Afleveringen
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âI really wanted to give people a story and a journey they could understand, and simplify hair care, because throughout my career Iâve found it can be confusing for a lot of people,â shares Sarah Potempa, founder and CEO of The Beachwaver Co. Sarah joins Lindsay Pinchuk this week to share her path from celebrity hairstylistâworking with clients like Rachel Zoeâto creating the Beachwaver, a rotating curling iron designed to make hairstyling at home easier. One turning point came at QVC, where, with just a prototype in hand, she pitched her product and secured a major order that propelled her brand forward.
Sarah opens up about the valuable lessons sheâs learned on flexibility, authenticity, and building a strong communityâparticularly during the pandemic when she pivoted to direct-to-consumer sales and used TikTok to connect with her audience. How do you scale a business to meet growing demand while keeping that personal touch? Sarah tackled this by focusing on customer relationships and maintaining top-notch quality in her products. Her story is a powerful reminder of the importance of perseverance, creativity, and staying true to your vision as an entrepreneur.
Quotes
âI really wanted to give people a story and a journey that they could understand and simplify hair care, because what Iâve found throughout my career is that it can be a little confusing to a lot of people.â (23:48 | Sarah Potempa) âI would do the website live and the TikTok live at the same time until I realized these are different audiences, and they need different experiences.â (34:05 | Sarah Potempa)âYou also have to educate yourself and learn⊠It took me a really, really long time to get to where we are on TikTok because I wanted to be perfect, and I wanted to feel like we were this big, huge brand when we werenât⊠I just learned that, âYou know what, I have to deal with it.â I have to learn every element of this business. I have to know whoâs replying and how to the customers.â (47:26 | Sarah Potempa) âWhile youâre live streaming, show the real you. And thatâs okay because thatâs something I struggled with. Donât be afraid to be yourself and show that.â (53:59 | Sarah Potempa)âEnjoy the moment and appreciate the struggles, the hard times.â (56:19 | Sarah Potempa)Connect with Sarah Potempa:
https://www.instagram.com/sarahpotempa/
https://www.tiktok.com/@thebeachwaver
Register for Marketing Made Simple for Small Business: https://www.lindsaypinchuk.com/mmsfall2024
Subscribe to the Dear FoundHer... newsletter: https://lindsaypinchuk.myflodesk.com/foundherfridays
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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âI am like a cheerleader in human form,â says Leslie Randolph, a self-confidence coach and founder of The Coach Chronicles. This week, she sat down with Lindsay Pinchuk to discuss how she went from being a new coach to fully booked in just two years, using marketing strategies she learned from Lindsayâs mentorship program, âMarketing Made Simple for Small Business.â
Leslieâs story serves as a powerful example to the value of perseverance and adaptability as well as the challenge of overcoming self-doubt. She shares how connecting with her ideal audienceâmoms of teenage girlsâwas often about silencing her âinner teenâ voice and focusing on building meaningful partnerships.
Being adaptable has been essential to Leslieâs success. She tailored her services to meet client needs while cultivating trust through lead magnets, newsletters, and social media. What role does showing up, even when itâs tough, play in success? Leslieâs story shows how staying open to experimentation can make all the difference.
Lindsay and Leslie also dive into the emotional side of entrepreneurship. Their advice? Believe in yourself, donât wait for perfection, and, most importantly, enjoy the process.
Quotes
âMy strategy has been a bit of spaghetti on the wallâwhat works? You wonât know what works until you try. And so I tried.â (09:23 | Leslie Randolph) âIt is the willingness to try. It is the willingness to fail. It is the willingness to see what happens because it could have been really easy to say, âOh, thatâs never going to happen,â or âOh, theyâre not going to pick me? You have to believe in yourself, and you have to be willing to see whatâs possible, even when youâre scared, even when you doubt.â (31:58 | Leslie Randolph) âI think when youâre doing this, find as many ways as you can to reach your goal through things you love because there are some really hard days. And like I said, this is a beautiful problem to have right now, right? So, continue to do things that you love that also build the business and get your name out there.â (40:11 | Leslie Randolph) âBelieve in yourself and begin. Allow yourself to be bad at first, and enjoy the journey along the way. I think thatâs a big one right nowâenjoying the process because itâs a journey. Itâs not an overnight, three-step process. It is a journey. Have fun while youâre doing it.â (44:14 | Leslie Randolph)Connect with Leslie Randolph:
Follow Leslie on IG: @the_coach_chronicles
Listen to Leslie's Podcast: Why Didn't They Tell Us: https://podcasts.apple.com/us/podcast/why-didnt-they-tell-us/id1656153036
Register for Marketing Made Simple for Small Business: https://www.lindsaypinchuk.com/mmsfall2024
Subscribe to the Dear FoundHer... newsletter: https://lindsaypinchuk.myflodesk.com/foundherfridays
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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Zijn er afleveringen die ontbreken?
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Host, Lindsay Pinchuk shares her journey of building Bump Club and Beyond through community-driven events. She emphasizes the importance of in-person connections, especially in a post-pandemic world, and discusses how hosting events can significantly enhance business growth. Lindsay provides practical strategies for organizing successful events, highlighting the need for community feedback and the potential for collaboration among attendees. She reflects on her experiences and the transformative impact of events on her business and community.
Takeaways
In-person connections are irreplaceable, even in a digital age.Events can drive community engagement and business growth.Feedback from attendees is crucial for improving events.Simple, no-frills events can be highly effective---your events don't have to be grandiose to work. The right event strategy can lead to loyal customers for years to come. Lindsay's Bump Club and Beyond customers now come to her Dear FoundHer... Live events. Hosting events can transform your business model and your bottom line.Grab Lindsay's E-Book: The Event Blueprint for Small Business and get the step-by-step instructions on how to execute an effective event for your business.
Lindsay's group mentorship, Marketing Made Simple for Small Business is OPEN for registration for the last time in 2024. Use the code FOUNDHER for 30% off plus some great bonuses. Click here for more information.
https://www.lindsaypinchuk.com/mmsfall2024
Subscribe to the Dear FoundHer... newsletter: https://lindsaypinchuk.myflodesk.com/foundherfridays
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher
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Recently, Host, Lindsay Pinchuk, was approached for some advice by someone who was struggling to get new clients. With nearly a half a million Instagram followers, Lindsay was floored that this was even a possibility. But she asked a simple question, that uncovered the key to why this was happening. TUNE IN to hear the five SIMPLE tips that Lindsay shared with this female entrepreneur to help her turn around her business immediately.
Lindsay's group mentorship, Marketing Made Simple for Small Business is OPEN for registration for the last time in 2024. Use the coe FOUNDHER for 30% off plus some great bonuses. Click here for more information.
https://www.lindsaypinchuk.com/mmsfall2024
Subscribe to the Dear FoundHer... newsletter: https://lindsaypinchuk.myflodesk.com/foundherfridays
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher
Hosted on Acast. See acast.com/privacy for more information.
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âWhen it comes to business, I have zero fear,â says Julia Haart, entrepreneur and star of Netflix's âMy Unorthodox Life.â This week, Julia joins Lindsay Pinchuk to share her remarkable journey from an ultra-Orthodox Jewish community to becoming a self-made businesswoman.
Julia recounts the key moments that gave her the courage to leave her restrictive upbringing at the age of 42 and pursue a career in fashion. Despite having no formal education, she launched a groundbreaking shoe collection and became the creative director at La Perla, where her fresh perspective and creativity played a key role in shaping La Perlaâs direction during her time as creative director.
In this episode, Julia dives into the power of self-belief, sharing how her personal struggles now fuel her desire to uplift others. What role does self-confidence play in changing your own path? For Julia, it was essential, and sheâs dedicated to empowering women to achieve financial independence. Her latest venture, Body by Julia Haart, is a continuation of her mission to improve womenâs lives by combining style and comfort.
Julia Haartâs resilience and the influence sheâs had on both the fashion industry and beyond serve as a powerful reminder: with enough courage and determination, it's possible to break free from societal expectations and design a life thatâs truly your own.
Quotes
âIâm an extremely proud Jew and am fighting on behalf of the Jewish people, especially since anti-Semitism has exploded since October 7th. Iâm not a fan of ultra-Orthodox religion of any kind or any form of extremist behavior.â (05:13 | Julia Haart)âSomething that most women have tremendous difficulty with is acknowledging theyâre not happy and giving themselves permission to choose a different life.â (14:18 | Julia Haart)âPeople always ask me, âOh my God, how do you walk in those high heels?â My answer has always been, âOne step at a time.â And that is really an answer for how to build a businessâone step at a time.â (26:25 | Julia Haart) âI built a billion-dollar business in two years through COVID. Why? Because I took a modeling agency, transformed it into a media conglomerate, and started selling data and packaging media deals in a way that, for the first time in history, made your ad dollar quantifiable and trackable⊠I changed the way people market. So, itâs always about not just looking at what is but finding the spaces in between and identifying what isnât. Thatâs how you build a business.â (33:37 | Julia Haart) âWe have to tell our stories and we have to tell them truthfully. We have to show the bumps and the bruises. Otherwise, we just make women feel worse about themselves, not better.â (39:26 | Julia Haart)Connect with Julia Haart:
https://www.instagram.com/juliahaart/
Join Lindsay's group mentorship, Marketing Made Simple for Small Business:
https://www.lindsaypinchuk.com/mmsfall2024
Subscribe to the Dear FoundHer... newsletter: https://lindsaypinchuk.myflodesk.com/foundherfridays
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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âI need to show other women how to do this,â says Carrie Kerpen, founder and CEO of The Whisper Group, as she reflects on the challenges of scaling, selling, and leading a business in a male-dominated industry. In this episode, she joins Lindsay Pinchuk to explore a critical but often overlooked topic: exit strategies for female entrepreneurs.
Carrie highlights the disparities in exit values for female-led companies, which inspired her to create The Whisper Group. Her advisory practice is dedicated to helping women-owned businesses prepare for successful exits, using a unique approach known as the Whisper Way. How can female entrepreneurs ensure they maximize their businessâs value during negotiations? The Whisper Way provides the tools and strategies to achieve this.
The episode also explores the emotional aspects of selling a business. Carrie underscores the importance of taking your time, being vigilant for potential red flags, and conducting thorough due diligence. She and Lindsay discuss the importance of finding the right acquirer and the value of having an exit coach for support.
As Carrie shares her journey in building The Whisper Group, she reinforces her commitment to empowering women to achieve successful business exits. Join Lindsay and Carrie in this episode of Dear FoundHer⊠for valuable insights into the complexities of exit strategies, the preparation required, and the emotional journey of entrepreneurship for women.
Quotes
âOverall, my exit was greatâthe acquirer was great. But the biggest thing I would have changed was calming myself. You really need an exit coach for that, and thatâs what I hope we can provide for other female founders. People can tell you, âSlow down. Itâs okay. Itâs going to get done.â If I had slowed down a bit, it would have turned out even better.â (17:45 | Carrie Kerpen) âThe thing I wish most female founders knew is that the more money youâre able to figure out how to pull out, the more youâll be worth at exit.â (20:56 | Carrie Kerpen) âItâs really mission-based, and I want this business to make a lot of money because I want to show women what can be done.â (42:39 | Carrie Kerpen) âIdeas are great, but executing on that idea is really important, and thereâs no better demonstration of execution than a strong focus on generating revenue.â (49:01 | Carrie Kerpen)Connect with Carrie Kerpen:
http://www.instagram.com/carriekerpen
Report on female founded exits: closetheexitgap.com
Join Lindsay's group mentorship, Marketing Made Simple for Small Business:
https://www.lindsaypinchuk.com/mmsfall2024
Subscribe to the Dear FoundHer... newsletter: https://lindsaypinchuk.myflodesk.com/foundherfridays
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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âI saw firsthand how food can really, I hate to say âbridge culturesâ because itâs overused, but itâs true. It brings people together,â says Crystal Ung, founder and CEO of Bowlcut. In this episode, Crystal joins Lindsay Pinchuk to talk about the inspiration behind Bowlcut, a brand that grew out of her passion for healthier, authentic Asian sauces and her desire to challenge common misconceptions about Asian cuisine.
Crystal shares her entrepreneurial journey, explaining how she spotted a gap in the market for nutritious sauces and the hurdles she faced in manufacturing and supply chain management. How does grassroots marketing influence a brandâs growth? For Crystal, itâs been essential. By connecting directly with customers, Bowlcut has expanded steadily, now available in 500 independent retailers, including Sur La Table and World Market, with even more growth on the horizon.
Offering valuable advice to aspiring female founders, Crystal highlights the importance of building a strong support network, choosing the right partners, and making self-care a priority. Lindsay wraps up their conversation with a key takeaway: understanding when to seek help and using freelance or project-based support to drive business growth.
Quotes
âWhat I observed working in my dadâs restaurant was that, yes, there was hate and negative comments, but I also saw a beautiful side of humanity. Food really brought communities together and sparked curiosity about our culture and heritage.â (06:49 | Crystal Ung)âI saw firsthand how food can really, I hate to say âbridge culturesâ because itâs overused, but itâs true. It brings people together. I thought there was no better time than now for a brand like Bowlcut to exist because, hopefully, one day we can scale that impactâbringing people together through food. Being inclusive is a core element of our brand.â (07:24 | Crystal Ung) âWhen we think about our mission, itâs very much rooted in our origin story. But what really excites me and keeps me dreaming about the future is that weâre redefining what eating well tastes like for a new generation.â (09:42 | Crystal Ung)âAs a small brand, youâre often seen as disposable, like, okay, there will be another small brand tomorrow. Who cares? So, finding the right partners who believe in you and in your future growth is really, really important.â (31:10 | Crystal Ung) âI think itâs really important to carve out time for yourself. Even if itâs literally just five minutes, you need a moment to take a step back because thereâs going to be so much going on. Your mind will be split in a million ways, and youâll feel overwhelmed and stressed. To make better decisions, you need that moment for clarity.â (39:40 | Crystal Ung)Connect with Crystal Ung:
https://thebowlcut.com/
https://www.instagram.com/getbowlcut/
RSVP for Dear FounHer... LIVE events: http://www.dearfoundher.com/events
Subscribe to the Dear FoundHer... newsletter: https://lindsaypinchuk.myflodesk.com/foundherfridays
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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âJust as I carefully choose my outfits and accessories every day, I put the same thought into how my room would look,â shares Amanda Zuckerman, co-founder and president of Dormify, a leading retailer specializing in college dorm and apartment essentials. This week, Amanda joins Lindsay Pinchuk to dive into the importance of truly listening to the community around a brandâa practice that has been central to Dormifyâs success.
Amandaâs entrepreneurial journey began in her own college dorm, where she identified a gap in the market for stylish, functional decor. This insight sparked the creation of Dormify, a thriving business now partnered with nearly 900 colleges and universities and supported by a vibrant community of over 1,000 student ambassadors. But what really drives Dormifyâs growth? Amanda emphasizes the critical need to understand and connect with Generation Z, the companyâs primary customers.
Reflecting on Dormifyâs early days, Amanda recounts how they built their brand from the ground up, starting with a WordPress blog that engaged college students and their families. This focus on content and community laid the foundation for their success and allowed them to seamlessly transition to emerging social media platforms like Instagram, Pinterest, and TikTok. A pivotal moment came when they embraced a TikTok strategy, inspired by advice from Gary Vaynerchuk, leading to a significant boost in their following and engagement.
Amanda shares practical advice for aspiring female founders, emphasizing the power of networking, finding the right strategic advisors, and staying in tune with your customers.
Quotes
âAs our customers and their content consumption habits changed and evolved, we followed suit. We were very much the type of brand that jumped on every social platform as soon as we learned about it. We had to just experiment and gain traction.â (12:56 | Amanda Zuckerman) âIf you have something you want to talk about and content you want to put out there, just start doing it, no matter what is holding you back.â (16:59 | Amanda Zuckerman)âCommunity is really important to the brand. As I mentioned, we position ourselves as a big sister to all of those college students. That means going above and beyond, with customer service at a really high level⊠I often refer to our customer service teamâor rather, our customer experience teamâas therapists in a way.â (39:02 | Amanda Zuckerman)âStaying close to our customer is probably the number one thing that differentiates us from any of the competitors in our space. No other competitor understands the customer like we do, and thatâs because weâve made it a priority.â (41:11 | Amanda Zuckerman)Connect with Amanda Zuckerman:
https://www.dormify.com/
http://www.instagram.com/dormify
Connect with your target customer! Grab Lindsay's free checklist: https://lindsaypinchuk.myflodesk.com/g35aa3xnrm
Subscribe to the Dear FoundHer... newsletter: https://lindsaypinchuk.myflodesk.com/foundherfridays
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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Last week host, Lindsay Pinchuk shared how to cultivate and build your brand's community. Today in this episode she shares how to monetize it. This episode was originally recorded as a bonus episode for her email list, but today, Lindsay's sharing this incredibly important and insightful episode of Dear FoundHer... with everyone.
In these forty-five minutes, Lindsay Pinchuk shares her insights on how to monetize your community. She discusses various strategies, including selling products, offering coaching and consulting services, hosting workshops and events, creating content partnerships, using affiliate links, offering memberships with exclusive content, and selling merchandise. Lindsay emphasizes the importance of building trust and engagement with your community before asking for sales, and she shares her own experiences with monetizing her community at Bump Club and Beyond. She also highlights the need for trial and error, knowing when to pivot, and the value of partnerships in monetization efforts.
Takeaways
Building trust and engagement with your community is crucial before asking for sales.Trial and error is necessary to find the right monetization strategies for your community.Partnerships can play a significant role in monetizing your community.You don't need millions of followers to make money from your community.Sound Bites
"Building trust and engagement with your community is crucial before asking for sales.""Trial and error is necessary to find the right monetization strategies for your community.""Partnerships can play a significant role in monetizing your community."Get on the Dear FoundHer... email list for more: https://lindsaypinchuk.myflodesk.com/foundherfridays
Do you need ideas for partnerships (as Lindsay discusses in this episode?) Grab her free guide: 30 Ideas for Simple Partnerships to Grow Your Business.
Grab some time with Lindsay to build and grow your business. Set up a 1:1 Accelerator Call today: https://calendly.com/lindsaypinchuk/1-1-marketing-strategy-session-with-lindsay-pinchuk
Don't forget to follow Lindsay https://www.instagram.com/lindsaypinchuk and Dear FoundHer... http://www.instagram.com/dearfoundher on Instagram.
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âI think you have to do what is kind of right for you and your soul,â says Palak Patel. In this episode, Lindsay Pinchuk talks with Palak, a culinary star who has made significant strides in the food industry. Palak shares her journey from leaving a stable corporate job to pursuing her passion for cooking, which led her to culinary school and eventually the Food Network. There, she competed on Chopped and emerged victorious, beat Bobby Flay, and became a finalist on Food Network Star Season 14.
Palakâs story highlights the impact of following your passion and the opportunities that arise from taking bold risks. She recounts key moments in her career, from her initial reluctance to compete on Chopped to how winning the show opened numerous doors. Despite setbacks like the pandemic disrupting her plans to open a restaurant in New York Cityâs Hudson Yards, Palak continues to grow and adapt.
Beyond her TV success, Palak is also an accomplished author. Her cookbook, âFood is Love: Plant-Based Indian-Inspired Recipes to Feel Joy and Connection,â reflects her deep connection to food and her cultural heritage. She emphasizes the importance of authenticity, staying true to oneâs values, and building a personal brand that aligns with oneâs beliefs.
This episode of Dear FoundHer⊠explores the challenges and rewards of being a public figure in the culinary world, the importance of community, and the impact of meaningful partnerships. Palakâs journey is a reminder that itâs never too late to pursue your dreams and that the experiences and setbacks along the way add depth to your story.
Quotes
âFood is Loveâ represents the culmination of my entire relationship with food. When I began writing this book two years ago, I started to dig deep into what I wanted to bring to the cookbook. It is an extension of me and reflects the idea that food is one of the ultimate connectors in our livesâitâs been that way since the dawn of time. Food is a beautiful way to get to know someone and express how you feel.â (12:55 | Palak Patel)âWhenever Iâm looking at partnerships or long-term engagements with brands, itâs definitely about alignment. Itâs similar to selling a service: does this match my value system? Does the brand align with the things that are important to me? And do we have similar goals?â (16:39 | Palak Patel) âStaying true to what you stand for and knowing what aligns with your guardrails and what falls outside of them is really important.â (19:30 | Palak Patel)Connect with Palak Patel:
https://www.chefpalakpatel.com/
https://www.instagram.com/chefpalak/
Get on the Dear FoundHer... email list for more: https://lindsaypinchuk.myflodesk.com/foundherfridays
Grab some time with Lindsay to build and grow your business. Set up a 1:1 Accelerator Call today: https://calendly.com/lindsaypinchuk/1-1-marketing-strategy-session-with-lindsay-pinchuk
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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This week, after hearing Lindsay share some examples, a client said to her: "I think I need to cultivate my event attendees into more of a community."
You've heard Lindsay say it time and time again, "Your community is your brandâs greatest asset and you build it through your greatest marketing tool: Your content."
On today's episode you're going to hear Lindsay talk about the power of community for your brand and why investing in your community is a necessity. She also shares three SIMPLE strategies for growing you community without a marketing budget.
This powerful episode will have you thinking about your own community in ways you never could have imagined. Next Thursday we'll continue the conversation as Lindsay shares how your community can impact your bottom line and the top tips for making a strategic impact.
Get on the Dear FoundHer... email list for more: https://lindsaypinchuk.myflodesk.com/foundherfridays
Do you need ideas for partnerships (as Lindsay discusses in this episode?) Grab her free guide: 30 Ideas for Simple Partnerships to Grow Your Business.
Grab some time with Lindsay to build and grow your business. Set up a 1:1 Accelerator Call today: https://calendly.com/lindsaypinchuk/1-1-marketing-strategy-session-with-lindsay-pinchuk
Don't forget to follow Lindsay https://www.instagram.com/lindsaypinchuk and Dear FoundHer... http://www.instagram.com/dearfoundher on Instagram.
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âI wanted to be a part of providing role models who look and sound like women from all over the world,â shares Jamie Mittelman, founder of Flame Bearers, a media company dedicated to amplifying the stories of women Olympians and Paralympians. In this episode, she joins Lindsay Pinchuk to discuss her journey from passionate Olympic fan to full-time entrepreneur.
Jamie highlights the significant gender disparity in sports media, where only 15% of coverage focuses on women, and even less on women from diverse backgrounds or those with disabilities. This inspired her to create Flame Bearers, which shares these athletesâ stories through podcasts, videos, and live events. The athletes become ambassadors for Flame Bearers, helping to grow the platform organically.
The episode covers the challenges and triumphs of building a business from scratch, including the importance of a supportive network and the pivotal moment when Jamie realized Flame Bearers could be more than a passion project. She talks about the role of grants and sponsorships in funding her venture and the shift toward a sponsorship model for sustainability.
Jamieâs story demonstrates the power of community and storytelling in driving social change. Tune in to this episode of Dear FoundHer⊠to hear more about Jamie Mittelmanâs innovative media approach through Flame Bearers, her commitment to elevating female athletes, and her mission to spotlight the stories of women Olympians and Paralympians.
Quotes
âWomen athletes have not historically had a community. They have been pitted against each other. Historically, women in general have viewed each other as competition and not as a whole rising together. I wanted to do it differently.â (22:31 | Jamie Mittelman) âSome of the best ideas Iâve had have not been mine; theyâve come from our community. I think Iâve been open enough to hear them and been responsive to them. Where a lot of founders go wrong is they ignore the comments of their community.â (36:28 | Jamie Mittelman) âI want people to think of Flame Bearers anytime they think of the best female athletes in the world. I want it to be the community, the hub of the best athletes in the world, where they feel like their stories are told in their own words.â (38:08 | Jamie Mittelman)Connect with Jamie Mittelman:
http://www.instagram.com/jamiemittelman
http://www.instagram.com/flamebearers
Get on the Dear FoundHer... email list for more: https://lindsaypinchuk.myflodesk.com/foundherfridays
Grab some time with Lindsay to build and grow your business. Set up a 1:1 Accelerator Call today: https://calendly.com/lindsaypinchuk/1-1-marketing-strategy-session-with-lindsay-pinchuk
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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Today's episode is a rerun from season 1. In todayâs rerun, youâll hear esteemed parenting expert, NY Times Best selling author and psychologist, Dr. Becky Kennedy, talk all about what this means. Youâll also hear her talk about how she built one of the largest parenting empires from scratch simply by showing up and sharing. By connecting with her community in a way that they grew to trust her and want more from herâthus driving the ability to monetize her community in the most incredible way possible.
This is a story of a FoundHer who seized the moment and took her psychology practice to the next level, and in turn has helped MILLIONS of parents across the country and around the world.
Part of the reason host, Lindsay Pinchuk, wanted to share this episode is because youâre going to hear her talk in the coming weeks a lot about communityânot your business community, but your brand community. And how you can turn your audience into a community, which is essentially your number one asset for your business. This is exactly what Dr. Becky Kennedy did in building her business: Good Inside.
Take a listen to todayâs episode and then TUNE IN on Thursday when Lindsay shares more about the importance of your brand community and how you can monetize it as you can count on me to break down simple marketing practices to build your brand, business and bottom line.
STAY UP TO DATE AND IN THE KNOW, make sure you sign up for the Dear FoundHer... newsletter as we have a ton of new opportunities coming your way.
Connect with Dr. Becky Kennedy.
Connect with Lindsay Pinchuk and Dear FoundHer.
http://www.instagram.com/lindsaypinchuk
http://www.instagram.com/dearfoundher
Grab Lindsayâs JumpStart Your Business Blueprint:
https://lindsaypinchuk.myflodesk.com/11stepsforbusiness
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
If you know a FoundHer... we should meet, please tell her to share her story with us here.
https://form.jotform.com/230008245758152
Podcast production provided by HiveCast.fm
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âI definitely donât know if I would have done it if I knew how difficult it was back then. But here we are, living to tell the tale,â says Jash Mehta, co-founder of Pop & Bottle, as she shares how she and her co-founder, Blair Hardy, started the company inspired by Californiaâs farm-to-table culture and a commitment to plant-based eating.
From humble beginnings with a Vitamix in a small kitchen, they created dairy-free, no refined sugar, and organic beverages. Despite lacking a food and beverage background, their passion for clean living led them to craft products free from additives and preservatives, setting Pop & Bottle apart in the market.
Strategic marketing, eye-catching packaging, and partnerships with local tech and food delivery services helped them gain traction. Securing a spot in Whole Foods was a pivotal moment, validating their efforts and allowing them to scale.
Jash emphasizes the importance of community support, trusting oneâs intuition, and being resourceful. She shares their future goals for Pop & Bottle, including expanding their product line and becoming a household name in the organic beverage market.
This episode of Dear FoundHer⊠explores how two friends turned their passion into a successful business, navigating the food and beverage industry with resilience and innovation.
Quotes
âWe wanted to be organic certified. That was really important to us because we believe in our coffee and tea being organic. So we had to go through organic regulation, get certified, and do all of that. But again, what did that teach us? It taught us everything about supply chain and sourcing, and weâve carried that knowledge forward as weâve built the brand.â (17:30 | Jash Mehta)âWe sold ourselves and our story as much as we sold the product.â (27:45 | Jash Mehta) âDonât let this be a lonely journey. Find community. And donât let anybody tell you or define the rules of your company or your business. Finding that inner voice as you balance out all of those outer voices is really, really important.â (43:39 | Jash Mehta)Connect with Jash Mehta:
Instagram: http://www.instagram.com/popandbottle
Grab Lindsay's Partnership Blueprint for Small Business: https://stan.store/lindsaypinchuk/p/get-your-ebook-now-the-partnership-blueprint
Connect with Lindsay Pinchuk and Dear FoundHer.
http://www.instagram.com/lindsaypinchuk
http://www.instagram.com/dearfoundher
Grab Lindsayâs JumpStart Your Business Blueprint:
https://lindsaypinchuk.myflodesk.com/11stepsforbusiness
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
If you know a FoundHer... we should meet, please tell her to share her story with us here.
https://form.jotform.com/230008245758152
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Hosted on Acast. See acast.com/privacy for more information.
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âWe had to shut down tons of parts of the business, and that was work. So, I kind of leaned into the work. I had to lean into the work of what The Riveter needed to do,â says Amy Nelson. Amyâs business was founded in 2017 to create an inclusive community space for women. Despite rapid growth and raising $30 million in venture capital, the COVID-19 pandemic forced Amy to shut down coworking spaces and pivot the business model. She openly shares the emotional and financial toll of layoffs in the business, amid very public and complex legal battles that involved Amyâs husband and Amazon.
Through perseverance, Amy reimagined The Riveter to focus on digital events, newsletters, and mentorship programs to find impact through reinvention. Amyâs conversation with Lindsay highlights the impact of community and staying true to oneâs mission, even in the face of extreme adversity.
Quotes
âWhen I was going through hell, I found a community in my own hell. What I mean by that is, just like when The Riveter was scaling, I built a community around other women raising money who were in similar situations. When everything went to hell, I found people who were in the same spot, I made friendships, sought advice, and found someone to talk to.â (25:16 | Amy Nelson) âI decided to do what I was good at, which is help women through pivots, and just share with them every single piece of knowledge I have gathered along the way. Because not only have I lived the pivot, but I have studied everything about how we do this, and how we build an audience, and how we share our story. And I have built an incredible network of incredible women.â (27:32 | Amy Nelson) âI am a collector of people and I am constantly seeking out people to talk to. When I want to understand something, I go to the experts. And I do that in all areas of my life.â (30:20 | Amy Nelson) âDo not be afraid of failing, embrace it. Because if you arenât failing, youâre just not thinking big enough. Failure is okay. Go pick up the pieces and keep going. It would be quite a boring life if you never failed at anything.â (36:48 | Amy Nelson)Connect with Amy Nelson:
http://www.instagram.com/amy_k_nelson
http://www.instagram.com/theriveterco
Grab Lindsay's Partnership Blueprint for Small Business: https://stan.store/lindsaypinchuk/p/get-your-ebook-now-the-partnership-blueprint
Connect with Lindsay Pinchuk and Dear FoundHer.
Grab Lindsayâs JumpStart Your Business Blueprint:
https://lindsaypinchuk.myflodesk.com/11stepsforbusiness
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
If you know a FoundHer... we should meet, please tell her to share her story with us here.
https://form.jotform.com/230008245758152
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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âWe didnât care about cleaning products. We didnât set out to sell soap,â says Kelly Love. She, her best friend Allison Evans, and Allisonâs aunt Marilee Nelson, co-founded Branch Basics with a different mission in mind. âWe believed there was a need for truly safe products, and we knew we had built a platform to share this crucial information,â they explain. Their goal was not just to sell soap but to transform lives through Branch Basics.
In this episode, they join Lindsay Pinchuk to discuss their journey from near closure to a $40 million revenue DTC business, driven by a mission to educate and empower people to live healthier lives. They share their experiences with harmful chemicals, which led them to create toxin-free, sustainable products and prioritize transparency and quality.
Despite major setbacks, their commitment to their mission and community support fueled their success.
Allison, Kelly, and Marileeâs story is a testament to the impact of living authentically and creating products that truly make a difference in peopleâs lives.
Quotes
âOur products have always been a vehicle for educating and creating a community, which is why weâve sold direct to consumer for several years. We really want to have that community relationship.â (10:01 | Allison Evans)âHuman health is our number one goal. We put human health above everything, but efficacy is right behind it.â (32:28 | Allison Evans)âKnow your strengths. Know that when your pie is bigger, your piece is smaller, but youâd rather have a smaller piece of a bigger pie. People who hold on too tightly to their equity and pride, refusing to admit when they need help, are making one of the biggest mistakes.â (38:55 | Allison Evans) âTest and learn. Just start doing whatever your idea is. Start on a small scale with a minimum viable product. Donât worry about proving scalability before you even prove the concept. Get as much feedback as you can in those early days and donât hold yourself back, either from perfection or from thinking, âHow am I going to scale this and reach everyone?ââ (45:42 | Kelly Love)Connect with Allison Evans and Kelly Love:
https://www.instagram.com/branchbasics/
Grab Lindsayâs JumpStart Your Business Blueprint from last week's episode:
https://lindsaypinchuk.myflodesk.com/11stepsforbusiness
Grab Lindsayâs Reels Cheat Sheet + Social Media Challenge. CLICK HERE
Join us LIVE at our networking events, Dear FoundHer... LIVE: https://www.dearfoundher.com/events
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
If you know a FoundHer... we should meet, please tell her to share her story with us here.
Don't forget to follow along @dearfoundher and @lindsaypinchuk.
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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âIt doesnât feel like a chore,â says Pam Sunshine when asked about managing a thriving TikTok business with her best friend Jenn Sherman, all while juggling day jobs. In this episode, host Lindsay Pinchuk continues her conversation with Pam and Jenn, the dynamic duo behind SunnyandJenn.
Pam and Jenn delve into the operational aspects of their business, sharing practical steps like forming an LLC and hiring a publicist, and emphasize the importance of authenticity and relatability in their content. They touch on challenges like time management, given Jennâs role as a Peloton instructor, and highlight their strategy of Sunday planning sessions to stay organized.
Monetization through brand deals and genuine product recommendations has been key to their success, building trust and a loyal following. Pam and Jennâs journey underscores the value of starting small, staying true to oneself, and not being deterred by negative feedback.
This episode of Dear FoundHer⊠celebrates Pam and Jennâs achievements and their balanced approach to their side hustle, offering listeners inspiration and practical advice for starting their own ventures.
Quotes
âThatâs how I really do live my lifeâin the moment, positive. We all have so much to be thankful for. And we are really just blessed. I really do feel that. And we want people to tune in and feel that from us.â (17:19 | Pam Sunshine & Jenn Sherman)âIâm a researcher. Iâm also very type A. A little, maybe, controlled to control freak, but I prefer to be referred to as a leader. I don't know how to do everything, but what I know how to do, I do well.â (19:14 | Pam Sunshine)âTake baby steps and youâll figure it out. Donât let starting a business overwhelm you. Go with your gut. If you feel strongly about something, try it. Get comfortable being uncomfortable.â (21:37 | Jenn Sherman & Pam Sunshine)Connect with Pam Sunshine and Jenn Sherman:
http://www.instagram.com/sunnyandjenn
http://www.tiktok.com/@sunnyandjenn
Connect with Lindsay Pinchuk and Dear FoundHer.
Grab Lindsayâs JumpStart Your Business Blueprint from last week's episode:
https://lindsaypinchuk.myflodesk.com/11stepsforbusiness
Grab Lindsayâs Reels Cheat Sheet + Social Media Challenge. CLICK HERE
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
If you know a FoundHer... we should meet, please tell her to share her story with us here.
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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âWe kind of knew we were onto something and we decided we were just going to come on and be ourselves,â says Jenn Sherman about how she and her best friend Pam Sunshine became a sensation on TikTok as SunnyandJenn. This episode kicks off a two-part series exploring how these 50-something influencers turned a chance encounter into a thriving lifestyle brand. Host Lindsay Pinchuk recounts her friendship with Jenn, a well-known Peloton instructor, and their journey into the world of TikTok.
Pam and Jenn discuss their rapid rise to TikTok fame, highlighting the power of authenticity and genuine friendship. They share insights on balancing their new venture with their primary careersâJenn as a Peloton instructor and Pam as a personal assistantâand the importance of choosing brand partnerships that align with their values.
Join Pam and Jenn in this episode of Dear FoundHer⊠as they share their journey to TikTok stardom and the lessons theyâve learned along the way. Discover how authenticity, seizing opportunities, and starting without a perfect plan can lead to unexpected success, and gain valuable insights into balancing new ventures with existing careers.
Quotes
âWeâre going to talk about what it feels like to be in our mid-fifties, trying to live our best life. We love fashion. We love beauty. We love food. Weâre moms⊠I know this word is obviously overused. We are authentic. Like a hundred percent is what you get.â (10:51 | Jenn Sherman & Pam Sunshine)âI needed an outlet for things that made me happy. And one of the things that always made me happy is friendships, socialization, and 38 years of being best friends with someone we met before kids, before husbands, when it was just us. And we just go back to that.â (12:17 | Pam Sunshine)Connect with Pam Sunshine and Jenn Sherman:
http://www.instagram.com/sunnyandjenn
http://www.tiktok.com/@sunnyandjenn
Grab Lindsayâs JumpStart Your Business Blueprint from last week's episode:
https://lindsaypinchuk.myflodesk.com/11stepsforbusiness
Grab Lindsayâs Reels Cheat Sheet + Social Media Challenge. CLICK HERE
Join us LIVE at our networking events, Dear FoundHer... LIVE: https://www.dearfoundher.com/events
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
If you know a FoundHer... we should meet, please tell her to share her story with us here.
Don't forget to follow along @dearfoundher and @lindsaypinchuk.
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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Instagram Reels are a powerful marketing tool that can enhance brand visibility, engagement, authenticity, and connection with the community. They help increase visibility and reach on Instagram, engage and connect with the community, showcase personality and authenticity, share educational content, and visually showcase products and services. In today's conversation, Host, Lindsay Pinchuk shares why Reels are important, five hacks to make creating Reels that much easier, and ideas for Reels content for any business owner.
If you have ANY social media insecurities this is an episode for you...and if you don't, but you own a business, this is also an episode for you as every business owner should be using this free tool to market their business and build awareness.
Grab my Reels Cheat Sheet + Social Media Challenge. CLICK HERE
Join us LIVE at our networking events, Dear FoundHer... LIVE: https://www.dearfoundher.com/events
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
If you know a FoundHer... we should meet, please tell her to share her story with us here.
Don't forget to follow along @dearfoundher and @lindsaypinchuk.
Hosted on Acast. See acast.com/privacy for more information.
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âSomething actually changed me at 40. And I was like, you know what, Iâm done not believing in myself. Iâm done thinking other people are doing it better. Iâm done watching everyoneâs progress more than mine," declares Sonni Abatta. In this episode, she shares her inspiring transformation from Emmy-nominated journalist to the creator of the podcast âWe Gotta Talk.â Sonniâs shift from a 15-year news career to content creator was fueled by her desire to balance career and family life and her passion for facilitating meaningful conversations.
Sonniâs platform includes diverse topics, from news to wellness. She offers insights into her content strategy and potential revenue streams for digital creators, and advises listeners to leverage analytics and audience feedback. Sonni shares her approach to approaching tough topics and maintaining balanced perspectives.
Listeners considering creating a digital brand will find a wealth of knowledge from Sonni, who has successfully navigated this path. This episode offers both inspiration and tactical tips, providing valuable guidance for anyone looking to make their mark in the digital space.
Quotes
âI hate when people are like, âOh, everything is so perfect.â No, there was no balance. Thereâs still no balance. But the balance that currently is in my life is the imbalance that I choose, thankfully. So that's how I knew. It was just a gut feeling... Something clicks and you say, âIâm not supposed to be here anymore.ââ (12:14 | Sonni Abatta)âIt was really hard for me to remove that part of my world, like an official working person, reporter or anchor. I really chased the dream for a long time and I loved it, but I felt deeply that it was time to be done. And I just did it. I always say, âI acknowledge that thereâs a level of privilege in being able to do this.ââ (13:19 | Sonni Abatta)âDonât waste time on imposter syndrome. Youâre doing it for a reason, whether youâre creating a product or youâre creating something thatâs not physical. Believe in it. I mean, if you donât believe in it, Iâm not going to believe in it.â (38:54 | Sonni Abatta)Connect with Sonni Abatta:
http://www.instagram.com/sonniabatta
Grab Lindsayâs JumpStart Your Business Blueprint from last week's episode:
https://lindsaypinchuk.myflodesk.com/11stepsforbusiness
Grab Lindsayâs Reels Cheat Sheet + Social Media Challenge. CLICK HERE
Join us LIVE at our networking events, Dear FoundHer... LIVE: https://www.dearfoundher.com/events
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
If you know a FoundHer... we should meet, please tell her to share her story with us here.
Don't forget to follow along @dearfoundher and @lindsaypinchuk.
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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