Afleveringen
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Ever considered launching a pro-baseball team, trying to build rapidly while maximizing the positive impact of the team and its stadium for the community and sponsors?
In this episode of 'The Sitdown with Sport Endorse', our guest is Kevin Brown, Director of Business Development and Sponsorship for Staten Island Entertainment, a dynamic firm that is bringing Pro baseball, concerts, and community entertainment to Staten Island in New York.
We talk about what it is like to be part of a rapidly growing young company with strong values, how the pro-baseball team 'The FerryHawks' came to be, ways in which the company can collaborate with partners and sponsors, top sporting moments, and why Japanese player Yoshi Tsutsugo has joined the FerryHawks.
Show Notes:
00:30 About Kevin
01:21 What sports Kevin played
02:35 Kevin's day-2-day with SIE
05:09 Background to Staten Island Entertainment and the FerryHawks
07:23 Signing Yoshi Tsutsugo
09:36 Some characters on the team
11:37 SIE's biggest success to-date?
14:09 Baseball, importance to the community and to sponsors
18:19 Importance of technology in the next 12-24 months?
21:26 Working well with sponsors and the community
25:32 Being honest with sponsors
27:20 How can business learn from sport?
31:22 Mitigating risk around sponsorships
33:35 How alignment of values is crucial
36:34 Ideal new sponsor for next season?
38:33 Role of content in sponsorship
42:44 Measuring ROI on a sponsor
46:09 Top 3 moments in sport to-date
50:59 Toughest challenge
52:00 Biggest Joker/ Nerves of steel
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Jack Kenney-Herbert, is Director of Sponsorship for Sid Lee, a multidisciplinary global creative agency of brand builders. Part of the Kyu group, which is under Hakuhodo DY Holdings, Sid Lee works with a selection of the world's leading sports rights holders and sports talent and have delivered exceptional campaigns.
Jack talks to us about his 10+ years of working in and around sport, about great campaigns, including an extraordinarily successful and continuing multi-year partnership between the Brand 'Sure' and Premier League Football Clubs in the UK. He also shares what he thinks is essential for successful sports sponsorships, his aspirations for 2023, and the fact that the CEO of Sid Lee in London is a true sports fan.
Show Notes:
01:12 What sport Jack does himself
02:18 Jack's role in Sid Lee
04:41 Oppo + Champions League partnership
05:15 Lidl + UEFA
06:06 Bringing the brand Sure into Football in the UK
08:11 The next 12-24 months in terms of collaborating with sport
- 08:36 why an individual deal with athlete can be beneficial
- 09:13 benefits of partnering with a sports team/ property
10:50 Mitigating risk in campaigns and need for flexibility
12:00 The role of tech and AI in future collaborations
14:49 'Authentic' content is now a must have
16:20 Mitigating risk in collaborations
18:25 Investing in producing proper content leads to much better outcomes/ ROI
19:39 Is there an optimum length for a collaboration/ partnership?
21:01 What industries collaborate well with sport?
22:01 Does sport transcend culture and assist in targeted messaging?
23:11 How to measure ROI?
24:54 Top 3 moments in relation to sport for Jack so far?
27:03 Biggest challenge so far in career?
28:26 Best joker encountered so far?
29:38 Person with 'Nerves of Steel'?
30:46 Biggest sports fan Jack knows
31:32 Sporting hero?
32:02 Best sports event attended so far?
32:48 Favourite way to relax?
33:09 Best thing to happen this week?
33:35 Hopes for the remainder of 2023?
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Zijn er afleveringen die ontbreken?
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What's the secret to being an excellent athlete? Could you succeed in being that good in four different sports along your journey as an elite athlete?
In this episode of 'The Sitdown with Sport Endorse', our guest is Megan Henry, a USA athlete that has excelled at four sports, and is now helping athletes herself.
We cover a lot of ground, from life threatening blood clots, the disappointment of missing out on Team USA for an Olympics after being a leading contender ranked 8th in the world, meditation, mindset, food, and much more.
Show Notes:
01:38 How Megan got involved in sport
04:31 D1 collegiate athletic career
05:06 Joining the military
07:13 What Skeleton is all about
13:21 Competing for Team USA
17:31 Important to reach out if needed
19:27 Impact of not making an Olympics
23:29 Getting into Olympic Weightlifting
25:01 Dropping weight in a short time period
29:24 Discovering life-threatening blood clots
33:11 The road to recovery
38:42 What Megan does for 'fun'!
40:36 Who would Megan like to play her in a movie
40:52 Sporting heroes
43:50 Brands that Megan uses regularly
45:28 Cheat meal choice
47:10 Athlete types and locations that Megan would work with
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For the first episode in a series where we explore the collaboration between brands and sport and what best practice looks like, we were delighted to have Lorna Danaher, Sponsorship Manager for Energia, as our guest.
Energia is one of longest providers of green energy across the island of Ireland, and has over 250,000 customers, and as a brand, it has a strong history of aligning with sport. Lorna's experience around sponsorship for both Energia, and companies she worked with before, mark her out as an authority on sponsorship, working with sport, and how to ensure mutually beneficial outcomes.
Show Notes:
01:17 Lorna's involvement in sports
02:09 How to stay motivated
03:16 What makes Energia special
04:10 Current partnerships
05:58 Grassroots approach
08:02 Stacey Flood and Hugo Keenan as brand ambassadors
10:09 Most satisfactory collaboration to-date
17:25 Yes/No on social media
19:24 TikTok Six Nations a good thing
21:00 The team in Energia that make the sponsorship’s succeed
24:15 Mitigating risk in sponsorship
27:17 Can sport work for different industries
29:33 Does sport transcend cultures
31:10 Challenges or innovation in sport
32:49 Measuring ROI on sponsorship
35:51 Best sporting moments to-date
38:24 Tough moments
40:10 Funniest sports person
42:43 Nerves of steel sports person
43:26 Biggest sports fan in the office
44:40 Sporting hero, best sports event ever, favourite way to relax, best things to happen so far this week
47:14 Hopes for the rest of 2023 -
It was great to talk with Muhmmad Azmi, Founder of GYMZYG, a new UK based brand that aims to give people improved confidence by ensuring that the gym gear they wear fits properly. We discuss why Muhammad founded GYMZYG, what the aims for the brand are, why sports people make sense to help promote the range, and how AI is helping the brand to differentiate itself in what is a crowded market.
Show Notes:
01:17 Muhammad's involvement in sports
03:37 Why GYMZYG was founded
05:17 Delivering value to customers
07:37 Brand values
10:35 What's behind the name GYMZYG
13:07 Core products at the moment and plans for product range
17:18 Importance of technology to the business
19:38 Biggest challenge to-date
21:23 Best success so far
24:12 Staying motivated
26:34 Managing currency exposures
28:25 Purpose and aims for the brand
31:29 Sporting hero
33:14 Favourite way to relax
33:39 Favourite music
35:01 Favourite meal
37:29 Languages spoken
38:57 Complexity around sizing
42:23 Open to discussion with athletes -
It was a pleasure to talk with Mike Flowers, a talented American basketball player who attended Western Michigan University, played for the South Alabama Jaguars, and also Washington State. A D1 Scholarship athlete, Mike was named the Sun Belt Conference's Newcomer of the Year in men's basketball in 2020-21 and currently plays for the VfL Kirchheim Knights in Germany as a combo guard. Hear how he has adjusted to Europe, his advice for collegiate players, and more about his story.
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In our latest podcast, you will hear a great story about one of our rights holders in professional motorcycle sports - OMG Racing.
Declan Bourke, our co-founder, talks with Si McNally, Head of Communications at OMG Racing.
You'll learn how OMG Racing went from being new kids on the block in 2018 to championship winners in 2022.
You’ll also hear Si’s views on rider mindset, what makes the sport so engaging with over 9.4million viewers of the championship in 2022, and what’s in store for the 2023 season.
Learn how your business could benefit from partnering with a champion team with a fan base that reaches from the UK to Asia - contact us at [email protected] now
Enjoy the listen! -
Cross country runner and England international athlete Alex George talks to Sport Endorse Co-founder, Declan Bourke. Alex attended the University of Arkansas in America, where he was an NCAA All-American, SEC Champion, and Runner of the Year in 2016. He was also the European junior 5000m champion in 2015 and recently finished Milano Cross Challenge as champion in the 5K XC. Listen to Alex's experience as a full scholarship student athlete in America, his passion for books, his interest outside of sports and the kind of sponsors he thinks make sense.
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In this episode of The Sitdown With Sport Endorse podcast, we feature the story of an Irish female athlete with a bright future in competitive football. In addition to playing college football in America, Hayley is now a professional football player for London City Lionesses. Hayley is available for partnerships and collaborations on the sport endorse platform for sponsors to unlock the potential of sports ambassador marketing.In spite of the record ticket sales and live global audience during this year's Women's Euro 22, the sponsorship dollars that go to women's sports and female athletes are still a small fraction of those allocated to men's sports and athletes. With this episode, we hope to contribute to changing this by getting more brands to listen in.
Show Notes :
2:00 Childhood motivation to get involved in sports
3:20 First itch to play professional football
4:50 Competitive rivalry among siblings acted as the driving force to be a professional athlete
6:00 Decision to moving to America to play college football is one I recommend to other teenage girls
8:00 America has many successful role models in female football to learn from
9:15 Influence of Head Coach Lisa fallon to join London City Lionesses
11:00 Embrace the opportunity to move to new places and learn from the different sporting in ideologies
13:00 Mentality it takes to return to playing after a serious injury
15:00 Understood a gap in the market to launch a side business with her sister
17:00 Lack of female participation in sport at a young age is something to remedy
19:00 Euro 22 witnessed a transformational landscape encouraging women's football
21:00 Personal aspirations on sponsorship & resonance with like minded partners
24:00 Open to promotional opportunities in person, social media, podcasts & events
26:00 Experience of being on TV series on a BBC show on football
26:45 In order for women’s football to catch up to men’s, the media can help promote the women’s game across social media, notice boards, radio stations, and buses.
Links:
Hayley Nolan’s Instagram
Sport Endorse Website
Sport Endorse Instagram
Sport Endorse LinkedIn
About Sport Endorse:
A revolutionary sports sponsorship platform that facilitates end-to-end sport endorsement opportunities by connecting elite athletes with brands.
About Manav Bhatia :Learn more about Manav, your host and the Marketing Manager at Sport Endorse, by clicking here.
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Tune in to this episode, where we speak with professional footballer Georgie Kelly, the centre-forward from Rotherham United and leading Irish goal scorer in 2021. Georgie discusses some of the motivations, inspirations, and achievements as a professional football player and talks about some of the challenges of being a professional athlete while studying in University. He shares his thoughts on environmental sustainability and the role athletes and clubs can play in protecting our planet.
Social Links-
IG: @georgie_kelly_
IG: @sport_endorse
Show notes:
1:33 Inspiration for becoming professional footballer
3:00 Favourite players and clubs growing up
3:33 Motivations for becoming a professional athlete
5:25 Playing professional football in the UK
7:05 Highlights of being a professional athlete
8:00 Achieving sports and career goals
8:35 New teams, trades, and locker room dynamics
11:09 English Football League championship
12:01 Athlete superstitions and pregame rituals
12:53 Advise on balancing education and professional athletics
15:16 Value of renewable energy and environmental finance
19:05 Improving environmental sustainability practices for athletes and clubs
23:05 Raising consciousness about environmentally safe practices and individual habits
25:11 Role of sponsors in sports
26:25 Environmentally friendly brands and sponsors
33:00 Bridging the gap between athletes and sponsors through Sport Endorse
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Joel is an Olympic medalist who has excelled at elite level in Athletics and Bobsleigh, representing Great Britain on the world stage in both sports.
Joel won Olympic bronzein the 4-man Bobsleigh event at the Sochi 2014 Winter Olympics. He also claims a place in the history books when he clocked 9.96 seconds in the 100m at an English championships in Bedford
On this episode, Joel opens about his friendly, family-man side and on how he enjoys motivating the next generation to achieve the pinnacle in sport
Listen to the whole conversation with Manav Bhatia available on your favourite streaming platform now!
Instagram
@joelfearon6 -
On this episode, listen to the ever determined Shelayna OSKAN-Clarke who is a professional middle distance athlete. Shelayna is a multiple 800m British indoor and outdoor champion and has represented Great Britain on numerous occasions at the European, World and Commonwealth championships and the 2016 Olympic Games. She is also 2x European medallist (Gold and Silver) and World Bronze Medallist. Outside sport, Shelayna has a BSc in Sports & Exercise Science and is a personal trainer.
Social Links:
Instagram
LinkedIn
Show Notes:
1: 36 My School teacher got me first involved into athletics
3:03 What made me choose middle distance running
4:30 Looking back at Rio 2016 with a smile on my face
5:50 An injury setback led me to miss 2020 Olympics
7:50 Looking forward to the World Championships in Oregon in 2022
8:45 What were the difficulties in staying motivated during the pandemic
10:20 Moved personal training business online which clients enjoyed
13:20 Having Sponsorships, allows me to give my full focus to my training, physically and emotionally
16:30 The Sport Endorse Platform is very visual and you can see what is available currently and then decide to work with brands that you like
18:30 Bridging equality gap is all about visibility
19:30 Long term aspirations beyond sport – mentoring, supporting people from disadvantage background
22:00 How I want to be remembered as an athlete
23:30 Favorite career moments
25:00 Advice for young athletes
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Buckle up for a thrilling episode featuring the commercial & communications manager of a professional motor-sports racing team. Listen to Declan Bourke chat with Si McNally on Power Maxed Racing (PMR), a team part of the lucrative British Touring Car Championship. You will find out what makes BTCC the third biggest motor sport in the world in audience numbers and the value Team PMR can deliver for its strategic partners and sponsors.
Social Links:@Si McNally
@Power Maxed Racing
@Declan Bourke
@Sport Endorse
Show Notes :1:30 Si’s Early Career in motorsports
2:30 Family of petrol heads
3:20 Si’s Role with PMR
4:00 Winning races and being part of the team is what keeps Team PMR motivated
5:30 Why racing car drivers are also athletes
7:30 PMR’s environmental protection efforts
9:45 BTCC as a sport is spectator friendly and relatable
11:30 What is British Touring Car Championship (BTCC)?
13:00 Types of sponsors you will find in BTCC
15:30 BTCC media coverage: Live broadcasting on free-to-air (iTV), In 2019, Around 20 million individuals watched the sport in UK and around 76 million listened to it live on the radio
17:00 About Team PMR - Power Maxed Racing
19:00 People part of the Team PMR
21:00 Jason Plato – one of the most successful British car racers ever
22:00 10 race weekends a season
23:10 International audience coverage
26:30 PMR Engagement program examples
29:15 PMR Partners case study
32:00 Fan engagement examples
34:30 Amazon Prime is filming a documentary on Team PMR
38:30 Cost of running a BTCC team
44:00 Brands want a tangible benefit from sponsorship
46:00 Si’s Top 3 moments with Team PMR
48:30 Rapid Fire: Si’s impression on the individuals at Team PMR
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On this episode, we have Eamon Donoghue, Irish Times Journalist sit-down with the supremely talented Orla O'Dwyer, Irish female multi-sport athlete from Tipperary. Come along for the ride and learn out about the mentality and inspirations needed to compete and win at elite sport, at an international level.
Social Links:
Orla Instagram
Eamon Instagram
Sport Endorse Instagram -
On this episode, we chat with Stephen Budde of SB Sports on how he launched and scaled his business during the pandemic and on developing strategic partnerships with sporting associations and athletes. He also shares his market research on the impact of elite athletes as social media influencers.
Social Links:SB Sports Instagram
SB Sports Twitter
Manav Bhatia Twitter
Show Notes:
3:30 Starting a business during Covid
6:30 Growth through partnerships
9:30 Focusing on gap in markets like Ladies GAA
10:30 Aspirations to have SB Range fully sustainable in 5 years’ time
13:00 Brand positioning and values
17:00 Relationship with SB Sports ambassadors
19:00 Social media as a driver of advertising
26:00 Exclusive Partnership with Basketball Ireland for Kit
30:00 Technology make it easier to find athlete ambassadors
33:30 Aspirational ambassadors for SB Sports products
36:00 Deal with academy of sport & education in London
39:15 Market value of famous social media athlete influencers
41:00 Calculating ROI for Instagram sponsored content
46:45 Sports as a conversation starter for business relations
50:00 Evergreen commercial opportunities for athletes
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Born in New Zealand, James is one of Irelands top sporting talents. Initially making a name for himself as a scoring winger for Leinster and then going on to make his international debut for Ireland vs Wales in 2020. You are sure to enjoy this chat.
Instagram Links:
James Lowe
Conor Nolan
Sport Endorse
Episode Transcript:
1:45 As a child played every sport under the sun, but it always came back to Rugby
4:50 Pathway for kids to play Rugby in New Zealand
5:30 Turned down a 2-year contract to play in the league at 18 as didn’t want to leave home
8:30 Starting winger for the ‘Chiefs’ (NZ Professional rugby union team) for 3 years
12:40 Leo Cullen (Irish Rugby coach and Professional Rugby player) brought me to Leinster Rugby in Ireland
16:52 Representing affiliate clubs in Dublin with passion
19:25 Phone call to join camp before International debut for Ireland
25:00 Dealing with scrutiny after losing is part of job description
27:00 Looking forward to another opportunity to represent Ireland and perform consistently
31:00 Sponsorship is the thing keeping us above water
34:20 Sports people can offer so much value to environments, workplaces, businesses
38:30 Advise to athletes looking for sponsorship: Be a nice person and engage with people on a personal level
42:00 People think athletes get product for free but we benefit the brand we work with
44:00 Supporter of Tackle your feelings campaign around mental health, go check out their app on Instagram
51:00 At a stage where I’m figuring out my post rugby plans with my mentor
57:00 Advise to aspiring professional athletes: Be ready for a roller coaster career
58:00 Light hearted Q&A on Leinster & Irish teammates
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On this episode, we speak with Maria O'Donnell, Sales & Marketing Manager at Nuasan, about her company's growth aspirations, her experience on the Sport Endorse platform and her views on the value offered by elite athletes for brand’s marketing objectives.
Social links -
IG: nuasan__
IG: sport_endorse
Web : Sport Endorse Platform
Show notes:
2:06 Nuasan – Natural, Sustainable and functional products for active people and those involved in sport
6:45 How Nuasan found Sport Endorse
8:15 Involvement with professional sports people as part of marketing strategy
12:35 Athletes deal with brands that tie well with their sporting side
14:50 The aspirational element of a sports fan to use the product a sports person uses herself
15:50 Finding genuine brand ambassador that love their products beyond social media promotions
17:22 Surprised with ability to access many professional athlete on the platform
18:20 Personalised support and fair treatment on the platform
19:25 Finding the right match and building connection with athletes on the platform
21:30 Expectation setting and planning comms. with the booked athletes
23:45 Working with international athlete tie in with brands global aspirations
25:15 Expansion and growth for Nuasan across European & UK markets
27:32 Nominated in the V Awards 2021 (Fave Beauty Category)
29:30 “No matter what size your business is, there is a potential opportunity for collaboration with an elite athlete”
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Check out this episode with John Porch, Connacht and Australian Rugby Union Player. Conor Nolan sits down with John to chat about all things rugby, his incredible return from injury to compete at the 2016 Rio Olympics, positive experience of the Sport Endorse Platform and his aspirations for future. Enjoy!
Instagram Links:
@jhonnyport_
@mrconornolan
@sport_endorseShow Notes :
1:35 Grassroots - Where it all began
2:15 Rugby League VS Rugby Union
3:20 Serious Setback - Avoiding amputation and returning to play against the odds
5:55 The Comeback - Australia 7’s and selected to represent Australia at the 2016 Rio Olympics
7:30 The Olympic Opportunity
9:16 Family First - Jersey presentation at Sydney 7’s tournament
11:14 Learning about Connaught Rugby and catalyst for moving to Ireland
12:36 Kick First, Run Second - Northern Hemisphere style of play
14:33 Positives of the current climate and staying motivated by honing in on skills
15:40 How training has been affected?
17:40 Pre-match routine
18:50 Importance of sponsorship for athletes to succeed at an elite level
19:20 Difficulty for athletes to secure sponsorship or gain the attention of brands?
20:05 The Sport Endorse Platform
20:55 Working With Nuasan, Irish Biltong & Apex Nutrition
22:05 Everyone Should Join Sport Endorse!
22:30 Aspirations - Developing the next generation of indigenous Australian Wallabies
24:05 Transition - Rugbys not here forever
25:08 Legacy - Giving 110%, Loyalty, Honesty
25:40 A Trip Down Memory Lane - Favourite sporting moment
26:25 Advice For Aspiring Athletes - Have fun!
26:50 Quickfire Questions - Connaught Teammates -
Discover what serial entrepreneur, Kevin Griffiths (Leguano & FoodForSport Ireland) has to say about building consumer brands & booking and working with elite athletes on the Sport Endorse Platform.
Instagram - @leguanoireland @foodforsport2021 @sport_endorse
Twitter - @followteamgb @manbhatia8
Show notes:
1:41 – Former station manager for Clare Morris community radio in Mayo
4:20 – Motivation to bring Leguano barefoot shoes to Ireland & UK markets
6:40 – A food range that is part of daily routine and is not separate from other nutrition required for training
8:00 – Venturing into influencer promotion to expand market for products
9:20 – Empowering athletes to supplement their training and get traction on sponsorship
11:35 – Daughter is an all-Ireland medal winner in 60m and Long jump
13:50 – Attraction to the Sport Endorse Platform
15:05 – Elite athletes offer understanding and passion towards products
17:50 – Olympic athletes should not have to worry about financial burden that comes with competing
20:55 – Sponsorship experience on the platform
22:20 – Working experience with elite athletes booked on the platform
24:40 – Transparent flow to select athletes
26:00 – Awareness marketing is key to building long term position for brand
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You are in for a treat with this bonus episode where Sport Endorse Co-founder Declan Bourke speaks with Doug Ryder, Team Principal of Team Qhubeka Assos, a UCI World Tour Team, on a rights holder's perspective into the world of sport sponsorship, and how his team's purpose is changing lives in Africa.Social Links :
@dougryd
@Team Qhubeka Assos
@DeclanBourkeIRE
@SportEndorse
Show notes :
1:35 - Born in Capetown, South Africa
1:50 - British team tour to SA got him interested in cycling
3:00 - Captained SA cycling team at 96' Olympics
4:10 - Why he set up a professional cycling team
5:20 - Link with Qhubeka charity
7:50 - What sets cycling apart from other sports
10.20 - Growth of cycling in the African continent
12 :15 - Values and purpose of Team Qhubeka Assos
14:25 - Influence of purpose on the drivers and team
16:25 - Pathway for riders from the continental team to step up into 1st division world tour team
19:00 - Diversity and size of the team
20:30 - Individual meal customization for the riders
24:08 - Makeup of the team’s fanbase
25:20 - Not having a win at all cost culture
26:00 - Opportunity for sponsors/ partners to engage with team
27:30 - Impact days for sponsors and for companies
28:30 - Example of sponsor activation of high standard
30: 30 - Team where drivers from different nationalities are connected by English
32:00 - Cost to keep a cycling team running
33:00 - Budget to win a Grand Tour
36: 00 - What is being done for Cycling in Africa
37:00 - Things we focused on for our partners during pandemic in 2020
39:00 - Trends in sponsorship, what sponsors look for?
42: 00 Rapid fire round -
Team Joker
Team DJ
Best linguist
Person with biggest appetite
Sporting hero
If not cycling, favourite sport
Best thing that has happened to you so far this week
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