Afleveringen
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What’s it really like to be a female golf coach in a world where 93% of coaches are men?
We asked Amy Millward, Molly Moore and Jamie Taylor, three leading teaching professionals on three different continents, in this no-holds-barred roundtable discussion.
Hosted by Sarah Gwynn, the trio talk through the challenges they have faced, the omnipresence of stereotypes, and how the industry can attract more new golfers.
We also discuss what’s happening in their respective regions – Dubai, the UK and the US – for women in golf, and whether the sport is genuinely doing enough to welcome greater diversity.
Amy tells of the success she has had building a strong community of women golfers at the Claude Harmon Academy in Dubai; Jamie surprises us with a statistic about African American LPGA professionals; and Molly suggests how golf can rethink participation.
Golf venues everywhere can learn from the valuable insights and ideas of these three ambitious women.
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Syngenta Golf: www.syngentagolf.com | @syngentagolf -
Miranda Robinson used to be regularly mistaken for a drinks cart girl when she was a golf course superintendent.
But, as her name nickname ‘The Smiling Superintendent’ suggests, she would always laugh it off and focus instead on “showing them why I belonged there and why I was a leader”.
“It’s very easy to be sensitive to other people’s perceptions of you, but you can’t control how someone else thinks,” she says. “All you can control is how you present yourself, and becoming negative doesn’t give you any advantage.”
Miranda came into golf purely by chance.
Despite playing every sport going at high school, she never considered a career in turf until two of her friends found summer jobs at the local golf club and encouraged her to join them.
She quit her well-paying role in a factory, immediately fell in love with working on the course and has spent the best part of two decades as an assistant or superintendent.
Miranda tells host Gary Firkins why she was always destined to succeed in a male-dominated industry, her hopes to encourage more women into the industry, and what helped her through a struggle with mental health as a 20-year-old.
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Miranda Robinson: @turfmow -
Zijn er afleveringen die ontbreken?
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Jim Beatty had little interest in golf growing up in his native Chicago. That was until a visit to Nebraska and a meeting with the state's first African American PGA of America Golf Professional, Steve Hogan, changed all that.
Hogan, who ran a par 3 course in Omaha at the time, introduced Beatty to the game and from there, he was hooked.
This proved to be the catalyst for a decorated career in which Beatty not only runs his own business, Jim Beatty Golf Ventures, but also founded the African American Golf Expo and serves as the Executive Editor of the African American Golf Digest.
He sees it as playing his part in a wider movement towards bringing greater diversity into the game of golf.
And while his motivation is rooted in the growth and sustainability of the game, Beatty points to a significant commercial opportunity for the industry too. African Americans value to the US golf market tops $4 billion, yet they make up only 5% of the United States' 25 million golfers. Beatty believes there is an opportunity to double or even triple this number.
But how can the industry realize this?
Beatty explains one of the key aspects is to make new golfers feel welcome and has a word of advice to PGA Professionals: "Start greeting your new golfer in the parking lot (...), pick up their clubs, the more you make them feel familiar and less threatened, the longer they are going to stay in this industry."
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Syngenta Golf: www.syngentagolf.com | @syngentagolf
Jim Beatty Golf Ventures: jimbeattygolfventures.com
African American Golf Expo: aagolfexpo.com
African American Golf Digest: africanamericangolfersdigest.com
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Mahaley Nemtuda has turned her life around.
From a troubled upbringing in which she left home early, faced expulsion from school and became a mother at a young age, she is now forging a career as a trailblazing turf professional.
The assistant superintendent from Mansfield, Ohio is juggling life, work and studies but wouldn’t have it any other way, as she puts it “you can only be as successful as you are dedicated.”
In a wide-ranging conversation, Mahaley describes a chance encounter with host Gary Firkins at a networking event during this year’s GCSAA Trade Show & Conference in which she asked him, “How do I network?”
She also opens up about her challenging formative years and the help and support she’s received from both her partner, Colby and the turf teams she has worked with.
Mahaley also talks about her plans to give back. Having been helped by mentors around her she now has plans to face her fears of speaking publicly so she can help other students as they embark on their careers in turf.
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Syngenta Golf: www.syngentagolf.com | @syngentagolf
Ohio State University ATI: https://ati.osu.edu -
In this special episode of the Syngenta Growing Golf podcast on the week of the US Women's Open, we are joined by Pebble Beach Superintendent, Bubba Wright and Syngenta's Kimberly Gard.
Bubba and his team will be joined by a 33-strong all-female volunteer turf crew to ready the course for this year's tournament.
This the third time leading females from across the country have been invited to volunteer, the first having taken place at The Olympic Club, San Francisco, where its Director of Golf Maintenance, Troy Flanagan first came up with the idea to bring in an all-female volunteer turf crew.
Syngenta's Kimberly Gard helped Troy turn that vision into a reality, and has carried it forward into successive US Women's Opens.
The initiative has gained recognition on The Golf Channel and has been the subject of a YouTube docuseries. It has also encouraged the women involved to form group chats, create their own 'women in turf' social media channels and push for greater visibility for their role in the profession.
Bubba and Kimberly tell host Gary what the volunteer crew will bring to the week, the significance of using the platform the tournament to help increase the visibility of women in turf and the importance of the friendships and networks established - and carrying these forward.
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Syngenta Golf: www.syngentagolf.com | @syngentagolf
Breaking the Turfgrass Ceiling: https://www.youtube.com/@womeninturfteam -
When Amir Malik and Alastair Spink joined forces to create opportunities for Muslim women to experience golf, they weren’t quite sure what to expect. But when their first event in Birmingham sold out in the space of 12 hours, they were blown away. Fast forward to the event itself and the reaction of those taking part, and they knew there was potential for something much bigger.
This led to the roll out of a series events across the United Kingdom attracting the interest of over 1,200 women.
Amir, Founder of the Muslim Golf Association and Alastair, Founder & Head Coach of love.golf, join host Gary Firkins for an in-depth discussion about their respective journeys into the game, how this unlikely partnership came about and how they created this level of demand through the power of WhatsApp.
They also speak about the importance of listening to the customer and using this insight to inform and enhance the experience.
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Syngenta Golf: www.syngentagolf.com | @syngentagolf
love.golf: www.love.golf
Muslim Golf Assocation: muslimgolfassociation.com -
Craig Haldane, Director of The Bernhard Academy, says course managers should “leave your ego at the door” in order to create great team culture.
After a 26-year career managing world class venues including Gleneagles and Emirates Golf Club, Dubai, Haldane is now training the next generation of golf course managers – and sharing his experience and expertise to improve the performance of turf teams while retaining valuable talent.
Talking to host Gary Firkins, Haldane says, “I have a unique perspective from the journey I’ve had – different cultures, different languages, different purpose. I’ve picked up on things that resonate and are transferrable wherever you work.
“If you ask anyone who’s worked with me what’s the one thing that Craig taught you, hopefully it would be to put your hand up when you need help. It has never let me down, and I do it to this day.”
In an open and honest interview, Haldane reveals the biggest mistakes he’s made in his career – and what he learned from the experience.
He also talks about the importance of turf professionals communicating and promoting the environmental credentials of golf courses – often misunderstood – to stakeholders and the wider community.
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Bernhard and Company: www.bernhard.co.uk
Craig Haldane: @haldane_craig -
Designer of 2023 Ryder Cup golf course at Marco Simone Golf & Country Club, Dave Sampson, joins host Gary Firkins to discuss how to create a stadium course fit for the world’s best.
He tells us how his love affair with the game started back in his native South Africa, his unconventional start in course design and the growing importance and role that sustainability plays in all aspects of golf course architecture.
He pays tribute to the people working behind the scenes to make the Ryder Cup happen, including Golf Course Superintendent Lara Arias and her turf team.
Finally, Dave tells us about the importance of accessibility, creating designs so that customers can play 3, 6 or 9 holes if they wish to, and assesses the rising prevalence of golf entertainment venues.
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Syngenta Golf: www.syngentagolf.com | @syngentagolf
European Golf Design: www.egd.com
Dave Sampson: @dsampsongolf -
Host Gary Firkins is joined by social intelligence experts Jacques de Guigné and Claire Martin from Ipsos and Mark Birchmore from Syngenta to discuss the findings of a pioneering social media listening project analyzing 16.1 million mentions of golf.
With a huge influx of players over the past three years, matched by the inexorable rise of social media, what are existing customers saying about golf, what do new participants think and how can clubs and courses engage prospective players?
The panel discuss key insights from the report, including golf’s negative reputation generated by controversial figures and topics such as Donald Trump and LIV Golf, comparing it with the positive sentiment and interactivity around the sharing of golf experiences on Instagram.
Golf & Social Media: The Great Divide is available to download now from syngentagolf.com and will be followed throughout the year supplementary studies into key topics including Gender, Diversity, Sustainability and Golf Entertainment.
Join the debate
Share your questions, opinions and comments with Syngenta Growing Golf on Twitter, LinkedIn or by writing to us: [email protected]
Syngenta Golf: www.syngentagolf.com | @syngentagolf
Ipsos: https://www.ipsos.com
Related content:
Syngenta Golf Market Research Reports
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