Afleveringen
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Laney Crowell is the founder & CEO of Saie, a clean beauty brand dedicated to making high-performing products that are elevated, effortless, and always easy to use.
Laneyâs path to entrepreneurship was anything but traditional. The daughter of a diplomat, Laney spent her childhood bouncing between continents, learning to adapt before she even knew the word for it. She began her career in entertainment, pivoted into editorial at ELLE and Lucky, and eventually found herself leading digital strategy at EstĂ©e Lauder â just as social media was transforming the beauty industry. But even with a dream job and a coveted title, something felt off.
While pregnant with her first daughter, Laney stepped away from corporate life to start a wellness blog called The Moment. She didnât have a master plan â just a desire to create space for more real & honest conversations around beauty and wellbeing. That blog would spark an incredible community and eventually give birth to Saie, the clean beauty brand thatâs now backed by Gwyneth Paltrow and Unilever Ventures, and leading a new wave of what beauty can look and feel like.
In todayâs episode, Laney opens up about the real journey behind the brand: how she built Saie without industry connections or startup experience, the moments she almost gave up, and why learning to trust her gut was the best business strategy she never planned. We talk about persistence, resilience, the unglamorous side of fundraising, and the unexpected ways motherhood reshaped her leadershipâand her mission. If youâve ever felt like the outsider in the room, or youâre dreaming of building something meaningful on your own terms, this episode is for you.
In this episode, weâll talk to Laney about:
* What âperfectionismâ looks like for Laney. [02:26]
* How Laneyâs childhood shaped her comfort with discomfort. [04:37]
* Struggling to fit into corporate culture. [06:40]
* Breaking into the editorial world. [08:37]
* Working at Estée Lauder and finding expanders. [11:11]
* Launching her blog and building community. [13:19]
* The inspiration behind founding Saie. [14:28]
* How past work experience prepared her for Saie. [17:09]
* Laneyâs first experience with motherhood. [18:13]
* Early days of creating Saie. [19:09]
* Biggest lessons from fundraising. [20:40]
* Secured key investors including Unilever and Gwyneth Paltrow. [25:00]
* Developing Saieâs first product. [28:00]
* How building Saie changed Laney as a person. [31:07]
* How motherhood made her a stronger businesswoman. [35:40]
* Awareness as a key driver of Saieâs growth. [39:30]
* The power of trusting her team to lead and grow. [43:09]
This episode is brought to you by beeya:
* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances.
* Get $10 off your order by using promo code BEHINDHEREMPIRE10
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri/
* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/
Follow Laney:
* Instagram: https://www.instagram.com/laney/
* Instagram: https://www.instagram.com/saiebeauty/
* Website: https://saiehello.com/
Hosted on Acast. See acast.com/privacy for more information.
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In today's conversation, we sit down with Martha Soffer, renowned Ayurvedic expert and founder of Surya Spa in Los Angeles, to explore how ancient wisdom can support modern women's health. Martha unpacks the foundational principles of Ayurveda, and how understanding your constitution can be a game-changer for balance and vitality in every stage of life.
In this episode youâll learn:
* How the doshas influence your body and mind
* Ayurveda for navigating menopause
* Herbal remedies to support balance
* Postpartum care through an Ayurvedic lens
* Natural relief for period cramps
* The power of panchakarma for deep detox
* And moreâŠ
Internationally acclaimed Ayurvedic Panchakarma expert, Ayurvedic Chef, Herbal Rasayanist, and master Ayurvedic Pulse diagnostician, Martha Soffer is the founder of Surya, the recognized leader of modern Ayurveda. Marthaâs focus on âAyurveda for Modern Lifeâ is achieved through a system of practical and easy self-care, helping each individual attain balance and wellness through healing retreats, restorative beauty, wellness and food products, as well as educational guidance and support. Working to restore Ayurveda to its authentic, spiritual, and most effective roots, Martha is an innovator in making Ayurveda a viable modern and complementary system of wellness and health. A frequent guest on the CBS talk show âThe Doctors,â Martha also works with MDs who refer patients when western medicine cannot deliver a satisfactory solution, and who often come themselves for seasonal treatments. Martha teaches and lectures, and is featured in publications such as Vogue, Vanity Fair, In Style, Allure, the L.A. Times, New York Magazine, and Goop. With the Surya team, Martha brings long-term vitality and health to clients who range from next-door neighbors to the top stars of the film and entertainment industries.
This episode is brought to you by beeya:
* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances.
* Get $10 off your order by using promo code BEHINDHEREMPIRE10
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri/
* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/
Follow Martha:
* Instagram: https://www.instagram.com/suryabymartha/
* Website: https://suryawellness.com/
Hosted on Acast. See acast.com/privacy for more information.
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Zijn er afleveringen die ontbreken?
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Lindsey Carter is the Founder and CEO of SET Active, a cult-favorite activewear brand known for its elevated athleisure, monochrome sets, and community-driven approach.
Lindsey was just about to finish her degree in elementary education when she realizedâshe didnât actually want to be a teacher. She shifted her path completely, dove into social media, hustled her way into NBC Universal, and went on to build her own agency from the ground up. While helping other brands build online communities, she had a lightbulb moment to build her own brand. In 2018, Lindsey started SET Active from her apartment, with no outside funding and $20,000 in credit card debt. She was determined to create a brand for the âeveryday girlâ who wanted activewear that looked as good as it felt. Fast forward to today, SET is a multi-million-dollar business with a cult following, and Lindsey still owns 100% of it. Sheâs become known not only for her signature monochrome sets, but for her honest take on entrepreneurship and her mission to uplift other women founders.
In this weekâs episode, Lindsey shares her unexpected journey from wanting to be a kindergarten teacher to building a high growth activewear brand. With zero experience in fashion or manufacturing, she opens up about how she scrappily self-funded SET, found her first production partner, and the make-or-break lessons that came with it. We talk about the early wins that kept her going, how she used social media to build real community, and what it really took to scale the business. Lindsey also gets candid about navigating mental health as a founder, how motherhood changed her leadership style, and why staying authenticâeven when itâs hardâis whatâs kept her grounded through it all, and so much more.
In this episode, weâll talk to Lindsey about:
* How childhood shaped Lindseyâs independence and drive. [00:24]
* From an aspiring teacher to working in entertainment. [05:17]
* Breaking into entertainment with zero experience. [10:59]
* Trusting her gut from a young age. [13:20]
* The vision and intention behind SET Active. [16:41]
* Building the brand from her apartment, hands-on and scrappy. [20:26]
* Self-funding SET Active. [23:28]
* Finding her first production partner. [24:04]
* What leadership and partnership taught her. [25:57]
* Early signs of business growth. [28:57]
* How social media fueled brand awareness. [31:26]
* Lindseyâs postpartum journey. [33:43]
* Navigating fast business growth. [36:35]
* How Lindsey manages her mental health. [38:12]
* How motherhood shaped her leadership style. [30:10]
* The reality of how hard starting a business really is. [43:16]
* Why community is key to sustaining long-term passion. [45:04]
This episode is brought to you by beeya:
* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances.
* Get $10 off your order by using promo code BEHINDHEREMPIRE10
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri/
* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/
Follow Jordan:
* Instagram: https://www.instagram.com/lindseycarter/
* Instagram: https://www.instagram.com/setactive/
* Website: https://setactive.co/
Hosted on Acast. See acast.com/privacy for more information.
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Jordan Harper is a board-certified nurse practitioner and the founder and CEO of Barefaced, a skincare brand that cuts through the noise with simple, science-backed routines.
After years of treating patients frustrated by complicated regimens, Jordan launched Barefaced from her garageâwhile pregnant and caring for a toddler. With no outside funding and countless late nights packing orders with her husband, she grew the business into a skincare empire. That side hustle has since grown into a powerhouse with 10 custom products, over 1.5 million units shipped, and a 90% return customer rate.
In this weekâs episode, we chat with Jordan about the unfiltered reality of building a business from the ground up and what it really takes to stand out in a crowded beauty market. She shares how her experience as a nurse practitioner inspired her shift into skincare, and how the scrappy early days were all about listening to her community and figuring things out along the way. Jordan talks about how social media became her secret weapon, why showing up consistently matters more than perfection, and how sheâs built a loyal community by staying authentic and focusing on quality over quantity. We also chat about the realities of burnout, how she manages her time, and why feedback and flexibility have been key to her success. Jordan keeps it real about what it takes to grow a business, how to bounce back from setbacks, and why taking action before you feel âreadyâ can be the key to success.
In this episode, weâll talk to Jordan about:
* How childhood resilience shaped her entrepreneurial drive. [02:39]
* Why parenting can sharpen focus and productivity. [05:28]
* From healthcare to skincare: what sparked the career shift. [08:41]
* Building a brand by listening to community needs. [11:37]
* Finding aligned experts to support your vision. [15:47]
* The story behind launching Barefaced. [17:55]
* Managing motherhood and entrepreneurship. [23:56]
* What early sales looked like for Barefaced. [27:00]
* Managing time and priorities to reduce stress. [34:21]
* Freeing up time by outsourcing strategically. [36:01]
* Planning intentionally to juggle family and business. [43:33]
* Why delegation is key to scaling. [48:46]
* Using customer feedback to refine products. [50:12]
* Lessons from manufacturing challenges. [53:50]
This episode is brought to you by beeya:
* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances.
* Get $10 off your order by using promo code BEHINDHEREMPIRE10
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri/
* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/
Follow Jordan:
* Instagram: https://www.instagram.com/jordanharper_np/
* Instagram: https://www.instagram.com/barefaced/
* Website: https://www.barefaced.com/
Hosted on Acast. See acast.com/privacy for more information.
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We did something BIG! We invested time and a good chunk of change into a clinical trial for my first product ever â seed cycling. Was it worth it? Yes. In this episode, we share all about our clinical study where 40 women embarked on a seed cycling journey for 3 months to see if their symptoms of PMS improved. The results â insane!
Youâll learn:
* How 40 women changed their PMS symptoms in 3 months
* Why we invested in a third-party clinical study + all the details
* Limitations of the study and nutrition research
* The crazy journey that led Yasmin to seed cycling
* And moreâŠ
You can learn more about the first-ever clinical study on seed cycling here: https://beeyawellness.com/pages/clinical-study
This episode is brought to you by beeya:
* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances.
* Get $10 off your order by using promo code BEHINDHEREMPIRE10
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri/
* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/
Follow Kaya:
* Instagram: https://www.instagram.com/kayapurohit/
Follow Beeya:
* Instagram: https://www.instagram.com/beeyawellness/
* Website: https://beeyawellness.com/
Hosted on Acast. See acast.com/privacy for more information.
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Daryl-Ann Denner is an influencer and co-founder of nuuds, a bodywear brand thatâs redefining comfort and style with its body-positive designs.
Daryl-Annâs path to entrepreneurship wasnât exactly traditional â she started out as a high school chemistry teacher with a passion for style and a growing blog on the side. Over time, that creative outlet turned into a full-blown influencer career, where she built a loyal community of over two million fans by simply showing up as herself. In 2022, after years of listening to her audience and struggling to find basics that actually fit her postpartum body, she co-founded nuuds with her husband, Daniel. The brandâs first six styles sold out in just seven minutes â and today, nuuds is a nine-figure business redefining what "basics" should look and feel like for real women.
In this weekâs episode, Daryl-Ann gets real about anxiety, entrepreneurship, and what it actually looks like to build a business while raising a family. From leaving her pre-med path to launching a blog that turned into a thriving personal brand â and eventually founding her clothing company, nuuds â Daryl-Ann shares how embracing vulnerability and showing up as her true self became her superpower. We talk about everything from doing things scared (her go-to mantra), to the power of consistency and how the biggest moments in her career happened after becoming a mom. She opens up about perfectionism, risk-taking, and why not being an expert can sometimes be your biggest asset. Plus, the real talk behind launching nuuds â a brand built for real women, real bodies, and real life. If youâve ever felt like you had to wait for the âperfectâ moment to chase your dream, this oneâs for you.
In this episode, weâll talk to Daryl-Ann about:
* Daryl-Annâs relationship with anxiety and her mantra: âdo it afraid.â [03:19]
* Why consistency is key to success in any venture. [06:20]
* Lessons learned from early work experiences. [07:10]
* Starting her personal blog as a creative outlet. [10:59]
* How Daryl-Ann put herself out there in the early days. [16:27]
* Navigating perfectionism and its impact on growth. [22:40]
* The power of authenticity in building an engaged audience. [25:50]
* How motherhood transformed her personally and professionally. [28:51]
* Turning a passion project into a business. [30:05]
* Facing the challenges of launching nuuds in the early days. [36:26]
* Why taking risks is essential for entrepreneurs. [39:57]
* The importance of having confidence in your product. [41:53]
* The critical role of family support in business growth. [45:45]
* How being a non-expert can become your greatest asset. [49:07]
* Why becoming a mom made her a better entrepreneur. [51:00]
This episode is brought to you by beeya:
* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances.
* Get $10 off your order by using promo code BEHINDHEREMPIRE10
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri/
* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/
Follow Daryl-Ann:
* Instagram: https://www.instagram.com/darylanndenner/
* Instagram: https://www.instagram.com/nuuds/
* Website: https://www.nuuds.com/
Hosted on Acast. See acast.com/privacy for more information.
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Miranda Kerr is a globally recognized model and the founder & CEO of KORA Organics, a skincare brand known for its commitment to clean, certified organic products.
For Miranda, the journey to founding KORA Organics wasnât just about beauty â it was about healing. After her motherâs cancer diagnosis, she began questioning everything she put in and on her body, eventually realizing there was a gap in the market for truly clean, certified organic skincare that actually worked. Fueled by a personal mission and a vision for something better, she launched KORA Organics in 2009. Today, itâs a global brand available in over 30 countries, but Mirandaâs approach remains deeply personal: leading with intention, staying hands-on with every product, and reminding people that real beauty begins with how we care for ourselves from the inside out.
In this episode, Miranda shares the pivotal experiences that shaped her â from growing up in a wellness-focused family to how personal loss at a young age taught her resilience, gratitude, and emotional strength. She reflects on lessons from her early modeling career â handling rejection, building confidence, and trusting her inner voice â and how those experiences prepared her for entrepreneurship. Miranda takes us behind the scenes of launching KORA in the U.S., navigating a highly competitive market, and balancing the emotional highs and lows of building a global brand while raising a family. She also shares how mindfulness, presence, and self-care have been foundational to her success â and why prioritizing inner wellbeing remains at the core of her life and business, and so much more.
In this episode, weâll talk to Miranda about:
* Mirandaâs family approach to wellness. [02:55]
* Her motherâs cancer diagnosis. [04:56]
* Losing her boyfriend young & shifting her life perspective. [10:45]
* The importance of expressing love and gratitude daily. [14:06]
* Mirandaâs early modeling career and how it shaped her. [17:18]
* Navigating impostor syndrome & building confidence. [20:21]
* Lessons in resilience and learning to handle rejection. [23:24]
* Mirandaâs skincare learnings from her modeling career. [27:19]
* Myths around certified organic products. [31:05]
* The passion and purpose behind building KORA Organics. [32:19]
* Launching KORA in the U.S. [36:10]
* The challenges of entering the U.S. market. [40:07]
* Managing emotional resilience as an entrepreneur. [44:30]
* Managing motherhood with entrepreneurship. [46:57]
* A behind-the-scenes look at Mirandaâs life as a mom. [47:49]
* Balancing her yin and yang energy in daily life. [51:59]
* The power of mindfulness and being present. [53:39]
This episode is brought to you by beeya:
* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances.
* Get $10 off your order by using promo code BEHINDHEREMPIRE10
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri/
* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/
Follow Miranda:
* Instagram: https://www.instagram.com/mirandakerr/
* Instagram: https://www.instagram.com/koraorganics/
* Website: https://koraorganics.com/
Hosted on Acast. See acast.com/privacy for more information.
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We're sitting down with celebrity nutritionist Kelly LeVequeâbest known for her blood sugar-focused approach, and working with stars like Halle Berry and Jessica Albaâto talk all things wellness and nutrition. Whether you're looking to upgrade your diet or better understand how your body works, this episode is full of practical, science-backed tips to support your health journey.
In this episode youâll learn:
* The method behind her famous Fab 4 smoothie
* How to handle sugar cravings
* The best protein options for vegetarians
* Her go-to strategies for lasting behavior change
* How blood sugar impacts the brain
* And moreâŠ
Kelly is a certified functional nutritionist, wellness expert, and best-selling author living in Southern California with her husband and three young boys. Before starting Be Well By Kelly, she worked in the medical field for Fortune 500 companies like J&J, then moved into personalized medicine, offering tumor gene mapping and molecular subtyping to oncologists, before striking out on her own to start her business. Kelly received her bachelorâs degree from the University of Southern California and completed postgraduate studies in clinical nutrition through UCLA and UC Berkeley. She has found her work as a holistic nutritionist to be the most rewarding of her career.
This episode is brought to you by beeya:
* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances.
* Get $10 off your order by using promo code BEHINDHEREMPIRE10
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri/
* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/
Follow Kelly:
* Instagram: https://www.instagram.com/bewellbykelly/
* Website: https://bewellbykelly.com/
Hosted on Acast. See acast.com/privacy for more information.
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Justine Tiu is the co-founder of The Woobles, a company that makes beginner-friendly crochet kits designed to help anyone confidently create their first plush.
Before launching The Woobles in 2020, Justine was thriving at Google, where she rose from UX designer to one of the youngest leaders on her team. But behind the success, she was quietly battling burnout, imposter syndrome, and a sense that something was missing. In search of happiness, she picked up crochetingâand it quickly became her creative escape. What started as a personal outlet soon sparked the idea for something bigger. She left corporate life behind to launch The Woobles from their garage.
In this episode, Justine shares how she went from feeling unfulfilled in her corporate job to testing out multiple business ideasânone of which quite stuckâbefore stumbling upon a creative outlet that changed everything. What began as a simple Etsy shop eventually grew into a multi-million dollar business. Justine and her husband both quit their jobs to eventually go all-in on The Woobles, navigating everything from learning how to manufacture physical products to handling customer support themselves in the early days. She opens up about the steep learning curve, the mental health challenges of building a brand from scratch, and how customer feedback became their guiding compass. We also dive into the real story behind their Shark Tank experience, the importance of product-market fit over polished branding, the power of a strong support system, and so much more.
In this episode, weâll talk to Justine about:
* How childhood creativity shaped Justineâs career path. [03:10]
* How corporate experience helped her start her own business. [05:59]
* Justineâs experience with fear and impostor syndrome. [08:55]
* The mental health benefits of hobbies outside work. [09:36]
* Turning a personal hobby into a business. [11:46]
* Justineâs experience working in Google. [13:25]
* Burnout and the search for true happiness. [16:00]
* Quitting their fulltime job and starting an Etsy shop. [17:38]
* Early business ideas before launching The Woobles. [19:19]
* Why owning your brand and online presence matters. [23:32]
* The challenges of quality control in physical products. [25:22]
* Mental health struggles and the role of family support. [26:27]
* How running a business differs from a corporate job. [28:31]
* The importance of focusing on what you can control. [29:32]
* Experience on Shark Tank and its impact. [31:14]
* Embracing uncertainty can lead to unexpected growth. [35:57]
* Product-market fit comes before branding. [44:32]
* Why a strong support system is key to balancing life and business. [48:36]
This episode is brought to you by beeya:
* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances.
* Get $10 off your order by using promo code BEHINDHEREMPIRE10
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri/
* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/
Follow Justine:
* Instagram: https://www.instagram.com/dilly.ofapickle/
* Instagram: https://www.instagram.com/thewoobles/
* Website: https://thewoobles.com/
Hosted on Acast. See acast.com/privacy for more information.
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Katie Wilson is the co-founder of BelliWelli, a wellness brand transforming the digestive health space with delicious bars and easy-to-take fiber supplements.â
Katie didnât set out to start a wellness brandâespecially not from her kitchen. But after years of struggling with gut issues and finding zero snack options that were both effective and actually enjoyable to eat, she decided to take matters into her own hands. At the time, Katie had built a successful career as the Chief Dating Expert at Match, helping people find love for a living. But in 2020, she and her husband Nick started experimenting with fiber-packed recipes in their own home, driven by Katieâs personal journey and frustration with the lack of gut-friendly foods on the market. What started as a scrappy kitchen project turned into BelliWell. Today, their products are available in over 6,300 stores nationwide, including major retailers like Target and Walmart.
In this weekâs episode, Katie opens up about her very unexpected journey from professional matchmaker to becoming the founder of a gut-friendly snack company. Katie talks about the shamelessness, self-belief, and resilience that is needed to succeed, and how her corporate experience equipped her with the skills she needed to take eventually take the leap. Katie opens up about the early scrappy daysâfrom acquiring Facebook groups to grow a community, to launching her first product and fundraising during a pandemicâall while managing life as a new mom. She also dives into the power of co-founders with complementary skills, the lessons learned from manufacturing challenges, why constant product improvement and staying close to the customer are key to building a lasting brand, and so much more.
In this episode, weâll talk to Katie about:
* Katie's early passion for matchmaking. [03:07]
* Shamelessness is a key trait for entrepreneurs. [07:13]
* Developing confidence during the early stage of her career. [08:41]
* Moving to Dallas and working in Match. [14:31]
* Corporate experience can provide valuable skills for startups. [17:05]
* Katie's gut health issues sparked her entrepreneurial journey. [17:42]
* Building a community and acquiring Facebook groups. [20:34]
* Having co-founders with complementary skills is essential. [25:58]
* The inspiration behind BelliWelliâs first product. [27:32]
* The early days of entrepreneurship. [30:42]
* Believing in the possibility of success. [31:44]
* Managing motherhood and business. [34:09]
* Katieâs first steps in fundraising. [35:36]
* Product launch and manufacturing challenges. [39:24]
* Continuous improvement should be a core business goal. [46:18]
* Insights from engaging with customers. [48:19]
This episode is brought to you by beeya:
* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances.
* Get $10 off your order by using promo code BEHINDHEREMPIRE10
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri/
* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/
Follow Katie:
* Instagram: https://www.instagram.com/katiebostonwilson/
* Instagram: https://www.instagram.com/belliwellihealth/
* Website: https://belliwelli.com/
Hosted on Acast. See acast.com/privacy for more information.
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Ready to level up your health, longevity, and maybe even fertility? Well, buckle upâtodayâs guest is about to drop some serious knowledge. Today, weâre joined by the incredible Kayla Barnes, a global leader in advancing female health through preventive and regenerative approaches. In fact, Kayla might just be the most measured woman in the worldâher labs are publicly shared and meticulously tracked. Grab a penâyouâll want to take notes on this one!
In this episode youâll learn:
* How to optimize your routine for sleep
* The truth about cold plunges for women
* How to sync your workouts with your cycle
* Stress hacks for busy women
* Tips for sustainable weight loss
* And moreâŠ
Kayla is the Owner of LYV The Wellness Space, one of the countryâs most innovative precision medicine and biology upgrading clinics. Kayla is also the creator and host of the Longevity Optimization Podcast and co-founder of the Health Optimization Fund. Kayla also just launched the worldâs first female longevity membership. She has dedicated herself to the pursuit of preventive and regenerative methodologies aimed at optimizing female human health. Kayla has shared her labs publicly and is one of, if not the most measured women in the world.
Her endeavors have garnered international recognition from notable publications and she has been named a top longevity leader globally. Kayla has been featured in: Fortune, Forbes, Business Insider, The New York Post, MSN, Yahoo, The Telegraph, The Independent, The Daily Mail, The Guardian and more.
This episode is brought to you by beeya:
* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances.
* Get $10 off your order by using promo code BEHINDHEREMPIRE10
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri/
* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/
Follow Kayla:
* Instagram: https://www.instagram.com/kaylabarnes
* Website: https://www.kaylabarnes.com
Hosted on Acast. See acast.com/privacy for more information.
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In this weekâs episode, weâre re-airing one of our top episodes with Amanda Chantal Bacon, the CEO and founder of Moon Juice, a wellness company that sells plant-based products, including adaptogenic supplements, skincare, and foods.
Moon Juice was born in 2011 from Amanda's experience when she put her autoimmune condition into remission after being told it wasnât possible from multiple doctors. Through her healing process, she met with experts and educated herself on diet, lifestyle, spirit, and traditional wisdom. Amanda saw radical changes in her blood and hormone panels and believed that simple daily practices were crucial to her transformation. What began in her kitchen and a small shop in Venice has now grown into a company thatâs a leader in the wellness industry and a global source for supplements and skincare.
In this weekâs episode, we chat with Amanda about her unique childhood and her winding journey through different countries and careers which eventually lead her to finding her passion and purpose. She shares stories about her past business ventures, why they didnât work out, and what she learned from them. Amanda talks about why she started Moon Juice without partners and how it grew from a juice shop to a full-fledged brand. She reflects on the challenges of being a founder and CEO for over a decade, her evolving leadership style, and her vision for Moon Juice. Amanda also tells us how she created her first product, built awareness, achieved organic growth, and what keeps her motivated through all the stages of the business, and so much more.
In this episode, weâll talk to Amanda about:
* Amandaâs relationship with control over the years. [03:16]
* What Amanda does when she feels out of control. [07:33]
* Amandaâs upbringing: having a businesswoman mom and a musician dad. [12:00]
* Exploring various interests across the world and discovering her passion. [13:42]
* Amandaâs entrepreneurial ventures prior to Moon Juice. [19:33]
* Running Moon Juice without a business partner. [21:51]
* Where Amanda finds support during tough times in business. [23:01]
* The challenges of being a founder and CEO for 13 years. [25:12]
* Amandaâs leadership journey over the years. [32:05]
* Amandaâs vision for Moon Juice and how itâs evolved over the years. [33:45]
* Creating the first product and how Amanda achieved organic growth. [38:14]
* Amandaâs source of inspiration and what keeps her going. [42:58]
This episode is brought to you by Beeya:
* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeyaâs seed cycling bundle.
* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri/
* Website: https://www.behindherempire.com/
Follow Amanda:
* Website: https://moonjuice.com/
* Instagram: https://www.instagram.com/moonjuice/
* Instagram: https://www.instagram.com/amandachantalbacon/
Hosted on Acast. See acast.com/privacy for more information.
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Ty Hiss is the co-founder of Fresh Sends, a lifestyle gifting brand thatâs completely reimagining how we celebrate the people we love.
Tyâs path to entrepreneurship was anything but traditional. With no floral background, she took a leap of faith and turned a one-time wedding project into a nationwide brandâall out of a 900-square-foot Denver duplex. Fresh Sends started with its now-iconic âSendâ bouquet (which went viral on TikTok) and has since expanded into curated gift sets like the Birthday Send, the Pasta Night Send with Graza olive oil, and the Fresh Set, filled with self-care and beauty essentials. Through thoughtful branding, creative partnerships with Tower 28, Amazon Prime, and moreâand a deep focus on communityâTy has built a company thatâs redefining modern gifting and making people feel seen, known, and loved.
In todayâs episode, Ty takes us behind the scenes of building Fresh Sends from the ground upâand she doesnât hold back. We talk about launching a business without experience, the scrappy early days, and the mindset shifts that helped her push through uncertainty. She shares how her upbringing instilled a belief in chasing big dreams, the emotional toll of entrepreneurship, and the importance of staying anchored in your âwhy.â We also get into branding, word-of-mouth marketing, imposter syndrome, hiring, pivoting through challenges, and why waiting for perfection can hold you back. If you're building something from the ground upâor dreaming about startingâthis episode is full of gems you wonât want to miss.
In this episode, weâll talk to Ty about:
* Tyâs relationship with Impostor Syndrome. [03:35]
* Ty's upbringing fostered a belief in achieving dreams. [05:43]
* The roots of Tyâs hustle and drive. [07:58]
* Starting a business without experience is possible. [10:09]
* The early vision and business plan behind Fresh Sends. [15:33]
* The impact of branding on business success. [16:50]
* Why shipping logistics are crucial in the floral industry. [18:48]
* Pivoting can lead to new opportunities. [19:49]
* The financial risks and realities of entrepreneurship. [20:46]
* Embracing challenges as part of the journey. [26:23]
* Having a strong 'why' is crucial for motivation. [29:55]
* Customer connections can drive your business forward. [32:48]
* The power of word-of-mouth marketing. [34:42]
* Navigating demand and supply challenges while scaling. [37:42]
* Tyâs hiring lessons and the importance of team building. [43:20]
* Persistence and patience are key to long-term success. [45:40]
This episode is brought to you by beeya:
* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances.
* Get $10 off your order by using promo code BEHINDHEREMPIRE10
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri/
* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/
Follow Ty:
* Instagram: https://freshsends.com
* Instagram: https://www.instagram.com/tygerhiss
* Website: https://www.instagram.com/freshsends
Hosted on Acast. See acast.com/privacy for more information.
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As we get older, our brains change, and itâs common to feel like your memory or focus isnât quite what it used to be. But the good news is, there are simple ways to keep your mind sharp and healthy. In todayâs episode, neuroscientist Wendy Suzuki joins us to break down brain health and share easy tips on everything from boosting memory and focus to managing anxiety and staying mentally clear. No matter if you're in your 30s or 60s, this podcast is here to help you take charge of your brain health, now and for the long run.
In this episode youâll learn:
* Basics for brain health as you age
* Simple ways to improve memory
* The impact of alcohol on the brain
* How to fall asleep when you have anxiety
* And moreâŠ
Dr. Wendy A. Suzuki is the Dean of Arts and Sciences at New York University. She is also Professor of Neural Science and Psychology at the Center for Neural Science at New York University.
She received her undergraduate degree in physiology and human anatomy at the University of California, Berkeley in 1987 studying with Prof. Marion C. Diamond, a leader in brain plasticity. She earned her Ph.D. in Neuroscience from U.C. San Diego in 1993 and completed apost-doctoral fellowship at the National Institutes of Health before accepting her faculty position at New York University in 1998.
Her major research interest continues to be brain plasticity. She is best known for her extensive work studying areas in the brain critical for our ability to form and retain new long-term memories. More recently her work has focused on understanding how aerobic exercise can be used to improve learning, memory, and higher cognitive abilities in humans. Wendy is passionate about teaching (see her courses), about exercise (intenSati), and about supporting and mentoring up and coming scientists.
This episode is brought to you by Beeya:
* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeyaâs seed cycling bundle.
* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri
* Website: https://www.behindherempire.com
Follow Dr. Wendy:
* Instagram: https://www.instagram.com/wendy.suzuki
* Website: https://www.wendysuzuki.com
Hosted on Acast. See acast.com/privacy for more information.
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In this weekâs episode, weâre re-airing one of our top episodes with Cassandra Thurswell, the founder of KITSCH, a global brand that creates eco-friendly hair care and beauty accessories for women.
Cassandra came from a small town in Wisconsin to Los Angeles with the hopes of creating something meaningful in her life. But before launching her own business, she did whatever it took to make ends meet from working at a cupcake shop to crafting jewelry and babysitting. After seven failed attempts at various businesses, the idea for Kitsch was born. She started by hand-making her first product which was a basic but innovative knotted hair-tie in her tiny LA apartment. She was making cold calls, doing door to door sales, and whatever she could to get the brand out there all without any outside funding. Fast forward to today, the company has evolved into a multi-million dollar brand thatâs sold in over 27 countries and across 20,000 retail locations worldwide. You can find them at Ulta, Sephora, Whole Foods, Urban Outfitters, to name a few.
In this weekâs episode, Cassandra walks us through how following her gut over the years has truly been the key to her success â from couch-surfing to saving money for her business to working different jobs to learn the industry. She also talks about how every single job sheâs had in the past has helped her become a stronger business person and was the "mini MBA" she needed. She then dives into the challenges of the early days of fulfilling orders in her one-bedroom apartment and the creative tactics she used to get into retailers without any connections. We also talk about the biggest learnings she's had over 14 years of running Kitsch, the power of micro-intentions and micro-habits when creating your dream life, & so much more.
In this episode, weâll talk to Cassandra about:
* Her thoughts on manifestation and its role in creating success. [05:42]
* The power of visualization. [13:43]
* Moving to Los Angeles, being broke, living on peopleâs couches & hustling in life. [17:49]
* Kitsch creation journey and inspiration. [30:05]
* Having various jobs to make ends meet and how she self-funded Kitsch. [33:54]
* Retailer entry without connections. [37:44]
* Getting her first large purchase order. [40:08]
* The power of vision boards and future journaling. [44:07]
* Her unique partnership approach [51:41]
* Experiencing postpartum anxiety. [59:12]
* Establishing boundaries and leaning into change & personal growth. [01:01:35]
* Definition of success and how it changed over the years. [01:04:37]
* Daily routine and micro intentions. [01:09:14]
* The messy truth in launching a business. [01:14:15]
This episode is brought to you by beeya:
* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances.
* Get $10 off your order by using promo code BEHINDHEREMPIRE10
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri/
* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/
Follow Cassandra:
* Instagram: https://www.instagram.com/cassandrathurswell/
* Instagram: https://www.instagram.com/mykitsch/
* Website: https://www.mykitsch.com/
Hosted on Acast. See acast.com/privacy for more information.
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Allison McNamara is the founder of MARA, a skincare brand known for its luxurious, algae-infused formulas.
Before founding MARA in 2018, Allison had an impressive career as a journalist, producer, and TV host. A trip to Turkey in 2015 reignited her passion for skincare, inspiring her to create a brand rooted in marine-powered ingredients. When the idea hit her, Allison started working on MARA as a side project while balancing her full-time job in media. With no outside investors and no formal background in product development, she took a leap of faith, spending years researching and collaborating with labs to create the perfect formulas. Her dedication paid offâtoday, MARA is a cult-favorite beauty brand, celebrated by celebrities and skincare enthusiasts for its clean, effective products.
In this weekâs episode, Allison shares her journey from journalist to beauty entrepreneur, opening up about the challenges of self-funding a brand and the power of storytelling in building a business. Allison dives into how she started the business as a side project, how she chose to focus on her first product, and the many mistakes and learnings she had along the way. She also talks about the impact of celebrities like Chrissy Teigen and Hailey Bieber, how the products got into their hands, and why building relationships with influencers has been key to brand visibility. Allison emphasizes how listening to her community has helped refine her products and drive innovation. She also gets real about imposter syndrome and how learning to trust herself and be her own biggest cheerleader has been key to her success.
In this episode, weâll talk to Allison about:
* The importance of storytelling in branding and marketing. [07:49]
* Transitioning careers can be a gradual process. [11:50]
* Taraâs early product development process. [18:34]
* The significance of understanding the market and consumer needs. [23:24]
* Experience in a corporate environment can be beneficial for entrepreneurs. [25:28]
* Allisonâs early mistakes in product development. [27:55]
* Success often comes from a combination of timing, preparation, and perseverance. [34:00]
* Celebrity impact: Chrissy Teigen and Hailey Bieber. [37:58]
* Building relationships with influencers is key to brand visibility. [42:10]
* Staying self-funded allows for creative control and strategic growth. [46:07]
* Imposter syndrome is common, even among successful entrepreneurs. [51:12]
* Education and practice build confidence in business. [53:07]
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri
* Website: https://www.behindherempire.com
Follow Allison:
* Instagram: https://www.instagram.com/allisonmcnamara
* Instagram: https://www.instagram.com/themarabeauty
* Website: https://themarabeauty.com
Hosted on Acast. See acast.com/privacy for more information.
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Ever feel overwhelmed by headlines like âStanley cups have leadâ or the latest scare about microplastics? In todayâs episode, Dr. Yvonne Burkart, a toxicologist and expert in low-tox living, breaks down how small, easy swaps can help you reduce toxic exposure without the overwhelm.
In this episode youâll learn:
* How to start your low-tox journey
* Are Stanley cups as bad as we think?
* The truth about synthetic fragrances
* Makeup ingredients to avoid
* Tips for a healthier kitchen
* How to choose the best menstrual products
* And more...
Dr. Yvonne Burkart, PHD, is a Toxicologist, Coach, and Corporate Consultant with over 23 years of experience in toxicology. She specializes in reproductive toxicity, with a focus on endocrine disruption, infertility, cancer, and glutathione homeostasis. Dr. Burkart has also served as a Senior Toxicologist in the flavor and fragrance chemical industry, where she worked to ensure the safety of flavor ingredients. After witnessing firsthand the power of a low tox lifestyle, Dr. Yvonne began a mission to help consumers slash their toxic exposure with confidence and ease. She is especially passionate about helping parents protect their children from toxic exposure.
This episode is brought to you by Beeya:
* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeyaâs seed cycling bundle.
* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri
* Website: https://www.behindherempire.com
Follow Dr. Yvonne:
* Instagram: https://www.instagram.com/dryvonneburkart
* Website: https://dryvonneburkart.com
Hosted on Acast. See acast.com/privacy for more information.
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Tara Bosch is the founder of SmartSweets, the brand that redefined the candy aisle with its low-sugar treats.
Taraâs journey wasnât always sweet. At 21, she dropped out of college and moved into her grandmotherâs basement with a bold vision: to create a global brand that would revolutionize candy. Armed with a gummy bear mold from Amazon and zero food science experience, she spent months perfecting a sugar-free recipe. But turning an idea into reality wasnât easyâshe faced failed ventures, skeptical investors, and major manufacturing roadblocks. Determined to make it work, she bet everything, taking out personal loans to launch SmartSweets in 2016. Just four years later, she scaled it into a $100+ million business before selling a majority stake for $360 million.
In this weekâs episode, Tara shares how her challenging family background fueled her drive for independence and shaped her understanding of money. She opens up about how a personal connection to candy sparked the vision for SmartSweets and the scrappy tactics she used to get it off the ground, like leveraging debt, securing a loan with her car, and finding a manufacturer against the odds.
Tara takes us behind the scenes of the unexpected challenges of scaling fast and explains why resilience matters more than having all the answers. She reflects on how mindset was key to overcoming early failures and the serendipitous moment that got her in front of Whole Foods, a game-changing opportunity. We dive into the emotional rollercoaster of entrepreneurship, including the self-doubt, the tough decisions, and the reality of burnout. She also shares how she knew it was time to sell, the valuable lessons sheâs taking into her next chapter, and so much more.
In this episode, weâll talk to Tara about:
* Challenging upbringing & her drive for independence. [03:05]
* First business in college and the biggest lessons learned. [08:00]
* Tara's vision for SmartSweets. [14:32]
* Dropping out of college and starting SmartSweets. [18:51]
* Overcoming self-doubt in her entrepreneurial journey. [21:01]
* Scrappiness in the early stages of building SmartSweets. [23:11]
* Mindset plays a significant role in entrepreneurship. [29:20]
* Finding a manufacturer in the candy industry. [31:04]
* Turning to debt financing to launch the product. [35:38]
* Building brand awareness in the early stage. [38:44]
* The journey of going into retail. [40:17]
* Scaling and manufacturing challenges. [45:46]
* Deciding to sell and transitioning leadership. [55:31]
* Operating in fight or flight mode isnât sustainable. [59:21]
This episode is brought to you by Beeya:
* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeyaâs seed cycling bundle.
* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri
* Website: https://www.behindherempire.com
Follow Tara:
* Instagram: https://www.instagram.com/tarabosch
* Instagram: https://www.instagram.com/smartsweets
* Website: https://smartsweets.com
Hosted on Acast. See acast.com/privacy for more information.
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Keren Eldad is an executive coach, speaker, author, and mentor to high achievers. She helps them break free from burnout, escape the perfectionism trap, and redefine success and true fulfillment on their own terms.
Kerenâs journey began with her own wake-up call. Despite holding a prestigious C-suite role, being in a marriage that looked perfect on Instagram, and living what seemed like a dream life, she found herself deeply unfulfilled. Trapped in what she now calls a âgilded cage,â she realized that no amount of external success could fill an internal void. After years of personal transformation, she now helps others escape the relentless pursuit of more and build lives filled with purpose and joy. Sheâs been named a Top 10 Executive Coach by the International Coaching Federation and is the author of her most recent book, Gilded: Breaking Free from the Cage of Ambition, Perfectionism, and the Relentless Pursuit of More.
In this week's episode, we chat with Keren about the hidden struggles of high achievers, including perfectionism, self-judgment, and the pressure to always do more. Keren breaks down why overachievers often play not to lose instead of truly playing to win, how success without fulfillment is the ultimate failure, and why mistakes are never life sentencesâtheyâre just delays. She also shares why self-compassion is key to real growth, how recognizing burnout and unfulfillment can be the first step to real change, and how shifting from a scarcity mindset to an abundance mindset can open the door to more happiness and success. We also get into how fear holds us back, why gratitude and self-acceptance are game changers in creating a life that actually feels good, and so much more.
In this episode, weâll talk to Keren about:
* High achievers often struggle with perfectionism. [03:19]
* Recognizing the red flags of unfulfillment. [04:44]
* Playing to lose and not to win. [10:39]
* Mistakes are not life sentences; they are opportunities for growth. [18:06]
* Success without fulfillment is the ultimate failure. [22:31]
* How to have happiness and true success.[23:54]
* Kerenâs life story: the journey of transformation often begins at rock bottom. [25:32]
* Challenges are a gift for personal growth. [30:07]
* The anger can be a driving force but must be managed for happiness. [31:52]
* Shifting from scarcity to abundance mindset. [36:42]
* Fulfillment is satisfaction for what is and eagerness for more. [43:43]
* Importance of self-compassion and acceptance. [46:44]
* Purpose is found in how we do things, not just what we do. [54:11]
* Understanding your why. [57:53]
* Healthy relationships stem from self-love and acceptance. [59:41]
* Know and own who you really are. [01:01:57]
This episode is brought to you by Beeya:
* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeyaâs seed cycling bundle.
* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri
* Website: https://www.behindherempire.com
Follow Keren:
* Instagram: https://www.instagram.com/coachkeren
* Website: https://www.kereneldad.com/
Hosted on Acast. See acast.com/privacy for more information.
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Itâs time we dive into the world of histamines and how they can impact womenâs health. Weâll be unraveling the mystery behind those weird, often undiagnosed symptoms like dizziness, fatigue, digestive issues, skin rashes, brain fog, joint pain, unexplained anxiety, and even heart palpitations. These symptoms often get brushed off or mistaken for something else, making it tricky to connect the dots with histamine intolerance or MCAS. So, letâs dive in and start making sense of it allâŠ
In this episode youâll learn:
* How to navigate life with a highly sensitive body
* Why functional medicine isnât always the answer
* How to detox without overwhelming your body
* Supplements to take for histamine balance
* The crucial role hormones play
* And moreâŠ
Michelle Shapiro is an integrative Registered Dietitian based in New Jersey, with over 8 years of experience and a proven track record of helping more than 1,000 clients, specializing in histamine issues, anxiety reversal, healing chronic gut problems, and promoting weight loss with a body-neutral perspective. In her virtual private practice, she works one-on-one with clients, using humor, compassion, and a nuanced approach to empower them with self-awareness and healingâeven when functional medicine hasnât provided the solution.
This episode is brought to you by Beeya:
* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeyaâs seed cycling bundle.
* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri
* Website: https://www.behindherempire.com
Follow Michelle:
* Instagram: https://www.instagram.com/michelleshapirord
* Website: ttps://michelleshapirord.com
Hosted on Acast. See acast.com/privacy for more information.
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