Afleveringen
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The best brands don’t become successful by standing still — they change and evolve alongside their customers. As a Senior Product Business Consultant at Southwest Airlines, Alicia has seen her fair share of change — in fact, she’s leading it. In episode 83 of Brand Story, Alicia shares insights from the airline industry and the changes she’s seen over the years. We also discuss the importance of understanding what you’re trying to accomplish as a brand and the opportunities we all have to make the customer experience better.
This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.
Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.
Links and Information From the Episode Here: gravitygroup.com/podcast
Continue the conversation on social:
For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.
We’re also on:
Instagram — https://www.instagram.com/gravitygroup
Facebook — https://www.facebook.com/gravitygroupmarketing
(00:00) Intro
(00:33) Alicia Knight: Senior Product Business Consultant at Southwest Airlines
(07:27) Understanding Everyone from Pilots to Passengers
(09:31) Adapting to Process and Technology Changes
(10:58) How Much Do You Share with the Customer?
(13:36) Southwest: Branding Through Culture
(18:40) Traveling Builds Empathy
(20:59) Favorite Travel Experiences
(25:08) Understanding Who You Are Before Following Trends
(26:51) Happiness Over Titles
(29:03) This Chapter of Life
(31:16) Advice to Younger Self: Stay Present
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Being a successful creative leader takes three things — strong communication, a willingness to collaborate, and the ability to challenge yourself. In episode 82 of Brand Story, Chief Creative Officer at Rethink, Tara Lawall, talks about the transition from being a senior creative to a creative director and how having a supportive culture plays a role in the successful creative campaigns at Rethink. You’ll hear about the “crafts” that help lead new ideas, how to embrace different forms of creativity, and why being a teacher can be a huge benefit for new leaders.
This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.
Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.
Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/the-creative-leader/
Continue the conversation on social:
For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.
We’re also on:
Instagram — https://www.instagram.com/gravitygroup
Facebook — https://www.facebook.com/gravitygroupmarketing
(00:00) Intro: Tara Lawall, Chief Creative Officer at Rethink
(01:08) MoMA Featured Ad
(03:14) Tara's Books, Creative Stamina, and Finding the Love
(10:19) Moving to Rethink (the agency)
(13:02) Pizzeria Project for the Feel Good Foundation
(16:22) Tara's Favorite Campaigns at Rethink
(20:51) Heart & Head Marketing at Rethink
(24:50) The Long Hallway
(27:32) Learning by Teaching
(31:16) Curiosity, Empathy, and Support in Company Culture
(34:53) Becoming Comfortable with Fear
(37:41) Relentlessness/Resilience
(38:56) Can She Do It?
(40:58) Advice to Younger Self: Enjoy It
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Zijn er afleveringen die ontbreken?
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Are you building brand love or animosity? Whether it’s targeting the wrong people, publishing bad creative, or even oversaturating the market, there are many different ways marketing efforts can harm rather than help your brand. In episode 81 of Brand Story, Ross Martin, President and Co-Founder of Known, shares the different ways companies are wasting money and opportunity on misguided marketing practices, and how we can avoid it.
This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.
Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.
Links and Information From the Episode Here: gravitygroup.com/podcast/making-marketing-better/
Continue the conversation on social:
For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.
We’re also on:
Instagram — https://www.instagram.com/gravitygroup
Facebook — https://www.facebook.com/gravitygroupmarketing
Chapters:
(00:00) - Intro
(01:34) - Poetry and Marketing
(04:35) - Branding AI Tools
(06:10) - Core Values of Known
(08:42) - Brand Hate vs. Brand Love
(11:41) - Growing with Hospitality
(16:26) - Finding a Brand's Belief System
(18:26) - Known Originals
(21:57) - Longform as a Meaningful Tool
(23:34) - First Civilian Space Walk
(27:47) - Netflix's First Real-Time Docu-Series
(32:36) - Applying Scientific Method to Creativity
(38:14) - Sustainable Relationships
(39:41) - Leaving a Legacy
(44:06) - Abundance Mindset
(48:00) - Fear is Rehearsing for Failure
(51:12) - Adventure Chapter
(53:15) - Advice to Younger Self
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Human first, transparency, accountability, and relentless curiosity. These are the standards that define 1440 — the daily newsletter that keeps millions of Americans informed about the latest headlines, without motives. In episode 80 of Brand Story, Co-Founder & CEO of 1440, Tim Huelskamp, shares the story of how 1440 came to be, the impact taking care of your team has on your customers, and how his company is helping redefine the news landscape.
This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.
Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.
Links and Information From the Episode Here: gravitygroup.com/podcast/redefining-the-news/
Continue the conversation on social:
For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.
We’re also on:
Instagram — https://www.instagram.com/gravitygroup
Facebook — https://www.facebook.com/gravitygroupmarketing
Chapters:
(00:33) Tim Huelskamp: CEO of 1440
(01:56) How 1440 Was Started
(02:42) How Mainstream Media is Letting Us Down
(05:45) How 1440 is Different
(07:54) Expert Writers
(09:35) Delighting the Reader
(10:59) People-First Culture at 1440
(15:01) How Tim's Background Supports His 1440 Work
(20:40) Presenting Unbiased Information: Content Curation
(25:10) Easy Access to Rabbit Holes
(26:26) What Great Brands Do
(27:13) Mindful & Ethical Ads
(31:43) Meaning Behind the 1440 Name
(32:54) What's Next?
(35:43) This Chapter in Tim's Life
(39:12) Learning the Impact of Iconic Branding
(40:47) Advice to Younger Self
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When you hear the phrase “72 and sunny” you’re probably picturing blue skies, sunshine, and comfortable temperatures. That’s the feeling the ad agency, 72andSunny, grabs hold of every day. In episode 79 of Brand Story, Lauren shares stories from her time as Executive Creative Director of 72andSunny, including how her team tackled the United Airlines rebrand of 2020. She unpacks the work behind building a multichannel campaign, and how important it is to look ahead to build brands for the long term.
This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.
Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.
Links and Information From the Episode Here: gravitygroup.com/podcast/creative-optimism/
Continue the conversation on social:
For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.
We’re also on:
Instagram — https://www.instagram.com/gravitygroup
Facebook — https://www.facebook.com/gravitygroupmarketing
Chapters:
(00:00) Intro: Lauren Smith, Executive Creative Director at 72andSunny
(01:05) Meaning Behing 72 and Sunny
(03:00) Rebranding United Airlines
(08:14) United Employees' Pariticipation
(11:26) Tying Products Back to Consumer Truths
(12:36) Multi-Media 2020 Campaign
(15:46) Other Favorite Clients
(17:35) Positive Messaging for Adobe Amidst a Pandemic
(20:38) How do you keep your team focused but energized?
(21:57) Believing In & Supporting Creatives
(24:38) Client Fit & Growing at Your Company
(26:59) Changes in Leadership Style
(30:20) Power in Committed Creative Partnership
(31:33) Weakness to Strength: Being a Hummingbird
(33:05) Current Chapter: Mothering Era
(35:09) Advice to Younger Self: Change and Grow (but not all right now)
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Continuous learning is a crucial aspect of organizational improvement. Just ask Senior Instructional Designer and e-Learning Specialist at Canon, Joseph McBee. When organizations encourage employees to engage in ongoing learning and development opportunities, they can stay ahead of industry trends, adapt to changing conditions, and drive innovation. In episode 78 of Brand Story, we speak with Joseph about the similarities between learning and development and marketing, ways to make learning easier, and how to create a culture of learning in the workplace.
This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.
Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.
Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/a-culture-of-learning/
Continue the conversation on social:
For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.
We’re also on:
Instagram — https://www.instagram.com/gravitygroup
Facebook — https://www.facebook.com/gravitygroupmarketing
Chapters
(00:00) Introduction - Joseph McBee, Senior Instructional Designer
(01:18) What is Instructional Design?
(03:25) Shift in Learning Formats with Technological Changes
(05:53) The Empathy of Working in Learning & Development
(07:42) Stories as a Framework for Teaching & Marketing
(10:07) Being a Lifelong Learner
(21:56) How Can Organizations Accommodate Different Learning Styles
(23:42) Mixing Up Learning Delivery Formats
(26:48) Storytelling as a Connector of People
(28:10) The Future of Learning & Why Companies Should Value It
(33:39) The Ripple Effect of Learning
(36:26) The Call to Connect to People Through Teaching & Stories
(37:19) Joseph's Current Chapter in Life
(38:22) Advice to Younger Self
(39:17) Focusing on the Present, Not the Destination
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Define your audience. Be genuine. Tell your story. As the Director of Strategy at BRC Imagination Arts, Maya Guice helps translate brand and cultural stories into transformative human experiences. In this episode, we hear from Maya about how she uses authentic storytelling techniques to bring stories to life, and the importance of including diverse perspectives at the table.
This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.
Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.
Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/immersive-brand-experiences
Continue the conversation on social:
For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.
We’re also on:
Instagram — https://www.instagram.com/gravitygroup
Facebook — https://www.facebook.com/gravitygroupmarketing
(00:00) Introduction - Maya Guice, Director of Strategy at BRC Imagination Arts
(02:11) Brand Experience at Johnnie Walker in Edinburgh Scotland
(09:26) Marketers: Part Creative, Part Business Minded, and Part Anthropologist
(12:10) The Socialization of Ideas - Diverse viewpoints at the table
(14:54) Don't put the dinosaur out front - The Raider's Experience
(19:18) Find little emotional moments to help clients achieve their goals
(24:14) BRC Podcast - "Masters of Storytelling"
(30:40) Know Your Audience - Don't waste time playing a game that's not yours to play
(32:36) Be Yourself in Business
(35:48) Maya's Chapter in Life - Creating Myself
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Think customer service only applies to your frontline employees? Think again. In this episode of Brand Story, Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, take a deep dive into what makes up good (and bad) customer service and how it impacts brand experience.
This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.
Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.
Links and Information From the Episode Here: gravitygroup.com/podcast/podcast/brand-story-breakroom-going-the-extra-mile/
Continue the conversation on social:
For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.
We’re also on:
Instagram — https://www.instagram.com/gravitygroup
Facebook — https://www.facebook.com/gravitygroupmarketing
(00:00) Brand Story Breakroom Introduction
(00:31) Topic Introduction - Customer Service
(02:20) The Image of Customer Service
(05:10) Company Culture as a Part of Customer Service
(08:28) Brand Experience and Hospitality
(12:24) Providing a Different Level of Customer Service
(15:42) Front-of-House and Back-of-House Mentality
(20:45) Positive Customer Experiences - Lindsey Laughlin
(23:09) Positive Customer Experiences - Steve Gilman
(26:08) Breakroom Outro
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Everyone experiences moments of self-doubt, and Lan Phan is no exception. As the founder & CEO of community of SEVEN, Lan moved to the U.S. at a young age with her family and worked in a nail salon before climbing the corporate ladder. In this episode, Lan shares the lessons she learned and the daily habits she implemented to help create a more meaningful life for herself. The episode touches on the importance of prioritizing our mental and physical well-being, and how to cultivate a positive mindset through consistent, daily habits.
This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.
Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.
Links and Information From the Episode Here: gravitygroup.com/podcast/self-doubt-to-self-acceptance/
Continue the conversation on social:
For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.
We’re also on:
Instagram — https://www.instagram.com/gravitygroup
Facebook — https://www.facebook.com/gravitygroupmarketing
(00:00) Lan Phan Introduction
(01:27) Lan Phan Early Life
(08:04) Getting Rid of the Self Doubt
(12:26) Taking on Fear and Adversity
(14:43) The community of SEVEN
(20:10) Figuring Out What Matters Most
(24:56) What Inspired Lan Phan’s Book - Do This Daily
(35:32) A Daily Habit
(40:36) From Self-Doubt to Self-Acceptance
(44:40) Do this Daily Takeaways
(48:54) The Chapters of Lan Phan
(50:20) Advice to Younger Self
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Las Vegas has no shortage of food choices, and Philip Tzeng has them all at his fingertips. As a content creator and food marketer based in Las Vegas, Philip has gained a huge following by sharing positive restaurant reviews and building relationships within the Vegas food scene. In this episode, he’s pulling back the curtain to talk about what goes into content creation, working with restaurant brands, and the constantly changing social media landscape.
This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation. Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.
Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/a-food-influencers-life/
Continue the conversation on social:
For more of Brand Story, check out our LinkedIn https://www.linkedin.com/company/gravitygroupmarketing , where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.
We’re also on:
Instagram — https://www.instagram.com/gravitygroup
Facebook — https://www.facebook.com/gravitygroupmarketing
Chapters:
(00:00) Introduction: Philip Tzeng, Food Influencer
(01:23) Las Vegas as a food destination
(04:11) How Phil got started as a food influencer
(05:25) Being positive on social media
(08:23) A day in the life of a food influencer - process, gear, & approach
(10:17) Growth, change, risk and reward in the world of content creation
(11:24) Phil's partnership with Mike Chen / Strictly Dumpling
(14:14) Balance, joy, & passion in content creation
(18:49) Partnerships and authenticity in content creation
(23:19) Food vs presentation
(27:38) What's next for Phil
(30:18) Advice for brands working with influencers
(31:53) Advice for anyone getting into content creation
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Human beings are wired for connections. So how do we leverage our humanity to build those connections when technology seems to be pushing us in the other direction? In this episode, Steve speaks with David J.P. Fisher, Author of "Networking in the 21st Century" and President of RockStar Consulting, about the importance of storytelling, building trust, and the impact of technology on sales. The conversation touches on the psychology of human connection, the fear of rejection, and what it means to leverage your humanity.
This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.
Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.
Links and Information From the Episode Here: gravitygroup.com/podcast/leveraging-your-humanity/
Continue the conversation on social:
For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.
We’re also on:
Instagram — https://www.instagram.com/gravitygroup
Facebook — https://www.facebook.com/gravitygroupmarketing
(00:00) David Fisher Introduction
(01:25) Selling Knives and Hot Donuts
(04:16) Product is Important
(07:35) Mindset, Skillset, Toolset
(11:43) Leveraging Your Humanity
(17:20) Storytelling, Stand-up Comedy, and Sales
(24:57) Networking at vs. with
(28:14) All Sales is Not Manipulation
(31:48) Sitting Beside Vs. Across
(41:20) Commenting on LinkedIn
(45:53) Outro
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In this episode, Alison McCauley, Best-Selling Author and AI Strategist, and our president, Steve Gilman, revisit the world of AI and the importance of developing a relationship with AI tools. They discuss the acceleration of AI adoption over the past two years and how organizations and individuals can respond to make sure they aren’t left behind.
This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.
Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.
Links and Information From the Episode Here: gravitygroup.com/podcast/harnessing-the-potential-of-ai/
Continue the conversation on social:
For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.
We’re also on:
Instagram — https://www.instagram.com/gravitygroup
Facebook — https://www.facebook.com/gravitygroupmarketing
(00:00) - Alison McCauley Introduction
(01:30) - The Story Telling Tactic
(04:01) - The New Industry Playbook
(06:19) - The Six Dimensions of Digital Disruption
(11:07) - Developing New Mindsets: Speed to Learn
(13:29) - Defining AI’s Relationship in Your Workflow
(18:25) - Finding the “Aha Moment”
(21:47) - Sharing is Key
(23:58) - Entering the Cognitive Revolution
(32:46) - The Future of Education Alongside AI
(39:51) - The 24 Hour Personal Tutor
(42:25) - The Resurgence of Human First Experience
(47:24) - The Current Chapter of Alison’s Life
(48:16) - Advice to Younger Self
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Being creative means having the courage to take risks. It means rolling with the punches, pivoting when needed, and evolving your ideas to create an end result that resonates with your audience. In this episode, Gina Michnowicz, CEO and Chief Creative Officer of The Craftsman Agency, offers her insights into creating integrated marketing campaigns for top brands such as Disney and Cisco. She shares what it’s like to be creative in the fast-paced world of marketing and how every touchpoint impacts the customer experience.
This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.
Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.
Links and Information From the Episode Here: gravitygroup.com/podcast/crafting-the-right-marketing-mix/
Continue the conversation on social:
For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.
We’re also on:
Instagram — https://www.instagram.com/gravitygroup
Facebook — https://www.facebook.com/gravitygroupmarketing
(00:00) - Gina Michnowicz Introduction
(01:33) - Gina’s Process: Cruella’s Integrated Campaign
(04:45) - The Art of the Pivot
(08:44) - Finding the Right Marketing Mix
(14:13) - Pairing Brands: Guardians of the Galaxy and Cisco Duo
(16:54) - Advice on Brand Activation Events
(19:46) - The Attendee Experience
(24:29) - The Customer Experience
(27:07) - Marketing to Emotional Beings
(31:04) - Business Bliss or Co-Founder Chaos?
(37:40) - The Trait Gina Values Now
(39:12) - The Current Chapter of Gina’s Life
(40:12) - Advice to Younger Self
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Ever wonder how a two-time Emmy nominee approaches storytelling? Tom Langan has spent his 20-year career in television keeping one thing consistent: appealing to the human side of storytelling. In this episode, Tom addresses the need for a strategic approach to content creation and putting your audience first. We hear snippets from his book, Legendeering, a guide for a video communication strategy, and the role reciprocity plays in communication strategies. His episode is full of examples of how to talk to people like people to build connections and add value to your stories.
This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.
Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.
Links and Information From the Episode Here: gravitygroup.com/podcast/creating-a-video-content-strategy/
Continue the conversation on social:
For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.
We’re also on:
Instagram — https://www.instagram.com/gravitygroup
Facebook — https://www.facebook.com/gravitygroupmarketing
(00:00) - Tom Langan Introduction
(01:16) - Tom's Journey into Production
(04:14) - Tom's Early Career and Transition into Storytelling
(11:53) - Tom's Approach to Finding and Telling Stories
(15:15) - Core Principle: Lead with Value
(17:25) - Why Write a Book Instead of Making a Video
(20:28) - The Power of Video in Business
(23:15) - The Importance of Audience-Centric Storytelling
(26:04) - The Role of Emotion and Context in Storytelling
(30:12) - The Importance of Video Content
(34:15) - The Power of Episodic Content
(41:04) - The Importance of Humanizing Business
(45:11) - The Current Chapter of Tom's Life
(46:46) - Advice to Younger Self
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For brand strategist, Liam Darmody, LinkedIn is the go-to place to help build a strong personal brand. Like other social media platforms, LinkedIn has evolved over time, growing from a place to look for jobs to a place of cultivating connections. It’s a place to attract unknown opportunities – if you use it right. In this episode, Liam shares his tips for using the platform to its full potential so you can build your personal brand, and make a few friends along the way.
This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.
Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.
Links and Information From the Episode Here: gravitygroup.com/podcast/personal-branding-on-linkedin/
Continue the conversation on social:
For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.
We’re also on:
Instagram — https://www.instagram.com/gravitygroup
Facebook — https://www.facebook.com/gravitygroupmarketing
(00:00) - Introduction - Liam Darmody
(01:44) - Liam's LinkedIn Journey
(04:02) - Overcoming LinkedIn Posting Anxiety
(09:49) - Liam's Personal Branding Success Story
(13:10) - The Impact of Consistent LinkedIn Presence
(19:00) - The Power of Authenticity on LinkedIn
(20:23) - Imposter Syndrome and Sharing Your Personality
(22:52) - Authenticity and Integrity on LinkedIn
(26:45) - LinkedIn's New Features
(32:06) - Advice and Quotes to Live By
(34:17) - Current Life Phase: Reinvigorating
(36:08) - Advice to Younger Self
(38:53) - Conclusion
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AI is software that behaves like a human, and it’s that mindset that Conor Grennan, Dean of Students and Head of Generative AI at NYU Stern, helps people understand. In this episode, we dive into what the future of AI holds and its impact across various fields and industries. Conor highlights the critical role of communication skills in an era increasingly dominated by generative AI and introduces us to his HTG format for interacting with AI.
This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.
Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.
Links and Information From the Episode Here: gravitygroup.com/podcast/the-ai-mindset/
Continue the conversation on social:
For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.
We’re also on:
Instagram — https://www.instagram.com/gravitygroup
Facebook — https://www.facebook.com/gravitygroupmarketing
(00:00) Introduction - About Conor Grennan
(01:29) Keeping Up with AI
(07:42) How to Use AI Effectively
(15:15) The Future of AI and Education
(16:11) Advice for AI Beginners
(18:13) Concerns about AI
(21:49) AI and Creativity
(24:27) AI as a Research Tool
(27:53) Future of AI and Human Creativity
(32:28) AI Proofing Your Career
(36:36) Rapid-Fire Questions
(40:06) Conclusion
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How do you develop a strong content marketing strategy? Dana Herra, Content Marketer, Copywriter, and Editor, would break it up into five chapters: foundation, audience, messaging, distribution, and measurement. In this episode, Dana shares her tips for creating a successful content marketing strategy, how repetition and consistency help build trust, and why your brand voice matters more than you think.
This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.
Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.
Links and Information From the Episode Here: gravitygroup.com/podcast/content-marketing-simplified/
Continue the conversation on social:
For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.
We’re also on:
Instagram — https://www.instagram.com/gravitygroup
Facebook — https://www.facebook.com/gravitygroupmarketing
(00:00) Introduction - Dana Herra
(01:21) Where Should a Marketing Team Start?
(02:23) Foundations of a Solid Content Strategy
(04:06) Content Vs. Ads
(07:52) Content Marketing is Emotional
(14:13) Consistency in Branding
(16:12) People Don’t Remember
(21:40) Finding Brand Voice
(27:27) What Is a Thought Leader?
(31:31) Spending Time to Make Time
(37:20) What Advice Has Stuck With You
(39:47) There Are No Hard and Fast Rules
(41:32) Advice For Your Younger Self
(43:33) Outro - Dana Herra
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This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.
Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.
Links and Information From the Podcast Here: gravitygroup.com/podcast
Continue the conversation on social:
For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.
We’re also on:
Instagram — https://www.instagram.com/gravitygroup
Facebook — https://www.facebook.com/gravitygroupmarketing
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What exactly is the difference between a marketing strategy, plan, and tactic? What’s one thing marketers should start (and stop) doing? Gravity Group’s President, Steve Gilman, and Vice President, Lindsey Laughlin, answer these questions and more while sharing stories from their favorite brands in this Q&A breakroom episode.
This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.
Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.
Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/brand-story-breakroom-magic-candy-buzzword-bingo
Continue the conversation on social:
For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.
We’re also on:
Instagram — https://www.instagram.com/gravitygroup
Facebook — https://www.facebook.com/gravitygroupmarketing
Chapters:
(00:00) Introduction
(00:25) What to stop and start doing in the industry
(02:58) Writing a Book - The concept of ‘Yes, and...’
(05:43) The difference between strategy, plans, and tactics
(07:53) Brands that impacted our earliest memories
(10:29) Childhood Stories - how they influence our choices and loyalties
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70% of our decision-making is made unconsciously with our emotions, and when you lean into that power, you can create brands that truly resonate with consumers. For Jim Pietruszynski, CEO of Soulsight, that passion for weaving empathy and design together started when he was just a kid and continues to be the driving force behind his practices today. In this episode, we talk with Jim about the emotional core of branding and the importance of crafting designs that truly embody a brand's story and purpose.
This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.
Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.
Links and Information From the Episode Here: gravitygroup.com/podcast/empathy-and-design/
Continue the conversation on social:
For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.
We’re also on:
Instagram — https://www.instagram.com/gravitygroup
Facebook — https://www.facebook.com/gravitygroupmarketing
Chapters:
(00:00) Introduction - Jim Pietruszynski
(03:38) Tony The Tiger - How a Cereal Box Started Jim's Career
(05:35) Story in Design & The Finding The Reason People Make Choices
(07:06) Building Long Term Relationships
(08:18) How to Foster Long-Term Client Relationships
(09:22) Refreshing the Blue Moon and Coors Light Brand
(13:55) Being an Adaptable Agency, Focus on the Client, not on a Signature Look
(15:55) Lifelong Learning, Regret isn't Bad, & Helping Others Succeed
(19:24) Undercutting Value Hurts Everyone
(21:02) Sensitivity, Vulnerability, and New Perspectives
(22:59) The Why Question
(23:49) Hope, Beauty, & Practicing Gratitude
(25:38) Advice to Younger Self: Know Your Value
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