Afleveringen
-
In this episode, we talk to Higher Logicâs Sr. Product Marketing Manager Sarah Spinosa about how to effectively use association job boards to assist members in their career growth, sustain industries, and increase the value of your association community; all part of effective association management. Topics include:
Job Boards reinforce your association as the âprofessional homeâ for members.A job boardâs role in member recruitment, engagement, and retention.A job board's role in generating non-dues revenue.Using job boards to spot skills demands and gaps, and education opportunities.How job boards add value to your community and drive logins.How job boards can keep the industry healthy.Effective job board tech tools and management tips.Useful Links:
Visit higherlogic.com/podcasts to learn more about Higher Logic Thrive Jobs and explore our guide to the ideal association tech stack.
-
Our guest on this episode of The Member Engagement Show is Higher Logic's Sales Enablement Manager Devin Timbrook, who has 7 yearsâ experience working with associations and nonprofits. Devin specializes in scalable ways to engage members, and in this episode she focuses on how associations can use automation to save time and create personalized member experiences. Kelly and Devin cover:
Trends in automation for associationsSome ideas for using automation to better your member experienceAutomation opportunities in marketing and online communitiesHow Higher Logic's Advanced Starter Kits can help you get startedResponses to some common concerns about automatingDevin will explore automation in more depth during her session at Super Forum 2024, April 10-12 in National Harbor, MD. Hope to see you there!
And check out other episodes of the show, and association resources at higherlogic.com/podcasts/.
-
Zijn er afleveringen die ontbreken?
-
In this episode of The Member Engagement Show, Kelly talks with Kunal Johar, Co-founder and Chief Technology Officer of OpenWater by ASI. Kunal shares how anyone can help their organization digitally transform. He also walks through the transformative impacts of using the latest addition to the Higher Logic Thrive suite: Higher Logic Thrive Submissions and Review. The result of a partnership between Higher Logic and OpenWater, Higher Logic Thrive Submissions and Review is an abstract software that integrates with Higher Logic Thrive Community enabling organizations to collect and manage award, abstract, scholarship, grant, and other submissions and applications.
Listen to the episode for more:
Digital Transformation doesn't have to be a giant structural change; it can be one person deciding to improve a process (and you can iterate on that improvement).Member needs and day-to-day efficiency is what drives digital transformation. Associations should ask "what are our daily roadblocks?" and then consider "is there a simple way to fix this?"Associations should explore ways to use the tools they already have for digital transformation - avoiding additional budget approval.Kunal will also be joining us for Super Forum 2024, April 10-12 - don't miss out!
Learn more about Higher Logic Thrive Submissions and Review, and check out other resources we've referenced on The Member Engagement Show at higherlogic.com/podcasts.
-
On this episode of The Member Engagement Show, Kelly talks with Higher Logicâs Sr. Sales Engineer Emily Stamm about association volunteer and mentorship programs. The episode covers:
How mentorship programs benefit both seasoned experts and younger members.Why you should establish volunteer programs in your association.What makes for great volunteer opportunities.How to spot and foster the best potential volunteers.How use community to create member engagement in volunteer and mentoring programs.Showcasing volunteer efforts, programs, and results.Ways to show your appreciation for your volunteers.Check out the resources and events mentioned during this episode at higherlogic.com/podcasts, including:
Super Forum 2024, which takes place, April 10-12 - Emily Stamm will be teaching a session to help you improve your mentoring and volunteering programs!Our guide, Path to Renewal: Mentoring & Volunteering -
Our guest on todayâs episode is Higher Logicâs own Martha Jack. Martha is the Senior Director of Design Services, where she leads the Design Services team in helping customers build communities uniquely tailored to association needs. Martha has worked with countless clients to create community and website experiences that foster member engagement and support the objectives of associations. Topics covered on this episode include:
Creating synergy between websites and communities.Why community design is so important for helping members stay engaged and find the information they needCreating sustainable communities with automation that saves staff time.Why your community homepage doesn't need to have everything, everywhere, all at once.How to create ongoing interest by launching new community features over time.Important design considerations that are unique to association websites.Website and community design trends.Why you should never consider your community âfinished.âFind links to our Higher Logic Thrive Community Lookbook, and more information about Higher Logic Design Services at higherlogic.com/podcasts.
Martha will also be teaching a session at Higher Logic's Super Forum 2024, April 10-12, on web accessibility to help you learn how to make your community better for everyone. Register to learn more from Martha and others!
-
Kelly's guest on this episode of The Member Engagement Show is Shaine Anderson, Executive Vice President and COO of the commercial real estate development association, NAIOP.
Shaine has also held roles at the National Association of Landscape Professionals, the US Indoor Soccer Association, and the American Composites Manufacturers Association. Over the years, Shaine has just about seen it all in the association space. In this episode, she shares tips for those starting a job with an association and for others thinking through their career growth in the association industry. She also explores trends in the field. Topics covered include:
Working in an association is, first and foremost, a people-centered job. Those who succeed cultivate emotional intelligence and love to work with others.Working in the association world means being curious and having a thirst for learning. Get to know multiple areas of associations for more context around your particular role.For your association to succeed, members must feel they can't miss out on what you offer.When your association is doing advocacy work, share the behind-the-scenes work with your members.Test different tools and technologies, but once you choose, maintain consistency.Check out the resources and events mentioned during this episode, including:
Super Forum, April 10-12 - The early-bird discount is still in effect!Higher Logic's on-demand webinar, Future-Proof Your Association.Higher Logic's 2023 Association Member Experience Report. -
Our guest on this episode of The Member Engagement Show is Lucas McCann, President/CEO of Core Affinity. Lucas is also President and owner of the Big Red M and the host of the 6 Degrees of Associations podcast. He's worked with over 1000 associations to develop successful programs, optimize marketing, increase revenue, and cultivate industry partnerships.
Kelly chats with Lucas about association affinity programs, covering topics such as:
What does an affinity program for an association look like?Common misperceptions about affinity programs.The dangers of not properly resourcing affinity programs.Common mistakes made in running affinity programs.The near-magical powers of member feedback.The near-magical powers of making experiences easy.The steps to starting or reviving an affinity program.The importance of data and reporting.Trends and innovations in affinity programs.Learn more about Core Affinity.
Listen to the 6 Degrees of Association podcast.
Check out Higher Logic's recent 2023 Association Member Experience Report.
Register for Super Forum 2024 by February 2, 2024 to save $200 on your registration!
-
In this episode, Higher Logicâs Kelly Whelan talks with Teri Carden, creator of Non Dues-A-Palooza, an organization that brings together industry thought leaders and curious association professionals to explore new and innovative ways to generate and implement non-dues revenue for associations. Give the episode a listen and youâll learn:
Why NDR so important and impactful for associations.Todayâs typical dues/NDR split for association revenue.Examples of non-dues revenue streams.Key takeaways from this yearâs Non Dues-A-Palooza event and what to expect from Non Dues-A-Palooza popups coming to a city near you.Three things your sponsors are looking for.Links mentioned in the episode:
Learn more about Non-Dues-a-Palooza: https://www.nonduesapalooza.com/Contact Teri Carden: [email protected] Logic's upcoming webinar, with CEO Rob Wenger, The Future Is Now:AI and Automation in Association Software (choose the time that works for you)November 16: http://www.higherlogic.com/w/november-2023-rob-product-ai-webinar-rsvp/November 20: http://www.higherlogic.com/w/november-2023-apac-rob-product-ai-webinar-rsvp/Register for Super Forum 2024, where Teri and others will share tips and ideas for helping your association thrive: https://superforum.higherlogic.com/ -
Today we discuss Higher Logicâs 2023 Association Community Benchmark Report with Senior Customer Advisor Kristen Parody. Kristen and Kelly cover topics like:
Why associations should review benchmarks and how they can use them.Using benchmarks to inform discussions with your leadership team.The trends in engagement pre-, during, and post-pandemic.Using benchmarks for reasonable goal setting.The percentage of users that actually engage.Why email digest open rate is important.Tips for collecting and analyzing your own community data.Strategies for improving engagement with your community.Adopting a personal voice in your community.There are several resources mentioned in this episode that are useful as you review community benchmarks and work on increasing your associationâs member engagement.
Download the 2023 Association Community Benchmark Report.Read Kristenâs checklist of things community managers can do to ensure online community health.Higher Logic customers can log into the Higher Logic User Group (HUG) and join us for monthly Hug Connects to learn from their peers.We're also currently soliciting speaker proposals for Super Forum 2024 - share your insights, your successes, and even your failures through a workshop, panel, or speaker session. The deadline for submissions is October 13, 2023.
-
On this episode of the Member Engagement Show, Kelly talks with Sarah Spinosa, Product Marketing Manager at Higher Logic and a member of the ASAE Marketing Advisory Council. Sarah has 15 years of marketing experience and served on the 2023 ASAE MMCC Program Advisory Council and as an ASAE Gold Circle Award judge. The conversation revolves around member-generated content and touches on:*What member-generated content is*Why it's important for associations*Ideas for leveraging your membersâ expertise*Ways to gather member-generated content*Making it easy for members to submit content*Tapping into sponsors and partners for content*Encouraging content from newer, younger members who are earlier in their careers*Promoting and highlighting member-generated content
Sarah will be presenting a deeper dive on this subject at the ASAE Annual Meeting & Exposition August 5-8, 2023 in Atlanta, GA.
-
In this episode Higher Logic's Sr. Marketing Automation Manager and email marketing expert Stefani Read touches on some of the learning from Higher Logicâs annual Email Benchmark Report and gives tips on how to operationalize the revealed insights.
Topics include:
The effect of Appleâs Mail Privacy Protection on getting accurate open rate metrics and other recipient data and how to cope with itWhy desktop opens shot up after MPP, but mobile email opens went down.Why you should look at actual number of clicks and not click through percentageWhy itâs no longer smart to build strategy around open rates you canât be 100% confident inTrends in email volumes, open rates, and click ratesTactics that impact email metricsA/B testing tipsTips for what metrics and email data you collectDownload Higher Logicâs 2022 Email Benchmark Report.
Read more about how to adapt to Mail Privacy Protection in our blog post, The Impact of Email Privacy Rules and Tips for Adapting.
-
Associations need to be able to draw in each new generation (both as members and staff) to continue grow and thrive. As Gen Z enters the workforce, how should associations adapt in order to demonstrate their relevance?
Our guest this episode is Hanna Holman, a 2021 graduate with a BA in strategic communication journalism. She was a project manager with Mountain Tennessee Outreach Project, a group working to alleviate substandard housing in rural Appalachia, and is now the membership assistant at Public Responsibility in Medicine and Research, a non-profit dedicated to advancing ethical research. There, she handles member recruitment and retention, produces member content, and serves as a primary point of contact for PRIM&Râs members.
The episode covers:
Ideas for associations looking to engage the next generation of members and staff, and to adapt to a changing world.Gen Zâs key considerations when looking for professional roles and employment?Why Gen Z might be less likely to make work their passion and focus of their life than previous generations.Accounting for changes in work and learning expectations.Thinking beyond email and appearing in Gen Zâs lives more creatively.Reducing the barriers to information and engagement.Avoiding the damage outdated systems can do when youâre trying to appeal to Gen Z.Listening to younger staff members for a strategic advantage.Are younger generations even interested in joining associations? Do they even know about them?Leveraging FOMO.The power of candid, casual conversations (and not being afraid of them)Keep exploring this topic during Higher Logic's free webinar on March 21, Attracting and Retaining the Next Generation of Association Members and Staff. During the webinar, a panel of association professionals will discuss:
Considerations for your technological infrastructureIdeas for cultivating a flexible work and learning environment Strategies for supporting membersâ and staffâs professional growth And more! -
This episodes guests, Alexey Gutin and Josh Slyman of Web Scribble, walk us through the enormous value that job boards and communities that incorporate career development bring to associations, employers, and members.
Alexey is Co-founder and CEO at Web Scribble while Higher Logic alumni Josh is the companyâs Director of Product Strategy.
In this episode, we cover:
Higher Logic's newest association solution, Higher Logic Thrive JobsA review of the labor markets for last year and 2023What kind of talent is currently in demandThe value of career centers and job boards for associations in this environmentHow boards can help introduce members to careers they never before consideredHow vital it is for associations to stay aware of career development needsJob boards as a driver of content that engages and retainsJob boards as a source of NDRJob boards attracting employers as eventual partners and sponsorsJob boards as a source of informative data for the association and partnersThe Community + Job Board + Marketing + LMS ecosystemWhy âif you found a member a job, you found a member for lifeâJosh Slyman will also lead a session at Super Forum 2023 about how strategically connecting careers and community to protect your memberâs careers drives membership, revenue, engagement, and forwards your mission. Register to gain more tips and tactics - April 10-12 in Washington, DC!
-
This episode, we talk with speaker and thought leader Reggie Henry, Chief Information and Performance Excellence officer at ASAE about what associations should be thinking about in 2023. We cover ground such as:
Are we planning too much based on last yearâs data and technology?Why you can't go back to how things were pre-pandemic.The importance of continuing to support the new and diverse people brought into the fold via virtual meetings.Preparing to attract and retain the next generation of members and staff.The importance of having listening posts in communities.How communities become critical in both pandemics and recessions. The new contract needed with members to get to personalization.Being mindful of the RONI, Return on NOT Investing.The importance of technology infrastructure and a smooth user experience.Best of Need vs. Best of Breed.The dangers of chasing the wrong metrics.Meeting people based on their interests, not on what we have to sell.Learn more about ASAE and their upcoming events at ASAEcenter.org
Registration is now open for the 13th annual Super Forum, April 10-12 in Washington DC! You wonât want to miss this comprehensive conference for association professionals. There will be a whole host of sessions dedicated to helping you enhance your member experience, and youâll have the opportunity to share ideas, strategies, and challenges with your peers in the field.
In a challenging economy, itâs more important than ever to stay on top of trends and tactics to keep your members renewing and to help your association thrive - and that's easier to do with a community of colleagues beside you. We hope to see you there!
-
In this episode, host Kelly Whelan talks with Higher Logic Product Marketing Manager Sarah Spinosa about the recently released Association Member Experience Report. There's nothing like going right to source when you want to find out what members want, like, and wish they were getting from their association memberships, and that's exactly what this report outlines. This is an episode not to be missed!
Topics covered include:
Who Higher Logic surveyed and whyHow members prefer to get information (it may surprise you)What benefits members value mostHow often members tend to interact with their associationsAre associations giving the level of personalization members wantWhat the survey revealed about events, both in-person and virtualTop reasons members consider leaving their associationsHow associations can use this valuable informationDownload Higher Logic's 2022 Association Member Experience Report to learn more!
-
The Guest: Suzanne F Stevens. Suzanne is a professional speaker who has served on many boards, including as past president of the Canadian Association of Professional Speakers. As the founder of YouMeWe Social Impact Group, she works with organizations to grow Conscious leaders, their influence, and Social Impact â sustainably. Suzanne merges her social initiative expertise in the nonprofit and for-profit worlds to create an enriched experience that will attract, engage, and retain a diverse membership.
The Topics:
The importance of associations incorporating social initiativesHow associations can choose initiatives and issues that align with their valuesMaking social initiatives part of the strategy vs. an add-on or afterthoughtThe concrete steps leadership can take to âbake inâ social initiativesHow connecting to the social issues members care about leads to retentionSocial issues as another way of connecting members to each other, including at eventsWhat makes a social initiative sustainableWhy associations are in an especially strong position to improve the worldHandy Links:You Me We Organization
Higher Logic's 2022 Association Member Experience Report
-
In this episode of Higher Logic's Member Engagement Show, Kelly talks with Marianne Fray, CEO of the Maternity Care Coalition, an organization that works to improve the health and well-being of pregnant women and parenting families, and enhance school readiness for children 0-3.
With a 30+ year career inspiring diverse teams to do more together than they could alone to strengthen communities, Marianne has stablished two successful cross company industry communities that drive business innovation in the project management and life sciences industries. She has advised F100 companies on diversity and inclusion practices and is a founding member of a 501c6 non-profit organization called Women of Color in the Pharmaceutical Industry.
This episode explores:
The meaning of being a servant leaderThe power of asking people what they needThe need to check our assumptions and recognize how misperceptions can put people into reductive boxes and cause missed opportunitiesThe importance of looking out for individual and systemic bias so that we can be prepared to examine and sometimes dismantle the conscious and unconscious judgments that shape and define our worldWhat it means to truly represent your constituentsThe magic question that can kick off any relationship positivelyTo learn more about Marianne Fray and about black maternal mortality and morbidity, check out her article in Women's Way.
To learn more about Maternity Care Coalition's work, check out their 2022 Annual Report: Advocating for Parental Autonomy.
You can also download Higher Logic's 2022 Association Member Experience Report to learn more about what members value most from their associations.
-
Our guest on this episode is Dominick Mondi, President of the MidAtlantic Society of Association Executives and Executive Director of the NE Spa and Pool Association. In it, our host Beth and Dominick discuss:
Why you should consider volunteering at an associationWhat is âmicro-volunteeringâ?Keeping a volunteer base engaged and energeticThe many ways people come to work for associationsThe challenges associations are facing and ways to deal with themPreparing your association for the future of member engagementThe benefits of having regional chaptersHow to convince leadership of the benefits of attending gatherings beyond the big annual conferenceThe kind of experiences that keep members really happyThe power of personally asking prospects to attend get-togethersHow to decide whether to volunteer at the local/regional level or national levelDon't forget to subscribe to Association Marketing Pros (AMP), Beth's weekly newsletter for association marketers.
-
In this episode, Beth Arritt speaks with guests Frank Humada and Colby Horton with Association Briefings about the power of communicating through audio and the ins and outs of launching a podcast for your association.
By listening to this show, you'll learn:
Is podcasting right for your association?The strategy that goes into successful podcastsLessons learned from the association podcasting front linesHow to approach the critical role of show hostThe role podcasts can play in non-dues revenueHow to find and manage great guestsHow to cover the most compelling topics possibleHow to promote and drive traffic to your podcastIs podcasting a fad or a permanent media content channel?Be sure to check out Colby and Frank's podcast, Engaging in the Next - especially Beth's episode with them.
And don't forget to subscribe to Association Marketing Pros (AMP), Beth's weekly newsletter for association marketers.
-
This episode's guest, Bruce Rosenthal, has an amazing mastery of how to maximize the relationship between associations and their corporate sponsors for both NDR and better member servicing. Corporations re-evaluated during the pandemic what works best for them in pursuit of their overall goals, and associations need to pay attention to those changes.
Bruce is a longtime strategic advisor and consultant to associations, helping them advance corporate sponsorship and partnership programs, identify strategies to increase revenue and member value, create added value for corporate partners, and develop corporate sponsorship and partnership implementation plans.
In this episode, you'll discover:
How sponsorships changed since the pandemic and what was learned about sponsorsâ needsThe new needs of corporate sponsorsThe best way associations can meet those needs nowWhat doesnât work anymore when pitching sponsorshipsThe internal culture change needed inside associations for new approaches to corporate partnershipsHow to make corporate sponsors feel like a true part of the membershipWhat makes an association a necessity for members and partnersThe right way for associations to partner with corporate partnersResults of a sponsorship engagement studyWhat mistakes associations are making in servicing their sponsorsHow to get corporations to return your callsDon't forget to subscribe to Association Marketing Pros (AMP), Beth's weekly newsletter for association marketers.
- Laat meer zien
