Afleveringen
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More people play video games today than the entire global population when the first video game was released. This just shows the impact and advertising potential this colossal industry has.
The Campaign Gaming Summit 2024 took place yesterday (13 March) and in this episode Lucy Shelley, Campaign's new tech editor, brings you a recap of the most unmissable moments from the day.
Plus, you can hear the full panel debate from Sam Wahab, global head of gaming and XR at Charlotte Tilbury; Kieran Holmes-Darby, ex-gaming director at Formula E and Leah Mates, director of marketing, fundraising and engagement at the British Heart Foundation. They discuss how brands can build communities within gaming via co-creation and how important being a gamer is to understanding the gaming audience.
Further reading:
Knorr super-charges digital vegetables with video game mods
British Heart Foundation and PHD to flatline live Twitch streams in CPR campaign
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Campaign's creativity and culture editor Gurjit Degun is joined by premium content editor Nicola Merrifield and feature's editor Matt Barker to talk about some recent articles.
They cover: the Advertising Standards Authority's decision to overturn part of its ruling on the Calvin Klein FKA twigs ad; Campaign's interview with McCann London's Polly McMorrow; and Uncommon Creative Studio's start-up accelerator programme, Unrest.
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Zijn er afleveringen die ontbreken?
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Features editor Matt Barker is joined by UK editor Maisie McCabe and premium content editor Nicola Merrifield to talk about the return of the A List, back after a four-year absence.
After touching on the selection process and logistical challenges of getting all the content together, talk quickly turns to some of the best responses from the A List questionnaire, not least the eternal debate around "cats or dogs?"
The trio then hand over to UK editor in chief Gideon Spanier, who interviewed Paramountās chief content officer UK Ben Frow at last week's Campaign TV Advertising Summit.
https://www.campaignlive.co.uk/alist/2024
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The fabulous four are back, this week discussing Instagram's stalkery partner vibes, fake news on X, and how to spell banker. Hosted by Bukky from Wavemaker, Harriet from Publicis, Charlie from ShowHeroes and Jack from Craft Media.
Figures quoted in the MediaWeek podcast were accurate at the time of recording.
Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8
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Campaign's creativity and culture editor Gurjit Degun is joined by editor-in-chief Gideon Spanier and roving reporter Charlotte Rawlings to discuss some of the latest news.
They cover: Karen Blackett, WPP UK president, departing the business; Sky's media planning and buying review; the Campaign Media Awards shortlist and Rawlings' interview with Cannes Lions' global director of awards Marian Brannelly.
Further reading:
Adam & Eve/DDB: secret to Cannes success, comedy's return and consoling creatives
Cannes Lions 2023: see all the Grand Prix winners
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The Emmy and Bafta award-winning director and producer James Strong spoke to Campaign UK editor Maisie McCabe about directing ITVās hit drama Mr Bates vs The Post Office in a session at Campaignās TV Advertising Summit on Tuesday (27 February).
Listen to audio from the session as Strong and McCabe discuss how the television drama about the British Post Office scandal transcended entertainment and became a catalyst for social change.
They also discuss the implications for the future of TV drama, the portrayal of real-life issues, and how this will influence the strategies of broadcasters seeking to attract advertisers.
More:
ITVās Mr Bates vs The Post Office debut watched by record 9.2 million viewers
Mr Bates vs The Post Office is a powerful reminder that TV can deliver cultural change
Could Mr Bates vs the Post Office have been such a hit without linear TV?
RSA signs Mr Bates vs The Post Office director
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Campaign media editor Beau Jackson is joined by senior media reporter Shauna Lewis to discuss some of the latest news.
Items on the agenda include former Publicis Media UK chief executive Sue Frogley's new job, M&C Saatchi's appointment of Zaid Al-Qassab as group chief executive, and the latest departures at Channel 4.
The discussion also turns to commercial broadcasters' reaction to BBC Radio launching four new stations.
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Campaign features editor Matt Barker is joined by Jenny Mitton, managing partner and women's sports lead at M&C Saatchi, Melissa Robertson, chief executive officer at Dark Horses and Will Mould, senior vice-president of experiential in Europe at 160over90, to discuss 2024's big sporting events, focusing on the Olympics and European Football Championships.
Chat centres around the idea that sports fans are becoming more niche and how brands can look to engage with this more fractured market, before turning to sponsorship and messaging.
Finally, everyone looks forward to some intriguging sporting action throughout the remainder of the year, both in and out of the stadium.
Further reading:
https://www.campaignlive.co.uk/article/why-londons-olympic-branding-changed-game/1796670
https://www.campaignlive.co.uk/article/olympics-golden-opportunity-brands-despite-reputation-risks/1856863
https://www.campaignlive.co.uk/article/natwest-tv-spot-team-gb-encourages-people-reach-goals/1862015
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Our intrepid media explorers investigate wrestling, goggles and stainless steel thermoses. Hosted by Bukky from Wavemaker, Harriet from Publicis and Jack from Craft Media.
Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8
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Campaign media editor Beau Jackson, premium content editor Nicola Merrifield and UK editor Maisie McCabe delve into some of the latest news and features.
They discuss M&C Saatchi's hiring of Jo Bacon ā global client lead for Ogilvy and WPP across Unilever ā as its chief executive, the departure of R/GA London's executive strategy director Fern Miller, and how far digital advertising can save the linear TV downturn.
There is also the launch of Campaign Canada and the upcoming Campaign TV Advertising Summit.
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Campaign's journalists Gurjit Degun, Imogen Watson and Charlotte Rawlings discuss some of the latest news.
They cover the Advertising Standards Authority investigating Nationwide's ads; the latest pitching activity from brands including National Express, Molson Coors and USwitch; and the shops shortlisted for the Agency of the Year Awards.
The trio also talk about brands' activity around Valentine's Day.
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The 58th Super Bowl took place on Sunday 11 February, with the Kansas City Chiefs beating the San Francisco 49ers to become NFL champions.
Campaign's creativity and culture editor Gurjit Degun asked Helen Rhodes, executive creative director at Bartle Bogle Hegarty, Regan Warner, executive creative director at McCann London, and Noel Bunting, chief creative officer at Publicis.Poke, to review a selection of the ads that ran around the game.
They critiqued: Uber Eats āDonāt forgetā by Special Group; Paramount+ āKnucklesā by Droga5 New York; CeraVe with āMichael CeraVeā by Ogilvy; Apple Music with āWhereās Usherā; Reeseās "Yes!" by Erich & Kallman; Squarespace āHello down thereā; and Etsy āGift modeā by Orchard.
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Campaign and sister brand, C&IT, join forces to talk all things event marketing with Yorkshire Tea and First Event in this sponsored episode of the Campaign podcast.
In this podcast episode, we chat about:
The role of event marketing: present, past and futureWhy the relationship between brand and event agency breaks downEvents in Yorkshire Teaās media mix: to what extent has events contributed to the brandās success?Featuring: Marc Allott, creative director, First Event; Ben Newbury, head of brand marketing, Yorkshire Tea
This podcast episode is sponsored by First Event.
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The Campaign podcastās new format, now featuring twice a week, returns today with a deep dive on mental health in adland.
Campaign's media editor Beau Jackson speaks to Josh Krichefski, IPA president and Group M chief executive for EMEA and UK, and Sue Todd, chief executive of NABS.
Following Krichefskiās People First Promise launched in January the pair discuss the state of mental wellbeing in adland and share best practice examples, including the temptation for agencies to apply initiatives rather than effect change.
Todd said: āWe've got to be accountable for things that get results which all the People First agenda will help us do but we've also got to move from initiatives and policy to embedding good practice and, for me, that comes down to attention on people managers and making sure they are absolutely taken care of in the sense of being capable and able to create environments where people are struggling can speak up.ā
Coming up later this month is the TV Advertising Summit ā if you havenāt already, book your spot here.
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Live radio, watercooler TV moments, stunning out of home billboards - ignore or underestimate them at your peril. Hosted by Bukky from Wavemaker, Harriet from Publicis and Jack from Craft Media.
Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8
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In the first of a new second weekly Campaign podcast, features editor Matt Barker is joined in the studio by media editor Beau Jackson and reporter Shauna Lewis to discuss some of the big stories that have appeared on the Campaign Live site over the past week and look forward to what's happening over the coming few days.
The trio chat about Coffee & TV selling a majority stake to Omnicom as it eyes expansion in the US, before chewing over the latest on cookies and Google and the introduction of Amazon's Prime Video ads and the news of Mother investing in sports and entertainment agency Run Deep.
That then leads to a quick preview of this weekend's Super Bowl and expected return to humour in ads. Big question is, will any of them actually be funny?
These new Tuesday morning podcasts will be news-round up chats, generally shorter than the usual Thursday editions, which will continue to be deeper dives into various issues surrounding the industry.
However, just to confuse you all, next week will see a Super Bowl special, reviewing the ads shown before, during and after the big game. And then on Thursday we'll have the news round-up.
Further reading:
https://www.campaignlive.co.uk/article/omnicom-buys-uk-post-production-studio-coffee-tv/1859492
https://www.campaignlive.co.uk/article/cma-google-cannot-proceed-cookie-deprecation-until-concerns-resolved/1860223
https://www.campaignlive.co.uk/article/mother-invests-sports-entertainment-agency/1859321
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Campaign work and inspiration editor Imogen Watson is joined by Franki Goodwin, chief creative officer at Saatchi & Saatchi London, Jo McClintock, vice-president brand and marketing at Trainline and Tom Sussman, deputy chief strategy officer at Leo Burnett, to discuss the role that advertising can play amid the UKās ongoing cost-of-living crisis.
They discuss the moral dilemma brands face around encouraging financially unstable people to spend, restrictions to creativity, and whether consumer confidence is building now, the country has hit peak inflation, and interest rates are coming down.
Elsewhere, Campaign reporter Shauna Lewis joins Watson in the studio to discuss recent redundancy news and the shock departure of Channel 4 chief marketing officer, Zaid Al-Qassab.
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Goalhangerās top podcast talent unites for the first time ever at Campaign & PodPod's Podcast Advertising Summit.
Co-founded by Gary Lineker, Jack Davenport and Tony Pastor, Goalhanger has taken the world of podcasting by storm over the past few years. After the popularity of The Rest Is History, the company moved into politics, followed by money, football and entertainment, and shows no signs of slowing down. Now, for the first time ever, four of the hosts from Goalhangerās top podcasts in its The Rest Is franchise have come together for an exclusive crossover podcast.
Recorded at PodPod and Campaignās Podcast Advertising Summit last week, this exclusive live recording - presented by headline partners Spotify Advertising - features Gary Lineker, Marina Hyde, Steph McGovern and Alastair Campbell giving their insights into what 2024 hosts for the world of podcasting and their respective areas of expertise, as well as how advertisers can best take advantage of key calendar events to share their messages.
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Campaign features editor Matt Barker is joined in the studio by media editor Beau Jackson to chat about some of the big news stories of the week, including a threat to Havas to have its B-corp status revoked after Havas Media won Shell's global planning and buying account.
They also discuss Campaign's most recent Question of the Week, asking whether the industry takes staff departures too seriously.
Matt then hands over to creativity and culture editor Gurjit Degun, who chairs an all-star creative panel featuring Lynsey Atkin of 4Creative, Chaka Sobhani, outgoing CCO at Leo Burnett Worldwide and CCO of Leo Burnett UK and Fallon UK, Dan Dawson of Grand Visual and Charlene Chandaresekaran and Dan Morris of TheOr, recorded earlier this month at the Campaign Year Ahead Breakfast Briefing event.
Further reading
https://www.campaignlive.co.uk/article/b-lab-probe-strip-havas-agencies-b-corp-status-shell-win/1858504
https://www.campaignlive.co.uk/article/does-adland-staff-departures-personally/1857456
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Crypto, Metaverse, Futureverse, Readyverse...the AI revolution discussed in verse. Hosted by Bukky from Wavemaker, Harriet from Publicis and Jack from Craft Media.
Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8
The Reading List:
"Media and Society: Critical Perspectives" edited by Graeme Burton
"The Long Tail: Why the Future of Business is Selling Less of More" by Chris Anderson
Convergence Culture: Where Old and New Media Collide" by Henry Jenkins
The Shallows: What the Internet Is Doing to Our Brains" by Nicholas Carr
What Marketers Don't Know, Byron Sharp
Buyology: Truth and Lies About Why We Buy" by Martin Lindstrom
Stephen King's Planning Guide: https://www.slideshare.net/luciodiasribeiro/stephen-king-jwt-planning-guide-march-1974
How not to plan: https://www.apg.org.uk/publications-hownottoplan
Practitioners worth a LinkedIn follow:
Les Binet
Byron Sharp
Rory Sutherland
Sarah Carter
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