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Specright has some amazing things happening! Please check them out below and help support the podcast!
* Specright Unpacked Webinar
* Gartner Report
* Packaging Pros eBook
* Home Page
* Book a demo with Specright
Meyers has some incredible sustainable packaging options!
* Get the 2023 Sustainability Report
* Meyers Sustainable Packaging Guide eBook
Get the dopest Packaging shirts at www.packagingfashion.com
Book a demo with Trayak (LCA’s on demand!)
SmartSolve has water soluble label and paper materials. Learn more!
The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!
About the Guest(s):
Alex Abbott serves as the Chief Revenue Officer (CRO) at Smartsolve, a pioneering company specializing in water-soluble packaging solutions. His role encompasses not just steering sales strategies but also shaping organizational growth by aligning all departments under the umbrella of revenue generation. With a career rooted in the packaging industry, Alex has extensive experience on the rigid plastic side, contributing to his comprehensive understanding of the sector's dynamics.
Episode Summary:
In this dynamic episode of "Packaging Today," hosts Evelio Mattos, Adam Peek, Cory Connors, and guest Alex Abbott engage in an enlightening dialogue about innovative strides in packaging. Entertaining and informative, the discussion orbits around the potential of eco-friendly alternatives like water-soluble wrappers and addresses common concerns about packaging disposal.
As the packaging industry scouts for more sustainable solutions amidst growing environmental concerns, the conversation delves into Smartsolve's groundbreaking water-soluble paper. Abbott walks through the product's durability against factors like heat and humidity, its fascinating disappearance upon contact with water, and the implications for waste management. The hosts explore the material's various applications, from tampon wrappers to potential uses in food and healthcare packaging.
Key Takeaways:
Smartsolve's water-soluble paper is an FSC certified wood-based material that is drain safe and designed to minimize waste.
The material is resistant to varying temperatures and minor humidity, yet dissolves efficiently when intentionally subjected to water.
Smartsolve's offerings aim to position water-soluble materials as a less-studied and underutilized niche in the packaging industry.
The product presents potential game-changing applications in single-use packaging and could propose solutions for the returnable and reusable segment.
The discussants grapple with the broader implications of vast use of water-soluble materials in terms of circularity and potential plumbing impacts.
Notable Quotes:
"The idea of the title is VP of sales has been around for a long time, which essentially means player coach for all selling activities. And the differentiation with CRO is that, plus you are empowered and encouraged to build the entire organization…" – Alex Abbott on his role at Smartsolve.
"Our material, being water soluble, is a wood based material, FSC certified, and it's drain safe. That's the mind bender…" – Alex Abbott on Smartsolve's dissolvable product.
"We have a lot of market interest in our developing. Now, we also know all the household cleaning and laundry segments are a great fit, too, because their life cycle is around and with water." – Alex Abbott on the potential market for Smartsolve's paper-based material.
"You will never hear me speak against recycling. It's a great part of the equation. What I do say is our industry as a whole needs more and additional solutions than recycling…" – Alex Abbott on sustainability in the packaging industry.
"It goes down the drain and ends up becoming bacteria food for wherever it goes. And that's the circular aspect of it, given that it's a wood based item." – Alex Abbott on circularity in context of Smartsolve's materials.
Resources:
Smartsolve – company website
DAYE brand tampons – user example mentioned that employs Smartsolve's water-soluble wrapper.
Delve into the full episode for an in-depth view at how Smartsolve is disrupting the industry and exciting prospects for the future of packaging. Stay tuned for more episodes that continue to unwrap the layers of innovation and sustainability in the packaging sector.
This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe -
Specright has some amazing things happening! Please check them out below and help support the podcast!
* Specright Unpacked Webinar
* Gartner Report
* Packaging Pros eBook
* Home Page
* Book a demo with Specright
Meyers is one of the most sustainable packaging companies in the world!
* Get the 2023 Sustainability Report
* Meyers Sustainable Packaging Guide eBook
Get the dopest Packaging shirts at www.packagingfashion.com
Book a demo with Trayak (LCA’s on demand!)
SmartSolve has water soluble label and paper materials. Learn more!
The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!
About the Guest(s):
In this episode of "Packaging Today", we are joined by Evelio Mattos and Adam Peek, recognized voices within the packaging industry. Evelio Mattos is noted for his expertise in packaging sustainability and is a prominent figure and spokesperson in the field. Hosting his show "Packaging Unboxed", he brings a wealth of knowledge to discussions around packaging trends and innovations. Adam Peek, the face behind packagingfashion.com, is similarly well-acclaimed as the "pastor of packaging", guiding people through the complex world of packaging with a focus on the intersection between packaging and faith, also touching on various contemporary issues within the industry.
Episode Summary:
In this informative and engaging episode of "Packaging Today," hosts Evelio Mattos and Adam Peek delve into the nuanced world of sustainable packaging. Their conversation tackles the prevalent myths and truths about sustainability in the packaging industry, the reality of 'greenwashing', and extended producer responsibility (EPR), offering valuable insights for professionals and enthusiasts alike. They explore the challenges and obligations brands face in selecting sustainable packaging options amidst a landscape fraught with regulatory pressures and consumer expectations.
Adam and Emilio take the audience on a deep dive into the complexities surrounding sustainable packaging options for water and shoes, presenting a balanced exploration of consumer expectations versus sustainability goals. They examine the widespread assumptions about materials such as aluminum and the role of certifications like FSC in environmental claims, illuminating a path forward for brands that prioritize environmental responsibility while navigating market demands and potential legal pitfalls.
Key Takeaways:
* Sustainable packaging decisions should be tailored to brand-specific needs rather than one-size-fits-all material comparisons.
* Brands are responsible for verifying and substantiating their own sustainability claims to avoid greenwashing accusations.
* Consumer ease of access to products can significantly influence purchasing decisions, potentially even more than sustainable packaging.
* Carbon offsets should be part of a broader strategy for reducing a brand's carbon footprint, not the sole approach.
* Aluminum cans are not literally "infinitely recyclable" due to the presence of plastic liners; cautious messaging is warranted to avoid misleading consumers.
Notable Quotes:
* "I start with the most, maybe not overlooked, but the least sexy part of sustainability, which is like, how is it going to protect the product and what is it you're trying to accomplish?" - Evelio Mattos
* "If you want less of something, tax it. If you want more of something, subsidize it." - Adam Peek, quoting Ronald Reagan to explain EPR.
* "Anytime you start shipping water and you start packaging it into smaller things that are, you know, sort of single use, you're probably already taking a step away from the most sustainable source of water, which is just, I don't know, the well." - Evelio Mattos on the dilemma of sustainably packaging water.
* "Just wear your shoes like a regular person." - Evelio Mattos, commenting on consumer expectations regarding shoe packaging.
* "Carbon accounting is a mess that I don't really understand. But I applaud companies…It's our path towards 100% carbon neutral manufacturing." - Evelio Mattos sharing his views on the challenges of carbon offsets.
Resources:
* Packaging Today YouTube Channel (if applicable)
* Adam Peek's Website: packagingfashion.com
* Evelio Mattos's Show: Packaging Unboxed (if applicable)
* FSEA foil and Specialty Embellishment association conference mention for Emilio's speaking engagement (exact URL not provided in the transcript)
Subsequently, I encourage you to listen to the full episode for a richer understanding of sustainable packaging intricacies and revelations. Stay tuned to "Packaging Today" for more enlightening conversations geared toward unlocking the potential of the packaging industry.
This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe -
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Meyers Sustainable Packaging Guide eBook
About the Guest(s):
Adam Peek and Evelio Mattos are the featured guests on this episode of the podcast. Notable for their insightful contributions within the packaging industry, both bring a practical and sometimes humorous perspective to the topic at hand. Adam Peek, commonly referred to as the "Packaging Pastor," is known for his expertise in the field, as well as his past experience as a pastor. Evelio Mattos, a distinguished designer and industry expert, adds depth with his seasoned background in creative packaging solutions.
Episode Summary:
In this candid episode, hosts Adam Peek and Evelio Mattos tackle the quirky world of April Fool's packaging. The conversation unfolds with organic banter, touching on everything from the surprising use of a porn star in a marketing campaign to personal anecdotes from the packaging industry. The dialogue effortlessly blends light-hearted humor with serious industry insight, sparking curiosity and interest in an often-overlooked marketing niche.
Adam and Evelio address the tension between packaging innovation and consumer reaction, particularly when brands push the envelope with April Fool's products. They debate the possible impact and risks associated with these pranks, from potential offense to legal complications. Plus, they explore the possible benefits, such as increased brand awareness—even delving into the odd phenomenon of actual bizarre products like Dwayne "The Rock" Johnson's shampoo line.
Key Takeaways:
* April Fool's packaging can be a hit-or-miss for brands, balancing between attention-grabbing and potentially alienating stakeholders.
* There's a trend of digital rendering over actual product creation to deliver the April Fool's punchline.
* Brand reputation and consumer trust are crucial, and April Fool's jokes should be thoughtfully considered to avoid backlash, especially in culturally sensitive areas.
* Marketing stunts need to walk a fine line to be both believable and humorous without causing confusion or offense.
* The episode underscores the importance of aligning marketing humor with brand ethos and audience expectations.
Notable Quotes:
* "You got to tell people when they're being recorded. Everybody, happy April 1 to the world."
* "The point of this isn't like, 'oh, that's really funny, I'm gonna go buy Tic Tacs'. But it's about, like, putting the brand, like, brand awareness."
* "People will definitely, when they have to make a choice for like, what am I going to buy? If somebody has personally offended me, I'm not going to support their brand."
* "I don't know, like, what lands with kids these days. Like, maybe we are the 'get off my lawn' old people."
* "They all teamed up in the group chat. They all became friends on MySpace and they were like, let's not comment at all because Corey's not there."
Resources:
No explicit resources or references were provided in this transcript that warrant listing in this section.
Tune in for the full dialogue to experience the off-the-cuff chemistry between Adam and Evelio, and for a unique spin on April Fool's packaging. You won't want to miss their in-depth discussions on future episodes – there's always something more to unwrap in the fascinating world of packaging.
This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe -
Find Chris on LinkedIn
WestRock Sustainability
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About the Guest(s):
Chris Davidson is the Vice President of Sustainability at WestRock, one of the world's leading packaging companies. With a career deeply rooted in the forest products and packaging industry, Davidson has climbed the ranks from a forester managing land resources to spearheading sustainability directives at a global level. In his current role, he expands on WestRock's commitments to sustainability, with a significant focus on innovating alternatives to plastic packaging and reducing the company's carbon footprint.
Episode Summary:
Welcome to an engaging episode of the People of Packaging podcast featuring the knowledgeable Chris Davidson, VP of Sustainability at Westrock. Your host, Adam Peek, navigates a riveting discussion around the evolution of paper-based packaging solutions and the industry's push towards eco-friendly alternatives. Davidson and Peek touch upon the company's innovative strides in replacing single-use plastics and their recent achievements in carbon emission reductions.
In the course of the podcast, Davidson elaborates on WestRock's sustainability pillars centered on serving communities, prioritizing the planet, and creating innovative solutions for customers. Highlights of WestRock's portfolio, such as CanCollar®, a paperboard solution replacing plastic rings, and EverGrow™, a sustainable alternative for produce containers, reinforce the company's dedication to green initiatives. The conversation underscores the adaptability of the packaging industry during the pandemic, demonstrating heightened consumer awareness and corporate responsibility towards sustainable practices.
Key Takeaways:
* Chris Davidson discusses the shift in operations and focus on sustainability for WestRock during the COVID-19 pandemic, highlighting an increase in e-commerce and paper packaging demand.
* WestRock's innovation in sustainable packaging includes CanCollar®, an eco-friendly substitute for plastic can rings, and EverGrow™ for produce, strengthening the company's eco-conscious portfolio.
* Consumer familiarity with recycling paper products helps drive the adoption of paper-based packaging solutions, showcasing the practical and environmental benefits.
* Davidson emphasizes WestRock's ongoing commitment to decarbonization, including the partnership with Éngie through virtual power purchase agreements to reduce scope 2 emissions.
* The podcast reveals the potential for further innovations with WestRock's adaptable packaging machinery and automation solutions that enhance operational efficiency.
Notable Quotes:
* "The way you described it, you know, it's true. You know, paper cannot do everything. Plastic has its place and is much better than paper in some situations."
* "…and then others who are just like, well, I don't really understand this whole recycling. Probably I should just throw it away. But as you said, if it's a can, if it's paper, most people go, yeah, this is going to be recycled. I'll put it in."
* "We're happy to work with folks. We've done many, I guess you could call them sort of Kaizen kind of events where we've brought in folks and we've talked about an issue, a problem that they're having, and we're able to help them…"
Resources:
Tune in to the full episode to hear the comprehensive discussion on the strides being made in the packaging industry towards sustainability, and stay up to date with the People of Packaging podcast for more insightful conversations.
This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe -
Follow Brandi on LinkedIn
Check out her website!
Get the dopest Packaging shirts at www.packagingfashion.com
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SmartSolve has water soluble label and paper materials. Learn more!
The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!
Meyers Sustainable Packaging Guide eBook
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About the Guest(s):
Brandi Parker is the founder and consultant at Parker Brands, an expert in bridging the gap between design and manufacturing with a focus on sustainability within the packaging industry. Brandi's journey began in the '90s when her passion for the environment led her to establish the first environmental club in her high school. With an art degree focused on traditional printmaking, Brandi's expertise aligned well with commercial printmaking processes, propelling her career into packaging design. At Pearl Fisher, she worked her way from a technical production role to the front of the room, handling broader sustainability issues. Brandi has been active with the Die Line awards and serves as a speaker and consultant on sustainable packaging solutions, engaging a variety of clients ranging from agencies to NGOs.
Episode Summary:
In this insightful episode of the podcast, host Adam Peek engages in a rich conversation with Brandi Parker, highlighting her unique career trajectory in the sustainable packaging sphere. Brandi shares her experiences and the values that shape her approach to sustainability, design, and manufacturing.
This episode offers a deep dive into Brandi's personal story and her professional evolution in sustainability within the packaging world. She narrates her path from starting an environmental club in high school to her latest feats as the founder and consultant at Parker Brands. Moreover, the discussion touches on topics such as leveraging fear and passion for career growth, marketing in the sustainability space, and the importance of clear consumer communication within packaging.
Key Takeaways:
* Brandi Parker's journey showcases an evolution from her early passion for sustainability to founding Parker Brands with an aim to bridge design and manufacturing.
* The conversation underscores the complexities of green claims and the responsibility of avoiding greenwashing in the packaging industry.
* Highlighted is the critical role of technical expertise in translating sustainability initiatives into consumer-friendly language.
* Parker Brands offers services ranging from sourcing innovative materials and optimizing supply chains to strategizing material and sustainability plans for companies.
* Brandi's background allows her to consult various stakeholders in the packaging value chain including CPG brands, agencies, suppliers, and NGOs.
Notable Quotes:
* "Sustainability has been kind of the vehicle for me to go out and do that. You know, talking to people, people do respond well when I talk, which is amazing."
* "I'm just following the path. I'm just going where it seems interesting."
* "The core of the can, the aluminum, you're not losing that mass. But the actual material itself, aluminum, is able to be recycled."
* "It's, it's got its ups and downs. There are times where I'm like, why am I doing this? But it's forced me to try things I've never tried before."
* "It has rearranged my whole life for the better in terms of my priorities."
Resources:
* Brandi Parker's LinkedIn: LinkedIn (The direct URL is not mentioned in the transcript.)
* Brandi Parker's Company, Parker Brands: Parker Brands eco (URL inferred from context; exact URL is not stated in the transcript.)
As we conclude these show notes, we encourage listeners to tune in to the full episode for a deeper appreciation of the conversation between Adam Peek and Brandi Parker. Get equipped with real-world insights into sustainable packaging and discover what's behind a thriving career at the intersection of design, manufacturing, and environmental stewardship. Be sure not to miss more enlightening content from this podcast series.
This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe -
Check out SGP online and support companies who have committed to running a sustainable printing company!
Get the dopest Packaging shirts at www.packagingfashion.com
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SmartSolve has water soluble label and paper materials. Learn more!
The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!
Meyers Sustainable Packaging Guide eBook
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About the Guest(s):
Michael Dillon serves as the Chief Revenue Officer at Meyers, a third-generation family printing business known for its commitment to sustainability. With a professional background straddling sustainability and technology, Michael brings unique insight into the intersection of these fields within the packaging and printing industries. His expertise extends to his role on the board of directors for the Sustainable Green Printing Partnership (SGP) and as a columnist for Ink's publication, where he shares his knowledge on environmental sustainability and packaging best practices.
Episode Summary:
In this insightful episode of the People of Packaging podcast, host Adam Peek engages with sustainability advocate and printing industry leader Michael Dillon to discuss the benefits and importance of the Sustainable Green Printing Partnership (SGP). The conversation also delves into Michael's personal journey towards sustainability and the impact of sustainable practices on the business landscape.
Setting the stage for a detailed discussion, Michael outlines how SGP enables companies like Meyers to centralize sustainability data, ensuring up-to-date and actionable information that drives both business and environmental goals. The episode illuminates the rigorous process and benefits of attaining SGP certification, highlighting the operational efficiencies and accountability it brings to printing companies.
Key Takeaways:
* SGP ensures printing companies like Myers engage in sustainable practices by offering a demanding audit process.
* Certified companies gain operational efficiencies and can avoid unintentional greenwashing through granular data insights.
* SGP membership allows retailers and CPG companies to discover and collaborate with responsibly audited printers.
* Michael shares a personal anecdote linking his interest in motorsports and technology to a strong commitment to environmental sustainability.
* SGP serves as a nexus between narrower focus groups like FSC, SFI, and broader ones like ISO standards.
Notable Quotes:
* "Sustainable packaging is a really big deal for the world."
* "Even a well-intentioned company is capable of accidentally greenwashing."
* "SGP members tend to reduce a variety of types of waste, certainly including hazardous waste, also including air pollutants."
* "Having access to this data and working on the best practices that SGP promotes… there's real hard cost savings."
Resources:
* Michael Dillon’s LinkedIn: Michael Dillon on LinkedIn
* Sustainable Green Printing Partnership (SGP): SGP website
* Contact Michael Dillon via email: [email protected]
Listen to the full conversation with Michael Dillon to gain a deeper understanding of the vital role that SGP plays in the pursuit of sustainability within the printing industry. Stay tuned for more episodes that shed light on the people driving innovation and responsibility in packaging today.
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If you wanted to watch the episode, you can check it out here!
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SmartSolve has water soluble label and paper materials. Learn more!
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Meyers Sustainable Packaging Guide eBook
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About the Guest(s):
The conversation included hosts Adam Peek, Evelio Mattos, and Cory Connors, who are established figures in the packaging industry. Adam Peek is notably associated with Myers Printing and often provides insights on sustainable packaging solutions. Evelio Mattos is known for his expertise in packaging design and hosts the podcast 'Packaging Unboxed'. Cory Connors, recognized for his sustainability-focused podcast, brings valuable knowledge on corrugated packaging and industry trends.
Episode Summary:
In this insightful episode, hosts Adam Peek, Evelio Mattos, and Cory Connors delve into the complexities and challenges involved in the packaging industry, particularly in purchasing and buying decisions. The conversation orbits around the difficulty of quickly obtaining accurate pricing for packaging products and the potential solutions technology may offer.
The dialogue unveils the numerous variables that packaging buyers grapple with and how the industry's slow response in providing pricing affects efficiency. Moreover, the hosts explore how expectations from consumer experiences influence B2B transactions, reinforcing the need for swift and accurate pricing mechanisms. The discussion also sheds light on industry innovations and the personal interactions with notable figures in packaging design and celebrity packaging experiences.
Key Takeaways:
Getting packaging pricing is often a slow and cumbersome process filled with many variables, leading to buyer frustration.
Artificial intelligence and data could potentially streamline the quoting process and improve the efficiency of pricing estimation for packaging.
A rough estimate, akin to a 'Kelly Blue Book' for packaging, would be highly beneficial for buyers and could be achieved with current technology.
The importance of setting accurate expectations with clients, including timeline and potential cost variations, was emphasized.
The episode indicates an interest in future discussions about the impact of legislation like the California Senate Bill 54 on packaging.
Notable Quotes:
"I would like to know [pricing] right now." - Adam Peek on the urgency of obtaining packaging pricing information.
"Unless you're going to change how something is purchased, the price you're currently paying is probably pretty good." - Adam Peek on the relativity of pricing adjustments.
"The pushback will come unless our industry is willing to innovate and adjust to new consumer buying habits." - Adam Peek on the need for industry evolution.
"A lot of the time, I'm explaining to customers the variances… and why these are more expensive or less expensive." - Cory Connors on educating buyers.
"There's a lot of really cool products out there and a lot of really cool engineering that people are doing." - Evelio Mattos on industry innovations.
Resources:
Myers Printing Website: Unfortunately, the specific URL was not provided in the transcript.
Evelio Mattos' Podcast: 'Packaging Unboxed'
Cory Connors' Podcast: 'Sustainable Packaging with Cory Connors'
Artist mentioned for potential packaging discussion: Beyoncé
Please listen to the full episode for a deeper dive into the ever-evolving world of packaging and stay tuned for more episodes filled with expert insights and innovative ideas shaping the industry.
This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe -
Huge thanks to our sponsors:
Get the dopest Packaging shirts at www.packagingfashion.com
Book a demo with Specright
Book a demo with Trayak (LCA’s on demand!)
SmartSolve has water soluble label and paper materials. Learn more!
The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!
Meyers Sustainable Packaging Guide eBook
Labl - NEWEST sponsor and much more to come! eCommerce companies NEED to see what they’re doing.
Packaging Today Show LIVE! - A 700-word Newsletter Article Summary from Gemini
In this newsletter, we bring you a summary of a lively episode of the Packaging Today Show, hosted by the industry veterans Adam and Cory. The show tackles various topics related to the packaging industry, with a focus on problem-solving and industry trends.
The episode opens with a lighthearted conversation about Daylight Saving Time. Cory expresses his dislike for the biannual time change, while Adam takes a humorous approach, proposing a fictitious political candidate who would eliminate Daylight Saving Time as a key part of their platform.
Following the introductory banter, the hosts delve into answering questions submitted by viewers. A question concerning the intricacies of compostable packaging piques their interest. Adam and Cory acknowledge the growing interest in sustainable packaging solutions but shed light on the complexities surrounding compostable materials. They explain that the lack of universally approved compostable materials and the incompatibility of these materials with existing industrial composting infrastructure pose significant challenges.
The conversation then shifts to Pistachio, a company facing issues with breakage of their glass jar packaging during shipping. Recognizing this as a common concern for businesses of all sizes, Adam and Cory invite representatives from Pistachio, Fran and Nico, to join the show for an interview.
During the interview, Fran and Nico elaborate on the challenges they are facing with their glass jar packaging. They explain that the breakages occur frequently during shipping, resulting in product loss and customer dissatisfaction. Adam and Cory empathize with their situation and offer their expertise to brainstorm solutions.
One solution they propose is to explore using stock packaging materials that have been rigorously tested and proven to withstand the rigors of shipping. They recommend conducting thorough testing with different packaging materials and configurations to identify the optimal solution for Pistachio's specific needs.
The discussion then delves into the importance of conducting thorough testing throughout the packaging design and development process. Adam and Cory emphasize that investing in upfront testing can significantly reduce product damage during shipping, ultimately saving businesses money and ensuring customer satisfaction.
Following the interview with Fran and Nico, the show takes an unexpected turn towards the lighter side. The hosts entertain the idea of creating a rap song to promote the packaging industry. Cory, in a moment of playful enthusiasm, attempts to rap about packaging, albeit with somewhat questionable lyrical prowess. Adam finds humor in Cory's rapping attempt and proposes that they create a full-fledged rap album dedicated to the world of packaging.
While the rap album idea remains a humorous proposition, the episode concludes with valuable insights for businesses struggling with packaging challenges. The importance of staying informed about sustainable packaging options, coupled with the necessity of rigorous testing to ensure optimal packaging performance, were key takeaways from the show.
We hope this summary provides you with a glimpse into the informative and entertaining world of the Packaging Today Show. Stay tuned for future summaries where we will delve deeper into various packaging-related topics and industry trends.
This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe -
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Show notes from Deciphr.ai:
About the Guest(s):
Justin Vermesch is a talented and versatile graphic designer with a passion for packaging and marketing. He holds the position of Creative Manager at Skull Shaver, an innovative company specializing in shaving products for bald individuals and those seeking precision shaving tools. At Skull Shaver, Justin oversees influencer management, social media strategies, and packaging design. With a hands-on approach to creation, Justin adds a personal touch and creative flair, contributing to Skull Shaver's impactful presence in the market.
Episode Summary:
In this engaging episode of the People of Packaging podcast, host Adam Peek engages with Justin Vermesch, the creative mind behind Skull Shaver's distinctive packaging and marketing efforts. Peek sheds light on how Skull Shaver's products have revolutionized his personal grooming routine and delves into Vermesch's journey from pursuing graphic design to becoming an integral part of Skull Shaver's rapid growth.
Justin shares insights on how embracing the ground floor at a burgeoning company can offer a wealth of opportunities for creativity and development. He showcases the significance of packaging in setting a product apart in the competitive retail space, highlighting the use of visual elements such as foil stamping to capture consumer attention. The pair discuss the power of omnichannel marketing and the uniqueness of Skull Shaver's approach to branding across various platforms.
Key Takeaways:
Justin Vermesch's transition from working at a car dealership to becoming Skull Shaver's Creative Manager demonstrates the potential for growth within small business environments.
Skull Shaver emphasizes inclusive and collaborative product development and packaging design, drawing insight from cross-functional teams.
The company's packaging strategy includes visual elements like foil stamping to create an eye-catching presence on retail shelves.
Skull Shaver maintains brand integrity across different channels and continually innovates with product offerings and packaging adaptations.
Influencer marketing is leveraged to authentically showcase the product's use and effectiveness, tapping into diverse communities and lifestyles.
Notable Quotes:
"I really saw packaging might be my thing, right? So I was like, okay, let me get my foot in the door at a smaller company… and Skull Shaver was the one."
"We literally love that. I think we did that today, to be honest. Also, just thoughts on news, even if it's just slogans, that kind of stuff."
"We have the new innovation every year, right. We try to create something almost every year that could blow the market away."
Resources:
Skull Shaver website: skullshaver.com
Social Media: Instagram (@skullshaver), TikTok, and YouTube under the Skull Shaver brand name.
Justin mentioned Francisco, who is from the Breaking Bad series or Better Call Saul, and posts content on Skull Shaver's TikTok.
Join us for the full episode to discover how a collaborative, inventive spirit can lead to extraordinary success in the world of packaging and consumer goods. Stay tuned for more insightful discussions and innovative ideas with upcoming guests on the People of Packaging podcast.
This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe -
Huge thanks to our sponsors:
Get the dopest Packaging shirts at www.packagingfashion.com
Book a demo with Specright
Book a demo with Trayak (LCA’s on demand!)
SmartSolve has water soluble label and paper materials. Learn more!
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Meyers Sustainable Packaging Guide eBook
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Here’s a little clip to tease the show…
Sustainable Packaging Podcast w/ Cory Connors
Packaging Unbox’d with Evelio Mattos
Beyond the Shelf with Laura Foti
Specright and Packaging Info
Buy Packaging Peeks Kids book
Show notes provided by Deciphr.ai:
Episode Summary:
In the latest installment of "Packaging Today," Evelio Mattos, alongside co-hosts Cory Connor and Adam Peek, embark on a lively discussion covering an array of packaging-related topics central to the industry. Tune in for an engaging blend of professional insights and light-hearted banter as the trio tackle important updates and concerns within the field of packaging.
The episode kicks off with an adventure as host Adam Peek reports live from the TLMI conference in Sea Island, Georgia, offering his insights shortly after delivering a speech. Throughout the conversation, the team delves into pressing industry concerns such as PFAS (forever chemicals) controversy, emerging regulations in cannabis packaging, and the pervasive issue of greenwashing. With a focus on staying abreast of regulation changes and leveraging digital printing for agility, the hosts share a wealth of knowledge bound to resonate with packaging enthusiasts.
Notable Quotes:
"It's like, why would we not be able to say we meaning label printers, but also just in general…we speak about generalities all the time when it comes to stuff like caffeine, alcohol, tobacco." - Adam Peek discussing marijuana packaging regulations.
"You can't know everything, right? And so I would treat sustainability claims the same way I would treat foreign languages…" - Adam Peek on the complexities of greenwashing and labeling claims.
"…at the end of the day, your brand is the one who will get sued. You have to go to court because you sign off on a proof that says that this is okay to put on your product." - Adam Peek explaining the weight of responsibility on brands regarding packaging claims.
"Consumers don't even understand recycling symbols or what FSC certifications is like…all these certifications that we add on packaging, it just adds to the confusion." - Evelio Mattos on the challenges of consumer education in sustainability.
Key Takeaways:
PFAS chemicals are a hot topic, with complex implications for environmental and consumer health, as well as potential legal challenges for packaging companies.
Regulatory changes in Missouri regarding cannabis packaging highlight the variability of state laws and the importance of low-run, digitally printed packaging.
Greenwashing remains a significant issue in the industry, prompting a discussion on how brands can better rely on FTC green guides and professional consultants to avoid legal pitfalls.
The diverse range of sustainability certifications like SFI, FSC, and others can lead to consumer confusion, stressing the need for clear communication.
Audience engagement and contribution are encouraged through live questions and insights shared in the comments, with a teaser from Cory Connor about an upcoming panel speech at SustPack in Chicago.
For those keen on exploring the newest insights and developments within the packaging industry, "Packaging Today" offers a must-listen episode that promises to enlighten and entertain. Be sure to give this episode a full listen and stay tuned for more compelling content from this engaging series.
This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe -
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Book a demo with Specright
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Meyers Sustainable Packaging Guide eBook
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Sustainable Packaging Podcast w/ Cory Connors
Packaging Unbox’d with Evelio Mattos
Beyond the Shelf with Laura Foti
Specright and Packaging Info
Buy Packaging Peeks Kids book
Show notes provided by Deciphr.ai:
About the Guest(s):
This episode features an engaging discussion among packaging industry experts, including Evelio Mattos, Adam Peek, and Cory Connors. Evelio Mattos is known for his dedication to crafting sustainable packaging solutions and hosts the podcast "Packaging Unboxed." Adam Peek brings his insights as the Senior Vice President at Myers Printing and host of "People of Packaging" podcast. Cory Connors is the voice behind the "Sustainable Packaging Podcast" and is a social media influencer with a focus on corrugated materials.
Episode Summary:
In this insightful conversation, packaging experts Evelio Mattos, Adam Peek, and Cory Connors dive into the world of packaging with a focus on its future. They examine the growing trend of regulations like EPR and UK Plastics Tax, discussing their implications for both the industry and consumers. Listen to learn about the challenges and opportunities these regulations present, as well as the evolving landscape of sustainable packaging.
The trio kicks off the conversation by touching on their personal experiences with youth sports and coaching. They then shift gears to tackle the pressing issue of Extended Producer Responsibility (EPR) and its growing implementation in various states. They also discuss the pros and cons of compostable packaging, examining its role in a sustainable future and the complexities surrounding its adoption. Throughout the discussion, the experts share their diverse perspectives, providing an in-depth look at the critical sustainability issues facing the packaging industry today.
Key Takeaways:
EPR regulations are expanding, with implications for the packaging industry that include potential cost increases for consumers.
The effectiveness of compostable packaging is debated, with challenges highlighted such as consumer education and facility infrastructure.
The hazards of incorrect disposal methods for compostable and recyclable materials are discussed.
The future of sustainable packaging is seen as a multifaceted approach, not reliant on a single solution.
There is a notable comparison between the rise of sustainable packaging and the adoption of LED lighting, highlighting consumer behavior dynamics.
Notable Quotes:
"We've had packaging waste for a while." - Adam Peek
"These problems [with compostable packaging] are going to exist with composting because the consumer is, number one, consuming and number two, is not educated, barely, on recycling." - Adam Peek
"It's not getting turned over, right?" - Cory Connors, on why compostable materials may not degrade as intended in landfills.
"The cost of EPR bills on these products… it's not a huge number because it's only just a couple of states, but if this thing continues to grow, it's a cost that's going to get passed on to clients." - Evelio Mattos
Resources:
Specrite: A cloud-based platform for specification data management mentioned early in the podcast.
Myers Printing: A sustainable printing company highlighted by Adam Peek.
Sustainable Packaging with Cory Connors: Podcast hosted by Cory Connors.
People of Packaging Podcast: Podcast hosted by Adam Peek.
Packaging Unboxed Podcast: Podcast hosted by Avelio Mattos.
Tune in to the full episode for a deeper dive into the complex intersection of compliance, sustainability, and packaging design. Stay tuned for more discussions that unpack the future of packaging and its role in shaping a more sustainable world.
This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe -
Huge thanks to our sponsors:
Get the dopest Packaging shirts at www.packagingfashion.com
Book a demo with Specright
Book a demo with Trayak (LCA’s on demand!)
SmartSolve has water soluble label and paper materials. Learn more!
The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!
Meyers Sustainable Packaging Guide eBook
Labl - NEWEST sponsor and much more to come! eCommerce companies NEED to see what they’re doing.
Sustainable Packaging Podcast w/ Cory Connors
Packaging Unbox’d with Evelio Mattos
Beyond the Shelf with Laura Foti
Specright and Packaging Info
Buy Packaging Peeks Kids book
Show notes provided by Deciphr.ai:
Here are the updated show notes with the requested changes:
About the Guest(s):
In this episode, there were no specific guests featured, but rather a conversation among Adam Peek, Evelio, and Cory. Adam Peek, bringing experience and knowledge from the packaging industry, is known for his work in packaging and label printing as well as being a host on the "People of Packaging" podcast. Evelio, an expert in upscale packaging and design, brings insights from the luxury packaging sector. Cory, with a background in sustainable packaging solutions, provides expertise on eco-friendly materials and design practices.
Episode Summary:
In this episode titled 'Unboxing Pathosans Packaging Insights,' our hosts Adam Peek, Evelio, and Cory embark on an engaging and educational journey into the intricacies of packaging design, usability, and sustainability. With a lively start discussing President's Day and the ingenuity of LED floors in sports arenas, they transition into a more relevant conversation for their audience: the future of LED technology in packaging, sustainability initiatives, and unboxing a real-life product, Pathosans.
The conversation takes a practical turn as the hosts unbox and review a product by Pathosans, analyzing the packaging's design, materials, and potential for sustainability. With a hands-on approach, they dissect the use of C-flute corrugated boxes, water-activated paper tape, and labeling strategies. The hosts discuss the potential pitfalls and practical enhancements that could be made such as opting for a B-flute for cost-effectiveness, direct printing on the box, and utilizing water-soluble labels for ease of reuse and recycling.
Key Takeaways:
LED technology innovations in sports arenas may have future applications in packaging, enabling dynamic and rapidly changeable presentation.
The Pathosans packaging review highlights the importance of design choices, such as the pros and cons of using C-flute corrugated boxes and water-activated paper tape.
Recommendations for improving packaging sustainability include direct printing on boxes to reduce label waste and considering water-soluble labels for easier glass bottle recycling.
The hosts suggest modifications to the packaging, including the use of B-flute for warehouse space efficiency and unlabeled bottles to streamline the customer experience.
The episode emphasizes continuous innovation and adapting to market feedback in the journey of product packaging development.
Notable Quotes:
"This is a really cool way to do it. Right. Because when you've got your product in here, the product sticks up. It feels a little bit more special versus having a tall front." - Evelio
"The roll end tuck front. But isn't it also an arial laugh? Rollin' on my end. Laughing my face off." - Evelio, discussing different box types with humor.
"You could go to a lighter weight material. I'm guessing the concentrate could handle that in terms of the barrier properties of like a PET." - Adam Peek, on alternative packaging materials.
Resources:
Mentioned Websites: PathosansDirect.com
References to Packaging Products and Solutions: Water activated paper tape, B-flute and C-flute corrugated boxes, water-soluble labels by Smart Solve.
Host Social Links: Adam Peek’s LinkedIn Profile & Podcast, Evelio's LinkedIn Profile, and Cory’s LinkedIn Profile.
Continue following the podcast for in-depth discussions on the evolving world of packaging, design innovations, and tips from industry experts. Be sure not to miss the valuable insights our hosts bring to each episode as they continue to explore the future of packaging.
The show notes are now updated with the requested changes. If you need any further adjustments, feel free to let me know!
This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe -
Follow Jody on LinkedIn
Buy some Sundays on Amazon
Huge thanks to our sponsors:
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Book a demo with Specright
Book a demo with Trayak (LCA’s on demand!)
SmartSolve has water soluble label and paper materials. Learn more!
The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!
Meyers Sustainable Packaging Guide eBook
Labl - NEWEST sponsor and much more to come! eCommerce companies NEED to see what they’re doing.
Sustainable Packaging Podcast w/ Cory Connors
Packaging Unbox’d with Evelio Mattos
Beyond the Shelf with Laura Foti
Specright and Packaging Info
Buy Packaging Peeks Kids book
Show notes provided by Deciphr.ai:
About the Guest(s):
Jody Polishchuk is an entrepreneurial force to be reckoned with, having a rich history of founding and developing businesses. Originally hailing from Toronto and making a home in Victoria, British Columbia, Polishchuk boasts a diverse professional background, from his time in the New York fine arts scene to his impactful ventures in the consumer packaged goods (CPG) sector. His key achievements include establishing the cold-pressed juice brand, The Juice Box, and a plant-based yogurt company called Yuga—both of which underscore his innovative approach and commitment to health-conscious enterprises. Currently, he stands at the helm of Sundays, a company that's pioneering a healthier makeover of the beloved Oreo cookie, channeling his expertise as a self-titled 'professional figure outer'.
Episode Summary:
In the latest installment of our insightful conversations, we are joined by Jody Polishchuk, a maverick entrepreneur with a keen eye for reinvention and the art of the start-up. Known for his transparent approach to the entrepreneurial journey, Polishchuk shares a candid look into the successes and lessons learned from his various ventures, culminating in his latest project, Sundays. This episode promises to delve deep into the realities of innovating within the CPG space, offering listeners a front-row seat to the strategic thinking of a seasoned founder.
Venturing beyond traditional business narratives, this episode takes a personal turn, revealing Polishchuk's decision to become an entrepreneur due to his lack of interest in conventional employment, embracing a path of self-sufficiency and discovery. The conversation flows through his remarkable transition from conceptualizing a business in college all the way to refining and selling a cold-pressed juice brand within an incredibly short span. Key SEO phrases like "entrepreneurial journey," "CPG innovation," and "plant-based foods" pepper the dialogue, demonstrating Polishchuk's deep-rooted connection to health and sustainability. A valuable exploration awaits as Polishchuk unravels the tapestry of his business acumen, rooted in genuine passion rather than the pursuit of profit alone.
Key Takeaways:
* Jody Polishchuk's early recognition of his entrepreneurial spirit and journey from exiting university to creating his own path in the CPG industry.
* The importance of timing and luck in business, demonstrated by the rapid success and acquisition of The Juice Box.
* Valuable insights into the pitfalls of chasing monetary gains in business, contrasting with the notion of building a company with genuine depth and passion.
* An in-depth look at how the concept of reinventing the Oreos led to the founding of Sundays.
* The significance of branding and packaging in creating an unforgettable product, as reflected in Sundays' nostalgic and artistic design.
Notable Quotes:
* "I'm an entrepreneur by default in that, like many entrepreneurs, I'm completely unemployable." — Jody Polishchuk
* "If you just start a business for the money… you have infected the business from its seed stage." — Jody Polishchuk
* "Most brands are forgettable. And forgettable brands are just really cost a lot more money to build." — Jody Polishchuk
* "Sundays is all of the most nostalgic, happiest moments of your childhood all happened on a Sunday afternoon." — Jody Polishchuk
Resources:
* Jody Polishchuk's LinkedIn: Jody Polishchuk
* Sundays Website: eatsundays.com
* Amazon for purchasing Sundays Cookies: Sundays on Amazon
Immerse yourself in the full saga of Jody Polishchuk's entrepreneurial evolution by tuning in to this engaging episode. Discover the full story behind Sundays and the dedication required to stand out in the CPG landscape. Stay connected for more episodes that promise to inspire and educate on the intricacies of creating and nurturing a brand from conception to market success.
This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe -
Follow Tony on LinkedIn
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Sustainable Packaging Podcast w/ Cory Connors
Packaging Unbox’d with Evelio Mattos
Beyond the Shelf with Laura Foti
Specright and Packaging Info
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Show notes provided by Deciphr.ai:
About the Guest(s):
Tony Perrotta is a seasoned expert with approximately 25 years of experience in the field of sustainability, growth, and innovation. Presently, he is part of PA Consulting where he assists consumer and manufacturing clients with growth strategy, sustainability, and regenerative economic projects. Tony is an advocate for solving environmental challenges and is leading the charge on dry molded fiber initiatives at PA Consulting. His work includes collaborating with globally recognized brands to replace single-use plastics with eco-friendly alternatives.
Episode Summary:
In this episode, we are honored to host Tony Perrotta from PA Consulting, a professional steeped in the world of sustainability and innovation. The conversation with Tony delves into the pivotal shift from sustainability to regenerative economics, the cutting-edge practices to eliminate waste, and the quest for creating a world where products and packaging leave a positive impact on the environment.
Tony provides a gripping overview of PA Consulting's ethos on bringing ingenuity to life, their historical ventures into innovative solutions, and their current strategic partnerships aimed at replacing single-use plastics. Fostering a regenerative economy is the cornerstone of Tony's mission, advocating for business practices that contribute beneficially to the planet's health rather than merely sustaining the status quo.
Throughout the discussion, Tony emphasizes the urgency in redefining sustainability and introduces us to the groundbreaking initiatives of the bottle and blister collective. These efforts, championed by PA Consulting and pulpac, showcase a collaborative framework bringing together industry giants like Diageo, Sanofi, and more, in a bid to develop eco-friendly packaging designs. The episode presents an insightful look into the challenges and advancement of sustainable packaging technologies.
Key Takeaways:
* The transition from sustainability to regenerative economy: Tony asserts that sustainability may no longer be sufficient, emphasizing the need for practices that have a regenerative effect on the environment.
* Dry molded fiber technology: An innovative, water-conserving, and energy-efficient method for producing packaging that could potentially replace single-use plastics at scale.
* Collaboration is key: The bottle and blister collectives, through radical collaboration, aim to address the problem of single-use plastics in the packaging of beverages, pharmaceuticals, and consumer health products.
* Microsoft's water policy: An exemplary model of a corporate taking a regenerative approach, aiming to return more clean water to the world than they use.
* Life-centered design: Beyond human-centered design, Tony highlights the importance of considering the well-being of all life forms in sustainability initiatives.
Notable Quotes:
* "The lack of a climate action plan at any business is the lack of a business continuity plan."
* "Our intention there is to identify […] how might we bring a collective of organizations together in service of a single mission."
* "Collaboration at a new radical level."
* "We're seeing a lot of changes and a lot of needs related to resource allocation, climate change, et cetera."
Resources:
* Tony Perrotta's LinkedIn: LinkedIn Profile
* PA Consulting: paconsulting.com
* Pulpac's Website: pulpac.com
Join us for this enlightening conversation with Tony Perrotta and discover how PA Consulting, along with its industry partners, are pioneering the path towards a regenerative economy. Learn about their outstanding work in reinventing packaging and their radical take on collaboration. Tune in to the full episode for an in-depth exploration of these initiatives and stay connected for more thought-provoking content ahead.
This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe -
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Sustainable Packaging Podcast w/ Cory Connors
Packaging Unbox’d with Evelio Mattos
Beyond the Shelf with Laura Foti
Specright and Packaging Info
Buy Packaging Peeks Kids book
No show notes today! Ran out of Deciphr.ai credits for the month :(
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Show notes from Deciphr.ai:
About the Guest(s):
On this episode of the People of Packaging Podcast, host Adam Peek is joined by a dynamic quartet from Tag, a global creative, production, and sourcing powerhouse for brands and agencies. Devin Nutter serves as the Director of Strategic Sourcing, pioneering sourcing solutions that make the dream work of product packaging come to fruition. Jan Stollerman leads as the Global Business Director, ensuring impactful content delivery for multiple brand categories across channels. Emily Stolarcyk, the Sustainability Director, guides brands towards successful sustainability practices while navigating regulations like EPR. Paul Lynch, the Head of Experience in Commerce for the UK and Ireland, brings in-depth knowledge of connected packaging and consumer engagement for brands to own their first-party data.
Episode Summary:
In this engaging episode of the People of Packaging podcast, host Adam Peek delves deep into the world of packaging with a focus on connected packaging and sustainability, two cornerstone topics that are rapidly reshaping the industry. The conversation uncovers how Tag, through its collaborative experts, caters to the full spectrum of packaging needs, from creation to sustainability compliance, and data-driven consumer engagement strategies.
Tag's integrated approach is dissected, emphasizing how the company provides end-to-end solutions from the initial design to the delivery and monitoring of products and packaging. With a shift towards owning consumer data, brands are leveraging new technologies like QR codes, NFC tags, and RFID tags to create omnichannel experiences. The episode discusses how connected packaging is not only a tool for marketing but also a means for improving economic efficiency and consumer convenience in areas such as product lifecycle and recycling instructions.
Key Takeaways:
Connected packaging is becoming an increasingly important tool for brands to engage consumers, capture first-party data, and comply with sustainability regulations like EPR.
Tag's comprehensive approach integrates creative design, strategic sourcing, and technology-driven solutions to meet and exceed brands' packaging needs globally.
The inclusion of cutting-edge technologies such as QR codes, NFC tags, and RFID tags in packaging is driving a more sustainable and economically efficient future for brands.
Brands are more willing to share sustainability practices and innovations in the pursuit of green goals, indicating a shift toward collective environmental responsibility.
Tag's acquisition by Dentsu and synergy with Dentsu's other companies like Merkel is broadening the horizons for what they can offer in terms of connected and sustainable packaging solutions.
Notable Quotes:
"We're able to pull it together based on what Jan is able to produce, and then we hand it over. Paul and his team can provide some analytics on the marketing success aspect." - Devin Nutter
"The pack sits at the center of everything that a marketer does… now with the connected pack, it could tell you, 'Hey, I'm getting ready to expire.'" - Jan Stollerman
"Brands are responding with the rise of extended producer responsibility schemes, or EPR. It's no longer up to just the consumers of what happens to that package." - Emily Stolarcyk
"We're seeing that our customers are actually looking to use the digital platform to change their campaigns and not necessarily continually reprint the packaging." - Paul Lynch
Resources:
Tag's website: tagww.com
Connect with the guests on LinkedIn:
Devin Nutter
Jan Stollerman
Emily Stolarcyk
Paul Lynch
Listen to the full episode for a comprehensive view into the innovative and resourceful world of packaging that Tag is navigating. Stay tuned for more insights and episodes that push the boundaries of packaging as we know it.
This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe -
Connect with Mark on Linkedin
Huge thanks to our sponsors:
Get the dopest Packaging shirts at www.packagingfashion.com
Specright Summit is coming up soon! Are you going?
Meyers Sustainable Packaging Guide eBook
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Sustainable Packaging Podcast w/ Cory Connors
Packaging Unbox’d with Evelio Mattos
Beyond the Shelf with Laura Foti
Specright and Packaging Info
Buy Packaging Peeks Kids book
Show notes from Deciphr.ai:
About the Guest(s):
Mark Howley is a seasoned professional in the packaging industry with a talent for transforming ideas into tangible success. Hailing from Philadelphia as one of eight siblings, Mark boasts an illustrious career that has seen him climb the ranks from Inside Sales to eventually owning and running Pacific Bag Inc., which was later acquired by TricorBraun. He is also recognized for his 36 years of sobriety, a personal journey he openly discusses. Currently, Mark continues to contribute to the industry as a consultant for Tricor Braun Flex and hosts his own podcast, 'The Mark Howley Show,' where he explores the diverse career pathways and life experiences of his guests.
Episode Summary:
In this insightful episode, Mark Howley joins host Adam Peek to shed light on his remarkable journey through the packaging industry. From his humble beginnings in Inside Sales to his entrepreneurial success and leading Pacific Bag, Mark's story is nothing short of inspiring. His unique perspective on the business, combined with personal anecdotes, offers a compelling narrative that aspiring industry professionals and veterans alike will find invaluable.
Diving into the episode, Mark shares his initial steps into the world of packaging and reflects on the pivotal decisions that shaped his career. The conversation transitions into Mark's strategic approaches as he steered Pacific Bag to become a key player in the packaging sector, spotlighting his focus on sustainability and innovative product development. Additionally, he candidly discusses the sale of his company to Tricor Braun and provides a transparent view of the valuation and negotiation processes.
Key Takeaways:
* Mark Howley's strategic journey within the packaging industry from entry-level sales to ownership and executive leadership.
* Insights into the importance of perseverance and adaptation for long-term success in the packaging business.
* Understanding the valuation and sales process of a packaging company through Mark's experience with Tricor Braun.
* The significance of stability and consistency in attracting private equity investment within the packaging industry.
* Reflecting on Mark Howley's commitment to sustainability and the evolving developments in biodegradable packaging solutions.
Notable Quotes:
* "I moved out to Seattle. I got hired by Pacific bag one year after my leaving Fresco. After the non-compete, I had known the previous owner of Pacific Bag and I said to him, oh, maybe I'll buy you."
* "We sell freaking bags, okay? That's what we sell."
* "We would support it with stock bags, you could buy a case of gold, a case of gray, a case of green, and we had, what, three and a half million dollars of inventory sitting out on the floor of bags."
* "I went out and got an Eagles tat on my arm after they won the Superbowl."
Resources:
* Mark Howley's podcast: The Mark Howley Show
* Pacific Bag (now a part of Tricor Braun): Tricor Braun Flex
To discover more about Mark’s incredible career journey and advantageous business insights, listen to the full episode. Stay tuned for upcoming episodes that promise to deliver more exhilarating and educational content.
This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe -
Connect with Holly on Linkedin
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About The Guest(s):
Holly Arbuckle is the co-founder of Singing Pastures, a regenerative agriculture farm in Maine. She and her husband focus on sustainable and regenerative farming practices to improve soil health and produce high-quality meat products.
Summary:
Holly Arbuckle, co-founder of Singing Pastures, discusses the importance of regenerative agriculture and its impact on food systems. She explains that regenerative agriculture focuses on improving soil health over time, leading to benefits such as increased water absorption, carbon sequestration, and nutrient-dense food. Holly also emphasizes the role of packaging in the food system and the need for sustainable and compostable options. She shares her experience in finding packaging that preserves the quality of their meat products while also telling their brand story.
Key Takeaways:
* Regenerative agriculture focuses on improving soil health over time, leading to benefits such as increased water absorption and carbon sequestration.
* Healthy soil with a diverse microbiome is essential for nutrient-dense food and a sustainable food system.
* Packaging plays a crucial role in preserving the quality of food products and should be sustainable and compostable.
* Singing Pastures uses traditional preservation methods and sustainable packaging to deliver high-quality meat products.
* Packaging can also be an opportunity to tell a brand's story and educate consumers about sustainable farming practices.
Quotes:
* "We want healthy people that can live their full lives. We don't want people that are broken down and sick all the time." - Holly Arbuckle
* "If you have healthy land, you're going to have healthy food." - Holly Arbuckle
* "Our packaging is an opportunity to tell the story… when something looks and feels beautiful, that's probably a good indication that it's better for you." - Holly Arbuckle
Timestamp Summary [0:00:01] Introduction and discussion about the beauty of Maine [0:02:00] Holly's journey into regenerative agriculture and founding Singing Pastures [0:06:43] Importance of regenerative soil and its benefits [0:09:26] Nutrient density of food and its relation to healthy soil [0:10:35] Impact of healthy food on sustainability and packaging [0:11:55] Need for a regenerative food system and multiple solutions [0:12:03] Discussion on the use of plastics in packaging [0:12:03] Importance of compostable polymers in the food industry 0:12:38 Plastic breakdown and regenerative soil health 0:17:05 Grass and animal relationship in regenerative agriculture 0:19:41 Grassland bird population as an indicator of soil health 0:22:06 Importance of packaging in preserving and delivering high-quality meat 0:23:12 Using traditional preservation methods for healthier meat 0:24:15 Packaging as an opportunity to tell the story of sustainable meat 0:25:05 Animals' role in food production and soil health 0:25:41 Singing Pastures tells the story of better meat and land. 0:26:18 Packaging is an opportunity to share the brand's story. 0:27:02 Singing Pastures offers direct-to-consumer shipping and subscriptions. 0:27:47 Supporting brands that farm sustainably is important for change. 0:28:17 Packaging must deliver on the brand's promise and product. 0:28:48 Holly invites Adam to visit the farm for bacon and lobster.
This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe -
Connect with Eddy on Linkedin
insights4print.ceo
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Show notes from Deciphr.ai:
About The Guest(s):
About The Guest(s):
Eddie Hagen is a printing industry expert and color management specialist based in Antwerp, Belgium. With over three decades of experience in the printing industry, Eddie has a deep understanding of color theory and its application in printed packaging. He is known for his provocative and insightful takes on color management and has been a vocal advocate for better standards in the industry.
Summary:
In this episode of the People of Packaging podcast, host Adam Peek interviews Eddie Hagen, a printing industry provocateur and color management expert. They discuss the importance of color in printed packaging and the need for better standards in color management. Eddie shares his insights on why some press checks and color approvals have become overly complicated and how this can be addressed. He also challenges the notion that brand colors need to be within a tight tolerance and emphasizes the importance of broadening the delta e tolerances. Eddie introduces Project BCG (Better Brand Color Guides), which promotes the use of rock-solid brand color definitions and the creation of custom color specifications. He also highlights the influence of substrates on color perception and the limitations of physical press checks. The episode concludes with a discussion on the advantages of digital printing in color control and the need for standardized color measurements.
Key Takeaways:
* Color increases brand recognition by up to 80% in certain cases.
* There is no proof that brand colors need to be within a tight delta e tolerance.
* Broadening delta e tolerances in color management can reduce waste and improve sustainability.
* Rock-solid brand color definitions and custom color specifications are essential for accurate color reproduction.
* Substrates and lighting conditions can significantly influence color perception.
* Digital printing offers a verified feedback loop for color control.
Quotes:
* "Color increases brand recognition by 80%." - Eddie Hagen
* "We need to broaden the delta e tolerances because it doesn't make any sense to be this critical." - Eddie Hagen
* "Measure the color that you picked and use that as your primary color definition." - Eddie Hagen
* "There is no secret about Coca Cola red. You can easily measure it." - Eddie Hagen
* "Use ISO standards on colors. Don't be a nerd that wants to be better than the standards." - Eddie Hagen
This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe -
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Show notes from Deciphr.ai:
About The Guest(s):
Paul Fennessy is the Director of Graphics at Crown Cork and Seal, a leading metal packaging company. With over 11 years of experience in the industry, Paul is an expert in can printing and has been involved in various innovations in the field.
Summary:
In this episode, Adam Peek interviews Paul Fennessy, a can printing expert at Crown Cork and Seal. They discuss the process of can printing, the challenges of printing on metal substrates, and the innovations in can printing over the years. Paul explains the importance of educating customers about the printing process and how to achieve desired colors on cans. He also shares insights into the future of can printing, including the potential for digital printing.
Key Takeaways:
* Can printing involves printing on metal substrates, which presents challenges in achieving accurate colors.
* Educating customers about the printing process is crucial to ensure desired results.
* Innovations in can printing have led to improved resolution and the ability to create photorealistic designs.
* Digital printing on cans is still in its early stages and has limitations in terms of speed and cost-effectiveness.
* Can printing is an integral part of the can manufacturing process and requires coordination with other production steps.
Quotes:
* "We're printing on metal, so right off the bat, we're dealing with the challenges of color." - Paul Fennessy
* "We can only carry so much film weight on a can to get it through the can manufacturing process." - Paul Fennessy
* "We've gone from an analog printing plate process to a digital printing plate process, allowing us to get much better resolution and imagery on the can." - Paul Fennessy
* "There are certain techniques that we use to keep those inks separate." - Paul Fennessy
* "We have to keep up the speeds and keep up the volumes to supply the marketplace right now." - Paul Fennessy
This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe - Laat meer zien
