Afleveringen
-
John dives deep into the evolving landscape of SEO in this solo episode. He breaks down what today’s marketers need to know about zero-click searches, AI content, Google Search Console, and how to build search strategies that actually drive conversions. Whether you're a local business owner or a digital agency, this episode delivers a fresh SEO playbook packed with actionable insights to boost visibility, authority, and high-intent traffic. Don't miss this essential update on what really works in SEO today.
Today we discussed:
[00:00] Opening
[00:09] Introduction
[01:52] Search Presence and Visibility
[04:10] Embracing AI for Content
[05:59] Local Search Isn't Going Anywhere
[08:29] Prioritize Intent Based SEO
[11:06] Link Building
[13:58] Long Tail Queries
Rate, Review, & Follow
If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.
Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!
👉 Get Your Free Prompts: https://dtm.world/freeprompts -
Shane Murphy-Reuter is the President of GTM at Calendly, a leading scheduling software platform trusted by millions. With a proven track record in scaling SaaS companies like Intercom and Webflow, Shane brings deep expertise in product-led growth, sales strategy, and category creation. In this episode, he shares how Calendly has evolved beyond scheduling to serve SMBs and solopreneurs through AI-driven relationship management tools. Tune in to learn how focusing on your core users can drive sustainable growth, outpace competitors, and spark innovation in a crowded market.
Today we discussed:
[00:00] Opening
[00:09] Introducing Shane Murphy-Reuter
[00:51] Extending Your Core Business
[04:47] How Hyperfocus Protects Your Business
[06:51] Find your Unique Advantage
[10:28] Messaging for Clients with Different Needs
[15:05] Shifting Mindset to Deal with Growth
[17:00] Incentivizing Sales Teams
[19:00] How Will AI Effect Scheduling Software
More About Shane Murphy-Reuter:
Check out Shane Murphy-Reuter's Website: https://calendly.com/
Connect with Shane Murphy-Reuter on LinkedIn: https://www.linkedin.com/in/shanemurfy/
Rate, Review, & Follow
If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.
Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!
👉 Get Your Free Prompts: https://dtm.world/freeprompts -
Zijn er afleveringen die ontbreken?
-
Dr. Margie Warrell is a bestselling author, leadership coach, and global authority on courage, risk-taking, and transformational leadership. She’s worked with Fortune 500 companies, coached C-suite executives, and spoken at the US Congress—empowering thousands to lead with boldness and integrity.
In this episode, we dive into her latest book, The Courage Gap: Five Steps to Braver Action, exploring how fear, self-doubt, and imposter syndrome silently sabotage decision-making and business growth. Margie shares powerful strategies for building your “courage muscle,” raising your rates with confidence, and taking bold action even amid uncertainty.
Today we discussed:
[00:00] Opening
[00:09] Introduction to Margie Warrell
[01:01] What is the Courage Gap?
[02:57] The Difference Between Fear-based and Strategic Pausing
[05:06] What Role Does Imposter Syndrome Play?
[09:48] Finding the Courage to Charge Your Worth
[12:15] Habits to Build Courage
[14:35] Dealing with Fear of Rejection
[17:10] Being Courageous Through the Unknown
More About Margie Warrel:
Check out Margie Warrels Website: https://margiewarrell.com/
Connect with Margie Warrel on LinkedIn: https://www.linkedin.com/in/margiewarrell/
Rate, Review, & Follow
If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.
Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!
👉 Get Your Free Prompts: https://dtm.world/freeprompts -
Prasanna Dhungel is the co-founder and managing partner at Grow By Data, with nearly two decades of experience leading innovation in marketing, tech, healthcare, and SaaS. A graduate of Cornell, Princeton, and Kellogg School of Management, Prasanna brings deep expertise in digital strategy and search engine evolution.
In this episode, he breaks down the future of SEO in an AI-dominated world—covering Google’s AI overview, zero-click searches, and how brand visibility is being redefined. You'll learn what’s working in 2025, how to adapt your content strategy, and the key metrics top marketers are using to stay ahead.
Today we discussed:
[00:00] Opening
[00:09] Introducing Prasanna Dhungel
[00:53] How to Prepare for Changes in Search?
[05:06] Is Intent Driven Content the Way Forward?
[07:16] What Metrics Should We Be Tracking?
[10:39] Best Practices to Show Up in AIO
[16:20] Measuring ROI Without Attribution
More About Prasanna Dhungel:
Check out Prasanna Dhungel's Website: https://growbydata.com/
Connect with Prasanna Dhungel on LinkedIn: https://www.linkedin.com/in/prasanna-dhungel/
Rate, Review, & Follow
If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.
Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!
👉 Get Your Free Prompts: https://dtm.world/freeprompts -
With experience marketing over 1,000 books, Alex Strathdee (CEO of Shelf Life and author of Before the Bestseller), shares why most authors fail to sell books and what to do instead. From free reader seeding to building an author email list and launching with a strategy, he breaks down how to turn your book into a true business asset. If you’re an entrepreneur or author looking to drive serious book sales without wasting time or money, this episode is a must-listen.
Today we discussed:
[00:00] Opening
[00:09] Introduction to Alex Strathdee
[01:03] Do Publishers Promote Books?
[02:45] Mistakes in Book Marketing
[06:54] How is AI Affecting Book Marketing?
[08:30] What is the Goal of your Book?
[09:39] Seeding Readers with no Audience
[13:34] Team and Tools to Help You with Your Book
[16:03] Positioning Yourself to get Lucky
More About Alex Strathdee:
Check out Alex Strathdee's Website: https://www.getshelflife.com
Connect with Alex Strathdee on LinkedIn: https://www.linkedin.com/in/alexander-strathdee/
Read Before The Bestseller: Your Proven Path to Book Sales Without Wasting Time & Money: https://amzn.to/4iXgUen
Rate, Review, & Follow
If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.
Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!
👉 Get Your Free Prompts: https://dtm.world/freeprompts -
Carlos Gil, global marketing leader, bestselling author of The End of Marketing, and Brand Evangelist at GetResponse, shares bold, future-focused insights on why traditional marketing is fading and how humanizing your brand is the key to standing out in the AI era. We dive into the evolving role of AI in marketing, the power of employee advocacy, and why building authentic brand relationships will define the next generation of marketing success.
Today we discussed:
[00:00] Opening
[00:09] Introducing Carlos Gil
[02:23] Brands Need to Humanize
[07:46] AI and the Need for Human Relationships
[12:25] Communicating the Human Element of Your Brand
[15:49] Omni-channel Marketing
More About Carlos Gil:
Check out Carlos Gil on https://www.linkedin.com/in/carlosgilonline/
Read The End of Marketing: Humanizing Your Brand in the Age of Social Media by Carlos Gil: https://amzn.to/4bHn9Rh
Rate, Review, & Follow
If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.
Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!
👉 Get Your Free Prompts: https://dtm.world/freeprompts -
I chat with Len Silverman—seasoned entrepreneur, longtime Learning Center owner, and author of Mesh: Aligning Your Personal Brand with Gen Z. With over 30 years of business experience and a front-row seat to Gen Z's development, Len offers expert insights into how businesses can attract, engage, and retain Gen Z employees. We explore what makes this generation tick, why traditional hiring practices fall short, and how aligning your company culture with Gen Z values can be a game-changer. If you're struggling to connect with the next generation of workers—or customers—this episode delivers the mindset and tools to bridge the gap.
Today we discussed:
[00:00] Opening
[00:09] Introduction to Len Silverman
[00:53] What is the Personal Brand of Gen Z
[02:56] Common Stereotypes of Genz
[04:16] The Old Ways Aren't Going to Work
[06:39] The Employee Journey
[08:35] Importance of Cultural Consistency
[10:39] Changing Mindsets
[12:44] Gen Z Customers
[14:19] Common Mistakes Trying to Align with Gen Z
[17:11] Turning Gen Z into A Players
More About Len Silverman:
Check out Len Silverman's Website: https://uptoelevenmarketing.com
Connect with Len Silverman on LinkedIn: https://www.linkedin.com/in/up-to-eleven-len/
Read MESH: Aligning the Personal Brand of Gen Z with your Company Culture by Len Silverman: https://amzn.to/3DKURsC
Rate, Review, & Follow
If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.
Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!
👉 Get Your Free Prompts: https://dtm.world/freeprompts -
I chat with Keith Lauver—serial entrepreneur, product launch veteran, and founder of Atomic Elevator, the company behind the high-definition marketing platform Ella. With over $34 million raised for product launches and clients like Trader Joe’s and Whole Foods, Keith brings deep expertise in strategic marketing and AI tools for entrepreneurs. We dive into how AI is transforming small business marketing—not by replacing people, but by freeing them to focus on what they do best. If you're curious about practical AI, marketing automation, and how to rethink your business structure for the future, this episode is packed with insights you won’t want to miss.
Today we discussed:
[00:00] Opening
[00:09] Introducing Keith Lauver
[01:52] Understanding the Practical Uses of AI
[04:17] What are AI Agents?
[07:45] How Does AI Affect Organizational Structure
[11:46] AI Doesn't Change Human Value
[16:22] Personalized Marketing
[17:37] Ella AI
[21:22] Privacy Concerns with AI
More About Keith Lauver:
Check out Keith Lauver's Website: https://www.atomicelevator.com
Connect with Keith Lauver's on LinkedIn: https://www.linkedin.com/in/keithdlauver/
Rate, Review, & Follow
If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.
Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!
👉 Get Your Free Prompts: https://dtm.world/freeprompts
This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter
TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com -
Struggling to navigate uncertainty in your business? In this episode of the Duct Tape Marketing Podcast, I sit down with Bill Canady, seasoned business leader and author of From Panic to Profit. With over 30 years of experience driving business growth and optimizing operations, Bill shares how the 80/20 rule can help you focus on what truly drives profitability and efficiency. We discuss strategies for scaling smart, maximizing profits, and leading with confidence.
Today we discussed:
[00:00] Opening
[00:09] Introducing Bill Canady
[01:01] What is Panic Mode for a Business?
[03:54] The Stockdale Paradox
[06:22] The 80/20 Principle
[10:59] Small Customers that Need Much Attention
[12:58] Earning the Right to Grow
[15:11] Where to Start When Fixing Panic Mode
[16:44] How Will AI Affect Business?
More About Bill Canady:
Check out Bill Canady's Website: https://billcanady.com
Connect with Bill Canady on LinkedIn: https://www.linkedin.com/in/bill-canady/
Read From Panic to Profit - Uncover Value, Boost Revenue, and Grow Your Business with the 80/20 Principle by Bill Canady: https://amzn.to/4bsxUH9
Rate, Review, & Follow
If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.
Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!
👉 Get Your Free Prompts: https://dtm.world/freeprompts -
Struggling to outrank big competitors in Google search? In this episode of the Duct Tape Marketing Podcast, I chat with Sam Dunning, founder of Breaking B2B and expert in SEO for revenue—not vanity metrics. Sam reveals how businesses can escape the traffic trap, leverage long-tail SEO, and optimize for Google rankings that actually drive leads and sales. If you want to boost organic traffic, adapt to AI-driven search changes, and build a smarter SEO strategy, this episode is packed with actionable insights!
Today we discussed:
[00:00] Opening
[00:09] Introducing Sam Dunning
[00:31] Approach to SEO Strategy
[03:42] SEO Isn't for Every Business
[06:21] SEO is a Long-term Game
[08:53] Your Marketing Niche
[13:00] Google Search vs AI Search
[15:24] SEO and Local Search
[18:46] Where to Start with SEO
More About Sam Dunning:
Check out Sam Dunning's Website: https://breakingb2b.com
Connect with Sam Dunning's on LinkedIn: https://www.linkedin.com/in/samdunning/
Rate, Review, & Follow
If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.
Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!
👉 Get Your Free Prompts: https://dtm.world/freeprompts
This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter
TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com -
Want to know what it really takes to build a successful business? In this episode of the Duct Tape Marketing Podcast, I sit down with Lori Rosenkopf, Vice Dean of Entrepreneurship at the Wharton School and author of Unstoppable Entrepreneurs: 7 Paths for Unleashing Successful Startups and Creating Value Through Innovation. Lori shares insights on the seven different paths to startup success, from bootstrapping and business pivots to disruptive innovation and venture capital. Whether you're a small business owner, startup founder, or entrepreneur looking for growth strategies, this conversation will help you navigate challenges, leverage your strengths, and find your own unique path to success.
Today we discussed:
[00:00] Opening
[00:09] Introducing Lori Rosenkopf
[00:53] Telling Real Entrepreneur Stories
[03:59] The Six R's
[06:33] The Realities of Disrupting the Market
[07:37] Bootstrapping
[09:58] Technology Commercializers
[11:17] Accidental Entrepreneur
[15:20] Defining Innovation
More About Lori Rosenkopf:
Check out Lori Rosenkopf's Website: https://executiveeducation.wharton.upenn.edu/faculty/lori-rosenkopf/
Connect with Lori Rosenkopf on LinkedIn: https://www.linkedin.com/in/lori-rosenkopf-5453a3b6/
Read Unstoppable Entrepreneurs: 7 Paths for Unleashing Successful Startups and Creating Value through Innovationl Guide by Lori Rosenkopf: https://amzn.to/41vVJKz
Rate, Review, & Follow
If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.
Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!
👉 Get Your Free Prompts: https://dtm.world/freeprompts -
Want to know where SEO is headed in 2025? In this episode of the Duct Tape Marketing Podcast, I sit down with Bruce Clay, the "Father of SEO" and founder of BruceClay.com. With nearly three decades in search engine optimization, Bruce shares expert insights on how Google ranking, AI-generated content, and SEO strategy are evolving. Learn why quality content, usability, and brand mentions matter more than ever—and what businesses must do to stay ahead in an AI-driven search landscape.
Today we discussed:
[00:00] Opening
[00:09] Introducing Bruce Clay
[00:53] SEO in 1996
[04:47] The Growing Importance of SEO
[11:19] How to Create Quality Content for SEO
[14:50] Is Zero-Click the End of SEO?
[18:59] Guest Podcasting Can Help SEO
More About Bruce Clay:
Check out Bruce Clay's Website: https://bruceclay.com
Connect with Bruce Clay's on LinkedIn: https://www.linkedin.com/company/bruce-clay-inc-
Rate, Review, & Follow
If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.
Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!
👉 Get Your Free Prompts: https://dtm.world/freeprompts
This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter
TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com -
Agency growth consultant, author, and podcast host Max Traylor discusses how marketing agencies can dramatically increase profitability by focusing on existing client relationships rather than constantly chasing new business. Max shared strategies for improving client retention through smarter pricing models and positioning your agency as a true marketing leader for clients. This insightful discussion offers practical guidance for agency owners looking to future-proof their business model and significantly boost their bottom line without the endless hustle for new clients.
Today we discussed:
[00:00] Opening
[00:09] Introducing Max Traylor
[01:29] Are Agencies in Trouble?
[04:25] Leadership is Missing
[07:00] Growing Revenue with Current Clients
[11:46] Are Retainers the Right Way To Go?
[15:36] Productizing Your Services
[18:01] Advice on Starting a Consulting Service Today
More About Max Traylor:
Check out Max Traylor's Website: https://Maxtraylor.com
Connect with Max Traylor on LinkedIn: https://www.linkedin.com/in/maxtraylor/
Read Agency Survival Guide by Max Traylor: https://amzn.to/3XkfRNn
Rate, Review, & Follow
If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.
Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!
👉 Get Your Free Prompts: https://dtm.world/freeprompts -
Reddit's EVP of Business Marketing and Growth, Jim Squires, discusses strategies for small businesses and agencies to harness the platform's powerful community-driven marketing potential. Speaking on the intersection of targeted advertising and organic engagement, he reveals how brands can authentically connect with niche audiences on Reddit's unique platform. From smart ad campaigns to interest-based targeting, this insider perspective offers marketers a game-changing approach to social media marketing that goes beyond traditional promotional tactics.
Don't miss out on Reddit's exclusive offer for Duct Tape Marketing podcast listeners! Spend $500 and get an additional $500 with the code DUCTTAPE500.
Today we discussed:
[00:00] Opening
[00:09] Introducing Jim Squires
[00:56] How Does Reddit Differ From Other Platforms?
[04:20] Impact of Search on Reddit
[05:54] Best Practices for Businesses on Reddit
[08:17] How Does Advertising Fit in on Reddit
[10:52] Getting Organic Reach on Reddit
[13:05] Small Business Mistakes on Reddit
[15:47] How to Measure Success on Reddit
[18:34] Meeting People Where They Are
More About Jim Squires:
Check out Jim Squires' Website: https://www.business.reddit.com/pro
Connect with Jim Squires on LinkedIn: https://www.linkedin.com/in/jimcsquires/
Follow Reddit on LinkedIn: https://www.linkedin.com/showcase/reddit-for-business/
To get started with Reddit Ads, go to https://ads.reddit.com/
Take advantage of Reddit's special offer for podcast listeners: Spend $500 and get $500 by using DUCTTAPE500
Rate, Review, & Follow
If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.
Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!
👉 Get Your Free Prompts: https://dtm.world/freeprompts
This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter
TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com -
Traditional sales tactics not helping your business grow? On this episode of the Duct Tape Marketing Podcast, I chat with Chuck Blakeman, a seasoned entrepreneur who's built 13 businesses across 10 industries and authored bestselling books. Chuck explains why focusing on relationships rather than aggressive selling can actually boost your revenue. He shares practical ways to leverage your network, build genuine trust, and create a business that naturally attracts referrals. Tune in for valuable insights on smarter, more sustainable growth strategies!
Today we discussed:
[00:00] Opening
[00:09] Introducing Chuck Blakeman
[02:27] What Does Sell Less, Earn More Mean?
[03:35] Why Do Business Owners Hate Selling?
[06:40] Serve. Don't Sell.
[013:54] Staying Recent and Frequent
[15:21] The Four Quadrants of Relationship Marketing
[17:21] Getting Started in Relationship Marketing
[18:54] Relationship Marketing on Modern Platforms
More About Chuck Blakeman
Chuck Blakeman's website - http://www.3to5club.com
Connect with Chuck Blakeman on LinkedIn: https://www.linkedin.com/company/3to5-club-powered-by-the-crankset-group
Rate, Review, & Follow
If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.
Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!
👉 Get Your Free Prompts: https://dtm.world/freeprompts -
Is Google stealing your traffic? In this episode of the Duct Tape Marketing Podcast, I sit down with Rand Fishkin, co-founder and CEO of SparkToro and one of the most influential voices in SEO and digital marketing. We dive into the rise of the zero-click internet—where 60% of Google searches end without a click—and what this means for your SEO strategy, content marketing, and online visibility. Rand shares expert insights on how businesses can adapt, build influence beyond Google, and thrive in a world where search engines and social platforms are keeping users on their sites. Don’t miss this deep dive into the future of search engine optimization and marketing strategy!
Today we discussed:
[00:09] Introducing Rand Fishkin
[01:07] What is Zero Click?
[02:11] How Has Zero Click Impacted Search
[06:33] How Should SEO Professionals Adapt?
[08:34] How Do Content-Reliant Businesses Survive?
[14:30] Is Google Dead?
[16:50] Making the Best of Attribution
More About Rand Fishkin
Rand Fishkin's website - https://sparktoro.com
Connect with Rand Fishkin on LinkedIn: https://www.linkedin.com/in/randfishkin/
Rate, Review, & Follow
If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.
Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!
👉 Get Your Free Prompts: https://dtm.world/freeprompts
This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter
TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com -
As a small business owner, you're constantly wearing different hats, from CEO to salesperson to project manager – but what's the secret to juggling it all without burning out? In this insightful episode, John explores the seven critical roles every entrepreneur needs to master, offering actionable advice for delegating, automating, and optimizing your business operations. His practical strategies will help marketing consultants, agency owners, and small business leaders shift from being trapped in day-to-day tasks to focusing on meaningful growth, ultimately creating a business that serves you rather than consuming you.
Today we discussed:
[00:00] Opening
[00:26] Juggling Multiple Roles
[04:38] The CEO Role
[05:37] The Sales Person Role
[07:09] The Strategist Role
[08:46] The Project Manager Role
[09:49] The Marketing Role
[12:59] The Client Manager Role
[13:56] The 4-Prong Approach
Rate, Review, & Follow
If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.
Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!
👉 Get Your Free Prompts: https://dtm.world/freeprompts -
Sara Nay sits down with Jane McCarthy, a seasoned brand strategist and author of The Goddess Guide to Branding. Jane shares her expertise on goddess archetypes and how businesses can use Carl Jung’s archetypes to build a compelling and emotionally resonant brand identity. Learn how to align your brand strategy with the right archetype to attract your ideal customers, create authentic brand storytelling, and stand out in a crowded market.
Today we discussed:
[00:00] Opening
[00:09] Introducing Jane McCarthy
[00:44] What are Goddess Archetypes?
[05:37] Identifying your Brand's Goddess Archetype
[08:56] Using your Archetype to Find the Right Talent
[12:05] Brands That Embody Goddess Archetypes
[16:34] How to Approach Goddess Archetypes
[18:44] Figuring out the Heart of your Brand
More About Jane McCarthy
Jane McCarthy's website - https://www.goddessoffice.com
Connect with Jane McCarthy on LinkedIn: https://www.linkedin.com/in/jane-mccarthy-96b3715/
Rate, Review, & Follow
If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.
Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!
👉 Get Your Free Prompts: https://dtm.world/freeprompts
This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter
TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com -
Join me for a fascinating conversation with Mike Ganino where we explore the art of storytelling as a game-changing business tool. Mike, a dynamic keynote speaker and author of "Make a Scene," has left his mark on everything from viral TEDx talks to leadership training at powerhouse companies like Disney, Netflix, and Adobe. In our discussion, he shares invaluable insights on how mastering storytelling can transform your business communication, whether you're pitching to clients, leading a team, or taking the stage. We unpack practical techniques for commanding attention, developing authentic stage presence, and crafting narratives that stick with your audience long after you've finished speaking.
Today we discussed:
[00:09] Introducing Mike Ganino
[00:57] Why is Storytelling a Hot Topic?
[02:09] What Draws Us to Storytelling?
[03:29] What Does Make a Scene Mean?
[05:44] Are There Any Rules to Storytelling?
[07:15] What if You're Not Good at Storytelling?
[09:12] Benefits of Being a Good Storyteller
[12:45] Performance in Storytelling
[15:32] How to Get Better at Storytelling
[17:31] Do Different Platforms Need Different Approaches?
More About Mike Ganino
Mike Ganino's website - https://mikeganino.com
Connect with Mike Ganino on LinkedIn: https://linkedin.com/in/mikeganino
Rate, Review, & Follow
If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.
Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!
👉 Get Your Free Prompts: https://dtm.world/freeprompts -
Join me as I chat with copywriting expert David Garfinkel, the author of The Persuasion Story Code. Our conversation explores why storytelling in marketing creates deeper connections than traditional sales methods. David shares how the right mix of persuasion techniques and sales storytelling can transform your marketing strategies and drive business growth. If you're curious about how storytelling can help you build trust and boost conversions, you won't want to miss this insightful discussion where David breaks down exactly what makes stories so powerful in business.
Today we discussed:
[00:00] Opening
[00:09] Introducing David Garfinkel
[00:54] Story Frameworks
[03:11] What are Persuasion Stories?
[05:22] How to Make a Conversational Story
[06:48] Merging Stories and CTAs
[09:09] Using Stories to Get Attention
[12:39] Mistakes in Storytelling
[13:28] Learning from Your Favorite Books
[15:30] AI in Storytelling
[18:51] Is There a Formula to Storytelling?
More About David Garfinkel
David Garfinkel's website - https://copywriterspodcast.com/
Connect with David Garfinkel on LinkedIn: https://www.linkedin.com/in/david-garfinkel-a51211/
Rate, Review, & Follow
If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.
Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!
👉 Get Your Free Prompts: https://dtm.world/freeprompts
This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter
TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com - Laat meer zien
