Afleveringen
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In episode three of Embargo, host Howard Salinger is joined by a brilliant panel of travel PR pros and content creation insiders to tackle one of the biggest questions in the travel PR industry today: how do we choose the right content creators to work with?
With the rise of influencers across Instagram, TikTok and beyond, brands have more choice than ever but with that comes more confusion. Should follower count matter? Are views everything? Or is it all about the vibe? To explore this, we welcome three esteemed guests;
- Yolanda Copes-Stepney, the Founder & Director of Speak&Do, who manages influencers and can give us a perspective from that side. (https://www.speakanddo.com/)
- David Venables, the Managing Director of Brass Tacks Media who looks after some U.S destinations, and frequently promotes through content creators. (https://brasstacksmedia.co.uk/)
- Chelsea Dickenson, the Founder of Cheap Holiday Expert, and TV celebrity, who can tell us what it’s like to be a content creator and what they need from travel PRs. (https://cheapholidayexpert.com/)
We also play our favourite travel game What in the World Is That? and no, we still haven’t got it right…
Finally, we chat to Chelsea about her recent recognition at The Baubles 2024 awards and the reality of being a highly commended content creator.
Press play, join the conversation, and discover what really makes a creator worth the collab.
Join the TPRA here: https://www.travelconnectiongroup.com/tpra/
Created in partnership with https://www.thetravelpodcastagency.com/
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In the fast-paced world of travel PR and journalism, having the right support can make all the difference so, following on from Episode 1 where we discussed networking and the importance of presenting yourself, we explore how mentoring and mental fitness can help to build your confidence.
This is episode two of Embargo, and host Howard Salinger explores the vital role of mentorship, not just in shaping careers, but in supporting mental wellbeing.
Why do we celebrate mentorship with a Best Mentor category at The Baubles? Because great mentors do more than offer career advice, they provide encouragement, act as a sounding board, and help navigate the challenges of work-life balance.
In this episode, host Howard Salinger is joined by:
- Rachel Johnston (Senior PR at Atout France and mental fitness coach)
- Alessandra LoTufo Alonso (Founder of Women in Travel CIC)
- Phoebe Smith, winner of the Best Mentor award, who shares her experiences with the WeTWO Foundation and the power of giving back.
And, of course, we kick things off with our travel game, What in the World Is That? Can you guess the mystery sound?
Listen in for practical advice, inspiring stories, and a fresh perspective on why mentorship is more than just career guidance.
Join the TPRA here: https://www.travelconnectiongroup.com/tpra/
Created in partnership with https://www.thetravelpodcastagency.com/
Want to know more about Women in Travel CIC? https://www.womenintravelcic.com
Interested in the Male Allyship Network? https://www.womenintravelcic.com/male-allyship-network/
Work with or sign up to the WeTwo Foundation here: https://teamwetwo.com
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Zijn er afleveringen die ontbreken?
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Welcome to the first episode of Embargo, the UK’s leading travel PR podcast! Hosted by Howard Salinger, this episode dives deep into the world of networking within the travel PR and journalism sector – but with a twist. We’re not just talking about the traditional networking you’re used to; today, we’re exploring the idea of Networking and Not Working.
Networking is essential for building your reputation, promoting your work, and forging valuable connections within the industry. But it’s not just about what you do – it’s about who you are. Your personal brand plays a crucial role in making lasting impressions and opening doors. As Howard shares a personal story about how a light-hearted comment on how his theatre background led to a new client, we’ll discuss why presenting yourself is just as important as what you can offer professionally.
In this episode, we’re joined by:
Amy Skelding, Managing Partner at FINN PartnersLisa Minot, Head of Travel at The SunWe’ll also hear from Queenie Shaikh, Freelance Journalist and winner of Freelance Journalist of the Year at The Baubles, who will share her own networking journey.
Before the discussion, we’ll have some fun with our travel game, What In The World Is That?
Stay tuned to the end to find out the answer.
Join the TPRA here: https://www.travelconnectiongroup.com/tpra/
Created in partnership with https://www.thetravelpodcastagency.com/
