Afleveringen

  • As a coach, or even just a human being for that matter, you will encounter your fair share of challenges throughout your life. Some of these challenges you’re going to overcome with ease and flying colors. While others may test you to your core. But there’s one quality that if you possess it, your chances of overcoming challenges will be greatly enhanced. That quality is positivity. This one quality will have the greatest impact on whether or not you succeed in almost anything in life. It’s so important that I brought Jon Gordon on to this week’s episode as he’s the go to guy in this field as a best settling author & inspirational teacher who has helped millions of people have a more positive mindset.

    Jon’s Instagram: @JonGordon11

    Jon’s Website: https://jongordon.com/

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    https://www.expertedgepodcast.com/blog/episode222

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  • If I told you there is a social media platform out there that will allow you to put your content in front of your ideal audience with very little competition and at no cost, would that interest you? Well believe it or not, this platform does exist and it’s one of the biggest sites in the world and you’re probably neglecting it. This platform is LinkedIn and I can guarantee that you won’t be neglecting it anymore when you listen to this episode of the Expert Edge, where LinkedIn Lead Generation Expert Melissa Henault shares her strategies that allow her to make millions every year through LinkedIn. Don’t miss this!

    Melissa's LinkedIn Lead Gen Checklist: https://burnouttoallout.co/checklist/

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    https://www.conversionstoryformula.com

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    https://www.expertedgepodcast.com/blog/episode221

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  • When it comes to your marketing, your funnel is the driving force behind your profitability. The more optimized the funnel, the greater the profitability. Period. Most coaches and online course creators know this, but what many don’t know is how to really go about making sure their funnels are optimized. They tend to over do things or not do enough. When in reality it’s a fine line that you need to walk in order to get it right. In this episode, I brought funnel expert Michelle Fernandez on so that she can share with you the mistakes you need to avoid as well as the optimization you need to do in order to get the most out of your funnels!

    Michelle’s Instagram: @themichellefernandez

    Michelle's Optima Funnel Software: http://colinboyd.co/optima

    Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

    https://www.conversionstoryformula.com

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    https://www.expertedgepodcast.com/blog/episode220

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  • As coaches, we get into this industry to create freedom. Time freedom and financial freedom. With this goal in mind, it’s essential that we create smart money habits. The kind that exponentially speeds up our journey to that desired freedom stage of life. Now while that sounds nice, most people don’t really know how to do this properly and systematically so that the process is simple as opposed to confusing. In this episode, I brought my good friend Mel Abraham on so that he could share with you his uniquely effective strategies on how to build your own money machine no matter your current financial situation.


    Mel’s book: yourmoneymachinebook.com

    Graham’s Instagram: @melabraham9

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    https://www.conversionstoryformula.com

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    https://www.expertedgepodcast.com/blog/episode219

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  • One of the most common mistakes I see coaches make is they try to copy the path that somebody else took to succeed even if it goes against how they’re wired. Don’t get me wrong, you should definitely follow certain systems if you want to replicate results, but the majority of your business needs to be molded to your own strengths and your goals so that you are aligned without any unnecessary friction. In this episode, I brought my friend Graham Cochrane on so he could share with you how to make sure you get this critical step of alignment in place so that everything you do is an expression of your vision.


    Graham’s book: therebelbook.com

    Graham’s Instagram: @thegrahamcochrane

    ----------------------

    Discover how to authentically connect with your audience & fill your programs with a Conversion Story./

    https://www.conversionstoryformula.com

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    https://www.expertedgepodcast.com/blog/episode218

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  • It’s no secret that AI is not only here but here to stay. In fact, the AI we see today is probably the worst version that we’ll ever see. This is a bit obvious as with time comes innovation and progress, so like the internet once saw the slow dial ups, AI will certainly progress as well. As for how far? Only time will tell. But what I do know is that the more you understand it the better you can either prepare or use it to your advantage. That’s why on this episode I brought Ben Angel of Entrepreneur magazine on to discuss what a future with AI might look like.

    Ben’s Website: TheWolfOfAI.co

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    https://www.conversionstoryformula.com

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    https://www.expertedgepodcast.com/blog/episode217

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  • Every brand knows that they need to be known, liked and trusted if they want to truly thrive. As a coach, you are the brand, so this holds especially true for you. Now there are countless ways for someone to go about building their brand. But some strategies are much more effective & potent than others. Which is why on this episode I brought on Brandon Turner, Personal Branding and Real Estate Investing Expert, to share with you the personal branding strategies that he used (and uses) to become one of the biggest influencers in the Real Estate Investing niche.

    Brandon’s Instagram: @BeardyBrandon
    Brandon’s Website: Odcfund.com

    Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

    https://www.conversionstoryformula.com

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    For all the show notes and links:

    https://www.expertedgepodcast.com/blog/episode216

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  • You can get a lot wrong as a coach and still be very successful. But there is one thing that, if you get it wrong, your chances of success plummet. And that thing is your messaging. Your messaging is the foundation of all of your marketing and if this is off then it sets off a chain reaction and every other aspect of your marketing becomes significantly less effective. So during this episode I go over 3 messaging mistakes that you need to avoid at all costs as well as what you need to do instead to make sure your marketing foundation is on solid ground.

    Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

    https://www.conversionstoryformula.com

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    For all the show notes and links:

    https://www.expertedgepodcast.com/blog/episode215

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  • Not all great stories are told by speakers but all great speakers tell stories. This is the secret to why some speakers have you hanging on their every word and chomping at the bit to take some form of action. The key here though is to not just tell any old story but to tell stories that are captivating with a purpose. During this episode, I share with you a few of my rare stories that I rarely share as well as the 3 elements you need to incorporate into your story if you really want to take them to the next level.

    Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

    https://www.conversionstoryformula.com

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    For all the show notes and links:

    https://www.expertedgepodcast.com/blog/episode214

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  • You probably hear about workshops, masterclasses & bootcamps all the time. Invite after invite in your inbox. There’s a real good reason for this and it’s because they work! They are super effective strategies that let coaches and creators connect with and convert their audience. But not even those strategies compete with the effectiveness of in person live workshops. However, there’s one big problem with live in-person workshops and that’s that few know how to run them correctly. So tune into this episode so you can discover the secrets to running a great workshop!

    ---------------

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    https://www.expertedgepodcast.com/blog/episode213

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  • Going viral is the holy grail of organic marketing. It’s what almost all content creators dream of when they’re coming up with idea after idea. But what most coaches and creators don’t know is that there are strategies you can apply to your content to exponentially increase the odds of the algorithm picking up your content and making it go viral. This is why I brought in Instagram Reels expert, Anneke Odendall. In this episode, she shares with you the exact strategies and tips she uses to get your content to go viral.

    Guide: 7 types of reels that convert

    Instagram: @pinksparrowsocial

    Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

    https://www.conversionstoryformula.com

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    For all the show notes and links:

    https://www.expertedgepodcast.com/blog/episode212

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  • There are few things that will build your business faster than having relationships with people that have been where you are and are where you want to be. So it would only make sense to make sure you have a strategy in place to build relationships with these people, right? Of course! But the problem I see is that most people either don’t know how to get started building these relationships or the ones that are actively trying are going about it all wrong. Because of this and the massive effect it has had on my business, I decided to record this episode all about my strategies on how I go about building influential relationships.

    Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

    https://www.conversionstoryformula.com

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    For all the show notes and links:

    https://www.expertedgepodcast.com/blog/episode211

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  • Your brand is your reputation and what you are known for. While building a brand will take some time, profiting from your brand doesn’t have to. In fact, you can most likely start making money from your brand right away. My guest on this episode of the expert edge, branding phenom - Julie Solomon, shares 3 ways you can start profiting from your brand even if you only have a few hundred followers. But that’s not all, she also goes into the essential branding pillars you need to have in place if you want sustained success. This one’s a can’t miss episode for all coaches!

    Julie's Masterclass: https://colinboyd.co/julie

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    https://www.conversionstoryformula.com

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    https://www.expertedgepodcast.com/blog/episode210

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  • As a coach, your ability to attract your audience and get them to convert into your programs is largely going to determine how successful you become. That’s why learning how to write compelling copy should be at the top of every coach's skill development list. You don’t need to become an expert, because you can hire the experts to write your bigger projects like email sequences and sales pages, but you should have a solid understanding for the copy elements that you’ll have to write yourself - ads, newsletters, blog posts, etc… To make sure you understand how to write compelling copy I brought our amazing ELITE copywriting coach, Kristen Engen, on the show today! Don’t miss this!

    Copy By Color Download: https://kristinengen.com/cbc

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    https://www.conversionstoryformula.com

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    For all the show notes and links:

    https://www.expertedgepodcast.com/blog/episode209

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  • Being a coach or expert requires you to be or become somebody worth following. As soon as you decide to be a coach you're announcing to your audience that you are a leader. But it’s not good enough to just announce you're a coach and leader. You have to have something that initially draws your audience in and attracts them to you. And that thing is charisma. We all know somebody with charisma. It’s hard to put your finger on what it is and how to develop it, but in this episode I share with you how to do just that!

    Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

    https://www.conversionstoryformula.com

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    https://www.expertedgepodcast.com/blog/episode208

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  • You’ll notice quite a few similarities between the top coaches in any industry. But one similarity that tends to be unanimous among all top coaches is that they all consistently show up on video. That’s because video is one of the easiest pieces of content to leverage and when it’s done right it tends to create an instant level of authority. However, a lot of coaches get intimidated by the idea of being on camera. This is why I wanted to have my guest Xayli Barclay on this week as she’s an expert in how to create super high quality videos while also having palpable camera confidence!

    Xayli’s Instagram: @XayliBarclay

    Check out Xayli’s Uniq Method here: https://theuniqmethod.com/

    Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

    https://www.conversionstoryformula.com

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    https://www.expertedgepodcast.com/blog/episode207

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  • Most coaches understand that building their personal brand is important. However, a lot of coaches don’t really have a complete grasp on what their personal brand really is. They mistake their personal brand with their brand identities like colors, fonts, websites, etc… During this episode with branding expert Yolanda Smith, we dive deep into what personal branding actually is and how to go about doing it the right way as well as the mistakes you need to make sure you avoid if you want a thriving personal brand.

    Check out Yolanda’s stuff here: https://www.yolandamsmith.com/

    -------------------------------------

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  • If you have a dream to create a wealthy future then today's podcast is going to give you an insight into how that's done. My guest, Jason Brown, is a master day trader and course creator who exemplifies what it means to truly become an expert by consistently practicing what he preaches. He's not only created immense financial wealth but has built a beautiful family and relationships in his community that allow his entire life to thrive. I wanted to dig deep into how he thinks, acts and has become the wealthy individual that he is.

    Check out Jason’s stuff here: https://thebrownreport.com/

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    https://www.conversionstoryformula.com

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    https://www.expertedgepodcast.com/blog/episode205

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  • Establishing your credibility and expanding the reach of your brand are 2 cornerstones of any successful coaching business. There are countless ways to do this in today's day and age but after listening to today’s podcast, you’re going to want to be adding Youtube to your repertoire asap if it’s not a part of it already. My guest on this week’s episode, Sean Cannell, is an absolute legend when it comes to Youtube with over 17 years of experience mastering the platform. He shares gem after gem as well as some upcoming trends that you need to be aware of now to get ahead of the competition. This is a must listen!

    Register For Sean’s Youtube Masterclass Here: https://colinboyd.co/sean

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  • Running a successful launch can absolutely skyrocket your business and vice versa, running a launch that tanks can be detrimental and set you back a bit. We just came off of our most successful launch to date which is really going to set the tone for the rest of the year. That’s why it’s all the more important to follow the strategies and formulas put out there by coaches doing them the right way. One of those coaches, and guest on this week's episode is my good friend Jasmine Star who discusses her strategies on running successful launches among many other successful business pillars like branding and consistency.

    Register For Jasmines Launch NEW Masterclass: https://colinboyd.co/jasmine

    Jasmines Podcast: https://jasminestar.com/podcast/

    Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

    https://www.conversionstoryformula.com

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