Afleveringen
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If you’re struggling to stand out, it’s not because your product isn’t good—it’s because your story isn’t strong enough. Bill Harper has spent decades mastering the art of strategic storytelling, helping brands cut through the noise and connect with their ideal customers. From repositioning legacy businesses to turning underdog brands into industry leaders, Bill knows what it takes to make people care. In this episode, we dive into the psychology of great branding, why simplicity wins every time, and the secret sauce behind marketing that actually works. If you want to build a brand that people can’t ignore, this episode is a must-listen. To learn more about his work at BrandBoss HQ and how to craft a brand story that sells, visit https://www.brandbosshq.com.
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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.We have a lot more content coming your way! Be sure to check out our other content:
Yelp for Restaurants Podcasts
Restaurant expert videos & webinars
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I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.
In this episode, I dive into why most restaurants struggle to make money and what we can do about it. The hard truth? Discounting isn’t the answer. Slashing prices might get people in the door, but it conditions your guests to expect deals instead of value. Instead, I break down how to create offers that actually influence customer behavior—offers that build demand, drive revenue, and make your restaurant the place to be.
We’ll also get into the psychology behind urgency and scarcity, and how those two factors can supercharge your marketing. Bottom line: You don’t need to race to the bottom to win in this industry. You just need to understand what your guests truly want—and then give it to them in a way that keeps them coming back for more.
80% of restaurants barely break even.It's not your fault, it's your system's.Stop trying to force behavior.Create exclusivity, not a fire sale.Incentivize upsells instead of discounts.Create experiences, not sales.People just want to be told what to do.A great offer gets them in the door at the right time.People don't act unless they feel like they're going to miss out.The best restaurant marketing gets the right people spending the right money.
TakeawaysChapters
00:00 Introduction to Restaurant Profitability Challenges
01:48 The Importance of Effective Offers
06:01 Crafting Offers that Influence Behavior
08:56 Creating Urgency and Scarcity in OffersIf you’ve got a marketing or profitability related question for me, email me directly at [email protected] and include Office Hours in the subject line. If you'd like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting https://joshkopel.com.
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What if everything you thought you knew about running a restaurant was wrong? Douglas Keane, the James Beard Award-winning chef behind Cyrus, has spent the last decade rethinking fine dining from the ground up. After closing his acclaimed restaurant in 2012, Douglas refused to return to the same broken model—so he built something completely different. In this episode, we dive into how he’s engineered a new kind of restaurant: one where teams thrive, work-life balance exists, and profitability isn’t a pipe dream. If you’ve ever wanted to challenge the status quo of this industry, this is a conversation you can’t afford to miss. To learn more about his groundbreaking approach to fine dining, visit https://www.cyrusrestaurant.com. His story proves that rethinking the rules isn’t just possible—it’s the future of hospitality.
____________________________________________________________Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other content:
Yelp for Restaurants Podcasts
Restaurant expert videos & webinars
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Restaurant tech is a double-edged sword—it can streamline operations and drive profits, or it can be just another expense that complicates everything. Sterling Douglass, co-founder and CEO of Chowly, has spent years solving that problem. He’s built a platform that not only automates online ordering but also optimizes pricing, increases average check sizes, and turns data into dollars. In this episode, we unpack why most restaurant tech fails, how operators can make digital channels work for them, and the key strategies to boost sales without adding complexity. If you’re ready to get more from your tech stack and grow profitably, this conversation is a must.
To find out if your restaurant’s website is killing your online sales, get a free audit today by clicking here.
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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.We have a lot more content coming your way! Be sure to check out our other content:
Yelp for Restaurants Podcasts
Restaurant expert videos & webinars
-
I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.
In this episode, I’m tackling one of the biggest traps restaurant owners fall into—the idea that more locations automatically mean more profit. The truth? Scaling too soon can sink your business faster than a slow Tuesday night. I’ll break down how to know if you’re actually ready to expand, why strong leadership is non-negotiable, and how to squeeze every ounce of profit from your existing operation before even thinking about a second location. Plus, I’m sharing smart growth strategies—like diversifying revenue streams and testing new concepts—that can set you up for long-term success without unnecessary risk. Let’s get into it.
Takeaways
80% of restaurants barely break even.You don't need more restaurants, you need better restaurants.Bad expansion kills more restaurants than bad food.More seats does not equal more money.Before you scale outward, scale upward.Audit your first location.Find your revenue leaks.Test first with pop-ups or ghost kitchens.Smart growth builds empires.Expand when you're ready, not just because you're impatient.Chapters
00:00 Introduction to Restaurant Profitability Challenges
02:08 Understanding When to Expand Your Restaurant
05:55 Strategies for Smart Growth and Expansion
If you’ve got a marketing or profitability related question for me, email me directly at [email protected] and include Office Hours in the subject line. If you'd like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting https://joshkopel.com.
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How do you turn ice cream into a lifestyle brand? Sasha Zabar has done just that with Glace, a boutique concept that has transformed the way we think about indulgence. From sourcing the finest ingredients to creating visually stunning experiences, Sasha has built a brand that’s as aspirational as it is delicious. In this episode, we dive into his unique approach to branding, the lessons he’s learned from his family’s hospitality empire, and how Glace is redefining what it means to stand out in a crowded market. If you’ve ever wondered how to turn a simple product into a viral sensation, this conversation is for you.
For more on Glace and their luxury take on classic indulgences, visit https://glaceny.com/
____________________________________________________________Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other content:
Yelp for Restaurants Podcasts
Restaurant expert videos & webinars
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What does it take to transform passion into multiple thriving businesses across industries? Daniel Shemtob, the mind behind The Lime Truck, Snibbs footwear, and more, has built his career on bold moves and even bolder risks. From pioneering the food truck scene to launching a revolutionary footwear brand and penning Food Truck Mogul, Daniel’s journey is a masterclass in resilience, reinvention, and staying ahead of the curve. In this episode, we explore his lessons on entrepreneurship, building businesses that last, and finding opportunity in the face of challenges. If you’ve ever dreamed of turning big risks into even bigger rewards, this conversation is for you. For more on his innovative work with The Lime Truck, Snibbs, and his latest book Food Truck Mogul, visit https://www.danielshemtob.com.
____________________________________________________________Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other content:
Yelp for Restaurants Podcasts
Restaurant expert videos & webinars
-
I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.
In this episode, I’m breaking down one of the most important—and often overlooked—truths in the restaurant industry: profit has to come before hospitality. Without a sustainable business model, there’s no way to deliver great guest experiences in the long run. I’ll walk you through how to rethink your menu as a business model, why focusing on high-margin items is non-negotiable, and how to optimize profit per guest. Plus, I’m sharing practical, no-BS steps you can take right now to boost your profitability and set your restaurant up for long-term success.
Takeaways
80% of restaurants barely break even.Profit comes first, not guest experience.Hospitality is a luxury you can only afford when your fundamentals are rock solid.Your menu is a business model, not a list of dishes.Profit per guest is greater than revenue per shift.Audit your top 10 best-selling menu items.Set a profit per guest goal.Stop waiting for our accountants.You can't serve great hospitality if you can't afford to stay in business.This will change your business and it will change your life.Chapters
00:00 Introduction to Profitability in Restaurants
02:09 The Importance of Profit Over Hospitality
04:06 Menu as a Business Model
05:59 Maximizing Profit Per Guest
07:53 Action Steps for Restaurant Owners
If you’ve got a marketing or profitability related question for me, email me directly at [email protected] and include Office Hours in the subject line.
If you'd like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting https://joshkopel.com. -
How do you take a legacy brand and make it stand out in one of the most competitive markets in hospitality? For Joseph Ortiz, CEO of Farmer Boys, the answer lies in blending time-tested traditions with bold innovation. From redefining the drive-through experience to balancing hospitality and technology, Joseph is leading Farmer Boys into a future where quality and connection take center stage. In this episode, we explore how he’s navigating shrinking margins, driving customer frequency, and building a brand that continues to resonate across generations. If you’re looking for actionable insights on how to grow smarter, not just bigger, this episode is packed with inspiration.
For more on Farmer Boys and their mission to deliver fresh, made-to-order meals with a human touch, visit https://www.farmerboys.com.
____________________________________________________________Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other content:
Yelp for Restaurants Podcasts
Restaurant expert videos & webinars
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What does it take to turn a dishwashing job into a legacy that reshapes an entire industry? Ari Weinzweig, co-founder of Zingerman’s, has spent over four decades building not just a successful business but a model of leadership rooted in purpose, curiosity, and values. In his latest work, Life Lessons I Learned from Being a Line Cook, Ari reflects on the principles that have guided his journey and the powerful lessons we can all take from them. In this episode, we explore how these lessons apply to leadership, emotional resilience, and building organizations that thrive. Whether you’re on the line or leading a team, this conversation is packed with insights that will challenge and inspire you.
For more on Zingerman’s and to explore Ari’s latest work, Life Lessons I Learned from Being a Line Cook, visit https://www.zingtrain.com
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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.We have a lot more content coming your way! Be sure to check out our other content:
Yelp for Restaurants Podcasts
Restaurant expert videos & webinars
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What does it take to build restaurants that stand the test of time? For David Steele, founder of Flour + Water Hospitality Group and Great Gold Hospitality, the answer lies in strong systems, thoughtful leadership, and a commitment to investing in people. From his beginnings in finance to creating some of the industry’s most iconic brands, David has mastered the art of sustainable growth. Today, we dive into the strategies and philosophies that have defined his success. For more on Flour + Water Hospitality Group, Great Gold Hospitality, and their incredible concepts, visit https://www.flourandwater.com.
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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other content:
Yelp for Restaurants Podcasts
Restaurant expert videos & webinars
-
Belonging is the foundation of hospitality, but how often do we stop to understand it—truly understand it? Dan Berger has built his career and his life around solving the belonging crisis. From a $100M tech exit to crafting transformative retreat spaces, Dan’s journey is a masterclass in creating spaces and systems that foster connection. In this episode, we explore how his personal story shaped his professional success, why belonging matters now more than ever, and how restaurant owners can turn connection into their most powerful tool for growth.
For more on his groundbreaking work with Assembly Hospitality Group or to explore his insights on belonging, visit https://www.assemblyhospitality.com.
____________________________________________________________Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other content:
Yelp for Restaurants Podcasts
Restaurant expert videos & webinars
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What does it take to breathe new life into a legacy restaurant brand? Peter Riggs knows firsthand. As the CEO of Pita Pit, Peter has taken on the monumental task of revitalizing a business after years of decline, transforming challenges into opportunities and ideas into action. In this episode, we explore how Peter’s leadership, innovative catering strategies, and relentless commitment to franchisees are setting the stage for a remarkable comeback. Whether you're leading a turnaround or looking for fresh ideas to grow your business, Peter’s insights are sure to inspire. To learn more about Pita Pit and their innovative approach to catering and growth, visit https://www.pitapitusa.com.
____________________________________________________________Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other content:
Yelp for Restaurants Podcasts
Restaurant expert videos & webinars
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Hospitality is built on moments—the ones your guests remember long after they leave. But how do you craft those moments consistently? Dorrian Porter has an answer. As the creator of VestaBoard, he’s turned a retro-inspired communication tool into a modern marvel for businesses, helping restaurateurs and hoteliers engage their guests in ways that feel personal, surprising, and unforgettable. In this episode, we uncover the story behind VestaBoard’s creation, the psychology of guest connection, and how Dorrian is redefining what it means to stand out in the competitive world of hospitality. If you’ve ever wondered how to turn ordinary spaces into extraordinary experiences, this conversation will leave you inspired and equipped to act. For more on VestaBoard and how it can transform your restaurant or business, visit https://www.vestaboard.com.
____________________________________________________________Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other content:
Yelp for Restaurants Podcasts
Restaurant expert videos & webinars
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Building a restaurant that works for you instead of the other way around is no small feat. But John Felico has done it—and scaled it—by mastering the art of systems. From humble beginnings selling sausages to pioneering self-pour technology with Augie’s Draft Room, John has turned industry pain points into opportunities. Today, we dive into how he’s built businesses that last, the systems that power growth, and the lessons every restaurateur needs to hear. If you’re ready to stop working harder and start working smarter, this one’s for you.
For more on his journey and Augie’s Draft Room, visit https://www.augiesdraftroom.com. You can also grab his book, Drafting a Dream, for even more insights on building a business that thrives.
____________________________________________________________Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other content:
Yelp for Restaurants Podcasts
Restaurant expert videos & webinars
Check out DUER’s flagship stores in LA or Denver, or get 20% off your first order by visiting https://shopduer.com/FULLCOMP. -
What does it take to lead in an industry that demands resilience, innovation, and constant evolution? Stephanie Jaeger has spent over two decades answering that question. From running one of Canada’s top 100 restaurants to driving growth at Joey Restaurants and leading Les Dames d’Escoffier International, Stephanie has mastered the art of building high-performing teams and empowering leaders. In this episode, we uncover her strategies for turning challenges into opportunities, creating scalable systems, and fostering a culture of excellence. Whether you’re a seasoned operator or just starting out, this conversation is packed with practical advice you can use to level up your business and your leadership. For more information on Les Dames d’Escoffier International and their mission to empower hospitality professionals, visit https://www.ldei.org.
____________________________________________________________Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other content:
Yelp for Restaurants Podcasts
Restaurant expert videos & webinars
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How do you turn $2,000 into a restaurant empire that lasts 40 years? Kevin McCarney cracked the code. As the founder of Poquito Más, Kevin has defied the odds in one of the most competitive markets on the planet, creating a brand synonymous with quality, consistency, and legendary customer loyalty. In today’s episode, we dive into the systems that scale, the secrets to keeping your team inspired, and how Kevin’s unique leadership philosophy has driven decades of success. Whether you’re looking to grow your brand or just survive the daily grind, this episode is packed with strategies you can steal today. For more on Poquito Más and Kevin’s innovative leadership approach, visit https://www.poquitomas.com. Don’t forget to grab his book, Big Brain, Little Brain, for even more actionable insights to transform your business and your life.
____________________________________________________________Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other content:
Yelp for Restaurants Podcasts
Restaurant expert videos & webinars
Check out DUER’s flagship stores in LA or Denver, or get 20% off your first order by visiting https://shopduer.com/FULLCOMP.
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What do you need to succeed in today’s competitive restaurant landscape? Some of us spend our days trying to determine the answer to that important question and some are closer than ever to having an answer. Today we sit down with celebrity chef and co-founder of MAJC, Matt Jennings, and his co-host Carolyn Grillo, to discuss what it takes to create the operating system for the hospitality industry and how the first step in that process turned out to be a–of all things–a podcast.
You can find their podcast, Restaurant Ready, on all podcast platforms and be sure to sign up for early access to the MAJC platform by visiting www.majc.ai.
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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other content:
Yelp for Restaurants Podcasts
Restaurant expert videos & webinars
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New York City is one of the toughest markets in the world for restaurants, and omakase is one of its most competitive niches. But Cheng Lin, the mastermind behind Shota Omakase, has carved out a space that’s truly unique. From sourcing the rarest ingredients to crafting an intimate, story-driven dining experience, Cheng is redefining what it means to serve sushi in the U.S. Today, we uncover how he brought a 10-year vision to life, the risks he took to challenge industry norms, and the business strategies that make his 18-seat restaurant a standout success. If you’ve ever wanted to know how to turn passion into profit, this episode is packed with insights. For more information on Shota Omakase and their extraordinary omakase experience, visit https://www.shotaomakase.com.
Takeaways
Moving to the U.S. was for family, not personal choice.Early jobs in restaurants taught valuable lessons.Passion for sushi developed over time, not immediately.Focus and patience are crucial for culinary mastery.Research and learning are essential for running a restaurant.Community engagement is key to restaurant success.Success is defined by the team, not just the individual.Unique ingredients can set a restaurant apart.Marketing and food quality are equally important.Continuous learning is vital in a competitive industry.Chapters
00:00 Journey to the U.S. and Early Experiences in the Restaurant Industry
02:54 Discovering Passion for Sushi and Culinary Arts
05:59 The Importance of Focus and Patience in Culinary Mastery
09:05 Transitioning from Chef to Entrepreneur
12:11 Building a Unique Restaurant Concept
14:56 Marketing Strategies and Community Engagement
17:57 Defining Success and Future Aspirations
21:02 Lessons Learned and Advice for Aspiring Chefs
____________________________________________________________Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other content:
Yelp for Restaurants Podcasts
Restaurant expert videos & webinars
Check out DUER’s flagship stores in LA or Denver, or get 20% off your first order by visiting https://shopduer.com/FULLCOMP. -
Franchising can be a double-edged sword—scaling a brand while maintaining its soul is no easy feat. John Ramsay, a veteran with over 35 years of experience in franchising, who’s leading the charge to transform Taco Cabana into a powerhouse of profitability and culture. In today’s episode, we dive into John’s journey from designing restaurants to developing franchise systems, the strategic pivots that have positioned Taco Cabana for success, and the lessons any restaurateur can apply to their own business. Whether you’re an independent operator or considering franchising, this episode is packed with insights you can use. For more information on Taco Cabana and their exciting expansion plans, visit https://www.tacocabana.com.
Takeaways
Taco Cabana started as a bar outpost in San Antonio.The brand straddles fast food and full-service dining.Messaging focuses on variety, convenience, and value.Breakfast culture is key to customer engagement.Franchising requires a stable brand and committed leadership.Unit economics are crucial for franchise success.Building a franchise model involves collaboration across departments.Ideal franchisees should have restaurant experience and community ties.Market selection is based on supply chain efficiency and operational support.Catering is essential for revenue and brand building.Chapters
00:00 The Origins of Taco Cabana
06:08 Breakfast Culture and Customer Engagement
11:46 Franchising Strategy and Timing
17:55 Building a Franchise Model from Scratch
23:47 Market Selection and Growth Strategy
29:56 Catering as a Revenue Stream
35:59 Maintaining Focus on Awareness____________________________________________________________
Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other content:
Yelp for Restaurants Podcasts
Restaurant expert videos & webinars
Check out DUER’s flagship stores in LA or Denver, or get 20% off your first order by visiting https://shopduer.com/FULLCOMP. - Laat meer zien
