Afleveringen
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Persuasion isnât about pressureâitâs about serving. In this episode of 10-Minute Masterclass, Trey Sheneman unpacks the three sales techniques that top-performing teams use to pull people in, not push them over the edge. Drawing on insights from his time with brands like Dave Ramseyâs, Trey explains how authority, contrast, and commitment form the foundation of a high-converting, service-first sales approach.
Key Takeaways
- The best salespeople donât convinceâthey help people conclude on their own.
- Authority means showing up as a teacher, not just an expert.
- Contrast creates clarityâgood, better, best models help prospects choose.
- Micro-commitments (trials, quizzes, assessments) build momentum toward purchase.
- Emotion drives decisionsâlogic justifies them. Start with empathy.Timestamped Highlights
[00:00] â Persuasion isnât about pressureâitâs about pulling people in.
[01:00] â A service-first sales mindset: what Trey learned from Dave Ramseyâs team.
[02:30] â Why logic justifies, but emotion drives purchases.
[03:45] â Authority: Experts talk, but authorities teach.
[05:00] â Build trust with content and social proof.
[06:00] â Contrast: How pricing and product tiers increase conversions.
[07:30] â Why offering multiple options is more effective than yes/no selling.
[08:00] â Commitment: Pre-sell through micro steps and progressive engagement.
[09:15] â Recap: Authority, contrast, and commitment = persuasive selling
Want to work with Trey and his Team? Then go to Herald: đ Herald â https://www.weareherald.co/ Want to connect with Trey for a follow up question?
Find him on LinkedIn: đ https://www.linkedin.com/in/treyshen/
Are you ready for predictable growth in your business? Check out the COMPASS: đ
https://www.weareherald.co/compass
Want to to learn Treyâs system for being a Fractional Growth Advisor and CMO? Grab the Training: đ
https://www.thecompassmethod.co/crashcourse
Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/
Treyâs Instagram: https://www.instagram.com/trey_sheneman
Heraldâs Instagram: https://www.instagram.com/herald_co -
Great marketing doesnât start with adsâit starts with an offer thatâs too good to ignore. In this episode of 10-Minute Masterclass, Trey Sheneman dives deep into offer mapping, one of the most crucial parts of the COMPASS Method. Learn the five components of an ironclad offer and how to craft one that drives conversions and stands out in a crowded market.
Found value in this show? Don't forget to leave a review.
Key Takeaways
- An ironclad offer is the foundation of effective marketing.
- Five core components: Promise, Guarantee, Stacked Value, Differentiation, and Call to Action.
- A compelling promise should speak directly to the customerâs desired outcome.
- Irresistible guarantees reduce risk and build trust.
- Stacked value makes your offer a no-brainerâthink bonuses, not discounts.
- Clear differentiation helps you own your lane in the market.
- Scarcity and urgency amplify the impact of your CTA.
Timestamped Highlights
[00:00] â Great marketing starts with an irresistible offer, not ads.
[01:00] â Why every growth problem maps back to one of the Core Four Drivers.
[02:15] â Why business owners overestimate their offersâand how to fix it.
[03:00] â The five-part framework for crafting an ironclad offer.
[04:00] â Dominoâs âhot and fresh in 30 minutesâ promise and what you can learn.
[05:15] â Irresistible guarantees that crush buyer hesitation.
[06:30] â How Zappos, Costco, and home service brands reverse risk.
[07:15] â The power of stacked value: bonuses vs. discounts.
[08:00] â Clear differentiation: why owning a lane matters.
[08:45] â Compelling calls to action that drive urgency and action.
[09:30] â Audit your offer using this 5-part checklist.Want to work with Trey and his Team? Then go to Herald: đ Herald â https://www.weareherald.co/ Want to connect with Trey for a follow up question?
Find him on LinkedIn: đ https://www.linkedin.com/in/treyshen/
Are you ready for predictable growth in your business? Check out the COMPASS: đ https://www.weareherald.co/compass
Want to to learn Treyâs system for being a Fractional Growth Advisor and CMO? Grab the Training: đ https://www.thecompassmethod.co/crashcourse
Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/
Treyâs Instagram: https://www.instagram.com/trey_sheneman
Heraldâs Instagram: https://www.instagram.com/herald_co
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Zijn er afleveringen die ontbreken?
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Every leader faces failure, but the best ones embrace it as the cost of growth. In this episode of 10-Minute Masterclass, host Trey Sheneman kicks off a new leadership series with the greatest leadership lesson he learned from John Maxwell: "The more you do, the more you fail. The more you fail, the more you learn. The more you learn, the better you get."
Trey breaks down how failure can be leveraged as a tool for success and why pushing beyond comfort zones is the key to leadership growth. If you're leading a team or building a business, this episode is a must-listen.
Found value in this show? Don't forget to leave a review.
Key Takeaways
- Failure is the tax you pay for growthâembrace it as a learning tool.
- Leaders must take action, not wait for the "perfect time"âbecause it doesnât exist.
- The best leaders review their failures and extract lessons to refine their strategies.
- Conducting debriefs with your team after major initiatives ensures continuous learning.
- Growth is a cycleâdo, fail, learn, improve, and repeat.
- Why Michael Jordan, Thomas Edison, and Jeff Bezos thrived despite countless failures. Three additional leadership insights from John Maxwell that every leader should know.Timestamped Highlights
- [00:00] â Failure is the tax for growthâTreyâs biggest lesson from John Maxwell.
- [01:30] â The power of Maxwellâs quote: "The more you do, the more you fail..."
- [03:00] â Why action beats over-planningâreal success comes from execution.
- [04:15] â The importance of embracing imperfect action as an entrepreneur.
- [05:45] â How debriefs help teams learn from mistakes and improve faster.
- [07:00] â Why growth is an ongoing loop: ideate, implement, iterate, innovate.
- [08:15] â The Amazon Fire Phone failure and how it led to the success of Alexa.
- [09:00] â Three additional leadership lessons from John Maxwell.
Want to work with Trey and his Team? Then go to Herald:
đ Herald â https://www.weareherald.co/
Want to connect with Trey for a follow up question? Find him on LinkedIn:
đ https://www.linkedin.com/in/treyshen/
Are you ready for predictable growth in your business? Check out the COMPASS:
đ https://www.weareherald.co/compass
Want to to learn Treyâs system for being a Fractional Growth Advisor and CMO? Grab the Training:
đ https://www.thecompassmethod.co/crashcourse
Connect with 10-Minute Masterclass
Instagram: https://www.instagram.com/10minmc/
Treyâs Instagram: https://www.instagram.com/trey_sheneman
Heraldâs Instagram: https://www.instagram.com/herald_co -
Most businesses are great at setting goals but bad at hitting them. In this episode of 10-Minute Masterclass, Trey Sheneman breaks down the Single Framework that Solves 90% of Ops Problems: OKRs. It's a powerful system for turning strategy into execution and ensuring your business achieves what it sets out to do.
Found value in this show? Don't forget to leave a review.
Key Takeaways:
- The difference between vision, mission, strategy, and executionâand why businesses often struggle with the last step.
- How OKRs bridge the gap between strategic thinking and operational execution.
- The two types of OKRs: Commitment OKRs (to sustain todayâs business) and Aspirational OKRs (to build the business of tomorrow).
- The five rules for making OKRs effective: Keep them simple, measurable, owned, public, and reviewable.
- Why balancing execution with big-picture strategy leads to predictable business growth.Timestamped Highlights
- [00:00] - Introduction to why businesses struggle with goal execution.
- [01:30] - OKRs and Operational excellence.
- [03:00] - The COMPASS Method (Promotion).
- [03:20] - OKR Systems that are specific and create accountability.
- [05:15] - Commitment vs. Aspirational OKRs: The key to sustainable and scalable growth.
- [07:45] - How to structure and implement OKRs in your business.
- [09:00] - The five critical rules for making OKRs work.
Want to work with Trey and his Team? Then go to Herald:
đ Herald â https://www.weareherald.co/
Want to connect with Trey for a follow up question? Find him on LinkedIn:
đ https://www.linkedin.com/in/treyshen/
Are you ready for predictable growth in your business? Check out the COMPASS:
đ https://www.weareherald.co/compass
Want to to learn Treyâs system for being a Fractional Growth Advisor and CMO? Grab the Training:
đ https://www.thecompassmethod.co/crashcourse
Connect with 10-Minute Masterclass
Instagram: https://www.instagram.com/10minmc/
Treyâs Instagram: https://www.instagram.com/trey_sheneman
Heraldâs Instagram: https://www.instagram.com/herald_co -
People donât buy productsâthey buy how those products make them feelâConviction, Belonging, Humor, Hopefulness, Nostalgia.
In this episode of 10-Minute Masterclass, Trey Sheneman dives into the psychology of effective selling and how emotion-driven marketing can drive conversions. From years of experience running ads across multiple platforms, Trey reveals the five core emotions that influence purchasing decisions and how to use them to increase sales.
Found value in this show? Don't forget to leave a review.
Key Takeaways
- Why emotion is the first and most powerful driver of sales decisions.
- The five emotions that move people to buy: Hopefulness, Belonging, Conviction, Nostalgia, and Humor.
- How to align your messaging with the emotional state of your ideal customer.
- How brands like Nike, Tesla, and Old Spice leverage emotions to dominate their markets.
- Why testing different emotional appeals can significantly boost conversions.
Timestamped Highlights
- [00:00] â People buy how products make them feelânot just the products themselves.
- [01:00] â The role of advertising as the bridge between marketing and sales.
- [02:00] â How the brain processes information emotionally before logically.
- [03:00] â The five emotions that drive conversions and real-world brand examples.
- [04:00] â How to determine the right emotion for your customer and product.
- [06:00] â The power of pairing emotions for a stronger impact (e.g., Nostalgia + Hopefulness).
- [09:00] â Final thoughts: Speak to the emotional side of the brain to make buying easier.
Want to work with Trey and his Team? Then go to Herald:
đ Herald â https://www.weareherald.co/
Want to connect with Trey for a follow up question? Find him on LinkedIn:
đ https://www.linkedin.com/in/treyshen/
Are you ready for predictable growth in your business? Check out the COMPASS:
đ https://www.weareherald.co/compass
Want to to learn Treyâs system for being a Fractional Growth Advisor and CMO? Grab the Training:
đ https://www.thecompassmethod.co/crashcourse
Connect with 10-Minute Masterclass
Instagram: https://www.instagram.com/10minmc/
Treyâs Instagram: https://www.instagram.com/trey_sheneman
Heraldâs Instagram: https://www.instagram.com/herald_co -
Every business competes, whether they realize it or not. But many brands fail to analyze their competition correctly, limiting their growth potential. In this episode of 10-Minute Masterclass, host Trey Sheneman breaks down the 5 Pâs of Competitive Set Analysisâa framework for understanding both direct and indirect competition so you can position your brand to win.
Whether you're an early-stage founder or scaling a business, you canât out-market what you donât understand. Learn how to evaluate pricing, positioning, product, perception, and promise to identify your unique advantage and dominate your market.
Found value in this show? Don't forget to leave a review.
Key Takeaways
- Why competitive set analysis isnât just about direct competitors
- How to identify indirect competitors stealing your customers' attention
- The 5 Pâs of Competitive Analysis and why they matter
- How pricing and positioning shape customer perception
- Why the right promise can remove hesitation and increase salesTimestamped Highlights
- [00:00] â Your competition may not be who you think it is.
- [01:00] â Direct vs. indirect competition: understanding the difference.
- [02:30] â The 5 Pâs of Competitive Set Analysis: Pricing, Positioning, Product, Perception, and Promise.
- [04:00] â How pricing strategy impacts brand perception and market position.
- [06:00] â Positioning examples: How Tesla and Toyota differentiate.
- [07:00] â Commercial Break: What is the COMPASS Method, and how can it help your business grow?
-[08:00] â Perception is reality: What customers believe about your brand matters.
- [09:30] â Final takeaway: Find your competitive edge and own it.Want to work with Trey and his Team? Then go to Herald:
đ Herald â https://www.weareherald.co/
Want to connect with Trey for a follow up question? Find him on LinkedIn:
đ https://www.linkedin.com/in/treyshen/
Are you ready for predictable growth in your business? Check out the COMPASS:
đ https://www.weareherald.co/compass
Want to to learn Treyâs system for being a Fractional Growth Advisor and CMO? Grab the Training:
đ https://www.thecompassmethod.co/crashcourse
Connect with 10-Minute Masterclass
Instagram: https://www.instagram.com/10minmc/
Treyâs Instagram: https://www.instagram.com/trey_sheneman
Heraldâs Instagram: https://www.instagram.com/herald_co -
The words you use as a leader can build your team up or break them down.
In this episode of 10-Minute Masterclass, Trey Sheneman unpacks the art of giving effective feedbackâa critical skill for any business leader. Whether youâre running a startup or leading inside a nine-figure brand, how you deliver feedback directly impacts team performance, culture, and growth. Trey shares his personal journey of learning how to give and receive feedback the right way, breaking down a proven framework to make feedback clear, constructive, and actionable.
If you want to strengthen your leadership skills and create a culture of growth, this episode is for you.
Found value in this show? Don't forget to leave a review.
Key Takeaways
- Why most leaders struggle to give feedback effectivelyâand how to fix it.
- How to give feedback that builds confidence instead of tearing people down.
- The three essential elements of good feedback: Clarity, Constructiveness, and Delivery.
- Why great feedback sometimes hurts, but never harms.
- How to use the SBI Model (Situation, Behavior, Impact) to give structured, actionable feedback.Timestamped Highlights
- [00:00] â How feedback can make or break your teamâs performance.
- [01:30] â Treyâs personal lesson on learning to receive and give feedback.
- [03:00] â The biggest mistake leaders make when delivering feedback.
- [05:00] â The three essential elements of effective feedback.
- [06:30] â Why feedback should be clear, constructive, and delivered in the right setting.
- [07:15] â The power of one-on-one feedback vs. public feedbackâand how to know the difference.
- [08:30] â How to use the SBI Model (Situation, Behavior, Impact) to structure feedback.
- [09:00] â Final takeaway: Feedback is an artâmaster it, and youâll unlock the potential of your team.Call to Action
Want to work with Trey and his Team? Then go to Herald:
đ Herald â https://www.weareherald.co/
Want to connect with Trey for a follow up question? Find him on LinkedIn:
đ https://www.linkedin.com/in/treyshen/
Want to to learn Treyâs system for being a Fractional Growth Advisor and CMO? Grab the Training:
đ https://www.thecompassmethod.co/crashcourse
Connect with 10-Minute Masterclass
Instagram: https://www.instagram.com/10minmc/
Treyâs Instagram: https://www.instagram.com/trey_sheneman
Heraldâs Instagram: https://www.instagram.com/herald_co -
The difference between a chaotic business and a smooth-running machine? Reducing drag.
In this episode of 10-Minute Masterclass, Trey Sheneman shares a real-world lesson from Chick-fil-A on how project management can make or break a business. Whether you're a solopreneur or scaling past $5M, optimizing workflow, efficiency, and team bandwidth is the key to unlocking growth. Trey breaks down the two Tâs of project managementâTechnology and Teamâand why hiring the right project manager can be a game-changer.
If your business constantly feels behind, itâs time to eliminate the bottlenecks.
Found value in this show? Don't forget to leave a review.
Key Takeaways
- Why drag is the hidden killer of business efficiencyâand how to spot it.
- What Chick-fil-Aâs operational systems teach us about project management.
- The two Tâs of project management: Technology (tools) and Team (people).
- The best project management tools (ClickUp, Asana, Basecamp) and how to use them.
- When and why to hire a project managerâand how it can unlock scalable growth.Timestamped Highlights
- [00:00] â What separates a chaotic business from a smooth-running machine? Reducing drag.
- [01:30] â How Trey ended up working inside Chick-fil-A storesâand what he learned.
- [03:00] â The hidden system behind Chick-fil-Aâs speed and efficiency.
- [05:45] â Why every business needs structured project managementâno matter the size.
- [06:30] â The best tools for project management and how to choose the right one.
- [07:15] â Why the right project manager can transform your business operations.
- [08:30] â How tracking workflow and reducing inefficiencies creates sustainable growth.
- [09:00] â The big takeaway: Efficiency isnât accidentalâbuild the right systems.Call to Action
Want to work with Trey and his Team? Then go to Herald:
đ Herald â https://www.weareherald.co/
Want to connect with Trey for a follow up question? Find him on LinkedIn:
đ https://www.linkedin.com/in/treyshen/
Want to to learn Treyâs system for being a Fractional Growth Advisor and CMO? Grab the Training:
đ https://www.thecompassmethod.co/crashcourse
Connect with 10-Minute Masterclass
Instagram: https://www.instagram.com/10minmc/
Treyâs Instagram: https://www.instagram.com/trey_sheneman
Heraldâs Instagram: https://www.instagram.com/herald_co -
Marketing to everyone is marketing to no one. Growth-focused businesses market to an audience of one.
In this episode of 10-Minute Masterclass, Trey Sheneman breaks down how to create your Ideal Customer Profile (ICP)âthe key to higher conversion rates, better retention, and scalable sales growth. Using real-world case studies, Trey walks through a four-step process for identifying, refining, and testing your ICP so your sales team can close more deals with less effort. If youâre serious about increasing sales efficiency and customer loyalty, this episode is a must-listen.
Found value in this show? Don't forget to leave a review.
Key Takeaways:
- Why most businesses get ICPs wrongâand how that leads to wasted time and money.
- The four-step framework for defining your ICP: demographics, psychographics, triggers, and validation.
- Why customer pain points and decision-making processes matter more than surface-level data.
- The power of refining and testing your ICP over timeâitâs not a one-and-done process.
- How a company scaled 250x in one year by focusing only on its best-fit customers.Timestamped Highlights
- [00:00] â Why marketing to everyone is marketing to no one.
- [01:30] â Defining an Ideal Customer Profile (ICP)âand why itâs essential for scaling.
- [03:00] â The four steps to building an ICP that actually works.
- [04:15] â Step 1: Demographicsâwhy this is the starting point but not the finish line.
- [05:45] â Step 2: Psychographicsâunderstanding customer pain points and emotional drivers.
- [06:30] â Step 3: Triggersâwhat makes someone ready to buy right now.
- [07:15] â Step 4: Validationâtesting, refining, and iterating your ICP over time.
- [08:30] â Why nailing your ICP turns transactional businesses into relationship-driven flywheels.
- [09:00] â Final takeaway: Your ICP isnât staticâyour business grows when your ICP evolves.Call to Action
Want to work with Trey and his Team? Then go to Herald:
đ Herald â https://www.weareherald.co/
Want to connect with Trey for a follow up question? Find him on LinkedIn:
đ https://www.linkedin.com/in/treyshen/
Want to to learn Treyâs system for being a Fractional Growth Advisor and CMO? Grab the Training:
đ https://www.thecompassmethod.co/crashcourse
Connect with 10-Minute Masterclass
Instagram: https://www.instagram.com/10minmc/
Treyâs Instagram: https://www.instagram.com/trey_sheneman
Heraldâs Instagram: https://www.instagram.com/herald_co -
If you donât know where youâre going in business, any road will take you there. But what if you had a framework to guide you?
In this episode of 10-Minute Masterclass, Trey Sheneman introduces The COMPASS Method, a proven seven-step process for diagnosing and improving your marketing strategy. Built from real-world experience across startups and nine-figure brands, this method helps business owners create a clear, strategic path to predictable growth.
If you want to eliminate wasted marketing spend, tighten your positioning, and drive better business results, this episode is for you.
Found value in this show? Don't forget to leave a review.Key Takeaways
- Why most businesses operate without a clear marketing roadmapâand why thatâs a mistake.
- The COMPASS Method: a seven-step audit framework that reveals blind spots and opportunities.
- How to identify weaknesses in your messaging, targeting, and customer journey.
- The power of quarterly strategic planning to focus resources on what moves the needle.
- Why the biggest marketing breakthroughs come from refining strategyânot just execution.Timestamped Highlights
- [00:00] â Why growth requires clarity, alignment, and direction in marketing.
- [01:30] â The origin of The COMPASS Method and how it transformed businesses.
- [03:00] â The seven steps of The COMPASS Method and how they build on each other.
- [04:15] â How to conduct a competitive set analysis to see where you stand.
- [05:00] â The importance of mapping your customer experience to eliminate friction.
- [05:45] â Promo: Ready for predictable growth? Learn more about The COMPASS Methodâemail Trey at [email protected].
- [06:00] â Why messaging and positioning should come from your market, not your mind.
- [07:15] â How to use a SWOT analysis to refine marketing execution.
- [08:30] â The quarterly strategic planâturning insights into focused action.
- [09:00] â Why The COMPASS Method is the most valuable marketing exercise you can do.Call to Action
Want to work with Trey and his Team? Then go to Herald:
đ Herald â https://www.weareherald.co/
Want to connect with Trey for a follow up question? Find him on LinkedIn:
đ https://www.linkedin.com/in/treyshen/
Want to to learn Treyâs system for being a Fractional Growth Advisor and CMO? Grab the Training:
đ https://www.thecompassmethod.co/crashcourse
Connect with 10-Minute Masterclass
Instagram: https://www.instagram.com/10minmc/
Treyâs Instagram: https://www.instagram.com/trey_sheneman
Heraldâs Instagram: https://www.instagram.com/herald_co -
Every business growth challenge comes down to solving problems in marketing, sales, operations, or leadershipâthe four core drivers of predictable business growth.
10-Minute Masterclass exists to deliver real-world, no-fluff business strategies that founders and business leaders can apply immediately. In this pilot episode, host Trey Sheneman shares his personal journeyâfrom scaling marketing agencies to leading inside nine-figure brandsâand why this podcast is built to serve entrepreneurs, operators, and business leaders looking to grow. If youâre building, this show is for you.
Found value in this show? Don't forget to leave a review.Key Takeaways
- The four core drivers of business growth and why every problem ties back to them.
- How real-world experience, not theory, shaped this podcast.
- The goal of the showâquick, actionable lessons designed for busy founders and executives.
- Why business success is about learning, executing, and refining at every stage.
- The MC influence behind the showâexpect direct, no-fluff insights (with the occasional hip-hop reference).Timestamped Highlights
- [00:00] â Why business growth always comes from solving problems in marketing, sales, operations, or leadership.
- [01:30] â Trey's backgroundâfrom scaling agencies to leading inside major brands.
- [03:00] â The inspiration behind 10-Minute Masterclassâreal-world lessons, not theories.
- [04:15] â Who this podcast is forâbuilders at every stage, from early entrepreneurs to executives.
- [05:45] â What to expect: one weekly, high-density, 10-minute episode with actionable takeaways.
- [06:30] â The influence of Treyâs hip-hop backgroundâexpect an MC-style delivery.
- [07:15] â How to get involvedâsubscribe, share, and send in topic requests.Call to Action
Want to work with Trey and his Team? Then go to Herald:
đ Herald â https://www.weareherald.co/
Want to connect with Trey for a follow up question? Find him on LinkedIn:
đ https://www.linkedin.com/in/treyshen/
Want to to learn Treyâs system for being a Fractional Growth Advisor and CMO? Grab the Training:
đ https://www.thecompassmethod.co/crashcourse
Connect with 10-Minute Masterclass
Instagram: https://www.instagram.com/10minmc/
Treyâs Instagram: https://www.instagram.com/trey_sheneman
Heraldâs Instagram: https://www.instagram.com/herald_co -
10 Minute Masterclass = Timeless business principles.
This is Trey Sheneman giving everything of himself to this community.
As Host and Lead Emcee hereâs what he'll deliver:
- Bite-sized lessons.
- No Fluff.
- Bold Strategies.
- Solutions to Todayâs Business Problems.
If youâre a business builder â this show was built for you.
|Call to Action
Want to work with Trey and his Team? Then go to Herald:
đ Herald â https://www.weareherald.co/
Want to connect with Trey for a follow up question? Find him on LinkedIn:
đ https://www.linkedin.com/in/treyshen/
Want to to learn Treyâs system for being a Fractional Growth Advisor and CMO? Grab the Training:
đ https://www.thecompassmethod.co/crashcourse
Connect with 10-Minute Masterclass
Instagram: https://www.instagram.com/10minmc/
Treyâs Instagram: https://www.instagram.com/trey_sheneman
Heraldâs Instagram: https://www.instagram.com/herald_co