Afleveringen
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Most ecommerce brands are bleeding cash without even realizing it. Margins are shrinking, competition is fiercer than ever, and the game has changed. But there’s one secret weapon that can turn the tide: accountants who understand marketing.In this video, we break down why financial professionals need to step across the bridge and integrate marketing insights into their strategy. If you’re an accountant, CFO, or financial consultant, this is your COVID moment—a once-in-a-lifetime opportunity to redefine your value and stand out in the industry.What You’ll Learn:
Why ecommerce brands are struggling with unprofitable growth How accountants can bridge the gap between finance & marketing The biggest financial mistakes ecommerce businesses are making Why understanding ad spend & customer acquisition costs is crucial How we used this strategy to 3X our growth while others struggledDon’t be another black-and-white cow in a crowded field. Be the Purple Accountant.
Podcast in collaboration with A2X: https://www.a2xaccounting.com/
Are you an accountant or bookkeeper wanting to connect with ecommerce businesses? A2X can help! Learn more about the A2X Partner Program here: https://www.a2xaccounting.com/accountants
Show Notes:
Get your first 100 chargebacks handled absolutely free! Just visit chargeflow.io and enter the code "CTC100" after activation. Explore Compass: adcompass.ai The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm -
The last few years have been brutal for DTC brands. From the COVID boom to the Ozempic era, skyrocketing acquisition costs, vanishing venture capital, and economic shifts have crushed many ecommerce businesses. But here’s the twist—2025 could be the best year in DTC history.
In this video, we break down the evolution of DTC brands, why so many have struggled, and the key strategies that will separate the winners from the losers. We share real data, case studies, and the exact playbook top brands are using to not just survive—but thrive—in this new era.
What you’ll learn:
The rise and fall of DTC (and what caused it)
Why traditional growth strategies no longer work
The new playbook for profitability and sustainability
How smart brands are reinventing acquisition, cash flow, and product strategy
Why 2025 will mark the beginning of a massive DTC comeback
If you’re running an ecommerce brand or looking to scale in 2025, this is a must-watch. The game has changed—are you ready to adapt?
Show Notes:
Access Postscript: https://bit.ly/4h2v0Lb Explore Compass: adcompass.ai The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm -
Zijn er afleveringen die ontbreken?
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Struggling to connect your creative strategy with financial planning? Meet Compass, the tool that automates and streamlines ad creative planning like never before. In this episode, we break down how Compass revolutionizes the way brands develop, manage, and scale their creative assets—seamlessly integrating with your media and financial strategy.
In this episode, you’ll learn:
How Compass connects creative strategy to financial planning
The step-by-step workflow of building a data-driven media plan
How AI helps automate creative ideation, audience targeting & campaign execution
Why meta’s latest ad updates demand more creative—and how Compass solves this
How to plan, generate, and launch 300+ ads with efficiency
Want to start using Compass for your brand?
Visitadcompass.ai to learn more and get started.
Show Notes:
Talk to an expert and see SARAL in action -https://bit.ly/4gN6NboExplore Compass:adcompass.aiThe Ecommerce Playbook mailbag is open — email us [email protected] to ask us any questions you might have about the world of ecomm -
Struggling to scale your ecommerce ads? Spending too much time guessing what works? MeetCompass – the creative operating system designed to take the guesswork out of ad strategy!
WithCompass, you’ll get:
Data-Driven Ad Planning – Know exactly how many ads you need each monthAI-Powered Creative Insights – Discover winning audience, offer, and angle combinationsSeamless Integration with Your Financial Plan – Align your creative efforts with your business goalsSmarter, Faster Ad Execution – Say goodbye to endless iterations and wasted ad spendWatch as we break down howCompass revolutionizes creative strategy and helps brands maximize ad performance with AI-driven insights.
Show Notes:
Go tohttps://your.omnisend.com/CTC to get 20% off your first 3 months with code CTC20.Explore the PROPHIT System: profitsystem.comThe Ecommerce Playbook mailbag is open — email us [email protected] to ask us any questions you might have about the world of ecomm -
Margins are shrinking, debt is rising, and ecommerce brands are feeling the squeeze. In this episode of the Podcast, we dive deep into the financial realities facing DTC brands in 2025. Is the ecommerce game still worth playing? Or has the landscape shifted in ways that make profitability harder than ever?
Joining Taylor are Lio from Finaloop and Drew from Iris Finance, two of the sharpest financial minds in the space, to break down the data, trends, and what it means for your business. We’ll cover:
The latest financial benchmarks for 8-figure brands
Why revenue is up, but profitability is down
How rising debt levels are impacting growth
The path forward for brands trying to survive and thrive
Practical strategies to protect your margins and improve cash flow
If you’re running an ecommerce business, this is a must-watch. Don’t let the market catch you off guard—stay ahead of the curve.
Show Notes:
Go to https://your.omnisend.com/CTC to get 20% off your first 3 months with code CTC20. Explore the PROPHIT System: profitsystem.com The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm -
Ecommerce is facing major challenges in 2025—rising ad costs, AI disruptions, and now, new tariffs. If you’re running a brand, you need to know what’s coming and how to adapt before it’s too late. In this episode of the Ecommerce Playbook Podcast, we break down:
The biggest threats to e-commerce right now
How AI is reshaping the workforce and business costs
Why traditional marketing strategies are failing
The key moves you need to make to stay profitable
Don’t get left behind—watch now to future-proof your business!
Show Notes:
Check out Motion’s Creative Trends 2025: motionapp.com/creative-trends Antifragile Scorecard: https://commonthreadco.com/blogs/coachs-corner/antifragile-ecommerce Get our Prophit System: prophitsystem.com The Ecommerce Playbook mailbag is open — email us at [email protected] -
2024 was all about getting the fundamentals right—fixing tracking, managing costs, and ensuring brands could survive in a tough market. But 2025? It’s time to WIN.
In this episode, we break down the strategy behind breaking the model—moving beyond predictable growth and pushing into new frontiers of scale. Luke Austin, VP of Ecommerce Strategy at Common Thread Collective, shares insights from real brands that are outpacing their forecasts by leveraging high-impact marketing initiatives, influencer collaborations, and product launches.
If you’re ready to stop playing defense and start scaling aggressively, this episode is for you.
Want help implementing this strategy? Visit commonthreadco.com and smash that “Hire Us” button.
Show Notes:
Check out Motion’s Creative Trends 2025: motionapp.com/creative-trends Get our Prophit System: prophitsystem.com The Ecommerce Playbook mailbag is open — email us at [email protected] -
Are you really measuring your ads the right way? In this episode we dive deep into the world of incrementality testing—what it is, why it’s so important, and why most brands struggle to operationalize it effectively.
We break down the biggest mistakes marketers make when it comes to ad measurement and how to avoid them. Learn the secrets to building a consistent testing system, understanding your ad performance, and driving better results for your business.
Key topics covered:
What is incrementality testing?
Why it’s so hard to apply test results consistently
How to turn data into actionable insights
The tools and frameworks to operationalize your findings
If you want to stop guessing and start making data-driven decisions, this episode is a must-watch.
Show Notes:
Check out Motion’s Creative Trends 2025: motionapp.com/creative-trends Get our Prophit System: prophitsystem.com The Ecommerce Playbook mailbag is open — email us at [email protected] -
In this episode, we take an in-depth look at the incredible growth story of Born Primitive, the ecommerce brand that has redefined what it takes to succeed in today’s competitive marketplace. Founder Bear Handlon shares how the company went from selling a single product out of a garage to becoming a multimillion-dollar powerhouse in apparel, fitness, and tactical gear.
We break down the secrets to scaling big, including:
Creating Unforgettable Products: How solving specific customer problems and staying close to the community led to innovative designs like the Savage One footwear and tactical apparel.
Building a Brand with Purpose: The importance of authentic storytelling and living out values that resonate deeply with customers, from supporting veterans to launching campaigns with cultural impact.
Executing Bold Campaigns: A behind-the-scenes look at some of Born Primitive’s most iconic campaigns, such as the Operation Overlord 80th Anniversary Savage One launch, and how it blended storytelling, product design, and charitable giving for massive success.
Leveraging New Categories for Growth: How expanding into tactical and outdoor gear unlocked new customer cohorts and revitalized growth in saturated markets.
The Power of a Strong Team: Insights into how Bear empowered his team to execute his bold ideas while he focused on leading with vision and strategy.
Discover why Born Primitive’s approach to combining purpose-driven branding, unique storytelling, and relentless innovation has set them apart from competitors—and how these strategies can inspire your own ecommerce journey.
This is a masterclass in scaling for founders, marketers, and anyone passionate about building impactful, long-lasting brands.
Show Notes:
Check out Motion’s Creative Trends 2025: motionapp.com/creative-trends The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm -
Discover the key to transforming your ad strategy with creator-driven content that delivers real results. In this episode, Richard and Adrianne reveal how brands can integrate high-quality creator content into their campaigns to maximize performance and ROI.
We’ll break down:
Why most ads fall flat and how to fix them.
The importance of properly briefing creators for ad success.
How to align your paid and organic teams for seamless content creation.
A proven structure to create scroll-stopping, performance-driven videos.
Tips for sourcing authentic creators that resonate with your target audience.
The secret to scaling ad performance with data-driven creative strategies.
If you’re ready to bridge the gap in your ad strategy and unlock the full potential of creator-driven content, this is the missing link you’ve been searching for!
Show Notes:
Access Postscript: https://bit.ly/4h2v0Lb Explore our Creator Content: https://commonthreadco.com/pages/contact The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm -
Is TikTok on the verge of being banned in the United States? In this episode of the Podcast, we dive into the Supreme Court hearing that could determine TikTok’s future and its potential impact on the ecommerce industry. What does this mean for advertisers, brands, and creators who rely on TikTok as a platform?
We’ll break down:
The reasons behind the potential ban. How the decision could reshape ad budgets and content strategies. The platforms that might benefit if TikTok disappears. What ecommerce brands should do to prepare.Don’t miss this deep dive into one of the most critical conversations shaping digital marketing today. Whether you’re a TikTok user, advertiser, or just curious about what’s next, this episode is packed with insights you can’t afford to miss!
Show Notes:
Go to https://your.omnisend.com/CTC to 20% off your first 3 months with code CTC20. Explore the PROPHIT System: profitsystem.com The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm -
Discover the step-by-step process behind CTC’s Prophit System, our proven method used to forecast millions in revenue for leading DTC brands.
In this video, we dive into the daily workflows, data integration techniques, and forecasting models that drive real results. From aligning 35+ critical business metrics to creating actionable insights for growth, this is the ultimate guide to building a scalable, data-driven operating system for your brand.
Watch now to see how we optimize ad spend, improve ROAS, and achieve sustainable growth. Don’t forget to subscribe for more ecommerce insights!
Show Notes:
Explore the PROPHIT System: profitsystem.com The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm -
Discover why product development is the ultimate growth engine for ecommerce brands in today’s competitive market. In this episode of the Podcast, we talk how creative, story-driven product development can fuel demand, elevate your brand, and revolutionize your marketing strategy.
Learn how innovative ideas, like turning a baseball sliding mitt into a Christmas stocking, or creating custom braces for a soccer star, create buzz, drive engagement, and build lasting connections with customers. We’ll explore the power of aligning product, story, and cultural moments to maximize ROI—not just in sales but in brand credibility and customer loyalty.
Key Takeaways:
Why storytelling and product innovation are critical to long-term success Real-world examples of brands turning unique ideas into marketing wins How investing in product-driven marketing can supercharge your ad efficiencyShow Notes:
Talk to an expert and see SARAL in action - https://bit.ly/4gN6Nbo Explore the PROPHIT System: profitsystem.com The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm -
What separates the brands that thrive from the ones that struggle in 2025? It all comes down to one thing—strategy. In this video, we dive deep into the key elements that the most successful brands are mastering to dominate the ecommerce landscape this year.
From crafting compelling brand stories to building cohesive marketing plans, we’ll show you how to connect your creative vision with measurable business outcomes. Winning in 2025 isn’t just about having a great product—it’s about creating a brand narrative that resonates deeply with your audience, shows up consistently across all channels, and drives demand like never before.
You’ll also learn:
Why most brands fail to tell a cohesive story and how to fix it
The importance of aligning your marketing and financial plans
Real-life examples of brands like Born Primitive and True Classic that are redefining success
How to build a marketing calendar that saturates your audience with the right message
Why marketing leadership is more critical than ever in 2025
Show Notes:
Go to https://your.omnisend.com/CTC to 20% off your first 3 months with code CTC20. Explore the PROPHIT System: profitsystem.com The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm The Mark of a Maker: https://www.youtube.com/watch?v=YD2oUqk3abo -
Get ready for 2025 with 25 bold predictions for the future of ecommerce! From the rise of AI in media buying to the transformation of product development into the ultimate growth strategy, this episode dives deep into the trends and changes set to reshape the industry.
Learn why automation will dominate, what threatens Shopify, and how brands can stay ahead in an increasingly omni-channel world. Whether you're a marketer, entrepreneur, or ecommerce enthusiast, these insights will help you prepare for the challenges and opportunities of the coming year.
Show Notes:
Go to https://your.omnisend.com/CTC to 20% off your first 3 months with code CTC20. Full 25 predictions list: https://x.com/TaylorHoliday/status/1869774814543532131 Explore the PROPHIT System: profitsystem.com The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm -
This episode is brought to you by: Finaloop: https://www.finaloop.com/
Are you ready to crush your 2025 ecommerce goals? In this video, we reveal the PROPHIT System – a proven framework designed to help ecommerce brands create accurate, data-driven financial and marketing plans.
Discover how to:
Bridge the gap between what’s likely to occur and what you want to occur. Align your financial plan with your marketing strategy for predictable growth. Avoid the common pitfalls of "hope-based" forecasting. Build realistic goals that challenge and inspire your team without leading to burnout.Whether you’re a CEO, head of marketing, or finance leader, this system will help you optimize every dollar spent and drive profitable, sustainable growth. Watch as we break it down step-by-step, using real data and actionable insights!
Show Notes:
Explore the PROPHIT System: profitsystem.com The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm -
Discover the ultimate tool for optimizing your ecommerce ad budgets! In this episode, we introduce PAM—the Profit Allocation Model—a game-changing framework developed by the experts at Common Thread Collective. PAM isn’t just a tool; it’s a revolutionary system that ensures your ad spend is perfectly aligned with your profitability goals.
We’ll walk you through how PAM simplifies complex decisions about total budget allocation, channel-level distribution, and campaign-specific targets. Learn why incrementality is the gold standard for measurement and how PAM connects business objectives to actionable insights for Meta, Google, and beyond.
If you’re tired of guessing where to allocate your ad spend, PAM is here to do the heavy lifting. Tune in to see how this innovative model is transforming ecommerce growth strategies for brands of all sizes.
Ready to let PAM guide your business to success? Visit https://prophitsystem.com/ to learn more.
Show Notes:
Go to https://your.omnisend.com/CTC to 20% off your first 3 months with code CTC20. The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm -
Scaling your ecommerce business is exciting—but are you unknowingly leaving profit on the table? In this episode of the Playbook Podcast, Richard and Taylor dive into the hardest (but most critical) part of scaling: achieving clarity and alignment around your financial metrics.
Discover why the Prophit System is the ultimate tool for cutting through chaos, unifying your data, and driving bottom-line growth. We explore:
The hidden complexities of revenue definitions.
Why contribution margin is the real metric you should focus on.
How messy data and conflicting definitions can derail your decision-making.
Ready to start planning your most successful year yet? Click here to learn more about how Common Thread Collective can help: https://prophitsystem.com/
Show Notes:
Get funding with Clearco - https://bit.ly/40MtSpB The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm -
Get the inside scoop on the latest Black Friday and Cyber Monday (BFCM) trends and what they mean for the future of ecommerce! In this episode of the podcast, Richard and Taylor discuss early BFCM data, revealing surprising growth trends, shifting customer behaviors, and what it all means for your 2025 strategy.
Here’s what we cover:
How BFCM sales are evolving and what to expect in December
Key insights on new vs. returning customer revenue trends
Why 2025 is shaping up to be the year of great planning
Tips for creating a winning omni-channel marketing strategy
Exclusive insights from the CTC Profit System
Ready to start planning your most successful year yet? Click here to learn more about how Common Thread Collective can help: https://prophitsystem.com/
Show Notes:
Get funding with Clearco - https://bit.ly/40MtSpB The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm -
Are you ready for Black Friday and Cyber Monday? Time is running out, and your Q4 success depends on taking action NOW. In this episode, we reveal the 5 MUST DO strategies to dominate the busiest shopping season of the year.
What You'll Learn:
How to craft the perfect Black Friday offer that stands out in a crowded market.
Why you MUST adjust your ad spend—and which platform will deliver the biggest ROI.
The critical importance of raising your AMER target and how to do it right.
Creative tips to maximize performance on Meta (and beyond!).
Why sending MORE emails than ever before could be your secret weapon.
Don’t wait! Implement these strategies TODAY to avoid leaving revenue on the table this holiday season.
Show Notes:
Get funding with Clearco - https://bit.ly/40MtSpB GET $100 OFF AN ADMISSION MEMBERSHIP - https://www.youradmission.co/?ctc The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm - Laat meer zien
