Afleveringen
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In episode 647, Lisa Steele teaches us how to make a drastic change to our niche and online presence like she did by going from lifestyle blogging to food content creation.
Lisa Steele is an author, blogger and 5th generation chicken keeper living in Maine. She started her business more than 10 years ago and grew a successful "chicken lifestyle" blog called Fresh Eggs Daily. In 2022, Lisa got a cookbook deal with HarperCollins and that started her pivot to egg recipes and cooking.
In this episode, youâll learn about the challenges to expect when you start a new food blog, positioning yourself as an expert in your niche and how to successfully build a multifaceted online presence
Key points discussed include:
- Focus on your goals, not what others are doing: Determine your unique objectives and align your activities accordingly, rather than comparing yourself to other bloggers.
- Streamline your activities ruthlessly: Regularly evaluate your tasks and drop anything that doesn't directly contribute to your goals, even if it's popular with others.
- Develop a thick skin for criticism: Expect and be prepared to handle negative feedback, as it often comes with success. Don't take it personally.
- Leverage your expertise and authority: Position yourself as the go-to expert in your niche, which can open up opportunities like media appearances and partnerships.
- Prioritize engagement over follower count: Publishers are more interested in your ability to connect with and influence your audience than just the size of your following.
- Recognize the long-term benefits of cookbooks: While the initial monetary rewards may not be as immediate as your blog, cookbooks can provide passive income and increased credibility over time.
- Be prepared for the challenges: Understand that both food blogging and cookbook writing require significant time, effort, and resilience, but the rewards can be worth it if aligned with your goals.
Guest Details
Connect with Lisa Steele
Website | Instagram
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In this episode, I share five practical strategies to help you start your year on the right foot and carry positivity throughout the months ahead.
Howâs your new year going so far? Are you still sticking to those New Yearâs resolutions, or are a few starting to slip through the cracks? If they are, donât stressâyouâre definitely not alone! If overwhelm or negativity is creeping in, this episode is here to help you hit reset. Iâll share how a little intentional planning and some small, consistent actions can pave the way for a positive and fulfilling year. From practicing gratitude and reflecting on your progress to setting meaningful goals and visualizing your dreams, Iâve got strategies to keep you motivated and moving forward.
Action Plan:
1 - Review and reflect on the previous year with a gratitude exercise.
2 - Make a list of things you're looking forward to in the coming year.
3 - Set goals for the year in various areas and review them weekly.
4 - Create a vision board.
5 - Commit to making one positive, permanent change each month.
Get in touch with Megan below.
Website | Instagram
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Zijn er afleveringen die ontbreken?
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In episode 645, Megan chats to bloggers, Ashley Freeman and Gwen Wolken, about how to achieve success as a new blogger. This is part 2 of the New Blogger conversations.
Ashley is a seasoned culinary content creator with 11 years of experience who launched her blog, Little Black Skillet, at the end of 2023. Her journey began in the publishing world as a recipe developer, food stylist, and cookbook editor before transitioning to freelance. Ashley has served as the editor of over 40 cookbooks and has authored two of her own, including The Duke's Mayonnaise Cookbook, published in 2020. She also brought her culinary expertise to television, working as the head food stylist for seasons 1â4 and culinary producer for seasons 5â9 of the Food Network show Delicious Miss Brown.
Gwen Wolken founded A Sweet Thyme to share her recipes with family and friends and to connect with others who love to cook. Today, the blog houses delicious and dependable Mediterranean recipes that are mostly gluten-free and simple to prepare. After spending time in corporate America, Gwen became an entrepreneur and had several businesses, but her favorite was a chocolate business that she nurtured for over ten years before creating A Sweet Thyme. Gwen is married and the Mom to three adult boys, two of which are married.
In this episode, youâll learn how to invest wisely in your blogging business when you're starting out and why networking can make a big difference to your blogâs growth trajectory.
Key points discussed include:
- Understand your audience: Regularly survey your audience to ensure your content aligns with their needs and interests.
- Explore new content formats: Consider adding video content to your Pinterest strategy to diversify your offerings.
- Evaluate your marketing efforts: Regularly assess the return on investment for your participation in Facebook recipe roundup groups.
- Leverage organizational tools: Use tools like Reminders and spreadsheets to create a daily to-do list and stay organized.
- Find your niche: Identify your unique strengths and passions, and let them shine through in your content.
- Invest in your business: Be willing to spend money on hosting, themes, and other tools to improve your blog's performance.
- Build a supportive community: Participate in mastermind groups and attend conferences to connect with like-minded bloggers.
- Adapt to platform changes: Stay flexible and willing to adjust your strategies as platforms like Pinterest update their algorithms.
- Embrace authenticity: Focus on creating content that aligns with your values and resonates with your audience, rather than chasing trends.
Connect with Ashley Freeman
Website | Instagram
Connect with Gwen Wolken
Website | Instagram
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In episode 644, newer bloggers Kristina Cadelina, Rose Sioson and Mandy Martinez teach us how to start a successful blog in 2025. This is part 1 of the New Blogger conversations.
Kristina is a food blogger who helps her readers reconnect with their wellness by offering nourishing and versatile Mediterranean inspired recipes. She is also a food photographer and helps brands and food bloggers grow their business by offering professional photography and video services.
Rose is an experienced IT professional with over two decades in the field. Nearly a year ago, she launched Deliciously Rushed, a blog that blends her love for food with her need for a creative outlet, all while balancing a full-time job and family. Aware of her limited time, Rose strategically invested in courses to streamline her growth and minimize costly mistakes. Her primary goal for 2024 is to qualify for the Mediavine ad network, and she is currently on the verge of reaching the 50K session threshold needed to achieve it.
Mandy is the photographer and recipe developer behind Semi Homemade Kitchen. Her passion lies in simplifying the art of cooking without sacrificing flavor. She believes that anyone, regardless of their cooking expertise, can whip up mouthwatering dishes. Using shortcuts like cake mixes, cookie mixes, pudding mix, premade pie crusts, biscuit dough, canned soups, pasta sauces, and more to make the cooking process accessible and enjoyable for everyone.
In this episode, youâll learn about the importance of niche and experimenting with different strategies, as well as how to pick seasonal content to boost your visibility.
Key points discussed include:
- Consistency is key: Maintaining consistent activity and content creation across platforms like Facebook, Pinterest, and Google is crucial for driving traffic and growth.
- Experiment with different strategies: Try various tactics like video pins, animated pins, and keyword research tools to see what works best for your unique blog and audience.
- Invest in yourself: Joining mastermind groups, taking courses, and outsourcing tasks can provide valuable insights and free up time to focus on core activities.
- Leverage niche communities: Actively participating in relevant Facebook groups can be an effective way to drive immediate traffic and build relationships with your target audience.
- Capitalize on seasonality: Aligning your content with popular seasonal trends, like holiday recipes or summer ice cream, can help boost your visibility and engagement.
- Diversify your traffic sources: While Google traffic is valuable, don't rely solely on it - explore other platforms like Pinterest and social media to build a well-rounded traffic strategy.
- Stay true to your niche: Focusing on content that aligns with your blog's core purpose and resonates with your target audience can lead to greater success.
- Embrace an experimental mindset: Be willing to try new things, even if they don't work out initially, as it can lead to unexpected breakthroughs.
- Leverage freelancing opportunities: Combining your blog with freelance work, such as photography or recipe development, can provide financial stability and creative fulfillment.
Connect with Kristina Cadelina
Website | Instagram
Connect with Rose Sioson
Website | Instagram
Connect with Mandy Martinez
Website | Instagram
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In this episode, we're going to talk about five key things entrepreneurs should avoid bringing on vacation in order to truly disconnect and recharge.
I get how hard it can be to fully step away from work, even when you know you need a break. From my own experiences, Iâll share some practical tips and strategies to help you protect your vacations and downtime. By the end of this episode, youâll have a better handle on the mindset shifts and boundaries thatâll let you truly enjoy your time off. That way, you can come back feeling refreshed and ready to goâwithout the guilt or burnout. Taking the time to unplug is so important for your well-being and the long-term success of your business.
Action Plan:
1 - Avoid unfinished to-do lists: They can cause mental clutter and keep you in work mode during vacation.
2 - Donât bring business guilt: Reframe downtime as an investment in your creativity and productivity.
3 - Avoid digital leashes: Set specific tech boundaries and remove distracting apps to stay disconnected.
4 - Set clear expectations: Over-communicate your availability and boundaries to your team, clients, and audience.
5 - Resist work temptation: Commit to being fully present and trust the systems you've put in place.
Get in touch with Megan:
Website | Instagram
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In episode 642, Megan chats to Bjork Ostrom about how to protect your time and mental well-being as a creator and business owner, so you can continue producing your best work and building the business you desire.
Bjork loves to find ways to maximize potential - of people, of technology, of life. His wife Lindsay started a food blog a few years ago and they decided to do just that - maximize its potential. They hope to share what they've learned with other food bloggers here on Food Blogger Pro. Bjork is a terrible chef.
In this episode, you'll discover effective strategies to organize your workday for maximum focus and reduced mental clutter, while also uncovering ways to find deeper fulfillment in your work.
Key points discussed include:
- Purpose prevents burnout: Clearly define the purpose and mission behind your work to stay motivated and avoid burnout.
- Recognize "enough": Determine what "enough" looks like for your business and personal life, and set boundaries accordingly.
- Implement effective systems: Develop repeatable processes to manage tasks, priorities, and projects, keeping your brain uncluttered.
- Practice self-care: Prioritize your mental and physical health, as your brain is the primary tool for your creative work.
- Embrace imperfection: Accept that you'll never be "done" and that some level of imperfection is inevitable - focus on continuous improvement.
- Seek alignment: Ensure your daily work aligns with your deeper purpose and brings you a sense of flow and fulfillment.
- Set boundaries: Establish clear boundaries around technology, work hours, and other commitments to protect your time and energy.
- Reflect and adjust: Regularly reflect on what's working and what needs to change, then make small, incremental adjustments.
- Leverage support systems: Build a team or community that can provide a "fallback" when you need it, reducing stress.
If You Loved This EpisodeâŠYouâll love Episode 536: Is Social Media Ruining Your Productivity? How to Prioritize Deep Work and Minimize Distractions with Mike Cleavenger
Connect with Foodblogger Pro
Website | Instagram | Facebook
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In episode 641, Laura Arnold teaches us how to set realistic goals for SEO in 2025, staying ahead of AI and algorithm changes.
Laura Arnold is a New York City-based Emmy-Nominated Culinary Television Producer, Cookbook Consultant, and award-winning Content Creator with over a decade of experience. She currently is the Supervising Culinary Producer for Food Networkâs The Kitchen, and has worked previously at ABCâs The Chew, DotDash Meredith, Good Housekeeping, Food52, kitchn.com, and with many more brands.
After learning about SEO through several food clients and brands over the past several years, she kept hearing from clients that they wished a food media expert had an SEO consultancy. She then founded Dang Good Digital, her own SEO consulting business specifically for food creators and bloggers to help them grow their brands, sites, and social media exposure.
In this episode, youâll learn how to analyze your content and niche down to get more traction, why itâs worth investing in video, even if it's not perfect, and ways to build a strong community.
Key points discussed include:
- Niche down your content: Analyze your past year's performance to identify your content strengths and focus on building out those areas.
- Experiment with content pillars: Try increasing content in your top-performing areas, like salads, while maintaining a balance of other recipe types.
- Research keywords strategically: For newer bloggers, look for high-volume, low-competition keywords to target and build content around.
- Adjust your publishing cadence: Aim for 5 new posts and 12 post updates per month, adjusting as needed based on your blog's size and goals.
- Write with a conversational tone: Incorporate trigger words and a more personal approach when writing blog post introductions and meta descriptions.
- Embrace video content: Experiment with creating simple video content to accompany your blog posts, even using a smartphone.
- Build a community presence: Invest time in building a community on 2-3 platforms, such as Instagram and Facebook.
- Expect SEO changes: Stay adaptable as search algorithms and AI continue to evolve, focusing on creating high-quality content.
- Understand domain authority: While it's important, don't let a low domain authority discourage you, as newer bloggers can still achieve success.
Connect with Laura Arnold
Website | Instagram
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In this episode, we're going to talk about five healthy distractions that can help you stop focusing on negative thoughts and feelings.
As a business owner, wife, and mom, I totally get how easy it is to fall into cycles of stress, overwhelm, and anxiety. I've been there myselfâit's tough to climb out of those dark moments. Thatâs why Iâm excited to share some super practical tips you can try in just five minutes to reset your mindset and recharge your energy. Whether youâre feeling a little off or spiraling into full-on stress mode, these simple distractions can help you get back on track.
Action Plan:
1 - 5 minutes of moving your body: Engaging in a quick physical activity like dancing, walking, stretching, or strength training can shift your mood and focus.
2 - 5 minutes of creativity: Tapping into your creative side through doodling, writing, or making something can help you get out of a negative mindset.
3 - 5 minutes connecting with a loved one: Reaching out to someone you care about, whether through a text, call, or making plans, can provide a healthy distraction.
4 - 5 minutes of gratitude: Intentionally reflecting on things you're grateful for, either by writing a list or visualizing, can pull you out of a negative rut.
5 - 5 minutes of mindful breathing: Practicing deep, conscious breathing exercises can help calm your mind and body when you're feeling stressed or anxious.
Get in touch with Megan:
Website | Instagram
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In episode 639, Megan chats to Justin Moore about how to secure, price and carry out brand deals to generate consistent income using Mooreâs eight-step process - âthe sponsorship wheel frameworkâ.
Justin Moore is a Sponsorship Coach, author, and the founder of @CreatorWizard, a school & community that teaches you how to find & negotiate your dream brand partnerships so that you stop leaving thousands on the table. His latest book, "Sponsor Magnet," offers a succinct distillation of his ideas and frameworks for securing successful brand collaborations.
Along with his wife April, he has been a full-time creator since 2014 and has personally made over $5M working with brands. He also ran an influencer marketing agency for 7 years that helped other creators earn millions more.
Justin brings a very unique perspective because not only has he been a creator in the trenches doing sponsorships for years but by running an agency, he has insider knowledge behind how big brands choose which influencers to partner with and why they pass on others.
Justin's mission is to enable creators big and small to land 1 million paid brand partnerships by 2032.
In this episode, youâll learn how to pitch effectively and build lasting relationships with the brands you admire and why it's essential to avoid exchanging work for free products.
Key points discussed include:
- Proactivity is key: You need to be proactive in your approach to sponsorships, not just reactive to brand inquiries.
- Relationships matter: Building strong relationships with the humans behind the brands can lead to recurring partnerships.
- Knowledge is power: Researching your audience's psychographics and the brand's needs can give you a competitive edge.
- Avoid the free stuff trap: Be cautious when accepting free products, as there may be hidden terms that could harm your rights.
- Negotiate platform terms: Brand deal platforms can be valuable, but you should negotiate the terms to protect your interests.
- Showcase your professionalism: Delivering high-quality content on time and being responsive can make you a brand's favorite to work with.
- Leverage post-campaign reports: Providing detailed post-campaign reports, including testimonials, can lead to repeat collaborations.
- Manage your mindset: Approach sponsorship opportunities with a mindset of learning and growth, rather than fear or resentment.
- Prioritize your own advocacy: Consider managing sponsorship opportunities in-house rather than relying solely on agents or managers.
Connect with Justin Moore
Website | Instagram | Facebook
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In episode 638, Leslie Shreve teaches us strategies for increasing efficiency and reducing stress during our workdays.
Leslie Shreve is a workload management and productivity expert, and the Founder and CEO of Productive DayÂź, which was established in 2003. Leslie is also the creator of TaskologyÂź The Science of Getting Things Done, a unique, proprietary, and all-encompassing system for workload management and productivity that includes the management of tasks, time, email, information, and more.
Leslie works with corporate executives and professionals to show them how to increase efficiency and productivity by up to 300% in as little as 4 weeks, gain 1-2 hours back in their workdayâEVERY day, spend up to 50% LESS time in their email Inbox, and reduce stress by up to 90%.
In this episode, youâll learn how to centralize tasks using a digital system, how to create a streamlined process for email and information management and the importance of protected time blocks.
Key points discussed include:
- Centralize your tasks: Gather all your tasks from various sources (email, notes, calendar, etc.) into one central digital task list to improve planning and prioritization.
- Protect your time: Block off dedicated time in your calendar each day for focused work on tasks and email management to avoid getting distracted.
- Streamline your processes: Develop efficient systems for managing tasks, email, and information to save time and reduce stress.
- Avoid paper-based task management: Using paper to track to-dos is less effective than a digital task management system.
- Make quick decisions on emails: Process emails immediately and either take action, file, or delete them - don't let them accumulate in your inbox.
- Categorize your digital files: Organize your documents, photos, and other digital assets into a structured folder system with main categories and subcategories.
- Don't let your desktop accumulate: Build a habit of immediately filing or deleting temporary files like screenshots to prevent clutter.
- Start small and work backwards: Even small improvements to your productivity processes can make a big difference.
Connect with Leslie Shreve
Website | Facebook
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In this episode, we're going to talk about five invitations that can help shift your energy and bring more positivity into your life, especially during challenging times.
At the time of recording, Iâve been having one of those weeks where everything feels like it's falling apart. But I realized that in the midst of the chaos, I had forgotten to extend the simple invitations that have the power to shift my energy and bring in the good things I'm seeking. Whether it's inviting guidance from a higher power, support from trusted friends, or peace and rest for myself, these invitations can make all the difference. I encourage you to try extending these five invitations - they may just be the key to turning things around.
Action Plan:
1 - Invitation for guidance: Extend an invitation for guidance from your higher power (universe, God, etc.) to find clarity and solutions.
2 - Invitation for support: Reach out to a trusted friend and extend an invitation for support when you're feeling stuck or overwhelmed.
3 - Invitation for peace and rest: Start your day by extending an invitation for peace and rest to yourself, as it is essential for resetting your energy and mindset.
4 - Invitation for celebration: Extend an invitation for celebration with others, even if you don't feel like you have a specific reason to celebrate.
5 - Invitation for opportunity and favor: Extend an invitation for opportunity and favor from the universe, shifting your focus from problems to possibilities.
Get in touch with Megan if there is a specific mindset and self-care topic you'd like her to cover.
Website | Instagram
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In episode 636, Megan chats to Madeline Anderson about transitioning from a 9-to-5 job to becoming your own boss and what matters more when choosing a career - pursuing your passion or making money?
Madeline is the Author of Girl Dad and Founder of Girl Dad Network. She was born and raised in Southern California and graduated from the University of California, Los Angeles with a degree in Business Economics. She believes we should all leave the world a better place than we found it, which is why she created and advocates for Girl Dad Network.
In this episode, youâll learn how Madeline managed to balance her full-time job while building her side hustle, Girl Dad. She also shares insights into navigating the challenges of entrepreneurship, including overcoming isolation and handling financial uncertainty after becoming her own boss.
Key points discussed include:
- Leverage your unique background: Your upbringing and relationships can inspire you to create meaningful work that makes a difference.
- Prioritize passion over profit: When starting a side hustle, focus on pursuing activities that truly excite and fulfill you, not just what seems lucrative.
- Harness creative inspiration: Be open to spontaneous ideas, as they can lead you to discover your true calling and purpose.
- Cultivate self-awareness: Regularly reflect on your skills, interests, and values to ensure your work aligns with who you are.
- Experiment with different paths: Trying out various roles and experiences can help you identify the best fit for your long-term career goals.
- Overcome obstacles with resilience: Challenges and setbacks, like being laid off, can often lead to unexpected breakthroughs if you approach them with an open mindset.
- Embrace the entrepreneurial journey: Understand that building a successful business takes time, effort, and the willingness to navigate both the rewards and difficulties of self-employment.
- Prioritize authenticity: In your work, strive to be true to yourself, as this will help you connect with the right audience and create meaningful impact.
- Maintain a positive mindset: View obstacles as opportunities for growth, and approach your entrepreneurial endeavors with optimism and determination.
If You Loved This EpisodeâŠYouâll love Episode 593: 3 Simple Ways to Successfully Blog Part-Time While Working Full-time with Kimberly Ho.
Connect with Madeline Anderson
Website | Instagram
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In episode 635, Prerna Malik teaches us how to create a welcome sequence to share content from our blog as well as sell digital products, like courses and ebooks, without being salesy or icky.
Co-founder of Content Bistro and a Copyhackers-certified, conversion copywriter, Prerna is the sales strategist and copywriter behind multiple million-dollar launches and 6-figure evergreen sales funnels in niches as diverse as astrology and homesteading! She has written for iconic brands such as Pat Flynn, Amy Porterfield, Copyhackers, Vanessa Lau, Handle the Heat, School of Traditional Skills, and 1000s of others! She is also the creator of the strategy-focused sales copywriting program â Ready-to-Sell. Prerna and her co-founder-slash-husband, Mayank have built an intentionally profitable business while living in India and raising their daughter, Manini.
In this episode, youâll learn about how to sell in a way that you would want to be sold to, Prernaâs 6C framework for an effective welcome sequence, and why you should not use generic email templates.
Key points discussed include:
Avoid using generic, plug-and-play templates for your welcome sequence: Your welcome sequence should be personalized and reflective of your brand and connection with your audience.
A welcome sequence is not just one email: It should be a series of emails that guide your new subscribers through getting to know you and your offerings.
Connection-based welcome sequences work best for food bloggers: Lead with building a personal connection before asking for a sale.
Sell in a way you'd want to be sold to: Avoid tactics that make you or your audience feel icky, like fake promises or guilt-tripping.
Use the "6C" framework: Celebrate the sign-up, Connect with your audience, Cultivate community, Convert with a sales pitch, Connect again with social proof, and Close by preparing them for your regular emails.
Space out your welcome emails: Send them one day apart to improve deliverability and engagement.
Include a story, specific details, and your expertise ("3S") in each email: This makes the content more engaging and valuable.
Vary your offers in the email signature/footer: This allows you to show relevant products to different segments of your audience.
Pay close attention to your subject lines and preview text: These are crucial for getting your emails opened.
Remember that "selling is serving": Your products and offerings are valuable, so don't be afraid to promote them to your audience.
Connect with Prerna Malik
Website | Instagram
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In this episode, we're diving into why setting goals is key to creating the life weâve always dreamed ofâand how you can start today by planning for an amazing new year ahead.
As an entrepreneur, Iâve seen just how life-changing goal setting and planning can be. Taking the time to figure out my âwhy,â look back on what worked (and what didnât), and map out a solid plan for the year has helped me crush 90% of my big goals. In this episode, Iâm breaking down the five steps that keep me focused, motivated, and moving toward making my dreams happen.
Action Plan:
1 - Define your âwhy": Understand your deeper motivation for being an entrepreneur and keep this at the forefront.
2 - Reflect on the previous year: Review what worked and what didn't work to inform your goals and plans for the new year.
3 - Set clear goals, focuses, and projects for the coming year: Envision your ideal future and set specific, actionable goals to work towards.
4 - Identify upgrades to make: Make a list of small, daily improvements that can lead to significant changes over time.
5 - Create a detailed plan: Develop a 1-year plan, quarterly plans, and weekly action steps to stay on track and achieve your goals.
Got a question or feedback? Get in touch with Megan!
Website | Instagram
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In episode 633, Megan chats to Joe Rodichok about achieving website success in 2025, covering practical strategies for making GA4 analytics more accessible, enhancing technical SEO, and boosting site performance.
Joe is the Co-Founder of Phynite Solutions with over 20 years in tech, including 15 years professionally in roles from engineer to Chief Technology Officer at start-ups and later with FAANG companies, solving complex challenges. Iâm passionate about helping small business owners grow their websites through clear, straightforward supportâsomething thatâs personal to me as the son of two small business owners. My goal is simple: to help you succeed with no BS, just honest solutions.
In this episode, youâll learn about understanding GA4, how to simplify it with the tool Phynite Analytics, while also exploring strategies for monitoring core web vitals to enhance SEO and the impact of AI content scrapers.
Key points discussed include:
- Understand GA4's focus on ad spenders: Google's restructuring of Google Analytics is aimed at generating revenue from ad-spending customers, which impacts the data and functionality available to free users.
- Leverage Phynite Analytics for simplified data access: Phynite Analytics curates your Google Analytics data in a user-friendly way, providing easy access to the metrics and insights that matter most to food bloggers.
- Integrate Pinterest analytics for a holistic view: Phynite Analytics integrates with Pinterest's API to provide insights into your Pinterest performance, helping you optimize your content for that platform.
- Monitor core web vitals to improve SEO: Staying on top of your website's core web vitals is crucial for maintaining good search engine rankings, and tools like Google Search Console can help you identify and address any issues.
- Understand the impact of AI content scrapers: Be aware of the potential threat of AI-powered bots that may be scraping your content, and use tools like Cloudflare to manage and protect your site.
- Optimize site speed with properly sized images: Ensuring your images are properly sized can have a significant impact on your website's performance and core web vital scores.
- Take control of your online presence: Don't blindly follow advice or accept the status quo; instead, question and understand the strategies and tools you use to grow your food blog.
- Diversify your traffic sources: Relying solely on Google for traffic can be risky, so explore and invest in other platforms, such as Pinterest, to build a more resilient and sustainable online presence.
- Persevere through challenges: Even the most successful food bloggers face ups and downs, but with determination and a willingness to adapt, you can overcome obstacles and see your hard work pay off.
Connect with Joe Rodichok
Website | Instagram
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In episode 632, Ansley Beutler teaches us how to navigate the complexities of IRS audits as small business owners and how to recognise key red flags that might trigger an audit.
Ansley launched her blog, The Fit Peach, in 2018, sharing simple, family-friendly recipes that prove healthy eating can be both delicious and approachable. Her passion for flavor-packed, wholesome meals quickly resonated with a growing community of home cooks and wellness-minded individuals. Building on her experience as a CPA and her firsthand knowledge of running a successful blog, Ansley founded Peach Perfect Financialsâa boutique accounting firm dedicated to empowering creative entrepreneurs. Specializing in bloggers and content creators, her firm offers tailored financial services, including bookkeeping, tax planning, and retirement strategies. With a unique blend of professional expertise and industry insight, Ansley helps entrepreneurs navigate the financial challenges of self-employment, enabling them to focus on what they love: growing their business.
In this episode, youâll learn the importance of accurate bookkeeping and clear documentation, how to deal with the audit process itself, and strategies for effectively managing the emotional and logistical challenges that can arise.
Key points discussed include:
- Understand your NAICS code: The NAICS code is crucial in determining industry-specific expense and profit margin expectations from the IRS. Make sure you have the right code (711510 for bloggers/influencers) to avoid red flags.
- Maintain a reasonable profit margin: The IRS looks for profit margins that are in line with industry standards. Consistently low or negative profit margins can raise questions.
- Pay yourself a reasonable salary: If you have an S-corp, be sure to pay yourself a salary that is proportionate to your business's profitability to avoid potential issues.
- Keep detailed bookkeeping records: Organized and well-documented financial records can make the audit process much smoother and demonstrate your commitment to compliance.
- Cooperate and communicate proactively: If audited, be responsive to the IRS's requests and communicate openly about your business practices. This can go a long way in resolving any concerns.
- Understand the emotional impact: Audits can be stressful and emotionally draining, so be prepared to manage your emotions and seek support if needed.
Avoid lumping expenses into broad categories: Provide clear breakdowns and explanations for specific expense categories, as the IRS may scrutinize these closely.
- Leverage your CPA's industry knowledge: Having a CPA who understands your business model and industry can help ensure proper expense reporting and minimize audit risks.
- Focus on your "why": During challenging times, such as an audit, remember the reasons why you started your business and let that drive you forward.
Connect with Ansley Beutler
Website | Instagram
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Merry Christmas!
In this episode, we are going to talk about five effective strategies for relieving stress and managing the pressure that can build up in our lives as entrepreneurs.
As an entrepreneur, Iâve learned that keeping stress in check and staying in a good headspace are game-changersânot just for my well-being, but for my business too. Thatâs why Iâd like to share five strategies that have made a huge difference for me. Whether itâs getting better sleep, squeezing in some solid exercise, or practicing gratitude, these tips have helped me break the stress cycle, clear my mind, and tackle challenges with a more positive, resilient attitude.
Action Plan:
1 - Prioritize sleep: Getting enough quality sleep is crucial for managing stress and maintaining overall well-being.
2 - Engage in vigorous exercise: Challenging your body through intense workouts can help complete stress cycles and release built-up pressure.
3 - Speak up and vent: Addressing thoughts and concerns directly, rather than letting them stew, can alleviate mental clutter and stress.
4 - Surround yourself with supportive people: Spending time with loved ones who make you laugh and feel understood can be a healthy distraction from stress.
5 - Practice gratitude: Taking time to reflect on and appreciate the positive aspects of your life can interrupt negative thought patterns and promote a more peaceful mindset.
Get in touch with Megan
Website | Instagram
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In episode 630, Megan chats to Joanne Schweitzer about time management strategies to help us balance the demands of blogging with raising children and building a local brand.
Joanne Schweitzer is a successful Italian heritage recipes food blogger and has been blogging part time for 8 years. She has 10K Facebook followers with a local following too and 14K Pinterest followers with 3K in loyal newsletter openers. Joanneâs tomato sauce and cocktails do best. She does local cooking shows specifically for how to make pasta that have been successful.
In this episode, youâll learn about outsourcing tasks, how to tap into your local network, why newsletters are so effective and how to build a successful blog while still having time for your family.
Key points discussed include:
- Focus on quality over quantity: Prioritize creating high-quality, authentic content rather than rushing to publish multiple posts per week.
- Leverage your newsletter: Invest time in crafting a thoughtful weekly newsletter to build a loyal audience and community.
- Tap into local networking: Seek out opportunities to host cooking demos and events in your local community to grow your brand.
- Embrace flexibility in your workflow: Allow for spontaneity and don't be afraid to adapt your schedule as needed.
- Outsource your weaknesses: Identify tasks you're not strong at and consider outsourcing them to free up time for your strengths.
- Batch recipes with the same ingredients: Make two or more recipes that use the same ingredients like roasted tomatoes or sautéed scallops to save time and money when doing your blog photography.
- Celebrate small wins: Recognize and appreciate the incremental progress you make, as these small victories can fuel your long-term success.
- Cultivate authenticity: Be genuine in your interactions with your audience, and let your personality shine through.
- Persist through imposter syndrome: Believe in your abilities and don't let self-doubt hold you back from achieving your goals.
Connect with Joanne Schweitzer
Website | Instagram
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In episode 629, Kimberly Espinel teaches us strategies that top food content creators use to build and monetize their audiences on Instagram.
Kimberly is an award winning photographer, best-selling author, creative business mentor and Instagram expert dedicated to empowering food bloggers, photographers and content creators to refine their skills, discover their unique style, and develop a social media strategy that works.
In this episode, youâll learn what is meant by âbeing authenticâ, why you should prioritize video, understanding your audience, and incorporating a personal touch.
Key points discussed include:
- Embrace authenticity and vulnerability: Audiences are drawn to creators who share their personal stories and give them a sense of connection.
- Prioritize video content: Focusing on reels, TikToks, and YouTube can help you reach and engage your audience more effectively.
- Deeply understand your audience: Knowing your target customer's pain points and preferences will allow you to create content that resonates.
- Incorporate a personal touch: Adding your own voice, music choices, or on-camera presence can make your content feel more human and relatable.
- Adapt to changing trends: Be willing to evolve your strategies as platforms and algorithms shift, rather than clinging to what worked in the past.
- Develop a pragmatic mindset: Approach your content creation with a business-minded perspective, and don't take setbacks too personally.
- Focus on strong hooks: Crafting an engaging opening sequence for your reels can make all the difference in capturing your audience's attention.
- Optimize your lighting: Ensuring proper lighting can elevate the production value of your video content and make it more visually appealing.
- Leverage engagement tools strategically: Tools like ManyChat can help you drive traffic and build relationships with your audience.
- Monetize through brand collaborations: Developing a strong video presence can make you an attractive partner for brands seeking influencer marketing opportunities.
If You Loved This EpisodeYouâll love our Instagram Growth Supercut - a short 15-minute episode sharing tips from food content creators crushing it on Instagram - Download it here.
Order Kimberly's book - How to Make Your Food Famous
Connect with Kimberly Espinel
Website | Instagram
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In this episode, we're going to talk about 5 ways to optimize our week so that we can build our dream life.
Iâm always striving to create my dream weekâa vision I hold onto and know Iâll achieve someday, even though itâs not quite here yet. In the meantime, I regularly adjust my schedule to ensure Iâm moving in the right direction. When I notice my work-life balance slipping, I make small tweaks to realign, like aiming to keep my workweek under 20 hours. The secret to building your ideal schedule lies in taking it one step at a time with consistent, intentional adjustments. Each week, ask yourself: Whatâs working? Whatâs not? Without this reflection, itâs easy to fall into a rut and lose excitement about your week. Hereâs how I approach it.
Action Plan:
1 - Do a time audit: Tracking how you spend your time for 3-7 days can provide valuable insights to identify areas for improvement.
2 - Look for easy wins: Implement small, impactful changes like meal prepping or delegating tasks to optimize your week.
3 - Set boundaries: Define and commit to one or two boundaries, such as a hard cut-off time, to better separate work and personal life.
4 - Tackle important tasks first: "Eat your frog" by completing a high-priority task before moving on to other items on your to-do list.
5 - Reflect and reset weekly: Spend 10-15 minutes reviewing your week to celebrate wins and identify one small change for the next week.
Get in touch with Megan
Website | Instagram
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