Afleveringen
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In this episode, Matt Carnevale sits down with Jessica Andrews, VP of Marketing at Copper, a CRM built specifically for agencies, consultancies, and media companies, designed to help relationship-driven businesses find ideal clients, win new business, manage projects, and nurture customer relationships. The two discuss Jessica’s journey from Senior Product Marketing Manager to VP of Marketing, how she’s navigated imposter syndrome, and her strategies for leading a successful marketing team.
Matt and Jessica cover:
Strategies for shifting from IC to a marketing leadership roleWhy product marketing is the foundation of great marketingHow product marketers can position themselves for leadershipTimestamps
(00:00) - - Introduction to Jessica(02:08) - - Transitioning from product marketing to VP of marketing (06:05) - - Dealing with imposter syndrome and learning to trust your instincts (08:48) - - The shift from execution to strategy in a leadership role(10:30) - - Why taking time to think is crucial for marketing leaders(11:53) - - The power of networking and learning from other marketing leaders(13:54) - - How talking to agencies helped shape Copper’s marketing strategy(15:13) - - Why product marketing is the foundation of great marketing(16:52) - - The importance of cross-functional alignment in marketing leadership(19:30) - - Understanding the mindset of sales teams and how to collaborate effectively(22:24) - - The challenge of getting buy-in for product marketing initiatives(27:41) - - Balancing being a strategic partner vs. an order taker(30:21) - - How to respond to last-minute requests and set expectations(32:43) - - Strategies for building strong relationships with sales and product teams(35:55) - - How to become T-shaped and prepare for marketing leadership(38:13) - - Learning demand gen and paid ads(40:23) - - Why marketing leaders need to understand revenue and business impact(42:31) - - Advice for product marketers who want to grow into leadership(43:17) - - Closing thoughts and final takeawaysSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today's episode brought to you by Navattic.
B2B websites are filled with too much story, too much narrative these days. You visit a website and you have no idea what the product does and how it works.
This is why Navattic has become a popular product for B2B Marketers. They help you build interactive demos so you can give buyers a real look at the product before they ever talk to sales.
And guess what - it works. They found that companies using interactive demos with Navattic have seen up to a 25% lift in website conversion rates and a 10-20% increase in inbound leads.They just released their 2025 State of the Interactive Product Demo report, and it proves just how much more control B2B buyers want over the buying process. Buyers have more access to information than ever, and companies are finally catching up by making their product front and center.
Their report breaks down the top-performing demos, why ungated demos drive higher engagement and the best use cases and strategies for making them work.So if you want to learn more about using product demos on your site, go check out Navattic’s State of the Interactive Product Demo report now.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
Is there anything more terrifying for a marketer than having to work on the pricing page? How do you handle packaging, listing out features, and deciding whether to put the actual price, or “contact sales”?
In this session from our Ultimate Roast of B2B Pricing Pages, Emily Kramer (Co-Founder & Advisor of MKT1), Bill Wilson (CEO & Founder of Pace Pricing), and Karan Sood (Director Sales Operations at Rakuten Kobo) share their secrets to a killer B2B pricing page. Then, they do a live teardown of real pricing pages that you can learn from.
Emily, Bill, and Karan also cover:
How to make your pricing page clear and transparentThe most common mistakes SaaS companies make with pricingHow to structure pricing tiers and communicate value effectivelyTimestamps
(00:00) - - Introduction to Bill, Emily, and Karan(02:40) - - Why pricing pages are critical to conversions(04:53) - - The FAST framework(06:51) - - The four key functions of a pricing page(10:44) - - Common mistakes companies make with pricing page clarity(13:59) - - The role of social proof and risk reversal in building trust(16:12) - - Should B2B companies display pricing on their website?(18:46) - - How to structure pricing tiers for clarity and conversion(21:03) - - Live pricing page roast: Mention(33:53) - - Live pricing page roast: Flagsmith(42:06) - - Live pricing page roast: Contact Monkey(45:20) - - Why request pricing forms create unnecessary friction(47:41) - - Should you display pricing if your competitors don’t?(49:43) - - The importance of value-based pricing in B2B(54:09) - - Final takeaways and recommendationsSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today's episode brought to you by Navattic.
B2B websites are filled with too much story, too much narrative these days. You visit a website and you have no idea what the product does and how it works.
This is why Navattic has become a popular product for B2B Marketers. They help you build interactive demos so you can give buyers a real look at the product before they ever talk to sales.
And guess what - it works. They found that companies using interactive demos with Navattic have seen up to a 25% lift in website conversion rates and a 10-20% increase in inbound leads.They just released their 2025 State of the Interactive Product Demo report, and it proves just how much more control B2B buyers want over the buying process. Buyers have more access to information than ever, and companies are finally catching up by making their product front and center.
Their report breaks down the top-performing demos, why ungated demos drive higher engagement and the best use cases and strategies for making them work.So if you want to learn more about using product demos on your site, go check out Navattic’s State of the Interactive Product Demo report now.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
Zijn er afleveringen die ontbreken?
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In this episode, Matt Carnevale sits down with Kanika Sharma, a conversion page copywriter and Founder of Copywriting Teardowns. Kanika audited over 100 LinkedIn profiles in the Exit Five community and shares her biggest takeaways on how marketers can optimize their profiles to attract the right audience and drive conversions.
Matt and Kanika cover:
Why your LinkedIn profile should be treated like a landing pageThe biggest mistakes B2B marketers make with their LinkedIn presenceHow to structure your profile for visibility, engagement, and inbound opportunitiesTimestamps
(00:00) - - Intro to Kanika(03:27) - - Why optimizing your LinkedIn profile is so important(07:15) - - Your LinkedIn profile functions like a landing page(09:08) - - Optimizing your LinkedIn cover image(10:50) - - Common mistakes in LinkedIn profile branding and messaging(12:10) - - The role of social proof and credibility in your LinkedIn profile(13:54) - - How to craft a compelling LinkedIn headline(20:36) - - How to use personalized CTAs and custom LinkedIn buttons(32:35) - - Why business leaders should prioritize their LinkedIn presence(35:48) - - Balancing strong copy and good design for credibility(37:39) - - Optimizing the LinkedIn Featured section(44:36) - - How to turn The Experience section and About section into a conversion tool(50:08) - - How often should you update your LinkedIn profile?(52:46) - - Final takeawaysSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today's episode brought to you by Navattic.
B2B websites are filled with too much story, too much narrative these days. You visit a website and you have no idea what the product does and how it works.
This is why Navattic has become a popular product for B2B Marketers. They help you build interactive demos so you can give buyers a real look at the product before they ever talk to sales.
And guess what - it works. They found that companies using interactive demos with Navattic have seen up to a 25% lift in website conversion rates and a 10-20% increase in inbound leads.They just released their 2025 State of the Interactive Product Demo report, and it proves just how much more control B2B buyers want over the buying process. Buyers have more access to information than ever, and companies are finally catching up by making their product front and center.
Their report breaks down the top-performing demos, why ungated demos drive higher engagement and the best use cases and strategies for making them work.So if you want to learn more about using product demos on your site, go check out Navattic’s State of the Interactive Product Demo report now.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
In this solo episode, Dave shares his POV on marketing with answers to a bunch of burning questions, including:
Balancing Brand vs. DemandWorking with the sales team vs. serving customersHow to inject personality into your brandThe most successful marketing campaigns Dave was a part of in his careerHow to plan and brainstorm good marketing ideasThe biggest mistake marketing teams makeHow to structure a marketing teamHow did you know it was the right time to start your own company?How to best differentiate in a crowded competitive market with similar feature offeringsTimestamps
(00:00) - - Intro to Dave(04:13) - - Balancing brand, demand, and customer-centricity in marketing(06:51) - - Infusing personality into marketing(11:11) - - Most successful marketing campaigns and why they worked(18:33) - - The concept of marketable moments and creating momentum(22:26) - - Marketing at Drift and Privy(24:20) - - How to plan and brainstorm campaign ideas(27:21) - - Biggest mistakes marketing teams make(28:53) - - Structuring marketing teams for different business needs(29:40) - - The journey to starting Exit Five as a company(32:03) - - Brand marketing versus demand marketing for scaling startups(34:41) - - Differentiating positioning in a crowded market(38:07) - - Closing thoughtsSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today's episode brought to you by Navattic.
B2B websites are filled with too much story, too much narrative these days. You visit a website and you have no idea what the product does and how it works.
This is why Navattic has become a popular product for B2B Marketers. They help you build interactive demos so you can give buyers a real look at the product before they ever talk to sales.
And guess what - it works. They found that companies using interactive demos with Navattic have seen up to a 25% lift in website conversion rates and a 10-20% increase in inbound leads.They just released their 2025 State of the Interactive Product Demo report, and it proves just how much more control B2B buyers want over the buying process. Buyers have more access to information than ever, and companies are finally catching up by making their product front and center.
Their report breaks down the top-performing demos, why ungated demos drive higher engagement and the best use cases and strategies for making them work.So if you want to learn more about using product demos on your site, go check out Navattic’s State of the Interactive Product Demo report now.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
This episode is from the Direct podcast hosted by Corrina Owens (Fractional ABM consultant) and Taylor Young (Director of Strategy, Professional Services at DemandScience). Corrina and Taylor sit down with Exit Five’s Head of Community, Matthew Carnevale, to discuss his journey in scaling the Exit Five community to over 5,000 members. They dive into engagement strategies, fostering connections, and creating value-driven programming for B2B marketers.
Corrina, Taylor, and Matthew cover:
How to seed a community with experts and drive engagementThe role of events and content in fostering member participationBalancing long-term community growth with short-term winsTimestamps
(00:00) - - Intro to Matt(02:24) - - Defining community and the difference between building community and a community(04:24) - - Why Exit Five moved to a gated Circle community(06:24) - - How Exit Five engages members and drives meaningful engagement(09:24) - - Scaling community management with member contributions(13:24) - - Balancing digital and in-person community strategies(15:24) - - Advice for teams without a founder-led social presence(16:24) - - Creating audience-first media assets to build community(20:15) - - Balancing short-term wins with long-term community goals(25:15) - - Tracking engagement and measuring community success(28:15) - - First steps for starting a community(33:15) - - Closing adviceSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today's episode brought to you by Navattic.
B2B websites are filled with too much story, too much narrative these days. You visit a website and you have no idea what the product does and how it works.
This is why Navattic has become a popular product for B2B Marketers. They help you build interactive demos so you can give buyers a real look at the product before they ever talk to sales.
And guess what - it works. They found that companies using interactive demos with Navattic have seen up to a 25% lift in website conversion rates and a 10-20% increase in inbound leads.They just released their 2025 State of the Interactive Product Demo report, and it proves just how much more control B2B buyers want over the buying process. Buyers have more access to information than ever, and companies are finally catching up by making their product front and center.
Their report breaks down the top-performing demos, why ungated demos drive higher engagement and the best use cases and strategies for making them work.So if you want to learn more about using product demos on your site, go check out Navattic’s State of the Interactive Product Demo report now.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
In this episode, Dave sits down with Michael Cole, SVP of Marketing at Everflow, a partner marketing platform that helps companies manage referral and affiliate programs. Michael discusses his journey from being Everflow’s first marketing hire to leading a marketing team of 16, and shares strategies for building a marketing function from the ground up.
Dave and Michael cover:
How Everflow turns happy customers into referral partnersWhat it’s like to be a first-time marketing leaderBuilding a marketing function from scratchTimestamps
(00:00) - - Introduction to Michael(06:01) - - Michael’s journey to marketing leadership(10:48) - - Understanding company growth before developing your strategy(13:52) - - Turning happy customers into referrals(17:57) - - Scaling a successful team(25:08) - - Referrals vs. paid ads(29:25) - - Organic vs. paid strategies(31:52) - - Growing organically and spreading through word-of-mouth(33:38) - - Finding complementary business partnerships(39:51) - - Enhancing content creation(42:51) - - Delegation and accountability in a strong team(43:50) - - Strategizing for growth(47:00) - - Closing remarksSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today's episode brought to you by Navattic.
B2B websites are filled with too much story, too much narrative these days. You visit a website and you have no idea what the product does and how it works.
This is why Navattic has become a popular product for B2B Marketers. They help you build interactive demos so you can give buyers a real look at the product before they ever talk to sales.
And guess what - it works. They found that companies using interactive demos with Navattic have seen up to a 25% lift in website conversion rates and a 10-20% increase in inbound leads.They just released their 2025 State of the Interactive Product Demo report, and it proves just how much more control B2B buyers want over the buying process. Buyers have more access to information than ever, and companies are finally catching up by making their product front and center.
Their report breaks down the top-performing demos, why ungated demos drive higher engagement and the best use cases and strategies for making them work.So if you want to learn more about using product demos on your site, go check out Navattic’s State of the Interactive Product Demo report now.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
In this episode, Dave is joined by Chris Walker, CEO of Passetto, and a prominent voice on LinkedIn, where he has been pushing the boundaries of B2B marketing for years. Chris shares actionable insights and tactics on social media strategy, what has changed in marketing over the last five years, and how to build effective feedback loops and flywheels.
Dave and Chris also cover:
The future of GTM and the evolving role of the CMOWhy sustainable growth is the only path forwardThe transformative role AI will play in B2B marketingTimestamps
(00:53) - - Intro to Chris Walker(04:04) - - Managing different perspectives on social media(08:36) - - The ROI of podcasts and social media engagement(13:59) - - Why real-time feedback loops are valuable(19:34) - - Shifting from "growth at all costs" to sustainable growth(25:24) - - Rethinking marketing measurement and ROI(33:25) - - Splitting marketing teams: strategy vs. pipeline creation(40:30) - - How AI is reshaping B2B marketing teams(48:35) - - Chris’s approach to creativity and focus(53:20) - - Predictions for the future of B2B marketing(54:58) - - OutroSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today's episode brought to you by Navattic.
B2B websites are filled with too much story, too much narrative these days. You visit a website and you have no idea what the product does and how it works.
This is why Navattic has become a popular product for B2B Marketers. They help you build interactive demos so you can give buyers a real look at the product before they ever talk to sales.
And guess what - it works. They found that companies using interactive demos with Navattic have seen up to a 25% lift in website conversion rates and a 10-20% increase in inbound leads.They just released their 2025 State of the Interactive Product Demo report, and it proves just how much more control B2B buyers want over the buying process. Buyers have more access to information than ever, and companies are finally catching up by making their product front and center.
Their report breaks down the top-performing demos, why ungated demos drive higher engagement and the best use cases and strategies for making them work.So if you want to learn more about using product demos on your site, go check out Navattic’s State of the Interactive Product Demo report now.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
In this episode, Dave is joined by the team at Tenon to go behind the scenes of B2B marketing. They talk about the marketing operating system -- specifically: how to organize your 2025 campaigns, align your team, and stay laser-focused on what matters most. You’ll learn how top marketers are using work management tactics to simplify the complexity, free up time for high-value work, and boost team performance—all while showing your boss the real impact of marketing.
Dave and the Tenon team cover:
The importance of aligning marketing goals with overarching business objectives to drive meaningful resultsHow to create a marketing operating system that prioritizes clarity, efficiency, and flexibilityPractical frameworks and templates for planning campaigns, managing tasks, and adapting to company needs and changesTimestamps
(00:00) - - Intro to the Tenon Team(05:21) - - How to Think About Your Marketing Strategy Challenges(11:17) - - Framework for Building a Marketing Operating System(15:55) - - Why You Should Align Marketing with Business Goals(18:49) - - How to Ensure Campaign Alignment with Marketing Goals(23:16) - - Why Proactive Planning Is Key(29:58) - - How to Simplify Your Marketing Processes(37:00) - - Leadership Strategies(41:26) - - Tenon’s Tools for Success(45:41) - - Aligning Brand Goals and Business ObjectivesSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today's episode brought to you by Navattic.
B2B websites are filled with too much story, too much narrative these days. You visit a website and you have no idea what the product does and how it works.
This is why Navattic has become a popular product for B2B Marketers. They help you build interactive demos so you can give buyers a real look at the product before they ever talk to sales.
And guess what - it works. They found that companies using interactive demos with Navattic have seen up to a 25% lift in website conversion rates and a 10-20% increase in inbound leads.They just released their 2025 State of the Interactive Product Demo report, and it proves just how much more control B2B buyers want over the buying process. Buyers have more access to information than ever, and companies are finally catching up by making their product front and center.
Their report breaks down the top-performing demos, why ungated demos drive higher engagement and the best use cases and strategies for making them work.So if you want to learn more about using product demos on your site, go check out Navattic’s State of the Interactive Product Demo report now.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
Dave is joined by Ross Simmonds. Ross is the Founder & CEO of Foundation, a content marketing agency that strategizes, distributes, and optimizes content for some of the most successful SaaS companies in the world and works as partners for multiple publicly traded cloud companies that have redefined entire industries.
They share lessons they both learned on their content journeys and discuss things like:
Prioritizing search as a distribution channelWhy social followers are not a vanity metricUsing and enabling the sales team for content distributionHow to repurpose your most popular content
(00:00) - - Intro(01:25) - - Underrated Content Strategy for B2B(01:40) - - SERP and Mindshare Domination(01:40) - - ChatGPT and Closing Thoughts(01:45) - - Search as a Distribution Channel(01:45) - - Why We're Doubling Down on X(02:00) - - Adjusting Your Tone with the Times(02:05) - - Why Followers Aren't a Vanity Metric(02:06) - - How to Repurpose Popular Organic Social Content(02:20) - - An Easy Content Distribution Tactic(02:21) - - The Sales Team as a Distribution Channel
TimestampsSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today's episode brought to you by Navattic.
B2B websites are filled with too much story, too much narrative these days. You visit a website and you have no idea what the product does and how it works.
This is why Navattic has become a popular product for B2B Marketers. They help you build interactive demos so you can give buyers a real look at the product before they ever talk to sales.
And guess what - it works. They found that companies using interactive demos with Navattic have seen up to a 25% lift in website conversion rates and a 10-20% increase in inbound leads.They just released their 2025 State of the Interactive Product Demo report, and it proves just how much more control B2B buyers want over the buying process. Buyers have more access to information than ever, and companies are finally catching up by making their product front and center.
Their report breaks down the top-performing demos, why ungated demos drive higher engagement and the best use cases and strategies for making them work.So if you want to learn more about using product demos on your site, go check out Navattic’s State of the Interactive Product Demo report now.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Dan Cmejla, B2B Community Expert and former VP of Community at Apollo and Chili Piper, shared actionable frameworks and three phases for building impactful B2B communities that drive brand growth and customer engagement.
Dan covers:
How community marketing transforms brands by turning customers into primary distribution points for your story.Why it’s important to map influence spaces and leverage customer relationships.Strategies to build a scalable advocacy journey that turns customer love into measurable business outcomes.Timestamps
(00:00) - - Intro to Dan(06:36) - - Community Marketing Transforms Brands(09:44) - - Defining “Community” and “Community Marketing”(11:24) - - Community Phase 1: Build Baseline Presence Across Spaces that Hold Relevant Influence(22:24) - - Community Phase 2: Differentiate Presence Everywhere by Building more Brand Distribution Points (35:45) - - Community Phase 3: Build Amazing Spaces That Hold Influence(36:45) - - How to Determine your Community Strategy?(37:15) - - How to Evangelize Across Communities?(38:15) - - Q&ASend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today's episode brought to you by Navattic.
B2B websites are filled with too much story, too much narrative these days. You visit a website and you have no idea what the product does and how it works.
This is why Navattic has become a popular product for B2B Marketers. They help you build interactive demos so you can give buyers a real look at the product before they ever talk to sales.
And guess what - it works. They found that companies using interactive demos with Navattic have seen up to a 25% lift in website conversion rates and a 10-20% increase in inbound leads.They just released their 2025 State of the Interactive Product Demo report, and it proves just how much more control B2B buyers want over the buying process. Buyers have more access to information than ever, and companies are finally catching up by making their product front and center.
Their report breaks down the top-performing demos, why ungated demos drive higher engagement and the best use cases and strategies for making them work.So if you want to learn more about using product demos on your site, go check out Navattic’s State of the Interactive Product Demo report now.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
Dave is joined by Jason Lemkin. Jason is the founder of SaaStr, the world’s largest community of SaaS executives, founders, and entrepreneurs. Before SaaStr, Jason founded EchoSign, which was sold to Adobe in 2011.
They discuss:
Why Jason started SaaStrWhat makes a great VP of Marketing in SaaS and how to hire oneHow tech and SaaS have changed since 2020CROs vs CMOsImportance of alignment between the CEO and marketing teamTimestamps
(00:00) - - Intro(06:59) - - Understanding the Importance of Revenue Goals(10:23) - - Evolving Motivations and Changing Perspectives(14:29) - - From Solopreneur to Founder: The Journey of Exit Five(18:25) - - The Challenge of Transitioning from Solopreneurship(20:24) - - Insights into Jason's Content Creation Process(23:08) - - Efficiency in writing: a five-minute rule(30:07) - - LinkedIn: A Haven for Text-Based Writers(31:33) - - LinkedIn's Good Community and Marketing Potential(36:09) - - Importance of Building Relationships in Business(40:54) - - Marketing Essentials: Brand, Field, Demand, Growth(43:31) - - Finding the Right Fit: Aligning Marketing Roles with Company Vision(46:36) - - Finding Alignment: The Role of Marketing in Company Leadership(50:48) - - CROs and Marketing(53:37) - - Balancing Heads: Sales, Marketing, and Post-Sales in SaaS Leadership(56:57) - - Event Planning(58:52) - - SaaStr: Connecting Founders and Revenue ProfessionalsSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today's episode brought to you by Navattic.
B2B websites are filled with too much story, too much narrative these days. You visit a website and you have no idea what the product does and how it works.
This is why Navattic has become a popular product for B2B Marketers. They help you build interactive demos so you can give buyers a real look at the product before they ever talk to sales.
And guess what - it works. They found that companies using interactive demos with Navattic have seen up to a 25% lift in website conversion rates and a 10-20% increase in inbound leads.They just released their 2025 State of the Interactive Product Demo report, and it proves just how much more control B2B buyers want over the buying process. Buyers have more access to information than ever, and companies are finally catching up by making their product front and center.
Their report breaks down the top-performing demos, why ungated demos drive higher engagement and the best use cases and strategies for making them work.So if you want to learn more about using product demos on your site, go check out Navattic’s State of the Interactive Product Demo report now.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Kyle Coleman, CMO at Copy AI and former SVP of Marketing at Clari, hosted a session on leveraging AI to create a $0 CAC strategy that drives demand generation. With a career spanning leadership roles in B2B SaaS, Kyle brings a wealth of experience in building high-performing teams and transforming go-to-market strategies.
Kyle covers:
Why developing a provocative point of view is critical to differentiate your brandHow to build a content flywheel that aligns operations, drives consistency, and improves velocity.Strategies to reduce “go-to-market bloat” and streamline processes for sustainable growth.Timestamps
(00:00) - - Intro to Kyle(05:36) - - Content is strategy, but most companies have bad content(06:47) - - Force a choice, not a comparison(09:49) - - Book recommendations for thinking about your company differently(12:44) - - Identifying core problems and target audience(16:03) - - What is GTM Bloat?(20:07) - - Beat the friction out of your process(22:11) - - How to create a demand flywheel(28:44) - - Non-negotiable content types(30:07) - - Real thoughts from real subject matter experts(34:51) - - Harness the power of the internet(36:44) - - Always-on ways to capture the demand you create(40:02) - - Q&ASend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today's episode brought to you by Navattic.
B2B websites are filled with too much story, too much narrative these days. You visit a website and you have no idea what the product does and how it works.
This is why Navattic has become a popular product for B2B Marketers. They help you build interactive demos so you can give buyers a real look at the product before they ever talk to sales.
And guess what - it works. They found that companies using interactive demos with Navattic have seen up to a 25% lift in website conversion rates and a 10-20% increase in inbound leads.They just released their 2025 State of the Interactive Product Demo report, and it proves just how much more control B2B buyers want over the buying process. Buyers have more access to information than ever, and companies are finally catching up by making their product front and center.
Their report breaks down the top-performing demos, why ungated demos drive higher engagement and the best use cases and strategies for making them work.So if you want to learn more about using product demos on your site, go check out Navattic’s State of the Interactive Product Demo report now.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
Amanda Natividad is VP of Marketing at SparkToro. She's also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Dave and Amanda catch up after Amanda's return to work after having her second child, talk about trends they are seeing in B2B marketing today and what Amanda's seen work at SparkToro (including email strategy and LinkedIn). Plus they talk about the path to CMO - and why Amanda enjoys being a team of one.
Timestamps
(00:00) - - Webinar Promotion Without Links and Returning to Work After Maternity Leave.(07:28) - - The Emotional Impact of Parental Leave.(10:04) - - Navigating Career Paths in Marketing.(13:34) - - SparkToro's Audience Research Tool and Growth Strategy.(15:55) - - VP of Marketing at SparkToro: Managing Top-of-Funnel, Organics, and Events.(20:35) - - Rethinking the pursuit of status in business.(23:34) - - Contemplating financial gains and their true value.(26:25) - - Prioritizing time over extra income for happiness.(32:41) - -Transitioning from Consulting to Content Business: The Evolution of Exit Five.(35:16) - - The challenges and potential rewards of solopreneurship.(37:31) - - Navigating Hiring and Trust in a Small Team(41:20) - - Strategic Email Marketing at Sparktoro: Balancing Frequency and Impact.(44:21) - - Sparktoro's Email Strategy: Quality over Quantity and List Management Tactics.(46:23) - - The challenge of balancing marketing strategies.(51:40) - - Optimizing LinkedIn Strategy: Pinning Comments and Zero-Click Content.(53:47) - - Embedding Webinar Links in Blog Posts for Engagement(56:08) - - Closing ThoughtsSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today's episode brought to you by Navattic.
B2B websites are filled with too much story, too much narrative these days. You visit a website and you have no idea what the product does and how it works.
This is why Navattic has become a popular product for B2B Marketers. They help you build interactive demos so you can give buyers a real look at the product before they ever talk to sales.
And guess what - it works. They found that companies using interactive demos with Navattic have seen up to a 25% lift in website conversion rates and a 10-20% increase in inbound leads.They just released their 2025 State of the Interactive Product Demo report, and it proves just how much more control B2B buyers want over the buying process. Buyers have more access to information than ever, and companies are finally catching up by making their product front and center.
Their report breaks down the top-performing demos, why ungated demos drive higher engagement and the best use cases and strategies for making them work.So if you want to learn more about using product demos on your site, go check out Navattic’s State of the Interactive Product Demo report now.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
In this episode, Dave and the Exit Five team celebrate the end of the year with a holiday party for the Exit Five community. They share insights, lessons, and highlights from their growth and events in 2024, play a game show with Ding Zheng, sales rapper and co-founder of EventShark, and provide a sneak preview of what's in store for 2025.
Dave and the team cover:
2024 stats: How treating community as a product drove nearly 80% growth this yearThe hottest content topics in B2B marketing in 2024What's ahead for the Exit Five community in 2025Timestamps
(00:00) - - Intro to the Exit Five Team(11:21) - - Exit Five’s Year in Review(13:19) - - Community Growth Stats(17:13) - - Exit Five Content Strategy(19:17) - - Community Awards(26:29) - - Gameshow with Ding Zheng(44:14) - - What’s in store for 2025(51:26) - - Closing remarksSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today's episode brought to you by Navattic.
B2B websites are filled with too much story, too much narrative these days. You visit a website and you have no idea what the product does and how it works.
This is why Navattic has become a popular product for B2B Marketers. They help you build interactive demos so you can give buyers a real look at the product before they ever talk to sales.
And guess what - it works. They found that companies using interactive demos with Navattic have seen up to a 25% lift in website conversion rates and a 10-20% increase in inbound leads.They just released their 2025 State of the Interactive Product Demo report, and it proves just how much more control B2B buyers want over the buying process. Buyers have more access to information than ever, and companies are finally catching up by making their product front and center.
Their report breaks down the top-performing demos, why ungated demos drive higher engagement and the best use cases and strategies for making them work.So if you want to learn more about using product demos on your site, go check out Navattic’s State of the Interactive Product Demo report now.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
In this episode, Dave is joined by Gurdeep Dhillon, CMO of Contentstack. Gurdeep has built an impressive career leading marketing at some of the biggest names in enterprise software, from SAP to Adobe, Marketo to Zoura. Now at Content Stack, he's challenging conventional B2B marketing wisdom in rethinking how enterprise companies should approach demand generation and brand building. In this conversation, Dave and Gurdeep dive deep into why marketing is ultimately a game of memory and reputation, not just lead generation.
Dave and Gurdeep cover:
The role of Demand Gen in 2025 (and what's changed)Why Brand and Reputation should be prioritized over Lead GenerationProven strategies to create urgency and close sales deals in enterprise marketsA glimpse into ContentStack’s team structure and how they plan for growthTimestamps
(00:00) - - Intro to Gurdeep(07:06) - - Brand and Audience Marketing(08:18) - - How the Role of Demand Gen is Changing(12:28) - - Brand and Reputation > Lead Generation(17:18) - - How Contentstack is Doing Demand Gen(19:56) - - How to Create Urgency to Win Sales Deals(21:37) - - Making a Good Offer in B2B Marketing(22:53) - - Why Being Bold and Taking Risks is Important in Marketing(29:18) - - Selling Your Vision to Leadership(31:59) - - How Contentstack Has Over 10,000 Global ICP Accounts(36:42) - - Team Structure at Contentstack(41:40) - - Running Marketing and Operating a High-Performing Team(43:56) - - Setting Effective Annual Plans(46:11) - - AI’s Role in Marketing(49:45) - - Closing ThoughtsSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today's episode brought to you by Navattic.
B2B websites are filled with too much story, too much narrative these days. You visit a website and you have no idea what the product does and how it works.
This is why Navattic has become a popular product for B2B Marketers. They help you build interactive demos so you can give buyers a real look at the product before they ever talk to sales.
And guess what - it works. They found that companies using interactive demos with Navattic have seen up to a 25% lift in website conversion rates and a 10-20% increase in inbound leads.They just released their 2025 State of the Interactive Product Demo report, and it proves just how much more control B2B buyers want over the buying process. Buyers have more access to information than ever, and companies are finally catching up by making their product front and center.
Their report breaks down the top-performing demos, why ungated demos drive higher engagement and the best use cases and strategies for making them work.So if you want to learn more about using product demos on your site, go check out Navattic’s State of the Interactive Product Demo report now.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
In this episode, we’re delivering another B2B marketing lesson in under 10 minutes—no fluff, just practical insights.
Matthew Carnevale, Marketing Manager at Exit Five, shares a game-changing mental model for marketers: the GM vs. Player mindset. Inspired by a sports analogy, Matthew explains why thinking like a General Manager—hiring resources and creating leverage—will help you tackle big opportunities without waiting for bandwidth.
Learn how shifting your mindset from “doing the work” to “making the plays happen” can unlock faster results, level up your career, and drive impact for your business.
Send guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today's episode brought to you by Navattic.
B2B websites are filled with too much story, too much narrative these days. You visit a website and you have no idea what the product does and how it works.
This is why Navattic has become a popular product for B2B Marketers. They help you build interactive demos so you can give buyers a real look at the product before they ever talk to sales.
And guess what - it works. They found that companies using interactive demos with Navattic have seen up to a 25% lift in website conversion rates and a 10-20% increase in inbound leads.They just released their 2025 State of the Interactive Product Demo report, and it proves just how much more control B2B buyers want over the buying process. Buyers have more access to information than ever, and companies are finally catching up by making their product front and center.
Their report breaks down the top-performing demos, why ungated demos drive higher engagement and the best use cases and strategies for making them work.So if you want to learn more about using product demos on your site, go check out Navattic’s State of the Interactive Product Demo report now.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Peter Mahoney, Chief Commercial Officer at GoTo, and author of The Next CMO, shared strategies for building and leading high-performing marketing organizations.
Peter covers:
10 Guidelines for building (or re-building) a marketing organizationRunning marketing: how to build your CMO operating system5 strategies for effectively leading an organizationTimestamps
(00:00) - - Intro to Peter(04:57) - - Are there requirements for being a CMO?(09:55) - - Do you really want to be a CMO?(10:24) - - How CMOs spend their time(11:07) - - 10 Guidelines for building (or re-building) a marketing organization(12:54) - - 1. Align to your marketing strategy(13:54) - - 2. Ensure the financial model supports your organization(15:49) - - 3. Make it simple(16:24) - - 4. Build in clear accountability(17:40) - - 5. Resist layers(19:20) - - 6. Do not design around the individual(22:04) - - 7. Clearly define what is a service center and what is an outcome center(22:42) - - 8. Build the smallest organization necessary(23:53) - - 9. Make a hiring decision as difficult as laying someone off(24:53) - - 10. Define your full-time vs. part-time vs. outsource strategy(27:41) - - Running marketing: Building your CMO Operating System(29:04) - - 5 strategies for leading marketing(31:51) - - Q&A(39:17) - - Closing RemarksSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today's episode brought to you by Navattic.
B2B websites are filled with too much story, too much narrative these days. You visit a website and you have no idea what the product does and how it works.
This is why Navattic has become a popular product for B2B Marketers. They help you build interactive demos so you can give buyers a real look at the product before they ever talk to sales.
And guess what - it works. They found that companies using interactive demos with Navattic have seen up to a 25% lift in website conversion rates and a 10-20% increase in inbound leads.They just released their 2025 State of the Interactive Product Demo report, and it proves just how much more control B2B buyers want over the buying process. Buyers have more access to information than ever, and companies are finally catching up by making their product front and center.
Their report breaks down the top-performing demos, why ungated demos drive higher engagement and the best use cases and strategies for making them work.So if you want to learn more about using product demos on your site, go check out Navattic’s State of the Interactive Product Demo report now.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
When done right, paid spend is like throwing gasoline on the flames of what’s working in your marketing. Done wrong – it’s just a huge waste of time and money.
In this episode, Dave Gerhardt hosts an live session with John Short, CEO of Compound Growth Marketing (CGM), and Kym Parker, SVP of Media Strategy at CGM, who walk through tried and true strategies they’ve built from managing over $50 million in paid spend.
They also cover:
How to choose which strategy is best for you and exactly how to target the right ICPThe three keys to successful paid media, like setting up actionable reportingHow to identify how much you can spend for leads/account at each stage of the sales and marketing funnelTimestamps
(00:00) - - Intro to John and Kym(07:18) - - Choosing the Perfect Paid Media Strategy(11:46) - - The $100 CPL Myth(15:21) - - Three Keys to Successful Paid Media(17:59) - - Qualification Is Critical in ABM Success(19:37) - - How You Should Think About Bidding Algorithms(22:21) - - Prospect Experience: The Campaign Funnel(24:01) - - Using a Multi-Channel Approach(29:21) - - Mid-Intent Funnel Examples(32:53) - - Executing on a Paid Acquisition Strategy(39:02) - - Tailoring Your Messaging for Buying Committee Engagement(43:36) - - Balancing Funnel Strategies(46:17) - - Justifying Higher Costs(50:32) - - Channel Testing and Target Comparison(51:57) - - How to Master Paid Media in Enterprise MarketingSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today's episode brought to you by Navattic.
B2B websites are filled with too much story, too much narrative these days. You visit a website and you have no idea what the product does and how it works.
This is why Navattic has become a popular product for B2B Marketers. They help you build interactive demos so you can give buyers a real look at the product before they ever talk to sales.
And guess what - it works. They found that companies using interactive demos with Navattic have seen up to a 25% lift in website conversion rates and a 10-20% increase in inbound leads.They just released their 2025 State of the Interactive Product Demo report, and it proves just how much more control B2B buyers want over the buying process. Buyers have more access to information than ever, and companies are finally catching up by making their product front and center.
Their report breaks down the top-performing demos, why ungated demos drive higher engagement and the best use cases and strategies for making them work.So if you want to learn more about using product demos on your site, go check out Navattic’s State of the Interactive Product Demo report now.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
In this episode, we’re delivering another B2B marketing lesson in under 10 minutes.
Matthew Carnevale, Marketing Manager at Exit Five, breaks down the story behind the best ad he’s ever created—one that generated $77,822 in MRR over two years. Spoiler: it wasn’t fancy production or clever wordplay. The secret? Raw, undeniable social proof.
Matthew shares why raw social proof, like screenshots, before-and-after results, and authentic testimonials, outperforms polished case studies or logos. By the end, you’ll know how to gather and use social proof effectively to make your marketing efforts stand out and drive real results.
Send guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today's episode brought to you by Navattic.
B2B websites are filled with too much story, too much narrative these days. You visit a website and you have no idea what the product does and how it works.
This is why Navattic has become a popular product for B2B Marketers. They help you build interactive demos so you can give buyers a real look at the product before they ever talk to sales.
And guess what - it works. They found that companies using interactive demos with Navattic have seen up to a 25% lift in website conversion rates and a 10-20% increase in inbound leads.They just released their 2025 State of the Interactive Product Demo report, and it proves just how much more control B2B buyers want over the buying process. Buyers have more access to information than ever, and companies are finally catching up by making their product front and center.
Their report breaks down the top-performing demos, why ungated demos drive higher engagement and the best use cases and strategies for making them work.So if you want to learn more about using product demos on your site, go check out Navattic’s State of the Interactive Product Demo report now.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more -
This episode is from Drive 2024, Exit Five's first-ever in-person event for B2B marketers in Burlington, Vermont. Ross Simmonds, Founder of CEO at Foundation & Distribution.ai , hosted a session on creating and distributing B2B content that drives real results.
Ross covers:
Why "create once, distribute forever" should be your mantra for content marketing.How to blend educational, engaging, entertaining, and empowering content to captivate your audience.Tactical approaches to dominate distribution channels like LinkedIn, Reddit, and niche communities.Timestamps
(00:00) - - Intro to Ross (02:44) - - Content Creation Mistakes(05:38) - - Thinking Like a Modern Media Company: Distribution Strategy(09:11) - - Crafting and Distributing Engaging, Impactful Content(14:08) - - How to Continuously Engage Your audience(16:59) - - Optimizing Strategy through Reddit and Niche Communities(23:56) - - Tactical Content Distribution Tips(29:43) - - Embracing AI and Automation(33:27) - - Framework: Research, Create, Distribute, Optimize(35:04) - - Creative Strategies for Engaging Your Online Audience(36:32) - - Write Casually: Communicate Like a Friend(41:19) - - The Power of Reusing Stories in Content CreationSend guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***
Today's episode brought to you by Navattic.
B2B websites are filled with too much story, too much narrative these days. You visit a website and you have no idea what the product does and how it works.
This is why Navattic has become a popular product for B2B Marketers. They help you build interactive demos so you can give buyers a real look at the product before they ever talk to sales.
And guess what - it works. They found that companies using interactive demos with Navattic have seen up to a 25% lift in website conversion rates and a 10-20% increase in inbound leads.They just released their 2025 State of the Interactive Product Demo report, and it proves just how much more control B2B buyers want over the buying process. Buyers have more access to information than ever, and companies are finally catching up by making their product front and center.
Their report breaks down the top-performing demos, why ungated demos drive higher engagement and the best use cases and strategies for making them work.So if you want to learn more about using product demos on your site, go check out Navattic’s State of the Interactive Product Demo report now.
***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more - Laat meer zien
