Afleveringen
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Unlock the secret to getting your first investor FAST! In this episode of Aha Moments, host Kobi Omenaka sits down with Ben Keane, a seasoned entrepreneur and sustainability advocate, to uncover actionable strategies and personal insights that can transform your fundraising journey. Ben, co-founder of Raise, shares his expertise from mentoring thousands of entrepreneurs and helping purpose-driven companies secure investments.
Discover key "aha moments" as Ben dives into the psychology of securing your first investor, the power of FOMO in turning "no's" into "yes's," and why the first "yes" is a game-changer for your funding round. Learn how to validate your business ideas efficiently, avoid common pitfalls, and leverage authentic customer conversations to build momentum.
This episode also explores Ben's journey through initiatives like Escape the City and Rebel Book Club, and his passion for sustainability, innovation, and community building. Whether you're an aspiring entrepreneur or a seasoned founder, you'll walk away with actionable strategies to accelerate your path to success.
Tune in for thought-provoking discussions on entrepreneurship, growth marketing, purpose-driven businesses, and sustainability. Don't miss this opportunity to gain industry secrets and practical tips to fuel your next big idea. Hit play now and start your journey toward impactful business growth!
#venturecapital #startupfunding #startup #personalfinance #howtomakemoney
CHAPTERS:
00:00 - Intro
01:05 - What is Escape the City
07:56 - Getting Started with Escape the City
14:57 - Kids Shoe Exchange Program
15:37 - How Ida’s Shoes Began
20:55 - Customer Development Strategies
24:10 - AI Agents in Business
25:14 - Overview of Rebel Book Club
29:44 - Rebel Book Club During the Pandemic
32:50 - Tribe Building in 5 Hours
37:14 - RAYS Initiative
42:46 - Defining Moments in Business
45:04 - Memorable Moments in Products
48:05 - Life Hacks and Moments to Share
52:05 - Running as a Life Philosophy
53:05 - How to Get in Touch
53:48 - Summary of Key Points
54:39 - Embrace All Opportunities
54:51 - OUTRO
Follow Ben Keene:
• https://www.linkedin.com/in/benkeene/
• https://www.raaise.co/
Follow Kobi (aka Kobestarr):
• LinkedIn: https://www.linkedin.com/in/kobiomenaka/
About This Podcast:
On Aha Moments with Kobi Omenaka, we explore the stories and strategies of inspiring leaders, innovators, and creatives. Each episode brings you actionable insights, industry secrets, and personal aha moments from our guests.
Sponsors:
Kobestarr Digital - for Digital and Growth Marketing expertise https://snip.ly/3479b9
DealFlow Media - for B2B Podcasts and Content Marketing https://snip.ly/87p2ld
Stripped Media - For Entertainment and Sports Podcasts https://snip.ly/n5vrvc -
Unlock the secret to getting your first investor FAST! In this episode of Moments, host Kobi Omenaka sits down with Ben Keane, a seasoned entrepreneur and sustainability advocate, to uncover actionable strategies and personal insights that can transform your fundraising journey. Ben, co-founder of Raaise, shares his expertise from mentoring thousands of entrepreneurs and helping purpose-driven companies secure investments.
Discover key "aha moments" as Ben dives into the psychology of securing your first investor, the power of FOMO in turning "no's" into "yes's," and why the first "yes" is a game-changer for your funding round. Learn how to validate your business ideas efficiently, avoid common pitfalls, and leverage authentic customer conversations to build momentum.
This episode also explores Ben's journey through initiatives like Escape the City and Rebel Book Club, and his passion for sustainability, innovation, and community building. Whether you're an aspiring entrepreneur or a seasoned founder, you'll walk away with actionable strategies to accelerate your path to success.
Tune in for thought-provoking discussions on entrepreneurship, growth marketing, purpose-driven businesses, and sustainability. Don't miss this opportunity to gain industry secrets and practical tips to fuel your next big idea. Hit play now and start your journey toward impactful business growth!
#venturecapital #startupfunding #startup #personalfinance #howtomakemoney
CHAPTERS:
00:00 - Intro
01:05 - What is Escape the City
07:56 - Getting Started with Escape the City
14:57 - Kids Shoe Exchange Program
15:37 - How Ida’s Shoes Began
20:55 - Customer Development Strategies
24:10 - AI Agents in Business
25:14 - Overview of Rebel Book Club
29:44 - Rebel Book Club During the Pandemic
32:50 - Tribe Building in 5 Hours
37:14 - RAYS Initiative
42:46 - Defining Moments in Business
45:04 - Memorable Moments in Products
48:05 - Life Hacks and Moments to Share
52:05 - Running as a Life Philosophy
53:05 - How to Get in Touch
53:48 - Summary of Key Points
54:39 - Embrace All Opportunities
54:51 - OUTRO
Follow Ben Keene:
• https://www.linkedin.com/in/benkeene/
• https://www.raaise.co/
Follow Kobi (aka Kobestarr):
• LinkedIn: https://www.linkedin.com/in/kobiomenaka/
About This Podcast:
On Aha Moments with Kobi Omenaka, we explore the stories and strategies of inspiring leaders, innovators, and creatives. Each episode brings you actionable insights, industry secrets, and personal aha moments from our guests.
Sponsors:
Kobestarr Digital - for Digital and Growth Marketing expertise https://snip.ly/3479b9
DealFlow Media - for B2B Podcasts and Content Marketing https://snip.ly/87p2ld
Stripped Media - For Entertainment and Sports Podcasts https://snip.ly/n5vrvc -
Zijn er afleveringen die ontbreken?
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Discover how curiosity can fuel business growth and unlock transformative ideas in this insightful episode of Aha Moments! Join host Kobi Omenaka as he sits down with Sarah Parsonage, founder of One Question, a groundbreaking advisory organization revolutionizing the way leaders tackle challenges. Together, they explore the power of asking the right questions to spark innovation, drive sustainable change, and uncover actionable strategies for success.
Sarah shares personal insights into her journey, including how her curiosity shaped her career and how One Question inspires organizations to think differently. From tackling mental health challenges to reimagining leadership in uncertain times, this episode dives into the industry secrets behind fostering meaningful conversations that lead to real impact.
Whether you're an entrepreneur, business leader, or someone passionate about growth marketing and purpose-driven companies, this episode offers valuable lessons on embracing curiosity as a tool for problem-solving and creating lasting change. Tune in for thought-provoking discussions, inspiring stories, and strategies you can apply to your own journey.
Don’t miss this chance to learn how curiosity can transform your approach to business and life. Subscribe now for more Aha Moments packed with actionable insights and inspiration!
#lifecoach #intentionalquestions #businessautomation #businessgrowthstages #growthhackingsecrets
CHAPTERS:
00:00 - Intro
00:49 - Checking In: How Are You?
03:29 - Childhood Mobility Experiences
07:35 - Understanding One Question Concept
12:45 - Chatham House Rules: Driving Action
13:39 - Manifestation of One Question
18:04 - Finding the Right Question
24:39 - Aha Moments: Insights and Discoveries
26:50 - Gathering Feedback from Conversations
28:57 - Global Search for Answers
30:25 - Taking Time to Reflect
33:30 - Aha Moments: Continued Insights
35:30 - Practical Life Hacks
39:18 - Connecting with Sarah
39:50 - Thank You and Outro -
Discover how curiosity can fuel business growth and unlock transformative ideas in this insightful episode of Aha Moments! Join host KobI Omenaka as he sits down with Sarah Parsonage, founder of One Question, a groundbreaking advisory organization revolutionizing the way leaders tackle challenges. Together, they explore the power of asking the right questions to spark innovation, drive sustainable change, and uncover actionable strategies for success.
Sarah shares personal insights into her journey, including how her curiosity shaped her career and how One Question inspires organizations to think differently. From tackling mental health challenges to reimagining leadership in uncertain times, this episode dives into the industry secrets behind fostering meaningful conversations that lead to real impact.
Whether you're an entrepreneur, business leader, or someone passionate about growth marketing and purpose-driven companies, this episode offers valuable lessons on embracing curiosity as a tool for problem-solving and creating lasting change. Tune in for thought-provoking discussions, inspiring stories, and strategies you can apply to your own journey.
Don’t miss this chance to learn how curiosity can transform your approach to business and life. Subscribe now for more Aha Moments packed with actionable insights and inspiration!
#lifecoach #intentionalquestions #businessautomation #businessgrowthstages #growthhackingsecrets
CHAPTERS:
00:00 - Intro
00:49 - Checking In: How Are You?
03:29 - Childhood Mobility Experiences
07:35 - Understanding One Question Concept
12:45 - Chatham House Rules: Driving Action
13:39 - Manifestation of One Question
18:04 - Finding the Right Question
24:39 - Aha Moments: Insights and Discoveries
26:50 - Gathering Feedback from Conversations
28:57 - Global Search for Answers
30:25 - Taking Time to Reflect
33:30 - Aha Moments: Continued Insights
35:30 - Practical Life Hacks
39:18 - Connecting with Sarah
39:50 - Thank You and Outro -
Discover "The Secret to Finding Your Customers’ Pain Points" in this insightful episode of Aha Moments!
Host Kobi Omenaka sits down with Robert “Desi” Desmond, CTO of Leadsie, to explore the art of identifying customer pain points and turning them into powerful business opportunities. From his journey as a software developer to launching game-changing tools for marketing agencies, Robert shares personal insights, actionable strategies, and industry secrets that every entrepreneur and marketer can learn from.
In this episode, you’ll uncover how emotional and social factors influence purchasing decisions, the importance of customer interviews in refining your product, and how Leadsie revolutionizes client onboarding for marketing agencies. Robert also shares the pivotal “aha moments” that shaped both his career and Leadsie’s success, offering practical tips for making your product indispensable.
Key topics include:
- The role of emotional buying in B2B and B2C markets.
- How to master customer interviews to uncover real pain points.
- The journey from consulting to entrepreneurship.
- Why Leadsie is a lifesaver for marketing agencies managing client accounts.
- The power of creating seamless onboarding experiences to impress clients and reduce churn.
Whether you’re an entrepreneur, growth marketer, or simply curious about building purpose-driven companies, this episode is packed with inspiring stories and actionable insights to help you take your business strategies to the next level. Don’t miss this engaging conversation filled with real-world examples and expert advice!
Like, comment, and subscribe to Aha Moments for more episodes featuring industry leaders and their transformative stories.
#marketinganalytics #socialmediamarketing #b2bsales #leadgenerationstrategies #digitalmarketing
CHAPTERS:
00:00 - Intro
01:02 - What is Leadsie
01:10 - Robert’s Background
05:00 - Finding Your Aha Moment
10:17 - Understanding Jobs To Be Done (JTBD)
13:41 - Introduction to Leadsie
17:21 - The Birth of Leadsie
20:15 - Exploring Aha Moments
25:54 - LinkedIn's Role and Leadsie's Future
28:05 - Validating Pain Points
31:21 - Favorite Aha Moments in Products
33:22 - Zwift Overview
34:31 - Peloton Overview
40:03 - Connecting with Robert
40:57 - Outro
Follow [Guest Name]:
• https://www.linkedin.com/in/robert-desmond/
• https://www.leadsie.com
Follow Kobi (aka Kobestarr):
• LinkedIn: https://www.linkedin.com/in/kobiomenaka/
About This Podcast:
On Aha Moments with Kobi Omenaka, we explore the stories and strategies of inspiring leaders, innovators, and creatives. Each episode brings you actionable insights, industry secrets, and personal aha moments from our guests.
Sponsors:
Kobestarr Digital - for Digital and Growth Marketing expertise https://snip.ly/3479b9
DealFlow Media - for B2B Podcasts and Content Marketing https://snip.ly/87p2ld
Stripped Media - For Entertainment and Sports Podcasts https://snip.ly/n5vrvc -
Discover how to crack the code to B2B PPC success with Christina Brauer, a seasoned digital marketing expert and founder of Capital C Agency. In this engaging episode of the Aha Moments Podcast, host Kobi Omenaka dives into Christina's incredible journey from Google account strategist to helping B2B companies achieve marketing excellence.
Christina shares her actionable strategies, personal insights, and industry secrets for navigating the complexities of Google Ads, paid search, and beyond.
Learn the critical differences between B2B and B2C campaigns, why understanding your audience is key, and how to track performance to optimize results. Christina also reveals her thoughts on the latest PPC trends, the challenges of using tools like Performance Max, and how to deliver measurable value through tailored campaigns. Whether you're a growth marketer, entrepreneur, or business leader, this episode is packed with tips to elevate your strategies.
Stick around for Christina's game-changing Aha Moments, including how simplifying the customer journey with demo videos transformed campaign outcomes. Plus, uncover her best practices for aligning with clients, managing complex products, and crafting purpose-driven marketing strategies. If you're passionate about PPC, entrepreneurship, or business growth, this episode delivers insights you won't want to miss!
Join the conversation and gain practical tips for mastering B2B marketing. Don't forget to like, comment, and subscribe to stay updated on more inspiring stories and strategies from industry leaders.
#googleads #emailmarketing #b2bmarketing #performancemax #digitalmarketing
CHAPTERS:
00:00 - Intro
00:53 - Christina's PPC Journey
03:07 - Google in 2010 Insights
08:10 - Christina's Career After Google
12:02 - Transition from Fab
13:25 - Starting a PPC Agency
15:54 - Christina's Role at Google
18:05 - Differentiating from Google Strategies
21:20 - B2B vs B2C Marketing
23:55 - Effective Lead Tracking
26:55 - Understanding Broad Match Keywords
30:21 - AARRR Framework Explained
33:18 - Importance of Gating Content
40:46 - Personal Aha Moment
43:15 - Connecting with Christina
43:51 - Outro
Follow [Guest Name]:
• https://www.linkedin.com/in/christinabrauer/
• https://capitalc.agency/
Follow Kobi (aka Kobestarr):
• LinkedIn: https://www.linkedin.com/in/kobiomenaka/
About This Podcast:
On Aha Moments with Kobi Omenaka, we explore the stories and strategies of inspiring leaders, innovators, and creatives. Each episode brings you actionable insights, industry secrets, and personal aha moments from our guests.
Sponsors:
Kobestarr Digital - for Digital and Growth Marketing expertise https://snip.ly/3479b9
DealFlow Media - for B2B Podcasts and Content Marketing https://snip.ly/87p2ld
Stripped Media - For Entertainment and Sports Podcasts https://snip.ly/n5vrvc -
Discover how Charles Burdett transformed a simple side hustle into the thriving success that is Pip Decks in this captivating episode of the Aha Moments Podcast with host Kobi Omenaka. Charles, a seasoned UX designer turned entrepreneur, shares his inspiring journey from agency life and corporate roles to building a purpose-driven company that has sold hundreds of thousands of innovative card decks worldwide.
Gain invaluable personal insights as Charles reveals the "aha moments" that shaped his business, from understanding customer needs to launching products with an authentic connection. This episode is packed with actionable strategies for entrepreneurs and creatives alike, including tips on pricing, harnessing imposter syndrome, and creating products that resonate deeply with audiences.
Key topics include:
- Transitioning from freelance work to entrepreneurship
- The art of customer research and understanding your market
- Tips for running engaging and impactful workshops
- The power of storytelling and confidence in building a personal brand
- Lessons learned from crowdfunding on Kickstarter
If you're passionate about entrepreneurship, growth marketing, or building a purpose-driven business, this episode is a goldmine of industry secrets and strategies. Whether you're looking to enhance your creative process or take your side hustle to the next level, Charles's story is sure to inspire and motivate.
Tune in for a behind-the-scenes look at the Pip Decks story and take away practical tips to elevate your own journey. Don’t miss this engaging conversation filled with humor, honesty, and valuable advice for anyone navigating the world of business and creativity.
#kickstartyourentrepreneurjourney #makemoneyonline #businessdevelopment #salesdevelopment #howtomakemoneyonline
CHAPTERS:
00:00 - Intro
01:10 - Career Journey and Growth
07:00 - Agency vs In-House Work
09:45 - Benefits of Office Work
10:38 - Confidence in Contracting
14:19 - Origin of PDPs
19:55 - Securing Your First Sale
23:50 - LinkedIn Advertising Strategies
26:24 - Kickstarter Success Tips
34:56 - Value of Unique Products
37:04 - Customer Insights and Lessons
41:55 - Future Plans for Piptecks
45:43 - Connecting with Charlie Online
46:10 - Outro
Follow Charlie Burdett:
• https://www.linkedin.com/in/charlesburdett/
• https://pipdecks.com/
Follow Kobi (aka Kobestarr):
• LinkedIn: https://www.linkedin.com/in/kobiomenaka/
About This Podcast:
On Aha Moments with Kobi Omenaka, we explore the stories and strategies of inspiring leaders, innovators, and creatives. Each episode brings you actionable insights, industry secrets, and personal aha moments from our guests.
Sponsors:
Kobestarr Digital - for Digital and Growth Marketing expertise https://snip.ly/3479b9
DealFlow Media - for B2B Podcasts and Content Marketing https://snip.ly/87p2ld
Stripped Media - For Entertainment and Sports Podcasts https://snip.ly/n5vrvc -
Learn how to master startup growth with Cathy White’s expert strategies! In this episode, Cathy shares her inspiring journey from SeedCamp to founding CW Communications, offering actionable insights for entrepreneurs and purpose-driven companies. Tune in as she discusses the importance of clear communication, navigating decision fatigue, and building sustainable business strategies. Discover her advice on finding your ideal customer, leveraging content marketing, and using "aha moments" to drive success.
Cathy also sheds light on her experiences in growth marketing and the challenges of pivoting during unprecedented times, including the pandemic. From her personal insights on imposter syndrome to her passion for empowering women in tech, this episode is packed with industry secrets and practical tips for startups and scale-ups alike. Don’t miss this engaging conversation filled with valuable lessons on entrepreneurship, sustainability, and the power of strong communication to grow your business.
#digitalmarketing #growthmarketing #growthhacking #employeeexperience #venturecapital
CHAPTERS:
00:00 - Catching up with Cathy
00:56 - Seedcamp Experience
02:02 - Government vs. Private Sector
07:03 - Importance of Communication in Startups
11:26 - Determining Ideal Customer Profile
18:22 - Geek Girl Meetup Insights
21:24 - Starting CEW Communications
24:43 - Overcoming Imposter Syndrome
26:55 - First Hiring Experience
31:06 - Lessons from Failures
33:31 - Celebrating Successes
35:36 - Defining Key Moments
41:08 - Louis Vuitton Moment Explained
44:49 - Canva Overview
46:13 - Personal Life Hacks
46:25 - Meal Prepping Tips
49:14 - Finding Cathy Online
Follow Cathy White:
• https://www.linkedin.com/in/cathywhite10/
• https://www.cewcomms.com/
Follow Kobi (aka Kobestarr):
• LinkedIn: https://www.linkedin.com/in/kobiomenaka/
About This Podcast:
On Aha Moments with Kobi Omenaka, we explore the stories and strategies of inspiring leaders, innovators, and creatives. Each episode brings you actionable insights, industry secrets, and personal aha moments from our guests.
Sponsors:
Kobestarr Digital - for Digital and Growth Marketing expertise https://snip.ly/3479b9
DealFlow Media - for B2B Podcasts and Content Marketing https://snip.ly/87p2ld
Stripped Media - For Entertainment and Sports Podcasts https://snip.ly/n5vrvc -
In this episode of Aha Moments Podcast, host Kobi Omenaka is joined by sales expert Richard Moore to discuss the art of selling on LinkedIn. Richard, the founder of the "Art of Sell" community, shares his journey from starting in sales to becoming a sought-after LinkedIn consultant with over 100,000 followers.
They delve into various aspects of selling, emphasizing that it's not a sleazy practice but a nuanced and elegant process. Richard explains how meaningful interactions on LinkedIn can lead to substantial business growth and enhanced lifestyle.
He also shares his 'Doctor Method' for client acquisition, which revolves around authority, compliance, and prescription, drawing parallels between social selling and the expertise of a doctor.
The conversation also explores personal development, the importance of rituals, and life-changing aha moments. This episode is packed with invaluable insights for anyone looking to improve their sales strategies and make a real impact on LinkedIn.
00:00 Introduction and Guest Welcome
00:15 Discovering Richard Moore
00:29 The Art of Selling
01:19 Richard's Journey in Sales
02:32 LinkedIn and Business Growth
03:19 Transition to LinkedIn
05:47 The Power of Content
08:15 Effective Sales Strategies
21:13 Profile Optimization Tips
30:29 Engagement and Conversion
34:17 The Myth of Volume in Business
35:52 The Importance of Competency Over Volume
37:00 LinkedIn Success and Vanity Metrics
41:00 The Doctor Method in Sales
52:28 The Power of Rituals and Experiences
56:52 Personal Aha Moments and Life Lessons
01:03:54 Conclusion and Final Thoughts
Follow Richard Moore:
• https://www.linkedin.com/in/richardjamesmoore/
• https://artofsell.circle.so/checkout/monthly-aos-membership
Follow Kobi (aka Kobestarr):
• LinkedIn: https://www.linkedin.com/in/kobiomenaka/
About This Podcast:
On Aha Moments with Kobi Omenaka, we explore the stories and strategies of inspiring leaders, innovators, and creatives. Each episode brings you actionable insights, industry secrets, and personal aha moments from our guests.
Sponsors:
Kobestarr Digital - for Digital and Growth Marketing expertise https://snip.ly/3479b9
DealFlow Media - for B2B Podcasts and Content Marketing https://snip.ly/87p2ld
Stripped Media - For Entertainment and Sports Podcasts https://snip.ly/n5vrvc -
Breaking Period Taboos: The Essential Conversation with Freda’s Affi Parvizi Wayne
In this episode of 'AHA moments with Kobi Omenaka,' Kobi speaks with Affi Parvizi Wayne, founder of Freda, a company that initially sold period products directly to consumers.
They explore the importance of period care as a necessity rather than a luxury, addressing the challenges faced by women in various situations, from refugee camps to corporate offices.
Affi shares personal anecdotes and insights into the often-overlooked needs of women, highlighting societal taboos and the drive for transparency and sustainability in period products.
Through engaging anecdotes, Affi emphasises the impact of access to period care on the dignity and empowerment of women.
00:00 Breaking the Silence on Periods
00:17 Introducing Affi Parvizi Wayne and Freda
00:49 The Necessity of Period Care
01:25 Personal Experiences and Insights
02:47 The Journey of Freda
04:41 Challenges and Strategies in the Period Care Industry
06:30 Changing Perceptions and Creating Impact
10:08 The Importance of Access and Education
16:03 Humanitarian Efforts and Period Poverty
20:49 Corporate Responsibility and Period Care
23:13 Hotel Amenities: A Missed Opportunity
23:46 The Importance of Period Care in Hotels
26:41 Organic and Chemical-Free Products
31:01 Sustainability in Manufacturing
33:52 Aha Moments and Personal Insights
40:23 The Unconditional Love of Dogs
41:58 Lessons from Cancer Treatment
44:04 Closing Thoughts and Contact Information
Follow Affi Here:
• LinkedIn: https://www.linkedin.com/in/afsaneh-parvizi-wayne-frsa-132ba412b
• Website: https://myfreda.com/
Follow Kobi (aka Kobestarr):
• LinkedIn: https://www.linkedin.com/in/kobiomenaka/
About This Podcast:
On Aha Moments with Kobi Omenaka, we explore the stories and strategies of inspiring leaders, innovators, and creatives. Each episode brings you actionable insights, industry secrets, and personal aha moments from our guests.
Sponsors:
Kobestarr Digital - for Digital and Growth Marketing expertise https://snip.ly/3479b9
DealFlow Media - for B2B Podcasts and Content Marketing https://snip.ly/87p2ld
Stripped Media - For Entertainment and Sports Podcasts https://snip.ly/n5vrvc -
Jake Ward, an SEO expert, LinkedIn creator, and founder of Kleo, joins the show to share his journey and insights.
Jake delves into his beginnings in SEO, the creation of Kleo, and how he disrupted the LinkedIn space. This chat features key strategies for LinkedIn success, building an effective SEO plan, and the benefits of Kleo.
Additionally, the conversation touches on Jake's personal 'Aha Moments' that contributed to his sustained success. Tune in for practical tips and learn how to effectively leverage Kleo and LinkedIn.
00:00 Introduction and Welcome
00:09 Meet Jake Ward: SEO Powerhouse and LinkedIn Creator
00:45 Jake's Journey: From SEO to Kleo
01:15 The Evolution of Kleo
02:53 Jake's Background and Early Career
05:05 SEO Strategies and Insights
07:23 LinkedIn Success and Strategies
11:54 Building and Launching Kleo
19:34 Aha Moments and Productivity Hacks
33:00 Conclusion and Farewell
Follow Jake Ward:
• LinkedIn: https://www.linkedin.com/in/jakezward/
• Join the Kleo Pro Waitlist: https://snip.ly/KleoPro
Follow Kobi (aka Kobestarr):
• LinkedIn: https://www.linkedin.com/in/kobiomenaka/
About This Podcast:
On Aha Moments with Kobi Omenaka, we explore the stories and strategies of inspiring leaders, innovators, and creatives. Each episode brings you actionable insights, industry secrets, and personal aha moments from our guests.
Sponsors:
Kobestarr Digital - for Digital and Growth Marketing expertise https://snip.ly/3479b9
DealFlow Media - for B2B Podcasts and Content Marketing https://snip.ly/87p2ld
Stripped Media - For Entertainment and Sports Podcasts https://snip.ly/n5vrvc -
Hannah Parvaz, founder of digital marketing agency Aperture and a multi-award-winning marketer. Hannah shares insights from her career, including her beginnings in the Manchester music scene, her transition from music to tech with roles in various startups, and how she discovered key 'aha moments' that drove growth and success.
Kobi and Hannah delve into the importance of focusing on specific business aspects, the power of data in identifying user behaviours, and Hanna's principles for working with purpose-driven companies.
She also discusses her experience with effective marketing strategies such as referral systems and incentivising reviews. Personal anecdotes from both Kobe and Hanna provide a broader perspective on pursuing passion and making thoughtful career choices.
00:00 Introduction to Aha Moments
00:30 Meet Hanna Parvaz: Award-Winning Marketer
01:27 Hanna's Journey: From Manchester to London
02:58 Building a Career in Music and Tech
05:18 Founding Aperture: The Vision and Mission
10:40 The Power of Referrals and Reviews
14:31 Identifying Growth Channels
22:13 Working with Purpose-Driven Companies
24:35 Aha Moments in Business and Life
24:48 Discovering the Aha Moment
25:45 Experimenting with User Engagement
27:19 Refining the Activation Point
28:46 Scaling with Data-Driven Insights
40:18 Personal Aha Moments
45:09 Connecting and Wrapping Up
Follow Hannah Parvaz:
• LinkedIn: https://www.linkedin.com/in/hnpvz/
• Aperture Website: https://www.aperture.london/
Follow Kobi (aka Kobestarr):
• LinkedIn: https://www.linkedin.com/in/kobiomenaka/
About This Podcast:
On Aha Moments with Kobi Omenaka, we explore the stories and strategies of inspiring leaders, innovators, and creatives. Each episode brings you actionable insights, industry secrets, and personal aha moments from our guests.
Sponsors:
Kobestarr Digital - for Digital and Growth Marketing expertise https://snip.ly/3479b9
DealFlow Media - for B2B Podcasts and Content Marketing https://snip.ly/87p2ld
Stripped Media - For Entertainment and Sports Podcasts https://snip.ly/n5vrvc
