Afleveringen
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Two of the fastest ways to grow your business are to increase your customer base and improve your offering to attract higher-value customers.
What if I told you there was a way to expand your customer base exponentially and enhance your offering in one clever move?
That is what Josh Springer does through the power of acquisitions. Josh is the Head of Corporate Development at Hawke Media, a powerhouse marketing agency.
Josh specializes in acquiring other agencies and merging them into Hawkeâs existing ecosystem. This not only enhances Hawke's services but also brings in a ready-made customer base overnight.Now they have a more powerful team and a larger pool of clients.
In this episode, Josh joins us to explain his approach to acquisitions, from sourcing potential targets to sealing the deal.
He explains the different types of deal structures he negotiates, his growth strategies post-acquisition, and the key to smoothly merging a new agency into Hawke Mediaâs framework.
One of the key areas that Josh prioritizes is employee retention. According to Josh,âThe value behind an agency is the people that it comes with. If you start cutting people, you start losing clients, you start messing with culture, then all of a sudden you're left with a shell that doesn't really resemble what you were trying to buy in the first place.â
If you're hungry for rapid business expansion, this episode lays out the blueprint for scaling up through strategic bolt-on acquisitions. Donât miss it!
Topics Discussed in This Episode: Joshâs background and how he ended up working in M&A (02:26) Assessing the right time to acquire a new agency as a growth play (05:10) The key to employee retention during an acquisition (08:15) How Josh integrates acquisitions into Hawke Mediaâs existing structure (10:46) How Josh sources his acquisitions (14:36) The profit margins agencies should aim for at different valuation levels (23:36) The quick growth levers that Josh has learned to pull on his agency acquisitions (25:48) The types of deals Josh negotiates and structures (30:03) How Josh measures the success of his acquisitions (38:38) The lessons Josh has learned from all of the acquisitions he has overseen (42:55) Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Hawke Media Joshâs LinkedInSit back, grab a coffee, and learn how to scale your business through mergers and bolt-on acquisitions!
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The customer is always right.
If this is true, then understanding consumerâs opinions and preferences is the secret sauce to success.
But how do you ask the right questions to the right people in order to gather this feedback?
Thatâs where John Li comes in. John and his co-founder Justin were scratching their heads over this very question while trying to get feedback for their own business.Being savvy software developers, they created PickFu â a market research and consumer feedback platform that allows businesses to gather in-depth feedback from real people in minutes.
In this episode, John joins us to discuss how conducting meaningful consumer feedback can drastically improve your business.
He explains that it is never too early to start communicating with your audience.
Gathering feedback can help you pre-validate your products before theyâve even launched by testing logos, packaging, mottos, etc. This can be the difference between a lukewarm introduction to the market, and a rocket-fueled burst onto the scene.
In fact, John helped a business 10x their profits by doing just this.
But collecting feedback isnât all you should be doing. According to John,
âIt's so important to connect with and listen to your audience. Run surveys, bounce ideas, have conversations, etc. But itâs also important to do market research. There might be a whole different set of people that you arenât targeting that could open up an entirely new area of the market for you. So it's important to get feedback from both sides.â
Of course, there's an art to asking for feedback. John explains which types of questions you should ask, the different types of experiments you can conduct, and the ideal audience size for collecting usable feedback.
You donât have to fly blind. This episode will light the way and teach you how to use feedback to fuel your business growth.
Topics Discussed in This Episode: Johnâs background and the origins of PickFu (02:20) The importance of market research and collecting consumer feedback (06:03) How often should you be doing market research? (10:31) The different types of consumer research experiments you can run on PickFu (15:54) How to encourage feedback and gather the best feedback from consumers (18:05) The most common myths about consumer feedback (25:28) The ideal audience size for meaningful consumer feedback (27:34) Managing negative feedback from consumers (30:23) How consumer feedback can save a business from failure (35:18) Johnâs goals for PickFu moving forward (37:44) Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter PickFuSit back, grab a coffee, and learn how to gather consumer feedback that will elevate your business to new heights.
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Zijn er afleveringen die ontbreken?
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Buying an existing online business is great in theory, but what is the experience actually like in reality?
In this week's episode, we chat with Landon Greenhalgh, an entrepreneur who recently took the plunge and acquired his first eCommerce business.
Landon walks us through his eCommerce journey so far, from tracking down the ideal business and doing his due diligence to identifying and pouncing on post-acquisition growth opportunities.Landon sheds light on common pitfalls that often catch first-time buyers off guard, such as fixating on the 'perfect' opportunity or overlooking the value of existing employees. According to Landon,
âYou can make or break an acquisition by how you treat the [existing] employees.
If you come in with a âmy way or the highwayâ type mentality, it can ruin a lot of what made that company great. Humility, and recognizing that the employees probably know way more about the company than you do, is a very important aspect of an acquisition.â
The journey from acquiring an existing business to turning it into a thriving brand isn't just for the Bransons and Musks of the world.
As Landon's story shows, everyday people like him â and like you â can achieve remarkable success in the online business arena by simply purchasing a scalable business.
Topics Discussed in This Episode: Landon shares his background and entrepreneurial journey (01:42) Why Landon decided to purchase an existing eCommerce business (03:09) Landonâs due diligence tips for first-time buyers (09:29) Alerting existing employees about the acquisition (15:37) How Landon has capitalized on growth opportunities in his acquisition (19:39) Landon explains how his high-ticket business model works (22:32) The top strategies that have helped Landon grow his brand (24:15) Time management and avoiding burning out (30:18) Landonâs supply chain and forecasting demand (32:15) Landonâs take on the future of eCommerce (36:28) Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Landonâs LinkedIn pageSit back, grab a coffee, and learn what it takes to buy and scale an existing eCommerce business.
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Unlocking success on Facebook goes beyond the simple act of launching an ad campaign and hoping for sales to flood in.
Itâs an art. A magic that only a few Facebook advertising wizards know how to truly unlock.
Vincent Nguyen is one of those wizards.As the founder of Growth Ninja, Vincent manages a solo-run, multi-six-figure Facebook ads agency. He works his magic on a carefully selected group of clients, having breathed life back into three seemingly doomed multi-million dollar ad campaigns in just the past few months alone.
In this episode, Vincent joins us to reveal the secrets to crafting Facebook ads that can catapult your business to new heights.
He shares some interesting case studies from his client, busts common advertising myths, and breaks down the anatomy of a successful Facebook advertising campaign.
He also explains the rookie mistakes that many people make when setting up their campaigns. According to Vincent,
âStep one when setting up your Facebook ads is to set up some sort of attribution system because Facebook ads reporting is not very accurate.If you can't trust your data, then you shouldn't spend money at all. That's just throwing money away and you're going to scale things that shouldn't be scaled.â
Topics Discussed in This Episode: Vincent's background and how he grew his own Facebook Ad agency (01:56) How Vincent successfully revived and scaled a million-dollar ad campaign (07:17) The anatomy of a high-converting sales page (13:55) Why Vincent is selective about his clients as a solopreneur (17:32) Vincentâs go-to formula for ad campaign success (29:30) Adding the right images, copy, and create elements to ad campaigns (35:38) Common Facebook Ad myths that people still fall for (45:11) Vincentâs winning bidding strategies (56:01) Why this metric is the most important measurement of your success (57:42) Vincentâs predictions for the future of Facebook advertising (1:05:33) Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Growth Ninja
If transforming your Facebook ads from average to utterly ad-dictive is your goal, then every moment of this episode is a must-listen!Sit back, grab a coffee, and learn how to create Facebook ads that actually convert!
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2023 was a whirlwind year for Amazon FBA industry as the ripple effects of the 2020-2021 bubble bursting were felt by sellers and consumers alike.
Perhaps the largest of these ripple effects was the demise of the Amazon FBA aggregators whose rampant spending and operational shortcomings finally caught up with them.In this weekâs episode, Amazon expert Mina Elias is back to help us unpack the rollercoaster of changes, surprises, and hurdles faced by Amazon FBA sellers throughout 2023.
Mina provides a snapshot of the current state of the Amazon FBA industry before walking us through the chain of events that led to the downfall of industry giants like the aggregators.
Then, Mina puts his Amazon advertising knowledge on display, revealing the top advertising and brand-building strategies of 2023, as well as tips on how to stand out in the crowded Amazon marketplace as a new seller.
Mina also reveals some juicy information about how Amazon is making gathering customer data that much easier for sellers.This episode is jam-packed with all the information you need to elevate your FBA business in 2024!
Topics Discussed in This Episode: A quick overview of Minaâs entrepreneurial journey (02:24) A look into Minaâs recent first-ever business exit (03:35) A snapshot of the FBA industry today vs the 202-2021 bubble (05:51) What caused the demise of the FBA aggregators (12:14) Clever new advertising strategies Mina has spotted in the last year (25:00) Gathering customer data as an FBA seller (31:21) How to stand out in the crowded Amazon marketplace as a new seller (36:59) Minaâs predictions on the future of the FBA industry (45:00) Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Trivium GroupSit back, grab a coffee, and learn how to ramp up your Amazon FBA business in 2024!
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We're back with a brand new episode!
________________________________________Nothing is certain except death and taxes.
As a business owner, taxes are a double whammyâthey affect both your personal and business life.Imagine working hard to build a business thatâs set to change your life when you sell it, only to watch taxes eat away at your profits.
Thankfully, there are savvy tricks entrepreneurs can use to shrink taxes and pump up profits when selling their businesses.
Thatâs where Crystal Stranger comes in. Crystal is the Partner & COO of Cleer Tax, a company that helps US businesses and entrepreneurs navigate their taxes.
In this episode, Crystal joins us to discuss the various strategies entrepreneurs can use to reduce the amount of tax incurred when building and selling their online business.
She unpacks the most common types of taxes that businesses encounter and how to structure your business to cut down on the taxes you have to pay.
Crystal also exposes the big tax blunders many business owners makeâlike skipping tax filings or setting up shop in high-tax states. According to Crystal,
âA big mistake I see entrepreneurs make is using state addresses for vanity reasons, like having a California or New York address to make their business look established or cool. Some entrepreneurs also sign up for mailing addresses without specifying the location. Putting these addresses on your website, invoices or communications can create large tax liabilities in those states.â
We also dissect the differences between an asset sale and a stock sale, with Crystal explaining how a stock sale can save non-US business owners massive amounts of money!
You might not dodge taxes completely, but armed with the insights from this episode, you can certainly trim your tax bill and safeguard your hard-earned profits!
Topics Discussed in This Episode: Crystalâs background and how she ended up helping entrepreneurs with tax (02:23) The most common types of taxes that businesses encounter (06:08) The differences between LLC and C corp (09:45) Structuring your exit as an e-commerce business owner (12:23) How the Nexus tax system works for sales tax (19:26) The common tax mistakes entrepreneurs make when selling their business (31:09) Stock sale vs asset purchase (36:14) The best way to use the proceeds of your sale to grow another business (45:49) How tax applies to Hold Co businesses (51:14) How sellers can make their business more attractive from a tax perspective (54:46) Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Cleer TaxSit back, grab a coffee, and learn how to reduce your tax liability and maximize your profits!
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How do you integrate your business into consumersâ lives and have your products playing on their minds, even when theyâre not online? Todayâs guest believes Pinterest is the key to deepening customer engagement.
In this episode, we talk to Kate Ahl, the founder of Simple Pin Media, a marketing agency that creates personalized Pinterest marketing strategies for online businesses. Kate also created the Simple Pin Podcast, a popular Pinterest-focused podcast that boasts over a million downloads.
Kate has a unique take on Pinterest, believing that it doesnât fit in with the likes of Instagram and Facebook. She has often stated:
âPinterest is very much like Google. It is not a social media platform, it is a search and discovery network.â
In this interview, Kate elaborates on this concept and explains how patience is a virtue when marketing on this unique platform â which can pay off handsomely. We also dig into what makes Pinterest users tick and how entrepreneurs can leverage Pinterest to grow their traffic and boost their brand awareness.
Kate walks us through how the pinning platform has changed over the years and the new trends that are shaping the Pinterest landscape. Taking these factors into account, Kate discusses the biggest challenges businesses face when using Pinterest and how to go about setting up a successful Pinterest marketing strategy for years to come.
If you feel like your Pinterest marketing is lacking that extra oomph, you donât want to miss out on this episode!
Topics Discussed in this episode: How Kate got started on Pinterest and the birth of Simple Pin Media (02:04) Why Pinterest is a search and discovery network, not a social media platform (07:52) How Pinterest can supplement your SEO to bring in floods of traffic to your site (09:19) How the Pinterest ecosystem has evolved over the years (14:18) What it takes to be successful and the trends driving Pinterest today (17:27) The Pinterest Verified Merchant Program and buying intent on Pinterest (21:58) Is Pinterest the right platform for Amazon sellers? (29:03) The steps to starting a successful Pinterest marketing strategy (35:46) Kateâs biggest success story growing clientâs businesses through Pinterest (44:12) The biggest challenges that businesses encounter when using Pinterest (47:03) How Kate built her Simple Pin Media team by training women in her community (51:25) What Kateâs podcast has shown her about the power of the Pinterest community (54:18) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Simple Pin Media CanvaSit back, grab a coffee, and learn how to create a Pinterest marketing strategy that will shine a spotlight on your business!
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In order to be successful, eCommerce sellers need to have the ability to be flexible and pivot to meet new trends head-on.
In this episode, Kasey Luck explains how Shopify merchants can take advantage of the hype surrounding NFTs by minting and selling them through their Shopify stores.
Kasey is the founder of Luck & Co, an agency that specializes in increasing eCommerce conversion and retention rates through SMS and email marketing. She also has a YouTube channel, where she teaches valuable industry advice, helping eCommerce sellers to boost their sales.
Kasey walks us through the various use-cases for NFTs in eCommerce, the risks and rewards of branching out into NFTs, and how the crossover between eCommerce and blockchain will affect the industry in the coming years.
We also discuss what drew Kasey to the eCommerce industry, and her passion for email and SMS marketing. She explains the power that these marketing channels can provide to business owners, and reveals the most common marketing mistakes she sees sellers make. According to Kasey,
âWhen you start a new brand, the first thing that you should be thinking about and setting up is your traffic. If you donât have traffic, you donât have anything else. Itâs too soon to be focusing on things like email and SMS marketing if you donât have any idea how youâre going to drive traffic to your site.â
If youâre ready to step into the future of eCommerce and learn more about NFTs and the metaverse, then this is a conversation you donât want to miss out on!
Topics Discussed in This Episode: Kasey walks us through her entrepreneurial journey so far (03:28) Why Kasey decided to start her own marketing agency (06:30) Why working in the eCommerce industry really resonates with Kasey (09:26) The common marketing mistakes that trip eCommerce sellers up (13:36) Kasey explains what exactly an NFT is(18:51) How NFTs are crossing over into the eCommerce world (23:45) The fundamentals Shopify owners should have in place before launching NFTs (29:15) The biggest risks associated with selling NFTs on Shopify (32:01) The advantages available to sellers who get into the NFT game early on (33:37) The changes Kasey predicts in the eCommerce industry over the next few years (34:39) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Luck & Co ReallyGoodEmails.com Mailed.com Mailcharts.comSit back, grab a coffee, and learn how to take your eCommerce business to the next level by minting and selling NFTs through your Shopify store.
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In todayâs world, almost everyone uses email. But many entrepreneurs still underestimate the power of email marketing and its ability to establish a meaningful connection with your customers.
This weekâs guest is Greg Zakowicz, a veteran email marketer and the Sr. eCommerce Expert at Omnisend, an eCommerce marketing automation platform.
With 15 years of experience under his belt, Greg has witnessed firsthand the transformative power that email marketing can have on eCommerce businesses. According to Greg,âIf you sell something online, you should probably be sending marketing emails. Otherwise, youâre leaving money on the table.â
In this episode, Greg discusses how email has evolved over time and how to set up a successful, automated email marketing strategy. He explains how to use email marketing in each step of the buyer journey and how it can plug the holes that social media marketing canât fill.
He also walks us through how to breathe life back into a dormant email list and some of the common email marketing pitfalls that trip up eCommerce business owners.
If your list of email subscribers is simply gathering dust, you donât want to miss out on Gregâs valuable insights!
Topics Discussed in this episode: How Greg got his start in the world of email marketing (01:16) How email marketing has evolved over time and why it remains relevant (06:49) Why email marketing is an essential tool for e-commerce businesses (14:39) The foundations of setting up a successful email marketing strategy (21:16) How to revitalize a dormant email list and reestablish a meaningful connection with existing subscribers (27:14) The common email marketing pain points that entrepreneurs encounter (34:21) What email marketing success looks like, and who is getting it right (40:58) How SMS can work hand-in-hand with email marketing (45:20) Pro tips for utilizing automations in your email marketing (51:38) Insight into any upcoming email and SMS automation trends (56:52) Mentions: Empire Flippers Podcast Empire Flippers Marketplace OnmisendSit back, grab a coffee, and learn how to leverage the power of email marketing!
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How important is SEO to your business?
Great SEO is a primary factor in many online businessesâ success. But approaching it for the first time can feel like a minefield. Between out-of-date information and seemingly constant changes to Googleâs algorithm, you may think SEO is an impossible game to win.
But Kyle Roof knows itâs far from that. In fact, the SEO guru has obtained a US patent proving exactly how you can manipulate SEO to rank on search engines.
Kyle is the lead SEO at High Voltage SEO, Founder of PageOptimizer Pro, Co-founder & SEO Instructor at Internet Marketing Gold (IMG), speaker, trainer, and all-around hub of SEO knowledge.
He joined The Opportunity Podcast to dispel some of the common myths and misconceptions about SEO practices and the Google algorithm, and reveals what site owners should be doing to improve their SEO and outperform their competition.
Topics Discussed in this episode: The biggest SEO misconceptions and mistakes to avoid How to get started with SEO How to get your site to rank What to do when thereâs a search engine algorithm update and how to protect your site against it Kyleâs advice for more advanced SEO practitioners Why testing is key to developing your SEO skills What the future of SEO looks like Mentions: Empire Flippers Podcast Empire Flippers Marketplace High Voltage SEO PageOptimizer Pro Internet Margeting Gold (IMG) Ahrefs MozDiscover more SEO insights and find out how to apply them to your site by listening to the full interview with Kyle.
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What if I told you that thereâs a secret ingredient that can help you sell almost any business (yes, even the declining ones) in a fraction of the time?
Iâm not referring to huge discounts or expert-level negotiation tactics. Iâm talking about the often underestimated element of trust.
Doron Wolffberg, SEO expert and co-founder of Cliverse, has built and sold many content sites and has made buyer-seller trust the central focus of deals.
In this weekâs episode, Doron shares how transparency and trust helped him sell a content site at a full listing price to a first-time buyer in just one day! He explains how this tactic not only preserves your reputation as a seller but also equips the buyer with the necessary information to take your business to the next level.
Doron also dives into the key focus areas for building a successful content site and reveals how to prepare your site for a speedy and profitable sale. According to Doron,
âBefore you sell your site, make sure that you fix any faults from a technical standpoint. When buyers look at your site, they look at things like page speed. So even though itâs not a huge ranking factor, if buyers see your site has a low score, it might turn them down a bit.â
If youâre looking for ways to scale your content site or tips on how to market your site to sellers, this is the episode for you!
Topics Discussed in this episode: How Doron got his start in the online business world (01:58) Doron breaks down the sites in his portfolio and his current projects (03:11) The benefits of being in the content site industry (04:12) Details about the business Doron recently sold on Empire Flippers (06:08) The importance of seller transparency during an acquisition (11:54) How to market a flawed business fairly (16:09) A common factor that buyers neglect to think of during the sales process (19:22) Why quality should be the core focus for content site owners in 2022 (22:03) Mentions: Empire Flippers Podcast Empire Flippers Marketplace CliverseSit back, grab a coffee, and learn how to set your content site up for a profitable, and fair, sale.
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Spotting a promising acquisition is just the beginning. Figuring out how to make that acquisition thrive is a whole new challenge.
Dom Wells has cracked the code for both. Dom is the founder of Onfolio, a company that specializes in buying and nurturing profitable online businesses.
Since Dom's last appearance on the podcast in October 2022, shortly after Onfolio went public, the company's revenue has surged from $1.2 million to nearly $6 million.
In this episode, Dom returns to discuss how his acquisition strategy has evolved. He's shifted away from content sites and instead focused on acquiring agencies, WordPress plugins, and digital courses.
Why the change? Content sites are excellent traffic assets, great for cultivating audiences and communities, but they come with a notable drawbackâthe vulnerability to AI and algorithm shake-ups.
To mitigate this risk, Dom advises content site owners to pivot beyond SEO and affiliate revenue. They should explore innovative ways to build their audience and convert it into a thriving community or media brand. One effective approach is to channel traffic toward additional revenue streams like newsletters, digital courses, or eCommerce stores.
Dom also walks us through how he goes about acquiring businesses, from the characteristics he looks for in a business to his preferred deal structure and how he sources CEOs to run those businesses.
Finally, Dom shares his insights on current market conditions for sellers.
He believes the market is unlikely to return to the high valuations of 2020/2021 any time soon. Therefore, entrepreneurs who have a large chunk of their net worth invested in their businesses are shouldering enormous risk by delaying selling their businesses in the hopes of waiting out the market.
Don't miss this episode packed with valuable insights into the world of acquisitions and the evolving landscape of online business!
Topics Discussed in This Episode: A brief breakdown of Onfolio's business model and history (02:26) The characteristics Dom looks for when acquiring businesses (05:05) Mitigating the risks of running a content site through diversification (08:37) The benefits of buying an agency (17:00) The metrics Dom looks at when valuing an agency (22:45) How Dom sources quality CEOs to run his businesses (29:13) Domâs approach to CEO onboarding (37:20) The characteristics of a good CEO (41:00) Domâs ideal deal structure when acquiring businesses (45:34) Dom shares his outlook on the current sellers' market (47:53) Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Domâs previous Opportunity podcast interview Onfolio Domâs X (Twitter) Greg Eisenberg's X (Twitter)Sit back, grab a coffee, and learn how an acquisition pro approaches growing his portfolio!
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Sometimes, our talents are immediately recognizable. Other times, we accidentally stumble across things we end up being incredibly good at.
This is what happened to James Dooley. Initially, he worked as a project manager, seeking a reliable way to generate leads for the business he was part of. He had a website created for that business and stumbled upon the world of SEO. What followed was a whirlwind of success.
Today, James boasts a staggering portfolio of over 800 clients in more than 650 diverse industries, making him a prominent figure in the rank and rent industry. He's taken things a step further by investing in many of the businesses he provides leads to.In this episode, James joins us to reveal the secrets to his success. He discusses the importance of testing and research when it comes to SEO and ranking, and the crucial role his team has played in the growth of his business. James explains,
âThe best investment Iâve made is in the people that work with me. Forget the content, the backlinks, the websites, the businesses we work for. If you get good quality people around you, you encourage them and give them enough space to let them grow and do their own thing, they will do everything for you.â
James offers a behind-the-scenes glimpse into how he builds trust with clients and leverages directories to attract leads. He also debunks common SEO myths and errors while unveiling the SEO strategies he believes yield the best results. According to James,
âParasite SEO is great for getting instant wins. Quickly build a site on a high DR domain, and hit it with a couple of tier-two backlinks. At present, that's the best way of generating quick traffic.â
If youâre thinking of getting into the rank and rent or lead generation game, or simply aiming to supercharge your existing business, this is one conversation you donât want to miss!
Topics Discussed in This Episode: James briefly touches on how he has elevated the rank and rent model (04:06) A look at Jamesâ background and how he got into the world of SEO (06:03) The importance of R&D and how Jamesâs team is structured (12:12) James debunks common SEO myths and mistakes (15:02) How James acquires and maintains clients for his rank and rent business (20:24) James explains how he uses directories to attract leads (29:00) Building trust in a pay-per-performance business model (37:18) Why James decided to invest in many of the businesses he works with (43:46) How James attracts and retains talented employees (49:16) Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter James Dooley.com Screaming Frog MarketMuse Surfer SEO AutoBloggingSit back, grab a coffee, and learn how to take your rank and rent business to a whole new level!
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What is the secret to creating the fastest-growing startup in Canada before the age of 24?
For Blair Forrest, the answer lay in identifying the nexus between a common pain point for FBA business owners, and an untapped gap in the logistics market.
While Amazon helps out by delivering products to consumers, the onus is on the seller to receive, store, label, and transport the inventory to Amazon fulfillment centers. It was here that Blair identified an opportunity.
Blair is the founder of AMZ Prep, an end-to-end fulfillment solution for Amazon FBA sellers. AMZ Prep stores, preps, packs, and ships inventory to Amazon on behalf of sellers, saving them precious time and resources.
In this episode, Blair joins us to discuss the common logistical pitfalls that FBA sellers experience and outlines the various ways FBA sellers can optimize their logistics. According to Blair,
âA lot of businesses have a fragmented approach to logistics, which is often why they donât get the valuation that they want, or why theyâre not able to scale. What turns a good seller into a great seller is optimizing their fulfillment with a solid partner that has multiple warehouses, and can expand you to other marketplaces like Shopify and Walmart.â
Blair also shares insights into how he juggled starting and scaling a business while being a full-time student, and the various lessons he has learned along the way.
If you want to learn how to structure your logistics and inventory management like an FBA all-star, then this is the episode for you!
Topics Discussed in This Episode: Blair walks us through his entrepreneurial journey so far (03:55) How Blair juggled running a business and being a full-time student (14:30) The gap in the market that inspired Blair to create AMZ Prep (18:28) Some common pain-points Amazon Sellers are experiencing today (22:17) How to streamline your Amazon logistics (29:16) The common mistakes FBA sellers make when it comes to logistics (36:50) The secret to Blairâs success (46:20) Mentions: Empire Flippers Podcast Empire Flippers Marketplace AMZ Prep Notion Minimalist journaling articleSit back, grab a coffee, and learn how to create a logistics strategy that will set you up for future success.
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Sometimes, itâs an entrepreneurâs ability to neutralize their weaknesses that paves the way to their success.
By prioritizing important tasks and removing themselves from activities they arenât skilled at or simply donât like, entrepreneurs can focus their talents on areas of their business where they can make a measured difference.
Implementing systems like these helped Lauren Tickner turn her side hustle as a fitness coach into a 7-figure online business by the age of 21.
But Lauren didnât stop there. She realized that the systems she used to grow her fitness coaching business could be applied to all industries.
This revelation inspired her to create Impact School, a 7-figure coaching company that helps digital entrepreneurs implement systems that allow them to free up valuable time and scale their businesses to new heights.
In this episode, Lauren joins us to discuss the advantages of systematization, the steps business owners should take to systematize their business, and how implementing systems has helped her own business thrive. According to Lauren,
âAs a business owner, you have to fill your weaknesses. I became so systems oriented through my own lack of organization. A big lesson for me was hiring someone who was my opposite, who could ensure that those systems were set up. But only by being honest about my weaknesses was I able to find the right person.â
Lauren also sheds some light on the bad industry advice that entrepreneurs should avoid, how she diversifies her income streams without succumbing to shiny object syndrome, and some of the biggest challenges she faced when building and scaling Impact School.
Topics Discussed in This Episode: How Lauren helps people detach their personal brand from their business (05:06) Lauren walks us through her origin story as an entrepreneur (07:55) Hiring people who compliment your weaknesses (13:48) How systemization can benefit entrepreneurs (15:10) The right time to implement systemization in your businessâs lifecycle (18:03) The V.I.L.E. system Lauren uses to prioritize tasks (24:33) The bad advice Lauren has heard floating around the industry (29:41) How Lauren plans to diversify her income streams moving forward (39:35) How Lauren avoids shiny object syndrome when acquiring businesses (44:05) Why Lauren decided to exclude investors from her own business (50:35) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors Impact School NotionSit back, grab a coffee, and learn how systems can help you scale your business without losing your freedom.
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While every business faces its own unique challenges, many early-stage SaaS startups share common characteristics that can dictate their success or downfall.
Figuring out what makes these startups thrive and what causes them to crumble requires years of expertise and industry knowledge.
Having invested in and worked with over 450 pre-seed & seed stage SaaS startups, Marvin Liao has certainly earned his stripes when it comes to identifying and nurturing profitable and sustainable SaaS businesses.
In this episode, Marvin joins us to discuss everything early-stage SaaS founders should be doing. He provides actionable tips and advice including focusing on a narrowed-down, niche audience, remembering to listen to your gut instead of relying solely on data, and waiting until your business is more established before raising growth capital. According to Marvin,
âIâve found that, in general, bootstrap founders are better at running businesses. Money can be a crutch. You figure out business basics faster when you donât have a lot of money. It forces you to not waste time. So, bootstrap first, and then once youâve gained traction and have a better sense of what youâre building and who youâre targeting â thatâs the time to raise funding.â
Marvin also touches on the common mistakes that SaaS founders make, like modeling themselves after industry giants, spreading their focus too thin instead of doubling down on what works, and undercharging for their software while itâs still a work in progress.
If your SaaS business is still in its infancy, then you canât afford to miss out on Marvinâs expert insights to help your business reach its full potential.
Topics Discussed in This Episode: Why startups shouldnât model themselves after business giants (02:00) Marvin explains why heâs the Forest Gump of Silicon Valley (15:04) Why early-stage SaaS founders should focus on bootstrapping instead of VC funding (20:55) How to balance data-driven decisions with creative âgut-drivenâ decisions (28:58) What SaaS founders get wrong when pricing their products (31:26) The benefits of focusing on a narrow, niche audience as a startup (35:34) The common mistakes SaaS founders make when trying to scale (38:54) The criteria Marvin looks at when investing in a business (40:20) Itâs easier than ever to create a successful SaaS startup (45:37) The best professional advice Marvin has ever been given or heard (50:38) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors The Hard Fork by Marvin Liao The Next Big Blue-Collar Job Is Coding Conversion Crimes Wayback Machine Justine Muskâs Quora postSit back, grab a coffee, and listen in as we pick the brain of an early-stage SaaS expert!
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Considering Google was created only 25 years ago, finding someone who has been working in the online marketing and affiliate industry for almost 18 years is rare.
All the way back in 2005, Matt McWilliams created an affiliate program in a last-ditch effort to earn money for his business that was nearing bankruptcy. The affiliate program took off, growing from zero to more than $1,000,000 a month in only 18 months. Matt hasnât looked back since.
In this episode, Matt gives us a behind-the-scenes look at what it's like to run an affiliate program.We dive into Mattâs war stories from years in the industry, the foundations of a good affiliate program, and why Matt has chosen to stay in the affiliate world for so many years. Matt explains,
âThe thing I love about affiliate marketing is it's relatively risk-free because you don't pay affiliates until you make money. Whereas you have to pay Facebook before you make any money from your Facebook ads.â
Matt also sets the story straight on the difficulties of creating an affiliate program, explaining that it takes time to build up a steady flow of revenue and that attracting the right breed of affiliate partners can be a trial-and-error process.
Topics Discussed in This Episode: Mattâs background and how he got involved in the affiliate industry (02:52) The importance of having a good relationship with your affiliate partners (10:55) The type of affiliates Matt has served (23:03) The 3-5 core elements a beginner should focus on when building their affiliate site (28:08) AI in affiliate marketing (30:29) Should every business have an affiliate program? (37:33) How to set up an affiliate program for a small business (38:05) Mattâs funniest moment in internet marketing (53:15) Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter MattMcwilliams.com/empire Plot & Structure by James Scott Bell
If youâre thinking of joining the affiliate industry, then donât miss out on this peek behind the curtain from an affiliate program veteran.Sit back, grab a coffee, and get a behind-the-scenes peek into the inner workings of the affiliate program industry!
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Thereâs a lot on the line when you buy a business, so you want to make sure you buy a business that is primed for success.
An important lesson you need to learn as a buyer is that you canât take businesses at face value. Thereâs a lot going on below the surface that you need to uncover.
Thatâs where due diligence comes in.
Few people know more about the due diligence process than Elliott Holland. Elliott is the Co-Founder and CEO of Guardian Due Diligence, a diligence solution for first-time buyers and self-funded searchers.
In this episode, Elliott takes us on a deep dive into the due diligence process.
He highlights red flags buyers should look out for, the common mistakes buyers make, and he breaks down the due diligence process, step by step. According to Elliott,
âThere are four main buckets of due diligence in online business. Financial, Operational, Commercial, and Online metrics. In online business, 70 to 80% of due diligence is focused on financials. Financials are created through the operations of a business, and so they are a great way to really understand the story of the business.â
Elliot also shared his top due diligence war stories and the lessons buyers can learn from them.
Topics Discussed in This Episode: Elliott's background and how he became involved in business acquisitions (02:22) What is Quality of Earnings? (14:13) The best time to hire a due diligence service (21:50) The different areas of due diligence (23:09) What Elliott looks at when examining a businessâs financials (25:37) How Elliott examines a businessâs operations (32:19) The classic due diligence mistake experienced entrepreneurs make (41:54) Top due diligence questions buyers should ask (44:50) Elliott's favorite due diligence war stories (53:16) Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Guardian Due Diligence 10 best practices doc War Stories hub Elliottâs Twitter Elliottâs YouTube channel
If youâre in the market to buy an online business, this episode is jam-packed with useful information that could make or break your acquisition!Sit back, grab a coffee, and learn how the due diligence process really works!
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Sometimes, consumers need a little nudge to convince them to add your product to their checkout cart.
You could try using discounts and promotions to lure consumers in, but these techniques arenât always sustainable and can eat into your bottom line. So what strategies can you use instead?
Nancy Harhut believes the answer lies in neuromarketing. Nancy is the Co-Founder and CCO of HBT Marketing, an agency that blends creativity with behavioral science to drive consumer engagement.
Through many years of research, Nancy has learned that consumer behavior often isnât rational. Instead, people are driven by hard-wired, instinctive and emotional responses. By tapping into behavioral science techniques, entrepreneurs can trigger these instinctive responses to boost conversions.
In this episode, Nancy joins us to explain the science behind consumer decision-making and walks us through how to use concepts like the authority principle, social proof, and loss aversion to increase purchase intent. According to Nancy,
âBehavioral scientists have found that people are twice as motivated to avoid the pain of loss as they are to achieve the pleasure of gain. So as a marketer, you should inject a little well-placed loss aversion. Instead of saying âTake advantage ofâ, try saying âDonât miss out onâ. Thatâs what people really pay attention to because people hate to lose out.â
Donât risk missing out on any more sales! Use Nancyâs expert advice to gain an advantage over your competitors and stand out from the crowd. (See what we did there?)
Topics Discussed in This Episode: Nancyâs entrepreneurial background and the origins of HBT Marketing (03:45) Neuromarketing and behavioral science and how it applies to marketing (08:43) The topics Nancyâs book covers and how it can help marketers (15:40) How Nancy created a 13% increase in purchase intent for one of her clients (17:41) Top techniques to trigger emotional responses in your customers (20:54) How different demographics respond to neuromarketing techniques (31:17) Common mistakes people make when attempting to use neuromarketing (35:01) Cringy marketing techniques you should avoid (37:47) What inspired Nancy to write her book Using Behavioural Science in Marketing (44:38) Changes and trends that have influenced marketing over the last few years (48:35) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors HBT Marketing Using Behavioural Science in Marketing by Nancy Harhut The Believing Brain by Michael ShermerSit back, grab a coffee, and learn how to increase purchase intent through behavioral marketing.
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This week we are revisiting an extra special episode of The Opportunity podcast.
In this episode, Greg looks back on a few of our most memorable interviews to review the top 7 lessons learned from the last 100 shows.Youâll hear many familiar voices as some of our favorite entrepreneurs and industry experts share their top tips for building, running, and scaling successful online businesses.
Greg acts as our guide, walking us through each lesson and sharing his own unique insights and pearls of wisdom. One of Gregâs top takeaways includes,
âIf you want to build wealth, donât focus on making money today. Focus on making an experience that will create fans of yours for years to come. Because if you make enough of those fans youâre going to create a snowball effect thatâll carry you far into the future.â
Join in the celebration by letting us know which episode or guest has been your favorite so far!
Be sure to share this episode with your friends and family so that they can join us for the next 100 episodes where weâll continue to uncover all of the hidden growth opportunities in the online business industry.
Topics Discussed in This Episode: Lesson 1: Creating a Machine of Leverage by Knowing the Value of Your Time (02:07) Lesson 2: Learning to Love Risk to Create Wealth (10:30) Lesson 3: Spending 9 Hours Sharpening the Axe, and One Hour Cutting Down the Tree (17:07) Lesson 4: Creating Value While Respecting Your Audienceâs Time (26:33) Lesson 5: Communication and Thinking in Four Degrees of Impact (31:43) Lesson 6: Why the Best Marketing Isnât a Tactic, Itâs an Experience (39:45) Lesson 7: Persistence Through Adversarial Wins (44:23) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors Jobs to be Done Framework Featured Guests: Kevin Espiritu (Ep #87) Matt Diggity (Ep #23) Sushee Nzeutem (Ep #59) John Hefter (Ep #19) Emma Shermer Tamir (Ep #49) Doron Wolffberg (Ep #41) Perrin Carrell (Ep #79) Alexis Grant (Ep #84) Chelsea Cohen (Ep #42) Fabricio Miranda (Ep #91) Chelsea Jones and Rachel Saul (Ep #74) Nicole Baqcai (Ep #55) Ben Donovan (Ep #71) Bill Szabrak (Ep #6)Sit back, grab a coffee, and take a trip down memory lane as we discuss the valuable lessons learned from the past 100 episodes.
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