Afleveringen
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I chat with Len Silverman—seasoned entrepreneur, longtime Learning Center owner, and author of Mesh: Aligning Your Personal Brand with Gen Z. With over 30 years of business experience and a front-row seat to Gen Z's development, Len offers expert insights into how businesses can attract, engage, and retain Gen Z employees. We explore what makes this generation tick, why traditional hiring practices fall short, and how aligning your company culture with Gen Z values can be a game-changer. If you're struggling to connect with the next generation of workers—or customers—this episode delivers the mindset and tools to bridge the gap.
Today we discussed:
[00:00] Opening
[00:09] Introduction to Len Silverman
[00:53] What is the Personal Brand of Gen Z
[02:56] Common Stereotypes of Genz
[04:16] The Old Ways Aren't Going to Work
[06:39] The Employee Journey
[08:35] Importance of Cultural Consistency
[10:39] Changing Mindsets
[12:44] Gen Z Customers
[14:19] Common Mistakes Trying to Align with Gen Z
[17:11] Turning Gen Z into A Players
More About Len Silverman:
Check out Len Silverman's Website: https://uptoelevenmarketing.com
Connect with Len Silverman on LinkedIn: https://www.linkedin.com/in/up-to-eleven-len/
Read MESH: Aligning the Personal Brand of Gen Z with your Company Culture by Len Silverman: https://amzn.to/3DKURsC
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I chat with Keith Lauver—serial entrepreneur, product launch veteran, and founder of Atomic Elevator, the company behind the high-definition marketing platform Ella. With over $34 million raised for product launches and clients like Trader Joe’s and Whole Foods, Keith brings deep expertise in strategic marketing and AI tools for entrepreneurs. We dive into how AI is transforming small business marketing—not by replacing people, but by freeing them to focus on what they do best. If you're curious about practical AI, marketing automation, and how to rethink your business structure for the future, this episode is packed with insights you won’t want to miss.
Today we discussed:
[00:00] Opening
[00:09] Introducing Keith Lauver
[01:52] Understanding the Practical Uses of AI
[04:17] What are AI Agents?
[07:45] How Does AI Affect Organizational Structure
[11:46] AI Doesn't Change Human Value
[16:22] Personalized Marketing
[17:37] Ella AI
[21:22] Privacy Concerns with AI
More About Keith Lauver:
Check out Keith Lauver's Website: https://www.atomicelevator.com
Connect with Keith Lauver's on LinkedIn: https://www.linkedin.com/in/keithdlauver/
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This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter
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Zijn er afleveringen die ontbreken?
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Struggling to navigate uncertainty in your business? In this episode of the Duct Tape Marketing Podcast, I sit down with Bill Canady, seasoned business leader and author of From Panic to Profit. With over 30 years of experience driving business growth and optimizing operations, Bill shares how the 80/20 rule can help you focus on what truly drives profitability and efficiency. We discuss strategies for scaling smart, maximizing profits, and leading with confidence.
Today we discussed:
[00:00] Opening
[00:09] Introducing Bill Canady
[01:01] What is Panic Mode for a Business?
[03:54] The Stockdale Paradox
[06:22] The 80/20 Principle
[10:59] Small Customers that Need Much Attention
[12:58] Earning the Right to Grow
[15:11] Where to Start When Fixing Panic Mode
[16:44] How Will AI Affect Business?
More About Bill Canady:
Check out Bill Canady's Website: https://billcanady.com
Connect with Bill Canady on LinkedIn: https://www.linkedin.com/in/bill-canady/
Read From Panic to Profit - Uncover Value, Boost Revenue, and Grow Your Business with the 80/20 Principle by Bill Canady: https://amzn.to/4bsxUH9
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Struggling to outrank big competitors in Google search? In this episode of the Duct Tape Marketing Podcast, I chat with Sam Dunning, founder of Breaking B2B and expert in SEO for revenue—not vanity metrics. Sam reveals how businesses can escape the traffic trap, leverage long-tail SEO, and optimize for Google rankings that actually drive leads and sales. If you want to boost organic traffic, adapt to AI-driven search changes, and build a smarter SEO strategy, this episode is packed with actionable insights!
Today we discussed:
[00:00] Opening
[00:09] Introducing Sam Dunning
[00:31] Approach to SEO Strategy
[03:42] SEO Isn't for Every Business
[06:21] SEO is a Long-term Game
[08:53] Your Marketing Niche
[13:00] Google Search vs AI Search
[15:24] SEO and Local Search
[18:46] Where to Start with SEO
More About Sam Dunning:
Check out Sam Dunning's Website: https://breakingb2b.com
Connect with Sam Dunning's on LinkedIn: https://www.linkedin.com/in/samdunning/
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This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter
TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com -
Want to know what it really takes to build a successful business? In this episode of the Duct Tape Marketing Podcast, I sit down with Lori Rosenkopf, Vice Dean of Entrepreneurship at the Wharton School and author of Unstoppable Entrepreneurs: 7 Paths for Unleashing Successful Startups and Creating Value Through Innovation. Lori shares insights on the seven different paths to startup success, from bootstrapping and business pivots to disruptive innovation and venture capital. Whether you're a small business owner, startup founder, or entrepreneur looking for growth strategies, this conversation will help you navigate challenges, leverage your strengths, and find your own unique path to success.
Today we discussed:
[00:00] Opening
[00:09] Introducing Lori Rosenkopf
[00:53] Telling Real Entrepreneur Stories
[03:59] The Six R's
[06:33] The Realities of Disrupting the Market
[07:37] Bootstrapping
[09:58] Technology Commercializers
[11:17] Accidental Entrepreneur
[15:20] Defining Innovation
More About Lori Rosenkopf:
Check out Lori Rosenkopf's Website: https://executiveeducation.wharton.upenn.edu/faculty/lori-rosenkopf/
Connect with Lori Rosenkopf on LinkedIn: https://www.linkedin.com/in/lori-rosenkopf-5453a3b6/
Read Unstoppable Entrepreneurs: 7 Paths for Unleashing Successful Startups and Creating Value through Innovationl Guide by Lori Rosenkopf: https://amzn.to/41vVJKz
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Want to know where SEO is headed in 2025? In this episode of the Duct Tape Marketing Podcast, I sit down with Bruce Clay, the "Father of SEO" and founder of BruceClay.com. With nearly three decades in search engine optimization, Bruce shares expert insights on how Google ranking, AI-generated content, and SEO strategy are evolving. Learn why quality content, usability, and brand mentions matter more than ever—and what businesses must do to stay ahead in an AI-driven search landscape.
Today we discussed:
[00:00] Opening
[00:09] Introducing Bruce Clay
[00:53] SEO in 1996
[04:47] The Growing Importance of SEO
[11:19] How to Create Quality Content for SEO
[14:50] Is Zero-Click the End of SEO?
[18:59] Guest Podcasting Can Help SEO
More About Bruce Clay:
Check out Bruce Clay's Website: https://bruceclay.com
Connect with Bruce Clay's on LinkedIn: https://www.linkedin.com/company/bruce-clay-inc-
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This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter
TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com -
Agency growth consultant, author, and podcast host Max Traylor discusses how marketing agencies can dramatically increase profitability by focusing on existing client relationships rather than constantly chasing new business. Max shared strategies for improving client retention through smarter pricing models and positioning your agency as a true marketing leader for clients. This insightful discussion offers practical guidance for agency owners looking to future-proof their business model and significantly boost their bottom line without the endless hustle for new clients.
Today we discussed:
[00:00] Opening
[00:09] Introducing Max Traylor
[01:29] Are Agencies in Trouble?
[04:25] Leadership is Missing
[07:00] Growing Revenue with Current Clients
[11:46] Are Retainers the Right Way To Go?
[15:36] Productizing Your Services
[18:01] Advice on Starting a Consulting Service Today
More About Max Traylor:
Check out Max Traylor's Website: https://Maxtraylor.com
Connect with Max Traylor on LinkedIn: https://www.linkedin.com/in/maxtraylor/
Read Agency Survival Guide by Max Traylor: https://amzn.to/3XkfRNn
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Reddit's EVP of Business Marketing and Growth, Jim Squires, discusses strategies for small businesses and agencies to harness the platform's powerful community-driven marketing potential. Speaking on the intersection of targeted advertising and organic engagement, he reveals how brands can authentically connect with niche audiences on Reddit's unique platform. From smart ad campaigns to interest-based targeting, this insider perspective offers marketers a game-changing approach to social media marketing that goes beyond traditional promotional tactics.
Don't miss out on Reddit's exclusive offer for Duct Tape Marketing podcast listeners! Spend $500 and get an additional $500 with the code DUCTTAPE500.
Today we discussed:
[00:00] Opening
[00:09] Introducing Jim Squires
[00:56] How Does Reddit Differ From Other Platforms?
[04:20] Impact of Search on Reddit
[05:54] Best Practices for Businesses on Reddit
[08:17] How Does Advertising Fit in on Reddit
[10:52] Getting Organic Reach on Reddit
[13:05] Small Business Mistakes on Reddit
[15:47] How to Measure Success on Reddit
[18:34] Meeting People Where They Are
More About Jim Squires:
Check out Jim Squires' Website: https://www.business.reddit.com/pro
Connect with Jim Squires on LinkedIn: https://www.linkedin.com/in/jimcsquires/
Follow Reddit on LinkedIn: https://www.linkedin.com/showcase/reddit-for-business/
To get started with Reddit Ads, go to https://ads.reddit.com/
Take advantage of Reddit's special offer for podcast listeners: Spend $500 and get $500 by using DUCTTAPE500
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This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter
TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com -
Traditional sales tactics not helping your business grow? On this episode of the Duct Tape Marketing Podcast, I chat with Chuck Blakeman, a seasoned entrepreneur who's built 13 businesses across 10 industries and authored bestselling books. Chuck explains why focusing on relationships rather than aggressive selling can actually boost your revenue. He shares practical ways to leverage your network, build genuine trust, and create a business that naturally attracts referrals. Tune in for valuable insights on smarter, more sustainable growth strategies!
Today we discussed:
[00:00] Opening
[00:09] Introducing Chuck Blakeman
[02:27] What Does Sell Less, Earn More Mean?
[03:35] Why Do Business Owners Hate Selling?
[06:40] Serve. Don't Sell.
[013:54] Staying Recent and Frequent
[15:21] The Four Quadrants of Relationship Marketing
[17:21] Getting Started in Relationship Marketing
[18:54] Relationship Marketing on Modern Platforms
More About Chuck Blakeman
Chuck Blakeman's website - http://www.3to5club.com
Connect with Chuck Blakeman on LinkedIn: https://www.linkedin.com/company/3to5-club-powered-by-the-crankset-group
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Is Google stealing your traffic? In this episode of the Duct Tape Marketing Podcast, I sit down with Rand Fishkin, co-founder and CEO of SparkToro and one of the most influential voices in SEO and digital marketing. We dive into the rise of the zero-click internet—where 60% of Google searches end without a click—and what this means for your SEO strategy, content marketing, and online visibility. Rand shares expert insights on how businesses can adapt, build influence beyond Google, and thrive in a world where search engines and social platforms are keeping users on their sites. Don’t miss this deep dive into the future of search engine optimization and marketing strategy!
Today we discussed:
[00:09] Introducing Rand Fishkin
[01:07] What is Zero Click?
[02:11] How Has Zero Click Impacted Search
[06:33] How Should SEO Professionals Adapt?
[08:34] How Do Content-Reliant Businesses Survive?
[14:30] Is Google Dead?
[16:50] Making the Best of Attribution
More About Rand Fishkin
Rand Fishkin's website - https://sparktoro.com
Connect with Rand Fishkin on LinkedIn: https://www.linkedin.com/in/randfishkin/
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Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!
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This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter
TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com -
As a small business owner, you're constantly wearing different hats, from CEO to salesperson to project manager – but what's the secret to juggling it all without burning out? In this insightful episode, John explores the seven critical roles every entrepreneur needs to master, offering actionable advice for delegating, automating, and optimizing your business operations. His practical strategies will help marketing consultants, agency owners, and small business leaders shift from being trapped in day-to-day tasks to focusing on meaningful growth, ultimately creating a business that serves you rather than consuming you.
Today we discussed:
[00:00] Opening
[00:26] Juggling Multiple Roles
[04:38] The CEO Role
[05:37] The Sales Person Role
[07:09] The Strategist Role
[08:46] The Project Manager Role
[09:49] The Marketing Role
[12:59] The Client Manager Role
[13:56] The 4-Prong Approach
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Sara Nay sits down with Jane McCarthy, a seasoned brand strategist and author of The Goddess Guide to Branding. Jane shares her expertise on goddess archetypes and how businesses can use Carl Jung’s archetypes to build a compelling and emotionally resonant brand identity. Learn how to align your brand strategy with the right archetype to attract your ideal customers, create authentic brand storytelling, and stand out in a crowded market.
Today we discussed:
[00:00] Opening
[00:09] Introducing Jane McCarthy
[00:44] What are Goddess Archetypes?
[05:37] Identifying your Brand's Goddess Archetype
[08:56] Using your Archetype to Find the Right Talent
[12:05] Brands That Embody Goddess Archetypes
[16:34] How to Approach Goddess Archetypes
[18:44] Figuring out the Heart of your Brand
More About Jane McCarthy
Jane McCarthy's website - https://www.goddessoffice.com
Connect with Jane McCarthy on LinkedIn: https://www.linkedin.com/in/jane-mccarthy-96b3715/
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This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter
TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com -
Join me for a fascinating conversation with Mike Ganino where we explore the art of storytelling as a game-changing business tool. Mike, a dynamic keynote speaker and author of "Make a Scene," has left his mark on everything from viral TEDx talks to leadership training at powerhouse companies like Disney, Netflix, and Adobe. In our discussion, he shares invaluable insights on how mastering storytelling can transform your business communication, whether you're pitching to clients, leading a team, or taking the stage. We unpack practical techniques for commanding attention, developing authentic stage presence, and crafting narratives that stick with your audience long after you've finished speaking.
Today we discussed:
[00:09] Introducing Mike Ganino
[00:57] Why is Storytelling a Hot Topic?
[02:09] What Draws Us to Storytelling?
[03:29] What Does Make a Scene Mean?
[05:44] Are There Any Rules to Storytelling?
[07:15] What if You're Not Good at Storytelling?
[09:12] Benefits of Being a Good Storyteller
[12:45] Performance in Storytelling
[15:32] How to Get Better at Storytelling
[17:31] Do Different Platforms Need Different Approaches?
More About Mike Ganino
Mike Ganino's website - https://mikeganino.com
Connect with Mike Ganino on LinkedIn: https://linkedin.com/in/mikeganino
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Join me as I chat with copywriting expert David Garfinkel, the author of The Persuasion Story Code. Our conversation explores why storytelling in marketing creates deeper connections than traditional sales methods. David shares how the right mix of persuasion techniques and sales storytelling can transform your marketing strategies and drive business growth. If you're curious about how storytelling can help you build trust and boost conversions, you won't want to miss this insightful discussion where David breaks down exactly what makes stories so powerful in business.
Today we discussed:
[00:00] Opening
[00:09] Introducing David Garfinkel
[00:54] Story Frameworks
[03:11] What are Persuasion Stories?
[05:22] How to Make a Conversational Story
[06:48] Merging Stories and CTAs
[09:09] Using Stories to Get Attention
[12:39] Mistakes in Storytelling
[13:28] Learning from Your Favorite Books
[15:30] AI in Storytelling
[18:51] Is There a Formula to Storytelling?
More About David Garfinkel
David Garfinkel's website - https://copywriterspodcast.com/
Connect with David Garfinkel on LinkedIn: https://www.linkedin.com/in/david-garfinkel-a51211/
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This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter
TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com -
Emily McGregor, the creative force behind PenguinCat Creative, joins me to talk about the art of making marketing actually fun. Drawing from her two decades of crafting hilarious, high-converting campaigns for major brands and influencers. Emily shares her secrets for creating video content that doesn't just engage – it sells. Whether you're a small business owner or marketing pro, you'll learn practical ways to inject authentic humor into your marketing and finally break free from boring corporate content.
Today we discussed:
[00:09] Introducing Emily McGregor
[01:12] What is Comedic Content?
[02:32] Comedy Great for Customer Connections
[03:44] Is There a Formula to Funny?
[04:27] Comedy Communicates You Understand
[05:47] How Low Budget Ads Can Compete
[08:49] Developing a Brand Voice with Humor
[09:57] Which Industries Can Use Comedy?
[10:59] The Comedy Writing Process
[13:49] When Jokes Fall Flat
[14:25] Understanding Your Ideal Client
[15:47] What is the Place of Video in Marketing Channels?
More About Emily McGregor
Emily McGregor's website - https://www.penguincatcreative.com
Connect with Emily McGregor on LinkedIn: https://www.linkedin.com/in/emilyamcgregor/
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Matthew McQuinn of Coldlytics shares his expertise in transforming cold outreach into a powerful lead generation engine for digital agencies and B2B companies. Through personalization and laser-focused prospecting lists, Matthew reveals how businesses can dramatically improve their outbound sales results while avoiding the common pitfalls that doom most cold email campaigns. This insightful episode delivers practical strategies for refining your lead generation and email marketing approach in 2025, with a particular focus on why smaller, highly qualified prospect lists often outperform larger, less targeted ones.
Today we discussed:
[00:00] Opening
[00:09] Introduction to Matthew McQuinn
[00:54] Outreach with Intention and Value
[02:57] Targeting Your Cold Outreach
[07:18] How is AI Impacting Lead Generation?
[10:51] What Works to Generate Leads
[14:14] Brand, Privacy, and Effective Outreach
[16:44] Qualifying Leads
[21:10] The Most Effective Form of Outreach
More About Matthew McQuinn
Matthew McQuinn's website - https://coldlytics.com
Connect with Matthew McQuinn on LinkedIn: https://www.linkedin.com/in/matt-mcquinn/
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This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter
TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com -
Join Alex Smereczniak, founder of Franzy.com, as he and John Jantsch dive into the greatest generational wealth transfer in history, the growing trend of people breaking free from their 9-to-5, and how Franzy’s transparent platform is helping individuals add to their portfolios or start their entrepreneurial journey at the perfect time, with the economy poised to boom.
Today we discussed:
[00:00] Opening
[01:03] Franchising History
[02:06] Franchise vs. Independent Business
[03:28] Is Franchising Secure?
[05:31] Alex’s Franchise Journey & Franzy
[07:14] Who Invests in Franchises?
[08:34] Franchising is Easier Than You Think
[09:29] Keys to a Profitable Franchise
[14:11] How Franzy Supports Franchising
[17:57] Franchise Red Flags
[19:15] Getting Started with Franzy
More About Alex Smereczniak
Alex Smereczniak's website - https://www.franzy.com
Connect with Alex Smereczniak on LinkedIn: https://www.linkedin.com/in/alex-smereczniak-40310329/
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This episode of the Duct Tape Marketing Podcast is brought to you by Franzy
Looking to find the perfect franchise opportunity? Franzy is revolutionizing franchise discovery by cutting out costly middlemen and democratizing access to data. Like Zillow for franchising, Franzy connects prospective franchisees directly with emerging brands—no 60% broker commissions, just smarter matches. Explore the future of franchise investing at https://franzy.com. -
We are diving into the future of marketing in 2025 with Sara Nay, CEO of Duct Tape Marketing. Together, we discuss how AI is reshaping the marketing landscape and why blending cutting-edge technology with timeless human elements, like emotional intelligence and storytelling, is key to staying ahead. John shares actionable insights on hyper-personalization, defining your brand voice, and building trust in a world of automation. Learn how to adapt, thrive, and create authentic connections in an AI-driven world!
Today we discussed:
[00:00] Opening
[01:15] AI vs Previous Tech Excitement
[03:25] Approaching AI Strategically
[05:02] Adopting the Right Mindset Around AI
[10:47] The Human Element Stands Out
[13:04] Importance of Storytelling for Your Brand
[13:49] AI's Impact on Marketing
[16:08] The Future of Personalization
[18:55] Marketing Focus for 2025
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On this episode I had the opportunity to talk with Nick Sonnenberg, founder of Leverage and Wall Street Journal bestselling author of Come Up for Air, to explore his CPR framework for transforming business productivity. Nick shares expert insights on fixing broken workflows, streamlining team collaboration, and helping organizations move from chaos to clarity. By focusing on Communication, Planning, and Resources, he reveals practical strategies to save time, reduce stress, and scale sustainably.
Today we discussed:
[00:00] Opening
[00:09] Introducing Nick Sonnenberg
[00:44] How Nick Stopped Drowning in Work
[06:25] Prioritizing Where to Start
[07:46] Focusing on What Matters
[10:08] Investing in Implementing Change
[11:34] Solving Operational Efficiency Holistically
[12:48] Best Practices of CPR (Communication, Planning, and Resources)
[16:24] What Size Business is CPR for?
[18:14] Find Out More About Nick and His Work
More About Nick Sonnenberg
Nick Sonnenberg's website - http://www.nicksonnenberg.com
Connect with Nick Sonnenberg on LinkedIn: https://linkedin.com/in/nicksonnenberg/
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This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter
TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com -
Join me for a fascinating conversation with with brand strategist Jacqueline Lieberman, founder of Brand Crudo and trusted advisor to industry giants like Google, Unilever, and Lexus. She introduces us to her groundbreaking Anti-Focus Group methodology, which transforms traditional market research by replacing sterile conference rooms with intimate VIP dinners. Discover how this innovative approach to B2B marketing uncovers authentic customer insights and helps brands build stronger connections through sophisticated, genuine conversations that drive actionable strategy.
Today we discussed:
[00:09] Introducing Jacqueline Lieberman
[01:10] Anti-Focus Group Dinners: A New Approach to B2B Research
[05:17] Leveraging Dinner Events for Authentic Customer Feedback
[09:41] Impact of VIP Dinners
[12:41] Client Feedback of Anti-Focus Group Dinners
[14:38] Logistics and Strategy for B2B Client
[16:06] Scaling the Impact of Group Dinners
More About Jacqueline Lieberman
Jacqueline Lieberman's website - http://www.antifocusgroup.com
Connect with Jacqueline Lieberman on LinkedIn: https://www.linkedin.com/in/jliebs/
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