Afleveringen
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Traditional Facebook advertising is broken. Most businesses waste thousands throwing ads at cold audiences, hoping something sticks. Jamie Gilleland knew there had to be a better way.
After building multiple seven-figure companies through marketing automation, Jamie now leads Rift Social - where she's flipped the script on social media marketing.
Her revolutionary "RIF" method (Reach, Impact, Frequency) first builds audiences of 3,000-10,000 engaged viewers through strategic video content before deploying targeted paid campaigns.
The approach cuts through the noise of traditional advertising by focusing first on building trust and authority. Only then does Jamie target paid ads at people who've already shown genuine interest - leading to dramatically lower costs per lead and higher conversion rates.
Key takeaways from this episode:
The step-by-step RIF method for building engaged audiencesHow to create compelling video content efficiently Why most Facebook ad strategies failTips for authentic social media presenceThe power of batching content creationA simpler approach to social media advertising costsSign up for your own RIF Social account and get 10% off your first month using the promo code "Scott".
Or book a time to with Jamie to discuss your social media strategy.
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"I got into sales by default, not by intention," admits Steve DeBree. After 30+ years training top sales teams, Steve knows exactly why most people struggle with selling - and it's not about tactics or techniques.
In this breakthrough episode, you'll learn:
The real reason sales feels uncomfortable (hint: it's deeper than you think)5 foundational beliefs that make or break your sales success A proven framework for natural selling conversationsHow to overcome sales anxiety and call reluctanceWhy pressure and manipulation never work long-termSteve shares powerful insights to help transform your relationship with selling. Stop dreading sales calls and start having authentic conversations that drive results.
Want to have a conversation with Steve? Feel free to email him at [email protected].
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After 16 years and over a million downloads, Dr. Robert Forto knows what works in business podcasting - and what doesn't. When skyrocketing yellow pages costs threatened his dog training business in 2009, he turned to podcasting as an alternative marketing channel.
This episode reveals the proven strategies behind his longevity and success, including:
Why interview-based podcasts are uniquely powerful for consultants and coachesThe production schedule that ensures consistent quality Equipment recommendations for various budgets and goalsSmart ways to find and book compelling guestsCommon mistakes that lead to "pod fade"Revenue generation approaches that preserve authenticityDr. Forto also shares candid insights about download metrics, episode length, content planning, and what it really takes to create a sustainable business podcast. His practical, no-hype approach provides a roadmap for entrepreneurs ready to harness the marketing power of podcasting.
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Maxwell Nee built a $2 million business in 24 months using an unconventional lead generation approach - quiz marketing. Now serving 6,800 paying clients as CRO of ScoreApp, he shares the exact strategies that doubled and tripled standard conversion rates.
Key takeaways from this tactical discussion:
- The two psychological threads that make quizzes irresistible to prospects
- How to leverage AI for rapid quiz creation and deployment
- Strategic question placement to pre-qualify high-ticket buyers
- The optimal way to position email capture for maximum conversions
- Tips for tapping into the lucrative "not ready to buy now" segment
Request your free copy of Scorecard Marketing at https://scoreapp.com/book.
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Nina Hershberger built her first million-dollar direct mail campaign at Notre Dame with zero budget. Now she helps business owners achieve similar results by becoming published authors. In this value-packed episode, Nina reveals how any business owner can leverage the unique authority that comes from having a book.
Key takeaways:
- Why books work as powerful lead generation tools
- How to repurpose existing content into a book
- Creative ways to use books in your marketing
- The automated book funnel strategy
- Real examples of businesses transformed by publishing
- How to get started without writing from scratch
Nina shares the story of how one HVAC repair company landed a major fleet contract simply by becoming a published author. She explains why printed books beat digital downloads and provides specific strategies for using books to enhance credibility and close sales.
Request your copy of Nina's book by emailing her at [email protected].
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"Copy is not written. Copy is assembled." This profound insight from legendary copywriter Eugene Schwartz unlocks the secret to creating marketing content that converts. In this episode, marketing veteran Tom Ruwitch breaks down his systematic approach to transforming dry business content into compelling stories that drive sales.
After 25+ years helping businesses market effectively, Tom discovered that most struggle not because they lack the right technology or tactics, but because their content fails to engage. He developed the PLAN framework - a repeatable system anyone can use to create content that captures attention.
You'll learn:
• The four essential building blocks of engaging content
• How to find endless story ideas hiding in plain sight
• Why your expertise alone won't attract clients
• A practical framework for using AI strategically
• The critical mistakes most businesses make with their content
Download Tom's book "StoryPower Marketing" free (just pay shipping) at https://yourgiftfromtom.com/scott
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Your entrepreneurial success means nothing without your health. Wellness expert Alohana Jackson pulls back the curtain on the essential habits that keep top performers thriving both in business and life.
After transforming her own struggles with anxiety and poor nutrition into a 20+ year career helping busy professionals optimize their health, Jackson reveals:
• The sleep-success connection and how to get quality rest
• Why most entrepreneurs are chronically dehydrated (and how to fix it)
• Movement strategies for people who sit all day
• Natural alternatives to common medications
• The supplements actually worth taking
Jackson also shares her science-backed approach to evaluating supplements and explains how to make sustainable health changes that last.
Request your free $25 sample pack of natural wellness products by emailing Alohana here.
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"Your business will only grow to the degree that you do."
This powerful truth kicks off our deep dive with Dean Mercado, founder of Online Marketing Muscle and creator of the Clone Owner methodology.
After 12 years in corporate America and several failed ventures, Dean cracked the code on building a business that doesn't depend on the owner's constant presence.
In this episode, you'll discover:
• The fatal flaw in how most entrepreneurs approach growth
• A practical framework for eliminating unnecessary tasks
• How to leverage AI and automation to clone yourself
• The critical connection between systems and scalability
• Why vision must drive every business decision
• Key mindset shifts that unlock sustainable growth
• Practical steps to move from operator to true CEO
Watch the recorded training Leveraging The Power of SYSTEMS To Level Up! at www.OnlineMarketingMuscle.com
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Top marketing strategist Dave Dee reveals his proven system for landing premium clients who are pre-sold on working with you before their first call. After transforming his own struggling magic business into a thriving enterprise, Dave spent four years as CMO for marketing legend Dan Kennedy before developing his high-ticket client acquisition method.
In this value-packed episode, Dave breaks down:
- Why being a master marketer trumps being a technical expert
- The critical client filtering process that saves hours of wasted time
- His counterintuitive approach to webinars that doubles conversion rates
- How to build trust and authority through strategic follow-up
- The exact framework that helped financial advisors double their business
Key takeaway: Stop chasing quantity leads and focus on attracting quality prospects who are ready and able to invest in your solutions.
Download your free edition of Dave's premium print newsletter at www.DaveDee.com.
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Your palms are sweaty. Your mouth is dry. Your heart is racing. Public speaking strikes fear into even the most seasoned professionals. But it doesn't have to be this way.
In this episode, Susan Berkley - the iconic voice of Citibank and a former Howard Stern Show personality - breaks down the psychology behind powerful public speaking. With over 30 years of voice-over experience and thousands of successful students, Susan reveals:
- The #1 mental shift that eliminates speaking anxiety
- Why focusing on yourself kills your charisma (and what to focus on instead)
- How to read a room and adjust your message on the fly
- Specific techniques to enhance your presence on video calls
- The fatal mistakes most speakers make in their opening minutes
- Ways to use stories and humor to instantly connect with any audience
Whether you're presenting to thousands or speaking up in team meetings, Susan's practical strategies will help you communicate with greater impact and influence.
Request your free copy of Susan's book, The Persuasion Code, here: www.susanberkley.com
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Rita Thomas spent 12 years trying to escape her corporate job through photography. Despite talent and determination, success remained elusive - until she discovered the missing piece that transformed her business in just 10 months.
This episode uncovers:
- The wake-up call that forced Rita to completely rebuild her business
- Why talent alone isn't enough to succeed as an entrepreneur
- The specific systems that finally gave her freedom
- How to automate key business functions without losing the human touch
- Essential first steps for implementing automation in your business
- Real-world strategies to attract and nurture leads automatically
- Simple ways to reclaim your time while growing revenue
Download your Funnel Success Checklist at https://tinyurl.com/freefunnelchecklist
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Most businesses are stuck doing random tactics that don't move the needle. In this episode, business growth strategist Manny Torres reveals his proven 8-stage framework for attracting and ascending ideal clients.
After helping countless advisors scale their services, Manny breaks down:
- The critical difference between strategy and tactics (and why mixing them up costs you money)
- Where most businesses have dangerous gaps in their customer journey
- How to systematically convert prospects into high-value clients and referral partners
- A 90-day roadmap for implementing the complete framework
- Smart ways to leverage AI to accelerate growth
If you're ready to work with better clients while delivering more value in less time, this episode gives you the exact blueprint.
Download your copy of the Advisor's Playbook at https://growthamplifiers.com/amplify
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Want the inside scoop on what's working right now in online business? Digital strategist Jodie Vee drops truth bombs about email marketing, course creation, and building profitable memberships in this value-packed episode.
Key takeaways include:
- The first steps every new online entrepreneur should take (hint: skip the website)
- A proven framework for turning expertise into profitable online courses
- Why some membership models outperform others (and how to pick the right one)
- The psychology behind successful quiz funnels
- Strategic ways to package and deliver content for maximum student engagement
Jodie also shares real examples from her client work, including a case study of a successful military memoir writing program that achieved exceptional completion rates through smart program design.
Don't miss this masterclass in digital business strategy from a former CPA turned online business expert.
Sign up for Jodie's newsletter at www.jodievee.com.
Claim your $50 off Jodie's Crush It With ConvertKit here.
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The old rules of podcasting don't work anymore. Traditional advice tells you to focus on downloads, perfect editing, and massive audience growth. But what if the real power of podcasting isn't about broadcasting - it's about connection?
Mark and Katie Adams learned this lesson the hard way. After losing $64K on ineffective Facebook ads, they developed a revolutionary podcasting system that:
• Attracts perfect-fit clients without endless content creation
• Eliminates technical complexity and editing headaches
• Leverages authentic conversations into high-ticket sales
• Creates genuine relationships that drive business growth
• Works for coaches who hate pushy marketing tactics
This dynamic British-American duo shares their practical, no-nonsense approach to turning your podcast into a client attraction system. You'll learn why most podcasting advice misses the mark and how to build a show that actually generates revenue.
Schedule your complimentary Podcast Concept Call at ProfitablePodcasts.com.
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Struggling to keep your online community alive? Jade Olivia flips the script on community management, revealing strategies to ignite engagement without draining your time and energy.
Discover why treating your community like social media backfires, and learn the "birthday party" approach that transforms members into active participants.
Jade shares her 3D framework to create clear objectives and strategic prompts that keep conversations flowing.
You'll learn how to leverage your existing business touchpoints to naturally boost community interaction. Plus, find out why answering private messages could be sabotaging your community's growth.
Stop struggling with crickets and start building the vibrant, self-sustaining community you've always wanted.
Download your free Community ROI Tracker here.
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Facebook advertising can be a powerful tool for business growth - when done right. But many entrepreneurs struggle to generate a positive ROI from their ad spend.
Enter Dr. Theresa Panatella, who transitioned from a 24-year healthcare career to become a Facebook ads expert. She now helps service-based businesses and course creators slash their lead costs and achieve an average 2.92x return on ad spend.
In this episode, Dr. Panatella breaks down:
• The 3-tiered approach to structuring effective Facebook ad campaigns
• Why video ads for just $1/day should be part of your strategy
• How to leverage Facebook's lead form ads vs. website conversions
• Common pitfalls that drain ad budgets with little to show for it
• The metrics that really matter when evaluating ad performance
• Seasonal trends that impact Facebook advertising costs
• Tips for building retargeting audiences to boost conversions
You'll walk away with practical strategies to dramatically improve your Facebook advertising results, whether you're just getting started or looking to take your campaigns to the next level. Stop throwing money at ineffective ads and start implementing Dr. Panatella's proven framework for Facebook advertising success.
Download your copy of 3 Common Mistakes Made By Marketers With Paid Ads.
Schedule a complimentary 45-minute Business Clarity Call with Dr. Theresa.
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Cybersecurity isn't just for big corporations anymore. Small businesses and solopreneurs are prime targets for hackers looking for vulnerabilities. In this eye-opening episode, cybersecurity expert Rob Ruder reveals why your business is at risk and what you can do about it.
Rob breaks down:
• Why the "I'm too small to be a target" mindset is dangerous
• The true costs of a data breach (beyond just dollars)
• Essential cybersecurity measures every business needs
• How to create effective policies and procedures
• Smart password strategies that are both secure and memorable
• The critical importance of two-factor authentication
Don't miss Rob's practical tips on hardening your digital defenses, from physical security to data lifecycle management. This episode is packed with actionable advice to protect your business from today's cyber threats.
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Clay Hicks, founder of the H7 Network, reveals his proven "Connect, Serve, Ask" formula for turning casual contacts into passionate business advocates. After 16 years and over 8,000 one-on-one meetings, Clay has cracked the code on building genuine relationships that fuel exponential growth.
In this episode, you'll discover:
• Why most networking groups fail (and how H7 is different)
• The critical mindset shift from "selling to" to "selling through" your network
• A step-by-step framework for having productive one-on-one meetings
• How to overcome "ask anxiety" and confidently make powerful requests
• Strategies for facilitating introductions that create win-win opportunities
Whether you're a seasoned networker or networking newbie, Clay's actionable insights will transform how you approach business relationships. Get ready to ditch the awkward small talk and start building an army of advocates for your business.
Request your free digital copy of Clay's book Elevating Connections to Community here.
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Your website is your digital storefront - but are you building it backwards? Website and messaging expert Evan Cox breaks down the counterintuitive process for creating a website that actually works.
In this episode, you'll discover:
• Why starting with design is a recipe for failure
• The 3-step framework for an effective website
• How to craft a message that compels visitors to take action
• Balancing SEO best practices with persuasive copy
• Tips for using templates without sacrificing results
Evan draws on his experience with over 230 clients to provide practical, no-nonsense advice for businesses of all sizes. He also shares a free resource to help you implement these strategies right away.
Don't miss this chance to transform your online presence.
Download Evan's free homepage template at evancoxconsulting.com/resources and start building your website the right way.
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Direct mail isn't dead - it's a goldmine of opportunity for savvy marketers. In this episode, Scott Hartley talks with Travis Lee, co-founder and president of 3D Mail Results, about how businesses are using innovative direct mail strategies to stand out and drive major profits.
Travis reveals:
• Why direct mail can be more effective than digital marketing for many businesses
• Creative 3D mail tactics that grab attention and boost response rates
• How to track ROI and attribute results to direct mail campaigns
• Real examples of direct mail success stories
• Tips for getting started with direct mail marketing
Whether you're looking to complement your digital efforts or tap into an underutilized channel, this episode is packed with actionable insights on leveraging the power of direct mail. Don't miss Travis' expert advice on crafting campaigns that get opened, read, and drive results.
Request your free copy of Travis' book The Simple 3 Step Process to Direct Mail Success at www.TravisALee.com (just pay shipping).
For creative lumpy mail ideas, check out www.3DMailResults.com.
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