Afleveringen
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Adrian Viesca is an expert and influential figure in the beverage industry, with a focus on traditional Mexican mixers. As an enthusiastic representative of Miche Mix, Adrian brings a wealth of knowledge and experience from Monterrey, Mexico. With a commitment to preserving and sharing the authentic taste of Mexico, he has been instrumental in introducing the Michelada mixer to the U.S. market. His company is revered for being the trailblazer in bottling Michelada in Mexico, expanding its reach and popularity.Get your own Miche Mix here:https://michemix.com***Download your own sustainable packaging guidebook here:https://idpdirect.com/design_guides/Learn why specifications management is important to brands:https://specright.comGet the paper that dissolves eliminating packaging waste: https://smartsolve.com***Episode Summary:In this flavorful episode of the podcast, Adrian Viesca from Miche Mix takes us on a tasteful journey through the essence of Mexican culture embodied in the Michelada mixer – a product that has remained a staple in Mexican beverages and is now poised to stir up the American market. As we delve into the intricate process behind the Michelada mixer's rebranding and its significance to Mexican identity, Adrian offers insights into the philosophy of celebration and festivity that the drink represents.Adrian furnishes us with a tantalizing peek into the history and methodology behind creating Miche Mix's Michelada mixer. He emphasizes the uniqueness of the Michelada cocktail, which stands as Mexico's number one cocktail and introduces it as the "next margarita" poised for explosive popularity in the U.S. This episode not only serves a rich blend of cultural anecdotes but also provides pointers on how to prepare and personalize your Michelada experience with ease, signifying the brand's expansion from a local favorite to an international sensation.Key Takeaways:* Michelada is a beer-based cocktail, recognized as the number one cocktail in Mexico, traditionally consisting of beer, lime, seasoning, and chili, rather than a tomato base.* Miche Mix has recently undergone a rebranding effort to cater to the U.S. market while still preserving its Mexican heritage and authenticity.* The brand's packaging is designed to reflect traditional Mexican culture, using pictures of walls ("rotulos") from Mexico and textured labeling to give consumers a feel of bringing something from a Mexican home to theirs.* The Michelada mixer from Miche Mix is entering the U.S. market with a premium glass bottle format, appealing to consumers looking for high-quality and convenience.* An introduction of single-serve sachets is in the cards for new customers to have an easy entry point to try the Michelada mixer.
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Learn how to design luxury packaging and what luxury packaging can mean from Vincent Villeger is a seasoned luxury packaging designer (Burberry, Givenchy, By Far, Milton Brown, and more) with a rich background in the industry. Learn more about Vincent VillegerKnown for his refined and innovative approach to design, Villeger has made a significant mark in the world of luxury branding, particularly during his tenure at Burberry, where he led the design of fragrance packaging and more. His expertise lies in translating brand ethos into tangible products that communicate quality and confidence. Villeger is not only adept at the creative aspects of design but also deeply involved in the product development process, ensuring his concepts are realized with integrity.Connect with our Sponsors:Luxury Packaging Manufacturer without middlemenManage your packaging specifications for EPR laws and optimized sustainabilityGet the new dissolvable paper that leaves no traceIn this candid episode, listeners are given a front-row seat to the creative mind of Vincent Villeger, a master of luxury packaging design. Villeger delves into the nuances of developing designs that resonate with high-end consumers, discussing the importance of confidence, quiet luxury, and the art of problem-solving in design. The conversation offers a fascinating glimpse into the psychology of packaging and brand identity, exploring how timeless and iconic pieces are created.The episode kicks off with Villeger opening up about his methods of maintaining creativity and staying connected to the practical side of production. He underscores the value of understanding brand uniqueness and how it factors into successful design execution. Moving from theory to practice, Villeger shares intriguing project stories, including the challenges of innovating for brands like By Far and Molton Brown.Listeners of this episode are treated to Villeger's deep dive into the role of a designer in championing both form and function. He articulates how he navigates client expectations, aligns the design with a brand's strategic goals, and strives for designs that will remain impactful over time—eschewing fleeting trends for enduring relevance.* Luxury design is not about shouting but about confidence and quietness that speaks to a brand's self-assured quality.* Villeger actively involves himself in the development process post-design to ensure the end product reflects his original vision.* The psychology of presenting design ideas is as crucial as the concepts themselves, with Villeger sharing his strategic approach to client presentations.* Villeger's design philosophy leans towards timelessness and rejects the transient allure of trends, focusing on what will last for years on the shelves.* Problem-solving is central to his design process, with a focus on stripping back to the essence of an idea to create something iconic and pure.
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Zijn er afleveringen die ontbreken?
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How much does my packaging cost is a question we hear everyday, here's why it takes so long to get pricing for your packaging and how we can get faster quotes. Join Evelio Mattos, Adam Peek, and Cory Connors to get the inside scoop on the latest packaging industry conversations and learn how to step into the future of packaging. What is the packaging industry missing today and what would a packaging company we launch today look like? Let's dig into how the packaging industry can evolve today to serve brands and consumers as well as protect the planet from the trash we make every day. Connect with our hosts:Evelio Mattos - Packaging Unboxd Podcasthttps://bit.ly/PUSubsAdam Peek - People of Packaging Podcasthttps://lnkd.in/ge68rwS6Cory Connors - Sustainable Packaging Podcasthttps://lnkd.in/gzm943Wa
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This is how professional designers using Ai to generate ideas and not get overwhelmed with the Ai hype cycle
and FOMO.
Evelio Mattos is esteemed in the design industry, particularly for his innovative outlook on packaging design. Evelio has achieved recognition for his approach to integrating storytelling into branding and product development, rejecting a race towards speed in favor of quality and connection. Known for his critical view on the recent wave of AI tools in design, Evelio serves as an insightful voice, guiding both established designers and newcomers in navigating the evolving digital landscape.Download your own Sustainable Packaging GuideDownload your own Ai handbook:Learn about packaging specifications managementCheck out the latest in dissolvable packagingEpisode Summary:In this thought-provoking episode, Evelio Mattos dives deep into the world of design, particularly focusing on packaging, in the face of the burgeoning AI revolution. Evelio offers an unfiltered perspective on the deluge of AI-assisted creative tools that are shaking up the industry. From OpenAI's text-to-video to AI-powered packaging creation, he addresses the anxieties and misconceptions surrounding the capabilities of AI within the design spectrum.Evelio emphasizes the critical importance of narrative and conceptual depth in design over the allure of AI's slick, fast-generated images. He discusses his approach to using AI as a tool for aiding the design process rather than allowing it to dictate the creative direction. Through an illustrative example, Evelio outlines how to harness AI effectively—to build concepts, gather inspiration, and create a unique story for a product's branding.Key Takeaways:AI innovation in design has created buzz, but Evelio urges a focus on quality over speed in product development and branding.A successful design strategy incorporates storytelling and conceptual depth, areas where AI is currently limited.Using AI as a collaborator, rather than a replacement for creative work, can enhance the conceptualization phase.Evelio believes that understanding the project's narrative is more crucial than producing quick visual prototypes with AI.The episode showcases the practical application of AI in designing a unique packaging concept for salsa, emphasizing the tool's supportive role.Notable Quotes:"90% of the shit that's out there that people are using AI to create is useless. It's just fluff.""Without a good story, a good concept, a strong strategy, storytelling, AI is not going to build you a brand, a product that's going to outsell anybody else.""AI hallucinates. It comes up with makes up shit more than I do. So you can't really always trust it, but it's a good way to kind of speed up your process.""Packaging and branding and messaging from… it's not about the quality of the image, it's about the quality of the idea.""Focus on the one that matters to you. And this is the one that makes the biggest difference. In a designer's world. Everything else is a toy."Resources:Connect with Evelio on LInkedInEngage with the intricate nuance of design in the age of AI by listening to the full episode, and gain insights from Evelio Mattos on how to remain authentically creative in a rapidly evolving field. Stay tuned for more enlightening conversations that challenge the status quo and inspire innovation.
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Vannett Li, Principle at Comet Chaser strategic Branding agency co-hosts this episode of Packaging Unboxd providing insights into the beauty and hair care industry. Connect with VannettEpisode Summary:In this thought-provoking episode, Evelio converses with Vannett Li about the intricacies of branding within the beauty industry, specifically focusing on Beyonce’s newly launched hair care brand, Cecred. Grabbing the attention of beauty enthusiasts and marketing strategists alike, this dialogue scrutinizes the impact of celebrity endorsements and the necessity for a brand to resonate with its target audience.The conversation begins with an exploration of the challenges and skepticism surrounding the entrance of yet another celebrity into the saturated black hair care market, alongside established brands like Tracy Ellis Ross’s Pattern and Gabrielle Union’s brand. Vannett points out the lack of a compelling narrative or genuine connection between Beyonce and the hair care line, stressing the importance of founder credibility and product efficacy in the beauty sector. The duo continues with a critique of Cecred's product packaging and branding, challenging its ability to stand out in a competitive retail landscape and questioning its alignment with Beyonce's dynamic persona. Key Takeaways:Beyonce's new hair care brand, Cecred, is discussed for its branding strategy and market positioning.The brand's messaging and alignment with Beyonce's persona are questioned, citing a lack of substance and founder credibility.The conversation touches on the complexities of branding within the beauty industry and the need for products to meet specific hair care needs effectively.The importance of a well-defined target audience and the role of packaging design in conveying a brand's narrative and quality are emphasized.There is a prediction about the brand's potential rebranding or redesign within a year due to its current shortcomings. Notable Quotes:"If you're for everyone, you're for no one.""The way a woman's self esteem is affected by her hair is massive. So I need this to be credible. I need this product to work. We're not f--king around.""It's a brand that's made of a house of cards at this point, from my point of view.""There's such a different range of hair types from the basic foundation, and then our needs are different from there.""It's our responsibility for all of us to create a new generation of brands, to kind of move society and culture forward and change that conversation."
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Start adding smart lighting to your packaging with INURUDownload the free sustainability guide HERE!Get your packaging specifications in order with SpecrightAbout the Guest(s):Marcin Ratajczak is an entrepreneur with a vision to transform the packaging industry through innovative technology. With a career that began in building cleaning services and later transitioned into technical solutions for the industry, Marcin's entrepreneurial journey has been diverse. He is the founder of Inuru, a company at the forefront of smart packaging solutions that integrate OLED technology to create dynamic and reusable packaging.Episode Summary:In this captivating episode, we delve into the fascinating intersection of technology and packaging with Marcin Ratajczak from Inuru. As an innovator in the field of smart packaging, Marcin shares his journey from starting his career in building cleaning services to revolutionizing the packaging industry with OLED technology. This episode provides a glimpse into the future of packaging, where light not only enhances visual appeal but also adds functional benefits like indicating product expiration.Marcin reveals the challenges and milestones in creating sustainable, dynamic packaging solutions that can transform the customer experience. From the importance of reliable electronics in packaging to the potential applications in food safety and medical alerts, Marcin outlines the broad implications of integrating OLED lights into packages. He further discusses Inuru's mission to combine german engineering, American ingenuity, and Chinese scalability to create an unprecedented type of packaging material.Key Takeaways:Inuru creates smart packaging with OLED technology to make packages with dynamic and reusable surfaces, which can be reprogrammed for new products.The integration of lighting in packaging not only transforms the aesthetic but also interacts with the environment, adding an emotional dimension to the user experience.Current limitations include a pre-set color palette and the space requirements within the label design, with future potential for dynamic color change.At present costs, single-digit dollar costs per label with potential to reduce to $0.05 in the future as the technology scales.The applications for light-up labels range from luxury products enhancing the unboxing experience to critical medical packaging alerts, with a focus on reliability and recyclability.Notable Quotes:"A light source is not only transforming a feeling, but it is at the same time also altering the environment.""We are currently the only company that's capable of [printing OLEDs].""It's all about being seen. It's all about being fun. Let's don't forget the fun aspect of packaging, right? And products."Resources:Website of Inuru: inuru.comTune in to the full episode to explore the innovative world of smart packaging and how Inuru is paving the way for a more interactive and sustainable future in the industry. Stay tuned for more enlightening content from this podcast series.
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Follow Adey EfremConnect with Evelio Mattos
Download your own FREE Sustainable Design Guide
Adey Efrem, a vanguard in the packaging design world, blends her rich experience in graphic design with groundbreaking AI technologies to redefine industry standards. With a foundational career that spans from crafting engaging social media content for eateries to leading packaging designs for behemoths like Frito-Lay and Impossible Foods, Adey has always been at the forefront of innovation. Her work, characterized by a seamless integration of creativity and technical acumen, has set new benchmarks in the use of AI for design, particularly with ChatGPT. Adey's journey is not just about designs that capture eyes but about pioneering a future where AI and human creativity create unparalleled user experiences.
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Episode Overview:This episode unveils the transformative power of AI in packaging design through the eyes of Adey Efrem, a trailblazer who has dared to venture where few designers have. Starting with her initial foray into the world of design to her current role as a spearhead at Impossible Foods, Adey's story is a testament to the evolution of design ethos in the age of artificial intelligence.
Listeners will be captivated by how Adey harnesses ChatGPT to craft designs that are not only visually striking but deeply resonant with brand identities. This dialogue is more than just a narrative; it's a masterclass on the symbiosis between AI and traditional design methodologies. Adey shares her insights on how AI is reshaping the landscape, making it an essential toolkit for any designer aiming for the zenith of creativity and innovation.
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This episode of "Packaging Unboxed" delves deep into the environmental and regulatory challenges of PFAS in packaging, with a special focus on the cannabis industry.
We uncover the complexities and misconceptions surrounding PFAS, often referred to as "forever chemicals," and their impact on sustainability efforts within the packaging sector.
Additionally, we explore the shifting landscape of cannabis packaging regulations, highlighting the critical need for adaptability and innovation in response to changing legal requirements.
Join us as we navigate the intricate balance between environmental responsibility and regulatory compliance, offering insights and solutions for packaging professionals and enthusiasts alike.
Connect with our hosts: Evelio Mattos - Packaging Unboxd Podcast https://bit.ly/PUSubs Adam Peek - People of Packaging Podcast https://lnkd.in/ge68rwS6 Cory Connors - Sustainable Packaging Podcast https://lnkd.in/gzm943Wa
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Support our Sponsors:Factory-direct packaging manufacturing for established brands - IDP DirectManage your packaging specifications for sustainability, EPR, and budget - SpecrightFrom Brief to Shelf: How to Design Packaging that Makes a Lasting Impression
About the Guest(s):Spencer is a renowned personality from Taxi Studio, where he engages as part of the leading team, currently partnering with Alex and Ryan. With a traditional start at school with a keen interest in design, Spencer transitioned through the guidance of influential mentors to pursue design at Somerset College. It's there he met his future business partners. After working in various design capacities, including a stint in London's brand consultancy scene that enriched his experience with premium brands, Spencer, along with his partners, established Taxi Studio in 2002 during the Queen's golden jubilee. Over nearly 22 years, Spencer has grown Taxi Studio while maintaining a strong friendship with his business partners, reflecting a shared depth of passion for design and creativity.Episode Summary:Join us in this captivating episode as we delve into the intricate world of packaging and design with Spencer from Taxi Studio. Spencer shares his journey from a budding design student guided by pivotal figures to the inception of Taxi Studio and its rise to becoming a design powerhouse. The discussion flows through the nuances of starting a design business, maintaining partnerships, and the importance of truly understanding and valuing the design process.Spencer imparts valuable insights on the three C's crucial for business success: Capability, Chemistry, and Cost. With these touchstones, he provides a roadmap for upcoming designers and agencies seeking longevity and quality in business relationships. Alongside, Spencer unravels the complexities of successful branding for global clients and packaging design specifics - essential knowledge for anyone entrenched in or curious about the design industry.Key Takeaways:Recognize your Capabilities and be straightforward about what can be genuinely offered to the client.Chemistry: Building enduring relationships with clients and within your team can dramatically impact the course of your business.Understand your Cost; acknowledge the value brought to client organizations and price your services accordingly.The evolution of Taxi Studio's philosophy from "fearless creativity" to "creating unforgettable" speaks volumes about responsiveness in branding.A solid understanding of the final production processes, like can printing, underscores the significance of attention to the final details in the work.Notable Quotes:"You can smell a shark from a mile off, I think. But good luck to them." - Spencer on the authenticity of success stories."Success is…measured by the people that want to hang out with you, and not so much whether you're driving a Ferrari or your house is a mansion…" - Spencer sharing his measure of true success.“…it infects every part of your being. When you're passionate about something, so do things you love.” - Spencer on the driving force behind passion in design. "We add a huge amount of value to the client organizations that we work in, and we're not afraid to put a price on that." - Spencer on valuing design work."Design and the impact it has on the commercial world…can also completely crash a business. So we are in a position of great responsibility." - Spencer on the power and responsibility in design.Resources:Taxi Studio's official websiteEvelio's LinkedInEncourage your design instincts and enhance your industry knowledge by listening to the full episode, where Spencer shares more stories and wisdom from his substantial experience in the field. Stay tuned for more enlightening dialogues and explorations into the ever-evolving world of design.
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Support our Sponsors:Purchase packaging for established brands direct from the factory that makes them at IDP DirectGet a handle on all of your packaging specifications with SpecRightAbout the Guest(s):Matthew Haynes is the visionary behind The Design Conference (TDC) based in Brisbane, Australia. As a former professional baseball player for the Cleveland Indians, Matthew transitioned into the world of design with a passion for fostering community and nurturing creativity. His focus on personal growth, spirituality, and the power of a supportive creative collective has allowed him to create a unique event that resonates deeply with the design community. With his experience, drive, and first-hand knowledge of the transformative power of positive networking, Matthew aims to reshape the traditional design conference into an empowering and life-changing experience.
Episode Summary:In this engaging episode, Evelio and Matthew Haynes dive deep into the transformative world of design conferences, exploring how these creative gatherings can extend far beyond the exchange of industry knowledge. Kicking things off with an outlook on the upcoming TDC event in Brisbane, the conversation quickly escalates to cover a wide array of thought-provoking topics.Matthew shares his approach to shaking up the traditional conference design by introducing inclusive nomination processes and fostering genuine connections among attendees. Reminiscent of a spiritual journey, the discussion traverses the intimate relationship between personal growth and design prowess. Matthew's commitment to serving the design community shines through as he unveils plans to develop a digital platform aimed at revolutionizing how creatives connect and collaborate.
Key Takeaways:The Design Conference focuses on community, personal growth, and authenticity, going beyond conventional conference formats by incorporating spirituality into the design discourse.Free-flowing nominations and reverse engineering costs are part of making TDC a more inclusive and valuable experience for attendees.
A deep connection to personal experiences and overcoming adversity fuels Matthew's philosophy on leadership and the intrinsic value of helping others.
Simplifying the complexity of personal and professional growth into daily acts of passion and dedication is key to propelling forward in life and one's career.
Matthew teases an exciting digital platform project intended to amplify the possibilities for creatives worldwide to fulfill their ambitions.
Notable Quotes:"At the heart of a really great designer is a really great person. I truly believe that.""And if someone hopped up on stage at TDC and didn't talk about design at all… talking about an anecdote of a twelve month period in their life where they used to do this and then they made this shift, that's what TDC is about.""The conference for me is about owning your mind and owning your life and taking charge of what you want to achieve while you're here.""The first rule of curating a great experience is changing it every year… predictability is the killer of a conference.""I just think a lot of people just got a lot of shit going on, man. They don't know how to process it and deal with it, and they've never had anyone truly go, hey, dude, it's okay."Resources:The Design Conference Instagram: @thedesignconferenceThe Design Careers Instagram: @thedesigncareersMention of the song "Sit Around the Fire" by John Hopkins as an inspirational pieceDive into the full episode to absorb the uplifting tales and insightful thoughts Matthew Haynes shares on design, life, and the unwavering spirit of community growth. Keep an ear out for more episodes that promise to illuminate and captivate minds within the creative industry and beyond.
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In this episode, we dive into an intriguing discussion that spans the casual and the technical spheres of packaging design. Evoking a sense of curiosity and critical thinking, the podcast explores various packaging concepts through an unboxing experience. Get ready for an engaging and educational journey as we dissect the subtleties of packaging constructions, materials, and sustainability considerations.
The conversation starts on a light note with chatter about personal lives and current events. It quickly transitions into an in-depth analysis of LED technology on basketball courts and its potential applications in packaging design. The hosts also speculate on the evolution of packaging mediums and digital media's influence on the industry. They express their honest opinions on an unboxing experience sent by Fred Richards, evaluating the construction, labeling, and sustainability implications of Pathosans' packaging. Their critique offers constructive feedback aimed at improving the packaging in question while fostering a larger discussion about innovations in packaging design.
Digital LED technology, as seen in modern sporting arenas, has potential applications in the future of packaging design, offering dynamic, immediate updates. The unboxing of Pathosans showcases a thoughtful packaging design with areas for improvement, such as minimizing labeling to enhance recyclability. Constructive feedback on real-world packaging is valuable for entrepreneurs and companies seeking to optimize their packaging efficiency, aesthetics, and sustainability. Suggestions for improvement include the use of water-activated paper tape, direct printing on corrugated boxes, separating inserts from boxes, and considering more sustainable materials like water-soluble labels. The significance of staying informed and adaptable in the fast-changing world of packaging technology is highlighted through discussions of AI and other innovations.--- Send in a voice message: https://podcasters.spotify.com/pod/show/packagingunboxd/message -
About the Guest(s):
Debbie Gokie serves as the Vice President of Consumer Health and Ease of Use at the Arthritis Foundation, a position that leverages her expertise in health to benefit consumers with arthritis. Through her work, Debbie coordinates with brands and oversees the testing of their products to ensure they meet the ease of use standards set by the Arthritis Foundation. In this role, she also helps to dispel myths about arthritis, educate on its prevalence among all age groups, and advocates for packaging that is accessible to everyone, including those with arthritis.
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Factory Direct Packaging Manufacturer: IDPdirect.com
Manage your packaging specifications with Specright.com
In this insightful episode, Evelio Mattos sits with Debbie Goki to unveil the challenges faced by individuals with arthritis and the importance of designing accessible packaging for them. This conversation sheds light on a frequently overlooked topic within the realm of packaging design—ease of use for people living with arthritis. The episode is not only revealing of the prevalent misconceptions about arthritis but also emphasizes the power designers wield in enhancing the quality of life for millions affected by this chronic condition.
Delving deep into the intricate relationship between consumer products and accessibility, Evelio and Debbie address the obstacles encountered by both adults and children with arthritis. They explore real-world scenarios where packaging design falls short, leading to products that are often too difficult to open. Debbie outlines how the Arthritis Foundation's testing and certification program can be a beacon for brands, guiding them towards creating packaging that fosters user autonomy. The episode underscores the profound impact and positive brand loyalty that can result from thoughtful design that considers all potential users.
Arthritis affects over 60 million adults in the United States, with two-thirds under age 65, challenging the stereotype that it is only a condition for the elderly. The Arthritis Foundation can certify products as "ease of use," ensuring they are accessible for those with arthritis, thereby promoting brand loyalty and consumer retention. Debbie emphasizes that accessible design transcends catering to those with arthritis—it offers independence and empowers users by removing barriers of product usage. The episode reveals the upcoming launch of design guidelines by the Arthritis Foundation to assist designers and engineers in creating products that are easy to use for everyone. A significant statistic mentioned is that 72% of consumers prefer products that are easy to use, highlighting the business incentive for accessible design. "Once you get a product that you can open, and it's easy to use. You're not going to switch brands." - Debbie "The majority of our brands have said it's a shelf differentiator." - Debbie "We want to be able to give them their yeses." - Debbie "If I make something easier to use and more accessible, I'm empowering somebody." - DebbieThe resources and references mentioned in the episode include the Arthritis Foundation website at arthritis.org. Also highlighted are the design guidelines being launched by the Arthritis Foundation, which will be available on their website for public access.
Encourage your curiosity and deepen your understanding by listening to the entire conversation with Debbie Gokie on this episode. Learn more about the importance of inclusivity in design and how it can make a real difference in people's lives. Stay tuned for more enlightening episodes that promise to broaden your perspective on packaging design and beyond.
Episode Summary:Key Takeaways:Notable Quotes:Resources:
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About the Guest(s):Brian Sykes is recognized as an AI master and a visionary in the realm of design and branding. Order Brian's Classes.Find him on LinkedInWith a degree in communications and a focus on commercial art, Brian launched his own business shortly after college. Initially starting with Sykes Design, he quickly evolved the business into Ad Journey, a branding and marketing agency that he successfully ran for 23 years. In December 2022, Brian shifted his focus to exploring and understanding the possibilities of AI in the creative process, particularly after AI's capability to generate visuals from prompts deeply interested him. He now dedicates his time to educating others about generative AI, sharing his knowledge through daily posts, writing books like "AI Explore Prompt Fundamentals," which had over a thousand copies sold, and engaging in various platforms to show the practical uses of AI tools.
Support our Sponsors:
Order packaging for established brands direct from the factory with IDP Direct
Manage your packaging specifications and sustainability targets with SpecRight
Episode Summary:In this insightful episode, Brian Sykes, a former agency owner and an AI aficionado, delves deep into the world of creating design elements with the help of artificial intelligence. As the conversation unravels, Brian presents the intricate dance between existing brand identities, like that of luxury fashion house Louis Vuitton, and the burgeoning capabilities of generative AI into the design lifecycle.Brian and Evelio discuss the transformative journey of integrating AI into the creative process, touching upon key concepts like brand sensitivity, creativity, and storytelling in design. The discussion navigates how AI like ChatGPT and MidJourney can be conversed with to yield precise results that honor both the brand's heritage and the cultural significance of themes like the Chinese Year of the Dragon and lunar new year packaging design.Key Takeaways:Embracing AI requires not just learning new tools but adapting the dialogue and process to fit creative goals.Effective AI use in design involves understanding and communicating specific elements like brand identity, cultural relevance, and design style.There is significant preparation and iteration behind the impressive visuals created by AI, revealing the depth of work AI-driven designs entail.The transition to AI in design isn't about replacing traditional methods but augmenting them creatively and efficiently.As the AI landscape evolves, learning to incorporate these tools into the workflow can greatly enhance a creative professional's output and capabilities.Notable Quotes:"Just because you can do it faster doesn't mean we're doing it better.""If everybody's a great designer, then is there really great design?""The more head knowledge we have, the more impact we can have on that creative process to get the results that we're looking for.""The more information that we're kind of feeding it is going to give us the results of what we're after and it's going to get much more on point.""By the time you finish up with the course, you're surprised with all the things that you're doing different, where you've fully integrated generative AI into your workflow."Resources:AI master Brian Sykes can be connected with on LinkedIn.The book "AI Explore Prompt Fundamentals" was mentioned as a significant resource for learning about generative AI.Brian shared insights into his process via MidJourney and ChatGPT, two AI tools frequently used in the contemporary design landscape.Stay tuned for the full episode to immerse yourself in the fascinating dialogue between Brian Sykes and Evelio, and to gain a deeper understanding of the role of AI in design and branding. Don't miss out on more enriching content that can revamp the way you approach creativity and innovation in the ever-evolving digital landscape.
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Follow Kevin Johnson:https://www.instagram.com/kjdesignsthings/Obviously go follow the Broncos:https://www.instagram.com/broncos/
In the latest episode that unfolds on the Packaging Unboxd stage, we dive deep into the world of sports through the lens of packaging and design with none other than Kevin Johnson, the mastermind Creative Director at the Denver Broncos. With a career that zigzags through the vibrant corridors of Minor League Baseball, the NBA, and now the NFL, Kevin's journey is nothing short of a masterclass in blending passion with profession.
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This episode is a treasure trove for those at the intersection of sports and design, offering a rare glimpse behind the scenes of sports branding and its evolution. Kevin, with his nearly two decades of experience, pulls back the curtain on the Denver Broncos' branding saga, discussing the pivotal role of packaging in fan engagement and brand consistency. From the design intricacies of the Broncos' alternate helmet to the social media buzz it generates, Kevin lays bare the strategic thought process that goes into every decision.
But it’s not just about helmets and logos. Kevin takes us on a stroll through the streets of Denver, where mural projects and collaborative artworks speak volumes of the community's connection with the team. This episode is a narrative of transformation – from a child surrounded by cardboard dreams to a visionary shaping the Broncos' brand identity.
Key highlights include:
Diverse Design Realms: Explore the multifaceted world of sports design, where creativity meets functionality, from uniforms to experiential packaging. Career Touchdowns: Kevin’s personal journey underscores the potential of carving out a unique path at the crossroads of sports and design. Engaging Narratives: Discover the power of packaging in creating compelling stories that resonate with fans, fostering a deeper brand connection. Evolving Fan Experiences: Witness the transformation in fan engagement strategies, moving towards inclusivity and community. Creative Synergies: Learn about the emerging collaborations between artists and athletes, opening new avenues for personal and brand storytelling.Featuring candid moments and insightful reflections, Kevin Johnson shares, "The proof is in the packaging… Packaging can make such an impact when you deliver something in the right way.” This episode is not just an exploration of Kevin’s illustrious career but a beacon for anyone passionate about the confluence of sports, design, and packaging.
Tune into this episode for an inspirational journey that bridges the gap between creativity and sports, only on Packaging Unboxd. Follow Kevin Johnson's professional and creative escapades on Instagram at @KJdesignsthings for more behind-the-scenes action.
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Retail Luxury Sustainable Packaging: IDP Direct
Packaging Specifications Management: Specright
About:Doug Hall is a marketing executive with a unique and non-traditional background encompassing various areas of expertise. Initially an organic and analytical chemist in flavors and fragrances, Doug transitioned into technical sales before completing his MBA. With experience across multiple industries, including food, beauty, and laundry, he has worked with big companies such as Procter & Gamble, where he contributed to brands like Tide and Gain. Doug has also pursued a PhD in organizational psychology, underscoring his commitment to lifelong learning and interdisciplinary approaches. His current role at Raybern's involves leading marketing initiatives, particularly focused on branding and consumer connection, leveraging his R&D background.Episode Summary:In the latest episode of our podcast, we delve into the intricacies of marketing strategy in the context of product redesigns and packaging evolution. Doug Hall, of Raybern's, offers listeners an insider's perspective on navigating the challenges and reasoning behind updating a brand's aesthetic and product formula.Exploring the intersection of consumer psychology and marketing, Doug shares his journey from an organic chemist to a marketing expert, emphasizing the importance of starting with consumer insights and minimizing disruption to customers' shopping experience. The conversation unwraps the complexities and considerations of rebranding, touching upon topics like consumer behavior, the impact of COVID on the food industry, and the experiential details that go into creating the perfect microwavable sandwich.Key insights emerge as Doug discusses the balance of keeping a brand fresh yet familiar, highlighting the risks and rewards of changing packaging. The strategic thinking involved, from the inception to the rollout of new designs, showcases how data-driven decisions can revitalize a brand whilst still catering to loyal customers.Key Takeaways:A packaging redesign should have a substantial reason behind it, rather than just a desire to make one's mark on a brand.Changes to packaging or products must involve cross-functional planning and communication to address the impact on various departments and operations.Budgets for rebranding must account for extensive components including agency work, photography, packaging printing, and old product phase-out.Raybern's leverages insights from consumer trends and QSR standards, ensuring their product reformulations and branding continue to resonate with evolving tastes.Doug emphasizes the critical nature of maintaining brand familiarity, minimizing the risk of losing customers who might reconsider their purchase if they notice significant changes.Notable Quotes:"The general rule of thumb that I have is avoid packaging changes, keep things on autopilot. If you've been buying it, keep buying it. Minimize disruption.""Everything you do in marketing should start with the consumer. What do they like? What are they missing? What are their needs?""My whole goal here is to understand why you come into work and what we can do to make it a better workplace for you. Same thing with the consumers.""If you were to buy some laundry detergent and you didn't see that sudsing, you'd be like, I'm not buying this again.""Since I don't know what I'm buying anymore, I'm going to pick something new that fits better for my lifestyle now."Resources:Raybern's official website: rayberns.com
Doug Hall's professional LinkedIn profile for further inquiries and discussions on branding and consumer marketing: here>
Stay tuned and make sure to listen to the full episode for a deeper dive into the dynamic world of branding and consumer insights with Doug Hall. Join us on this fascinating journey through the behind-the-scenes actions that shape your purchasing decisions and the face of your favorite products.
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Support the show sponsors:If you need packaging, don't go to a distributor, go straight to the source. Click IDP DirectDidn't know you needed to manage your specifications or how knowing them can save you time and money? Learn more at:SpecRightAbout The Guest(s):Tom Preston (click for LinkedIn) is a representative from Specright, a company that offers a unique approach to organizing data for packaging and box management. With a focus on connecting different functional units and granular details, Specright helps brands streamline their processes and make data-driven decisions.Summary:Tom Preston from Specright joins the podcast to discuss how Specright's platform benefits packaging and box management. Specright offers a fundamentally different approach to organizing data, allowing brands to connect various components and trace their origins. The platform helps teams throughout the innovation and commercialization process, as well as post-launch, by providing a common pane of glass for accessing and analyzing data. Specright simplifies the management of specifications and enables brands to make more informed decisions about their packaging materials and components.Key Takeaways:Specright is a platform that organizes data for packaging and box management, connecting various components and tracing their origins.
The platform helps teams throughout the innovation and commercialization process, as well as post-launch, by providing a common pane of glass for accessing and analyzing data.Specright simplifies the management of specifications and enables brands to make more informed decisions about their packaging materials and components.Quotes:"Specright is a fundamentally different approach to organizing data." - Tom Preston
"It's a combination of Google to be able to find what I need. It gives me recommendations on how to proceed." - Tom Preston
"Specright is a specification management platform that allows brands to put all their specifications in one place." - Tom Preston
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Pablo Proceerpio, an Italian designer known for his work with Gucci and Versace, discusses his journey from skateboarding and punk rock to the world of fashion and design. He emphasizes the importance of understanding the client's needs and finding the best solution for each project, even if it means setting aside personal preferences. Proceerpio's unique approach to design is evident in his album covers and packaging, which incorporate elements of his punk rock and DIY background. He also shares his experiences working with luxury brands and the lessons he has learned along the way.
Learn more about Paolo Proserpio, here.
Connect with Evelio Mattos
Support our sponsors:
Need packaging manufactured: IDPdirect.com
Need to prepare for EPR or to manage all of your brand's packaging specifications: Specright.com
Want to make dielines in minutes: Pacdora.com
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**About The Guest(s):**Dave Hopkins is the founder of Print Design Academy, where he teaches graphic designers to become experts in print and packaging design. He is also the host of the Quickie Podcast and the Color Bar Challenge. With a background in acting and a passion for print, Dave brings a unique perspective to the world of design.**Summary:**Dave Hopkins, founder of Print Design Academy, joins host Evelio Mattos on the Packaging Unbox podcast to discuss the importance of setting up files for print, the six steps of print production, and how designers can make more money in their careers by incorporating print and packaging design. Dave also shares insights from the recent Color Bar Challenge and highlights the growing trends in the print industry.**Key Takeaways:**- Print and packaging design is not dying but evolving, with a focus on unique materials, specialty finishing, and creating memorable customer experiences.- Designers can make more money by becoming involved in the print production process, from sourcing printers to helping with proofing and creating a seamless customer experience.- Inspiration for print design can be found all around, from everyday objects to unique packaging and print materials.- The Print Design Academy offers courses and resources for designers to master print and packaging design, with a focus on teaching the terminology, paper selection, file setup, working with printers, proofing, and how to make more money in the design business.**Quotes:**- "There's something unique about holding a physical print piece. It's way more satisfying than an Instagram post." - Dave Hopkins- "Print and packaging design is all about creating memorable customer experiences, even in the world of e-commerce." - Dave HopkinsAbout The Guest(s):
Dave Hopkins is the founder of Print Design Academy, where he teaches graphic designers to become experts in print and packaging design. He is also the host of the Quickie Podcast and the Color Bar Challenge. With a background in acting and a passion for print, Dave brings a unique perspective to the world of design.
Summary:
Dave Hopkins, founder of Print Design Academy, joins host Evelio Mattos on the Packaging Unbox podcast to discuss the importance of setting up files for print, the six steps of print production, and how designers can make more money in their careers by incorporating print and packaging design. Dave also shares insights from the recent Color Bar Challenge and highlights the growing trends in the print industry.
Key Takeaways:
Print and packaging design is not dying but evolving, with a focus on unique materials, specialty finishing, and creating memorable customer experiences. Designers can make more money by becoming involved in the print production process, from sourcing printers to helping with proofing and creating a seamless customer experience. Inspiration for print design can be found all around, from everyday objects to unique packaging and print materials. The Print Design Academy offers courses and resources for designers to master print and packaging design, with a focus on teaching the terminology, paper selection, file setup, working with printers, proofing, and how to make more money in the design business.Quotes:
"There's something unique about holding a physical print piece. It's way more satisfying than an Instagram post." - Dave Hopkins "Print and packaging design is all about creating memorable customer experiences, even in the world of e-commerce." - Dave Hopkins--- Send in a voice message: https://podcasters.spotify.com/pod/show/packagingunboxd/message -
TLDR: We talk about Cow farts, packaging design, inheriting designs that need to be updated, and balancing category norms with the need to stand out.
If you're interested in learning how professionals handle packaging redesigns this is the episode for you.
About The Guest(s): Jill is the Executive Creative Director at Neutral, the first carbon neutral food company in the US. With a background in graphic design and a passion for the natural food industry, Jill brings her expertise to create impactful and sustainable packaging designs.
Summary: Jill, the Executive Creative Director at Neutral, joins the podcast to discuss the company's mission to become the first carbon neutral food company in the US. She shares her background in the natural food industry and her experience launching her own product before joining Neutral.
Jill explains the concept of carbon neutrality and how Neutral works with farmers to reduce carbon emissions in the dairy industry. She also discusses the challenges of designing packaging that stands out on the shelf while still adhering to industry norms and regulations. The conversation concludes with a reveal of Neutral's new packaging design and the reasoning behind the changes.
Support our Sponsors:
Need packaging without middlemen? Go straight to the factory with factory-direct packaging from https://www.IDPdirect.com
Time to start collecting your own data and managing your own specifications? Check out https://www.specright.com
Key Takeaways:
Neutral is the first carbon neutral food company in the US, focusing on reducing carbon emissions in the dairy industry.
Carbon neutrality means there are no net new emissions from the production of a product.
Neutral works with farmers to implement emissions-reducing projects, such as feed supplements and forage management. The new packaging design for Neutral's milk products aims to address confusion, improve legibility, and highlight key product attributes.
Balancing industry norms and standing out on the shelf is a delicate process that requires understanding consumer decision-making.
Quotes:
"Carbon neutral means that there are no net new emissions from the production of the product." - Jill
"We knew we had to bring in some cues that would help us blend in." - Jill
"It doesn't need to be a bummer over your breakfast cereal. We just wanted it to be something that would maybe cheer you up." - Jill
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If you haven't heard about Antidumping and countervailing duties for paper bags in the USA, you're in for a shock. There are proposed tariffs of up to 324% meaning this is on top of already existing 25% tariffs on imports from China, and on top of the costs of your bags.Learn more about these upcoming antidumping duties here : https://www.trade.gov/commerce-initiates-ad-cvd-investigations-certain-paper-shopping-bags-cambodia-china-colombia-india#:~:text=On%20June%2021%2C%202023%20%2C%20the,Republic%20of%20Turkey%20(Turkey)%2CSupport our sponsors:Factory direct packaging? IDP DirectNeed to manage your packaging specifications? SpecrightNeed to turn your content into clips? Clips Ninja
The impact of anti-dumping and countervailing duties on paper bags imported into the US. Evelio explains that certain countries may be providing subsidies for paper bags, making it difficult for US brands to compete. The investigation aims to determine the subsidy rates for different countries and factories. The host emphasizes the importance of understanding these duties and their potential impact on businesses and consumers.
Key Takeaways:
Anti-dumping and countervailing duties are being imposed on paper bags imported into the US. Countries like Cambodia, China, Colombia, India, Malaysia, Portugal, Taiwan, Turkey, and Vietnam may face tariffs on paper bags. The preliminary determination has been made, and the final determination will be issued in March 2024. Brands need to be aware of the potential increase in costs and the need to pass them on to consumers. Importers may be fined for paper bags already shipped and received.--- Send in a voice message: https://podcasters.spotify.com/pod/show/packagingunboxd/message - Laat meer zien
