or ensuring the business can operate efficiently without their constant involvement.
Drawing on his experience, Stuart shares several tips for MSP owners to measure and achieve success in their businesses. He advises focusing on key performance indicators (KPIs) such as cash flow, profitability (including gross and net profit margins), new business acquisition, and the growth and retention of existing clients. These metrics, Stuart notes, are fundamental to understanding the health and potential of an MSP, guiding owners toward strategic decisions that align with their definitions of success.
One standout piece of advice from Stuart is the application of the Profit First methodology. This approach, which prioritises profit allocation to ensure the financial health of the business and its owners, is a powerful tool for MSPs striving to become successful. By adopting such financial practices, MSP owners can gain clarity on their operations, invest in growth confidently, and, ultimately, achieve the freedom and profit they desire.
Throughout our discussion, it becomes clear that a successful MSP is not solely judged by external metrics like size or revenue but by its alignment with the owner's personal and professional aspirations. Stuart highlights the importance of understanding what you want from your business and setting clear, achievable goals that will get you there.
It’s important for MSP business owners to reflect on what success means to them and how they can apply Stuart's insights to their MSP business. Whether it's improving financial management, clarifying business objectives, or enhancing operational efficiency, the path to a successful MSP is subjective and deeply personal.
Connect with Ian HERE on LinkedIn and also Stuart by clicking this LINK
If you’re ready to take the next step in supercharging your MSP, take the Scale with Confidence MSP Mastery Quiz. This will provide you with insights and guidance tailored to your specific needs.
OR to join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click HERE
Until next time, look after yourself and I’ll catch up with you soon!
-
Stuart kicks off the discussion by highlighting the enormity of this challenge, especially for MSPs with multiple directors or partners. He emphasises that alignment isn't just about being on the same team; it's about sharing a vision, strategy, and direction. With various dynamics at play, from differing skill sets to diverse personalities, finding common ground becomes paramount.
As Stuart delve deeper on the matter, he sheds light on the common scenarios encountered in MSP partnerships. Often, there's a techie partner and a business-savvy one, leading to clashes in priorities and approaches. However, he stresses the importance of complementary skills and clear delineation of roles, whether it's between partners or within a husband-wife team.
One of the key takeaways from Stuart's insights is the necessity for a shared vision and growth plan. Without a clear roadmap, partners risk pulling in different directions, stunting the growth of their MSP. Stuart underlines the significance of defining success measures, whether it's revenue targets, client acquisition goals, or product penetration rates.
But it's not just about having a plan; it's about regular communication and accountability. Stuart advocates for a rhythm of review, where partners meet regularly to assess progress, tackle challenges, and recalibrate strategies. This structured approach ensures that partners stay aligned and focused on achieving their shared objectives.
In addition to communication, Stuart stresses the importance of holding each other accountable. Partners mustn't shy away from addressing issues or avoiding uncomfortable conversations. By confronting challenges head-on, they can overcome obstacles and propel their MSP towards success.
Wrapping up, Stuart gives us a straightforward advice: get on the same page.
For MSP partners struggling to find alignment, Stuart suggests seeking external help if needed. Ultimately, by aligning their visions, goals, and actions, partners can unlock the full potential of their MSP and navigate towards greater heights of success.
Alignment isn't just a one-time task; it's an ongoing journey that requires communication, collaboration, and commitment.
Connect with me on LinkedIn and see what I'm up to by clicking HERE
To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up with Confidence, then click HEREAgain, if you’re ready to take the next step in supercharging your MSP, take the Scale with Confidence MSP Mastery Quiz. This will provide you with insights and guidance tailored to your specific needs.
Until next time, look after yourself and I’ll catch up with you soon!
-
As Stuart and I have learned firsthand, being an MSP business owner can feel like a constant struggle to find time for strategic growth, client relationships, and even just a moment to breathe. That's why we're here to share some invaluable insights and strategies to help you shift from being a bottleneck to a delegating dynamo, allowing you to build a business that works for you, not the other way around.
In just two weeks, we've got a game-changing online masterclass coming your way, where we'll be unveiling our secret weapon: the Create More Time formula. Now, normally, this gem is exclusive to members of the MSP Growth Hub, but for this special event, we're opening the doors to everyone. Trust me, you won't want to miss it.
During the masterclass, we'll dive deep into five key steps, including conducting a time audit, mastering the art of delegation, and cultivating accountability and routines that set you up for success. We'll even tackle the age-old challenge of managing client interruptions, because let's face it, we've all been there.
So, mark your calendars for Thursday, the 14th of March at 4:00 PM UK time, and get ready to reclaim your time and sanity. This isn't just another webinar – it's an interactive session where you can bring your burning questions and connect with fellow MSPs who are on the same journey as you.
And hey, if this episode resonates with you (which I'm sure it will), don't keep it to yourself. Share the love with your colleagues who could benefit from a little less overwhelm and a lot more productivity. After all, we're in this together.
Remember: you're not just a slave to your inbox or a servant to your schedule – you have the power to take back control of your time and your business. So go out there and make it happen. Have a fantastic weekend, and I'll catch you on the flip side.
Connect with me on LinkedIn and see what I'm up to by clicking HERE
To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up with Confidence, then click HEREAgain, if you’re ready to take the next step in supercharging your MSP, take the Scale with Confidence MSP Mastery Quiz. This will provide you with insights and guidance tailored to your specific needs.
Until next time, look after yourself and I’ll catch up with you soon!
-
One key takeaway from our conversation with Keith is the importance of taking a proactive approach to security rather than simply relying on reactive measures. Keith emphasises the need for regular checking and monitoring, stressing that security should be someone's whole responsibility within the MSP team. By implementing thorough ticket triage and actively protecting against potential threats, MSPs can instil confidence in their clients and demonstrate their commitment to safeguarding their systems.
Change control emerges as a fundamental aspect of maintaining security within an MSP environment, according to Keith. Understanding what changes are being made and ensuring they align with regulatory compliance is crucial for mitigating risks and avoiding potential litigation. By establishing robust change control procedures, MSPs can minimise the likelihood of security breaches and protect both their own business and their clients'.
Moreover, Keith highlights the importance of access control in securing MSP environments. With MSPs being lucrative targets for cyberattacks due to the potential access they hold to multiple clients' systems, it's essential to tighten access controls and implement multi-factor authentication measures. By prioritising access control, MSPs can significantly reduce the risk of unauthorised access and mitigate the impact of potential security breaches.
During our discussion, Keith also stresses the significance of regular audits and assessments to ensure that internal processes are functioning effectively. By conducting random audits and scrutinising key metrics such as admin account activity and patching success rates, MSPs can identify potential vulnerabilities and address them proactively. This proactive approach not only enhances security but also instils confidence in clients by demonstrating a commitment to ongoing improvement and vigilance.
Furthermore, Keith advocates for a risk-based approach to client communication and service delivery. By engaging in conversations about clients' business objectives and critical processes, MSPs can tailor their services to meet specific needs and priorities. By aligning service offerings with clients' recovery time objectives (RTO) and recovery point objectives (RPO), MSPs can provide targeted solutions that address clients' most pressing concerns and minimise downtime in the event of a security incident.
In summary, this episode underscores the importance of proactive security measures and risk-based approaches in the MSP space. By prioritising regular monitoring, robust change control, access management, and client communication, MSPs can enhance their security posture, mitigate risks, and deliver value-added services that meet clients' evolving needs and expectations.
Connect with Keith Hayes on LinkedIn by clicking HERE
Connect with me on LinkedIn and see what I'm up to by clicking HERE
To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up with Confidence, then click HEREAgain, if you’re ready to take the next step in supercharging your MSP, take the Scale with Confidence MSP Mastery Quiz. This will provide you with insights and guidance tailored to your specific needs.
Until next time, look after yourself and I’ll catch up with you soon!
-
First up, let's talk about the importance of knowing your numbers. I can't stress this enough - understanding your finances inside out is absolutely crucial if you want to achieve long-term success in this game. It's not just about glancing at your bank balance now and then; it's about diving deep into your P&L, getting to grips with your cash flow, and knowing exactly where every penny is coming from and going to. Remember, your bank balance alone does not reflect the true health of your business. By getting a solid grasp on your numbers, you'll be better equipped to make informed decisions, identify areas for improvement, and ultimately, boost that MSP profitability.
Next, let's talk about client analysis. Your clients are the lifeblood of your business, but not all clients are created equal. It's time to take a long hard look at your client base and identify which ones are really driving profitability and which ones might be holding you back. Are there any clients who are consistently draining your resources without providing a decent return? It might be time to have that tough conversation and either renegotiate terms or part ways altogether. By focusing your efforts on the clients that truly value your services and contribute to your bottom line, you'll be well on your way to maximising your MSP profitability.
And finally, let's not forget the importance of regular client reviews and feedback. Communication is key in any business relationship, and your clients are no exception. Take the time to check in with them regularly, gather feedback on your services, and identify any areas for improvement. Not only will this help you to strengthen your existing client relationships, but it will also provide valuable insights that can inform your future business decisions. After all, happy clients are more likely to stick around and continue contributing to your MSP profitability in the long run.
So, there you have it, folks - three killer tips for maximizing your MSP profitability. Remember, profitability isn't just about making money; it's about building a sustainable business that works for you. And by following these simple yet effective strategies, you'll be well on your way to achieving just that.
Connect with me on LinkedIn and see what I'm up to by clicking HERE
To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up with Confidence, then click HEREAgain, if you’re ready to take the next step in supercharging your MSP, take the Scale with Confidence MSP Mastery Quiz. This will provide you with insights and guidance tailored to your specific needs.
Until next time, look after yourself and I’ll catch up with you soon!
-
One of the key takeaways from our conversation is the importance of prioritizing self-care, particularly in the realms of sleep, nutrition, and exercise. Claire emphasizes the significance of refuelling and recharging our bodies to maintain peak performance, especially in high-stress environments like the MSP industry. By focusing on sleep quality and adopting small lifestyle changes, such as time chunking and delegating tasks effectively, we can enhance our productivity and overall well-being.
We discuss the detrimental effects of procrastination and perfectionism, which often lead to paralysis and hinder growth in business. Claire encourages MSP owners to dare to delegate and trust their teams, recognizing that withholding tasks deprives others of the opportunity to contribute and stifles business expansion. Through clear communication, understanding team strengths, and setting realistic expectations, we can foster a culture of trust and collaboration within our organizations.
Furthermore, Claire highlights the power of co-working sessions and time tracking tools in boosting productivity and accountability. These practices, whether conducted virtually or in-person, provide a supportive environment for MSP professionals to stay focused and motivated while tackling their tasks. By implementing these techniques, individuals can gain valuable insights into their work habits, identify areas for improvement, and ultimately achieve greater efficiency and satisfaction in their roles.
In addition to practical strategies, Claire emphasizes the importance of mindset shifts in overcoming overwhelm. By adopting a proactive approach to managing tasks, breaking them down into smaller, manageable chunks, and celebrating incremental progress, individuals can cultivate a sense of empowerment and control over their workload. Through self-reflection and regular check-ins, MSP owners can identify areas of improvement, set realistic goals, and create a roadmap for success in their personal and professional lives.
As we wrap up our conversation, Claire leaves us with a powerful reminder to take a step back, assess our priorities, and seek support when needed. By acknowledging our limitations and embracing a growth mindset, we can navigate the challenges of overwhelm with resilience and grace.
To connect with Claire and learn more about her work in supporting MSP business owners, you can find her on LinkedIn at Claire Jenks or simply click HERE. You can also visit her website at clairejenks.co.uk. And if you're interested in exploring co-working opportunities with Claire, be sure to check out clairejenks.co.uk/coworking-msp for more information.
Connect with me on LinkedIn and see what I'm up to by clicking HERE
To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up with Confidence, then click HERERemember, you don't have to tackle overwhelm alone. Together, we can take control of our time, elevate our productivity, thrive, and scale your MSP business with confidence.
Until next time, look after yourself and I’ll catch up with you soon! -
Whether it's the struggle to find quality candidates or the uncertainty of what roles to fill, recruitment can indeed be a daunting task. But in this discussion with Jane Matthews, we explored the transformative power of a cultural fit in your MSP and how it can make a significant difference in your employee engagement and team-building efforts.
We started our conversation by addressing the state of recruitment in the post-COVID world. Jane highlighted that we've transitioned from an employee-driven market to an employer-driven market and are now settling into a hybrid model. However, she emphasized the importance of accommodating different generations in the workforce, understanding their unique needs and expectations, especially in a hybrid working environment.
One key takeaway from our discussion was the significance of defining and maintaining a strong company culture. Culture goes beyond just a set of values; it encompasses how your team behaves, communicates, and approaches problem-solving. Jane made a compelling point that values should align with not only the business owner's beliefs but also with the expectations of clients and the team. Culture isn't just something you create; it should also evolve naturally within your organization.
Janecoined the term "behaviour stack" to help MSPs distinguish between technical skills (tech stack) and behavioural traits. By focusing on the behaviour stack, you can identify what traits make your best team members stand out. Do they excel in communication, teamwork, or going the extra mile? By pinpointing these behavioural traits, you can ensure that new recruits fit seamlessly into your team's culture.
Creating a positive culture involves more than just declaring an open-door policy. It requires consistent effort, engagement, and genuine interest in your team's well-being. Jane emphasized that business owners should actively seek feedback, ask about personal lives, and show that they have time for their team members. It's all about building trust and creating a comfortable environment where everyone feels valued and heard.
We also explored the concept of nurturing and growing talent from within your organization. Jane pointed out that many employees leave their jobs because they feel stuck or don't see opportunities for growth. Regular one-to-one meetings between managers and team members can help identify their strengths and interests, ultimately leading to a more engaged and motivated workforce.
In conclusion, Jane shared three essential tips for MSPs looking to strengthen their recruitment and team-building efforts in 2024:
Understand Your Team's Behaviour Stack: Take the time to identify the behavioural traits that make your best team members stand out. This will help you find candidates who are not only skilled but also culturally aligned with your organization.
Embrace Consistent One-to-One Meetings: Regular one-to-one meetings with your team members are crucial for building trust, understanding their needs, and uncovering opportunities for growth and development.
Play to Your Team's Superpowers: Recognize and leverage the unique strengths and talents of your team members. Encourage them to pursue personal development and align their superpowers with your business goals.
Remember, building the right team with the right cultural fit can be a game-changer for your MSP. It's all about fostering a positive, engaging work environment that empowers your team to excel and drive your business forward.
To connect with Jane Matthews and continue the conversation, reach out to her through LinkedIn by clicking HERE or you can reach out to her via email at [email protected]k
Check out Wildcat Careers through their website HERE
Connect with me on LinkedIn and see what I'm up to by clicking HERE
To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up with Confidence, then click HEREUntil next time, look after yourself and I’ll catch up with you soon!
-
Darren kicks things off by emphasizing the critical importance of having a Unique Selling Proposition (USP) in the MSP sector. In a market saturated with providers, standing out is a challenge, and your USP is your secret weapon. Often, MSPs fall into the trap of offering generic USPs like quick response times or dedicated account managers. Darren advises us to dig deeper. He suggests that we ask our existing clients what made them choose our services and what they value most. This feedback can uncover the unique strengths that can set your business apart.
But having a USP is just the beginning; it must be embedded within the very culture and operations of your company. Darren suggests creating a service catalogue that outlines precisely how your USP is consistently delivered across all aspects of your business. This not only ensures clarity but also helps build trust with your team and clients alike.
Then we tackle a challenge many of us are facing in the post-pandemic world: managing a hybrid workforce, where some employees are remote, and others are in the office. Darren offers some valuable insights into how to maintain an engaged and connected workforce in this scenario. One tip for getting everyone involved, whether in the office or remote, is to act as if they are all remote. In meetings for example, it's crucial to ensure that everyone has the same experience. By having everyone join the meeting remotely, you create an equal footing, fostering better engagement among team members.
Throughout our conversation with Darren, the recurring theme is the need for consistency and execution. He stresses that building a scalable and profitable MSP is a journey that requires a long-term commitment. Quick wins and shiny new toys might be tempting, but the real key is maintaining consistent messaging and execution. Darren's advice is to plan your value creation over a minimum of five years, ensuring that your entire team is aligned with your mission.
We then circle back to the heart of service delivery and the MSP industry. Darren reminds us that an MSP needs to be a sales and marketing-focused business, not just a technical one. The success of your business is intricately linked to your USP. It's not enough to claim that you're different; you need to prove it through your actions. Trust and belief in your operations are essential for your sales team to effectively communicate your USP to potential clients.
Darren highlights the common mistake of offering generic USPs, such as speedy response times or long-term partnerships. These clichéd claims won't set you apart from your competitors. Instead, he advises us to delve deeper into what makes us unique. This is where your existing clients can be invaluable. Ask them why they chose your services, and let their feedback guide the development of your USP.
Darren encourages MSPs to think long-term. Building a scalable and profitable MSP is a journey that requires planning, consistency, and execution. Don't be swayed by quick wins; stay true to your mission and ensure that every aspect of your business, from culture to operations, reflects your unique selling proposition. Your USP is your beacon in the crowded MSP industry, and by aligning your entire team with it, you'll be well on your way to success.
Connect with Darren Strong on his LinkedIn by clicking HERE
Or you can also check out Scalable MSP through their website by clicking HERE
Connect with me on LinkedIn and see what I'm up to by clicking HERE
To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up with Confidence, then click HEREUntil next time, look after yourself and I’ll catch up with you soon!
-
Mark Taylor, the CTO and co-founder of Chorus, a 24-year-old traditional MSP with a strong Microsoft focus, provided a wealth of knowledge on this subject. He explained that Chorus has three core streams: traditional managed services, a Microsoft-focused Dynamics practice, and a security web practice that has been operating for about five years.
The discussion started with a focus on the evolving threat landscape over the past 18 months. Mark emphasized that security breaches can often be triggered by the simplest mistakes, such as leaving a back door open. MSPs are increasingly targeted by cybercriminals, making security a paramount concern for both MSPs and their clients.
Mark highlighted that, historically, businesses viewed security as locking the gates and fortifying their defenses. However, this approach is outdated. Even if you build strong walls, determined attackers will find a way in. Instead, the new perspective is to assume that they will get in eventually and focus on quickly detecting and responding to threats. This resilience-driven mindset is essential for protecting both MSPs and their clients.
When it comes to starting the journey into managed security services, Mark stressed the importance of implementing basic security hygiene effectively. Properly implemented Multi-Factor Authentication (MFA) is a key component in reducing risks, with studies showing that 98% of risks can be mitigated through these basic measures. Additionally, Mark highlighted the shift from traditional antivirus solutions to Endpoint Detection and Response (EDR) or Managed XDR (Extended Detection and Response) services, which provide more comprehensive threat detection and response capabilities.
Mark clarified that the term MSSP (Managed Security Service Provider) has evolved over time and is now broadly applicable to most MSPs. Even if MSPs are not offering full-blown 24/7 security operations centre (SOC) services, they are still engaging with security discussions and implementing essential security measures. It's a matter of varying degrees of specialization and service offerings.
The conversation then turned towards Chorus's journey in building its own Cyber Security Operations Center (CSOC). Mark explained that their decision to invest in a CSOC stemmed from the need to provide enhanced security services to their larger clients. They recognized the need for faster threat detection and containment, which is achievable with a dedicated CSOC.
Ian inquired about the different security layers within MSPs, including the help desk, the Network Operations Center (NOC), and the Security Operations Center (SOC). Mark clarified that the SOC primarily focuses on monitoring and responding to security threats, ensuring rapid detection and containment. While some MSPs choose to handle security alerts within their organization, others outsource these functions to specialized providers.
They also discussed the differences between Managed Detection and Response (MDR) and Managed Extended Detection and Response (MXDR). MDR initially focuses on protecting endpoints, whereas MXDR extends its scope to cover additional security measures, such as monitoring sign-in logs on domain controllers and analysing email traffic in greater detail. The choice between MDR and MXDR depends on the MSP's and clients' specific needs and risk profiles.
The conversation touched on the adoption of Microsoft's security solutions, with Mark highlighting the attractiveness of Microsoft 365 Business Premium, which includes Defender for Endpoint. Many clients already have these licenses and may opt to leverage Microsoft's security offerings, reducing the need for third-party solutions.
Finally, they delved into the role of Artificial Intelligence (AI) in shaping the future of cybersecurity. AI is rapidly becoming an integral part of security operations, providing quicker insights and decision-making capabilities. While AI enhances security measures, it is not a replacement for human expertise but rather a tool that supports and enhances the capabilities of security professionals.
In conclusion, this episode with Mark Taylor shed light on the evolving landscape of managed security services and the crucial role they play in safeguarding MSPs and their clients. As the threat landscape continues to evolve, it is essential for MSPs to consider adopting managed security services and choose the right security measures to protect their clients effectively.
Connect with Mark Taylor on his LinkedIn by clicking HEREOr you can also check out Chorus through their website by clicking HERE
Connect with me on LinkedIn and see what I'm up to by clicking HERE
To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up with Confidence, then click HEREUntil next time, look after yourself and I’ll catch up with you soon!
-
The Value of Consistency and Self-Investment
Meg starts by emphasizing the importance of consistency in building a high-performing team. To achieve this, business owners need to invest time in learning and growing themselves. Consistency, combined with self-investment, leads to the development of valuable managerial skills. Business leaders should focus on continually improving their skills, aligning their values with their team, and driving the company's mission forward.
The Role of Managers and Team Leaders
Meg highlights the critical role of managers and team leaders in nurturing talent. They should be willing to be vulnerable and acknowledge that their team members may possess more knowledge in certain areas. To effectively manage and lead, it's crucial to value your managerial skills and provide your team with the opportunity to develop and grow.
The Importance of High-Performing Teams
We discuss what a high-performing team looks like. It's not just about meeting targets or solving technical issues. High-performing teams engage in conversations about client opportunities, innovation, and continuous improvement. They value open communication and encourage team members to share their thoughts and ideas for improvement.
Getting the Onboarding Process Right
Meg shares insights into the onboarding process, which goes beyond simply orientating new hires to your business. It's about helping them become high-performing team members who understand your culture, values, and objectives. Setting clear 30-60-90 day plans, defining what success looks like in the role, and consistently monitoring progress are key elements of effective onboarding.
Individual Contributor Skills
For individual contributors who are not managing teams, Meg outlines three critical skills: proficiency, teamwork, and daily discipline. These skills include technical expertise, alignment with company values, and maintaining strong daily routines. The role of a manager is to support individual contributors in developing and honing these capabilities.
The Shadow of the Leader
Leaders must look in the mirror and assess their own behaviour and actions. Their conduct sets the tone for the entire team. Effective leadership involves being open, involving the team, and being willing to admit when improvements are needed. Your team can provide valuable insights into areas where your business can become better.
Simplifying the Process
Meg's advice is to keep it simple. Start by investing time and effort into the hiring process and consistently monitor and support your new hires. Don't overcomplicate things. Consistency and self-investment will lead to significant improvements over time.
Hiring the right candidate is only the first step towards building a successful team. To truly thrive, businesses must invest in their leadership skills, value their managerial abilities, and foster high-performing teams that are aligned with their culture and mission.
A simple yet consistent approach, combined with continuous self-improvement, will lead to a radical transformation in your business.
Connect with Meg Fenney on LinkedIn by clicking HERE or reach out via email at [email protected] to learn more about her insights and expertise.Connect with me on LinkedIn and see what I'm up to by clicking HERE
To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up with Confidence, then click HEREAgain, if you’re ready to take the next step in supercharging your MSP, take the Scale with Confidence MSP Mastery Quiz. This will provide you with insights and guidance tailored to your specific needs.
Until next time, look after yourself and I’ll catch up with you soon!
-
Myth #1: Marketing is a One-Time Event
Paul Green kicks things off by dispelling the myth that marketing is a one-time event. Many MSPs mistakenly believe that a single campaign or event will bring them a flood of clients. In reality, marketing should be a consistent, ongoing effort. As Paul aptly puts it, "Marketing is a bit like feeding a garden; you need to keep watering it if you want it to grow."
Myth #2: Marketing Requires a Huge Budget
Our discussion then delves into the misconception that effective marketing requires a significant financial investment. Paul emphasizes that marketing doesn't have to break the bank. He highlights the importance of delivering the right message to the right audience at the right time, often achievable without a substantial budget. Success lies in targeting the ideal prospects and building trust over time.
Myth #3: You Must Hire a Marketing Agency
Paul acknowledges the value of marketing agencies but urges MSPs to tread carefully when considering this route. He emphasizes the need for honesty when choosing an agency, ensuring they align with your core competencies. While agencies can be beneficial, he advises against hiring one if you expect immediate results. Patience and collaboration are key to success when working with marketing agencies.
Myth #4: Marketing is All About Digital
In our fourth myth, we address the misconception that marketing is solely a digital endeavor. While digital marketing is crucial, Paul encourages MSPs to incorporate physical marketing elements into their strategy. From personalized IT services buyers' guides to printed newsletters, offline marketing can set you apart in a crowded digital landscape.
Myth #5: You Must Beat All Your Competitors
The final myth we tackle is the belief that you must outperform all your competitors in the market. Paul dispels this notion by highlighting the importance of distinguishing yourself from just a couple of key competitors. By consistently implementing a daily, weekly, and monthly marketing system, you can steadily gain an advantage over others in your space.
In a year filled with economic uncertainties and rapidly advancing AI technologies, we explore how MSPs can adapt their marketing strategies for 2024. Paul acknowledges the lasting impact of the pandemic on consumer behaviours but suggests that most of the marketing fundamentals remain unchanged. He advises MSPs to embrace AI as an assistant rather than handing over their entire marketing strategy to automated tools.
As our conversation comes to an end, we reflect on the significance of educating prospects and clients about AI in a relatable way. Paul highlights the opportunity for MSPs to become trusted guides in the world of AI by demystifying its complexities for ordinary business owners.
Remember, marketing is an ongoing process, and consistency is key.
Connect with Paul Green on his LinkedIn profile HERE
Or check out Paul’s website HERE
Connect with me on LinkedIn and see what I'm up to by clicking HERE
To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up with Confidence, then click HEREAgain, if you’re ready to take the next step in supercharging your MSP, take the Scale with Confidence MSP Mastery Quiz. This will provide you with insights and guidance tailored to your specific needs.
Until next time, look after yourself and I’ll catch up with you soon!
-
One of the fundamental concepts we explore is whether you'll choose to be a competitor or a creator in 2024. It's a choice that can significantly impact the trajectory of your MSP. Competing means constantly fighting for a share of the existing pie, believing resources are limited, and you need to outwork the competition. But is that the best approach?
Stuart encourages MSPs to consider becoming creators instead. This mindset shift involves innovating, focusing on what you can build uniquely, and differentiating your business from the competition. Rather than fighting for scraps, become the creator of something new, something that resonates with your target audience, and ultimately, something that sets you apart from the crowd.
We start our journey towards a successful 2024 with a focus on culture and character within your MSP. Creating a thriving culture is crucial for attracting and retaining the right team members. When your team aligns with your vision and values, it's a powerful driver for success. Don't just assume your culture is fine; define it, communicate it, and demand it from your team.
Next up, we explore harnessing ambition. This involves strategic planning, accountability, and getting your head in the right space to achieve your goals. You can't expect to compete or create effectively without a clear vision and a strategy to get there.
Effective communication of your plan is key, so consider regular one-on-one meetings, monthly management gatherings, or other mechanisms to ensure everyone in your MSP understands and aligns with your strategy for 2024.
Sales and marketing are often where MSPs feel they must compete with others, but it doesn't have to be that way. You can take a more creative approach to your lead generation efforts. This means creating a marketing strategy that truly resonates with your target audience and provides value. Stop guessing and commit to a long-term strategy that's tailored to your unique strengths and weaknesses.
Building your dream team is a critical part of scaling your MSP in 2024. You can't do it all on your own, and you shouldn't try to. Identify the key team members who will form the foundation of your success, and then make sure you have the right people in those roles. It's not just about skills; it's also about attitudes and alignment with your vision.
Consider whether some team members need to step up or if it's time for them to move on, making way for new talent that better fits your future goals.
As we embrace the possibilities of 2024, keep an eye on our website for an upcoming masterclass on building your dream team. We're excited to continue helping MSPs like you thrive and grow in the year ahead.
Stuart and I are thrilled about the journey ahead in 2024. We're not just looking forward to helping more MSPs scale and succeed; we're also excited about having some fun along the way.
So, as we raise our virtual glasses to toast the new year, remember that you have the power to choose whether you compete or create. Make 2024 matter for your MSP by creating something new, something unique, and something truly remarkable. Here's to a successful and fulfilling year ahead for all of us. Cheers!
Connect with me on LinkedIn and see what I'm up to by clicking HERE
To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up with Confidence, then click HEREAgain, if you’re ready to take the next step in supercharging your MSP, take the Scale with Confidence MSP Mastery Quiz. This will provide you with insights and guidance tailored to your specific needs.
Thank you for tuning in to the IT Experts Podcast, and we'll be back soon with more valuable insights and expert advice to help you on your MSP journey in 2024 and beyond. Happy New Year!
-
So, it seems apt as we recap our top 4 episodes, that we start with one of the most common challenges we see facing MSPs - knowing where to start when it comes to growing their businesses.
In Episode 139, titled "Where Do I Start When I Want to Grow My MSP?" we addressed this common hurdle. Many MSPs struggle to navigate the overwhelming amount of support and resources available. The key takeaway here is that finding the right starting point is crucial. Building a clear growth plan is the first step in the journey.
In Episode 146, "How Do I Get Fresh New Leads for My MSP?" we delved into another challenge faced by MSPs – acquiring new leads. We highlighted the importance of understanding your ideal client and focusing on quality over quantity. Rather than chasing after every lead, MSPs should resonate emotionally with the right clients. Building a clear picture of your target audience simplifies your marketing efforts and boosts your chances of success.
One standout episode this year was Episode 144, with our leadership coach Julie Hutchison. Titled "The Art of Having a Difficult Conversation," this episode explored why MSP business owners often struggle with having challenging discussions with their team members.
It's a common issue because, as MSPs, we're comfortable with technology, which doesn't argue back. However, dealing with people and addressing issues head-on can be daunting. Julie provided valuable insights into effective communication and leadership, making this episode a standout hit.
One of the most common challenges faced by MSPs is finding more time in their day. In Episode 140, aptly titled "How Do I Find More Time in My Day?" we tackled this issue head-on. The time crunch can often leave MSP owners feeling overwhelmed. The key takeaway here is to remember that you're in control of your time. By prioritizing tasks, delegating, and focusing on what truly matters, you can reclaim valuable time and enhance your productivity.
As we wrap up 2023, it's essential to reflect on our accomplishments and plan for the future. The MSP community has grown stronger, and there are endless opportunities ahead. Remember, you're in control of your destiny. Consider what will make 2024 even better than this year. As the MSP Growth Hub continues to expand, we invite you to explore our resources, webinars, and our active Facebook group, "Scale with Confidence."
If you're unsure about the next steps in your MSP journey, take our MSP Mastery Quiz on our website. It will help you gain clarity on your goals and point you in the right direction. And when you're ready, reach out to us for a chat. We're here to help you get closer to achieving your vision of running a profitable business that doesn't run you.
2023 has been an exciting year for MSPs, filled with growth, challenges, and valuable lessons. As we close the chapter on this year, we want to express our gratitude to all our listeners, clients, and friends in the MSP community. Your support has been instrumental in the success of the IT Experts Podcast.
So, enjoy the holiday season, take some time to recharge, and let's gear up for an even more incredible year ahead in 2024. Remember, you're in control of your destiny – make it count!
Connect with me on LinkedIn and see what I'm up to by clicking HERE
To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up with Confidence, then click HEREAgain, if you’re ready to take the next step in supercharging your MSP, take the Scale with Confidence MSP Mastery Quiz. This will provide you with insights and guidance tailored to your specific needs.
Thank you for tuning in, and we look forward to catching up with you in the new year. Cheers!
-
Building the right team and establishing a well-structured workforce is essential for any MSP looking to scale and thrive. Stuart shares his invaluable insights on this often-challenging topic, shedding light on why it's such a crucial issue and offering practical tips to help you get it right.
Understanding the Challenge
As Stuart explains, creating the ideal people structure within your MSP is a challenge because it revolves around, well, people. Managing a team, particularly as your MSP grows, becomes one of the most complex and significant tasks. It's not just about hiring the right individuals; it's about ensuring they work together harmoniously and efficiently towards your common goals. As MSPs expand, they often encounter frustration due to the complexities that come with scaling a team, and this episode aims to address those frustrations head-on.
Planning Your People Structure
One of the first key principles Stuart highlights is the importance of planning your people structure for the future. It's not merely about tweaking your existing team; it's about envisioning what your business should look like down the road. Stuart encourages MSP owners to think about the roles they'll need to fill, whether in finance, sales, or operations, to make the business work for them rather than the other way around. With hybrid working and remote setups becoming increasingly prevalent, planning becomes even more critical.
Understanding Your Current Team
Stuart emphasises the need to thoroughly understand your current team – who they are, what roles they fill, their skills, and their behaviours. Many MSPs make the mistake of keeping underperforming employees due to familiarity, even when they know deep down that these individuals aren't pulling their weight. Identifying and addressing these issues within your existing team can significantly impact your business's growth and success.
Aligning Skills and Ambitions
Stuart touches upon the importance of aligning the skills and ambitions of your team members with the roles they occupy. Not every senior technician is suited to be a Service Delivery Manager, and not every junior tech wants to tackle project work. It's crucial to understand not only what people want to do but also where they excel and where they find their "flow." This alignment can significantly boost productivity and engagement within your MSP.
Recruiting to Fill the Gaps
Once you have a clear understanding of your future organizational structure and your team's skills and aspirations, the next step is to recruit to fill the gaps. Stuart suggests hiring individuals who possess the skills needed to support your business's growth. Additionally, consider developing existing team members by aligning their interests and ambitions with the roles you require.
Dealing with Mediocrity
Stuart highlights the damaging impact of tolerating mediocrity within your team. If you have team members who don't align with your company values, fail to meet performance standards, or lack commitment, it can hinder your MSP's growth and success. Addressing performance and behavioural issues head-on, even if it involves difficult conversations, is crucial for developing an effective people structure.
In conclusion, shaping the people structure of your MSP is a critical endeavour that requires careful planning and alignment. Stuart's insights in this episode shed light on the common challenges MSP owners face and offer practical steps to address them. By understanding your team, aligning their skills and ambitions, and being proactive about performance issues, you can create a workforce that not only supports your growth but also enables your MSP to thrive in a rapidly changing industry.
We encourage all of you to keep sending in your questions as we love to answer them on this series so, click HERE , fill out the form, and we'll tackle your questions in our upcoming episodes.
Connect with me on LinkedIn and see what I'm up to by clicking HERE
To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up with Confidence, then click HEREAgain, if you’re ready to take the next step in supercharging your MSP, take the Scale with Confidence MSP Mastery Quiz. This will provide you with insights and guidance tailored to your specific needs.
Until next time, look after yourself and I’ll catch up with you soon!
- Laat meer zien
