Afleveringen
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In this episode, Eric chats with Guy Kelly, co-creator of the hit true crime podcast "Hookergate." They dive deep into Guy's journey from his Kentucky roots to becoming a graphic designer, musician, and successful podcast creator. They reminisce about their shared love of music and discuss Guy's background in bands, his transition to podcasting, and the creative process behind "Hookergate."
Guy tells the audience how winning the Next Great Podcast Competition led to the creation of "Hookergate," an acclaimed true crime podcast produced with iHeart. He reveals the challenges and triumphs of producing a true crime podcast, including developing a unique sound design and navigating the intricacies of working with a major network.
Sponsor:
This episode of Clipped is proudly sponsored by Riverside.fm, the leading platform for recording studio-quality podcasts and video content right from your browser. If you want to try Riverside for the first time, enter promo code CLIPPED to get 20% off.
Eric is diving into why you should be prioritizing YouTube as a platform for your podcast. With features like YouTube Music and a dedicated podcast playlist, YouTube is creating new opportunities for growth and discoverability.
But it's not just about uploading your episodes; there are specific steps to make sure your podcast shows up in the right places, and Eric is covering all that and more.
Episode Highlights:
Eric welcomes Guy Kelly to the show and discusses their meeting at Podcast Movement in Los Angeles and Washington, D.C. Guy shares his Kentucky roots, love for music, and journey to becoming a musician. The transition from early piano lessons to discovering Nirvana, Green Day, and developing a passion for rock music. Touring with local bands and the evolution from playing small gigs to larger stages. The origins of "Hookergate"âhow a chance discovery of old newspaper clippings inspired a new podcast idea. Entering and winning the iHeart Next Great Podcast competition with a 60-second trailer. Behind-the-scenes of creating "Hookergate": from research and concept to producing a compelling true crime podcast. Insights into the remote collaboration process, tools used for production, and the importance of music and sound design. Discussing the role of graphic design in podcast marketing and how Guy's background shaped the show's visual identity. Navigating the business side of podcasting, working with iHeart, managing creative control, and understanding the ownership model. Whatâs next for Guy Kelly? A sneak peek into future projects and upcoming plans for "Hookergate."Connect with Guy Kelly:
Website: https://guykelly.com LinkedIn: https://www.linkedin.com/in/guy-kelly-30379814b/Subscribe & Review: If you enjoyed this episode, be sure to subscribe to CLIPPED and leave a review. Your feedback helps us create the best content for you!
About CLIPPED:
CLIPPED is a Podcast Haven Original, proudly created and produced by the team at The Podcast Haven. As a flagship show under The Podcast Haven umbrella, CLIPPED embodies our commitment to empowering podcasters and content creators with the tools, strategies, and insights they need to thrive in the ever-evolving world of digital content.
At The Podcast Haven, we specialize in turning ideas into powerful podcasts, helping creators like you grow and monetize their shows. With CLIPPED, weâre bringing our passion for podcasting to life, offering a deep dive into the art and science of creating impactful audio content. From practical tips on production and storytelling to innovative strategies for growth and monetization, every episode of CLIPPED is designed to help you succeed.
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Today, Eric is breaking down the rise of podcasting on YouTube, a platform thatâs quickly becoming essential for podcast growth. With YouTube investing heavily in its podcasting ecosystem, it's more crucial than ever to consider adding a video component to your show.
Sponsor:
This episode of Clipped is proudly sponsored by Riverside.fm, the leading platform for recording studio-quality podcasts and video content right from your browser. If you want to try Riverside for the first time, enter promo code CLIPPED to get 20% off.
Eric is diving into why you should be prioritizing YouTube as a platform for your podcast. With features like YouTube Music and a dedicated podcast playlist, YouTube is creating new opportunities for growth and discoverability.
But it's not just about uploading your episodes; there are specific steps to make sure your podcast shows up in the right places, and Eric is covering all that and more.
Episode Highlights:
YouTube's Growing Podcast Community: Eric explains why YouTube is becoming a hub for both podcasters and listeners, and what this means for you.
How to Get Your Podcast on YouTube Music: Eric walks you through a step-by-step guide to setting up your podcast so it appears in YouTube Music's dedicated podcast section.
The Importance of YouTube Music: Eric discusses how YouTube is leaning heavily on YouTube Music as its primary podcasting platform and why this could be a game-changer for your show.
Audio vs. Video: Eric lays out the benefits of incorporating video into your podcast strategy and the potential growth opportunities you might be missing if you stick to audio-only.
Discoverability on YouTube: Eric shares how YouTube's algorithm can help your podcast reach a new audience and the best practices you need to follow for maximum visibility.
Monetization Opportunities on YouTube: Eric dives into the different ways you can monetize your podcast on YouTube, including ad revenue, memberships, and more.
Engagement Strategies: Eric offers tips on how to use YouTube's unique featuresâlike live chats, comments, and pollsâto foster a more interactive community.
Real-Life Success Stories: Eric shares examples of podcasters who have successfully integrated YouTube into their strategy and the positive impact it had on their growth.
About CLIPPED:
CLIPPED is a Podcast Haven Original, proudly created and produced by the team at The Podcast Haven. As a flagship show under The Podcast Haven umbrella, CLIPPED embodies our commitment to empowering podcasters and content creators with the tools, strategies, and insights they need to thrive in the ever-evolving world of digital content.
At The Podcast Haven, we specialize in turning ideas into powerful podcasts, helping creators like you grow and monetize their shows. With CLIPPED, weâre bringing our passion for podcasting to life, offering a deep dive into the art and science of creating impactful audio content. From practical tips on production and storytelling to innovative strategies for growth and monetization, every episode of CLIPPED is designed to help you succeed.
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Zijn er afleveringen die ontbreken?
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Ready to unleash your creative freedom and break the mold with content that truly inspires you? In this episode of CLIPPED, weâre diving deep into content strategies that defy the typical rules and go beyond just playing by the numbers. Forget focusing solely on data and target audiencesâletâs explore how to create content that's authentic, aligned with your passions, and breaks through the noise!
Weâll cover:
Why breaking away from traditional strategies can elevate your creative journey.
How to balance business goals with your creative freedom.
Drawing inspiration from iconic music legends and standout brands like Manscaped and Happy Dad.
If you're feeling the urge to create differently and bring more authenticity to your work, this episode is a must-listen. Whether you're a podcaster, content creator, or someone looking to infuse more originality into your projects, join us as we explore how to craft content that aligns with what truly drives you.
Need help launching your podcast? Visit The Podcast Haven and fill out our contact form to discuss your vision and strategy. Letâs chat about how we can help you crush your content goals!
About CLIPPED:
CLIPPED is a Podcast Haven Original, proudly created and produced by the team at The Podcast Haven. As a flagship show under The Podcast Haven umbrella, CLIPPED embodies our commitment to empowering podcasters and content creators with the tools, strategies, and insights they need to thrive in the ever-evolving world of digital content.
At The Podcast Haven, we specialize in turning ideas into powerful podcasts, helping creators like you grow and monetize their shows. With CLIPPED, weâre bringing our passion for podcasting to life, offering a deep dive into the art and science of creating impactful audio content. From practical tips on production and storytelling to innovative strategies for growth and monetization, every episode of CLIPPED is designed to help you succeed.
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Podcast Movement, the largest annual conference dedicated to the podcasting industry, brings together podcasters, industry professionals, and vendors from around the world. This year, the event took place in Washington, D.C., and featured an exciting lineup of panels, workshops, and networking opportunities. I attended alongside my guest, Jay Yow, a seasoned audio engineer with over 16 years of experience in the industry. Jay is the producer of the James Altucher Show and has worked with renowned names like Benedict Cumberbatch, Mike Myers, and Dashboard Confessional. In addition to his podcasting work, Jay's background spans both the music and podcast industries, showcasing his versatility and expertise in audio production. Together, we navigated Podcast Movement, exploring everything the event had to offer.
CLIPPED Sponsor:
This episode of Clipped is sponsored by Riverside.fm, the leading platform for high-quality remote podcast recording. With features like AI-powered video clips, show notes, and transcripts, Riverside makes it easy to create professional content. Use promo code CLIPPED at checkout to get 20% off your subscription at Riverside.fm
In this episode, we dive into the purpose of Podcast Movement and share some of the highlights and key takeaways. We recount some of the fantastic people we met, like Arielle from Descript, Guy Kelly from "Hookergate," and the crew from B&H, among others. We also discuss the exciting Topgolf party hosted by iHeartRadio, our experiences meeting and networking with vendors, and the insights gained from attending the panels. From the gear we checked out to the people we connected with, this episode captures the essence of what makes Podcast Movement a must-attend event for anyone in the podcasting space.
Podcast Movement Highlights:Networking with Industry Pros: Meeting key players like Arielle from Descript, Guy Kelly, the creator of "Hookergate," and reps from B&H and Vox Media.
Live Podcast Recording: Participating in a live podcast with B&H, highlighting the Mevo Camera by Logitech and Shure microphones.
Topgolf Party by iHeartRadio: Sharing laughs and swings at the iHeartRadio Topgolf partyâJay's first time swinging a golf club!
Vendor Connections: Engaging with industry vendors such as Mopod, Descript, and Shure, building valuable relationships for future collaborations.
Highlighting Kids Podcasts: Discovering the niche world of kids' podcasting through shows like "Culture Kids" by Kristen.
New Tech on Display: Exploring new gear and products like the Mevo Camera and Shure microphones, perfect for podcasters and content creators.
Learning the Ropes: Discussing panels and workshops about podcast growth, marketing, and production techniques.
Meeting Podcast Celebrities: Rubbing shoulders with notable names in the podcasting world, including the team from SiriusXM and Spotify.
Behind the Scenes with Vox Media: Jay's insightful chat about tech and engineering with Miles from Vox Media.
The Good, the Bad, and the Ugly: Reflecting on the highs and lows of the event, including the pricey logistics and some cringy sales pitches.
Resources:
Jayâs previous episode on CLIPPED
Listen To Past Episodes:Podcast Movement 2024: Day 1 Takeaways and Must-Know Industry Leaders
Apple Podcast Chart Secrets: How to Rank, Grow Your Podcast, Gain Followers, and Get More Downloads
The Podcast Hostâs Colin Gray on SEO, Affiliate Marketing, Audience Growth and Digital Products
Connect With The Podcast Haven:The Podcast Haven Homepage
The Podcast Haven Blog
YouTube
Instagram
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In this episode, Eric highlights some of his favorite people on Day 2 of Podcast Movement 2024.
Key Podcast Service Providers to Check Out:
Seth Silvers - Story on Media and Aquisition.com Kevin Chemidlin - Grow The Show Jeremy Enns - Podcast Marketing Academy Courtney Elmer - Pod Launch HQAudio Sigma:
Incredible sounding audio interfaces for podcasters - https://audiosigma.com/
Connect with Clipped
The Podcast Haven Homepage
Read The Blog
YouTube
Instagram
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In this episode, Eric is reporting from his hotel room at Podcast Movement 2024. Youâll hear about Day 1 of the event, including the setting, the people, the vendors, and the rad connections he's made so far.
Eric thinks these people can help you with your podcast production and growth, so heâs introducing them to you below.
CLIPPED Sponsor:
This podcast is sponsored by Riverside.fm - Enter promo code CLIPPED at checkout for 20% off.
Check Out These Podcast Industry Heavy Hitters:
Jay Yow - Great if you need podcast production help.
Podchaser - Sign up and enter your podcast credits. Perfect for your resume.
Jeremy Enns - Offers podcasting marketing courses and a dope email newsletter called âScrappy Podcastingâ with tons of podcast marketing info.
Tink Media - Ideal if youâre ready to hire a podcast growth and PR agency.
Thatâs it for Day 1 of Podcast Movement. Stay tuned for a special episode drop tomorrow highlighting Day 2.
Resources:
The Podcast Havenâs Article on Podchaser
Connect with Clipped
The Podcast Haven Homepage
Read The Blog
YouTube
Instagram
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This episode covers the Apple Podcast charts and their impact. Eric breaks down what the charts are, how to find them, and the key to getting on themârapidly gaining new followers. He also shares his experience with being on the charts and the resulting growth in his show, highlighting how chart placement can open doors to new opportunities and further growth.
Episode Sponsor:
We're sponsored by Riverside.fm, our favorite platform for high-quality remote podcast recording, now with powerful AI tools that enhance your audio and video. Riverside's AI will take your recordings and effortlessly cut them into video clips for social media, write your show notes, and generate transcriptsâall at the click of a button. Whether you're hosting interviews, co-hosted shows, or live streaming, Riverside.fm has you covered. Give it a try and enter promo code CLIPPED at checkout for 20% off any individual plan.
Episode Takeaways:
How to Access Apple Podcast Charts: You can find the Apple Podcast charts on both mobile and desktop by navigating to the "Top Charts" section and selecting your preferred category.
What Happens After Charting: Achieving a spot on the Apple Podcast charts can lead to increased visibility, more downloads, and higher engagement. However, the impact varies; some shows experience significant growth, while others may see more modest results.
Personal Experience with Charting: Eric shared that his show saw a substantial spike in downloads when it ranked on the charts, with a significant increase in followers and overall engagement.
Sustainability of Growth: While the initial spike in downloads from charting may taper off, the boost in followers can help maintain a higher baseline of downloads for future episodes.
Importance of Social Proof: Charting can serve as valuable social proof, making your show more appealing to potential sponsors and new listeners.
Long-Term Benefits: Even after falling off the charts, the followers gained during the peak can continue to support the show's growth and engagement.
Strategy Beyond Podcasting: Expanding into SEO and writing content related to your podcast episodes can help drive more traffic to your website and increase podcast discoverability. Listen To Past Episodes: Grow Your Podcast Audience with Spotify Comments Mike Wiston CEO of MowPod: Building Communities, Podcast Growth, Leadership and Crushing It As a Dad â Part 1 Mike Wiston CEO of MowPod: Building Communities, Podcast Growth, Leadership and Crushing It As a Dad â Part 2 Connect With The Podcast Haven: The Podcast Haven Homepage Read The Blog YouTube Instagram -
Colin Gray, founder of The Podcast Host, discusses his journey in podcasting and its evolution in the UK and Europe. He emphasizes the importance of integrating written content with audio for podcast growth and the impact of Google updates on website traffic. Genuine, helpful, and human-created content is crucial for standing out in search engine rankings.
Colin shares his early experiences with affiliate marketing and the slow growth of his blog, underscoring the importance of hard work and long-term commitment. He highlights the significance of technical SEO and keyword research in blog posts, mentioning tools like SEMrush and Ahrefs to monitor traffic and keyword trends. Listening to the audience and using their questions and problems as content ideas is essential. Building an email list is also crucial for audience engagement and staying connected with listeners.
Additionally, Colin talks about the development of Alitu, a podcast editing and hosting tool, and future plans for expanding the Creator Toolbox brand. He discusses the role of sponsored content and the shift towards building a business around a podcast rather than relying solely on sponsorships.
Sponsor:
This podcast is sponsored by Riverside.fm, our favorite place to record online interviews. For 20% off new users can enter promo code CLIPPED at checkout.
Episode Takeaways:
Podcasting has evolved significantly in the UK and Europe, with more companies and influencers entering the space. Written content alongside audio is crucial for podcast growth, enhancing search engine rankings and providing a comprehensive listener experience. Google updates have impacted website traffic, but creating genuine, helpful, and human-created content can mitigate these effects. Affiliate marketing can be valuable for podcasters, though it requires time and effort to yield significant results. Success in podcasting demands patience, hard work, and long-term commitment. Technical SEO and keyword research are vital for improving blog post rankings and attracting organic traffic. Listening to the audience and addressing their questions and problems can generate valuable content ideas. Building an email list is essential for audience engagement and maintaining connections with listeners. Alitu simplifies podcast creation through editing and hosting tools. The Creator Toolbox brand is expanding to offer resources and guidance for content creators. Sponsored content can be a viable revenue stream, but building a business around a podcast provides more reliability and scalability.Connect With Colin Gray:
LinkedIn WebsiteConnect With Eric Montgomery:
LinkedIn Website -
This week, Eric's continuing his conversation with Mike Wiston, CEO and Founder of mowpod. Mike delves into the intricacies of podcast monetization, networking, entrepreneurship, and balancing family life while running a successful online business.
This Weeks Sponsor: Riverside.fm - Enter promo code CLIPPED at checkout to get 20% off any individual plan. Riverside is the best place to record audio and video podcasts online.
Key Topics Discussed In This Episode:
Podcasting as a Business:
Mike emphasizes the importance of understanding the business side of podcasting and not just focusing on content creation. Learn how to secure sponsorships, even with a small audience.Growth and Networking:
Eric and Mike talk about the necessity of networking and how the podcasting community is similar to the punk rock scene in terms of collaboration and support.Monetization Strategies:
Dive into why traditional CPM advertising may not be sufficient and how sponsorships can be a more lucrative avenue for podcasters.The Role of Video in Podcasting:
Explore the debate between audio-only vs. video podcasts and what might work best depending on the goals and content type.Short-form Video Content:
A discussion on the value of short-form video clips for awareness and branding versus their effectiveness in driving podcast downloads.Balancing Work and Family:
Mike shares his personal philosophy on prioritizing family while managing a business and staying organized.Connect with Mike Wiston:
Mike Wiston
Try MowpodEquipment Used in This Video:
Shure MV7 Sony MD7506 Headphones On-Air Sign Phillip Hue GoFavorite Podcast Microphones:
Shure SM58 Shure SM7B Rode Podcaster Audio-Technica ATR2100x Heil Sound PR 40 Rode PodMic Electro-Voice RE20 Shure MV7 USB Rode NT-USB Mini USB Microphone Rode Procaster Samson Q2UAs an Amazon Affiliate, I earn from qualifying purchases.
Connect with Us:
Clipped on Apple Podcasts Clipped on Spotify The Podcast Haven Website -
Mike Wiston, CEO of MowPod, shares his journey from being a self-proclaimed 'total mess up' to becoming a successful entrepreneur. He discusses the importance of understanding every aspect of a business and the value of hands-on experience. Mike highlights the role of AI in podcast audience growth and the necessity of a strong organic growth strategy before implementing paid strategies.
He emphasizes the power of Facebook groups for building a community, his love for live events, and the significance of conversation and relationships in business. Mike and Eric delve into the importance of building relationships and having conversations in networking and entrepreneurship. They stress the value of understanding others, connecting with them, and approaching conversations without expectations.
They also discuss podcasting, covering the role of video in podcasting and the importance of having a clear goal and strategy for monetization. They underscore the significance of testing, staying organized, and seeking support from others in the entrepreneurial journey. Additionally, they mention the podcasting scene in Japan and the challenges of monetization in the Asian market.
Takeaways:
Understanding every aspect of a business is crucial for effective leadership. A strong organic growth strategy is essential before implementing paid strategies. Facebook groups can be a powerful tool for building a community and driving engagement. Live events provide opportunities for networking and building relationships. Conversation and relationships play a vital role in business success. Building relationships and having conversations are crucial in networking and entrepreneurship. Understanding others and connecting with them is more important than pushing your own product or agenda. Having a clear goal and strategy for monetization is essential in podcasting. Testing, staying organized, and seeking support from others are key to success in entrepreneurship. The podcasting scene in Japan faces challenges in monetization. Listen To Past Episodes: Stop Stressing Over Brand Identity! The Top 5 Reasons LinkedIn Can Skyrocket The Organic Discoverability of Your Content The Advantage of Being an Older Content Creator Connect With The Podcast Haven: The Podcast Haven Homepage Read The Blog YouTube Instagram -
In this episode, Eric introduces a new feature from Spotify that allows users to comment directly on podcast episodes through the Spotify mobile app. He shares insights on this update and discusses its potential to enhance listener engagement and foster community.
Podcast Sponsor: To get 20% any individual Riverside.fm plan, enter promo code CLIPPED for 20% off.
Episode Takeaways:
Spotify's New Commenting Feature**: Learn how to leave comments on podcast episodes using the Spotify mobile app and the benefits it brings to both listeners and podcast hosts.
Engagement and Community Building**: Eric discusses the impact of the new commenting feature on audience engagement and community building within the podcasting space.
How to Access Comments as a Host**: Instructions for podcast hosts on how to view and manage comments through Spotify for Podcasters.
Additional Resources and Episodes:
Episode on Spotify for Podcasters: Dive deeper into using Spotify for Podcasters to track analytics and other features.
Episode on Spotify's Polls and Q&As: Explore the interactive features that Spotify has previously introduced to aid podcasters.
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In this episode, Eric gets into the concept of âbrand identityâ. As content creators, we often hear about the importance of defining our brand, but what does that really mean?
What You'll Learn:
The basics of brand identity and why it matters.
The reality for new content creators and how to embrace evolution within your brand.
Why you shouldn't stress too much about your brand identity at the beginning.
Insights on letting your brand develop naturally over time.
Sponsor: Riverside.fm
Take your podcast to the next level with Riverside's new AI features! Create video clips for your podcast in seconds using their magic clips feature. Enjoy improved remote recording, better syncing, enhanced transcripts, and a host of other AI-driven tools.
Use promo code CLIPPED for 20% off at Riverside.fm.
Key Takeaways:
Don't pigeonhole yourself early on with a rigid brand identity.
Your brand will evolve as you gain more experience and insights.
Focus on creating content that resonates with you and your audience.
Think of your brand like a band's musicâit can evolve while staying true to its core.
Connect with Us:
For more tips and resources on podcasting, visit The Podcast Haven.
Have questions or need advice?
Fill out the contact form on the website, and I'll get back to you.
Also! Check out our blog for articles on equipment, growth, marketing strategies, and more.
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In this week's show, Eric shares five compelling reasons why LinkedIn should be a key part of your content strategy. Learn how to leverage LinkedIn to boost your organic reach, network with professionals, and grow your brand.
Why LinkedIn?
Well, for starters, LinkedIn's organic discoverability is exceptional, making it one of the best platforms to get your content seen without the limitations of the restrictive algorithms on the âother platformsâ.
So, whether youâre a podcaster, YouTuber, or blogger, these tips will help you take advantage of LinkedIn's unique features to become a better content creator. Tune in to discover how LinkedIn can enhance your content strategy!
Weâre Sponsored By Riverside.fm: Check out their new Conversation Studio for enhanced transcription, improved online recording, better syncing, and more. Head over to Riverside.fm and use promo code CLIPPED for 20% off.
Top 5 Reasons to Be on LinkedIn as a Content Creator:
Organic Reach: LinkedIn's algorithm favors meaningful engagement, allowing your content to reach more people quickly without the need for paid ads. This organic visibility is a cost-effective way to grow your audience.
Low Barrier to Entry: Writing content for LinkedIn is straightforward and doesn't require fancy graphics or video editing skills. You can easily share your thoughts and expertise through written posts.
Establish Authority: Consistently posting valuable content helps you build a reputation as an expert in your field. LinkedIn's professional audience is likely to resonate with your insights, boosting your credibility.
Networking Opportunities: LinkedIn is ideal for building professional connections. Engage with other professionals in your industry, participate in discussions, and potentially invite new contacts to your podcast or collaborations.
Sales and Prospecting: LinkedIn is a powerful platform for sales and lead generation. Share case studies, post offers, and reach out directly to potential clients in a professional context, increasing the chances of converting connections into customers.
Eric's LinkedIn:
https://www.linkedin.com/in/eric-montgomery-69344a39/
Until next time, keep listening, keep engaging, and keep creating.
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In this episode, Eric explores a topic that will resonate with "elder millennials" and those over 40 who are making waves in content creation. If youâre part of this age group and feel overshadowed by the younger generationâs viral successes, this episode is made for you!
What Youâll Learn:
The Advantage of Experience: Discover how your life experiences can enrich your content, making it more relatable and authentic. Perspective on Fame & Metrics: Understand why a mature outlook can lead to more genuine and enjoyable content creation. Stability Equals Creative Freedom: Learn how financial and personal stability can set the stage for stress-free creativity. Creating for Fulfillment, Not Fame: Shift your focus from vanity metrics to personal satisfaction in your creative journey. Tapping Into a Growing Demographic: Uncover the potential of reaching and resonating with an audience that shares your life experiences.Sponsored by Riverside: For a superior recording experience, check out Riversideâs latest updates. Use promo code CLIPPED for 20% off at riverside.fm.
Engage with Us:
Weâd love to hear your thoughts on todayâs topic or any questions you have about content creation. Reach out to us on Instagram at @thePodcastHaven.
Follow for More Insights:
Stay tuned for more tips and insights on making your mark in the content creation world. Whether youâre just starting or looking to redefine your approach, weâre here to help you succeed.
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This week, Eric dives into the key strategies he's using to supercharge his brand growth. Even with the exciting anticipation of welcoming his second baby girl, Eric ensures that he shares valuable insights on how to boost your personal brand.
Sponsor Shoutout:
We're sponsored by Riverside.fm our favorite place to record 4k video directly from our web browser. If you're new to Riverside, enter promo code CLIPPED for 20% off. -
In this episode, he breaks down five powerful tactics, including leveraging his podcast, utilizing paid growth strategies, maximizing video content, and more. Tune in to discover actionable tips that can help elevate your content creation game and expand your brand's reach.
Episode Highlights:
Podcast as the Core of Brand Growth:
The podcast is the centerpiece of Eric's brand, distributed across major platforms like Apple and Spotify. Solo episodes and guest highlights focus on podcast tools, strategies, and industry insights.Paid Growth Strategy with Overcast:
Overcast allows for targeted advertising, displaying your podcast to relevant audiences. Eric's ad campaign on Overcast resulted in 36 new subscribers from over 1,000 clicks.Promoting Specific Episodes with mowPod:
mowPod offers a similar service to Overcast but focuses on promoting individual podcast episodes. This strategy is effective for boosting visibility of high-performing or overlooked episodes.Video Content Strategy:
In addition to podcast videos, Eric creates content reviewing audio products and offering content creation tips. Videos are posted on YouTube with a focus on catchy titles, hashtags, and chapters to improve searchability.Social Media Engagement:
Eric uses Instagram for video clips generated through Riverside's AI magic clips feature. LinkedIn is a major platform for Eric, where he shares written content, engages with other creators, and builds his follower base.Growing the Blog:
The blog on PodcastHaven.com is a major growth channel, attracting 4,000-6,000 visits per month. Eric utilizes SEO tools like hrefs to find high-traffic, low-competition keywords to drive blog traffic. The blog includes affiliate links to monetize the content.By implementing these strategies, Eric is hitting multiple channelsâaudio, video, written content, and social mediaâto reach a wider audience and grow his personal brand.
Whether you're a content creator or looking to build your brand, these tips can help you engage with your audience effectively across different platforms.
Resources Mentioned:
Overcast.fm mowPod Riverside.fm ahrefs -
1. Lack of Integrated Business Model
Simply relying on ads isn't enough. Your podcast should be part of a larger business ecosystem. Promote your services or agency through your podcast. Without this, seeing significant returns will be tough.2. Insufficient SEO Knowledge
Ranking on Google is harder due to AI and frequent updates. Google favors relevant, useful content. Your podcast and website need to meet EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) criteria. Without these, your visibility will be limited.3. Difficulty in Building an Entertainment Podcast
Entertainment podcasts are hard to grow without an existing following. Competing with established talents is tough. Offering educational or informative content can help build a loyal audience. The entertainment market is saturated with high-quality options.4. Necessity of Solo Episodes
Solo episodes help establish your authority and influence. Showcase your expertise and address your audience's concerns. Relying only on interviews can dilute your brand. If you're uncomfortable with solo content, reconsider podcasting.5. Overreliance on Ad Revenue
Ad revenue requires a massive number of downloads. Only the top 10% of podcasts achieve significant ad revenue. New podcasters need additional revenue streams like products or services. Creating a sustainable business model is crucial.These are the key reasons to reconsider starting a podcast in 2024. Address these challenges with a solid strategy and podcasting can still be rewarding. Keep creating, keep engaging. Until next time!
Listen To Past Episodes: My Results Buying Podcast Downloads From mowPod: Part 2 Boost Your Podcast Downloads With mowPod: A Guide To Paid Promotion How To Use SEO To Rank Higher In Apple Podcasts Search Rankings Connect With The Podcast Haven: The Podcast Haven Homepage Read The Blog YouTube Instagram LinkedIn -
In this episode of Clipped, host Eric continues his review of mowpod, an online podcast marketing agency. He shares his experience of boosting a specific episode of his podcast to gain more downloads. Eric breaks down the results, including impressions, plays, and certified IAB downloads. He discusses the effectiveness of the campaign, the types of devices used by listeners, and the geographical distribution of the downloads. Eric also reflects on the importance of podcast retention and the challenges of translating boosted downloads into long-term followers. Sponsor: Riverside.fm - https://www.riverside.fm Enter Promo Code CLIPPED for 20% off. 00:00 Introduction and Recap 00:56 mowPod Campaign Overview 01:59 Campaign Results and Analysis 03:55 Reflections and Next Steps 06:47 Final Thoughts and Contact Info Resources: Listen To Part 1 - Boost Your Podcast Downloads with MowPod: A Guide to Paid Promotion mowPod Listen To Past Episodes: How To Use SEO To Rank Higher In Apple Podcasts Search Rankings Immersive Audio Podcasts: How To Bring Your Story To Life With Immersive Audio Landscapes Understanding Podcast CPM Rates: Why You Wonât Make Money From Ads and How To Monetize Instead Connect With The Podcast Haven: The Podcast Haven Homepage Read The Blog YouTube Instagram LinkedIn
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Poddy People! Welcome back. In this episode of CLIPPED, Eric dives into how to boost downloads for podcast episodes using mowPod. Regardless of where you are on your podcast journey, understanding the benefits of a paid strategy for podcast growth is essential. Join Eric as he shares his experience with mowPod and how it can help you get more downloads for your episodes.
Sponsor Alert:
For high fidelity audio and 4K video recording, visit Riverside.fm and use promo code CLIPPED for 20% off your first purchase.
What Is mowPod?
mowPod is a service designed to increase the visibility and downloads of your podcast episodes. With mowPod, you can pay to âboostâ specific episodes, potentially increasing your audience and reaching new listeners.
Eric discusses his personal experience with mowPod, including the process of setting up a campaign, the costs involved, and the results he's expecting. He also discusses the retention rates and engagement metrics reported by mowPod, providing a comprehensive overview of what to expect when using their services.
How mowPod Works
Users can create an account, enter their podcast's RSS feed, select an episode to promote, and set a budget starting at $100. mowPod guarantees a certain number of downloads based on the budget.
The platform creates and places ads across various websites to target the right audience. Users can monitor their campaign progress through the mowPod dashboard.
For more details, visit MoPod Boost.
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In this episode of CLIPPED, Eric explores strategies to enhance your podcast's visibility within Apple Podcast Search. Learn why search rankings matter, the basics of podcast SEO, how Apple Podcast Search works, and debunk some common myths. Get actionable insights to optimize your show and attract more listeners.
Sponsor Alert:
This podcast is sponsored by Riverside.fm - If you're looking for a platform to record podcasts online, check out Riverside. With Riverside you can record 4K video and high-fidelity audio all from your web browser. For new users enter promo code CLIPPED at checkout for 20% off.
Key Takeaways:
Why Apple Podcast Search Rankings Matter
Understand the Impact: Higher search rankings can lead to increased visibility and more organic listeners. Action Step: Focus on optimizing your podcastâs metadata and seo basics to improve rankings.Podcast SEO Basics
What is Podcast SEO? Like website SEO, podcast SEO involves optimizing your show to appear higher in search results. Action Steps: Name Your Podcast Wisely: Ensure your podcast name includes relevant keywords. E.g., "Eco Travel Adventure" versus "Clipped." Episode Titles: Use search-friendly titles like "How to Improve My Golf Swing" or "Sustainable Tourism in Costa Rica." Show Description: Write a detailed description that includes keywords related to your podcastâs theme. E.g., "This show explores the world of vintage guitar collecting, offering insights from expert collectors."How Search Works
Apple's Criteria: Apple uses three main factors: Metadata, Popularity, and User Behavior. Action Steps: Optimize Metadata: Ensure your show title, description, author name, category, and language are accurate and keyword-rich. Increase Popularity: Promote your podcast through email lists, guest appearances on other podcasts, and targeted advertising to drive traffic to Apple Podcasts. Engage Users: Encourage followers to play and follow your podcast directly from search results to boost engagement metrics. Link to Apple's Documentation: Apple Podcast Search ExplainedDebunking Myths About Apple Podcast Search
Ratings and Reviews: Contrary to popular belief, ratings and reviews do not impact search rankings. Episode Consumption Rate: The percentage of an episode listened to by users does not affect your podcastâs search ranking.Resources Mentioned:
Apple Podcast Connect: Connect with Apple PodcastsActionable Tips:
Revise Podcast and Episode Titles: Ensure they include relevant keywords for better search visibility. Optimize Show Descriptions: Incorporate specific terms that potential listeners might search for. Drive Traffic to Apple Podcasts: Use your existing audience and various promotional strategies to increase your podcast's popularity.Implementing these strategies can significantly improve your podcast's search visibility on Apple Podcasts. By optimizing your metadata, increasing popularity, and understanding user behavior, you can attract more listeners and grow your show.
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Today, Eric is dropping knowledge on a critical topic for any podcaster, the reality of making money through ads. He also gets into why trying to monetize through ads is TOUGH unless you have a huge show. Regardless, understanding ad-based monetization is important, especially if your show is still growing its audience.
Sponsor Shout Out:This episode is sponsored by Riverside. Riverside brings 4K video recording and high quality audio recording to your web browser. Itâs simple to use and produces excellent results. If youâre a new customer, use promo code CLIPPED at checkout for 20% any individual plan.
Libsyn CPM Calculator:
https://advertising.libsyn.com/podcast-cpm-calculator
What is a CPM?When listening to this episode itâs important to understand the concept of CPMâCost Per Mille, or cost per thousand downloads.
This metric is essential as it determines the amount you earn from ads per 1,000 episode downloads within 30 days. While host-read ads generally fetch a CPM between $15 and $25, programmatic ads typically offer less, under $10.
Eric navigates through some real calculations to illustrate potential earnings based on your show's downloads and discusses the implications of dropping ads into your show if you only have a few hundred listeners. He also uncovers alternative monetization strategies that could be more lucrative than ads.
Key Takeaways:
Understanding CPM: CPM stands for Cost Per Mille, indicating the revenue per 1,000 downloads. Knowing this helps gauge potential ad earnings.
Calculations for Different Download Scenarios:
1,000 downloads: At a $20 CPM, you earn $20.
2,000 downloads: At a $20 CPM, this doubles your earnings to $40.
200 downloads: With the same CPM, the earnings drop to just $4.
Host-Read vs. Programmatic Ads: Host-read ads generally offer higher CPMs than programmatic ads, which are automated and may not align perfectly with your audience.
Alternative Monetization: If ad revenues are low, consider selling your own products or services directly to your audience for potentially higher returns.
The Best Way To Monetize Your PodcastOne of the best approaches is selling your own products and services directly to your listeners. This could include anything from coaching services related to your podcast's theme to online courses and workshops.
By advertising these on your podcast, you directly control the content and keep all the revenue, bypassing any middlemen.
Additionally, creating exclusive content for platforms like Patreon, offering Q&A sessions, or hosting meet-and-greets can significantly enhance listener engagement and open up new revenue streams.
These methods not only provide financial benefits but also strengthen your connection with your audience, positioning you as an authority in your niche.
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