Afleveringen
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Any cursory search in Pinterest will show millions of boards dedicated to every aspect of a wedding. Dresses, venues, flowers, bridesmaid dresses, makeup artists, centerpieces, photographers, videographers, DJs, favors, catering, officiant - anyone who has been through the process knows the list goes on and on.
With marriage rates in sharp decline, this entire industry is not trying to save their own bottom line by ramping up pricing for each of these services - making the decision of marriage even more cumbersome.
Zach and Kaitlin dig into the tactics all wedding companies use, from planners to venues to flowers and dresses, and how they get people to spend WAY more than that ever planned to get their dream wedding.
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Hollywood’s influence is nothing new. James Dean and Marlon Brando inspired the T-shirt craze. Marilyn Monroe kept hairdressers across the country busy. Now, the likes of Gwyneth Paltrow, Ryan Reynolds, Jennifer Aniston, Miles Teller, and Selena Gomez (just to name a few) have used their on-screen influence to launch entire brands.
But what happens when that influence is used to drive demand for a life-saving medical product? That’s what we’re currently seeing with the rapidly increasing popularity of diabetes drugs like Ozempic which have been shown to have a secondary effect of helping patients lose weight quickly.
Popular figures like Elon Musk, Chelsea Handler, Oprah Winfrey, Khloé Kardashian, Amy Schumer, Charles Barkley, Raven Symoné, Kyle Richards, Julia Fox, and Sophie Turner are just a few examples of celebrities that have publicly admitted to using Ozempic.
This cross-culture appeal (and promotion) have created a surge in demand that Ozempic makers, Novo Nordisk, simply can’t meet: spawning competitors and shady solutions from pharmaceutical companies looking to cash in on the craze.
Today, we’ll look at what marketing tactics got us here, and what’s to come for this surge in assisted weight loss.
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Zijn er afleveringen die ontbreken?
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The story of Russia and the 2016 election has been beaten to death. Every news outlet has put its spin on the story, the FBI has released a non-blaming report, and the word everyone has settled on is “meddling”. Russia “meddled” in our election. But what does that mean? And why is it important in 2024?
Well, besides 2024 being another election year featuring two candidates a majority of Americans aren’t that excited about, this year it looks like other players have entered the game to target Americans and manipulate perceptions to influence your vote.
This isn’t changing votes after you cast them or taking out a candidate; it’s simple, legal advertising tactics we use daily that affect how you make decisions. Kaitlin and I use it to convince you what shoes to buy, but state powers have leveraged these same tactics to influence who sits in the Oval Office.
Hopefully, by the end of this episode, you’ll have a better understanding of how countries are using these tactics every day so you can better spot the propaganda that is going to increase exponentially leading up to the November elections.
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Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/
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Kaitlin and Zach look WAY back to see how Shakespeare's plays were marketed around London, and how his tactics led to the infamous acclaim he still has today.
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Kaitlin and Zach explore the complicated history of Gatorade. How was it invented, first marketed, and the issue involving the University of Florida.Also, how has Gatorade used "science-based" marketing to enhance the narrative of Gatorade's effectiveness on athletes?
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Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/
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Today, we’re going to be looking at the infamous and infuriating Fox News. The network that entered the media game in 1996, and shook up the entire destiny of America.
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Today, we’re going to look at, what I feel, is one of the best cases of marketing that we’ve reviewed. We will sparkle, we will glimmer, we will shine because we’re reviewing the marketing behind diamonds.It’s a classic example of supply and demand. How producers limit the supply and how marketers amplified demand to an incredible level.
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We’re going to discuss the marketing tactics and growth of Taylor Swift.Currently, Taylor is known for crashing the Ticketmaster site, mastering the art of social media, and having a Pope-like status among throngs of basic women across the country. But how did we get here?
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Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/
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In this episode, Kaitlin and Zach will look at the evolution and growth of every brand’s new favorite phrase; sustainable. Reviewing how brands leverage that phrase to get consumers to buy into products that have little to do with helping combat climate change and make the world a greener place.
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Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/
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Kaitlin and Zach have a follow-up to one of their most popular episodes discussing the PR strategy behind UFOs from the angle of the newest UFO whistleblower, David Grusch, and the tactics used by the US Government for keeping the conversation quiet and discrediting those who try and speak out.
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Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/
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This week, Kaitlin and Zach discuss the absolutely crazy story of how the iconic doll, Barbie was founded. And the unique marketing tactics the team at Mattel had to use in order to sell an adult doll (with breasts *gasps*) to children in the 1950s & 60s.
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Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/
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This week, Kaitlin and Zach sit down with branding & storytelling expert, Felicia C. Sullivan to discuss what makes or breaks celebrity brands.The group reviews brands like Fenty, Blue Ivy, Beats by Dre, and 818 tequila to determine what it takes for celebrities to launch successful brands.If you love Felicia's insights (like we did), be sure to visit her Medium page at https://medium.com/@felsull to stay up to date with her latest marketing insights!
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Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/
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Zach and Kaitlin and joined by Content Director for M&P, Nicole Lisson. The group discusses how the term "influencer" has become soured, how brands first leveraged the power of the influencer, and what the future holds for these social media powerhouses.
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Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/
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Kaitlin and Zach explore the emotional cues that make us all decide what is "right" and what is "wrong." How our emotional morality is manipulated by politicians to spark outrage and passion from their voter base.
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Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/
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Today, we’re going to be breaking down some famous attack ads. We’re going to take a peek at the classic marketing tactic of positioning - how is each party positioning themselves to sway voters each way.
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Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/
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Zach and Kaitlin continue their series on manipulation tactics to be used during the 2024 presidential campaign.
In the second episode, the duo reviews the science and psychology of Fast & Slow thinking. How marketers and politicians will leverage our two-brained process of decision-making to have us act against our own interests.
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Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/
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Kaitlin and Zach use their life as marketing agency owners to help prepare you for the ways candidates in the 2024 election will try to manipulate and sway your opinion using psychological cues and marketing tactics.
In this episode, the duo examines the history of the October surprise and discusses the benefits of candidates using this tactic to win campaigns.
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Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/
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Kaitlin and Zach explore the history of movie theatres, how they became a centerpiece to American culture, and how the pandemic (and home entertainment systems) have forced the industry to shift its marketing tactics completely.
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Kaitlin and Zach examine the history of the Pet Rock craze that took hold of the American public in the 1970s. The duo also explores what it would take to revitalize Pet Rock for the current generation.
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Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/
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Kaitlin and Zach explore the history and drawbacks of the mega-marketing campaigns for alcohol. How government regulations are bearing down on the industry, and what the future looks like for the industry.
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Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/
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