Afleveringen
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Welcome back to the Belkins Podcast! In Episode 10, host Michael Maximoff sits down with Keith Rabkin, Chief Revenue Officer at PandaDoc, a company that reported over $120 million in annual revenue with a customer base of around 60,000 businesses.
Keith brings over 20 years of operating experience from industry giants like Google, Adobe, and Johnson & Johnson. He's one of the few individuals to have won the Great Manager Award at Google and is currently mentoring various startups.
In this insightful episode, Keith pulls back the curtain on the document handling industry, sharing surprising truths like why "nobody cares about document workflow." Discover how PandaDoc differentiates itself in a crowded market, the rationale behind eliminating SDRs in favor of full-cycle AEs, and the impact of integrating AI into their GTM strategy.
Join us as we delve into:
The psychology behind marketing campaigns: Why "Don't Lose Deals" outperforms "Win Deals."Keith's journey from Google to PandaDoc and how it shaped his leadership style.The importance of a customer-first approach and how it influences PandaDoc's operations.Insights into PandaDoc's go-to-market strategy, including their successful SEO program and integration with platforms like HubSpot.The cultural dynamics of working with a team from Eastern Europe and how it enriches the company.What CROs are really looking for when being pitched and the big no-nos in sales outreach.Whether you're in sales, marketing, or leadership, this episode is packed with actionable insights and fresh perspectives on modern business strategies.Timecodes:
0:00 - Intro
1:11 - Introducing Keith Rabkin: From Google to PandaDoc's CRO
2:30 - PandaDoc's Market Position and Differentiators
4:04 - Who Are PandaDoc's Main Competitors?
5:21 - What Makes PandaDoc a Leading Company?
7:04 - Keith's Contributions and Vision at PandaDoc
8:54 - Streamlining Customer Experience: Eliminating SDRs
11:03 - The Role of Key Partnerships and Integrations
14:01 - The Importance of Customizable Solutions
15:24 - Transitioning to Full-Cycle Account Executives
16:33 - Surprising Industry Facts: Overages and Rate Increases
17:46 - PandaDoc's Go-To-Market Strategy and SEO Success
20:01 - Exploring New Channels: Social Media and Connected TV Ads
22:07 - In-House vs. Outsourcing: Content and SEO
24:03 - Why Keith Stopped Writing on Substack
25:18 - The T-Shaped Leadership Philosophy
27:07 - Adapting GTM Strategies: AI and Market Changes
29:01 - Keith's Reflections on His Time at Google
32:05 - Why Makita Mikitani Feels Lucky to Have Keith as CRO
34:00 - The Importance of Collaboration and Grit
35:42 - People and Culture at Google vs. PandaDoc
39:04 - The Impact of Eastern European Culture on PandaDoc
41:28 - Advice for Working with U.S. Leadership Teams
44:03 - Key Metrics Keith Focuses on as CRO
46:06 - Building Long-Term Value and the Flywheel Effect
49:45 - Keith's Perspective on Being a CRO
51:53 - The Big No-No When Selling to a CRO
56:05 - Quick-Fire Quiz: Selling Strategies That Work
1:07:14 - Final Thoughts and Key Takeaways
1:07:37 - OutroStay connected with us:
👉 Keith Rabkin - https://www.linkedin.com/in/krabkin/
👉 Michael Maximoff - https://www.linkedin.com/in/michael-maximoff/
👉 Michael’s newsletter “From Zero To Agency Hero” From Zero To Agency Hero - https://www.fromzerotoagencyhero.com/
👉 Belkins - https://www.linkedin.com/company/belkins/#BelkinsPodcast, #KeithRabkin, #PandaDoc, #CROInsights, #DocumentWorkflow, #SalesStrategies, #FullCycleAEs, #GoToMarket, #CustomerFirst, #MarketingCampaigns, #EasternEuropeanCulture, #Leadership, #AIInSales, #GTMStrategy, #MichaelMaximoff, #BusinessPodcast, #SalesTips, #MarketingInsights, #SalesAndMarketingAlignment
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Welcome back to the Belkins Podcast after a long break.
In this new episode, our updated studio. And no more leather jackets!
In episode 9, Michael sits down with Jen Allen-Knuth, founder of DemandJen and renowned sales trainer and keynote speaker. Jen shares her incredible journey from an individual contributor in sales to a LinkedIn thought leader with over 70,000 followers. Discover how she used authentic writing, data-driven insights, and a focus on problem solving to transform her career and empower sales teams around the world.
Timecodes:
0:00 - Intro: New Studio and No More Leather Jackets
2:30 - Introducing Jen Allen-Knuth: From Sales Rep to Thought Leader
5:03 - How LinkedIn Growth Transformed Jen's Career
5:52 - The Power of Authentic Writing Over Audience Size
7:04 - Leveraging Data to Understand Customer Problems
13:46 - Focusing on the Problem, Not the Solution, in Sales
15:24 - The Importance of Sales and Marketing Alignment
19:58 - Leadership Lessons: Admitting Mistakes and Servant Leadership
24:02 - Team Exercises: Gaining Perspective Through Role Exchange
27:53 - Enhancing Communication Between Sales and Marketing
31:02 - Jen's Top Sales Advice: Highlight Problems Worth Solving
33:19 - Advice for Marketers: Communicate Like Real People
34:46 - Empowering Sales Teams with Ideas, Not Just Motivation
37:06 - The Future of Sales Roles: Full-Cycle vs. Specialized
41:42 - Accountability in Building Your Own Pipeline
44:50 - Quick-Fire Quiz: Jen's Sales Preferences
49:41 - Final Thoughts and Key Takeaways
50:01 - OutroDon't miss out on this deep dive into the world of startups, marketing innovation, and the relentless pursuit of success.
Stay connected with us:
👉 Jen Allen-Knuth - https://www.linkedin.com/in/demandjen1
👉 Michael Maximoff - https://www.linkedin.com/in/michael-maximoff/
👉 Michael’s newsletter “From Zero To Agency Hero” From Zero To Agency Hero - https://www.fromzerotoagencyhero.com/
👉 Belkins - https://www.linkedin.com/company/belkins/#Belkins #Growth_Podcast #Michael_Maximoff #Belkins_Podcast, #Jen_Allen_Knuth, #Demand_Jen, #Sales_Strategies, #LinkedIn_Growth, #Modern_Selling, #Sales_Empowerment, #Data_Driven_Sales, #Sales_And_Marketing_Alignment, #Authentic_Writing, #Personal_Branding, #Sales_Leadership, #Professional_Development, #B2B_Sales, #Sales_Tips,, #Servant_Leadership, #Full_Cycle_Sales, #Sales_Advice
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Zijn er afleveringen die ontbreken?
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Welcome to the Belkins Podcast! In this episode, we've compiled the best moments from Season 4 of the Growth Podcast - part 2, now rebranded to Belkins Podcast and available on our new YouTube channel.
Join our host, Michel Maximoff, Co-Founder & Managing Partner of Belkins, as he engages with industry leaders and experts. Dive into insightful discussions on sales, marketing, leadership, and personal growth. Don't forget to like, comment, and subscribe for more valuable content!
👉Speakers in this episode:
Jim Cathcart - Mentor and Author
Chris Walker - CEO Passetto, Chairman Refine Labs
Scott Leese - CEO & Founder Surf and Sales, Founder Milos Ventures
Dolores Hirschmann - CCO Masters in Clarity
Andy Paul - Author, Founder The Sales House
Jared Robin - Founder RevGenius
Mita Mallick - Author, Writter, Head of Inclusion, Equity and Impact Carta
Anthony Iannarino - Sales Leader, Writer, Author, Speaker
John Barrows - CEO JB Sales, Advisory Board Member CloudTask
Matthew Pollard - Founder Rapid GrowthDon't forget to subscribe to stay updated on our latest episodes and follow us on social media for more insights and updates!
👉 Timecodes:
0:00 - Intro
0:19 - The Teller Who Trained Presidents
2:59 - "If you fit into the spectrum of normal, you tend to do normal things"
7:31 - The Power of Opportunity Awareness
10:03 - Why Sales Reps Matter: Regret and the New Buyer Experience
11:33 - From Surface Complaints to Core Concerns
13:04 - Unrealistic Expectations in Sales
15:10 - Breaking the Script
18:31 - Fear vs. Empathy in Leadership
20:58 - Beyond KPIs: Focusing on Relationships
24:47 - The Downside of Hustling from Fear
26:37 - Why Vision is Crucial for Differentiation
27:52 - The Purpose of Life: Living Fully and Passionately
31:33 - Balancing Priorities in a Changing Market
34:21 - Identifying and Honoring Your Organization's Top Five ValuesStay connected with us:
👉 Michael Maximoff - https://www.linkedin.com/in/michael-maximoff/
👉 Michael’s newsletter “From Zero To Agency Hero” From Zero To Agency Hero - https://www.fromzerotoagencyhero.com/
👉 Belkins - https://www.linkedin.com/company/belkins/ -
In this riveting episode of the Belkins Podcast, join host Michael Maximoff as he delves into a candid conversation with Anthony Kennada, Founder & CEO of AudiencePlus. Discover the unfiltered realities of being a first-time founder, the highs and lows of building a company from the ground up, and the crucial lessons learned along the way.
Anthony shares invaluable insights into the challenges of year one, the strategic vision for 2024, and the transformative power of owning your audience. Whether you're a budding entrepreneur or a seasoned professional, this episode offers a wealth of knowledge and inspiration.
👉 Timecodes:
0:00 - Intro
2:08 - The Hardships of Year One as a Founder
3:10 - Strategic Vision for AudiencePlus in 2024
5:03 - Implementing EOS for Company Alignment
7:09 - The Importance of Product Market Fit
9:00 - The Journey from CMO to Founder
12:05 - Building a Brand that Owns the Idea
15:30 - Competing in the Current Market
18:31 - Netflix as a Model for Data-Driven Decisions
20:48 - The Loneliness of the CEO Role
22:34 - The Challenge of Context Switching
24:44 - Balancing Professional and Personal Life
27:13 - Finding Meaning and Motivation as a Founder
29:05 - The Importance of Product Marketing
32:25 - Building and Scaling Teams at Hopin
35:20 - Challenges of a CMO in a Hypergrowth Company
38:29 - Creating a Sense of Ownership in Teams
40:42 - Aligning Sales and Marketing
43:45 - The Success of Golden Hour Event
47:22 - Toughest Decisions and Learning from Mistakes
51:42 - The Future of AudiencePlus and the Evolution of Marketing
55:20 - Managing Relationships and Building Networks
58:02 - Final Thoughts and ReflectionsDon't miss out on this deep dive into the world of startups, marketing innovation, and the relentless pursuit of success.
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Welcome to the Belkins Podcast! In this episode, we've compiled the best moments from Season 4 of the Growth Podcast, now rebranded to Belkins Podcast and available on our new YouTube channel.
Join our host, Michael Maximoff, Co-Founder & Managing Partner of Belkins, as he engages with industry leaders and experts. Dive into insightful discussions on sales, marketing, leadership, and personal growth. Don't forget to like, comment, and subscribe for more valuable content!
👉Speakers in this episode:
Geoffrey Moore - Author, speaker, advisor
Cinthia Silva - Top 10 Women Leaders in Customer Success 2024
Alina Vandenberghe - Co-founder & Co-CEO at Chili Piper
Bishoy Tadros - Author, Speaker & Life Coach
Sam Jacobs - CEO at Pavilion
Ashley Faus - Head of Lifecycle Marketing, Portfolio at Atlassian
Dennis R. Mortensen - CEO and Founder of LaunchBrightly
Keith Daw - Founder of The Candidate Concierge
Will Allred - Co-founder at Lavender
Amir Reiter - CEO at Cloudtask👉 Timecodes:
0:00 - Introduction to the new channel and the best of Belkins Podcast
0:25 - Debunking myths in sales and marketing with Geoffrey Moore
1:31 - Discussing company growth and team satisfaction
2:26 - Building a unicorn with Cinthia Silva
4:00 - The importance of understanding team dynamics
6:05 - Using DISC assessment for better leadership with Alina Vandenberghe
8:03 - Entrepreneurship and the power of saying no with Bishoy Tadros
10:01 - Personal philosophies for success with Ashley Faus
12:04 - Impact of mood and energy in professional life with Sam Jacobs
14:17 - Recognizing and addressing negative thought patterns
16:06 - The role of a good leader in team success
18:14 - Building resilience and emotional stamina
19:04 - The importance of transparency and honesty in leadership
21:04 - Challenges and benefits of AI in business
24:02 - The importance of sacrifice and dedication for success
26:02 - Metrics for evaluating career satisfaction
28:14 - Navigating corporate America and finding mentors
31:34 - The evolving focus on customer experience
33:03 - The nurturing process and giving back to the community
36:07 - Balancing existential threats and technological advancements
38:04 - Adapting to rapid technological changes
41:10 - Effective communication and leadership in growing companies
43:04 - The impact of a difficult boss vs. a powerful mentor
45:10 - The dynamics of power in startup environmentsDon't forget to subscribe to stay updated on our latest episodes and follow us on social media for more insights and updates!
Stay connected with us:
👉 Michael Maximoff - https://www.linkedin.com/in/michael-maximoff/
👉 Michael’s newsletter “From Zero To Agency Hero” From Zero To Agency Hero - https://www.fromzerotoagencyhero.com/
👉 Belkins - https://www.linkedin.com/company/belkins/#Belkins #Belkins_Podcast #Growth_Podcast #Michel_Maximoff #Geoffrey_Moore #Cinthia_Silva #Alina_Vandenberghe #Bishoy_Tadros #Sam_Jacobs #Ashley_Faus #Dennis_R_Mortensen #Keith_Daw #Will_Allred #Amir_Reiter
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Are you ready to redefine the future of sales and revenue generation?
In this episode, we sit down with Jacco van der Kooij, founder of Winning by Design, to explore the seismic shifts happening in the sales landscape. Jacco brings his wealth of knowledge and forward-thinking perspectives on how AI is transforming sales roles, the importance of understanding business models, and the critical shifts needed for sustainable growth.
We’re diving into:
◾ The impact of AI on the future demand for salespeople
◾ Transitioning from traditional sales methods to AI-driven strategies
◾ The importance of aligning your go-to-market motion with your product
◾ The role of reoccurring revenue in today's market
◾ How to balance acquisition and retention for long-term success
◾ Personal insights on entrepreneurship and overcoming industry misconceptionsJoin us to uncover how to stay ahead in the evolving sales ecosystem, create meaningful connections, and drive business growth in the AI era.
👉 Timecodes:
0:00 - Intro and highlights
2:04 - Introduction of the guest and their work
3:00 - Podcast production quality and team involvement
3:25 - Philosophy behind the podcast and its purpose
3:36 - Guest's experience in video processing technology
4:19 - Technological progress and real-time cloud filming
4:36 - Red Bull consumption and health
7:02 - Branding and merchandise strategy
8:00 - Selling and creating branded merchandise
9:13 - Importance of brand building and consistency
10:00 - Challenges and principles in maintaining brand integrity
12:03 - Dedicated and independent branding efforts
15:40 - Customer-centric approach and its impact on branding
16:32 - Selling strategies for various markets
19:02 - Van lifestyle and work flexibility
19:40 - Solitude and work productivity
22:28 - Differentiation in sales strategies
24:08 - Industry trends and pitfalls in following crowds
25:30 - Conscious capitalism and creating broader value
28:40 - Misconceptions about tech entrepreneurship
32:29 - Resilience and entrepreneurship from challenging backgrounds
34:19 - Shifts in labor costs and the impact on sales roles
37:04 - Strategies for effective sales processes
40:11 - Alignment of go-to-market motions with products
45:23 - Personalization and building relationships in sales
46:49 - Differentiating high-touch from high-volume business models
48:01 - Business model and its critical role in success
51:08 - AI's impact on sales roles and market transformation
55:22 - Resistance to AI and embracing its potential
58:01 - Skills and processes in modern sales
1:04:02 - Predicting the future of business and AI's role
1:07:14 - Shifts in buyer-seller dynamics and AI integration
1:09:04 - Creating a future with AI and maintaining balance
1:11:00 - Tailored questions and insightful discussions
1:14:23 - Subscription models and customer relationships
1:17:55 - The evolution of SaaS business models
1:24:01 - CROs and the focus on new acquisition versus retention
1:26:03 - Complexity of SaaS business models
1:30:01 - Professional services, acquisition, and retention strategies
1:32:43 - Key takeaways from the podcastStay connected with us:
👉 Jacco van der Kooij - LinkedIn
👉 Michael Maximoff - LinkedIn
👉 Michael’s newsletter “From Zero To Agency Hero” - From Zero To Agency Hero
👉 Belkins - LinkedIn -
Want to build real connections with your customers?
In this episode, we dive into the world of social selling with Laura Erdem, Head of Sales at Dreamdata. Laura shares her experiences and insights on the power of personalized content and how LinkedIn can be a game-changer for salespeople.
We’re talking about:
◾ Switching from old-school tactics to social selling and what it means for salespeople
◾ A creative approach to booking more appointments (including killer videos)
◾ Building trust with authenticity (because people buy from people they like)
◾ How to find an elusive work-life balance
◾ Time management hacks for busy salespeopleLaura’s insights provide a roadmap to building stronger relationships and achieving your sales goals through social selling.
Tune in to discover how to stand out in a crowd, foster meaningful connections, and drive sustainable business growth.
👉 Timecodes:
0:00 — Introduction
2:14 — Managing Embarrassing Mistakes in Podcasts
3:30 — Intentional Marketing Moves: The Story of the Blue Hat
5:03 — Red Hat Company Culture and Its Impact
8:35 — Balancing Work and Family Life
9:01 — Creative Marketing Campaigns: The Biking Videos
9:32 — Booking Meetings in Creative Ways
10:01 — Maintaining Energy and Motivation at Work
11:57 — Goals and Ambitions in Sales Careers
12:27 — What Drives People in Their Careers
13:00 — Balancing Multiple Roles and Tasks
13:35 — Working with Different Teams and Processes
14:41 — Importance of Team Commissions and Collaboration
15:46 — Effective Sales Compensation Strategies
18:18 — Converting Leads through Effective Social Selling
19:27 — The Blurred Line Between Sales and Marketing
22:04 — Top Three Rules When Working with People
24:57 — Personal and Professional Motivations
28:03 — Interesting Business Models and Their Impact
29:00 — Making Strategic Marketing and Sales Decisions
30:03 — Lessons Learned from Great Managers
32:31 — Balancing Process and Creativity in Sales
34:02 — Integrating Personal Traits into Professional Success
35:15 — Pushing Personal and Professional Boundaries
37:55 — Balancing Inbound and Outbound Strategies
38:48 — Effective Outbound Marketing Techniques
40:01 — Best Sales Compensation Schemes
42:11 — 2024 Sales Strategies vs. Previous Years
43:35 — Multi-Channel Approaches in Sales
46:22 — Leveraging Video in Outbound Marketing
49:25 — Financial Freedom as a Personal Goal
50:25 — Reflections on Career Choices and Company Impact
51:25 — Social Selling: Key Learnings and Tips
52:04 — The Role of LinkedIn in Modern Sales Strategies
54:03 — Impactful Conferences and Events
55:03 — Effective Content Creation and Repurposing
59:00 — Favorite Conferences and Future PlansStay connected with us:
👉 Laura Erdem - https://www.linkedin.com/in/lerdem/
👉 Michael Maximoff - https://www.linkedin.com/in/michael-maximoff/
👉 Michael’s newsletter “From Zero To Agency Hero” From Zero To Agency Hero - https://www.fromzerotoagencyhero.com/
👉 Belkins - https://www.linkedin.com/company/belkins/ -
How did Fireflies thrive during the pandemic, and what does the future hold for AI in business?
In this episode, Krish Ramineni, the CEO of Fireflies, shares his insights on adapting to remote work, turning it into culture, and the surge of new tools caused by the pandemic. Krish will also discuss why a good business model is key to long-term success. Together with Michael Maximoff, they explore the challenges and opportunities in the AI market, the importance of staying focused and innovative, and the impact of competition on driving advancements.
Perfect for entrepreneurs and tech enthusiasts, this episode offers a deep dive into building a sustainable business in the AI era. Tune in to learn about the strategic decisions that helped Fireflies grow and the future trends that could shape the AI and tech industry.
Timecodes:
0:00 — Introduction
1:26 — Initial Thoughts and Pandemic Impact
1:49 — Fireflies' Remote Work Philosophy
2:20 — Adapting to the Pandemic
4:23 — Remote Work Culture at Fireflies
4:57 — Growth and Adoption of AI Tools
5:50 — Importance of Business Model in Startups
7:02 — Innovating and Staying Relevant in Business
8:26 — Focus and Innovation as Keys to Success
10:15 — Competitive Landscape and Differentiation
11:01 — Utility-Based Pricing and the Future of AI
13:21 — Challenges and Opportunities in the AI Market
16:01 — Role of Competition in Innovation
18:13 — Strategies for Maintaining Market Leadership
19:03 — Impact of Large Companies Entering the AI Space
20:21 — Balancing Innovation and Commoditization
21:07 — Personalized AI Solutions for Different Industries
23:32 — Building and Scaling Fireflies
25:01 — Challenges in Building Innovative Products
26:27 — Role of Investors and Funding Strategy
27:49 — Exit Strategy and Long-Term Vision
30:23 — Role of Investors in Startup Success
34:32 — Importance of Customer-Centric Approach
36:43 — Managing Competition in the AI Space
41:23 — Future Trends in AI and Tech Innovation
45:13 — Building a Sustainable Business Model
47:50 — Personal Interests and Future Plans
52:24 — Advice for Startup Founders
55:37 — Final Thoughts and Closing RemarksStay connected with us:
👉 Krish Ramineni — https://www.linkedin.com/in/krishramineni/
👉 Michael Maximoff — https://www.linkedin.com/in/michael-maximoff/
👉 Michael’s newsletter “From Zero To Agency Hero” From Zero To Agency Hero — https://www.fromzerotoagencyhero.com/
👉 Belkins — https://www.linkedin.com/company/belkins/ -
How can AI redefine the CRM landscape and take a business like HubSpot to new heights?
In this episode, Mark Roberge, Co-Founder of Stage 2 Capital and former CRO at HubSpot, shares his insights on the revolutionary impact of AI on CRM technology and sales roles. Together with Michael Maximoff, they unpack the importance of maintaining a strong team culture, the nuances of customer success for retention, and the evolution of HubSpot’s strategy across various departments.
Perfect for entrepreneurs and executives, this episode offers a profound look into leveraging technological advancements in sales and marketing. Tune in to equip yourself with the knowledge to navigate the future of CRM and sales technology effectively.
Timecodes:
0:00 — Introduction
2:00 — AI's Impact on CRM and Sales Roles
3:19 — The Importance of Team and Culture in HubSpot's Success
5:30 — Sustaining Culture in Remote Work Settings
7:05 — Ensuring Customer Success for Retention
8:14 — Benefits of a Strong Cultural Code
10:03 — HubSpot’s Evolution: Marketing, Sales, Product, HR
12:24 — Individual Contributions vs. Team Synergy
15:33 — Reflections on Leadership and Goals Achievement
18:29 — Effective Leadership Qualities in Tech
21:56 — Reflections on Past Leadership Methods
24:01 — Customer Retention Focus from the Start
27:05 — Strategic Customer Segmentation
30:44 — Customer Success Metrics
33:01 — Aligning Sales Incentives with Customer Success
37:00 — Optimizing Sales Compensation Strategies
41:50 — The Future of CRM and Sales Tech with AI
48:03 — High-touch vs. Automated Customer Interactions
53:42 — Ethical AI Use in Sales and Customer Relations
59:00 — Venture Capital Trends and Entrepreneurial ShiftsStay connected with us:
👉 Mark Roberge
https://www.linkedin.com/in/markroberge/👉 Michael Maximoff
LinkedIn https://www.linkedin.com/in/michael-maximoff/
Michael’s newsletter “From Zero To Agency Hero” https://www.fromzerotoagencyhero.com/👉 Belkins
LinkedIn https://www.linkedin.com/company/belkins/ -
Ever wondered how a small idea can transform into a major industry influence?
In this episode, we sit down with Jay Schwedelson, the visionary behind Outcome Media and Guru Conference, to dissect his journey from spearheading early internet ads to leading innovative virtual conferences.
Join Michael and Jay as they explore crucial topics like the evolution of demand generation, the significant role of email in business communication, and strategies for scaling in the digital age. Learn how to cultivate a resilient business and vibrant company culture amidst constant digital shifts.0:00 - Intro
1:10 - Transition to Internet Advertising in the 90s
4:46 - Shifts in Marketing Channels Over Decades
6:12 - Discussing Changes in Demand Generation Over the Years
7:28 - Impact of Email on Marketing and Communication
8:09 - Adapting Business Strategies in the Digital Age
9:23 - Insights on Startup Challenges and Competitiveness
11:14 - Expanding into Related Business Ventures and Strategies
14:29 - Origin and Development of SubjectLine.com
17:24 - Diving into Business Operations and Micromanagement
21:11 - Discussing Contractor Use and Business Flexibility
24:08 - Emphasizing the Importance of Personal Branding for Business
28:46 - Building Company Culture and Employee Retention Strategies
33:04 - Effective Management and Remote Work Dynamics
36:02 - Balancing Employee Growth Expectations with Business Size
38:24 - Leveraging Free Tools like SubjectLine.com for Business Growth
41:41 - Strategies for Promoting Free Platforms and Building Engagement
45:04 - Exploring the Success of Guru Conference and Virtual Events
50:02 - Planning and Executing Large Scale Virtual Events
55:01 - Tips for Engaging and Managing Speakers at EventsStay connected with us:
👉 Jay Schwedelson
LinkedIn https://www.linkedin.com/in/schwedelson/👉 Michael Maximoff
LinkedIn https://www.linkedin.com/in/michael-maximoff/
Michael’s newsletter From Zero To Agency Hero https://www.fromzerotoagencyhero.com/👉 Belkins
LinkedIn https://www.linkedin.com/company/belkins/
Website https://belkins.io/contact-us -
In this episode, Michael dives deep into the fiercely competitive world of tech conferences with Alex Theuma, a prominent figure in this scene. Alex shares his journey of founding SaaStock, highlighting the challenges and triumphs of creating a standout event in the crowded tech conference market. He also offers insights on delivering value to attendees, sponsors, and exhibitors alike.
Venture with us into the heart of the tech conference ecosystem, the importance of quality over quantity, and strategies for engaging modern audiences in an era of content saturation.0:00 - Intro and Highlights: Discussing the tech conference landscape and key insights
1:18 - Difficulty of meaningful networking at large events
2:46 - Life of a CEO during their own tech event
3:47 - Curating forward-looking, engaging event content
7:14 - Leveraging community feedback for event planning
10:58 - Behind-the-scenes of running a tech conference
16:04 - Integration of personal journey with business vision
20:17 - Analyzing the competitive landscape of tech conferences
36:00 - Optimal size for tech events for maximum engagement
46:44 - Innovations to improve attendee engagement at events
49:22 - Marketing and lead generation strategies for events
50:00 - Discussion on the return on investment for event sponsors and exhibitors
54:20 - Strategies for maintaining attendee engagement in a crowded content landscape
57:45 - Insights into successful exhibitor tactics for lead generation
1:01:30 - The evolution of tech conferences post-COVID and the impact on networking
1:05:00 - The importance of community-driven content in shaping event agendas
1:08:25 - Reflecting on the future of tech conferences and the role of virtual components
1:11:00 - Closing thoughts: The value of personal connections and community in the tech conference ecosystemStay connected with us:
👉 Alex Theuma
LinkedIn https://www.linkedin.com/in/alextheuma/👉 Michael Maximoff
LinkedIn https://www.linkedin.com/in/michael-maximoff/
Michael’s newsletter From Zero To Agency Hero https://www.fromzerotoagencyhero.com/👉 Belkins
LinkedIn https://www.linkedin.com/company/belkins/
Website https://belkins.io/contact-us -
Imagine this: you're at the helm of several groundbreaking ventures, navigating the complexities of entrepreneurship without the conventional roadmap to success. This is the world of David Henzel, a seasoned entrepreneur who's made an indelible mark across various industries. His story is one of profound resilience, innovation, and the relentless pursuit of integrating love and mindfulness into the fabric of business.
Dive into this conversation, and let David Henzel's journey inspire you to weave mindfulness and strategic innovation into your path to success.0:00 - Intro Highlights
1:00 - Discussing the Impact of Wealth and Conscious Capitalism
4:09 - Entrepreneurship and Personal Growth
6:35 - The Role of AI in Future Jobs
8:17 - Embracing Change and Continuous Learning
10:01 - The Journey from Stress to Mindfulness
12:01 - Balancing Wealth and Happiness
14:00 - The Importance of Growth Mindset in Business and Personal Life
16:06 - Integrating Love into Business Practices
18:05 - Building a Culture of Engagement and Love in the Workplace
20:16 - Adapting Businesses to Remote Work and AI Innovations
22:25 - The Challenge of Maintaining a Positive Impact in Rapidly Evolving Industries
24:00 - Lessons Learned from Failed Partnerships and the Path to Recovery
26:03 - The Essence of Conscious Capitalism and its Future in Business
28:17 - Reflecting on Missed Opportunities and Growth Through Failure
30:14 - The Continuous Journey of Learning and Adapting
32:00 - Navigating the Complexities of Business Partnerships and Equity Sharing
34:10 - Strategic Approaches to Business Expansion and Integration
36:25 - The Importance of Complementary Skills in Partnership
38:40 - Adapting to Changes and Innovations in the Business Landscape
40:55 - The Significance of Profit Sharing and Employee Engagement
42:45 - Overcoming Challenges in Business Partnerships and Lessons Learned
44:52 - The Power of Conscious Capitalism in Modern Business
46:00 - Adjusting Business Models in Response to AI and Automation
48:15 - Balancing Ethical Considerations with Technological Advancements
50:29 - Personal Experiences with Failed Ventures and Missed Opportunities
52:43 - The Role of Failure in Personal Growth and Future Success
54:55 - Reflections on the Journey of Entrepreneurship and Continuous Learning
57:08 - Closing Remarks: Embracing Change and Moving ForwardStay connected with us:
👉 David Henzel
LinkedIn: https://www.linkedin.com/in/davidhenzel/👉 Michael Maximoff
LinkedIn: https://www.linkedin.com/in/michael-maximoff/
Michael’s newsletter From Zero To Agency Hero https://www.fromzerotoagencyhero.com/👉 Belkins
LinkedIn: https://www.linkedin.com/company/belkins/
Website https://belkins.io/contact-us -
Ever pondered the intricacies of the B2B lead generation and sales sector? Dive into this enlightening episode of the Growth Podcast, where Amir Reiter, a seasoned expert in B2B sales, sheds light on navigating the industry's complexities. With an inefficiency gap between buyers and sellers valued at a staggering $2 billion, Amir presents innovative strategies to bridge this divide. Amir's insights span from leadership development and adaptation to business innovations to the profound impact of networking on career and personal life.
This episode is crafted for entrepreneurs, business owners, and individuals keen on decoding the B2B marketplace's subtleties.Key moments:
0:00 - Introduction to the Growth Podcast
1:48 - Mission to transform sales and the need for change
4:28 - Finding better sales and marketing efficiency
5:18 - The role of marketing and brand in company success
6:02 - Adapting to changes and business development
10:14 - Developing leadership qualities and managing growth
11:04 - The importance of skill development and adaptation to change
11:59 - Balancing work and personal life
13:01 - Future planning and goal setting
14:03 - Adapting to changes and innovations in business
15:04 - The importance of continuous learning
16:00 - The impact of the pandemic on business strategies
17:02 - Personal development through entrepreneurship
18:05 - Defining success and happiness
19:09 - Future ambitions and plans
20:07 - The concept of a "network state" and digital communities
25:04 - Generating networks and building connections for professional growth
26:04 - The power of networking and its impact on career and personal life
27:30 - The influence of professional relationships on career development
28:50 - The difference between working in a global corporation and founding your own company
30:08 - Challenges and rewards of entrepreneurship vs. corporate jobs
31:24 - The impact of personal sacrifices on business success
36:57 - Understanding and embracing the complexities of honesty in leadership
38:02 - The balance between being honest and managing business interests
39:16 - The importance of transparency and honesty in business relationships
40:21 - Leadership skills and the balance between ego and humility
41:12 - The importance of taking ownership and responsibility in leadership
42:42 - Networking and building connections as key to professional growth
44:02 - Defining "top G" and the pursuit of personal freedom and opportunities
45:28 - The significance of competition and striving for personal best
46:07 - The balance between working hard and finding time for reflection and growth
47:36 - The pursuit of happiness through continuous learning and helping others
48:55 - The importance of setting personal and professional goals for the future
50:27 - The concept of happiness and success from a personal perspective
1:06:10 - Plans for the futureStay connected with us:
👉 Amir Reiter
LinkedIn https://www.linkedin.com/in/amirreiter/👉 Michael Maximoff
LinkedIn https://www.linkedin.com/in/michael-maximoff/
Michael’s newsletter From Zero To Agency Hero https://www.fromzerotoagencyhero.com/👉 Belkins
LinkedIn https://www.linkedin.com/company/belkins/
Website https://belkins.io/contact-us🔗 Check out all our episodes
https://www.youtube.com/playlist?list=PL2VmEkaROwZo8a7bGzpQ01uPDHF4PaDGl -
Have you ever considered the pivotal role of communication in the world of sales? Join us on this insightful episode of the Belkins Growth Podcast, where we dive deep with Keith Daw into the art of communication—a skill that can be the difference between a closed deal and a missed opportunity.
Keith, a master of communication strategies, shares his journey of evolving from past missteps to developing winning communication tactics. This episode is a treasure trove for anyone in sales or looking to elevate their communication skills. Discover the transformative power of understanding different communication styles and the magic of effective self-talk.0:00 - Intro
1:24 - Reflecting on a career moment leading to improved communication skills.
3:46 - Exploration of DISC communication styles.
6:35 - The balance between personal needs and communication adaptation.
7:11 - Challenges of organizational communication and leadership roles.
8:43 - Impact of technology on communication.
10:58 - Using technology for quality improvement in tasks.
14:52 - Discussing kinetic energy in communication.
19:39 - Role of communities in sales and marketing networking.
21:26 - Utilizing specialists and contractors for business growth.
25:04 - Leveraging community resources for development.
27:17 - Effective team building and external expertise utilization.
31:45 - The importance of proactive communication strategies.
34:00 - Building a contractor network for diverse skill sets.
36:15 - The dynamics of specialist collaboration in projects.
38:30 - Evolving business strategies with community insights.
42:59 - Strategic networking for business expansion.
45:13 - Exploring new opportunities through community engagement.
47:27 - The future of business growth through collaborative efforts.🎧 Don’t miss out on new episodes coming soon, follow the link https://belkins.io/podcasts?category=season-4 to get notified as each new release gets published.
Stay connected with us:
👉 Keith Daw
LinkedIn https://www.linkedin.com/in/keithdaw/👉 Michael Maximoff
LinkedIn https://www.linkedin.com/in/michael-maximoff/
Michael’s newsletter From Zero To Agency Hero https://www.fromzerotoagencyhero.com/👉 Belkins
LinkedIn https://www.linkedin.com/company/belkins/
Website https://belkins.io/contact-us🔗 Check out all our episodes
https://www.youtube.com/playlist?list=PL2VmEkaROwZo8a7bGzpQ01uPDHF4PaDGl -
Embark on a compelling journey in our latest podcast episode as we explore the innovative mindset and strategic brilliance of Will Allred, co-founder of Lavender. This discussion delves deep into the art of transforming a small group into a multi-million-dollar team, challenging conventional business norms. Discover how Will's unconventional approaches to team dynamics, creative marketing, and business acumen led to securing $13.2 million in funding. This episode is more than a story of financial milestones, it's a rich tapestry of entrepreneurial spirit, ingenuity, and the subtle intricacies of team synergy. Listen as we uncover the lesser-told narratives of entrepreneurial ventures and gain unique insights into the world of modern business innovation.
Key moments:
0:00 - Intro
1:34 - Let's start
5:40 - Transition to Lavender and early challenges
11:20 - Building the team and company culture
17:30 - Growth and expansion strategies
26:13 - Marketing and brand building
28:51 - The vision
29:51 - Customer-focused approach
34:58 - Financial strategies and funding
44:39 - Key reasons for success
47:32 - Advisory board
53:20 - Personal reflections and closing thoughts🎧 Don’t miss out on new episodes coming soon, follow the link https://belkins.io/podcasts?category=season-4 to get notified as each new release gets published.
Stay connected with us:
👉 Will Allred
LinkedIn / https://www.linkedin.com/in/williamallred/👉 Michael Maximoff
LinkedIn / https://www.linkedin.com/in/michael-maximoff/
Michael’s newsletter From Zero To Agency Hero https://www.fromzerotoagencyhero.com/👉 Belkins
LinkedIn / https://www.linkedin.com/company/belkins
Website https://belkins.io/contact-us🔗 Check out all our episodes
https://www.youtube.com/playlist?list=PL2VmEkaROwZo8a7bGzpQ01uPDHF4PaDGl -
Have you ever wondered how kindness impacts your life and career? Is it a booster or an obstacle to success?
In this episode, Michael Maximoff engages with Sam Jacobs, exploring the profound impact of kindness in both professional and personal spheres. They delve into Sam’s journey of self-discovery, focusing on how his perceptions of kindness have evolved over time and how he integrates this value into various aspects of his life.
Tune in and dive deep into how empathy, long-term thinking, and relationship-building redefine success in today’s corporate landscape. This episode isn’t just about business strategies; it’s a revelation of how kindness and human connections can lead to profound personal and professional growth.
Discover the key insights:
Redefining Business Relationships: uncover how Sam Jacobs moves beyond transactional interactions to forge lasting, meaningful connections in the business world.Embracing Resilience: learn how personal adversities and challenges can be transformed into strengths, shaping a resilient leadership style.Kindness in Leadership: delve into Sam’s philosophy that separates kindness from niceness in business, illustrating how true empathy can create a positive and productive work environment.The Long Game in Business: understand the importance of long-term thinking and how it outperforms short-term gains in creating sustainable success.0:00 - Intro
1:14 - Core Ideas behind Pavilion
4:40 - "Kind Folks Finish First"
10:54 - Personal Journey of Transformation
18:25 - "Happiness doesn't have to be Condition Driven"
25:18 - Role of Work in Spiritual Transformation
32:33 - Transformation into Leadership
38:34 - "My Energy is Contagious":
44:38 - "My Good Day" Spreadsheet
52:20 - Positive Note and Conclusion🎧 Don’t miss out on new episodes coming soon, follow the link https://belkins.io/podcasts?category=season-4 to get notified as each new release gets published.
Stay connected with us:
👉 Sam Jacobs
LinkedIn https://www.linkedin.com/in/samfjacobs/👉 Michael Maximoff
LinkedIn https://www.linkedin.com/in/michael-maximoff/
Michael’s newsletter From Zero To Agency Hero https://www.fromzerotoagencyhero.com/👉 Belkins
LinkedIn https://www.linkedin.com/company/belkins/
Website https://belkins.io/contact-us🔗 Check out all our episodes
https://www.youtube.com/playlist?list=PL2VmEkaROwZo8a7bGzpQ01uPDHF4PaDGl -
Often in life, we struggle to believe that we've been assigned trials, forgetting that we're inherently equipped to handle them. Many remain unaware of their true capabilities until confronted with genuine hardships. In the 26th episode of the Growth Podcast, join Bishoy Tadros — an accomplished author, speaker, and life coach—as he reflects on the crucial moments that shaped and transformed his journey from a cancer survivor to an Ironman athlete. Tune in to glean insights on surpassing seemingly unachievable goals!
Watch this episode to:
🔹 Grasp the significance of sharing your story because it can have an impact on other people
🔹 Uncover the secrets of cultivating the right mindset for implementing ambitious projects
🔹 Understand the importance of being willing to get uncomfortable to fully realize what you're capable of
🔹 Learn how to accelerate personal growth through mental and physical struggles
🔹 Explore the essence of servant leadershipKey moments:
0:00 Intro
01:51 Discovering Bishoy's Mission
05:31 Navigating Tough Times
09:15 Advice to Support Through Tough Times
11:44 Key Moments in Bishoy's Journey
17:10 Mindset for Big Projects
22:10 Accelerating Personal Growth
24:57 Managing Pressure and Energy
29:48 Embracing Pain for Growth
32:17 Building Inner Strength
41:00 Understanding Servant Leadership
48:17 Patience and Perspective
56:00 Raising Charity Funds🎧 Don’t miss out on new episodes coming soon, follow the link https://belkins.io/podcasts?category=season-4 to get notified as each new release gets published.
Stay connected with us:
👉 Bishoy Tadros
LinkedIn https://www.linkedin.com/in/bishoy-tadros-mba/
Website https://www.bishoytadros.com/
Youtube @BishoyTadros👉 Michael Maximoff
LinkedIn https://www.linkedin.com/in/michael-maximoff/
Michael’s newsletter From Zero To Agency Hero https://www.fromzerotoagencyhero.com/👉 Belkins
LinkedIn https://www.linkedin.com/company/belkins/
Website https://belkins.io/contact-us🔗 Check out all our episodes
https://www.youtube.com/playlist?list=PL2VmEkaROwZo8a7bGzpQ01uPDHF4PaDGl -
As an entrepreneur, you’ll never be quite happy with your growth. While this statement may not be a universal one, it’s all about Alina Vandenberghe, the Co-Founder & Co-CEO at Chili Piper. In the 25th episode of the Growth Podcast, we embark on her career track — from her internship to propelling a company to a near-billion-dollar valuation. Join us to explore Alina’s entrepreneurial journey, as well as to delve into how 2023 has unfolded so far and what to expect in the future.
In this podcast, you’ll:
🔹 Gain Alina’s business insights and her thoughts on the rapid development of AI
🔹 Find out the founder’s perspective on layoffs and why they are truly painful for both parties involved
🔹 Explore effective tools that help employees to grow and develop their skills
🔹 Understand the importance of fostering effective communication and how it contributes to successful collaboration
🔹 Discover the French-Romanian approach to family life and building the business togetherKey moments:
0:00 Intro
1:56 AI development: business and personal impacts
8:24 Navigating the inevitable pressure of AI
10:50 AI integration in the martech landscape
12:38 Pursuing sustainability in business
15:02 Balancing ambition: between never being satisfied and valuing achievements
19:08 Tackling the layoff wave of 2023: strategies and insights
25:17 Effective communication and engagement in fully remote teams
31:14 Fostering cross-functional communication in teams
32:34 Managing transition turbulence in company growth: adapting to new realities
43:24 Career growth: practical tips
45:45 Unraveling the components of happiness
49:48 Ways to restore energy
50:26 Embracing hedonism: finding beauty in the moment
53:11 Cultural differences
56:54 Defining 'Home'
59:47 The dynamics of personal change
1:03:21 Spotlight on SaaS technology: key shifts and highlights🔗 Make sure to catch all our episodes in this playlist https://www.youtube.com/playlist?list=PL2VmEkaROwZo8a7bGzpQ01uPDHF4PaDGl
Stay connected with us:
👉 Alina Vandenberghe
LinkedIn https://www.linkedin.com/in/alinav👉 Michael Maximoff
LinkedIn https://www.linkedin.com/in/michael-maximoff/
Michael’s newsletter From Zero To Agency Hero https://www.fromzerotoagencyhero.com/👉 Belkins
LinkedIn https://www.linkedin.com/company/belkins/
Website https://belkins.io/contact-usContact Belkins at https://belkins.io/contact-us to begin your outbound journey 🚀
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The reality is constructed in levels. While it may initially sound peculiar, the concept of distinct levels permeates every aspect of our world—be it culture, biology, physics, or even business. This concept takes the spotlight in the latest book, 'The Infinite Staircase' by Geoffrey Moore, the featured guest on the 24th episode of Belkin's Growth Podcast. Known for his impactful works such as 'Crossing the Chasm' and 'Zone to Win,' Moore, a renowned author, speaker, and advisor, engages in a compelling conversation with Michael Maximoff to explore business and life philosophies that might even change your mindset and values. Tune in and explore the depths!
Watch this episode to:
🔹 Recognize how significant the symbiotic relationship between humans and AI is
🔹 Discover how globalism and digital transformation are shaping our values, well-being, and productivity
🔹 Delve into the fundamental cultural values and the power of social collaboration
🔹 Embrace the importance of storytelling and its role in our lives
🔹 Figure out why self-actualization is not selfish, unlike ego actualizationKey moments:
0:00 Intro
02:28 AI Reflections
05:33 AI-Human Relationships
09:09 Robots and AI
12:33 The Infinite Staircase - How the Idea Was Born
15:26 What is the Infinite Staircase
19:35 Values, Culture, Social Collaboration in the Infinite Staircase
24:06 Fundamental Values
29:28 Origins of Values
33:07 Maintaining Values
42:18 Political Agenda's Impact on Values
47:19 Defining Goodness
54:50 Moral Effects of Digital Transformation
58:26 Rethinking Who You Are
01:01:35 Is now a good time to start a business?
01:07:26 Venture Capital's Focus on Innovation🎧 Don’t miss out on new episodes coming soon, follow the link https://belkins.io/podcasts?category=season-4 to get notified as each new release gets published.
Stay connected with us:
👉 Geoffrey Moore
LinkedIn https://www.linkedin.com/in/geoffreyamoore/
Website http://geoffreyamoore.com/👉 Michael Maximoff
LinkedIn https://www.linkedin.com/in/michael-maximoff/
Michael’s newsletter From Zero To Agency Hero https://www.fromzerotoagencyhero.com/👉 Belkins
LinkedIn https://www.linkedin.com/company/belkins/
Website https://belkins.io/contact-us🔗 Check out all our episodes
https://www.youtube.com/playlist?list=PL2VmEkaROwZo8a7bGzpQ01uPDHF4PaDGl -
Ever noticed how storytelling makes things click better? Dive into the 23rd Growth Podcast, where Ashley Faus brilliantly connects theater and marketing — think audience empathy, changing costumes, motivations, and more. As a seasoned writer, speaker, and Head of Lifecycle Marketing at Atlassian, Ashley unpacks invaluable insights into the realms of marketing and business, offering a unique perspective on different topics through engaging storytelling.
In this podcast, you'll:
🔹 Delve into the debate on whether business should be personal
🔹 Find out why money is a success measurement
🔹 Explore the intersection of business and professionalism
🔹 Discover the keys to nurturing self-confidence
🔹 Unlock the potential of being in the right spaces to build your brand.Key moments:
0:00 Intro
01:35 Meet Ashley
04:54 Career Highlights
08:26 Defining a Successful Career
15:09 Life Philosophies for Fulfillment
18:15 Why People Like Stories
28:50 Intersection of Personal and Professional
36:20 Connect with Customers through Personal Expression
42:56 The Medici Effect
48:50 Solutions for Expansion and Problem Solving
53:40 The Importance of Observation
57:45 Nurturing Confidence
01:04:49 Strategies for Keeping Up with Everything🔗 Make sure to catch all our episodes in this playlist https://www.youtube.com/playlist?list=PL2VmEkaROwZo8a7bGzpQ01uPDHF4PaDGl
Stay connected with us:
👉 Ashley Faus
LinkedIn https://www.linkedin.com/in/ashleyfaus/👉 Michael Maximoff
LinkedIn https://www.linkedin.com/in/michael-maximoff/
Michael’s newsletter From Zero To Agency Hero https://www.fromzerotoagencyhero.com/👉 Belkins
LinkedIn https://www.linkedin.com/company/belkins/
Website https://belkins.io/contact-usContact Belkins at https://belkins.io/contact-us to begin your outbound journey 🚀
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