Afleveringen

  • Learn how Sharetribe has been helping marketplace founders succeed for a decade. This bonus episode walks you through key moments in Sharetribe's history, from launching the world's first no-code marketplace builder, Sharetribe Go, to creating the developer platform Sharetribe Flex.

    On January 30th, we launched our best product yet: the new Sharetribe, a no-code marketplace builder you can extend infinitely with code. And scale to any size. We were featured as #2 Product of the day with over 900 votes. Thank you so much for your support!


    Give Sharetribe a spin: https://www.sharetribe.com
    Check out Sharetribe on Product Hunt: https://www.producthunt.com/posts/sharetribe-2
    Read the post: https://www.sharetribe.com/balanced/introducing-the-new-sharetribe/

  • Backlinks are votes of confidence from other websites to your marketplace. This final article of our marketplace SEO series discusses how you can build quality backlinks for your marketplace.

    Article available at:

    Link building for marketplaces. Mira Muurinen, Marketplace Academy

    Sources and further reading:

    Google’s John Mueller: Total Number of Backlinks Doesn’t Matter, Matt G. Southern, Search Engine Journal

    Lessons from two decades in two-sided platforms with Casey Winters (Eventbrite), Two-sided: The marketplace podcast

    Thumbtack Apologizes After Google Penalty; Asking For Link Removals From Businesses, Search Engine Roundtable

    How to do local content marketing for marketplaces, Sjoerd Handgraaf, Marketplace Academy

    How to use PR to grow your online marketplace business, Eve Laird & Elle Tucker, Marketplace Academy

    How to Kickstart and Scale a Marketplace Business, Lenny Rachitsky, Lenny’s newsletter

    How to start a marketplace in an industry you know nothing about - Emmanuel Nataf (Reedsy), Two-sided: The marketplace podcast

    A Simple Guide to Turning (Unlinked) Brand Mentions into Links, Joshua Hardwick, Ahrefs blog

    Shoot Your Shot: A Guide to Effective Cold Outreach, Amanda Natividad, SparkToro Blog

    Spam policies for Google web search, Google Search Central

    Google Analytics and the GDPR, Cookiebot

    Mira’s favorite SEO resources:

    Beginners’ Guide to SEO, Moz

    Professional’s Guide to SEO, Moz

    SEO tutorial video series, Ahrefs

    Whiteboard Friday video series, Moz

    Semrush Blog

    Search Engine Journal

    SEO Insights, BlueArray

    BlueArray Academy, Blue Array

    Domain authority checkers:

    Ahrefs Website “Authority” Checker

    Moz Free Domain Authority Checker

    Semrush Backlink Analytics

    Tools:

    HARO, Help A Reporter Out

    MozBar Chrome extension

    Cookiebot

    SEO experts to follow:

    Areej Abuali is the founder of the Women in Tech SEO community who writes about technical SEO and inclusivity in the SEO field.

    Kristina Azarenko tweets especially about technical SEO and has a great educational approach in her content.

    Gregory Edwards works as SEO Manager at BlueArray and runs SEO training at BrightonSEO, the UK's largest SEO conference.

    Carie Fisher tweets about a broad range of website accessibility topics and best practices.

    Rand Fishkin is a marketing thought leader who also discusses the challenges and shortcomings of SEO.

    Mike van der Heijden, CEO of the marketplace SEO agency Portal Ventures, frequently posts on LinkedIn about marketplaces and SEO.

    Kameron Jenkins’ tweets about SEO and content marketing leverage her extensive experience at Moz and Shopify.

    Amanda Jordan writes and gives talks about SEO from the perspective of a broader digital strategy.

    Himani Kankaria runs an SEO content marketing agency and is a sought-after speaker in SEO events.

    Chima Mmeje tweets about SEO content strategy and starting her own content consultancy company.

    Amanda Natividad writes insightfully about content marketing and audience research.

    Ross Simmonds’ threads about content marketing and growth inspire you to think about content as an asset you can keep leveraging.

    Aleyda Solis has worked with marketplaces like Eventbrite and Zillow. Her weekly #SEOFOMO newsletter shares the latest in the world of SEO and highlights SEO experts you should follow.

    The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.

    You can learn more about building a marketplace at www.sharetribe.com/academy/.


    Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace builder!

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  • In the previous episode of this series, we learned about doing keyword research for a marketplace. Now it’s time to put those keywords to work.

    Article available at:

    Keyword-targeted content marketing for marketplaces. Mira Muurinen, Marketplace Academy

    Sources and further reading:

    Keyword Cannibalization: What It (Really) Is & How to Fix It, Joshua Hardwick, Ahrefs blog

    Topic Clusters for SEO: What They Are & How to Create Them, Rachel Handley, Semrush Blog

    Google is Rewriting Title Tags in SERPs, Matt G. Southern, Search Engine Journal

    An update to how we generate web page titles, Google Search Central Blog

    What Are Title Tags? How To Write Them for SEO, Joshua Hardwick, Ahrefs blog

    Meta Descriptions: How Do You Write Them?, Brian Harnish, Search Engine Journal

    Google Cautions Against Using Too Many Internal Links, Matt G. Southern, Search Engine Journal

    How Airbnb Created An SEO Moat That Seems Invincible, Ross Simmonds, Foundation

    The SEO Moat: Why SEO Can Be A Competitive Advantage, Ross Simmonds, Foundation

    63 Content Marketing Statistics for 2023, Mateusz Makosiewicz, Ahrefs Blog

    Experts and companies to follow:

    Ross Simmonds

    Foundation

    Animalz Blog

    SparkToro Blog

    Rand Fishkin

    Amanda Natividad

    The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.

    You can learn more about building a marketplace at www.sharetribe.com/academy/.


    Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace builder!

  • This episode helps you find your initial set of keywords and get started with a marketplace keyword strategy.

    Article available at:

    Keyword research for marketplaces. Mira Muurinen, Marketplace Academy

    Sources and further reading:

    How to Kickstart and Scale a Marketplace Business, Lenny Rachitsky, Lenny’s newsletter

    The Advanced Guide to Keyword Clustering, Tom Casano, Moz

    Domain Authority, SEO Learning Center, Moz

    Long-tail Keywords: What They Are and How to Get Search Traffic From Them, Tim Soulo, Ahrefs Blog

    Almost Half of GSC Clicks Go to Hidden Terms - A Study by Ahrefs, Patrick Stox, Ahrefs Blog

    Experts to follow:

    Chima Mmeje is a founder at Zenithcopy, a Senior Content Marketing Manager at Moz and works as a content marketer for SaaS companies.

    Ross Simmonds is an entrepreneur and marketing strategist who helps B2B and SaaS brands use content marketing, SEO, content distribution, and technology to grow.

    SEO tools mentioned:

    Google Search Console

    Google Analytics

    Answer The Public

    Google Keyword Planner

    The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.

    You can learn more about building a marketplace at www.sharetribe.com/academy/.


    Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace builder!

  • This episode introduces the basics of technical SEO and suggests ways to tackle common technical marketplace SEO issues.

    Article available at:

    Technical SEO for marketplaces. Mira Muurinen, Marketplace Academy

    Sources and further reading:

    Technical SEO, The Beginner's Guide to SEO, Moz

    SEO Learning Center, Moz

    Technical SEO, Ahrefs Blog

    Technical SEO, Semrush Blog

    What Are Title Tags? How To Write Them for SEO, Joshua Hardwick, Ahrefs blog

    How to Create an XML Sitemap (and Submit It to Google), Joshua Hardwick, Ahrefs blog

    Canonical Tags: A Simple Guide for Beginners, Joshua Hardwick, Ahrefs blog

    Google Explains How to Use Headings for SEO, Roger Montti, Search Engine Journal

    Google Search Central documentation, Google Search Central

    50% of web traffic comes from mobile, Think with Google

    How & Why Accessibility Matters for SEO, Ruth Everett, Search Engine Journal

    Faceted Navigation: Best Practices for SEO, Natalie Hoben, Search Engine Journal

    Google: Self-Referencing Canonicals Are Not Critical, Matt G. Southern, Search Engine Journal

    When To Use Rel Canonical Or Noindex 
Or Both, Roger Montti, Search Engine Journal

    9 Breadcrumb Tips to Make Your Site Easier to Navigate, Caroline Forsey, Hubspot Blog

    Advanced Technical SEO: A Complete Guide, Search Engine Journal

    Websites and organizations to follow:

    The a11y Project

    Schema.org

    Experts to follow:

    Himani Kankaria is the founder of Missive Digital, a company that offers content-driven organic marketing services for B2B, SaaS and IT companies.

    Carie Fisher is an accessibility and UI expert and consultant, and founder of A11yTalks.

    SEO tools mentioned:

    Google Search Console

    Bing Webmaster Tools

    Core Web Vitals report

    The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.

    You can learn more about building a marketplace at www.sharetribe.com/academy/.

    Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace builder!

  • How to avoid common marketplace SEO pitfalls – and tap into the unique opportunities.

    Article available at:

    Opportunities and challenges of marketplace SEO. Mira Muurinen, Marketplace Academy

    Sources and further reading:

    What Crawl Budget Means for Googlebot, Google Search Central

    Spam policies for Google web search, Google Search Central

    Duplicate content: Causes and solutions, Joost de Valk, Yoast

    How to Kickstart and Scale a Marketplace Business, Lenny Rachitsky, Lenny’s newsletter

    How to find the best marketplace growth strategies, Juho Makkonen, Marketplace Academy

    How to turn your marketplace into a community, CristĂłbal Gracia, Marketplace Academy

    Lessons from two decades in two-sided platforms with Casey Winters (Eventbrite), Two-sided: The marketplace podcast

    SEO experts to follow:

    Amanda Jordan is a digital strategy director who helps companies nail their SEO strategy.

    The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.

    Learn more about building a marketplace at www.sharetribe.com/academy/.


    Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace builder!

  • This series gives you a comprehensive introduction to SEO, tailored specifically to online marketplaces. The first episode looks at what investing in marketplace SEO entails, how to estimate the potential returns, and when is the right time to take the plunge.

    Article available at:

    Marketplace SEO: The complete guide. Mira Muurinen, Marketplace Academy

    Sources and further reading:

    How results are automatically generated, Google Search

    Here’s What We Learned About Organic Click Through Rate, Brian Dean, Backlinko

    How to find the best marketplace growth strategies, Juho Makkonen, Marketplace Academy

    How to build your marketplace supply, Juho Makkonen, Marketplace Academy

    How to Kickstart and Scale a Marketplace Business, Lenny Rachitsky, Lenny’s newsletter

    SparkToro Blog, SparkToro

    Beginners’ Guide to SEO, Moz

    Whiteboard Friday video series, Moz

    SEO tutorial video series, Ahrefs

    Semrush Blog, Semrush

    Search Engine Journal

    SEO experts to follow:

    Aleyda Solis has worked with marketplaces like Eventbrite and Zillow. Her weekly #SEOFOMO newsletter shares the latest in the world of SEO and highlights SEO experts you should follow.

    Kristina Azarenko tweets especially about technical SEO and has a great educational approach in her content.

    Areej Abuali is the founder of the Women in Tech SEO community and writes about technical SEO and inclusivity in the SEO field.

    A list of SEO tools to consider:

    Google Search Console helps you measure your site's search traffic and performance.

    Google Analytics is a free tool to track and report website traffic.

    Screaming Frog is an advanced SEO audit tool.

    Ahrefs, Moz, and SEMRush are the leading SEO SaaS platforms.

    Google’s Lighthouse is an open-source, automated tool for improving the quality of web pages.

    The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.

    You can learn more about building a marketplace at www.sharetribe.com/academy/.


    Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace builder!

  • For our final SEO expert interview, Sharetribe’s Head of Content Mira spoke with Gregory Edwards, Senior SEO Manager at BlueArray, a UK-based SEO agency and consultancy. They discuss what Gregory has learned running SEO for some of the biggest marketplaces in the UK.

    Gregory shares fantastic advice and tips on tackling the technical challenges of marketplace SEO and how to nail your content marketing efforts in a way that’s pleasing for both your audience and search engines.


    Episode transcript: https://www.sharetribe.com/academy/marketplace-seo/clear-user-journeys-help-seo/

    The complete guide to marketplace SEO: https://www.sharetribe.com/academy/marketplace-seo/

    Subscribe to Marketplace Academy: https://www.sharetribe.com/academy/#subscribe

    Start your own marketplace at: https://www.sharetribe.com/

    BlueArray: https://www.bluearray.co.uk/

    BlueArray Academy: https://www.bluearrayacademy.com/

    Follow Gregory on Twitter: @GregoryE_seo

  • Sharetribe’s Head of Content Mira and marketplace founder Michael Caldwell discuss what sets marketplaces apart from other websites in terms of SEO. In the late 1990s, Michael founded GigMasters (now The Bash), a platform for musicians to find paying gigs, and is currently the founder and CEO at Petworks, a marketplace for pet-related services.

    Michael shares what he has learned from his decades-long experience with both marketplaces and optimizing them for search engines and why it’s important to bake SEO into your marketplace from the start.


    Episode transcript: https://www.sharetribe.com/academy/marketplace-seo/weave-seo-into-marketplace/

    The complete guide to marketplace SEO: https://www.sharetribe.com/academy/marketplace-seo/

    Subscribe to Marketplace Academy: https://www.sharetribe.com/academy/#subscribe

    Start your own marketplace at: https://www.sharetribe.com/

    Petworks: https://www.petworks.com/

  • In this episode of the Marketplace Academy Podcast, Sharetribe’s Head of Content Mira interviews Mike van der Heijden, founder of Portal Ventures. They talk about the challenges and opportunities of marketplace SEO.

    Portal Ventures is an SEO agency that specializes in marketplaces. They’ve worked with marketplaces like Flippa, Fresha, and Luxury Escapes and invest in marketplaces through Portal Ventures Capital.


    Episode transcript: https://www.sharetribe.com/academy/marketplace-seo/seo-bottom-line/

    The complete guide to marketplace SEO: https://www.sharetribe.com/academy/marketplace-seo/

    Subscribe to Marketplace Academy: https://www.sharetribe.com/academy/#subscribe

    Start your own marketplace at: https://www.sharetribe.com/

    Portal Ventures: https://portal.ventures/

    SEO tools mentioned in the episode:

    Semrush

    Screaming Frog

    Keyword Cupid

    Surfer SEO

  • In the final episode of this season, the complete guide to marketplace funding, Sharetribe CEO Juho presents three non-dilutive marketplace funding options: loans, grants, and revenue-based financing.

    Article available at:
    Marketplace funding: How to fund your marketplace without giving up equity. Juho Makkonen, Marketplace Academy

    Further reading on non-dilutive funding:

    Aunnie Patton Power’s book Adventure Finance is a comprehensive guide to non-dilutive funding options.

    Esme Verity offers an educational program for founders interested in alternative financing through her Considered Capital brand and The Considered Club newsletter.

    Sources:

    Understanding Venture Debt Financing. Armando A Argueta, Silicon Valley Bank

    What Is the Difference Between Debt and a Loan? James Chen, Investopedia

    Founder Toolkit 🧰 - Non-Dilutive Funding. Alex Macdonald, Alex’s Newsletter

    What we invest in. Calm Company Fund

    The Vast Majority of Venture Dollars Go to White Male Founders, Report Finds. Francesca Billington, dot.LA

    Sharetribe raises EUR 1.1 million in crowdfunding. Good News from Finland

    v3 terms, Indie.vc

    Shared Earnings Agreement. Calm Company Fund

    7 Benefits Of Income Share Agreements For Founders. William Stringer, Crunchbase News

    Small business lenders:

    Prosper

    Business grant foundations:

    Start-up Chile

    Business Finland

    Revenue-based investors:

    Purpose Ventures

    Calm Company Fund

    Chisos

    TinySeed

    Village Capital Investments

    Lighter Capital

    Candide Group

    Deetken Impact

    Collab Capital

    Novel Capital

    The Considered Directory: directory of investors by Esme Verity

    Founder Toolkit by Alex Macdonald is also a great resource.

    The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.

    You can learn more about building a marketplace at www.sharetribe.com/academy/.

    Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace software products!

  • Your marketplace startup funding options aren’t limited to bootstrapping or raising venture capital. Listen to our CEO Juho’s best tips on an increasingly popular startup funding method: crowdfunding.

    Article available at:
    Marketplace funding: How to crowdfund your marketplace. Juho Makkonen, Marketplace Academy

    Sources and further reading:

    Sharetribe raises EUR 1.1 million in crowdfunding. Good News from Finland

    Two-sided: Lessons from building Kickstarter with Charles Adler. Sharetribe

    Platform cooperavitism. Platform Cooperativism Consortium

    What are community shares? Ethex

    Percentage of successfully funded Kickstarter projects as of April 2022. Statista

    Crowdfunding Limit Increase Benefits Investors And Companies. Henry Yoshida, Forbes

    Cycle.land: From marketplace idea to profitability in a matter of months. Juho Makkonen, Marketplace Academy

    How A 'Non-Techie' Oxford Graduate Built A Booming Online Bike-Sharing Scheme. Alison Coleman, Forbes

    Rinse and repeat – An interview with Daan Weddepohl. Thea Sþrvig Østbye, Marketplace Academy

    Crowdfunding pages of campaigns mentioned:

    Ghost’s Kickstarter campaign

    The Octopus Club’s Crowdcube campaign

    Peerby’s OnePlanetCrowd campaign

    The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.

    You can learn more about building a marketplace at www.sharetribe.com/academy/.

    Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace software products!

  • How to prepare for a VC funding round? How to choose the right investor and catch their attention? How to close the deal? This episode is Sharetribe’s CEO Juho’s complete guide to raising venture capital for your marketplace.

    Article available at:
    Marketplace funding: How to bootstrap your marketplace. Juho Makkonen, Marketplace Academy

    Sources and further reading:

    A Guide to Marketplaces: Third Edition. Angela Tran, Max Webster, and Bors Wertz, Version One Ventures

    All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces. Bill Gurly, Above the Crowd

    The Marketplace Funding Napkin 2018 🚀. Julia Morrongiello

    “Make your marketplace unit economics work,” says Fabrice Grinda. Mira Muurinen, Marketplace Academy

    How Much Money To Raise. Fred Wilson, AVC

    The top 40 + 10 marketplace investors and VC firms. Sjoerd Handgraaf, Marketplace Academy.

    Venture Deals. Brad Feld and Jason Mendelson, Whiley

    The Backstage. A video series where we sit down to chat with leading marketplace experts, founders, and investors. Marketplace Academy.

    Blogs to follow:

    AVC by Fred Wilson

    Fled Thoughts by Brad Feld

    Both Sides of the Table by Mark Suster

    Venture capital funds mentioned:

    Version One Ventures

    NFX

    Point Nine

  • Are you building a marketplace to make a lucrative exit? Get rich? Change the world? Listen to Sharetribe CEO Juho’s advice on if and when to bring VCs onboard.

    Article available at:

    Marketplace funding: Why raise venture capital – and why not. Juho Makkonen, Marketplace Academy

    Sources and further reading:

    Pre-Money Valuation. Will Kenton, Investopedia

    VC Math. Homan Yuen, Hackernoon

    "Network effects are key to successful marketplaces," says James Currier. Juho Makkonen, Marketplace Academy

    Shooting for an IPO? Take These Steps Now Before It's Too Late. The First Round Review

    Pro Rata. Will Kenton, Investopedia

    Airbnb and the Unintended Consequences of 'Disruption'. Derek Thompson, The Atlantic

    Studies are increasingly clear: Uber, Lyft congest cities. Steve Leblanc, National Post

    Venture Deals. Brad Feld and Jason Mendelson, Whiley

    Toyota partners with Getaround on car-sharing, Darrell Etherington, TechCrunch

    Electrolux and Karma introduce a smart fridge to reduce food waste. Electrolux Group

    The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.

    You can learn more about building a marketplace at www.sharetribe.com/academy/.

    Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace software products!

  • In this episode, Sharetribe CEO Juho discusses an approach familiar to most early-stage marketplace founders: self-funding, or "bootstrapping".

    Article available at:

    Marketplace funding: How to bootstrap your marketplace. Juho Makkonen, Marketplace Academy

    Sources and further reading:

    How much does it cost to build a marketplace business? Juho Makkonen, Marketplace Academy.

    Your marketplace MVP – How to build a Minimum Viable Platform. Cristóbal Gracia, Marketplace Academy. Also available as an episode of this podcast!

    How to build your marketplace supply. Juho Makkonen, Marketplace Academy. Also available as an episode of this podcast!

    The top 40 + 10 marketplace investors and VC firms. Sjoerd Handgraaf, Marketplace Academy.

    Real businesses. Indie.VC

    Do things that don’t scale. Paul Graham

    Focus your marketplace on one city and one vertical. Juho Makkonen, Marketplace Academy

    How to find the best marketplace growth strategies. Juho Makkonen, Marketplace Academy. Also available as an episode of this podcast!

    How to do local content marketing for marketplaces. Sjoerd Handgraaf, Marketplace Academy.

    How I built a bootstrap marketplace. Mike Williams, Marketplace Academy

    Ramen profitable. Paul Graham

    How to choose the right marketplace business model. Juho Makkonen, Marketplace Academy. Also available as an episode of this podcast!

    AirBed & Breakfast profusely presents Obama O’s and Cap’n McCains.

    List of software tools mentioned:

    Sharetribe Flex: low-code marketplace software

    Instapage: landing page builder

    Webflow: landing page builder

    Typeform: form and survey builder

    Airtable: database management

    Calendly: booking and time management

    Zapier: automation

    The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.

    You can learn more about building a marketplace at www.sharetribe.com/academy/.


    Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace software products!

  • How much funding does a successful marketplace need, and what is the best funding source? This episode of Marketplace Academy by Sharetribe CEO Juho Makkonen answers these questions.

    Article available at:
    Marketplace funding: The complete guide. Juho Makkonen, Marketplace Academy

    Sources and further reading:
    Uber squeaks tiny adjusted profit in Q3 despite $2.4B net loss. Alex Wilhelm, TechCrunch
    A Guide to Unit Economics for Startups. Alex Kepka, Fundsquire
    Your marketplace MVP – How to build a Minimum Viable Platform. Cristóbal Gracia, Marketplace Academy. Also available as an episode of this podcast!
    How to validate your marketplace idea before building the platform. CristĂłbal Gracia, Marketplace Academy. Also available as an episode of this podcast!
    11 marketplace metrics you should be tracking to measure your success. Juho Makkonen, Marketplace Academy. Also available as an episode of this podcast!
    Focus your marketplace on one city and one vertical. Juho Makkonen, Marketplace Academy
    "Network effects are key to successful marketplaces," says James Currier. Juho Makkonen, Marketplace Academy

    The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.

    You can learn more about building a marketplace at www.sharetribe.com/academy/.

    Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace software products!

  • The Practical Guide to building an online marketplace was written by ChristĂłbal Gracia and Juho Makkonen. All articles are available in Marketplace Academy and as a book, Lean Marketplace. This episode concludes the guide. Stay tuned for more marketplace content!

    Article available at:

    How to turn your marketplace into a community, ChristĂłbal Gracia

    Sources and further reading:

    PaulCamper’s community-building playbook for marketplaces, Marketplace Academy

    Two-sided Podcast, Sharetribe

    Distribution of active Etsy buyers from 2011 to 2018, by purchase frequency, Statista

    How to build trust in your marketplace, Marketplace Academy

    How to find the best marketplace growth strategies, Marketplace Academy

    Brian Rothenberg: Driving growth via buyer/seller overlap, Marketplace Academy

    Three reasons why marketplaces fail (and how not to), Marketplace Academy

    The Fascinating Psychology Behind the Yelp Elite Program, CMX

    Airbnb: Belonging, Airbnb blog Etsy Embraces Mass-Manufacturing, Wired

    The Power Of Online Communities, Neil Perkin

    Airbnb Founder Eats His Own Dogfood, Goes 'Homeless' For Months, Tech Crunch

    Brick by Brick: A free guide to building awesome communities, Sacha Greif

    How Reddit Got Huge: Tons of Fake Accounts, Vice

    Video: Going for Global: 5 Guerrilla Tactics When the Slick Stuff Fails, 500 Global

    Video: Thumbtack’s Marco Zappacosta & Requested’s Sonny Mayugba share super-growth tactics, This Week in Startups


    Read more about marketplaces at www.sharetribe.com/academy/.


    Looking to build a marketplace of your own? Visit www.sharetribe.com!

  • It is chapter fifteen of our first season, the Practical guide to building an online marketplace. The guide was originally published in Marketplace Academy and it is written by ChristĂłbal Gracia and Juho Makkonen.

    Article available at:
    How to build trust in your marketplace, ChristĂłbal Gracia


    Sources and further reading:
    Jessica Tiwari: Building trust in two-sided marketplaces, Marketplace Academy
    How to turn your marketplace into a community, Marketplace Academy
    A Guide to Marketplaces: Third Edition, Angela Tran Kingyens & Boris Wertz
    Entering the Trust Age, BlaBlaCar
    Video: Trust between strangers on the Web: How can we enable it?, Ouishare
    Airbnb Cozies Up To Facebook To Help You Feel More At Home When Away From Home, TechCrunch

    Trust Among Strangers in Internet Transactions: Empirical Analysis of eBay’s Reputation System, Paul Resnick & Richard Zeckhauser

    Network Effects Aren’t Enough, Harvard Business Review

    9 Reasons Why You Shouldn’t Trust Online Reviews, Time

    Building for Trust, Airbnb Tech Blog Joe Gebbia, TedTalks

    How Modern Marketplaces Like Uber and Airbnb Build Trust to Achieve Liquidity, Anand Iyer

    Violated: A traveler’s lost faith, a difficult lesson learned, Around the World and Back Again

    Starting a marketplace is hard. Scaling a marketplace is harder. Oisin Hanrahan

    On Safety: A Word From Airbnb, TechCrunch


    Find more about building marketplaces at www.sharetribe.com/academy/.


    Looking to build a marketplace of your own? Visit www.sharetribe.com!

  • The Practical Guide is a series of articles about how to start your own marketplace business by ChristĂłbal Gracia and Juho Makkonen, available in Marketplace Academy. This podcast brings you the content in audio format.

    Article available at:
    11 marketplace metrics you should be tracking to measure your success, Juho Makkonen


    Sources and further reading:
    Ramen Profitable, Paul Graham
    Growing a marketplace? How to balance sellers and buyers using customer lifetime value, cleverlayover
    How to design the booking flow of your service marketplace, Marketplace Academy
    Metrics For Marketplaces, Sangeet Paul Choudary
    Net promoter score, Wikipedia
    The One Number You Need to Grow, Harvard Business Review
    The Sean Ellis Test, Johan Steenkamp
    How to find product/market fit, cobloom
    A Guide to Marketplaces: Third Edition, Angela Tran Kingyens & Boris Wertz
    Vanity Metrics vs. Actionable Metrics, Eric Ries


    Analytics and tracking tools mentioned in the chapter:
    Marketplace KPI Spreadsheet, by Version One Ventures
    Marketplace KPI Spreadsheet by daphni
    KPIs & Dashboards - MUST HAVES for Early Stage Startups, Vijay Nagappan
    Keen.io
    Plotly
    mixpanel
    UserReport
    UserVoice
    Qualaroo
    SurveyMonkey


    Learn more about building a marketplace at www.sharetribe.com/academy/.


    Looking to build a marketplace of your own? Visit www.sharetribe.com!

  • The Practical guide is written by ChristĂłbal Gracia and Juho Makkonen. All articles are available in Marketplace Academy and as a book, Lean Marketplace.

    Article available at:
    How to find the best marketplace growth strategies, Juho Makkonen


    Sources and further reading:
    A Guide to Marketplaces: Third Edition, Angela Tran Kingyens & Boris Wertz
    Brian Rothenberg: Driving growth via buyer/seller overlap, Marketplace Academy
    How Not to Die, Paul Graham
    Conquer one city at a time – An interview with Tristan Pollock, Marketplace Academy
    Network Effects Aren’t Enough, Harvard Business Review
    Traction: How Any Startup Can Achieve Explosive Customer Growth, Gabriel Weinverg & Justin Mares
    The Bullseye Framework for Getting Traction, ishanmishra.in
    The 19 Channels You Can Use to Get Traction, Gabriel Weinberg
    8 strategic hacks for building marketplace liquidity, William Hsu
    The Beginner's Guide to SEO, Moz
    How to Create a Successful E-commerce Store, Neil Patel
    How to turn your marketplace into a community, Marketplace Academy
    Airbnb: The Growth Story You Didn't Know, Moving from the niche to the masses, VersionOne
    Starting a marketplace is hard. Scaling a marketplace is harder, Oisin Hanrahan


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