Afleveringen
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Feels like weâve been waiting for the convergence of ad tech and mar tech forever. But itâs finally starting to happen, and the time couldnât be more ripe, says Heather Macaulay, president of product-focused consultancy MadTech.
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What is incrementality testing? âIâve been doing more interviews with journalists lately and realize I need a better answer to this question,â says Haus Head of Strategy Olivia Kory.
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Zijn er afleveringen die ontbreken?
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Jared Belsky, CEO and co-founder of indie digital agency Acadia, needs your help. Heâd like someone to please explain to him why media arbitrage isnât a form of stealing.
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Personalization and customization are great, but when marketers go overboard with targeting, they donât cast a wide enough net to attract new customers and foster growth, says JP Jansen, SVP of marketing and CMO for North America at Mars Pet Nutrition.
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Digital Content Next CEO Jason Kint shares insights from inside the courtroom during closing arguments in US v. Google, ad tech antitrust edition. Plus: Kint noodles on potential remedies in the search antitrust case against Google.
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When social media platform Nextdoor launched advertising in 2017, CEO Nirav Tolia declared it would be a $1 billion business by 2020. That didnât happen. Nextdoor generated $66 million overall in Q3 of this year, and Tolia chides himself for his hyperbole. But Nextdoor has an ambitious plan for advertising growth.
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Former Dentsu CEO Wendy Clark, current president of consulting group Consello, sees the renewed controversy around principal-based buying as a symptom of a more fundamental issue: the lack of open dialogue between brands and their agencies.
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If the DOJ wins its ad tech antitrust case against Google, it shouldnât force a breakup, says Arete Researchâs Richard Kramer, who proposes this novel solution instead: Google should spin out its network business into a public interest corporation with no hidden fees.
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Mike Ryan of Smarter Ecommerce helps advertisers get the most out of their Google Performance Max campaigns. Understanding whatâs going on inside this walled garden black box product is now the most pressing concern for many retailers and ecommerce advertisers, he says.
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As the former CMO of Sonos, Joy Howardâs job was to make people want to buy new electronics. Now, as the recently appointed CMO of Back Market â an online marketplace for refurbished electronics â itâs her job to convince them not to.
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Having nipped at Metaâs and Googleâs heels for years, Pinterest is finished with being the underdog. Itâs been getting very âseriousâ about its investments in lower-funnel advertising products, says Pinterest CRO Bill Watkins.
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Dotdash Meredithâs Lindsay Van Kirk says the cookie-based buying tools she helped develop in her early career at AppNexus placed too much value on unreliable third-party audiences. But contextual tools like DDMâs D/Cipher, which she now oversees, can build a better ad ecosystem for buyers and sellers.
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Omar Tawakol is a serial entrepreneur. He sold two companies in five years, including BlueKai to Oracle in 2014. But heâs in no rush with his new virtual product placement startup Rembrand. He says heâs having too much fun. Plus: Meditating on the end of Oracle Advertising.
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Covering Googleâs ad tech antitrust trial in Virginia is surreal for anyone whoâs been in ad tech as long as Ari Paparo. He knows most of the people on the stand.
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If Adam Heimlich could travel back in time to alter the future of online advertising, he would go to Googleâs acquisition of DoubleClick in 2007, but not necessarily to stop it.
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Advanced audience targeting is perhaps the most significant change in TV ad buying structures, says Alison Levin, NBCUniversalâs president of advertising and partnerships, on this weekâs episode of AdExchanger Talks.
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Itâs a misconception that Redditors categorically dislike advertising, says newly hired VP of Ad Product Management Jyoti Vaidee. In fact, 60% of Reddit users want brands to participate in communities, she says, so long as their interactions are relevant and respectful.
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Have we finally reached peak retail media, or is the recent explosion of RMNs the sign of a healthy and thriving marketplace? âItâs the right question to be asking, especially at this time,â says Gopuffâs SVP of business, Daniel Folkman, who helped spearhead the companyâs advertising business.
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Serial ad tech entrepreneur Kamakshi Sivaramakrishnan founded two startups roughly a decade apart, both for a similar reason: making data available across the enterprise in a way thatâs also respectful of the consumer.
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Last month, Hyundai eliminated the chief marketing officer role and split the function in two: creative and performance. The move makes sense because two brains are better than one, says Angela Zepeda, Hyundaiâs former CMO and now its chief creative officer. But there are critics to this approach.
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