Afleveringen
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Yael Klass, Vice President of Corporate Marketing at Similarweb dives deep into the challenges and opportunities marketers face using AI for content creation. She demystifies AI's impact on the future of marketing and reveals the secrets behind her âContent Alchemistâ initiative that has led to high-quality, scalable content using AI.
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Intel's Vice President of AI Product Marketing, Nuri Cankaya, enthusiastically explores the revolutionary impact of artificial intelligence (AI) on brands, individuals, and the marketing industry. His excitement for the future of AI is contagious as he shares stories and examples of the seismic shift AI is having across industries.
Speaking candidly about the importance of secure AI, privacy threats, the looming risks, and the eerie realm of AI-generated deepfakes when it comes to marketing, Nuri gets to the heart of what it means to lead in the era of AI.
He even shares Intel's commitment to security, ethics, and sustainability, as he paints a picture of a future where technology and responsibility go hand in hand.
Hot topics of this episode include:
The importance of implementing regulation in the AI industry to combat privacy and security threats, such as AI-generated deep fakes or exposing enterprise customers to security risks
The impact of AI on various industries and the ethical dilemmas many marketers will face that go along with it
How AI models are training themselves without human interaction and what this means for the future of AI and marketing
Tune in to become part of the conversation that's shaping tomorrow's marketing technology landscape.
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Zijn er afleveringen die ontbreken?
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Thereâs no denying that AI is reshaping how marketers approach their content strategy. While some debate the drawbacks of these widespread tools, our upcoming guest believes that it's actually helping content professionals stand out and break through the noise!
In this episode of Radically Transparent, Rhonda Hughes, Vice President of Corporate Marketing for Mural, shares her positive outlook on AI tools like Chat GPT while emphasizing the importance of media literacy.
With over 17 years of marketing experience, she not only shares her perspective on how AI is impacting content as a whole but delves into where it plays a role in social strategy. As many social media professionals do not have formal copywriting training, these platforms can offer handy copywriting skills and different perspectives.
Having launched 4 successful employee advocacy programs, Rhonda even breaks down what makes a winning program. She believes you must remain employee-centric and view advocacy as a means of helping your employees find relevant content that will be interesting and valuable in their feeds.
"The way I've always gone into it is how do we build a program that's going to help the business, but also help employees build themselves up professionally.â
She wraps the show by discussing the several ways she likes to measure advocacy, including total social actions, which she explains as engagements, plus all the other things. Highlighting the importance of analyzing what action is coming from the content we are putting into the world.
Hot Topics of this Episode Include:
Where AI fits in content and social media marketing The common denominators in winning employee advocacy programs How you should be measuring the impact of your employee advocacy efforts -
In today's highly competitive content landscape, marketers are faced with the challenge of not only creating content that stands out but performs.
There is a solutionâ one that educates your audience, sets you apart from the competition, and positions you in the market as a thought leader. Joining the Radically Transparent podcast to unpack the ins and outs of surveys is the expert himself, Ramel Levin, Chief Survey Master at Global Surveyz.
Especially today, everyone is trying to be unique, and Ken believes that you have to do content differently! He reveals exactly how to find the content sweet spot by focusing on the content thatâs high-performance and hard to create, like surveys, podcasts, and videos. Unlike content that is high-performance and easy to create because the majority are already doing it!
As a senior marketing executive for over 20 years, Ramel shares his best-kept secrets of content marketing and creating strong surveys. He explains when and why you should launch a survey, the necessity of always including red herring questions, and the importance of starting with the end. He even shares how to know if itâs the right time to publish a survey and his rollout process that has allowed him never need to âkillâ a survey.
Hot Topics of this Episode Include:
The best-kept secrets of creating strong surveys How to find the âcontent sweet spotâ and create content that stands out Why, when launching a survey, you shouldnât start with the question but rather the story youâd like to tell -
In this episode of the Radically Transparent podcast, Ken Powell, Chief Revenue Officer at K1X, shines a light on the connection point between marketing, sales, product, and client success. With his comprehensive 5 part operating system, he reveals the steps to create a frictionless experience for all corners of the organization.
Ken believes it's not just about selling a productâit's about offering a unique perspective that aligns with the market. Emphasizing the importance of positioning and a differentiated story, he highlights the significance of speaking directly with customers.
With his 25+ years of experience and unique background in the public, private equity, and venture capital space, Ken walks through the key aspects of successful marketing leaders. One being the ability to execute fast while being financially, strategically, and data-focused.
Stay until the end to hear how he incorporates employees to be part of the brand and encourages the wider organization to be thought leaders across social.
Hot Topics of this Episode Include:
The 3 key aspects of successful marketing leaders Creating operating systems to create a frictionless experience between departments The differences between operating as a private equity and being in a public company -
David Kung, VP of Marketing at Bluescape Software, exposes some of the biggest marketing challenges heâs facing as he comes up against limited resources in todayâs economy.
âOne step forward and two steps back is a great strategy when youâre walking the plankâ, says David as he explains some of the slogans he uses to motivate his team and keep the needle moving forward.
He also dives into how he is balancing the minimum effective dose to find the things that require the least amount of effort, with the greatest impact. David also reveals why focus is key when prioritizing projects, and tactics and how it helps his team stay mindful of what is working. He talks about the importance of measuring initiatives and gaining insights in order to craft the next creative endeavor.
With a unique background in technology and storytelling, David even discloses what he has learned from past experiences working at Disney, what he has learned about how people process vision, and how the power of visual content can help take your content strategy to new heights.
Hot topics of this episode include:
- Using visuals to maximize inspiration, collaboration, and insights
- Finding the minimum effective dose to define the initiatives that require the least amount of effort but will drive the maximum impact
- A marketing leaderâs best-kept secrets on motivating a team when resources are limited
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Sarah Emmott, Head of Brand for Work Management by Atlassian, one of Fast Companyâs âMost Innovative Companies in the Workplaceâ joins the Radically Transparent podcast. She reveals how a deep dive into social listening paved the way for her organizations marketing milestones and successes. As well as how a social listening audit discovered why YouTube should be included in their social strategy, and how Sarah is using it to be strategic with her influencer campaigns.
Throughout the episode, Sarah reveals some of Atlassianâs social strategy that is contributing to their fast-growing and impressive social presence, as well as the difference between âshare of voiceâ and âshare of mindâ and where both fit into a content marketing strategy.
Hot Topics of this Episode Include:
- How Social Listening paved the way for a winning social media strategy
- Measuring the impact of social media in a product-led growth organization to prove value and keep budgets
- Why YouTube is a powerful channel for influencer marketing and why itâs often the most over-looked by B2B marketers
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CEO of Elemmir, Forbes 30-under-30, and Emmy-nominated documentary filmmaker and poet David Delaney Mayer unravels the radically transparent truths behind modern-day B2B video marketing. He calls out why in a world where Chat GPT and AI are taking over messaging, it is more important than ever to show a human face to the brand.
Throughout this episode, David reveals how to find the big opportunities to tell specific pieces of your brand story, your customer story, and your employee story using videoâ fit for any budget and any medium.
He dives into how video marketing is becoming increasingly personalized, why short-form video works best for quick and engaging content across social and how B2B video marketing has evolved to focus more on storytelling, with companies using video to tell compelling stories that resonate with their audience and build brand loyalty.
Hot Topics of this Episode Include: What it takes to tell a compelling story that resonates with your target audience Top tips for brands filming videos with limited resources How a brand can frame a narrative when they are no longer in control -
Lauren Gumport, Vice President of Communications and Brand at Faye reveals some of her top secrets for getting top-tier media coverage.
She calls out how media professionals are busy people and why itâs up to marketers to make their job easier. One of the ways Lauren suggests marketers can build an outstanding relationship is by creating custom pitches for each journalist. Taking pitching to the next level requires you to connect with the person, not just a stranger who happens to be a journalist. Remember, you're pitching to a person, not a publication.
Throughout the episode, Lauren confirms that if you want top-tier coverage, you have to ditch the âspray and prayâ method when connecting with journalists. Instead, define fifty to one-hundred reporters who matter to your space and build these relationships over time.
In addition, Lauren even dives into the type of content that matters, why social media managers should live in-house, and how she is measuring media relations' impact on the brand.
Hot Topics of this Episode Include:- Why social media should live in-house
- How to get top-tier coverage for a brand nobody has heard of
- Building measurement plans to measure public relations effectively
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Joe Morris is the Head of Social Media and Employee Advocacy at Capgemini, a global leader in partnering with companies to transform and manage their business by harnessing the power of technology.
Throughout the episode, Joe dives into how he has rolled out a successful employee advocacy program at Capgemini. He confesses that maintaining an advocacy program isnât always smooth sailing, how to keep engagement up, and even reveals a few of the ongoing challenges heâs facing getting his colleagues to want to be part of such an initiative.
Joe also explains why itâs important to get the business to support, understand and prioritize the program from a top-down approach.
Hot Topics of this Episode Include: The biggest challenge when leading an advocacy program and how to overcome it How to measure the success and impact of an advocacy program on the business Powerful reporting methods to share with employee advocates to keep them engaged quarter over quarter -
Eytan Buchman serves as the CMO of Freightos, a B2B platform that is revolutionizing the trillion-dollar logistics industry with an online freight marketplace, heading up full marketing stack operations, from positioning and branding to digital and traditional marketing channels.
Leading the marketing team, Eyal takes a data-driven marketing approach, with an emphasis on content marketing, analyst relations, press engagements, and online customer journeys.
He is renowned for building the marketing at Freightos from scratch, driving enterprise-grade leads at an incredibly low ROI, dominating the industry attention by combining data marketing and story-telling, and, most importantly, building and scaling an acquisition and retention machine for Freightosâ flagship product, the Freightos Marketplace.
Eytan has even been seen making freight look sexy enough for the WSJ, TechCrunch, The Verge, and CNBC.
Hot Topics of this Episode Include: The key to finding a balance between fulfilling todayâs expectations and planning for tomorrowâs demands How to hold yourself accountable to move the needle forward and make an impact Keeping strategic work out of the âdo laterâ pile -
Meet Dani Peterman, Brand Marketing Lead at Coho AI and a rising LinkedIn influencer with 7K followers. He joins the Radically Transparent podcast to talk about the evolution of organic social media and why social media marketing is so much more than content creation.
He reveals the modern day career path of a B2B social media manager and what it will take for them to become the next generation of CMOs. He even lists some of the top skills social media managers currently have that make them an ideal candidate for becoming a marketing leader. Dani doesnât miss a beat as he even dives into some of the latest trends, like Chat GPT, and how social media managers must be dynamic to avoid becoming obsolete.
Hot Topics of this Episode Include:- How not to pigeon-hole your career as a social media manager
- The evolution of organic social media and the future of B2B social media management
- Why social media managers are the next generation of CMOs
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Introducing Talia Schmidt, Country Marketing Lead at Cisco, an expert in brand building and a featured guest on the Radically Transparent podcast.
In this episode, Talia unravels why at the very core of understanding the effectiveness of brand trust is data. She battles with why itâs often easier to measure lead generation campaigns than branding and reveals where organizations can focus when it comes to figuring out a good way to measure effectiveness of brand campaigns over a period of time.
Throughout the episode, Talia reminds marketers that brand marketing is a long play. She's also transparent about why regardless of company size brand marketing is an essential and important part of any marketing function.
Hot Topics of this Episode Include:- How to build brand trust that ignites meaningful relationships
- Understanding if what youâre doing for the brand is actually effective
- How marketers can prove the value of brand marketing through data
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Cidney Falk, a leader in LinkedIn's Channel Partnerships team within the LinkedIn Marketing Solutions business stops by to share how she is flipping the script on what it means to show up to work and accomplish more with less - while staying sane in the process.
In this episode, Cidney talks about the creation of âStrength WithIn,â a program she implemented across LinkedIn. "Strength WithIn" aims to create space for LinkedIn employees who are interested in strength sports to connect, both in-person and virtually, to build meaningful relationships, work better, and become more resilient.
Cidneyâs innovative employee-led program creates a virtuous cycle within LinkedInâs core value of #OneLinkedIn: the idea that across every business line, there are always ways that peers can be collaborating together to bring the best outcomes to LinkedIn clients.
Hot Topics of this Episode Include:- How a startup mindset can benefit any organization in times of uncertainty
- LinkedInâs core values, and why encouraging employee-led programs to succeed is the key to collaboration
- The secret to creating space for your employees to connect both in person and virtually to build meaningful relationships, work better, and become more resilient
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Swastik Das, Senior Product Manager at Microsoft, and Shanie Zimerman, Strategic Partnerships at Oktopost, stop by to talk through some of the best-kept secrets of Microsoft Teams and Oktopost integration. Tune in to learn how marketing and sales teams are benefiting from it, and what we can expect between Microsoft Teams and Oktopost in 2023.
Hot Topics of this Episode Include:- What you need to know to bring advocacy content to where your team members are
- The best-kept secrets of the Microsoft Teams and Oktopost integration
- How marketing and sales teams are benefiting from the integration, specifically when it comes to social selling
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Nish Veer, Director of Growth at MediaMonks reflects on companies like Pizza Hut UK, RyanAir, and others who have changed their strategy to become professional trolls in order to gain momentum and an audience. He dives into what B2B organizations can learn from a corporate troll strategy and how to examine your own social channels against competitors to tastefully do social media better.
Hot Topics of this Episode Include:- Why businesses are turning to corporate troll marketing
- How to effectively use troll marketing to improve your brand
- The fine line between funny and offensive social posts and the key to trolling right
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Kelly Pronek, VP of Marketing at PriceFX, and Daniel Kushner, CEO of Oktopost, examine how to best retain top talent at a time when there is more demand than supply. Together, they tackle how leaders can quell quiet quitting and what to do if you suspect you have a few quiet quitters on your team.
Hot Topics of this Episode Include:- How marketing leaders can inspire, motivate, and retain top talent
- Why putting your people first is the secret to nipping quiet quitting in the bud
- How to balance the massive demand for marketing functions with a scarce pool of talent
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Jamie Shanks, CEO of Pipeline Signals and the renowned author of two books: Social Selling Mastery, an essential resource for sales and marketing professionals looking for a better way to connect with today's customers; and SPEAR Selling, the ultimate account-based sales guide for the modern digital seller joins host Jennifer Gutman to debate what sets social selling apart from social media marketing.
In this episode, Jamie reveals that the key to creating the perfect social selling storm happens when a balance is struck between decision makers conducting due diligence online and the sales professional being seen as a helpful resource that can guide the buyer towards their ideal solution. He also dives into how easy it is for sales professionals to get trapped in ârandom acts of socialâ instead of using social as a means of engagement to drive revenue-- and how to overcome it.
Hot Topics of this Episode Include:- The key differences between social selling and social media marketing
- Selling as a means of engagement and how not to get stuck in ârandom acts of socialâ
- Bridging the gap between sales and marketing with essential guidance on selling to the modern-day buyer
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Meet Andrea Zoellner, VP of Marketing at Kinsta, and this week's Radically Transparent podcast guest. She recently led her entire organization to successfully reach a new customer demographic. (Which as many of us know -- is never easy!)
Andrea exposes the radically transparent truths behind marketing to a new demographic without changing what current customers already love about the brand. She opens up about the concerns they had, how they positioned themselves, as well as how they addressed future feature development for both new and existing demographics.
Andrea even opens up about the âdiscoveryâ phase of the new personasâ the self-assessment and the moment the brand realized they needed to expand their audience to go behind creators and include developers and CTOs.
Hot Topics of this Episode Include:
- Reaching new customer demographics without abandoning your current one
- Insight into the fractured world of website development and a fascinating discussion on why marketers today need to be an expert on the products they write about
- The âah-haâ moment when itâs time to expand your customer audience
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VP Marketing, Melinda Cormier of LumApps uncovers what and how she is keeping her pipeline filled with quality leads and maintaining a healthy pipeline-to-spend ratio. However, she takes the conversation for a unique twist as she discloses how she is diversifying her B2B social media strategy to successfully include Facebook-- a social network that has usually become 3rd in the strategic line-up behind LinkedIn and Twitter for B2B marketers. Good marketing requires a diversified model to succeed, and for many, when it comes to social media, marketers are simply not âdiversifying enough.â This episode will change the way you think about filling your pipeline, and how to flawlessly handle the ever-changing demands of B2B marketing.
Hot Topics of this Episode Include:- Pipeline-to-spend ratio and how to rely on data to meet the ever-changing demands of demand generation- The power of understanding your ICPâs career plan and how to use it to bolster your pipeline- Why B2B marketers shouldnât forget Facebook despite LinkedIn being the holy grail for all things B2B - Laat meer zien