Afleveringen

  • In this episode, we'll discuss:

    How to plan your week How to execute daily How to follow up properly

    Celine Hoyle is a top BDR and BDR Team Lead at Mosaic.

    Celine's performance:

    Q1 '24: #1 BDR (144% of quota) Q4 '23: #1 BDR (122% of quota) Q3 '23: Ramping (137% of quota)

    Connect with Celine on LinkedIn:

    https://www.linkedin.com/in/celine-hoyle-6588a117b/

    Here’s more information about Celine’s accounts and buyer personas:

    ICP: B2B SaaS companies with 50-500 employees Persona: Finance leaders, and CFO Market: English-speaking countries

    ---

    Btw I already recorded 2 other episodes with the Mosaic team, listen to them here:

    Ashley Hamano, Senior BDR at Mosaic -18: Top BDR: $1.6M in pipeline created with cold emailing, LinkedIn, a chatbot, how to rank prospects: CFOs and accounts, and her different sequences Matt Roberts, SDR leader at Mosaic⁠ - 1. Buyer personas, Multi-channel, prospecting Attribution, Tips for future SDR leaders and new SDRs

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    📬 For more prospecting and sales development tips, join 3,211 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Connect with me on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ----

    Chapters

    (00:00) Top BDR

    (04:41) Quality Over Quantity Approach

    (11:33) The Power of Email Outreach

    (28:54) Approaching LinkedIn Outreach

    (32:45) Focusing on the Process for Success

  • In this episode, you'll discover the strategies of a successful Enterprise SDR:

    How to organize your day as an SDR How to use videos in your outreach How to adapt your outreach approach

    Jacob Farmer is a Strategic Accounts SDR at Muck Rack.

    Since he's joined Muck Rack:

    He sourced $5.86 million in pipeline, the highest in company history He brought in over $765,000 in annual recurring revenue, ranking among the top three reps. He consistently hit or exceeded his meetings held quota.

    Connect with Jacob on LinkedIn

    https://www.linkedin.com/in/jacobfarmer1/

    Here’s more information about Jacob’s accounts and buyer personas:

    Segment: Enterprise with $500M+ in revenue and over 250 employees Personas: PR professionals Industries: All Market: North America

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    📬 For more prospecting and sales development tips, join 3,211 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Connect with me on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ----

    Chapters

    (00:00) Top Enterprise SDR

    (00:30) Maximizing Productivity: Organizing Tasks and Prioritizing Time

    (06:09) Booking Meetings: Using Channels and Triggers

    (07:37) Building Relationships: Leveraging Past Conversations

    (08:06) Prospecting Sessions: Comprehensive Research and Tailored Messages

    (14:18) Parallel Dialing: Efficient Outreach Strategy

    (21:28) Data Analysis: Tracking What's Working and Making Tactical Changes

    (27:39) Taking Accountability: Owning Your Pipeline and Seeking Feedback

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    Klik hier om de feed te vernieuwen.

  • In this episode, we'll discuss:

    How to plan your week How to execute daily How to follow up properly

    Quitterie Lafont is a top-performing Enterprise Sales Development Representative @ Datadog

    In February 2024, Quitterie was the global Top Performer SDR Enterprise with 267%.

    In March 2024, she achieved 173% and was the Top Performer SDR Enterprise EMEA.

    For Q1, she reached 190%.

    Connect with Quitterie on LinkedIn

    https://www.linkedin.com/in/quitterie-lafont-9850b7164/

    Here’s more information about Quitterie’s accounts and buyer personas:

    Segment: Enterprise (5k+ employees) Personas: DevOps, tech leads, CTOs, e-commerce, back-end and front-end engineers Industries: She doesn't focus on specific industries Market: French market

    ----

    📬 For more prospecting and sales development tips, join 3,211 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Connect with me on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ----

    Chapters

    (00:00) Top Enterprise SDR

    (02:08) The Sunday Preparation Routine for Success

    (06:14) Optimizing Time Slots for Maximum Productivity

    (09:26) Strategies for Booking Meetings and Maximizing Conversion Rates

    (11:43) The Power of Personalization in LinkedIn Messaging

    (13:28) The Importance of Self-Reflection and Continuous Improvement

  • In this episode, we'll discuss how to use AI to:

    Score and prioritize accounts. Research accounts. Prospect.

    Benyamin Holley is an Enterprise SDR at Lightyear, and Founder of Lazy Sales

    Benyamin is building a true enterprise outbound motion from the ground up. Helping refine targeting, messaging, processes and tooling. He booked meetings with 2 of the F500 so far. In Q1 '24 - #1 in outbound sales accepted meetings.

    Connect with Benyamin on LinkedIn

    https://www.linkedin.com/in/benyaminholley/

    If you want to work with Benyamin, check his website: lazysales.xyz

    Here’s a bit more info about Benyamin's accounts and buyer personas:

    Segment: Enterprise, Fortune 500 Personas: IT leaders Industries: All Market: North America

    ----

    📬 For more prospecting and sales development tips, join 3,911 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Connect with me on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ----

    Chapters

    (00:00) Enterprise Prospecting

    (02:24) Building Outbound Motion Challenges

    (07:18) Targeting and Messaging Strategies

    (09:39) AI for Lead Scoring

    (12:01) Account Prioritization Techniques

    (16:49) Email Personalization and Validation

    (24:08) Prospecting Tools and Final Thoughts

  • In this episode, we'll discuss:

    The different outbound sequences Teddy uses His cold-calling framework How to use your analytics and reports to improve your results

    Teddy Frank is a top-performing SDR @ Atrium

    Teddy set a record for the most outbound meetings booked in a quarter (Q1 - 77 meetings). In Q1, he booked 50 meetings via cold calling, with a conversation-to-meeting booked rate of 27.7%.

    Connect with Teddy on LinkedIn

    https://www.linkedin.com/in/teddy-frank-690b501b7

    Here’s a bit more info about Teddy's accounts and buyer personas:

    Personas -> 2nd Level+ Sales and RevOps Leaders (occasionally SalesDev) Industries -> Software Development, IT Services / Consulting, Computer / Network Security Org Size -> 51+ folks in sales org (ranges from 300 - 10k employees)

    ----

    📬 For more prospecting and sales development tips, join 3,911 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Connect with me on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ----

    Chapters

    In this episode, we'll discuss:

    - The different outbound sequences Teddy uses

    - His cold-calling framework

    - How to use your analytics and reports to improve your results

    Teddy Frank is a top-performing SDR @ Atrium

    Teddy set a record for the most outbound meetings booked in a quarter (Q1 - 77 meetings). In Q1, he booked 50 meetings via cold calling, with a conversation-to-meeting booked rate of 27.7%.

    Connect with Teddy on LinkedIn

    ⁠https://www.linkedin.com/in/teddy-frank-690b501b7⁠

    Here’s a bit more info about Teddy's accounts and buyer personas:

    - Personas: 2nd Level+ Sales and RevOps Leaders (occasionally SalesDev)

    - Industries: Software Development, IT Services / Consulting, Computer / Network Security

    - Org Size: 51+ folks in sales org (ranges from 300 - 10k employees)

    ----

    📬 For more prospecting and sales development tips, join 3,911 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Connect with me on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ----

    Chapters

    (00:00) Top SDR

    (03:54) Defining Top Tier Accounts

    (07:18) Handling Objections and Referrals

    (10:13) Call Calling Strategies for Booking Meetings

    (11:10) Philosophy for Booking Meetings with Directors and VPs

    (12:05) Structuring the Cold Call Pitch

    (14:24) Using Relevant Statements and Assumptions

    (15:22) Pain and Solution Statements in the Pitch

    (18:47) Going for the Close in the Pitch

    (20:15) Handling Objections and Sending More Information

    (21:39) Asking for a Specific Follow-Up Time

    (22:38) Handling Objections to Booking a Meeting

    (25:05) Researching Prospects and Private Equity Companies

    (26:30) Understanding the Challenges of Rev Ops Leaders

    (28:59) Using Research to Improve the Pitch

    (30:54) Using Analytics to Improve Conversion Rates

    (32:50) Calling After 5 PM for Better Results

    (40:59) Advice for New SDRs

  • In this episode, we'll discuss:

    Prospecting current customers and prospects The signals John uses to reach out to his accounts Strategies for engaging an industry that is not very active on LinkedIn

    John Ciannello is a top SDR @ Fourth.

    John started as an SDR six months ago and averages 130% of his fully ramped quota, achieving 500% in his second month of onboarding.

    Connect with John on LinkedIn

    https://www.linkedin.com/in/johnciannello

    ----

    📬 For more prospecting and sales development tips, join 3,911 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Connect with me on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ----

    Chapters

    (00:00) Top-Performing SDR

    (02:22) John's Onboarding and Initial Success

    (04:37) Engaging with Prospects

    (06:56) Handling Corporate vs. Local Decisions

    (09:21) Using Texting as a Tool

    (11:45) Balancing Prospecting Between Customers and New Prospects

    (14:07) Effective Use of Triggers

    (18:50) Strategic Calling and Balancing Quality with Quantity

    (23:24) Cold Call Strategy

    (30:33) Advice for New SDRs

  • In this episode, we'll discuss:

    The differences between a dedicated SDR model and a scaled model How to develop a scaled model from the ground up The essential tools and infrastructure required

    Collin Stewart, the CEO of Predictable Revenue. Here's what Collin has done:

    Bootstrapped Predictable Revenue to millions in revenue Expanded the revenue team to 11 members Grew three companies from zero to $1 million as only sales hire

    Connect with Collin on LinkedIn

    https://www.linkedin.com/in/collinstewart/

    ----

    📬 For more prospecting and sales development tips, join 3,811 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Connect with me on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ----

    Chapters

    (00:00) Opening Remarks

    (03:19) Optimizing for Profitability in Sales Development

    (06:15) De-risking the SDR Model for Clients and SDRs

    (13:31) Tools and Infrastructure for the Scale Model

    (23:30) Increasing Call Volume with Parallel Dialers

    (25:49) The Importance of Personalized Outreach and Flexibility

    (29:35) Scoring Accounts Based on Tech Stack and Other Factors

    (39:09) Testing and Iterating to Find the Most Effective Approach

  • 3 takeaways from this episode:

    Social selling: using voice notes, and videos Social selling with different buyer personas than sales and marketing leaders How to overcome the fear of cold calling

    For more prospecting and sales development tips, join 2,611 SDRs getting the newsletter here: ⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠

    Welcome to Episode 28, where we immerse ourselves in the world of a top-performing BDR, Holly Allen of Deel.

    She exceeded her target by 260%, got the 'Rookie of the Quarter', and 'Influencer' awards all in Q1.

    Join us as we deep dive into:

    Dropping sequences and emails for LinkedIn, voice notes, and cold calling Targeting new accounts LinkedIn Sales Navigator lists Prospecting triggers Video prospecting Follow-ups Cold calling: Overcoming fears, effective end-call strategies, and time management

    (0:00) Top BDR at Deel

    (2:07) No sequence, and no emails

    (4:52) Why Social selling

    (7:43) How to go after a new account

    (9:27) LinkedIn Sales Navigator lists

    (10:53) Triggers for prospecting

    (13:34) LinkedIn voice note

    (17:47) Voice note and a message?

    (19:19) Follow up after the voice note

    (20:14) Video prospecting

    (23:29) Multithreading

    (24:18) Cold calling

    (30:07) End of a cold call

    (30:39) How to manage your time with social selling and cold calling

    (32:01) How to overcome the fear of cold calling

    (34:18) Social selling with CFOs and HR leaders

    (36:39) Favorite tool for prospecting on LinkedIn

    (37:14) Favorite resource to grow as an SDR

    (38:22) Advice for new SDRs

    Follow Holly: ⁠⁠⁠

    LinkedIn ⁠https://www.linkedin.com/in/hollyallen1/⁠

    Follow me on LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire/⁠

  • If you missed part 1, listen to the episode here: https://link.chtbl.com/build-high-performing-sdr-team

    ---

    In this episode, you will learn 3 key things:

    Take ownership of the SDR hiring process and work closely with talent teams and agencies to find the best candidates. Write an engaging job description that emphasizes the role's benefits and appeal. Utilize scenario-based interview questions to gauge traits like extreme ownership and emotional intelligence.

    ---

    Chris runs 2 businesses:

    - He helps SDRs hit quota and get promoted.

    - He helps SDR Leaders build high-performance SDR teams.

    Chris has led SDR teams for 8 years at Tessian, Peakon (Workday), and Perkbox.

    Connect with Chris on LinkedIn

    ⁠https://www.linkedin.com/in/chris-ritson⁠

    Subscribe to his newsletter: The Pipeline Post

    ⁠https://the-pipeline-post-9a4342.beehiiv.com/subscribe⁠

    ---

    📬 For more prospecting and sales development tips, join 3,811 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Connect with me on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ---

    Chapters

    (00:00) Team Foundations

    (03:50) Hiring Focus

    (07:14) Engage Candidates

    (11:30) Agency Relations

    (14:19) Candidate Pool

    (17:55) Role of Ownership

    (21:00) Inbound Quality

    (24:45) Leveraging Referrals

    (28:30) Job Descriptions

    (32:15) Future of Hiring

  • 4 things you'll learn in this episode:

    How Mike writes cold emails. What to do before sending emails The mindset behind writing emails. The framework for cold emails.

    Mike Wander is a former Account Executive at Lavender.

    Despite describing himself as a mediocre salesperson and an average email writer, his results tell a different story.

    Mike's results:

    In his first 90 days at Lavender, Mike managed to book meetings with 87 out of 103 accounts only from cold emails. His email open rate stands at 65.3%. He has a 45.8% reply rate on cold emails.

    Connect with Mike: ⁠https://www.linkedin.com/in/mikewander/⁠

    ---

    📬 For more prospecting and sales development tips, join 3,811 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠

    Connect with me on LinkedIn: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire/⁠⁠

    ---

    Timestamps:

    (0:00) The average email sales writer

    (1:07) Booking 87 meetings in his first 3 months.

    (2:53) Building your account list

    (9:22) How to create your Point of View

    (13:58) Effective triggers to use in your outreach.

    (15:34) Insights into executives inboxes

    (19:12) Crafting effective Subject lines

    (20:26) Overcoming the Mental Spam filter

    (22:32) Tying your triggers to challenges and how you can help.

    (25:16) The balance between creativity and following Mike's process.

    (26:47) Other cold emails frameworks

    (28:00) How to leverage your research in your outreach

    (29:24) Tips to improve your cold email reply rate.

    (30:20) The most common mistake in cold emailing.

  • In this episode, you will learn 3 key things:

    Is leadership right for you? The transition from being an IC to a leadership role Tactical tips and insights from KD on leadership

    ---

    KD, Kevin Dorsey, known as the Father of Modern Leadership.

    Here's what KD has done as a sales leader:

    At Bench, he led the team to their first $1M ARR month, tripling their customer base. At PatientPop, he expanded the team to over 170 members, doubled conversion rates, and tripled the sales pipeline. At ServiceTitan, he successfully grew the team from 20 to more than 70 in just one year.

    Connect with KD on LinkedIn

    ⁠https://www.linkedin.com/in/kddorsey3/

    Resources mentioned in the episode:

    KD's course: Sales Leadership Accelerator

    https://www.salesleadershipaccelerator.com/

    Books:

    Radical Candor by Kim Scott Sales Manager Survival Guide by David Brock Cracking the Sales Management Code by Jason Jordan The Connector Manager by Jaime Roca, and Sari Wilde

    ---

    📬 For more prospecting and sales development tips, join 3,831 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Connect with me on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ---

    Chapters

    (00:00) Father of Modern Sales Leadership

    (00:55) Is Leadership Right for You?

    (09:45) Sales Leadership Process and Operational Excellence

    (16:55) Personal Development and Managerial Effectiveness

    (21:41) Enhancing Sales Skills and Techniques

    (28:47) Leadership Philosophies and Long-term Impact

    (35:40) Adaptability and Continuous Learning

    (38:06) Resources for Aspiring Leaders

  • In this episode, you will learn 3 key things:

    The importance of hiring the right people to build a high-performing SDR (Sales Development Representative) team. How creating a team culture and playbook can align behaviors and drive high performance. The significance of understanding individual goals and linking them to sales performance to boost motivation and commitment.

    ---

    Chris runs 2 businesses:

    - He helps SDRs hit quota and get promoted.

    - He helps SDR Leaders build high-performance SDR teams.

    Chris has led SDR teams for 8 years at Tessian, Peakon (Workday), and Perkbox.

    Connect with Chris on LinkedIn

    https://www.linkedin.com/in/chris-ritson

    Subscribe to his newsletter: The Pipeline Post

    https://the-pipeline-post-9a4342.beehiiv.com/subscribe

    ---

    📬 For more prospecting and sales development tips, join 3,712 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Connect with me on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ---

    Chapters

    (00:00) Establishing the Foundation for Your Team

    (03:11) Creating a Team Culture and Playbook

    (08:45) Hiring the Right People

    (13:06) The Three-Step Process for Achieving Long-Term Success

    (25:25) The Importance of Obsession with Learning

  • Episode #3: My Journaling Journey - My Lessons on SDR Leadership in 2023:

    Team Layoffs The Evolution of the SDR Model Hiring Strategies SDR Creators

    Send me a message on LinkedIn to let me know what you think about the episode: ⁠⁠https://www.linkedin.com/in/elriclegloire/⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ---

    📬 For more prospecting and sales development tips, join 3,722 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    --

    Chapters:

    (00:00) SDR Leadership lessons

    (00:28) Lesson 1: SDR Team Layoffs

    (05:19) Lesson 2: The Evolution of the SDR Model

    (09:08) Lesson 3: Hiring Strategies

    (11:35) Lesson 4: SDR Creators

  • 3 things you'll learn about cold outbound LinkedIn messages:

    Common mistakes in cold outreach. The importance of research before sending the message. Revamping your approach to start a conversation.

    2 weeks ago, I received an ineffective cold LinkedIn message from an SDR at a B2B contact data company.

    Today, I'll show you how I improved it to start a conversation with my prospects.

    ---

    If you'd like me to review and enhance your outbound messaging, feel free to send me a DM on LinkedIn.

    I'm eager to help you refine your messaging.

    ---

    📬 If you find this episode useful, you might also enjoy my newsletter, SDR Game. Join 3,712 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Connect with me on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ---

    Chapters:

    (00:00) Problem with the LinkedIn Message

    (01:29) Researching the Market and Competitors

    (04:53) Analyzing the Sales Team Structure

    (05:23) Identifying Current Data Providers

    (06:21) Revamping the Message

    (07:14) Key Takeaways

  • 3 things you'll learn about outbound sales in 2024:

    The 10 rules of outbound What's working for Harry And what I'm working on with outbound at Agorapulse

    ---

    Harry Sims is the SDR Leader at Scratchpad.

    Harry has been working in sales for the past 12 years and leading/building SDR teams for the past 7 years.

    Connect with Harry on LinkedIn

    https://www.linkedin.com/in/harry-sims77777/

    Subscribe to Harry's newsletter: https://www.personal-prospecting.com/

    ---

    📬 For more prospecting and sales development tips, join 3,712 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Connect with me on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ---

    Chapter

    (00:00) Outbound sales expert

    (01:24) The Limitations of Playbooks and the Need for Autonomy

    (06:07) Educating Prospects and the Importance of the First Meeting

    (07:34) Understanding the Prospect's Awareness and Education Level

    (08:32) Targeting the Buyer and Business for Effective Outbound

    (10:30) Using Lawsuits and Technographic Data for Targeting

    (12:28) The Importance of Targeting in Outbound

    (20:06) Generating Ideas for Messaging through Customer Feedback

    (23:27) Gathering Insights from Customer Calls and Interviews

    (26:49) Using Champion Data and Referrals for Targeting

    (30:11) Tracking and Enriching Data for Effective Outbound

    (32:32) The Experimental Nature of Outbound and the Future of Personalization

  • 3 things you'll learn from the playbook of a top cold caller in 2024

    How to meet your prospects in the buyer's pyramid Sam's favorite cold-calling opener How to engage prospects and encourage them to ask questions.

    Join me in this episode: Sam shares his cold calling playbook and discusses his approach to cold calling as a top performer.

    Sam Byassee is a cold caller at Apex Revenue.

    In the past 6 months at Apex Revenue, Sam:

    100% 1:1 convos over the phone Booked 200 Meetings 870 Activated Leads: The prospect requested more info and a follow-up 3,200 completed Conversations: confirm the right person, get through a pitch, and place the prospect into the proper bucket

    Connect with Sam on LinkedIn:

    https://www.linkedin.com/in/sam-byassee-72b009152/

    ---

    📬 For more prospecting and sales development tips, join 3,712 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Connect with me on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    --

    Chapters


    (00:00) Cold Caller
    (01:24) Learning from Apex Revenue
    (03:43) Detaching from the Outcome
    (06:07) Segmenting the List
    (08:05) Account Segmentation
    (09:58) The Role of Apex Revenue
    (13:46) The Cold Calling Opener
    (15:39) Dissecting a Cold Call
    (21:20) Engaging Familiar Prospects
    (21:49) Building Genuine Interest
    (22:16) Adapting to Engage the Prospect
    (23:14) Skipping Parts of the Script
    (24:09) Handling Objections
    (24:39) Tracking Call Dispositions
    (25:06) Updating Call Results
    (25:36) Follow-up Strategies
    (26:04) Common Objections
    (26:28) Understanding the Prospect's Needs
    (27:27) Keeping the Prospect Talking
    (27:55) Boosting the Prospect's Confidence
    (28:52) Listening to Calls for Improvement
    (29:21) Flipping 'Not Interested' to 'Not Now'
    (30:19) Tracking Conversations and Activated Leads
    (31:17) The Four I's: Info, Intrigue, Intent, Interest
    (32:14) Improving the 'Not Interested' Metric
    (32:43) Asking Better Questions
    (33:10) Working on Openers and Delivery
    (34:06) Listening to Calls for Breakdowns
    (35:34) Understanding the Prospect's Needs
    (37:29) Avoiding Pitch Slapping and Feature Dumping
    (39:21) Trusting the Prospect's Timing
    (40:19) Focusing on Problems, Not Features

  • 3 things you'll learn from a hiring manager to land an SDR role in 2024

    What are the key skills assessed Tips on how to stand out from the crowd. And the common mistakes and how you can avoid them

    Join me in this episode as we dive into GB's strategies to get an SDR role in 2024, without sales experience, and a college degree.

    Gabrielle “GB” Blackwell is a Sales Development Manager, Mid-market at Culture Amp

    Over the past 7 years, GB:

    Interview 700+ candidates Hired 60+ SDRs

    Connect with GB on LinkedIn:

    https://www.linkedin.com/in/gabrielleblackwell/

    ---

    📬 For more prospecting and sales development tips, join 3,712 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Connect with me on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    --

    Chapters


    (00:00) Hiring Manager
    (00:58) Top Soft Skills and Hard Skills for SDR Candidates
    (03:22) Assessing Candidates with Experience and No Experience
    (07:09) Adaptability of Candidates with Experience
    (09:04) Critical and Strategic Thinking in Prospecting
    (11:28) Hiring Process at Culture Amp
    (14:40) Mock Call Assessment and Feedback
    (18:28) Importance of Full Mock Call Practice
    (19:26) Assessing Research and Business Acumen
    (23:14) Importance of Preparation and Curiosity in Asking Questions
    (26:05) Mistakes Candidates Make in the Hiring Process
    (36:36) Standing Out as a Candidate without a College Degree
    (43:46) Final Thoughts and Advice
    (44:16) Reflecting on Career Goals
    (45:36) Knowing Your Strengths and Deal Breakers
    (46:31) Selecting the Right Opportunities
    (47:25) Standing Out in Interviews

  • 3 Things You'll Learn About Sending Prospecting Videos on LinkedIn to Improve Your Efficiency:

    What to include in your prospecting videos What to say in your video When to send a video

    ----

    Here's one example of a video that Kayla uses, and you can start using now.

    ----

    Join me in this episode as we dive into Kayla's strategies and techniques for booking meetings with prospecting videos on LinkedIn.

    Kayla Cytron-Thaler is a Partner Development Manager at Drata.

    Kayla's notable achievements on her journey include:

    Sending more than 5,000 prospecting videos Now sends around 200 per month at Drata

    Connect with Kayla on LinkedIn:

    https://www.linkedin.com/in/kayla-/

    ---

    📬 For more prospecting and sales development tips, join 3,712 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Connect with me on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire/⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ---

    Chapters

    (00:00) Introduction and Background

    (00:58) Starting with Video Prospecting

    (01:53) Progression to Personalized Videos

    (03:20) Using LinkedIn for Video Prospecting

    (04:19) LinkedIn vs. Email for Video Prospecting

    (05:45) Why Video Works

    (06:42) Creating Authentic and Personalized Videos

    (07:31) The Challenges of AI-Generated Videos

    (08:31) Using Video for Job Search

    (09:30) Routine and Process for Recording Videos

    (10:49) Researching and Personalizing Videos

    (11:44) Calling Out Frustrations and Pain Points

    (13:10) Sending Videos to Connects on LinkedIn

    (16:05) Choosing Who to Send Videos To

    (17:26) Sequencing Videos and Nurturing Prospects

    (18:24) Using GIFs in Video Prospecting

    (19:52) Balancing Video Prospecting with Other Outreach Channels

    (22:12) Framework for Recording Videos

    (24:09) Personalized Videos vs. Group Videos

    (25:00) Using GIFs on LinkedIn

    (27:18) Scaling Video Prospecting

    (28:46) Realistic Expectations and Avoiding Perfectionism

    (30:05) Common Mistakes in Video Prospecting

    (31:03) Keeping Videos Short and Focused on the Prospect

  • 3 essential tips for landing an SDR role in 2024:

    How to handle mock calls and improve your performance. How to receive a job offer even after initial rejection. How to leverage company information effectively during the hiring process.

    ----

    Join me in this episode as we dive into Sam Nguyen's strategies and techniques for landing an SDR job in 2024.

    Sam is a BDR (Business Development Representative) at Gitlab

    Sam's notable achievements on her journey to securing an SDR role include:

    Landing her first SDR position without any prior sales experience or network. Securing a BDR role at GitLab, a company valued at $11.05 billion.

    Connect with Sam on LinkedIn:

    https://www.linkedin.com/in/samqnguyen/

    ---

    📬 For more prospecting and sales development tips, join 3,651 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Connect with me on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire/⁠⁠⁠⁠⁠⁠⁠⁠

    ---

    Chapters

    (0:00) Get an SDR Job

    (03:00) Discovering Tech Sales

    (06:00) Preparing for the Interview

    (10:00) Stand Out in the Hiring Process

    (15:00) Using Research to Impress

    (18:00) Staying in Touch After Rejection

    (23:00) Avoiding the Mass Easy Apply Approach

    (25:00) Persistence Pays Off

  • Episode #2: My Journaling Journey - The Six Biggest Takeaways on Prospecting in 2023:

    LinkedIn Focusing on Accounts Business Impact Having a Point of View A/B Testing and Analytics AI

    Send me a message on LinkedIn to let me know what you think about the episode: ⁠https://www.linkedin.com/in/elriclegloire/⁠⁠⁠⁠⁠⁠⁠⁠

    ---

    📬 For more prospecting and sales development tips, join 3,722 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠

    --

    Chapters:

    (00:00) My 6 biggest takeaways

    (01:56) 1: LinkedIn

    (04:18) 2: Focusing on Accounts

    (06:16) 3: Business Impact

    (10:02) 4: Having a Point of View

    (15:37) 5: A/B Testing and Analytics

    (20:24) 6: AI