Afleveringen
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Steen is Head of Product Management at Atlassian. He was Google Drive's Group Product Manager, VP Product at Nitro after they acquired his startup Sensedoc. Before that he was co-founder of 5th Finger which actually got acquired (not once but) twice! by both Microsoft and Merkle. AND today we are talking All things Product Management.
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In this video, I discover that our team is the only one not doing daily standups! Seriously, Richard explains the disciplines they use in a remote WFH world (Melbourne was locked down hard, hard, hard at the time of recording). So we discuss some of the challenges there.
The summary is:
- Airwallex form “squads” that are spear-headed with Product Manager, Designer and Lead Engineer
- There is an over-arching SME strategy.
- Quarterly and Annual OKRs trickle down through the organisation.
opportunity decision trees (Teresa Torres, see Opportunity Solution - - Trees for Product Teams to ideate potential solutions to OKRs”
- Triaging of solutions (see Don’t build shiny objects)
- Monday planning meetings – where broader goals for the week within sprints are agreed
- Daily standups (!) -
Zijn er afleveringen die ontbreken?
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There is right and wrong ways to roll out your OKRs. In this talk Sten covers some basics around setting the right objectives, right key results and what flows from that.
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This section of a longer fireside covers:
- baggage BAs bring if they become product managers
- triads, tribes and durable teams
- is the structure a scaleup from how a startup should organize its team?
- why roadmaps suck and OKRs are a better organising principle
- what is a Product Council and how it maps to company strategy -
In another snippet from the interview with Matt from Bonjoro we discuss why “Jobs to be done” (JTBD) is so important to them.
Bonjoro have a large inbound funnel of different triallers types – because their platform is horizontally applicable. However, they are optimizing for SaaS customers in Sales and Customer Service use-cases – they are high value and high conversion probability. He discusses the conundrum here.
It seems brutal but if Bonjoro try to craft onboarding for all users they will lose their valuable SaaS customers by diluting the flow. -
The founder of Bonjoro digs in with me about the company journey, the user onboarding and his thoughts on Jobs-to-be-done and Product-Led-Growth.
Bonjoro lets SaaS companies boost customer engagement with perfectly timed personal videos with powerful integrations make it easy to convert your customers at the right part of the use journey - I think this is a product that will grow like crazy.
If you want the video check https://pointzi.com/blog -
We crammed 100+ people into a fireside on Growth and Product with Jordan Lewis from Deputy. This is the full session recording including Q&A, if you want to see the video version of this check out this blog post and follow our newsletter. https://pointzi.com/blog/2020/03/02/the-truth-about-a-b-testing/
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The video and transcript are at https://pointzi.com/blog/2020/02/12/product-led-growth-to-drive-down-your-cac/
I spoke to the Deputy Growth guys (Francois Bondiguel – Head of Growth and Jordan Lewis – Director of Growth) about their experience bringing the method into a fast growing startup where different stakeholders have different opinions on how to drive leads while driving down cost of acquisition.This is one of the main promises of the book: "How to Build a Product That Sells Itself".The point is that advertising is expensive, which means your CAC (Cost-of-Acquisition) is high. The promise is that if you design your product experience, then customers will:recruit customers,refer customers orthe product automatically draws other customers inand the product is so closely aligned to a users "Job-to-be-done" that the churn rate is low and people start to talk as a substitute for advertising. -
Jordan and Francois from Deputy tell a story about an earlier growth hack at Vend.
The lesson here is a template for Apps to consider de-coupling growth from marketing and product teams.
The cadence of roadmap iteration is one that Pointzi attempts to solve for Product Teams. But this story is a short but great example of how tasking a small team to operate independently to implement a lead generation side project turned into a huge success – that paid for itself plus-much-more.
To see the video go https://pointzi.com/blog/2020/02/05/decoupling-growth-from-product-management/
To get the future full interview subscribe at https://pointzi.com/blog -
The video of this will make more sense - you can view it here https://pointzi.com/blog/2020/01/22/deputys-onboarding-gamification-genius/
In the upcoming full interview with Deputy.com‘s Growth team leads (Francois Bondiguel – Head of Growth and Jordan Lewis – Director of Growth) we cover a lot of great Onboarding/Growth experiences and ideas.
But I’ve clipped this onboarding gamification example for special attention – its the most genius growth hack you’re are going to see this week! -
Onboarding is usually considered to be the first 5 minutes of the user’s experience in the App. But successful Apps always have FEATURE #2. This needs onboarding too!
Scott Middleton challenged this perspective in our recent Onboarding Best Practices webinar. Scott has his own “Aha” moment about why onboarding is really “Continuous Onboarding”.
To see the full video and summary blog post, checkout https://pointzi.com/blog/2019/11/07/what-is-continuous-onboarding/ -
Steen is Head of Product Management at Atlassian. He was Google Drive's Group Product Manager, VP Product at Nitro after they acquired his startup Sensedoc. Before that he was co-founder of 5th Finger which actually got acquired (not once but) twice! by both Microsoft and Merkle. AND today we are talking All things Product Management.
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When are Chatbots a better solution than Apps? What are the technical pros and cons for using bots?
Ayush and Pravin from Mindbowser address these and other questions - their team does both Apps and Chatbots.
Sorry about the clicking on my voice track - it proved to difficult to remove and any way the Mindbowser guys have all the interesting stuff to listen to.
Get more details at http://streethawk.com/category/podcast -
In this episode, SC who is the best selling author of "Mobilized" shares some design wins and fails based on 3 rules of fullfilling the needs of Body, Heart and Mind.
Here are 3 rules:
1. The best mobile products are physically and functionally beautiful. (Body)
2. The best mobile products focus on what matters to us. (Heart)
3. The best mobile products learn as we use them. (Mind)
To get the transcript and learn more, check out http://www.streethawk.com/blog/2016/07/sc-moatti-shares-3-rules-mobile-app-design/ -
Tobias covers the new features in Flurry - its had some huge improvements in the last few months and its awesome that its fighting back. Tobias also talks about some of his wins & fails at startups prior to joining Flurry.
StreetHawk support automation for push notifications, geofences and emails using Flurry data - so we love that things are being updated there!
For the transcript and more details see http://streethawk.com/blog/ -
Phenom is an iOS App for Athletes to to show off their gear and game. Brian talks about building community and their approach to "influencer marketing" - its a cool story about how authenticity makes for effective user acquisition.To get more podcasts and the transcription, check out our blog
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Profilic Interactive works with brands and funded startups. Their specialty is experiential design and Dina covers how they gather user requirements and adding gaming elements into their customers apps to increase value and retention.
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Nick Crocker from MyFitnessPal talks about the journey to 165Million App users. Inflection points in user activation, retention and most importantly utility came from focussing on the user's goals.
For a transcript check out http://streethawk.com/blog - Laat meer zien