Afleveringen
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In this episode of Content Briefly, weâve interviewed Emily Triplett Lentz, Senior Manager, Content Marketing at Calendly, and discussed how she balances PLG and sales-led motion simultaneously, her thoughts on verticalizing content, where video and social fit into her 2024 plans, and the why behind her teamâs âAI hackathonâ.
This episode is brought to you by our friends at SHUFFLL.
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Timestamps:
00:00 Intro
03:54 Who is Emily Triplett Lentz?
04:13 Emilyâs background.
05:06 Calendly's journey from startup to enterprise.
06:36 Balancing PLG and sales-led motion simultaneously.
07:47 Calendly's content strategy.
10:38 Rethinking content amid challenges.
13:01 Calendlyâs team structure and operations.
15:56 Creator-led distribution.
18:17 Content verticalization & cross-team collaboration.
22:23 Internal & external content creation.
23:57 Important metrics for evaluating content performance.
25:10 The role of product marketing in PLG motions.
26:43 Communication tools for team collaboration.
28:16 Content prioritization and OKRs.
29:36 Balancing new and existing content.
31:57 Example of a successful content piece.
34:27 Personal reflections on scheduling links.
36:40 Calendly's AI summit.
40:48 Learn more about Emily and Calendly and get in touch.
41:35 Outro************************
Useful Links:
Calendly Website: https://calendly.com/
Emily's notes from the AI Summit:
https://docs.google.com/document/d/168gn06_v0zQ9mUJf-qLCOJ7FFSIw0P4RRwXyUFTXR1o/edit?usp=sharing
Emily on LinkedIn:
https://www.linkedin.com/in/emilytriplettlentz/************************
Stay Tuned:
âș Website: https://www.superpath.co/
âș YouTube: https://www.youtube.com/@superpath
âș LinkedIn: https://www.linkedin.com/company/superpath/
âș Twitter: https://twitter.com/superpathco************************
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In this episode of Content Briefly, we've interviewed Michael Lowe, Sr. Director, Corporate Marketing at At-Bay, and discussed his role back at Clari, the differences between coining a term and category creation, how content works in a category creation playbook, and more.
This episode is brought to you by our friends at Captain (https://www.contentcaptain.io/ and https://echoreads.io/).
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Timestamps:
00:00 Intro
03:46 Who is Michael Lowe?
04:25 Michaelâs background.
05:22 What is Clari?
08:29 How did they evaluate the idea of category creation?
10:27 Price point at Clari and how it affected the category creation.
13:26 Is category creation harder than âregularâ content marketing?
16:17 Coining a term vs. category creation.
19:43 Category creation playbook.
24:29 Content measurement in category creation.
27:22 Learnings from the category creation process.
31:19 Learn more about Michael and At-Bay and get in touch.
32:20 Outro
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Useful Links:
Michael on LinkedIn: https://www.linkedin.com/in/mlowe08/Website: https://www.at-bay.com/Clari: https://www.clari.com/************************
Stay Tuned:
âș Website: https://www.superpath.co/
âș YouTube: https://www.youtube.com/@superpath
âș LinkedIn: https://www.linkedin.com/company/superpath/
âș Twitter: https://twitter.com/superpathco
************************
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Zijn er afleveringen die ontbreken?
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In this episode of Content Briefly, we've interviewed Robyn Showers, Director, of Content Marketing at Apollo.io, and discussed what it is like to be in a mature company with an established content program, the story behind Apollosâ book publishing, and more.
This episode is brought to you by our friends at Minuttia (https://minuttia.com).
************************
Timestamps:
00:00 Intro
03:03 Who is Robyn Showers?
03:35 Robynâs background.
06:25 What is Apollo.io?
08:39 Writing approach at Apollo.io.
10:37 Apollo.ioâs content program.
13:53 The story behind the Outbound Sales book.
19:01 The process for writing and publishing the book.
22:33 What is Appolo Magazine?
26:10 Managing the content program for an established company.
31:48 How are the industry changes affecting Apolloâs content strategy?
36:28 Learn more about Robyn and Apollo.io and get in touch.
37:19 Outro************************
Useful Links:
Robyn on LinkedIn: https://www.linkedin.com/in/robynshowers/https://www.apollo.io/academy/guides/pipeline-generationhttps://www.amazon.com/dp/B0DHJ7VWJ9************************
Stay Tuned:
âș Website: https://www.superpath.co/
âș YouTube: https://www.youtube.com/@superpath
âș LinkedIn: https://www.linkedin.com/company/superpath/
âș Twitter: https://twitter.com/superpathco
************************
Donât forget to leave us a five-star review and subscribe to our YouTube channel.
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In this episode of Content Briefly, we've interviewed Hila Bouzaglou, Founder of Shelf, and discussed the specialization in niche content (e.g., supply chain), building a company culture, tackling difficult content topics, and more.
This episode is brought to you by our friends at Flying Cat Marketing (https://flyingcatmarketing.com/).
************************
Timestamps:
00:00 Intro
02:44 Who is Hila Bouzaglou?
03:26 Hilaâs background.
05:35 The origins of Shelf.
06:44 Solving the challenge of subject matter expertise.
09:35 The customer lifecycle at Shelf.
12:44 Building subject matter expertise internally.
15:42 Where do they find writers?
18:43 Practical application of AI in research for content writing.
23:13 Quality assurance for produced content.
25:36 The team dynamics at Shelf.
30:47 Building the muscle by doing hard work.
32:48 Learn more about Hila and Shelf and get in touch.
33:10 Outro
************************
Useful Links:
Book a call with Hila here: https://shelf-made.com/heavyweight-b2b-content-marketers/Hila on LinkedIn************************
Stay Tuned:
âș Website: https://www.superpath.co/
âș YouTube: https://www.youtube.com/@superpath
âș LinkedIn: https://www.linkedin.com/company/superpath/
âș Twitter: https://twitter.com/superpathco
************************
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In this episode of Content Briefly, we've interviewed Kasey Fleisher Hickey, Senior Director, Brand and Content at Attentive, and discussed the product, prioritizing daily tasks, creating impactful content, how content and brand overlaps, and more.
This episode is brought to you by our friends at Shelf (https://shelf-made.com/heavyweight-b2b-content-marketers/).
************************
Timestamps:
00:00 Intro
02:56 Who is Kasey Fleisher Hickey?
03:17 Kaseyâs background.
04:13 What is Attentive?
04:58 Black Friday and Cyber Monday marketing campaigns.
06:14 Experience leading content at Attentive for 4 years.
08:08 Content as a program vs. content as a service.
11:03 Content team structure at Attentive.
12:10 Setting boundaries between other teams.
17:40 Content prioritization and being disciplined.
20:03 How brand and content overlap.
21:49 Brand team at Attentive.
23:23 Brand as a differentiator.
25:20 Building a consistent experience for customers.
27:45 Doing more with less.
29:56 Learn more about Kasey and Attentive and get in touch.
30:34 Outro************************
Useful Links:
Kasey on LinkedIn: https://www.linkedin.com/in/kaseyfleisherhickey/Job opportunity: https://jobs.lever.co/attentive/85271a21-692b-42ca-866d-a28e56e94624Website: https://www.attentive.com/************************
Stay Tuned:
âș Website: https://www.superpath.co/
âș YouTube: https://www.youtube.com/@superpath
âș LinkedIn: https://www.linkedin.com/company/superpath/
âș Twitter: https://twitter.com/superpathco
************************
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In this episode of Content Briefly, Tommy Walker, Founder of The Content Studio, presented his State of (Dis)Content and discussed the surveyâs insights, learnings, and more.
Access the full report here: https://www.thecontentstudio.com/the-state-of-discontent/
This episode is brought to you by our friends at Shelf (https://shelf-made.com/heavyweight-b2b-content-marketers/).
************************
Timestamps:
00:00 Intro
03:41 The âwhyâ behind The State of (Dis)Content.
07:38 Tommyâs thoughts on the report.
09:20 Key survey information.
11:58 The good news.
15:23 The not so good news.
23:49 The really bad news.
25:38 Tommyâs most creative and fulfilling period.
28:08 The worst news of all.
29:09 Reasons for not doing market research.
41:40 What has Content Marketing discontent?
43:13 Job market sentiment.
48:37 Management and getting executives to buy in.
57:30 Q&A session.
58:01 What does it mean to be a content marketer today?
1:03:47 How to do audience research.
01:09:55 Wrapping things up.
01:11:30 Outro
************************
Useful Links:
The State of (Dis)ContentTommy on LinkedInThe Content Studio************************
Stay Tuned:
âș Website: https://www.superpath.co/
âș YouTube: https://www.youtube.com/@superpath
âș LinkedIn: https://www.linkedin.com/company/superpath/
âș Twitter: https://twitter.com/superpathco
************************
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Signup for Superpath Pro here â https://www.superpath.co/ And use code "ericdoty" to knock 20% off.
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In this episode of Content Briefly, we've discussed with Eric Doty about his new role as Head of Community at Superpath, relaunching Superpath Pro, one-on-ones for pro members, and all the fascinating things weâre working on.
This episode is brought to you by our friends at Captain (https://www.contentcaptain.io/ and https://echoreads.io/).
************************
Timestamps:
00:00 Intro
03:12 Eric Doty becomes Head of Community at Superpath.
05:42 Existing plans and transitioning to the Superpath Pro tier.
08:33 Whatâs included in Superpath Pro?
10:28 Building connections through the community.
12:27 Superpathâs courses series.
13:58 Upcoming initiatives.
15:08 Building software.
16:24 Enjoy the launch of Superpath Pro.
17:52 Outro
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Useful Links:
https://www.linkedin.com/in/edoty/https://superpath.co************************
Stay Tuned:
âș Website: https://www.superpath.co/
âș YouTube: https://www.youtube.com/@superpath
âș LinkedIn: https://www.linkedin.com/company/superpath/
âș Twitter: https://twitter.com/superpathco
************************
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In this episode of Content Briefly, we've interviewed Jessi Craige Shikman, Editor at First Round Capital, and discussed how the First Round Review operates, some of the best interview tips, how she empowers writers with good editing and feed processes, and more.
This episode is brought to you by our friends at Duckbill (https://www.getduckbill.com/). Use code SUPERPATH for 50% off for the first two months.
************************
Timestamps:
00:00 Intro
03:03 Who is Jessi Craige?
03:25 Jessiâs background.
03:55 Editorâs role at First Round Capital.
05:01 Contentâs purpose at First Round Capital.
06:36 Creating relevant expert-led content.
09:28 Jessiâs day-to-day and content calendar.
10:29 Are there still available topics to cover?
11:36 Has AI creeped into their workflow?
13:09 Differences in creating content for SaaS companies and a VC firm.
17:21 Content reporting at First Round Capital.
18:14 Investing in owned channels.
20:02 Are there technical SEO issues with a large library of content?
21:04 The intersection of the Review and their podcast.
22:22 Is there a significant video component to content in the First Round?
23:21 Transitioning from a writing role to an editor role.
24:47 Editorial tips to make writers better.
26:07 How much time does the editorial work take?
27:42 What to expect from the First Round.
28:39 Learn more about Jessi and First Round Capital and get in touch.
29:17 Outro
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Useful Links:
https://www.linkedin.com/in/jessi-craige-shikman-47650a75/https://review.firstround.com/https://every.to/https://lex.page/************************
Stay Tuned:
âș Website: https://www.superpath.co/
âș YouTube: https://www.youtube.com/@superpath
âș LinkedIn: https://www.linkedin.com/company/superpath/
âș Twitter: https://twitter.com/superpathco
************************
Donât forget to leave us a five-star review and subscribe to our YouTube channel.
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In this episode of Content Briefly, we've interviewed Hailley Griffis, Head of Communications and Content at Buffer, and discussed how communications and content intersect at Buffer, the legacy of Buffer's content marketing program, and more.
This episode is brought to you by our friends at SHUFFLL.
************************
Timestamps:
00:00 Intro
02:58 Who's Haley Griffis?
03:14 Haley's background.
04:52 Transition from PR to content.
08:27 Buffer's culture of transparency.
13:37 Challenges and opportunities of maintaining a large blog.
17:50 Adaptable content strategy.
20:56 Low-performing content and audience engagement.
21:54 Content tracking and reporting.
24:54 Net new content and multimedia.
29:54 Buffer's hall of fame articles.
33:30 Learn more about Hailley and Buffer and get in touch.
35:04 Outro
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Useful Links:
https://www.linkedin.com/in/hailleygriffis/https://buffer.comhttps://www.hailleygriffis.com/https://www.makework.work/************************
Stay Tuned:
âș Website: https://www.superpath.co/
âș YouTube: https://www.youtube.com/@superpath
âș LinkedIn: https://www.linkedin.com/company/superpath/
âș Twitter: https://twitter.com/superpathco
************************
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In this episode of Content Briefly, weâve interviewed Jakub Rudnik, Head of Content & SEO at Softr, and discussed what itâs like to market a product with many use cases, and more.
This episode is brought to you by our friends at Captain (https://www.contentcaptain.io/ and https://echoreads.io/).
************************
Timestamps:
00:00 Intro
03:07 Who is Jakub Rudnik?
04:13 Jakubâs background.
06:54 Whatâs Softr and its core use cases?
11:00 The no-code advantage in marketing Softr.
13:34 How we think of content SEO at Softr.
16:53 Who handles tutorial content at Softr.
18:33 The type of customers we serve plus more use cases.
22:14 The sales process at Softr.
23:12 Finding success with blog post content.
25:52 How we measure content success and report data.
29:28 Learn more about Jakub and Softr and get in touch.
31:25 Outro************************
Useful Links:
https://www.linkedin.com/in/jakubrudnik/https://www.softr.io/************************
Stay Tuned:
âș Website: https://www.superpath.co/
âș YouTube: https://www.youtube.com/@superpath
âș LinkedIn: https://www.linkedin.com/company/superpath/
âș Twitter: https://twitter.com/superpathco
************************
Donât forget to leave us a five-star review and subscribe to our YouTube channel.
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Link to the 2024-2025 Blueprint for High-Impact Content: https://redpointcontent.com/free-report-download/
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In this episode of Content Briefly, weâve interviewed Becky Lawlor, Founder, and Chief Research & Content Officer at Redpoint, and discussed her B2B buyers guide, her findings, and more.
This episode is brought to you by our friends at Duckbill. Use code SUPERPATH for 50% off for the first two months.
************************
Timestamps:
00:00 Intro
03:09 Who is Becky Lawlor?
04:05 The role of original research in thought leadership content.
05:40 The rise of data-driven content.
07:55 Becky's B2B Buyer Guide report.
10:48 Challenges and benefits of original research.
13:23 In-house vs third-party reports.
17:18 The execution challenges of original research.
20:30 Gated vs. open access to original research.
24:13 Research sources: product and third-party data.
27:24 AI in content creation and original research.
31:08 Learn more about Becky and Redpoint and get in touch.
32:00 Outro
************************
Useful Links:
https://redpointcontent.com/https://www.linkedin.com/in/beckylawlor/************************
Stay Tuned:
âș Website: https://www.superpath.co/
âș YouTube: https://www.youtube.com/@superpath
âș LinkedIn: https://www.linkedin.com/company/superpath/
âș Twitter: https://twitter.com/superpathco
************************
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-
In this episode of Content Briefly, weâve interviewed Ray Mina, VP of Marketing at Freshpaint, and discussed the long sales cycle at Freshpaint, the role of content in sales cycles, handling content during changes, and more.
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Timestamps:
00:00 Intro
01:36 Who is Ray Mina and What is Freshpaint?
02:39 The challenges of CDPs in healthcare.
03:53 The tightrope of healthcare marketing without breaking rules.
05:15 Fast-tracking the sales cycle in a compliance-driven market.
06:48 Building trust through content in regulated marketing environments.
08:39 Creating legally sound content for specialized markets.
10:24 The impact of strategic content choices at Freshpaint.
15:27 Integrating content, partnerships, and events for healthcare marketing.
18:07 Strategic storytelling and measurement in content marketing.
22:08 Proving marketing value before brand building.
23:30 Content leadership in times of change.
25:44 Learn more about Ray and Freshpaint and get in touch.************************
Useful Links:
https://www.linkedin.com/in/raymina/https://www.freshpaint.io/https://info.freshpaint.io/freshpaint-5-newsletterhttps://www.superpath.co/blog/episode-26-freshpaint-a-content-strategy-crash-course-with-mark-rogers************************
Stay Tuned:
âș Website: https://www.superpath.co/
âș YouTube: https://www.youtube.com/@superpath
âș LinkedIn: https://www.linkedin.com/company/superpath/
âș Twitter: https://twitter.com/superpathco
************************
Donât forget to leave us a five-star review and subscribe to our YouTube channel.
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In this episode of Content Briefly, weâve interviewed Kisha Velazquez, Web Content Manager at Fordham University School of Law, and discussed how she came into content marketing from entrepreneurship, how she uses content SEO to attract visitors, and more.
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Timestamps:
00:00 Intro
03:25 Who is Kisha Kisha Velazquez?
03:55 Kishaâs background.
07:22 Going into content marketing with an entrepreneurship background.
09:58 Acquiring customers (in this case law students) at Fordham University School of Law.
11:48 Day-in-the-life as a web content manager at Fordham.
15:42 What goes into making the Fordham website accessible.
17:02 Engaging subject matter experts for content marketing material.
19:56 The type of web pages we publish at Fordham.
21:47 How we approach SEO marketing.
22:42 Domain authority and page ranking.
24:50 Workflows and work-life balance working for a startup vs an established brand.
29:23 The transition from startup to academic setting.
31:07 Recent initiatives at Fordham.
32:14 Learn more about Kisha and Fordham University School of Law and get in touch.
33:15 Outro************************
Useful Links:
Website: https://www.fordham.edu/school-of-law/
Kisha on LinkedIn: https://www.linkedin.com/in/kishavelazquez/************************
Stay Tuned:
âș Website: https://www.superpath.co/
âș YouTube: https://www.youtube.com/@superpath
âș LinkedIn: https://www.linkedin.com/company/superpath/
âș Twitter: https://twitter.com/superpathco************************
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-
In this episode of Content Briefly, weâve interviewed Erica Schneider, Founder of Content Sparring, and discussed her unique, non-traditional approach to the business of content beyond just the craft and more.
This episode is brought to you by our friends at Captain (https://www.contentcaptain.io/ and https://echoreads.io/).
************************
Timestamps:
00:00 Intro
02:29 Who is Erica Schneider?
03:15 Erica Schneiderâs background.
05:01 How LinkedIn fits into Ericaâs strategy.
08:20 The target client at Content Sparring.
10:58 One effective hack to keep the content flowing.
17:13 Solopreneur vs. Creator.
18:55 Thoughts on employee turnover.
21:14 The flexibility and complexities of the creator economy.
25:11 Day-in-the-week at Content Sparring.
27:15 Learn more about Erica and Content Sparring and get in touch.
27:59 Outro************************
Useful Links:
https://www.contentsparring.com/https://www.ericaschneider.me/https://cut-the-fluff.ck.page/https://www.linkedin.com/in/erica-schneider66/************************
Stay Tuned:
âș Website: https://www.superpath.co/
âș YouTube: https://www.youtube.com/@superpath
âș LinkedIn: https://www.linkedin.com/company/superpath/
âș Twitter: https://twitter.com/superpathco
************************
Donât forget to leave us a five-star review and subscribe to our YouTube channel.
-
In this episode of Content Briefly, weâve interviewed Ross Hudgens, Founder and CEO at Siege Media, and discussed how Siege Media has navigated its growing pains successfully, his insights on SaaS and the content world, and much more.
This episode is brought to you by our friends at Verblio (https://www.verblio.com/) â contact [email protected].
************************
Timestamps:
00:00 Intro.
02:39 Who is Ross Hudgens?
03:33 Ross background.
06:18 Customerâs take on SEO marketing and the future of AI.
08:02 What the average customer engagement looks like at Siege Media.
10:13 The growth journey at Siege Media.
12:32 What the company culture looks like.
13:54 Transitioning from remote-friendly to fully remote.
15:42 Founderâs role play in terms of now vs then at Siege Media.
18:22 Getting more work and subcontracting as a freelancer.
20:21 Red flags/green flags from client needs or expectations.
23:07 How the AI trend has evolved over time.
25:15 Whatâs been going on at Siege Media recently?
27:02 Learn more about Ross and Siege Media and get in touch.
27:38 Outro************************
Useful Links:
Website: https://www.siegemedia.com/
Ross on LinkedIn: https://www.linkedin.com/in/rosshudgens/************************
Previous Episodes:
âș Zapier: Lane Scott Jones on proving a 454% content ROI (rerun) https://www.youtube.com/watch?v=kJkwbW18-pY
âș Juro: Tom Bangay on building customer personas and creating content for their target market https://www.youtube.com/watch?v=2B1b7RqWHas
âș ClickUp: Amrita Mathur on turning freemium users into paying customers. https://www.youtube.com/watch?v=cSe_QzJngvM************************
Stay Tuned:
âș Website: https://www.superpath.co/
âș YouTube: https://www.youtube.com/@superpath
âș LinkedIn: https://www.linkedin.com/company/superpath/
âș Twitter: https://twitter.com/superpathco -
In this episode of Content Briefly, weâve interviewed Ben Bradbury, GM of Audio/Video & Production at Workweek, and discussed Workweek's talent-first approach to B2B content, why empowering your writers and creators is so important, how to repurpose content for maximum impact, and more.
This episode is brought to you by our friends at Verblio (https://www.verblio.com/) â contact [email protected].
************************
Timestamps:
00:00 Intro
02:40 Who is Ben Bradbury?
03:01 Benâs background.
05:43 How does Workweek work?
09:04 Talent-first approach of Workweek.
11:59 Is it easier to launch a podcast or a newsletter?
14:18 Does Workweek have a studio business?
17:00 Building a community with creators.
21:18 Getting a good understanding of SaaS by building audience-first content.
22:32 Different types of content at Workweek.
27:02 Direct and in-direct monetization at Workweek.
28:05 Benâs thoughts on virtual events.
32:59 Subject-matter expertise for content.
35:43 Different mediums require different skill sets.
42:48 How to repurpose content for maximum impact.
46:45 Time spent on content creation vs. content repurposing.
48:26 Knowledge sharing at Workweek.
51:36 Building personalities and content differentiation.
53:10 Learn more about Ben and Workweek and get in touch.
55:23 Outro
************************
Useful Links:
Website: https://workweek.com/
Ben on LinkedIn: https://www.linkedin.com/in/benbradbury/
Subject Matter Podcast: https://workweek.com/show/subject-matter/
************************
Stay Tuned:
âș Website: https://www.superpath.co/
âș YouTube: https://www.youtube.com/@superpath
âș LinkedIn: https://www.linkedin.com/company/superpath/
âș Twitter: https://twitter.com/superpathco
************************
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-
In this episode of Content Briefly, weâve interviewed Lane Scott Jones, Director of Corporate Marketing (Interim) at Zapier, and discussed her innovative strategies for achieving a staggering 454% content ROI, the expansion of her marketing team to 20 members, the reasoning behind Zapier's prolific output of 85 articles per month, and more.
This episode is brought to you by our friends at Campfire Labs (https://www.campfirelabs.co/).
************************
Timestamps:
00:00 Intro
02:33 Who is Lane Scott Jones?
02:55 Laneâs Background.
03:42 Whatâs Zapier?
04:47 The target personas at Zapier.
06:51 How Zapier manages hundreds of use cases.
09:15 The team makeup at Zapier.
17:24 Community at Zapier.
19:08 Zapierâs version of content ops.
20:53 Tracking content success at Zapier [Content ROI].
31:14 Content ROI reporting at Zapier.
36:01 Who the Head of Content reports to at Zapier.
36:35 Headcount at Zapier and collaboration.
38:44 Documentation and automation process at Zapier.
41:12 Use cases for generative AI like ChatGPT.
49:20 Learn more about Lane and Zapier and get in touch.
51:08 Outro************************
Useful Links:
Website: https://zapier.com/
Lane on LinkedIn: https://www.linkedin.com/in/lanescottjones/************************
Stay Tuned:
âș Website: https://www.superpath.co/
âș YouTube: https://www.youtube.com/@superpath
âș LinkedIn: https://www.linkedin.com/company/superpath/
âș Twitter: https://twitter.com/superpathco************************
Content, Briefly is also supported by Minuttia (https://minuttia.com).
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In this episode of Content Briefly, weâve interviewed Tom Bangay, Senior Director, Content & Community at Juro, and discussed how Juro targets and engages its audience through a multifaceted content strategy, and more.
This episode is brought to you by our friends at Minuttia.
************************
Timestamps:
00:00 Intro
01:16 Who is Tom Bangay?
02:01 Tomâs Background.
02:42 Whatâs Juro?
03:53 Using the Juro AI tool to craft first drafts of service contracts.
05:08 Juroâs target customers and use cases.
06:43 Academic background vs hands-on experience as a marketer.
08:27 The challenge of finding subject matter experts in content marketing.
09:44 Juroâs overall content strategy.
15:00 Where does organic search fit in Juroâs top-down content strategy?
17:43 The âwhyâ of creating a Slack community at Juro.
25:10 What the content team at Juro looks like.
26:12 The idea behind the podcasts done at Juro.
28:23 Experimenting with video podcasts.
29:27 Learn more about Tom and Juro and get in touch.
30:25 Outro************************
Useful Links:
Website: https://juro.com/
Tom on LinkedIn: https://www.linkedin.com/in/tom-bangay/
************************
Stay Tuned:
âș Website: https://www.superpath.co/
âș YouTube: https://www.youtube.com/@superpath
âș LinkedIn: https://www.linkedin.com/company/superpath/
âș Twitter: https://twitter.com/superpathco
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In this episode of Content Briefly, weâve interviewed Araminta Robertson, Founder & Managing Director at Mint Studios, and discussed her decision to niche down to fintech clients, her approach to setting up customer reporting to track ROI on content, and more.
This episode is brought to you by our friends at Animalz.
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Timestamps:
00:00 Intro
02:44 Who is Araminta Robertson?04:01 Typical client at Mint Studios.
04:58 The âwhyâ behind niching down to fintech clients.
06:55 PPC vs. SEO in content marketing.
08:52 Mint Studioâs in-depth process for finding the right keywords.
11:53 Transitioning from freelancing to starting an agency.
14:02 Freelancing vs. starting an agency.
16:35 Fin-tech founders' approach to measuring ROI.
17:56 Tracking progress and reporting back to clients.
19:28 Setting up Hubspot reporting to track revenue.
22:49 Focusing on the most critical metrics in reporting.
24:45 Using paid ads and SEO together in content marketing.
26:31 Slack group for fintech marketers.
27:53 Learn more about Araminta and Mint Studios and get in touch.
28:28 Outro
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Useful Links:
Website: https://www.mintcopywritingstudios.com/
Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/
Slack group: https://www.fintechmarketinghub.com/slack************************
Stay Tuned:
âș Website: https://www.superpath.co/
âș YouTube: https://www.youtube.com/@superpath
âș LinkedIn: https://www.linkedin.com/company/superpath/
âș Twitter: https://twitter.com/superpathco
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Donât forget to leave us a five-star review and subscribe to our YouTube channel.
Content, Briefly is produced by our friends at Minuttia.
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In this episode of Content Briefly, weâve interviewed Amrita Mathur, VP, of Marketing at ClickUp and discussed strategies for converting their 70,000 freemium users into paying customers, the crucial role of content in driving these conversions, the complexities of navigating a large pool of freemium leads and more.
This episode is brought to you by our friends at Animalz.
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Timestamps:
00:00 Intro
01:53 Who is Amrita Mathur?
05:59 Figuring out whoâs who inside a large âfreemiumâ leads pool.
07:30 Prioritizing marketing efforts into three buckets.
12:19 Challenge in working through 70,000 free sign-ups and getting value out of that.
16:07 Hard-to-ignore importance of content in all marketing efforts.
19:59 Four types of content teams at ClickUp.
23:45 Understanding the target audienceâs pain points to create effective campaigns.
27:36 Learn more about Amrita and ClickUp and get in touch.
28:48 Outro
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Useful Links:
Website: https://clickup.com/
Amrita on LinkedIn: https://www.linkedin.com/in/amritamathur/
Amrita on Twitter: https://x.com/AmritaMathur
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Stay Tuned:
âș Website: https://www.superpath.co/
âș YouTube: https://www.youtube.com/@superpath
âș LinkedIn: https://www.linkedin.com/company/superpath/
âș Twitter: https://twitter.com/superpathco
************************
Donât forget to leave us a five-star review and subscribe to our YouTube channel.
Content, Briefly is produced by our friends at Minuttia.
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