Afleveringen
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Unlock the secrets to creating a grand marketing splash with a modest budget in our latest Saturday Strategy Session. I take you through my personal marketing journey, revealing how a series of direct interactions and a focus on cultivating a community have been instrumental in building a base of loyal fans. Experience the transformative power of personalized DMs, emails, and intimate coaching, and see how these tools can become your secret weapons in the world of marketing. You'll also learn about the untapped potential of testimonials and case studies, and why they are critical for resonating with and securing future clients.
Strap in for a masterclass on driving efficiency and productivity in small business management. This episode is packed with golden nuggets on how to make a significant marketing impact without overwhelming your team. From single-tasking to smart delegation, you'll get a crash course on managing your workflow and finances with finesse. I’ll share how to allocate your marketing budget to get the most bang for your buck, including targeted Facebook ads and essential software. By the end of our session, you'll be armed with strategies to grow your business, your email list, and you'll have access to a treasure trove of resources in the show notes to help you put everything you've learned into action.
In this episode, we cover:
✨ Building Relationships with a Small Audience [00:22]
✨ Maximizing Impact with a Small Team [04:38]
✨ Marketing on a Budget [10:12]
Resources Mentioned:
—> How Tripwire Marketing Can Help Your TPT Business with Jenzaia DiMartile on The Rebranded Teacher Podcast__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow -
Ever struggled with growing an audience that doesn't just scroll past your content?
This week, we're talking about my top three strategies for growing your audience. Each one can be used independently or in conjunction with the other strategies to draw new fresh people into your audience.
We'll talk about examples of each, their pros/cons and exactly how I see them fitting into a marketing plan.
In this episode, we cover:
✨ Building an Audience Organically [5:45]
✨ Borrowing an Audience Through Collaborations [14:30]
✨ Buying Eyes on Your Content with Paid Ads [20:00]
Listen to my original take on this topic in episode 68 | The Three Traffic Sources to Leverage in Your Marketing__________________
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Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow -
Zijn er afleveringen die ontbreken?
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Ever felt the urge to unplug and rediscover life beyond the screen? We're peeling back the digital curtain to reveal how a wave of screen time consciousness is reshaping our lives and businesses. From personal choices like "Wi-Fi free Wednesdays" to influencers carving out phone-free sanctuaries, the episode uncovers a cultural shift towards intentional digital consumption. I get candid about my own family's tech boundaries and the ripple effect this is having on online business models. For entrepreneurs and consumers alike, understanding this shift isn't just about reducing screen time; it's about staying connected and relevant in a rapidly changing digital ecosystem.
This conversation isn't complete without dissecting the art of holistic marketing in our tech-savvy world. We're talking about casting a wider net with content marketing, email campaigns, and creating communities that thrive beyond the 'like' button. Discover the potency of relationship marketing, the golden rule for those in one-to-one service sectors, and why weekly doses of high-quality content can be your brand's best friend. Moreover, we dive into strategies for email list growth and the art of community building, offering insights on how to maintain a vibrant online presence without succumbing to social media fatigue. Prepare to walk away with actionable tips and a fresh perspective on how to foster meaningful connections and keep your business thriving in the digital age.
In this episode, we cover:
✨ the impact of screentime awareness [0:06]
✨ the importance of holistic marketing [5:03]
✨ email list growth and community building [15:12]__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow -
Ever feel like you're just going through the motions with your content creation? You're not alone. This week, we're tackling that all-too-familiar feeling of spinning your wheels and sounding like a broken record. Through candid discussions and actionable advice, we'll explore how to shake off the creative cobwebs and realign your content to resonate with your audience.
Strap in as we dissect the perks of podcasting over other long-form content and share the secret sauce to keeping things fresh—rotating through content pillars and strategically managing a content calendar. I get real about my own struggles and the pivotal role of well-being in the content creation process. It's not just about what you create, but how you create it. We'll walk you through the ins and outs of using tools like Asana for smooth sailing and the power of brainstorming sessions to reinvigorate your topics.
And for the grand finale, we're digging deep into content strategy with insights on showcasing your expertise without sounding like a textbook. Whether it's the potential of testimonial episodes or the draw of live coaching sessions, we've got your back. Plus, we'll break down my holistic marketing model in a way that's as engaging as it is educational. If you're ready to give your marketing efforts an edge and captivate your listeners, this episode is your not-to-be-missed guide.
In this episode, we cover:
✨ exactly what it means to be a broken record
✨ why it happens and what you should do about it
✨ tips for making content creation easier
✨ suggestions for approaching your content pillars from new angles__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow -
In honour of my ninth birthday, I recorded a bonus episode answering all the questions I get about being a Leapling!
I hope you enjoy. 🐸🐸🐸__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow -
Are you a Taylor Swift fan? I am!! 1989 (Taylor's Version) is currently playing in the background and I've been trying for like 6 months to convince my hubs to go to her Era's Tour with me when it comes to Toronto in November.
As an OG Swiftie, watching Taylor last year was magical! So, in honour of my birthday next week (bonus episode coming for you on the ACTUAL day!), this episode has 4 marketing lessons I've taken from watching Taylor's success.
In this episode, we'll be covering:
✨ how she uses suspense and hype as a foundation to her releases
✨ the importance of quality and relatability in her music
✨ why creating a community is essential and a few ways Taylor has done that
✨ my thoughts on her Easter Eggs and how you might want to use them too___
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow -
In this week's Saturday Strategy Session, we’re discussing Virtual Summits! Whether you're gearing up for a virtual summit or you just want to learn more about them, this series will give you tons of information to help you make the most of it.
In this 4 part series, we'll be covering:
- What a summit is and why you might want to host one? (Ep. 155)
- 5 ways to promote your summit (Ep. 156)
- How to monetize your summit (Ep. 157)
- My predictions for summit trends in 2024 (Ep. 158)In this episode: Who knows where this year will take us, but we can have some fun considering where we are right now and how things will change. That's exactly what I'm doing in this episode with my thoughts on how to increase engagement and participation, micro summits, repeat event, switches to live events, and more!
Key Takeaways:
Participant participation is key... how can we maximize their success?From micro summits to audio-only summits - my thoughts on these new spins on the classic Virtual SummitsThe pros and cons of repeat events... should you host your summit again and again?Should you get rid of the "Free Ticket" and/or switch to an in-person event?
Want to work with Jenzaia to promote your summit with paid ads?
Book a FREE Call to learn more!___
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow -
In this week's Saturday Strategy Session, we’re discussing Virtual Summits! Whether you're gearing up for a virtual summit or you just want to learn more about them, this series will give you tons of information to help you make the most of it.
In this 4 part series, we'll be covering:
- What a summit is and why you might want to host one? (Ep. 155)
- 5 ways to promote your summit (Ep. 156)
- How to monetize your summit (Today!)
- My predictions for summit trends in 2024In this episode: Virtual summits aren't just great for boosting your email list, they can also be a cash influx in your business. With VIP sales, sponsors, and a post-summit launch, many summits are quite profitable for both the host and speakers.
Creating a tiered ticket structure for successSecuring sponsorships to help cover upfront costsUsing the summit as a launch mechanism
Key Takeaways:
Want to work with Jenzaia to promote your summit with paid ads?
Book a FREE Call to learn more!___
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow -
In this week's Saturday Strategy Session, we’re discussing Virtual Summits, again! Whether you're gearing up for a virtual summit or you just want to learn more about them, this series will give you tons of information to help you make the most of it.
In this 4 part series, we'll be covering:
- what a summit is and why you might want to host one
- 5 ways to promote your summit
- how to monetize your summit
- my predictions for summit trends in 2024In this episode: To make the most of a virtual summit, you'll need a strategic marketing plan. This can include organic promo on social media, leveraging your email list, collaborating with speakers and presenters, using paid ads (I can help with this if you'd like!), and inviting sponsors to help promote.
Key Takeaways:
Creating a buzz on your social mediaLeveraging your warmest audience via your email listCollaborating with speakers (and using an affiliate plan to incentive speakers)Implementing a paid promotion strategyGetting sponsors in on the promo
Want to work with Jenzaia to promote your summit with paid ads?
Book a FREE Call to learn more!___
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow -
In this week's Saturday Strategy Session, we’re discussing Virtual Summits! Whether you're gearing up for a virtual summit or you just want to learn more about them, this series will give you tons of information to help you make the most of it.
In this 4 part series, we'll be covering:
- what a summit is and why you might want to host one
- 5 ways to promote your summit
- how to monetize your summit
- my predictions for summit trends in 2024The key to a successful virtual event lies in knowing your overarching goal. Who are you trying to attract? What will you teach? How will you take their learning further afterward?
Key Takeaways:
What exactly is a Virtual Summit?Why are Summits so popular for hosts, speakers AND participants?How can a Virtual Summit benefit your business?My tips for planning an upcoming summitMy thoughts on hosting my own summit (and some insight on why I haven't yet!)___
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow -
In this Saturday Strategy Session, we talk about the 4 Golden Rules to Marketing for 2024.
I love these rules because they apply to both organic and paid marketing. They apply to your email marketing and long-form content marketing and your community building. They apply to all platforms. They are truly versatile and meaningful rules that will impact your marketing going forward!
Know your customerBuild authentic, genuine relationshipsProvide Value - before, during, and afterDon't be afraid to try something different
Key Takeaways:___
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow -
Welcome to part two of this mini-series, The Highs & Lows of 2023! This episode actually focuses on where we're going in 2024 because what good is dwelling on the past if it doesn't inform us about the future?
In this short and sweet episode, I share some big changes happening personally and how I'll be attempting to be more intentional in my business in 2024.
Key Takeaways:
Personal life predictions - end of mat leave, my youngest is off to school and me-oh-my those grocery prices!Business intentions - how I plan on going deeper with ongoing clients and upcoming projectsPlus, an exciting milestone that's coming 🎉
Wanna hear about the highs and lows of 2023? Listen now to the bonus episode!___
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow -
In this surprise bonus episode, you'll hear all about the highs and lows of my year, both personally and within the business.
I hope you have a wonderful start to 2024!
xx Jenzaia__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow -
Welcome to part three of the three-part series, 2024 Guide to Facebook Ads! Are you planning a live virtual event? This episode covers everything you need to know about using Facebook ads for launching. Learn the three phases of a launch (warm-up phase, registration phase, and sales phase), and how each phase plays a vital role in building anticipation, generating registrations, and driving sales.
Also get insights on using the appropriate Facebook ads in each phase, and tips for using those ads effectively to maximize the success of your launch. By leveraging Facebook ads throughout the three phases, you can expand your reach, engage your audience, and ultimately increase event sales. If launching a live virtual event is on your calendar for 2024, don’t miss this episode!
Key Takeaways:
Different types of virtual events {01:00}Three phases of a live launch: warmup, registration, and sales {03:20}Facebook ads during the warmup phase {05:00}Using a hybrid model of evergreen and live launches {05:45}Facebook ads during the registration phase {13:15}Nurturing your email list; creating excitement and hype around the event {15:00}Facebook ads during the sales phase {18:45}Using trigger actions to retarget sales ads {19:50}Facebook ad support in 2024 {23:40}Listen to Episode 150 | Facebook Ads for Lead Generation
Links and Resources:
FREE audience audit call → marketscalegrow.com/audienceaudit
Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist
Free download → Facebook Ad Targeting Groups
___
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow
__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow -
Welcome to part two of the three-part series, 2024 Guide to Facebook Ads! Did you know that repurposing content is a powerful way to increase your content output without increasing your effort? This episode breaks down the concept of repurposing and how it can help you reach more people and increase engagement. Learn how and why you should use Facebook ads to support your repurposed content, the two types of content ads to run, and the importance of choosing high-performing pillar content that showcases your expertise and captivates your target audience.
If you’re ready to reach more people and boost engagement in 2024, this episode is for you! By repurposing your content and using ads strategically, you can overcome the limitations of organic reach, build trust and relationships, and create more touchpoints with your audience!
Key Takeaways:
Explanation of repurposing content and its benefits {03:55}Balancing quality and quantity of content {10:36}How ads can increase content visibility without increasing quantity {13:10}Classifying content ads into nurture ads and visibility ads {17:45}Differences between setting up engagement ads and boosting posts {22:40}Choosing high performing and pillar content for ads {26:22}Listen to Episode 150 | Facebook Ads for Lead Generation
Links and Resources:
FREE audience audit call → marketscalegrow.com/audienceaudit
Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist
Free download → Facebook Ad Targeting Groups
___
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow
__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow -
Welcome to part one of the three-part series, 2024 Guide to Facebook Ads! Learn the importance of consistent lead generation and why growing an email list is a valuable asset for any online business owner. Get a breakdown of the two main options for running Facebook ads: driving traffic to a landing page or using instant forms on the platform. Compare the pros and cons of each method, highlighting the differences in cost, conversion rates, and lead quality. Also learn alternative methods for growing an email list without ads, such as collaborations and social media. If you’re looking to grow your email list and boost your online business in 2024, don’t miss out on these strategies!
Key Takeaways:
Importance of consistent lead generation and growing your email list {01:00}Two parts of building an email list {03:05}The need for a freebie and collecting email addresses {07:00}Creating a landing page, thank you page, and welcome sequence {08:50}Two ways to grow your email list using ads {17:00}Consistent email communication is key {24:40}Growing your email list without ads {29:43}Organically growing email list through social media {32:21}Listen to Episode 146 | Revamping My Email Welcome Sequence
Links and Resources:
FREE audience audit call → marketscalegrow.com/audienceaudit
Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist
Free download → Facebook Ad Targeting Groups
___
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow
__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow -
Hot Take alert! Learn why sales retargeting ads should be the last (not first!) step in your marketing strategy. Hear the tea on a viral ad that claimed massive success with minimal investment, and learn the truth behind the numbers.
This episode uncovers the key elements required for a successful sales retargeting campaign and the importance of creating a larger ecosystem for your business. Get valuable insights on lead generation, consistent email and content marketing, and building relationships on social media. If you've ever wondered about the effectiveness of retargeting ads, this episode will shed light on their proper place in your marketing efforts!
Key Takeaways:
How retargeting ads work {01:50}Story of a misleading retargeting ad {03:30}The ecosystem required for successful retargeting ads {07:40}Importance of generating leads and consistent email marketing {12:20}Focusing on lead generation before retargeting {14:00}Using sales retargeting ads in conjunction with other sales efforts {15:50}Links and Resources:
FREE audience audit call → marketscalegrow.com/audienceaudit
Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist
Free download → Facebook Ad Targeting Groups
___
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow
__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow -
Lead generation is a crucial aspect of any business, especially for course creators and coaches who rely on a one-to-many model. However, many course creators and coaches make common mistakes that hinder their lead generation efforts. From not utilizing their thank you page to not paying attention to data, this week’s Saturday Strategy Session covers the top five lead generation mistakes and how to avoid them. Being aware of these mistakes and implementing effective lead generation strategies will allow you to attract and nurture potential buyers, shorten the buying cycle, and ultimately increase sales!
Key Takeaways:
Mistake #1: Not doing any sort of lead generation at all {01:14}Mistake #2: Not properly utilizing the thank you page {07:45}Mistake #3: Not reverse engineering the lead magnet within the customer journey ecosystem {09:25}Mistake #4: Not having a welcome sequence or having one with no purpose {11:32}Mistake #5: Ignoring the numbers and the data {15:43}___
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow
__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow -
Black Friday is just around the corner! Are you prepared?
In the previous episodes of the Black Friday Series, we discussed key strategies to focus on when you’re several weeks out from a big event. Now, with just two weeks left until Black Friday, we’re diving into the final three strategies. Learn all about creating a waitlist to generate excitement and anticipation, the importance of evaluating your list building strategy, and the two specific ads you should be running to increase traffic to the event. Whether you're gearing up for Black Friday, a product launch, or a summit, this episode will provide you with the necessary FINAL steps to ensure a successful event!
Key Takeaways:
Recap of past episodes in the Black Friday series {00:30}Creating a waitlist to build hype and exclusivity {03:10}Promoting only to your warm audience {05:50}Taking stock of your list building strategy {07:30Being prepared for ad costs to increase {09:00}Different types of ads to be running during Black Friday {11:00}Listen to 137 | PHASE 1 of Preparing for Black Friday: 12 Weeks Out
Listen to 142 | PHASE 2 of Preparing for Black Friday: 8 Weeks Out
Links and Resources:
FREE audience audit call → marketscalegrow.com/audienceaudit
Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist
Free download → Facebook Ad Targeting Groups
___
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow
__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow -
This week’s Saturday Strategy Session goes behind-the-scenes of Team JD and gives details on the recent revamp of my email welcome sequences. The goal was to create a series of emails that felt genuine and also represent my brand. Get a detailed breakdown of each email in the new welcome sequence, including the content and purpose of each email. Also learn the reasoning for why I chose to create a longer sequence of eight emails (with the plan to add six additional emails in the near future) instead of the typical three to five. This is a great episode for those in need of revamping their welcome sequence! Get ample tips and inspiration to create an authentic experience for your email subscribers!
Key Takeaways:
Creating or revamping a welcome email sequence {01:15}Use of false urgency and genuine urgency in marketing {13:55}Explanation of the structure and timing of the email sequence {03:55}Delivering the freebie and introduction {07:11}Positioning yourself as an expert {09:40}Providing case studies {12:40}Finding inspiration from other email marketers {18:30}Links and Resources:
FREE audience audit call → marketscalegrow.com/audienceaudit
Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist
Free download → Facebook Ad Targeting Groups
___
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow
__________________
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