Afleveringen
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Here is a bonus episode from my recent podcast appearance.
I was just a guest on Kevin Harrington’s (from Shark Tank) Sharkprenuer Podcast with his awesome co-host Seth Greene (Podcast Direct Response Marketing Expert)! It was a jam-packed interview and I feel like he did a great job in picking my brain about rewiring your mindset.
On the Podcast, Seth and I talked about A LOT, but here are just a few of the topics we covered:
- How it can be a struggle to market and build awareness for a fitness brand.
- Why moving a fitness business online increases leverage and revenue potential.
- How seeking guidance or mentorship early in your career is vital.
- Why people should learn from other’s mistakes instead of relying on your own experiences.
- How prioritizing a healthy work-life balance lets you focus on your mental health, family, and personal fitness goals.
It was a great interview! You can find the episode on: Apple Podcasts, Spotify, TuneIn, Amazon Music, and YouTube.
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Seth is a Nationally Recognized Expert in Growing your business with a direct response podcast, AND in Late Stage College Financial Aid Planning.
He is also the co-host of the business podcast Sharkprenaur with Shark Tank’s Kevin Harrington.
He is the author of 9 best-selling marketing books, including his seventh book, Market Domination for Podcasting which we will be going through in todays show.
He is the only person in history that Dan Kennedy has nominated for marketer of the year three years in a row.
Takeways:
Podcasting is a powerful networking tool. Quality listeners are more valuable than a large audience. Building relationships is key to podcast success. Monetization can come from relationships, not just ads. Strategic guest selection can enhance your podcast's reach. Email lists are crucial for audience control. Podcasts allow for deeper connections with guests. Marketing materials for guests can drive engagement. Hosting a podcast gives you more control than appearing on one. Innovative marketing strategies can significantly grow your audience.Discounted book
ultimatepodcastbook.com
Free digital book
https://www.yourdream50.com/ultimate-podcast-free-book
Website - https://marketdominationllc.com
Podcast: https://apple.co/2TITKym
LinkedIn - https://www.linkedin.com/in/sethgreene/
Facebook - https://www.facebook.com/sethngreene
Twitter - https://twitter.com/mktdominationus?lang=en
YouTube - https://www.youtube.com/user/APMFunnel
Link to Forbes - https://www.forbes.com/sites/kateharrison/2018/05/16/is-podcast-marketing-right-for-your-business/?sh=189de5af2669
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Zijn er afleveringen die ontbreken?
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A very interesting podcast this week. All the questions came from secondary school students in Catholic University School in Lesson street Dublin.
1: How was it to transition from your previous job to fitness and podcasting. What challenges did you face ? Oliver
2: How can I gain confidence and raise my self-esteem as a entrepreneur? that is simple and achievable by everyone? -Zixuan
3: Where do you find most of your motivation and where would most of your income come from? -Sean)
4: Was there a turning point when you changed your mindset and became disciplined for your work? Or were you always disciplined? -DavidFree Ebook: How To Move Your Personal Training Business Online
https://briankeanefitness.com/personal-fitness-business-online-ebook
Details for my six month 1:1 Mentorship Program or 12 Week Business Coaching:
https://briankeanefitness.com/mentorship-and-business-coaching
Online Business Courses:
How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/
How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/
How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/
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Solo Q+A
1. What business advice would you give a close friend?
2. I have a great idea for a business but don’t know where to start?
3. The worst business advice you ever received?
4. My online coaching business is doing well, should I design an app?
Free Ebook: How To Move Your Personal Training Business Online
https://briankeanefitness.com/personal-fitness-business-online-ebook
Details for my six month 1:1 Mentorship Program or 12 Week Business Coaching:
https://briankeanefitness.com/mentorship-and-business-coaching
Online Business Courses:
How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/
How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/
How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/
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1: "The moment everything changed for me was when…”
2: "Here’s what no one tells you above the [specific problem your audience faces]”
3: "Ï thought I was doing everything right until I learned this…”
4: "How I went from [struggle] to [success] in [short timeframe]…”
5: "If you’re feeling [emotion], here’s why it’s not your fault…”
6: "I used to believe [common belief], but then this happened…”
7: "I almost quit, but then I realized this one thing…”
8: "Here’s what [number] years of working with [target audience] has taught me about [common pain point]…”
9: “Everyone tells you to [bad advice], but here’s what you should actually do…”
10: "I bet no one has ever told you this about [pain point]…”
Free Ebook: How To Move Your Personal Training Business Online
https://briankeanefitness.com/personal-fitness-business-online-ebook
Details for my six month 1:1 Mentorship Program or 12 Week Business Coaching:
https://briankeanefitness.com/mentorship-and-business-coaching
Online Business Courses:
How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/
How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/
How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/
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In this episode, Brian discusses effective strategies for leveraging social media to grow an online health and fitness business.
Details for my six month 1:1 Mentorship Program or 12 Week Business Coaching:
https://briankeanefitness.com/mentorship-and-business-coaching
Online Business Courses:
How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/
How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/
How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/
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Solo podcast for anyone looking for leave their job to set up their own business.
Details for my six month 1:1 Mentorship Program or 12 Week Business Coaching:
https://briankeanefitness.com/mentorship-and-business-coaching
Online Business Courses:
How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/
How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/
How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/
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This episode is going in a slightly different direction today. It's focused around how I started, built and grew The Brian Keane Podcast to one the 0.5% of all podcasts in the world. If you're self employed or have any interest in starting or growing a podcast, don't miss this episode.
You can subscribe to Mic To Millions here: https://open.spotify.com/show/5ZrysBQlJ9AXaa5JeAQpHe
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Are you tired of recycling the same episode topics? Want to spice up your podcast?In this episode, you’ll hear how Brian Keane, host of the top 0.5% podcast , sparked fresh life and interest in his show after publishing hundreds of episodes, and how it unexpectedly helped him level up his thriving fitness business.
Details for my six month 1:1 Mentorship Program or 12 Week Business Coaching:
https://briankeanefitness.com/mentorship-and-business-coaching
Online Business Courses:
How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/
How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/
How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/
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In this episode, Brian discusses how to start, grow, scale, and monetize a podcast in 2024.
Details for my six month 1:1 Mentorship Program or 12 Week Business Coaching:
https://briankeanefitness.com/mentorship-and-business-coaching
Online Business Courses:
How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/
How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/
How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/
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In this episode, Brian interviews Sam Brake Guia, the co-founder of Podwritten, a podcast booking agency for health and wellness businesses.
They discuss the power of podcasting for growing a business and share insights on effective podcast pitching and guesting. Sam explains how Podwritten came about and why they focus on health and wellness businesses.
They also highlight the importance of tailoring pitches to specific shows, delivering value to the audience, and finding the balance between promotion and adding value. Sam offers a pitch template and guidance for those who want to do it themselves, as well as information on working with Podwritten.
Sam Brake Guia:
Linkedin
Threads
InstagramPodWritten:
LinkedInInstagram
Blog
Fully managed podcast guest booking services
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Business is relatively straight forward. Find a problem, create a solution, market and sell it; but most of us still get in our way. Here’s how you move through the most common fears we all face in business.
· The fear of posting
· The fear of criticism
· The fear of what others will think
· The fear of failure and or the fear of success
Details for my six month 1:1 Mentorship Program or 12 Week Business Coaching:
https://briankeanefitness.com/mentorship-and-business-coaching
Online Business Courses:
How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/
How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/
How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/
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Solo podcast with Brian.
· I would have focused on the core offer and pulling out my individual story
· Started a podcast on day one!
· Used a book to open more doors (or as an additional revenue stream)
· A mentor, books and doing more testing and experimenting instead of being afraid to try new things
Details for my six month 1:1 Mentorship Program or 12 Week Business Coaching:
https://briankeanefitness.com/mentorship-and-business-coaching
Online Business Courses:
How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/
How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/
How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/
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Today's episode is for any existing personal trainer who is looking to move online, either full time or as a hybrid coach with off and online.
· Trends of moving online since covid
· Social media, lead magnets and content marketing
· Designing your online offer (compared to your offline offer)
· Pricing
· How to deliver, check ins, apps and programs
How To Move Your Personal Training Business Online Course!
https://briankeanefitness.com/online-business-course
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In this episode, Brian Keane discusses building a coaching business without relying on social media. He explains that while social media can be helpful in growing a coaching business, it is not necessary. Keane suggests several alternative strategies, including using your existing contact list, speaking locally or at events, local marketing, and creating podcasts or blogs. He emphasizes the importance of understanding why you don't like social media and finding alternative methods that align with your preferences and goals.
Social media is not necessary to build a coaching business, but it can help amplify your reach and attract new leads.
Using your existing contact list is a beginner-friendly strategy to get more leads. Reach out to friends, family, and past colleagues to ask for referrals. Speaking locally or at events can be an effective way to pitch your coaching offer to a targeted audience. Local marketing, such as distributing flyers or sponsoring local events, can help raise awareness of your coaching business. Creating podcasts or blogs can be an alternative to social media for sharing valuable content and generating leads.
It's important to understand why you don't like social media and explore alternative strategies that align with your preferences and goals.Details for my six month 1:1 Mentorship Program or 12 Week Business Coaching:
https://briankeanefitness.com/mentorship-and-business-coaching
Online Business Courses:
How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/
How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/
How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/
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Mixing it up this week with the solo recording for the Why Your Podcast Isn't Growing. I hope it helps.
Questions from the interview.
When did you know it was time to go all in on your podcast full time/quit your job? If you haven’t yet, when will you?
What was your biggest failure along the journey of growing your show to its current state, and how did you respond to it?
What do you think is the most important reason why your podcast has grown to over 10k downloads each month?
How has your relationship with podcasting and outlook changed as you’ve moved from A) starting off B) show has just taken off C) where you are now?
What advice would you give to a podcaster who loves doing it but is currently struggling to grow, and can’t seem to figure out how to reach their goals? Both tactically & mentally
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In this episode, Brian answers questions from his audience about staying consistent and motivated in business, setting work boundaries, retaining clients, and getting more clients via social media. He emphasises the importance of discipline, accountability, and seeking guidance from coaches or mentors.
He also discusses the need for work boundaries and scheduling specific days for different tasks. He highlights the significance of providing a great service and going the extra mile to retain clients. Finally, he shares strategies for creating content that resonates with your target audience and engaging with potential clients on social media.
1. Struggling to stay consistent and finding motivation?
2. I have a dog grooming ad kennels business but how do I not work ALL the time when people can contact me any hour of the day?
3. How do I retain my clients?
4. How to get more clients via social media?
Details for my six month 1:1 Mentorship Program or 12 Week Business Coaching:
https://briankeanefitness.com/mentorship-and-business-coaching
Online Business Courses:
How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/
How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/
How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/
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Here is my exact framework for 'pulling out your story' if you're looking to earn more, work less and not worry about the competition.
Core offer Pulling out the story (or flipped, story and then offer) Bringing the right people into your offer (square pegs, square holes) The deliverable on your offer Perpetual lead generation- referrals, testimonial, case studiesDetails for my six month 1:1 Mentorship Program or 12 Week Business Coaching:
https://briankeanefitness.com/mentorship-and-business-coaching
Online Business Courses:
How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/
How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/
How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/
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“Your network determines your net worth”
Here are some things I learned about networking with higher level people over the years.
Make out the list of your dream 20, 50 or 100 Lead with generosity Follow them online, see what events they are doing to and introduce yourself if possible Next level tactic: offer to speak at the same events for free if possible. Comment and interact on social media regularly and then remind them when you actually met them.Details for my six month 1:1 Mentorship Program or 12 Week Business Coaching:
https://briankeanefitness.com/mentorship-and-business-coaching
Online Business Courses:
How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/
How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/
How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/
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I needed this episode about eight years ago when I moved online first. If you're moving online or scaling your online business, this is a next level episode that you very likely need!
Details for my six month 1:1 Mentorship Program or 12 Week Business Coaching:
https://briankeanefitness.com/mentorship-and-business-coaching
Online Business Courses:
How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/
How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/
How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/
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Going from 1:1 to small groups can be tricky, here is how you do and the mistakes to avoid.
The creation – self guided or scaled coaching The marketing – name and sales copy is 80% of the heavy lifting The selling – where and how you’re selling it The pricing / offers – testing and how it fits into your overall businessDetails for my six month 1:1 Mentorship Program or 12 Week Business Coaching:
https://briankeanefitness.com/mentorship-and-business-coaching
Online Business Courses:
How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/
How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/
How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/
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