Afleveringen
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In this episode of CoBB | Conversations on the Business of Brands, Sharan and Sudeep dive into the core attributes that make a marketer effective daily. This is not about the broad strokes of marketing strategies but the daily grind that defines success.
Our hosts start by discussing why these three attributesāFreshness, Finishiative, and Fitnessāare critical for marketers aiming for excellence. Think itās just about the big ideas? Think again. They reveal why day-to-day habits and mindsets are just as crucial.
First up, Freshness. Sharan and Sudeep break down how maintaining a fresh perspective and constantly generating new ideas are non-negotiable for marketers. They share practical tips on how hobbies, new experiences, and agency relationships can keep your thinking sharp and innovative.
Then, they explore Finishiativeāa unique blend of finishing and initiative. They discuss the importance of seeing initiatives through to the end, emphasizing that great ideas are worthless without execution. Drawing from examples at Pidilite, they highlight how a bias for closure can set successful marketers apart.
Lastly, they cover Fitness, not just in the traditional sense but focusing on mental agility and stamina. Sudeep shares his personal routines for maintaining high energy and alertness throughout the day, including hydration, regular snacking, and exercise. This segment is packed with actionable advice for keeping your mind and body in peak condition.
Join Sharan and Sudeep as they lay out these fundamental principles, providing a practical guide to enhance your effectiveness as a marketer. Ready to elevate your marketing game? Tune in and transform your daily approach to marketing.
As always, do mail us your feedback, comments and any questions you may have for our hosts at [email protected]. We love hearing from you.
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In this episode, Sharan and Sudeep tackle the critical topic of Unit P&L, breaking down its importance, common pitfalls, and practical applications for startups. Whether you're a seasoned entrepreneur or just starting, this episode provides essential insights into understanding and managing your business's financial health.
Our hosts kick off by highlighting why every business owner, regardless of their background, needs to be on top of their numbers. They delve into why many startups get their unit P&L wrong initially and the severe consequences this can have.
Then, Sharan and Sudeep take a deep dive into the specifics of Unit P&L, using a hypothetical healthy chocolate product as an example. They cover:
MRP and Margins: Understanding retailer and distributor margins.
Trade Incentives: Breaking down trade loads, visibility spends, and other incentives.
COGS: A thorough look at the cost of goods sold, including raw materials, packaging, and variable overheads.
Gross Margins: Calculating GM1 and GM2 to get a clear picture of profitability.
Advertising and Promotions: The role of ATL and BTL spends in driving sales and building a brand.
Operating Expenses: Analysing OPEX to understand its impact on net income
Throughout the episode, they provide strategic insights into managing key cost elements over time, such as transportation and manufacturing expenses, and discuss why certain metrics like LTV and ROAS can be misleading in the FMCG space.
Real-world examples from the confectionery industry and strategic moves by companies like Parle-G and Lenskart enrich the discussion, illustrating the practical application of these financial principles.
Sharan and Sudeep also share an Excel sheet template with the audience, allowing listeners to apply the discussed concepts to their own businesses. This hands-on tool aims to help entrepreneurs accurately calculate and understand their unit P&L.
Join Sharan and Sudeep as they demystify Unit P&L and provide you with the tools to ensure your business's profitability and sustainability. Ready to master your numbers and build a healthier business? Tune in and transform your approach to financial management.
As always, do mail us your feedback, comments and any questions you may have for our hosts at [email protected]. We love hearing from you.
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Zijn er afleveringen die ontbreken?
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In the finale of our engaging three-part series with Priya Lobo, we dive deep into the mechanics of successful market research and the personal attributes that can make or break a campaign.
Join us as Priya shares her profound experiences working with major brands, highlighting her most memorable campaigns and the nuances of navigating market dynamics. This episode is rich with stories of transformational research that reshaped brand strategies and redefined product categories.
Episode Highlights:
Priya discusses her favourite campaigns, including game-changing market entry strategy for Moov. Explore the critical balance between creative vision and market feedback, and learn how to effectively communicate research findings to maximise impact. Gain insights into the meticulous process of turning data into actionable strategies that resonate with consumers and meet their unspoken needs.This episode is not just a look behind the curtain of successful marketing campaigns but also a masterclass in the strategic thinking and resilience required to lead in the market research industry.
Donāt miss out on these invaluable insights from a veteran who has been at the forefront of market research innovation. It is packed with actionable insights for marketers, brand managers, and business leaders looking to leverage market research for competitive advantage. Tune in to hear Priya Lobo share her wisdom on navigating the challenges and opportunities of market research to build successful, resilient brands.
As always, do mail us your feedback, comments and any questions you may have for our hosts at [email protected]. We love hearing from you.
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CONNECT WITH PRIYA LOBO Linkedin | [email protected]
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In this second instalment of our three-part series with Priya Lobo, CEO of Ormax Compass, we delve into her personal journey to the top and the vital lessons learned along the way.
Join us as Priya shares her transformative experiences and pivotal moments that shaped her path from a fresh graduate to a seasoned CEO. This episode is not just about the climb but also about the strategic stops and starts, the decisions that steer a career from foundational roles to executive leadership.
Episode Highlights:
Priya recounts how early influences and key decisions ignited her passion for market research and led her to leadership. Discover the impact of mentorship and self-driven change on career trajectory. Learn about the essential skills and mindset shifts required for ascending to and excelling in top roles.Priyaās story is a blend of determination, continuous learning, and the right amount of risk-taking. Whether youāre aspiring to executive positions or carving your own path in any field, thereās wisdom here to fuel your journey.
Donāt miss these invaluable insights that could redefine your career path and leadership approach. Watch the teaser here, and find the full episode linked in the comments below for a deeper dive into Priya Loboās professional playbook.
As always, do mail us your feedback, comments and any questions you may have for our hosts at [email protected]. We love hearing from you.
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Linkedin | Email
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In this enlightening episode, Sharan and Sudeep are joined by Priya Lobo, CEO of Ormax Compass and a veteran in market research. This episode kicks off the first part of a three-part series, diving deep into the intricacies of understanding consumer behavior and the critical role of market research in shaping businesses.
Priya demystifies the complex world of market research and shares invaluable insights on its application across various industries, emphasizing its importance not just for large corporations but also for startups and entrepreneurs. The conversation explores why businesses often sideline market research and how this can be a costly oversight in understanding and meeting consumer needs.
The discussion also highlights practical advice for startups on budgeting for and utilizing market research effectively, debunking the myth that quality research is only for the financially robust. Priyaās approachable explanations and real-world examples illustrate how research is integral to developing products that genuinely resonate with consumers.
Join us as we uncover why āmeasuring what you treasureā in business through research isnāt just an option but a necessity. Whether youāre an entrepreneur, a marketing professional, or simply curious about the behind-the-scenes of market strategies, this episode promises rich insights and practical tips to leverage research for business success. Tune in to transform how you view and use market research to carve out your niche in the market.
As always, do mail us your feedback, comments and any questions you may have for our hosts at [email protected]. We love hearing from you.
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In this thought-provoking episode, Sharan and Sudeep explore how cultural dynamics shape brands, flipping the conventional narrative of brands influencing culture.
Our hosts begin by discussing brands like Lays, which reduced palm oil in its chips sold in India, reflecting broader cultural trends driving brand strategies. They then delve into how iconic brands like Pepsi and Coke shaped culture historically, but today's focus is on the reverse: culture impacting brands.
Sudeep introduces "centralization of trust," where modern consumers trust themselves over institutions, reshaping brand strategies.
Key Cultural Shifts:
Self-Reliance: Consumers use information to make their own decisions.
Secure Experimentation: Growing trend of trying new things with assurance.
Positive-Sum Mindset: Favoring sustainable, socially responsible choices.
Possibility Mindset: Belief that anything is possible, inspired by success stories.
Sharan and Sudeep emphasize staying attuned to cultural shifts, advocating for proactive, questioning approaches to marketing.
Listen to younger team members for fresh perspectives.
Engage deeply with consumers to understand trends.
Integrate cultural insights into strategies to stay relevant.
This episode underscores the importance of cultural awareness in brand strategy. Sharan and Sudeep challenge marketers to embrace cultural changes as opportunities to innovate and lead.
For insights into the intersection of culture and marketing, join Sharan and Sudeep as they navigate the complex landscape of cultural impacts on brands.
As always, do mail us your feedback, comments and any questions you may have for our hosts at [email protected].
We love hearing from you.
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In this contrarian episode, Sharan and Sudeep challenge the prevailing hype for Quick Commerce (Q-Com) and urge a balanced view on its transformative impact on FMCG businesses.
Our hosts begin by questioning the current infatuation with Q-Com, drawing parallels with historical trends such as the rise and stabilisation of Modern Trade (MT). Sharan reflects on the lessons from MT's explosive growth forecasts and its reality today, advocating for a cautious approach to the Q-Com hype. They dissect the allure of Q-Comāits convenience, speed, and technological integration, mirroring the traditional kirana stores, yet enhanced for the digital age.
However, the discussion takes a critical turn as they explore the potential pitfalls for Q-Com, including SKU rationalization and the resurgence of kirana stores. Sharan emphasizes the importance of not becoming overly reliant on one channel, advocating for a diversified approach to ensure brand resilience and adaptability across multiple distribution strategies.
Join Sharan and Sudeep as they delve into the complexities of Quick Commerce, offering insights that go beyond the surface-level excitement.
This episode is a must-listen for anyone looking to understand the nuances of new retail formats and how to strategically navigate them. Tune in to get a fuller picture of Q-Com's role in the future of FMCG distribution.
As always, do mail us your feedback, comments and any questions you may have for our hosts at [email protected]. We love hearing from you.
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In this intriguing episode, Sharan and Sudeep dive into a thought-provoking discussion that bridges the gap between political strategy and marketing savvy. They explore how the massive spending and strategic segmentation in political campaigns mirror cutting-edge marketing techniques, providing a masterclass in audience targeting and brand positioning.
Our hosts dissect the electoral process, likened to the biggest marketing event of the year, where the stakes are high and the strategies are intensely micro-targeted. From discussing the foundational 'product' of a political campaignāessentially the actions and words of politiciansāto examining the role of demographic vs. attitudinal segmentation, this episode offers a rich analysis that parallels political tactics with FMCG marketing strategies.
Join Sharan and Sudeep as they uncover the lessons marketers can take from the political arena, emphasizing the importance of a solid 'product' and consistent branding. Whether you're a marketer, a political strategist, or just a curious listener, this episode will equip you with insights on how to craft campaigns that resonate and endure. Tune in to rethink how political strategies can inform and enhance marketing practices.
As always, do mail us your feedback, comments and any questions you may have for our hosts at [email protected]. We love hearing from you.
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Voiceovers by Anjale Stephanos
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In this provocative episode, Sharan and Sudeep challenge the traditional view of brands in a way that will make you rethink your strategy. They dive into a compelling discussion that breaks down common misconceptions about brand building and its actual impact on business growth.
Sharan questions the efficacy of marketing, traditionally seen as an investment, and points out that not all spending is fruitful. This leads to an interesting perspective that shifts the way we think about brands entirely. Drawing from insights in a recent article from The Marketing Week and studies using BAV and EVA data, they explore the crucial relationship between brand strength and operational efficiency.
Their conversation reveals a 2x2 grid analysis showing that while a brand alone can increase business by 30%, operational efficiency can double it. More strikingly, they discuss how the synergy of high brand strength combined with operational efficiency can nearly triple a company's value.
By the end of this episode, you'll understand why many new "brands" fail to make money and how integrating brand strength with efficient operations is not just a good-to-have but essential for substantial business growth.
Tune in to discover why brands are not just about logos or cool advertisements but are strategic accelerators of your business potential. Don’t miss this insightful discussion that could redefine how you approach brand building and operational excellence in your FMCG business.
As always, do mail us your feedback, comments and any questions you may have for our hosts at [email protected]. We love hearing from you.
Here is the article in The Marketing week - Brands are Multipliers, not Assets in themselves
Jonathan Knowles - The author
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In this episode, Sharan and Sudeep dive into the intricate world of marketing strategies gone awry.
They unravel the common pitfalls that brand managers face when they become too brand-centric, forgetting that the true north should always be the consumerās perspective.
The conversation takes a critical look at the outdated practices of creating microsites and Facebook groups for Integrated Marketing Communications (IMC), which often lead consumers down a never-ending loop, assuming their world revolves around a single brand. Our hosts argue that these āloopersā can quickly turn into ābloopersā if not navigated with care.
For added measure, Sharan uses a blooper from his time on Oreo India to explain Sudeepās watch-out points.
As they dissect the consumer journey, Sudeep lays out the essential principles for brand managers: be present where the consumer is, establish a clear and compelling core premise, fulfil promises early to avoid loopy journeys, and ensure branding feels effortless. They emphasise that peripheral elements should remain optional, never hindering the joy of the consumer experience.
Join us as we explore how to avoid these marketing missteps and create brand strategies that resonate authentically with consumers. Tune in to learn from the candid debates and insightful disagreements that make CoBB a must-listen for anyone passionate about building remarkable brands.
As always, do mail us your feedback, comments and any questions you may have for our hosts at [[email protected]](mailto:[email protected]). We love hearing from you.
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Sudeep Chawla
Sharavana Raghavan
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In this fun episode, Sharan and Sudeep take a detour from their usual discussions. Expect a playful yet educational session, as Sharan springs a surprise quiz on Sudeep. Both challenge each other to demystify the jargon often sprinkled in marketing talks.
Our hosts delve into a series of marketing terms that, while commonly used, can be bewildering for emerging entrepreneurs and early career marketers. They bring clarity to concepts like Market Share, Numeric and Weighted Distribution, and Share Among Handlers (SAH). These terms aren't just dissected for their definitions; Sharan and Sudeep provide real-world examples, making them easily digestible.
But the discussion doesn't stop there. The episode also explores deeper metrics such as Household Penetration, Purchase Occasions, Frequency of Purchase, Source of Business (SoB), Top of Mind (TOM) recall, Spontaneous Awareness (SPONT), and the Purchase Decision Hierarchy (PDH). Each of these concepts is broken down in a way that simplifies their complexity, making them accessible to all listeners, with an example of an energy drink brand.
Whether you're a seasoned professional or new to the field, this episode of CoBB is a must-listen. Not only will it enhance your marketing vocabulary, but it will also equip you with insights to navigate the FMCG industry more effectively. Sharan and Sudeep ensure that by the end of this episode, you'll be more confident in understanding and employing these critical marketing terms in your business strategy. Tune in for an engaging and informative session, where learning meets fun in the world of brand marketing!
As always, do mail us your feedback, comments and any questions you may have for our hosts at [email protected]. We love hearing from you.
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In this episode of Sharan and Sudeep dive into a thought-provoking debate: "Do Frameworks Stifle Creativity?ā. It's a juxtaposition that delves deep into the heart of marketing, addressing a common conundrum faced by students and professionals alike.
The conversation starts with the fundamental nature of frameworks, stretching back to our earliest days in school. Sharan & Sudeep dissect the rationale behind frameworks, emphasising their role in honing our mental and physical behaviours to achieve optimal effort versus result ROI. They unravel how these frameworks, ingrained through repeated training, become second nature, transforming into what we often refer to as 'experience.'
But here's the twist: the episode challenges the notion that frameworks stifle creativity. Instead, Sharan and Sudeep argue that in marketing, frameworks like branding fact base, brand ladder, and winning proposition expression serve as guides, shaping our thinking while leaving ample room for creativity. They illustrate this with compelling examples.
Is marketing really about creativity? Can frameworks and free thinking coexist harmoniously? This episode is not just an exploration but an eye-opener, encouraging listeners to rethink their approach to marketing and creativity. It's a must-listen for anyone looking to break the mould while staying grounded in the principles that define successful brand strategies. Tune in to discover how to harness the power of frameworks without dampening the spark of creativity
As always, do mail us your feedback, comments and any questions you may have for our hosts at [email protected]. We love hearing from you.
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- Album Art & Design by ting.in
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In this episode, hosts Sharan and Sudeep dive deep into the challenges and pitfalls that FMCG entrepreneurs often face. They discuss the fine line between ambition and overreach in the fast-paced world of FMCG.
Sharan points out that despite these admirable qualities, there are critical red flags that can potentially derail even the most promising ventures.
They start with the harsh reality that in FMCG, profitability cannot be ignored in favor of growth metrics. They then tackle the issue of overextending product ranges, emphasizing the need for focused and strategic product development.
They stress the importance of fostering strong relationships with distributors and retailers, and not merely relying on them without providing adequate incentives.
Additionally, they dissect the misconception of equating social media popularity with brand success, cautioning entrepreneurs against neglecting the core aspects of brand building.
Lastly, they delve into the allure and potential pitfalls of early export opportunities, urging entrepreneurs to focus on sustainable, long-term business growth.
This episode is a bundle of insights for FMCG entrepreneurs, packed with practical advice and eye-opening discussions. Tune in to learn how to navigate these red flags and steer your FMCG venture towards success.
As always, do mail us your feedback, comments and any questions you may have for our hosts at [email protected] . We love hearing from you.
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- Voiceovers by Anjale Stephanos
- Audio Edit by Janhavi Pethkar
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In this weekās episode, Sharan and Sudeep dive into a question that keeps many a brand managers awake at night: To be or not to be on IPL?
Known as the Super Bowl of India, the IPL stands as a towering media event, luring in brands with its promise of unparalleled exposure. But is it always the right move?
Our hosts meticulously dissect the IPL's mammoth scale, with a staggering 8000 Cr spent across 300-400 brands in various sponsorships and associated shows. But amid this ocean of investments, standing out becomes a Herculean task.
Sharan and Sudeep unravel the complexities of deciding whether to partake in this advertising bonanza, weighing factors like category consumption, budgetary constraints, and the specific advertising tasks at hand.
But what if IPL isn't the right fit for your brand? The conversation takes an intriguing turn as our hosts explore viable alternatives. With insights on the strategic value of advertising outside the IPL season, particularly focusing on news channels during election times, they argue for a more sustained brand presence throughout the year.
As always, Sharan and Sudeep blend their expert analysis with engaging examples, making this episode a must-listen for brand managers, marketers, and anyone fascinated by the high-stakes world of advertising and media buying.
Tune in to find out whether your brand should play in the IPL arena or look beyond it.
As always, do mail us your feedback, comments and any questions you may have for our hosts at [email protected]. We love hearing from you.
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- Voiceovers by Anjale Stephanos
- Audio Edit by Janhavi Pethkar
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In this eye-opening episode Sharan and Sudeep delve into the intriguing world of FMCG innovation and its pitfalls. They uncover the hidden challenges behind why over 90% of innovations don't succeed, a reality not just limited to FMCG but prevalent across consumer-focused sectors.
The discussion kicks off with Sharan sharing insights from his rich experience in FMCG innovations, highlighting how even straightforward innovations take an excessively long 18-24 months from conception to launch. This sets the stage for a deep dive into the reasons behind these high failure rates. They explore everything from the lack of strategic fitment in product launches to internal dynamics like R&D teams' love affair with their innovations, often at the cost of real consumer needs.
But it's not just about the problems. Sharan and Sudeep shift gears to discuss opportunities for emerging businesses. They argue that these businesses, with their agility and close connection to customers, can sidestep the traps that larger companies often fall into. This section is particularly insightful for budding entrepreneurs and smaller firms looking to make a mark in the industry.
The episode concludes with a bang as Sharan shares Vitral's revolutionary approach to innovation, aiming to take FMCG innovations to market in just one quarter.
Tune in to this special episode to understand the intricate dynamics of FMCG innovations and learn how to navigate these challenges successfully. It's an essential listen for anyone in the industry, offering a blend of deep insights and practical advice.
As always, do mail us your feedback, comments and any questions you may have for our hosts at [email protected] . We love hearing from you.
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In the episode, hosts Sharan and Sudeep delve into the intricate balance between marketing efficiency and effectiveness. The episode, begins with Sudeep's reflection on his experience as a judge at prestigious marketing award shows like the EMVIES and EFFIES. This leads to a compelling discussion on what truly makes a marketing campaign stand out.
Sudeep articulates his preference for effectiveness over efficiency, emphasizing the need to first meet the stated objectives of a campaign before seeking the most optimum path to achieve them. The duo stresses that effectiveness must precede efficiency, advocating for a focus on crafting the right message before optimizing media choices.
They explore how deep insights and the 'Think, Feel, Do' (TFD) framework can guide marketers in crafting impactful messages. An example of the Bajaj Platina campaign demonstrates how a well-grounded insight and an intuitively crafted message can lead to marketing success.
This episode is a must-listen for marketers aiming to understand the nuanced relationship between effectiveness and efficiency. It's not just about making a campaign faster or cheaper; it's about striking the right balance to ensure long-term brand building and success.
As always, do mail us your feedback, comments and any questions you may have for our hosts at [email protected] [email protected] We love hearing from you.
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In this episode of CoBB | Conversations on the Business of Brands, Sharan and Sudeep unlock the secrets of mastering Offline Distribution. This isn't just about the what, but the how and why behind expanding your brand's reach.
Our hosts start by dissecting why Offline Distribution is critical for FMCG brands, especially in a digital-first era. Think it's all about online reach? Think again. They reveal the staggering stats of India's consumer base, showing why offline is not just an option, but a necessity.
Then, it's a deep dive into the world of distributors. Navigating this maze can be daunting, but Sharan and Sudeep have got your back. They discuss finding the right distributor, striking a balance with margins, and the often overlooked art of building relationships. This isn't just business; it's about creating a network that grows with you.
But what about sales teams? Crucial, says our duo. They explain why equipping and training your salesforce is essential to ensuring your product doesn't just sit on shelves but sells.
Finally, they tackle scaling. How do you go from one distributor to covering a city, or even a state? It's a step-by-step journey, filled with learning and adapting. It's strategy, execution, and a bit of magic.
Join Sharan and Sudeep as they lay out the roadmap for Offline Distribution success. It's a guide not just to survive but thrive in the FMCG marketplace. Ready to take your brand to the next level? Tune in and transform your approach to distribution.
As always, do mail us your feedback, comments and any questions you may have for our hosts at [email protected]. We love hearing from you.
SHOW WEBSITE
CONNECT WITH OUR HOSTS
Sudeep Chawla - Linkedinā
Sharavana Raghavan - Linkedinā
FOLLOW US
CoBB - ā LinkedIn ā ā Instagramā
CREDITS
- Album Art & Design by ting.in
- Voiceovers by Anjale Stephanos
- Audio Edit by Janhavi Pethkar
- Music from Zapsplat.com
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Please tell us what topics you'd like to have discussed on the CoBB, by filling in this CONTENT SUGGESTION FORMā
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Please tell us what topics you'd like to have discussed on the CoBB, by filling in this CONTENT SUGGESTION FORMā
It only takes a few minutes, and it will help us provide you with the content most relevant to you.
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In this episode of CoBB | Conversations on the Business of Brands, Sharan & Sudeep dive into the mysterious world of ALICE, and no, we're not tumbling down any rabbit holes! ALICE, a strategy they picked up during their time at Cadbury, is the secret sauce to sparking brand growth. But who is this elusive ALICE, and why should brand custodians care? Well, buckle up, because you're about to find out.
ALICE isn't a person but a process, and a darn good one at that. It stands for Align, Leverage, Immerse, Connect, and Execute - five steps that sound simple but are as intricate as a Swiss watch. Our hosts begin by exploring how aligning on the right problem can be the difference between a skyrocketing brand and a stagnating one. Take the European toilet cleaner category, for instance ā a market as crowded as a rush-hour subway, where differentiation is key.
Then, there's leveraging what you already know. Did you know consumers often can't tell bleach from acid in cleaners? That's a gold mine of insight right there. And let's not forget about immersing yourself in the consumer's world. Homes with kids, it turns out, face a daily battle with the loo.
Connecting these dots leads to some surprising revelations and, ultimately, to executing a solution that's not just effective but measurable. Case in point? Harpic Platinum Shield - a product that's like a superhero cape for your toilet, keeping it pristine for up to 20 uses.
Join Sharan and Sudeep as they unpack the ALICE process, using real-world examples. You'll come away with a clearer understanding of how to trigger growth for your brand ā and maybe a newfound respect for toilet cleaners! So, are you ready to meet ALICE? Listen in and let the brand growth adventure begin.
As always, do mail us your feedback, comments and any questions you may have for our hosts at [email protected]. We love hearing from you.
SHOW WEBSITE
CONNECT WITH OUR HOSTS
Sudeep Chawla - Linkedinā
Sharavana Raghavan - Linkedinā
FOLLOW US
CoBB - LinkedIn ā Instagramā
CREDITS
- Album Art & Design by ting.in
- Voiceovers by Anjale Stephanos
- Audio Edit by Janhavi Pethkar
- Music from Zapsplat.com
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Please tell us what topics you'd like to have discussed on the CoBB, by filling in this CONTENT SUGGESTION FORMā
It only takes a few minutes, and it will help us provide you with the content most relevant to you.
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In this episode of CoBB, Sharan & Sudeep are at it again, this time tackling a topic that's as critical as it is complex: transforming the sales function in emerging businesses. They start with a truth bomb that hits close to home for many entrepreneurs ā the struggle of moving from a relationship-based, people-dependent business to one that's system-driven.
But wait, there's more. The duo dives into why businesses often hesitate to shift gears and embrace change. It's not just about the fear of the unknown, but also about the practical challenges of elevating a business to the next level. And guess what? They're here to tell you that this transformation doesn't have to be as daunting as it sounds.
Sharan & Sudeep tease a simple yet revolutionary framework to navigate this high-stress transition ā the 5 Cs of Sales Transformation.
Expect a blend of insight and experience that you've come to love. It's all about starting at the top, charting your course, conveying your vision, checking progress, and, of course, dangling the proverbial carrot. But the specifics? Well, you'll have to listen to the episode for those.
So, if you're an entrepreneur, a marketing maven, or just someone who loves a good business strategy session, this episode is for you. It's time to transform your sales, and maybe, just maybe, your entire business perspective. Tune in, and let the transformation begin! šš
As always, do mail us your feedback, comments and any questions you may have for our hosts at [email protected] We love hearing from you.
SHOW WEBSITE
CONNECT WITH OUR HOSTS
Sudeep Chawla - ā Linkedinā
Sharavana Raghavan - Linkedinā
FOLLOW US
CoBB - LinkedIn ā Instagramā
CREDITS
- Album Art & Design by ting.in
- Voiceovers by Anjale Stephanos
- Audio Edit by Janhavi Pethkar
- Music from Zapsplat.com
-
Please tell us what topics you'd like to have discussed on the CoBB, by filling in this CONTENT SUGGESTION FORMā
It only takes a few minutes, and it will help us provide you with the content most relevant to you.
****************************************
In the latest episode of CoBB | Conversations on the Business of Brands, Sharan and Sudeep unravel a paradox that every marketer faces but seldom talks about. This episode is not just a discussion; it's a guide to transforming your marketing challenges into triumphs.
Remember when we touched upon crowdsourcing wisdom? This episode takes that idea a step further. Marketers often find themselves bogged down with the desire to solve complex problems single-handedly ā whether it's attracting new consumers, upgrading current ones, or outshining the competition. The desire to deliver that perfect, glory-winning solution often overshadows a crucial strategy: sharing the problem.
But who do you share your problem with? Our hosts dive into the nitty-gritty, listing everyone from fellow marketers to your sales team, and discusses the 'how' of it. They lay out a blueprint ā stating the problem, hypothesizing barriers and opportunities, and setting clear expectations. The crux? Make them part of your mission.
The episode also highlights the power of collaboration with a real-world example ā remember the Gems surprise with Ben 10 toys? Plus, there's a tip on follow-ups that could be your game-changer.
Tune in for an insightful, discussion on how losing control in the right way could be your ticket to gaining it back, stronger than ever. As Sharan and Sudeep say, "Sometimes, the best way to solve a problem is to share it."
As always, do mail us your feedback, comments and any questions you may have for our hosts at [email protected]. We love hearing from you.
SHOW WEBSITE
CONNECT WITH OUR HOSTS
Sudeep Chawla - Linkedinā
Sharavana Raghavan - Linkedinā
FOLLOW US
CoBB - LinkedIn ā ā Instagramā
CREDITS
- Album Art & Design by ting.in
- Voiceovers by Anjale Stephanos
- Audio Edit by Janhavi Pethkar
- Music from Zapsplat.com
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