Afleveringen
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If you're trying to up your game with video marketing on YouTube or other platforms, you really have got to understand that social media, YouTube, it's international. It's not just America, not just the UK, not just English, because it's the entire world.
So you really want to understand how to do multilingual properties on YouTube, Facebook, etc. We've got an expert here, Brett Snelgrove, who's worked for some amazing companies. Now he's helping you specifically today to tell you about the new YouTube feature that enables you to put in audio tracks (or dubbing, if you like) so your viewers can hear videos in their native languages. This is going to be a big trend, don't miss it.
SUBSCRIBESPECIAL GUEST:
- Brett Snelgrove - LinkedInHOST: The Video Marketing Podcast is hosted by:
- Dane Golden - VidAction.tv
TRANSCRIPT -
If you're trying to grow your membership community, you're going to do a lot of video. There are a lot of factors to consider, so we asked Rob Balasabas to tell us the top things you need to know about your membership (or you might call it a video membership).There are three main parts to a great membership, including:
1) Your content library (on-demand content)
2) Access to you, the thought leader and your thought leader team, typically through live streams
3) Your private, gated, online community.SUBSCRIBE TODAY!
SPECIAL GUEST: Rob Balasabas of Uscreen.tv
HOST: The Video Marketing Podcast is hosted by:
- Dane Golden - VidAction.tv -
Zijn er afleveringen die ontbreken?
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If you're using video marketing to grow your business, that's great. But how exactly do you do it? Today we've got a special guest, Cyan "Cy" Cooper, who's going to help you crush it on YouTube with his top five steps. Step 1? Find your audience, the ideal person who you want to sell to.
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SPECIAL GUEST: Cyan "Cy" Cooper - 100c
HOSTS: The Video Marketing Podcast is hosted by:
- Dane Golden - VidAction.tv
- Shelly Saves The Day - Shelly.video
TRANSCRIPT -
What if YouTube died today? Would it hurt your business? How would it change your video marketing?
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HOSTS: The Video Marketing Podcast is hosted by:
- Dane Golden - VidAction.tv
- Shelly Saves The Day - ContentMinis
READ TRANSCRIPT -
If you're doing video marketing on YouTube to grow your business, that's a smart move. But there are some mistakes that everyone makes that we're going to try to help you avoid. And one of my first mistakes that I recommend people don't do, is don't invest in a huge video production budget before you really know what you're going to do. That can be a lot of money you put in the wrong direction. Today, Shelly and I will cover more great tips like this. - Dane
SUBSCRIBE TODAY!HOSTS: The Video Marketing Podcast is hosted by:
- Dane Golden - VidAction.tv
- Shelly Saves The Day - ContentMinis
TRANSCRIPT -
If you're doing video marketing to grow your business - whether you're trying to get more sales, whether you're trying to get more leads, whether you're trying to grow your membership - one thing you've got to be working on is doing better YouTube thumbnails. Because if you don't get clicks, you don't get views. Today we'll help you dominate on YouTube with awesome thumbnails.
SUBSCRIBE TODAY!
HOSTS: The Video Marketing Podcast is hosted by:
- Dane Golden - VidAction.tv
- Shelly Saves The Day - ContentMinis
LINKS:
CustomThumbnails -
Sure, you know you need to get started with video marketing on YouTube, but how do you do it, exactly? Today we walk you though the essentials.
CHAPTERS:
00:00 INTRO - How to get started with YouTube marketing.
00:04 Fail fast.
00:45 Define your own success metrics.
02:25 Short form video.
03:48 Ask yourself this question.
04:52 Know, like, and trust factors.
08:14 Earning their business.
08:55 Who we are.
09:46 YouTube ads.
12:06 Study your calendar.
16:25 Trendjacking and Google Trends
17:48 Example: Alix Earle and Airbnb.
19:15 Example: Panda Dad.
20:01 Simple video equipment tips.
20:36 Editing videos on your phone.
20:49 Shelly's iMovie Made Easy course - https://imoviemadeeasy.com/
21:21 Logitech Brio 4K webcam - https://amzn.to/44jMwnR
22:58 Audio Cleanup with Adobe Enhance - https://podcast.adobe.com/enhance
23:42 Basic Microphone: Audio-Technica AT2020USB+ https://amzn.to/3PMipAP
24:21 Finding your best topics.
25:50 Organizing your topics.
26:42 Canva Magic Write https://www.canva.com/magic-write/
27:54 Thumbnail factors.
29:52 Thumbnail photos and facial expressions.
33:42 Who to hire first to help with YouTube.
39:04 Filtering through job applicants.
41:09 Batch production.
41:44 Prompting your viewers and community.
42:21 Video publishing frequency.
43:53 OUTROSUBSCRIBE TODAY!
HOSTS: The Video Marketing Podcast is hosted by:
- Dane Golden - VidAction.tv
- Shelly Saves The Day - ContentMinis -
You know your customers are on YouTube. They're watching something - but what are they watching? The question is, are they watching you? Are they finding you? And do they even know they need you? Today we talk about how to get your customers to find you, specifically.
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HOSTS: The Video Marketing Podcast is hosted by:
- Dane Golden - VidAction.tv
- Shelly Saves The Day - ContentMinis -
You have got to be repurposing your YouTube content! If you just make it once you have wasted time, because this is a useful asset that you can use in multiple ways. Is it content multiplication? Content repurposing? Some other thing? It's all the above, because it all falls under distribution and it all falls under being able to extract from what you've already done so that you can distribute more.
SUBSCRIBE TODAY!
HOSTS: The Video Marketing Podcast is hosted by:
- Dane Golden - VidAction.tv
- Shelly Saves The Day - ContentMinis -
Marketers are missing out on using the YouTube Community Tab. This is a social-media feed-type tool which can show your text posts, polls, and even carousel photos. Importantly, these can show even to people who are not subscribers, so it's a great way to engage and build that audience that you're building on YouTube.
SUBSCRIBE TODAY!
HOSTS: The Video Marketing Podcast is hosted by:
- Dane Golden - VidAction.tv
- Shelly Saves The Day - Shelly.video -
What if you needed to promote and market your business on YouTube but you had zero budget? Could you do it? Yes, you could. Today we'll tell you how.
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HOSTS: The Video Marketing Podcast is hosted by:
- Dane Golden - VidAction.tv
- Gwen Miller - LinkedIn -
Today we're talking about your YouTube production and distribution checklist or publishing checklist, because there can be just a ton of things you need to do to get it right.
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HOSTS: The Video Marketing Podcast is hosted by:
- Dane Golden - VidAction.tv
- Gwen Miller - LinkedIn
- Shelly Saves The Day - Shelly.video -
In today's world, video is essential to the customer journey and or funnel. Today we're talking about how YouTube fits into the funnel, and at what stages other types of social video, personal video, webinars and other videos fit into that customer journey at various stages.
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HOSTS: The Video Marketing Value Podcast is hosted by:
- Dane Golden - VidAction.tv
- Shelly Saves The Day - Shelly.video -
YouTube is essentially a media software platform. But it can't work entirely alone. Today we'll give you our top software picks to help you do YouTube and video marketing better.
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HOSTS: The Video Marketing Value Podcast is hosted by:
- Dane Golden - VidAction.tv
- Gwen Miller - LinkedIn
- Shelly Saves The Day - ShellySavesTheDay.com
Here's our recommended software tools for this episode:Dane's Recommendations:
Embed Plus - Customize your YouTube embedsScreenflow - Easy-to-learn video editing softwarePromptSmart - Teleprompter softwareVimeo - video hostingConvertKit - email serviceIconScout - graphics and Lottiefiles resourcesCustom Thumbnails - thumbnail design servicesShelly's Recommendations:
Recut - Removes dead space in your rough-cut files - Save $10Ecamm - My Favorite for Streaming! Try Ecamm for yourself for 14 days FREEInstall TubeBuddy for free to help you get the most out of YouTube! Get 14 days free of TubeBuddy by using this link. Use Code "ShellysBuddy" to save 20%! Descript - video editor Genius Link - make more revenue from your links Canva "Magic Write" - (or other AI help generators, Jasper, ChatGPT)ContentMinis.com - Shelly's service - Your content, just smaller.Gwen's Recommendations:
Google Docs and Google Sheets - get organized Video Teleprompter - teleprompter for your phoneFrame.io - Editing collaboration softwareNotion - connected workspace for greater productivityVidIQ - YouTube keyword research and recommendationsTubular Labs - social video intelligenceVideoAmigo - all-in-one platform unlocking YouTube insightsSocialBlade - analytics made easy.Noxinfluencer - influencer marketing toolsRev - manual video captionsPhotoshop - photo and graphic editingPremiere - video editing suite -
Should you use YouTube Ads? Maybe - it depends on your goals, if you have the budget, and if you can do it the right way. Today we're talking about the pros and cons.
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HOSTS: The Video Marketing Value Podcast is hosted by:
- Dane Golden - VidAction.tv
- Gwen Miller - LinkedIn
- Shelly Saves The Day - ShellySavesTheDay.com -
Today we're talking about how to build your YouTube team. Should you build your team person-by-person and hire them in-house? Or do you want to get consultants, or contractors, or an agency to help you with your YouTube channel? Today we'll tell you.
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HOSTS: The Video Marketing Value Podcast is hosted by:
- Dane Golden - VidAction.tv
- Gwen Miller - LinkedIn
- Shelly Saves The Day - ShellySavesTheDay.com -
What happens after you've produced your YouTube videos and you want to repurpose them for other platforms or other uses? What are some of the options and methods you can follow? Today we'll tell you (and BTW check out Shelly's website: https://www.contentminis.com)
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HOSTS: The Video Marketing Value Podcast is hosted by:
- Dane Golden - VidAction.tv
- Gwen Miller - LinkedIn
- Shelly Saves The Day - ShellySavesTheDay.com -
Wow, there's been a lot of layoffs lately. This is, of course, a very difficult time for the people being laid off. But also, for those who are still with the business, how will this affect the management of your YouTube channel? Today we'll tell you how to get through it as best you can.
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HOSTS: The Video Marketing Value Podcast is hosted by:
- Dane Golden - VidAction.tv
- Gwen Miller - LinkedIn
- Shelly Saves The Day - ShellySavesTheDay.com -
OK, so you're doing some things that are working for you on YouTube. But you've got some gaps in your YouTube business strategy. Today we tell you where they are.
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HOSTS: The Video Marketing Value Podcast is hosted by:
- Dane Golden VidiUp.tv | LinkedIn | YouTube | TalkToDane.Today
- Gwen Miller LinkedIn | Twitter | YouTube
- Shelly Saves The Day
ShellySavesTheDay.com | YouTube | ShellyShopsOnline | iMovieMadeEasy | ContentMinis -
You're a business and you don't know how to do YouTube. No problem! We're going to pretend we're running your YouTube channel today, and suggest how to do YouTube for different kinds of businesses like yours!
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HOSTS: The Video Marketing Value Podcast is hosted by:
- Dane Golden VidiUp.tv | LinkedIn | YouTube | TalkToDane.Today | YTconsultant.tv
- Gwen Miller LinkedIn | Twitter | YouTube
- Shelly Saves The Day
ShellySavesTheDay.com | YouTube | ShellyShopsOnline | iMovieMadeEasy | ContentMinisHere's Gwen's TikTok links that we talked about:
1. Kirill's sleep and work schedule:
https://www.tiktok.com/@vilpe_global/video/71142683552084165172. Customer's car is possessed:
https://www.tiktok.com/@publicsafetydirect/video/70234859972371939903. Asking what car a car salesman would NOT buy:
https://www.tiktok.com/t/ZTRpjG1pF/4. Dog delivers cupcakes:
https://www.tiktok.com/t/ZTRpkHotN/ - Laat meer zien