Afleveringen
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Join Fab and Annie-Mai Hodge as they chat about all things meme marketing and its place in today's social media world. They share their thoughts on staying authentic, building genuine connections, and really getting to know your audience.
The pair discuss how marketers can get creative and try new things while being mindful of meme etiquette and copyright rules. Most importantly, they remind us that marketing should be fun - it's all about finding your voice and creating content that your audience can relate to.
ABOUT OUR GUESTAnnie-Mai Hodge has built a community of over 350k followers across Instagram and LinkedIn, growing Girl Power Marketing into a powerhouse of influence and empowerment. Through her authentic approach, she has connected with her audience on a personal level, sharing her journey of resilience and success while offering practical advice and inspiration.
Her genuine passion for helping others has resonated deeply, creating a loyal and engaged following. By consistently delivering value, fostering meaningful relationships, and using her platform to uplift and educate, Annie-Mai has turned Girl Power Marketing into a trusted resource for aspiring entrepreneurs, women and girls looking to elevate their careers.
Follow her on LinkedIn: Annie Mai-Hodge
Instagram: @girlpowermarketingEPISODE RESOURCES ✍️
“Just a Chill Guy” Meme: Explore herePinterest Reaction Pictures: Browse hereKapwing Meme Generator: Create hereSupport the show
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Not long to go - join Alt Marketing School's Business of Marketing summit, our yearly open day: Click here
In this AMA-style episode, Fab and Emma discuss their plans for 2025, including personal changes, podcast format adjustments, and the evolving landscape of social media.
They dive into rolling with the punches when it comes to strategy, figuring out what actually counts as success (hint: it's not just about the numbers!), and why showing your existing audience some love is way more important than just chasing new followers. Oh, and they get into all the buzz around TikTok's future and how marketers need to stay on their toes for whatever comes next.
ABOUT OUR CO-HOSTEmma York is a social media trainer, digital marketing specialist and founder of Fresh Approach Digital.
Find out more about Emma on social
TikTok: @freshapproachdigital
Instagram: @FreshApproachdigital
EPISODE RESOURCES ✍️
Open day: Click here
Top marketers: Read more
Brock Johnson: View profile
TikTok's sister app, Lemon8, is now one of the most popular on Apple's App Store: Read more
Support the show
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Zijn er afleveringen die ontbreken?
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Ready to set powerful goals? You're in for a treat because today's episode is all about turning vague business wishes into concrete, achievable milestones through strategic planning and smart marketing reviews.
Join Fab and guest Niki Hutchison, as they break down the art of setting meaningful objectives and running effective quarterly reviews that actually drive results. Because who wouldn't want to start their year with crystal-clear goals and a solid plan to achieve them?
ABOUT OUR GUEST ♥️
Niki Hutchison is a Marketing Strategist on a mission to help more entrepreneurs feel confident marketing their businesses, so that they can enjoy the choices that come with being financially free. Niki specialises in taking service-based business owners from overlooked to fully booked®.
Marketing is often needlessly overcomplicated, so Niki simplifies things, making marketing straightforward and easy to understand. She shares her marketing knowledge and behind the scenes of her business as clearly and openly as possible, so that business owners feel confident and supported to use marketing strategically and consistently and achieve brilliant results. Niki is a Digital Marketing Trainer for a wide range of organisations including Google, Enterprise Nation, universities and small business communities and is a Global Ambassador for Adobe Express.
Niki Hutchison on LinkedIn: Connect herePodcast & Marketing Mondays: Access free resources here
Enjoy Marketing Agency: Learn more here
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We are coming to you with a cheeky bonus episode just for the holidays.
We're taking a moment to extend our heartfelt thanks for your unwavering support – couldn't have done this without you! But wait, there's more. We're giving you an exclusive sneak peek into our upcoming Business of Marketing Summit.
Listen to an extract for our exclusive interview where Becca and Fab are diving deep into what a potential TikTok ban might mean for your strategy – think of it as your survival guide to platform pivoting.We've got a jam-packed schedule of sessions lined up, including live classes and recorded gems from some incredible experts. Whether you're chilling with a mince pie or gearing up for the new year, this is a free opportunity you won't want to miss.
Join our open day here: amschool.click/businessSupport the show
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We’re closing out the year with a blast! Fab is joined by the one and only Becca Holloway and guest Joe Burns as we dive into the magic of micro-influencers and the rise of engaging, authentic communities - think less "spammy billboard" and more "exclusive VIP lounge."
Discover how these smaller creators drive real connections by delivering personalised content that resonates deeply with niche audiences. We’ll also be spilling the tea on hyper-targeted campaigns, showcasing how precision marketing can hit the mark like never before.
ABOUT OUR CO-HOST
Becca Holloway is an award-winning social media consultant with 8+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line.Instagram: @beccasocial
TikTok: @beccasocial
ABOUT OUR GUEST ♥️
Joe has done lots of strategy.
Including but not limited to brand strategy, creative strategy, communications strategy, head of strategy, and design strategy. In that sense he is sort of a specialist at being a generalist. He likes to do lots of stuff, and to do it fast. Mainly because what he really really likes to do is learn about things, and the absolute best way to do that is by doing things.
Joe has done plenty of things that are strategy and plenty of other things that aren't strictly speaking strategy at all, from writing ads to building econometric models.nHe's one of the 11-75 people who, according to AdAge, make up the best creative agency that has 11-75 people in it, they are called Quality Meats Creative.
All 11-75 of them love doing things, and really don't love all the nonsense that gets in the way of doing things.
He also has a website called Home - check it out here
EPISODE RESOURCES ✍️Open day: https://businessofmarketing.live
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Many Christmas ads come and go, but what makes some truly memorable while others are quickly forgotten?
This episode features Fab alongside Emma York and Nick Parker exploring the fundamentals of tone of voice, examining real examples that demonstrate effective brand communication.
Nick shares practical strategies for developing your unique voice, offering clear guidance for maintaining authenticity even during busy holiday periods.
ABOUT OUR CO-HOST
Emma York is a social media trainer, digital marketing specialist and founder of Fresh Approach Digital.Find out more about Emma on social
TikTok: @freshapproachdigital
Instagram: @FreshApproachdigital
ABOUT OUR GUEST ♥️
Nick Parker is mostly a writer. He runs the language studio That Explains Things, where he helps his clients 'find their voice, tell their stories, and explain their things'. He also writes Tone Knob ('the world's biggest newsletter about tone of voice', apparently) and created Voicebox, the 'simple yet sophisticated' method for creating distinctive brand voices.
EPISODE RESOURCES ✍️Nick’s short course ('11 Primary Voices'): access here
Job Board: Find opportunities here
Copywriting Course: Learn more here
Inner Beauty Example: Check their website page
John Thornton on LinkedIn: Connect here
Qwerkywriter Typewriter: Check it out hereSupport the show
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Writing really effective sales pages is all about changing the way you think about selling, focusing on the benefits not just features, building your story to resonate with your audience, and addressing any of the sticking points before they arise. Join us for this live Q&A with award-winning copywriter Suzanne spilling all the secrets.
ABOUT THE GUEST
Suzanne Frear is an award-nominated expert in creative Copywriting and messaging that connects. She has the unique gift of taking her clients’ ‘brain dump’ and crafting it into bright, shining copy that grabs the attention of the reader and holds it.She’s on a mission to rid the world of bland, boring jargon, in its place bringing bold, brilliant copy that really hits the beaver on the nose! Suzanne works with clients across the globe, from VIP entrepreneurs to change-making non-profits, always bringing her insightful talents and professional approach to every brief.
In her spare time she’s an avid reader, walker, swimmer and joker – recognised far and wide for her loud belly laugh and snort.
Visit Suzanne’s website: Explore hereFree sales page worksheet: Download here
Ideal customer worksheet: Download here
Support the show
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Tune in for an episode featuring social media expert Bethan Wright, who shares her delegation secrets and introduces "brain dumping" to spark creativity. We discuss the benefits of hiring a coach and how to make marketing enjoyable, joined by co-host Jess Bruno, who shares insights on using AI for effective delegation. Get ready for laughs and valuable tips to elevate your game!
ABOUT YOUR CO-HOST
Jess Bruno is a social media content strategist who supports service-based providers. She creates engaging, purpose-led content that leads to significant conversion results. Her nurturing ‘done with you’ coaching programs cover social media mindset and create a bespoke strategy, using her 10 years of digital marketing experience.Instagram: @growwithjessbruno
Website: jessicabruno.co.uk
ABOUT THE GUEST
Meet Bethan Wright, a digital nomad, SMM & agency owner coach, and agency owner. With a deep love of travel, Bethan spends her time travelling the world while balancing her digital marketing career.
After 7 years of running a digital marketing agency and working with businesses to grow their social media Bethan now also shares her passion for running an agency with other Social Media Managers and Agency Owners.EPISODE RESOURCES ✍️
Join all-access pass for new content mapping workshop: Join hereFathom: Explore here
Spotify Wrapped: Read more
Join all-access pass for Bethan’s workshop: Join here
Dubsado: Visit here
Loom: Check it out
Descript: Discover more
Scribe: Learn more
Asana: Find out more
Upbase: Explore here
ClickUp: Visit here
Building a StoryBrand by Donald Miller: Get the book
Netwerking:
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Our co-host Becca and our sensational guest Penny Walker break down how to lasso viewer attention with a hook that'll reel 'em in faster than you can say "ciao bella!"
Join us as we explore the balance between following trends and focusing on long-term, core content that resonates with your audience. We also discuss the strategic approach to TikTok, emphasising continuous learning and progress.
ABOUT YOUR CO-HOST
Becca Holloway is an award-winning social media consultant with 8+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line.Instagram: @beccasocial
TikTok: @beccasocial
ABOUT THE GUEST
Penny @BarBrusa_Social specialises in teaching fun-loving, lifestyle brands to create great content for TikTok to make more money.
Her goal is to give you the skills, confidence and mindset to produce effective short-form video fast, without eating into your busy day.
With more than six years of experience working in content, design and social media, she can help you to raise brand awareness, connect with new audiences and boost your monthly revenue. And - best of all - you’ll have a blast doing it.
TikTok for Penny Walker: Watch herePenny’s Newsletter: Subscribe here
EPISODE RESOURCES ✍️
Fake Podcast on Instagram: Watch hereLauren Spearman on TikTok: Watch here
Duolingo UK on TikTok: Watch here
Simmer Eats on TikTok: Watch here
Street Interview TikTok Is Out Of Control: Watch here
DIJ Microphone: Shop here
Wireless Microphones for iPhone iPad: Shop here
British Red Cross on TikTok: Explore here
“I Am Looking For a Guy in Finance” on T
Support the show
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Join Fab and co-host Emma York, along with special guest Ben McKinney, as they discuss client expectations, social media myths, and the art of storytelling. Tune in for insights on why follower count isn't everything and what truly matters in social media marketing. Expect valuable tips, engaging conversations, and a few surprises along the way.
ABOUT YOUR CO-HOSTEmma York is a social media trainer, digital marketing specialist and founder of Fresh Approach Digital.
Find out more about Emma on social ⤵︎
TikTok: @freshapproachdigital
Instagram: @FreshApproachdigital
ABOUT THE GUEST
Ben's a senior copywriter and co-creator of Copy Or Die, a copywriting agency that creates words and ideas for brands that wanna live forever.
Ben first got into marketing while promoting his window cleaning business, which he started at 21 and still runs today. When he’s not working on words or windows, you might hear Ben on Barfield and McKinney, a series of audio events for freelancers he co-hosts with his pal Mel Barfield.
EPISODE RESOURCES ✍️
Valuable content marketing, Sonja Jefferson and Sharon Tanton: buy hereSupport the show
CONNECT WITH AMS 🤝
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Curious about why your marketing campaigns seem scattered? Tune in for a replay of our Q&A session on Omnichannel Marketing with the wonderful Adrienne Hunter. We’ll be exploring the importance of having a unified strategy across ALL touchpoints and looking at how you can maximise engagement to achieve all your marketing goals!
ABOUT OUR GUEST ♥️
After experiencing burnout and toxicity in the fast-paced PR and creative agency world, Adrienne founded Sage Mind Marketing in 2017 to pursue a meaningful and sustainable approach to marketing.A natural-born leader with a knack for technology and a strategic, goal-oriented mindset, Adrienne sought to create deeper connections between consumers and sustainable brands.
Sage Mind Marketing is an SEO-driven content marketing agency dedicated to empowering sustainable eCommerce brands and women-led businesses with tailored marketing solutions. Our mission is to protect the planet by educating consumers about sustainable practices, green products, and the benefits of a whole wellness lifestyle.
Since our inception, Adrienne has produced dozens of events and spearheaded the development and launch of two SaaS products and an interactive digital directory. She has also supported the growth and ongoing efforts of countless wellness, hospitality, and non-profit brands.
Find out more about Adrienne: website
Follow Adrienne: Instagram
EPISODE RESOURCES ✍️
Heatmaps: hotjar.com/product/heatmapsSemrush: semrush.com
Zapier: zapier.com
Support the show
CONNECT WITH AMS 🤝
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Join Fab, co-host Jess, and special guest Shanté Gorman as they crack the code on creating proposals that actually convert. From structuring options that empower (not overwhelm) clients to crafting work-style guides that prevent miscommunication, we've got tonnes of actionable strategies to help you transform your client relationships.
Whether you're struggling with boundary-setting or wanting to level up your service packages, this episode is one you won't want to miss.
ABOUT OUR CO-HOST
Jess Bruno is a social media content strategist who supports service-based providers. She creates engaging, purpose-led content that leads to significant conversion results. Her nurturing ‘done with you’ coaching programs cover social media mindset and create a bespoke strategy, using her 10 years of digital marketing experience.Instagram: @growwithjessbruno
Website: jessicabruno.co.uk
ABOUT OUR GUEST ♥️
Shanté started her social media management agency in 2018 as a broke single mom and since then has helped thousands of businesses get the reach that they need to grow awareness, increase their revenue and boost their conversion rates. Nowadays, she spends her work hours not just running her agency, but also offering mentorship, templates, and accessible classes to up-and-coming social media managers.
Private community (free) for SMMS: access here
Social Media Manager Confidental Podcast: listen here
35 Best Places To Get More Social Media Management Clients: download for free
EPISODE RESOURCES ✍️
Back Market - get £10.00 to spend with this code 864c9c054be3ca1b : get startedBonus episode graduation 188: listen here
Tomisin episode: listen here
ClickUp: click here
New Instagram feature:
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AMS ON SOCIAL ✌️
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Ready to level up your brand? Join Fab, co-host Becca, and special guest Ange Lyons as we explore what's shaping modern brands in 2024. From visual storytelling to building authentic communities on Threads, get ready for a no-fluff guide to making your brand unforgettable.
Whether you're refreshing an established brand or building from scratch, you'll walk away with actionable insights to make your brand impossible to ignore.
ABOUT OUR CO-HOST
Becca Holloway is an award-winning social media consultant with 8+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line.Instagram: @beccasocial
TikTok: @beccasocial
ABOUT OUR GUEST ♥️
Angela Lyons is a brand and marketing graphic designer who lives in London.
She has been designing for over 20 years and has had her business Lyons Creative for 12 years. Her tagline is ‘A freelancer with a business’. She offers graphic design services to multiple industries, which include corporates – insurance and finance, publishing houses, charities and freelancers. This ensures she has a variety of work and keeps her skillset diverse. She is also the creative lead of Freelancer Magazine and loves every minute of it.
Sign up to her newsletter - here
EPISODE RESOURCES ✍️
Starting your brand - access here
Starting your website - access here
Freelancer focus checklist - access here
The most controversial lemon squeezer of the century: click hereDiary of a CEO book: click here
Good Vibes Good Life book: click here
McDonalds campaign:
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Hey rebels! In this week's episode, Fab is joined by Nick Entwistle, who shares his fun take on One Minute Briefs, where you pitch ideas in just a minute, along with email campaigns styled as bank statements. Our co-host Emma York breaks down the ups and downs of LinkedIn hashtags and chats about the buzz around Threads rise to becoming the 5th most downloaded app.
ABOUT OUR CO-HOST
Emma York is a social media trainer, digital marketing specialist and founder of Fresh Approach Digital.Find out more about Emma on social
TikTok: @freshapproachdigital
Instagram: @FreshApproachdigital
ABOUT OUR GUEST ♥️
Nick is the Creative Director and Founder of the Bank of Creativity, working with agencies and brands to create compelling content to engage their audiences and generate big interest in their products or services.
He is also the founder of our global user-generated content community, @OneMinuteBriefs, which has a client list featuring the likes of WWF, Twitter, Coca-Cola, Oxfam, Pringles, Adobe, PG Tips, KFC & Guinness.
Aside from his creative work, Nick has 170,000+ followers on his various social channels including @AgencyQuotes, which is a popular social feed, where the creative industry around the world share all the #ThingsYouHearInAgencies. He has five published books and hosts events and meetups for the creative community. He delivers inspirational talks/workshops at agencies & universities and has spoken at industry & business events for the likes of Lloyds Bank, SKY, The Drum & BBC.
Nick is also an official supporting partner of anti-cyberbullying foundation, Cybersmile.
LinkedIn: Nick Entwistle
EPISODE RESOURCES ✍️
Perplexity: hereTLDV case study: here
ClickUp Comedy account: here
Lazy marketing examples: here
Post about Lionel Ritch
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AMS ON SOCIAL ✌️
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This week, we're diving into the wild, wonderful world of all things copywriting. Fab is joined by our fabulous guest Lea Tierney as they discuss why empathy is your secret weapon when it comes to creating engaging, authentic copy that connect with your audience. The will also be sharing practical strategies for doing competitive analysis and turning your market research into actionable insights.
ABOUT OUR GUEST ♥️
Lea Tierney is a Copywriter and Messaging Mentor, providing copywriting and storytelling support to heart-led business owners all across the globe from her little Copy Cottage in the Forest of Dean.Lea works with change makers (businesses who put people + purpose at the heart of what they do and magnetically attract profits) to start conversations with their ideal customers and clients through compelling messaging. Her clients are independent businesses, agencies and solo business owners. Her work involves a lot of brand positioning and personality crafting, along with helpful blogs, soulful website pages and personality filled newsletters.
Lea is also co-host on the Digital (Gold) Dust podcast for conscious business owners.
Website: click here
LinkedIn: click here
EPISODE RESOURCES ✍️
Purpose-Driven Copywriting Course: hereSupport the show
CONNECT WITH AMS 🤝
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OUR SPONSORS 🪩
Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.
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AMS ON SOCIAL ✌️
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This week, Fab and our co-host Jess Bruno are serving up all the juicy details on how you can make email marketing a breeze.
They're joined by the one and only Yuval Ackerman as they discuss strategies for crafting emails that build authentic connections, turning your sales page into an irresistible hotspot, and the newest features from Instagram.
ABOUT OUR CO-HOST
Jess Bruno is a social media content strategist who supports service-based providers. She creates engaging, purpose-led content that leads to significant conversion results. Her nurturing ‘done with you’ coaching programs cover social media mindset and create a bespoke strategy, using her 10 years of digital marketing experience.Instagram: @jessica.sophia.bruno
Website: jessicabruno.co.uk
ABOUT OUR GUEST ♥️
Yuval is an ethical email strategist and consultant who helps B corps and personal brands turn their subscribers into their biggest F.A.N.s.
She's also a food lover (especially pasta) and a full-time nomad on a mission to find a place to call home.
Linkedin: Yuval Ackerman
EPISODE RESOURCES ✍️
Kit: check it out here
Flodesk: get 50% off
Email Course: enrol here
ManyChat: find out more
Netwerking event: get your ticketSupport the show
CONNECT WITH AMS 🤝
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OUR SPONSORS 🪩
Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.
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OUR FAVE RESOURCES 👇
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AMS ON SOCIAL ✌️
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In this episode, Fab and our co-host Becca chat about copywriting. We are also joined by copywriter guest Mel Barfield spilling all the beans about why "writing drunk, editing sober" is the creative hack you need. We're diving into authentic content creation, dodging shiny object syndrome, and letting ideas "joyfully fester" into perfection. From freelance tips to social media savvy, this episode's got it all.
ABOUT OUR CO-HOST
Becca Holloway is an award-winning social media consultant with 8+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line.Instagram: @beccasocial
TikTok: @beccasocialABOUT OUR GUEST ♥️
Mel is a Creative Copywriter, specialising in personality-packed copy. Also a qualified careers advisor, she’s worked as a childminder, shop assistant, local government grunt and event coordinator. As well as writing for Freelancer Magazine, Mel runs regular audio events for freelancers, as half of “Barfield & McKinney”
Website: https://allcopymel.com
LinkedIn: melaniebarfield
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Purpose-Driven Copywriting Course
A Self-Help Guide for Copywriters by Dan NelkenCopywriting is…by Andrew Boulton
Voicebox by Nick Parker
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We are back baby - for real this time. Fab and co-hosts Becca, Emma, and Jess discuss the latest trends and changes in social media marketing. They recap the summer's marketing highlights, focusing on Instagram's evolving features, TikTok's new political engagement tools, and the resurgence of LinkedIn company pages.
ABOUT OUR GUESTS ♥️Emma York is a social media trainer, digital marketing specialist and founder of Fresh Approach Digital.
Find out more about Emma on social ⤵︎
TikTok: @freshapproachdigital
Instagram: @FreshApproachdigitalBecca Holloway is an award-winning social media consultant with 8+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line.
Find out more about Becca ⤵︎Instagram: @beccasocial
TikTok: @beccasocialJess Bruno is a social media content strategist who supports service-based providers. She creates engaging, purpose-led content that leads to significant conversion results.
Find out more about Jess on social ⤵︎Instagram: @jessica.sophia.bruno
Website: jessicabruno.co.ukSupport the show
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Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.
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One final stroll down memory lane as Fab is joined by Justin Moore, who is here to spill the beans on the world of B2B creators. From LinkedIn celebs to TikTok real estate gurus, and everything in between, he's got the deets.
You’ll also learn secrets for crafting engaging pitches that will help you nail your next big gig and delves into the common kerfuffles both creators and brands face when it comes to communication and collaboration.
ABOUT OUR GUEST ♥️
Justin Moore is a Sponsorship Coach & the founder of @CreatorWizard, a school & community that teaches you how to find and negotiate your dream brand deals so that you stop leaving thousands on the table.
Along with his wife April, he has been a full-time creator for over 7 years and has personally made over $3M working with brands. He has also run an influencer marketing agency for over 5 years that has helped other creators earn an additional $2M.
Catch up with Justin on episode 103: Listen here
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All-access pass: Click here to accessSupport the show
CONNECT WITH AMS 🤝
Our course library
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Templates and tools for marketers
OUR SPONSORS 🪩
Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.
View all of our sponsors and offers
OUR FAVE RESOURCES 👇
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In this episode, Fab celebrates her birthday (and episode 200 of the podcast!) by answering questions from the team, specifically our project manager Anu.
She discusses topics such as her coffee routine, staying motivated and sane with a lot of tasks, skills she wishes she could be a pro at overnight, the best piece of advice she's ever been given, the dream future vision for All Marketing School, and a surprising fact about herself.Support the show
CONNECT WITH AMS 🤝
Our course library
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Templates and tools for marketers
OUR SPONSORS 🪩
Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.
View all of our sponsors and offers
OUR FAVE RESOURCES 👇
Podcast episodes
Take our quiz
Free marketing class
Newsletter
SUPPORT 🫶
Leave a review on Apple Podcasts
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AMS ON SOCIAL ✌️
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Check snippets on TikTok - Laat meer zien
