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  • Key topics covered include:

    The intersection of SEO and storytelling: How to craft content that appeals to algorithms and human emotions alike.The saystory tool: Revolutionizing feedback and collaboration processes using voice input to enhance productivity.Brand narrative development: Tips for creating compelling stories that align with brand identity.COVID-era business adaptation: Strategies Neil employed to pivot during the pandemic.Arabic content expansion: Challenges and opportunities in catering to diverse markets.Consistency in communication: Why maintaining a unified brand voice is crucial across all channels.

    Additional Highlights:

    Neil’s personal journey and the foundation of Rightfully.Real-life client success stories that showcase the transformative power of storytelling.Insights into saystory’s subscription model, pricing, and future roadmap.

    Why Listen:

    This episode is a goldmine for marketers, content creators, and business owners looking to elevate their storytelling game while staying SEO-savvy. Learn how to balance creativity with strategy, adapt to industry shifts, and leverage innovative tools like saystory to simplify workflows.

    💬 Share your thoughts: What are your biggest challenges in merging storytelling with SEO? Let us know in the comments below!

    Don’t forget to like, subscribe, and share this episode for more actionable insights and expert tips on brand communication and storytelling.

    Timestamps:

    00:00 Welcome to the Show

    00:49 Meet Neil Sheth: The Storytelling Expert

    01:36 The Evolution of Rightfully

    03:01 SEO Challenges and Brand Communication

    06:13 Navigating Brand Guidelines and COVID-19

    12:08 Expanding into Arabic Content

    17:46 The Art of Storytelling

    22:09 Introducing saystory

    24:32 The Challenge of Elevating Your Brand

    25:05 Introducing saystory: A Virtual Mic Solution

    25:52 Efficiency and Productivity Gains

    26:58 Democratizing Feedback and Reducing Client Calls

    31:18 Customer and Employee Feedback

    39:56 Subscription Model and User Feedback

    42:46 Future Roadmap and Integration Possibilities

    49:02 Final Thoughts and Contact Information

     

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  • Together, we dive into:

    The evolution of digital marketing and the challenges it faces todayHow blockchain technology is changing the way data is managed and sharedThe role of BlahApp in empowering users by addressing data privacy and rewarding them for their dataThe challenges of zero-party data and building consumer trustHow global regulations like GDPR are shaping marketing practicesThe intersection of data ownership, privacy, and monetization

    Key topics also include:
    ✅ The power of blockchain to enhance transparency and security
    ✅ How Meta’s data controversies highlight the risks of poor data practices
    ✅ The evolving role of data wallets and how they could reshape the future of digital marketing
    ✅ The challenges and opportunities in lookalike audiences and data matching

    Whether you’re in marketing, tech, or just interested in the future of data privacy and blockchain, this episode is filled with insights, expert advice, and practical takeaways.

    💬 What are your thoughts on data ownership and the role of blockchain in marketing? Drop your comments below!

    Don’t forget to like, subscribe, and hit the bell for more insider tips on the future of marketing, data privacy, and innovation.

    Timestamps:

    00:00 – Welcome to the Show

    00:54 – Introduction

    01:23 – Journey in the Media Industry

    02:19 – Building Meemob and Expanding Internationally

    02:40 – Educational Background and Early Career

    05:12 – Innovative Marketing Solutions

    05:39 – Introduction to BlahApp

    05:50 – Data Privacy and User Rewards

    09:22 – Challenges of Zero Party Data

    13:16 – Blockchain and Privacy in MENA

    13:31 – GDPR Compliance and Global Data Practices

    21:28 – Blockchain Technology and Its Potential

    27:17 – Global Financial Systems and Ripple's Role

    28:05 – Data Privacy and Blockchain Technology

    30:57 – The Power and Risks of Data Ownership

    31:38 – Meta's Data Controversies and Cambridge Analytica

    35:02 – Challenges in Digital Advertising and Data Matching

    41:44 – The Future of Data Wallets and Regulation

    43:41 – Real-World Applications and Lookalike Audiences

    49:56 – Concluding Thoughts and Future Discussions

     

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  • 🔍 Key topics include:

    The spectrum of decision-making: Instinct, data, and common sense.Using AI tools for marketing without losing the human touch.The ethics of over-personalization and data usage.Case studies showing instinct's role in disruptive innovation.Practical tips for balancing analytics with intuition in leadership.

    📌 Perfect for marketers, leaders, and tech enthusiasts looking to master the interplay between technology and human judgment!

    💬 What’s your take—can AI ever fully replace human instinct? Share your thoughts below!

    Timestamps:

    00:00 Introduction

    01:21 Philosophizing About Data and AI

    03:45 Exploring the Decision-Making Spectrum

    06:53 Instinct vs. Data-Driven Decisions

    12:35 The Role of AI in Decision Making

    15:34 Common Sense and Customer Performance Indicators

    20:51 Case Study: Instinct, Common Sense, and Data

    25:26 Instinct vs. Data in Marketing

    25:46 The Role of Instinct in Disruptive Innovation

    27:07 Examples of Instinct in Business

    28:00 Balancing Data and Instinct in Leadership

    31:14 Quick Fire Questions on MarTech

    39:04 Ethical Concerns in Data-Driven Marketing

    47:31 The Future of AI and Instinct in Decision Making

    50:04 Practical Takeaways for Balancing Data and Instinct

     

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  • Here is some of the topics we cover:

    Mastering agility in content productionDecoding trend-jacking strategiesBalancing virality, authenticity, and the debate on speed vs. qualityThe power of employees as brand advocatesHow brands can navigate controversial trends safely

    Whether you're a seasoned pro or just starting your marketing journey, this episode is packed with actionable insights, thought-provoking discussions, and a sprinkle of humor.

    💬 What’s your take on balancing speed and quality in content creation? Drop your thoughts in the comments!

    Don’t forget to like, subscribe, and hit the bell for more insider tips and strategies in the world of advertising and marketing.



    Timestamps:

    00:00 Introduction

    01:10 Guest Introduction and Career Background

    03:09 Understanding Agile Content Production

    04:35 Trend Jacking Explained

    08:02 True or False: Virality vs. Authenticity

    13:13 Speed vs. Quality in Content Creation

    17:46 Balancing Relevancy and Quality in Agile Content

    18:14 Entertaining vs. Educational Content on Social Media

    20:52 The Role of Announcement Content in B2B Marketing

    22:12 Outsourcing Creativity to Agencies

    25:34 Maintaining Brand Identity While Adopting Trends

    28:38 Controversial Marketing Statements

    29:19 The Importance of Data Ownership in Marketing

    30:51 Using Employees as Brand Advocates

    34:20 Avoiding News and Political Content for Brand Safety

    35:02 Engaging in Culture Wars for Brand Visibility

    36:59 Final Thoughts and Farewell

     

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  • Drawing from his extensive career, Sary shares insights into how augmented reality, voice interfaces, and electric vehicles are revolutionizing automotive design and marketing. He also explores the dynamic interplay between engineering and marketing, offering practical lessons and strategies for professionals navigating this fast-paced field.

    Timestamps:

    00:00 Welcome to the Show
    00:49 Introducing Sary Hamadeh
    01:54 Sary's Career Journey
    04:49 User Experience in Automotive Marketing
    12:16 The Role of Technology in Customer Experience
    16:02 Electric Vehicles and UX
    19:58 Connected Cars and Future Trends
    26:27 The Evolution of Smart Cars
    27:34 Electric Cars: Losing or Gaining Soul?
    31:00 Marketing vs. Engineering in Automotive
    32:43 The Importance of Seamless Digital Experience
    34:38 Personalization in Automotive User Experience
    37:16 Customer Expectations and Transparency
    42:09 Adapting to New Automotive Features
    43:32 The Role of Marketing in Car Design
    44:51 Augmented Reality in Cars
    47:17 Voice Interfaces in Cars
    48:54 Key Skills for Automotive Marketers
    50:12 Lessons Learned in the Automotive Industry

     

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  • From debating AI’s ability to replace human ingenuity to discussing its potential to boost efficiency and create new opportunities, this episode is packed with valuable insights for marketers at every level.

    Whether you're navigating your career or leading innovative campaigns, tune in to gain a fresh perspective on the future of marketing in the AI era.

    Don’t forget to share your thoughts and join the debate in the comments or on our social media channels!

    Timestamps:

    00:00 Introduction

    00:50 Meet Franciska Acs: A Marketing Pro

    02:20 Diving into AI in Marketing

    03:32 Debating AI's Impact on Copywriting

    13:41 The Future of Human Creativity vs. AI

    19:06 Balancing Creativity and Practicality in AI

    20:10 AI's Role in Marketing for Small vs. Large Companies

    24:15 AI's Impact on Job Creation

    29:17 Boosting Productivity with AI Tools

    30:10 Authenticity in AI-Generated Content

    32:53 Maximizing Instagram Engagement with Long-Form Captions

    35:12 Final Thoughts and Farewell

     

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  • Whether you're a seasoned marketer or just starting out, this episode is packed with actionable advice on mastering paid search and optimizing your campaigns.

    Tune in for expert tips and fresh perspectives on navigating the world of paid search! 🎧



    Timestamps:

    00:00 Introduction

    01:09 – Meet Richard Hartley

    01:42 – From Drummer to Business Leader: How Music Shaped His Approach

    03:05 – Why Paid Search is So Exciting

    04:13 – Overcoming Challenges in Paid Search

    07:51 – The Evolution of Paid Search Marketing

    08:30 – How AI and Automation Are Shaping the Landscape

    11:33 – Emerging Search Platforms You Should Know About

    14:28 – Key Metrics for Effective Search Advertising

    20:18 – Understanding the Value of Search Ads 360

    21:37 – Navigating Enterprise-Level Tools in Google Ads

    22:54 – Running Global Search Campaigns & Reaching New Markets

    24:49 – How to Identify & Hire Top Paid Search Specialists

    27:33 – Choosing the Right Paid Media Agency Partner

    33:56 – The Role of Automation and AI in Paid Media Campaigns

    37:29 – Building Successful In-House and Agency Collaborations

    42:14 – Rapid Fire Questions & Final Thoughts

     

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  • Whether you’re a marketing pro or just starting out, this episode offers valuable insights into leveraging technology for impactful marketing strategies.

    Tune in for fresh perspectives! 🎧

    Watch the Full Episode and Follow us on Social Media! ↓

    Timestamps:

    00:00 Introduction

    00:49 Meet Andreas Frangeskides

    01:18 Career Journey and Expertise

    03:00 Building Effective Data-Driven Teams

    03:14 The Role of AI, Wearables, and Voice Technology

    06:13 Challenges and Opportunities in Big Data

    16:55 The Ethical Debate on AI

    23:31 The Skynet Principle: AI's Potential to Surpass Humanity

    24:11 Challenges of Integrating AI with Analytics

    24:47 Data Privacy and Ethical Considerations in AI

    25:46 The Safety of AI-Generated Content

    30:37 Ensuring AI Empowers Rather Than Replaces

    32:38 Wearable and Voice Technology: Balancing Helpfulness and Invasiveness

    36:21 The Future of Technology: From Smart Rings to Vision Pro

    39:00 Creativity vs. Data-Driven Business: Finding the Balance

    41:08 The Role of AI in Humanity's Future

    42:49 Conclusion and Final Thoughts

     

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  • Whether you're a seasoned professional or new to the field, this episode offers valuable knowledge on navigating the digital commerce landscape in MENA.

    Don't miss out on this enlightening discussion!

    00:00 Introduction

    00:49 Meet Karen Khattab: E-commerce Expert

    02:27 Diving into E-commerce in MENA

    07:35 The Rise of Quick Commerce

    14:55 Understanding Retail Media

    16:47 Global vs. Local Retail Media

    20:45 The Importance of Retail Media for Advertisers

    24:53 Deterministic vs. Probabilistic Targeting in Retail Media

    25:15 Amazon's Extensive Audience Segmentation

    25:43 Targeting Strategies and Retargeting on Amazon

    26:30 Full Funnel Targeting and Advanced Audience Insights

    27:20 Amazon Marketing Cloud and Vendor Central

    28:10 Comparing Amazon with Other Retailers

    31:50 Return on Ad Spend: The Ultimate Metric

    35:40 Platform Performance by Category

    38:24 Importance of Testing Different Platforms

    41:29 Innovative Campaigns and Offline Presence

    44:56 Training Needs in E-commerce and Retail Media

    48:30 Third-Party Tools and Platform Tracking

    50:04 Conclusion and Final Thoughts

     

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  • Tamara highlights the importance of brand suitability, contextual targeting, and content transparency. A case study with a major telecom company showcases Barometer's effective integration with The Trade Desk.

    The conversation also touches on podcast measurement challenges and Barometer’s expansion into omnichannel platforms, emphasizing the need for continuous education in leveraging audio marketing.

    Don’t miss this insightful conversation! 🎧

    Timestamps:

    00:00 Introduction

    00:49 Guest Introduction: Tamara's Journey

    03:06 Founding Barometer: The Hackathon Story

    04:17 Barometer's Evolution and Impact

    05:52 Understanding Barometer's Functionality

    11:51 Case Studies and Real-World Applications

    16:52 Scaling Marketing Efforts

    17:31 Importance of Targeting and Data

    18:35 Competitors and Market Landscape

    19:50 Expanding Beyond Podcasts

    21:28 Granular Content Analysis

    23:38 Publisher and Advertiser Collaboration

    29:05 Regional Insights and Challenges

    32:08 Educational Needs and Future Prospects

    33:10 Conclusion and Contact Information

     

    Watch the Full Episode and Follow us on Social Media! ↓
     

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  • Learn how agencies adapt through partnerships with tech companies and integration of consultancy services.

    This episode also delves into leadership strategies emphasizing transparency and team empowerment, highlighting the importance of communication and collaboration in enhancing productivity and global team coherence!

    Timestamps:

    00:00 Introduction

    01:18 Stuart's Background and Career Journey

    03:26 Challenges in Digital Leadership

    03:42 Data-Driven Decision Making

    05:01 Agility and Innovation in Advertising

    06:32 Client Centricity and Personalization

    07:50 Cross-Functional Collaboration

    17:51 Adapting to the Digital Landscape

    23:12 Collaboration with Tech Companies

    27:57 Skills for Digital Leadership

    33:25 Innovation and Thought Leadership

    33:59 Pushing Boundaries in Media

    35:11 The Evolution of Traditional Agency Models

    37:24 Integration of Creative Strategy and Media

    44:13 Client Leadership and Building Trust

    58:23 Effective Team Dynamics and Leadership

    01:06:43 Conclusion and Final Thoughts

     

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  • With Mazher's extensive experience in media and creative agencies, you'll gain insights into how to align strategy and tactics effectively.

    We’ll also cover the impact of AI on advertising strategies and the need for innovation in products and communication. Plus, hear real-world examples like Lego's audience engagement and FIX Chocolates’ viral campaign.

    This episode is packed with valuable tips for marketers and advertisers looking to elevate their game!

    Timestamps:

    00:00 Introduction

    00:49 Guest Introduction and Background

    01:55 Diverse Experience in Media and Creative Agencies

    02:32 The Essence of Strategy

    08:47 The Role of Data in Strategy

    12:06 Challenges in Modern Strategy

    14:48 Long-term Strategy and Consistency

    24:35 Targeting Gen Z and Audience Insights

    27:17 Lego's Strategic Mastery

    33:37 Strategic Investments in Media

    35:24 The Impact of Digital Age on Strategy

    36:30 Dubai's Viral Chocolate Phenomenon

    42:09 Challenges in Following Long-Term Strategies

    55:56 Future Trends in Advertising Strategy

    01:03:28 Conclusion and Final Thoughts

     

    Watch the Full Episode and Follow us on Social Media! ↓
     

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  • We discuss her experiences at Salesforce, the importance of personal branding, and strategies for B2B marketing. Valbona also reveals her insights on content creation, community building, and maintaining a healthy lifestyle.

    Whether you're a seasoned marketer or just starting out, this episode is packed with valuable advice and stories. Don't miss out on the secrets of business success and personal growth.

    Timestamps:

    00:00 Introduction

    00:49 Meet Valbona: The Journey Begins

    02:11 The Importance of Personal Branding

    03:26 Secrets of B2B Marketing

    06:03 Leveraging LinkedIn for Business

    12:46 The Power of Community Building

    15:40 The Birth of 23 Media

    20:26 Early Ventures and Experiences

    21:19 The Journey of 23 Media

    21:57 Learning and Adapting in Business

    23:04 Navigating Client Relationships

    24:12 Expanding Services and Overcoming Challenges

    26:43 Building a Local Team in the UAE

    30:10 Content Creation Strategies

     

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  • She discusses the evolution of retail in the digital age, key milestones, and the importance of blending media with broader marketing strategies. Alexis delves into the impact of COVID-19 on online commerce, challenges faced by brands in the DTC model, and the role of technology and AI in enhancing shopping experiences and marketing efficiency.

    Tune in to gain valuable insights into how brands can stay relevant and effectively merge online and offline marketing efforts.

    Timestamps:

    00:00 Introduction

    01:14 Alexis Azzie's Career Journey

    03:49 Retail Evolution in the Digital Age

    06:26 The Rise of E-commerce and Local Insights

    08:06 Tools and Strategies for Digital Shelf Life

    09:04 Challenges and Opportunities in Online Commerce

    10:19 Personalization and Customer Experience

    11:55 The Role of AI and SEO in Retail

    15:32 Sephora's Personalization Strategy

    18:27 The Impact of Social Commerce and Dropshipping

    23:23 The Shift from 'Spray and Pray' to Data-Driven Marketing

    24:41 Balancing Brand and Performance Marketing

    28:04 Measuring Footfall and Offline Attribution

    37:48 Leveraging AI for Marketing Efficiency

    41:30 Simplifying Technology for Clients

    42:56 Conclusion

     

    Watch the Full Episode and Follow us on Social Media! ↓
     

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  • Join us as we dive deep into the world of AI and communications with Sultan Saab on the premier advertising and marketing podcast in MENA, Below the Fold. In this engaging episode, we explore the role of AI tools in transforming communication strategies, the importance of prompting, and the future of AI integration in various industries.

    Sultan shares personal anecdotes, demonstrates practical uses of AI, and provides valuable tips for both beginners and seasoned professionals.

    Don't miss out on this comprehensive discussion on AI in communications, creative strategy, and more. Hit follow, leave your feedback, and join the conversation on our social channels!

    Join Sultan's Curious Habibis AI community here!

    https://chat.whatsapp.com/Dbbqkm6fJuIKti2NECA9Qi

    Watch the Full Episode and Follow us on Social Media! ↓

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    Timestamps:

    00:00 Welcome to the Show

    00:49 Introduction to Sultan Saab

    01:00 Discussing AI in Communications

    03:26 The Importance of Prompting

    04:55 Practical AI Applications

    18:46 Training AI with Expert Input

    25:22 Exploring ChatGPT Threads and Memory

    26:50 The Importance of Saving Prompts

    28:06 Comparing ChatGPT and Claude

    33:32 Using AI for Personal Tasks

    40:54 The Future of AI and Humanoids

    47:42 Prompt Engineering and Marketplaces

    52:19 Conclusion and Final Thoughts

     

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  • Join host Ibrahim Jabri on 'Below the Fold' as he dives deep into the realms of marketing, advertising, and ad tech with guest Seif El Hakim. In this engaging episode, Seif shares his incredible journey from being the CMO of Samsung in the CIS region to becoming a successful entrepreneur and personal branding coach.

    Discover valuable insights on breaking through the marketing clutter, the significance of creativity and personal development, and the power of mentorship. Seif also shares his experience as an ex-sports professional and the profound impact of martial arts on his career and mindset.

    Whether you're an industry veteran or just starting out, this episode offers a wealth of knowledge to elevate your game. Don't forget to follow the channel for more in-depth conversations.

    Timestamps:

    00:00 Introduction to Below the Fold

    00:50 Guest Introduction: Hakim's Journey

    02:46 Marketing Insights and Experiences

    06:29 The Power of Creativity in Marketing

    11:07 Mentorship and Influences

    17:50 The Role of Martial Arts in Success

    21:34 Transition to Personal Development

    22:12 Cultural Shifts and Personal Development

    23:09 Embracing Mentorship and Reading

    25:48 The Birth of the Alpha Movement

    27:47 Mindset vs. Skillset

    30:33 The Importance of Mentorship

    33:55 Personal Branding in the Digital Age

    38:43 Effective Marketing Strategies

    45:17 Final Thoughts and Advice

     

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  • In this episode of Below the Fold, host Ibrahim Jabri welcomes back Ryan Fletcher for his second guest appearance. They dive into the evolving challenges and opportunities in digital marketing, including the impact of AI on paid search, industry skill gaps, and effective strategies for small budgets.

    The discussion also covers app marketing, user acquisition, and the importance of understanding machine learning within ad platforms.

    This episode provides valuable insights for both seasoned marketers and newcomers.

    Timestamps:

    0:00 Intro

    00:55 The Skill Gap in Ad Tech

    01:56 Challenges with Broad Keywords

    03:13 The Evolution of Search Marketing

    05:18 Navigating Platform Biases

    07:37 Strategies for Small Budgets

    11:57 Performance Max Campaigns

    15:16 The Role of Machine Learning

    17:31 The Importance of Granularity

    25:22 CPC Inflation and Market Dynamics

    26:58 Automated Bidding and Organic Cannibalization

    28:27 Balancing PPC and SEO Strategies

    30:25 The Complex World of App Marketing

    32:24 Challenges and Innovations in App Campaigns

    35:26 The Future of Apps and Super Apps

    38:33 Value Exchange and User Data

    49:15 The Role of MMPs and Firebase

    51:49 Concluding Thoughts and Future Topics

     

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  • Dive deep into the world of SEO and digital marketing in this episode of 'Below the Fold' with host Ibrahim Jabri and guest James Reynolds, founder of SEO Sherpa. They cover vital topics including the evolution of SEO, content strategy, Google's algorithm updates, the rise of generative AI, and much more.

    Whether you're a seasoned marketer or just starting, gain practical advice and insights to boost your online presence. Learn about topical authority, answer engine optimization, and the importance of backlinks.

    Plus, get exclusive tips on maintaining content freshness and the impact of structured data.

    Timestamps:

    0:00 Introduction

    00:55 Meet James: SEO Expert and Agency Owner

    04:38 The Evolution of SEO

    07:29 Staying Ahead of Google's Algorithm Updates

    13:49 Combining SEO with Paid Search

    15:41 Content Strategy for SEO

    20:28 The Future of Search: Beyond Google

    24:45 Generative AI and the Future of SEO

    29:52 Google's Struggle with Generative AI

    30:27 Generative AI in the Service Industry

    31:20 Navigational Intent vs. Generative AI

    32:34 Google's Voice-Activated Future

    33:54 Topical Authority in SEO

    38:01 Structured Data and Schema Markup

    43:20 Answer Engine Optimization

    48:49 The Role of Backlinks in SEO

    55:58 Content Freshness and SEO

    01:02:15 Final Thoughts and SEO Sherpa Services

     

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  • In this episode of Below the Fold, we dive into one of the most underrated yet incredibly powerful marketing strategies—community building. I sit down with Heba Al Nabulsi, a social media expert and founder of the Let's Talk Social community, which has grown to 4,500 members across 55 countries.

    Heba shares her remarkable journey from leading a media department at just 24 to becoming a pioneering account technology strategist. Throughout our conversation, she unveils the secrets behind her approach to community building, emphasizing the importance of authenticity, transparency, and purposeful engagement.

    We explore how brands can harness the power of community to drive meaningful connections and long-term loyalty. Whether you’re looking to create a vibrant community from scratch or optimize your existing efforts, this episode is packed with actionable insights and innovative engagement techniques that will help you stand out in the crowded digital landscape.

    Don't miss this deep dive into community building—a marketing trend that’s set to define the future of brand-consumer relationships.

    Timestamps:

    0:00 Introduction

    00:17 Guest Background and Career Journey

    01:35 Building and Managing Communities

    02:37 Defining Social Media Communities

    06:17 Elements of a Strong Community

    07:13 Purpose Models for Successful Communities

    13:42 Optimizing Community Workflows

    20:49 Identifying and Engaging Your Audience

    23:24 Embracing Your Unique Purpose

    23:46 Creating and Curating Content

    26:10 Engagement Techniques for Community Building

    29:18 Choosing the Right Platforms and Tools

    32:53 Challenges and Strategies for Brands

    37:05 The Power of Community Advocacy

    43:20 Case Studies and Success Stories

    46:10 Final Thoughts and Closing Remarks

     

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  • Join us on this episode of Below the Fold as we chat with Laura, founder of L'influence by Laure. Laura shares her journey from working with Emirates airline to launching her own social media marketing agency in Dubai.

    Discover her insights on the importance of finding a niche, the challenges of pricing in the social media sector, and the tools she uses to create engaging content.

    Whether you're an aspiring social media manager or just curious about the industry, this episode offers valuable tips and real-life experiences.

    Timestamps:

    00:00 Introduction

    00:51 Starting a Social Media Agency in Dubai

    01:13 Finding Your Niche in Social Media Marketing

    04:06 Challenges and Strategies in Social Media Marketing

    05:59 Client Acquisition and Relationship Building

    12:18 Tools and Equipment for Content Creation

    19:50 Engagement and Platform Strategies

    24:33 Leveraging Trends for Brand Engagement

    24:59 The Power of Humor in Social Media

    27:12 TikTok vs. Instagram: Platform Dynamics

    28:47 Client Communication and Expectations

    30:38 The Challenge of Going Viral

    32:09 Strategies for Organic Growth

    33:27 The Importance of Trends and Timing

    42:44 Tools and Techniques for Content Creation

    43:59 Advice for Aspiring Agency Owners

    46:04 Final Thoughts and Contact Information

    Tune in to learn how to turn your passion into a thriving business!

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