Afleveringen
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This insightful conversation with Great House Farm Stores, a small scented candle business founded by sisters Rona and Abby, reveals the common challenges many small business owners face when transitioning from startup to sustainable operation.
***
Grow with Evergreen podcast:
👉 https://shorturl.at/X1WJ4
T.E.A Talks:
👉 https://shorturl.at/oxIXm
Evergreen Uncut:
👉 https://shorturl.at/f3CO6
**
You can discover more about Evergreen here:
✅ Website: https://theevergreenagency.co.uk/
✅LinkedIn:https://www.linkedin.com/company/theevergreenagency/
✅ YouTube: https://www.youtube.com/@theevergreenagency/
✅ Instagram:https://www.instagram.com/theevergreenagency/✅ TikTok: https://www.tiktok.com/@theevergreenagency/
***
Evergreen is a growth marketing agency for home, garden, and lifestyle brands.Our most recent accolades include:
🏆 Best PPC Campaign in Europe 2024
🏆 Paid Media Agency of the Year 2024
🏆 Best Integrated Search Agency in the UK
Our clients include The Easy Garden Group, The Green Reaper, Hot Tubs Oxfordshire, The Granite House, Hudson Home, Nu Look Roofs, and Aqua Warehouse to name but a few.
We're proudly a boutique agency, not a big agency. We like to think of our agency as being 'big enough to cope, small enough to care'.
#home #garden #lifestyle #brands #ecommerce
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This inspiring conversation with Kate, co-founder of She Grows Veg, reveals how a passion project on Instagram transformed into a thriving e-commerce business selling heritage vegetable seeds. In just 15 months, this startup has disrupted the traditional seed industry with innovative digital marketing.
***
Grow with Evergreen podcast:
👉 https://shorturl.at/X1WJ4
T.E.A Talks:
👉 https://shorturl.at/oxIXm
Evergreen Uncut:
👉 https://shorturl.at/f3CO6
**
You can discover more about Evergreen here:
✅ Website: https://theevergreenagency.co.uk/
✅LinkedIn:https://www.linkedin.com/company/theevergreenagency/
✅ YouTube: https://www.youtube.com/@theevergreenagency/
✅ Instagram:https://www.instagram.com/theevergreenagency/✅ TikTok: https://www.tiktok.com/@theevergreenagency/
***
Evergreen is a growth marketing agency for home, garden, and lifestyle brands.Our most recent accolades include:
🏆 Best PPC Campaign in Europe 2024
🏆 Paid Media Agency of the Year 2024
🏆 Best Integrated Search Agency in the UK
Our clients include The Easy Garden Group, The Green Reaper, Hot Tubs Oxfordshire, The Granite House, Hudson Home, Nu Look Roofs, and Aqua Warehouse to name but a few.
We're proudly a boutique agency, not a big agency. We like to think of our agency as being 'big enough to cope, small enough to care'.
#home #garden #lifestyle #brands #ecommerce
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Zijn er afleveringen die ontbreken?
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Roger Masterson's journey from frustrated traveler to "The Castleman" shows how focusing on customer needs can build a thriving business. Starting in the late '90s with just four Scottish castles, Celtic Castles now generates £4M connecting luxury travelers with over 300 castles worldwide.
***
Grow with Evergreen podcast:
👉 https://shorturl.at/X1WJ4
T.E.A Talks:
👉 https://shorturl.at/oxIXm
Evergreen Uncut:
👉 https://shorturl.at/f3CO6
**
You can discover more about Evergreen here:
✅ Website: https://theevergreenagency.co.uk/
✅LinkedIn:https://www.linkedin.com/company/theevergreenagency/
✅ YouTube: https://www.youtube.com/@theevergreenagency/
✅ Instagram:https://www.instagram.com/theevergreenagency/✅ TikTok: https://www.tiktok.com/@theevergreenagency/
***
Evergreen is a growth marketing agency for home, garden, and lifestyle brands.Our most recent accolades include:
🏆 Best PPC Campaign in Europe 2024
🏆 Paid Media Agency of the Year 2024
🏆 Best Integrated Search Agency in the UK
Our clients include The Easy Garden Group, The Green Reaper, Hot Tubs Oxfordshire, The Granite House, Hudson Home, Nu Look Roofs, and Aqua Warehouse to name but a few.
We're proudly a boutique agency, not a big agency. We like to think of our agency as being 'big enough to cope, small enough to care'.
#home #garden #lifestyle #brands #ecommerce
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A fascinating conversation with Connor Jafari reveals how Cozy Crew Club scaled from startup to £1M in revenue. What started as a Covid side hustle has transformed into a thriving baby lifestyle brand, but their digital marketing strategy needed some serious adjustments.
***
Grow with Evergreen podcast:
👉 https://shorturl.at/X1WJ4
T.E.A Talks:
👉 https://shorturl.at/oxIXm
Evergreen Uncut:
👉 https://shorturl.at/f3CO6
**
You can discover more about Evergreen here:
✅ Website: https://theevergreenagency.co.uk/
✅LinkedIn:https://www.linkedin.com/company/theevergreenagency/
✅ YouTube: https://www.youtube.com/@theevergreenagency/
✅ Instagram:https://www.instagram.com/theevergreenagency/✅ TikTok: https://www.tiktok.com/@theevergreenagency/
***
Evergreen is a growth marketing agency for home, garden, and lifestyle brands.Our most recent accolades include:
🏆 Best PPC Campaign in Europe 2024
🏆 Paid Media Agency of the Year 2024
🏆 Best Integrated Search Agency in the UK
Our clients include The Easy Garden Group, The Green Reaper, Hot Tubs Oxfordshire, The Granite House, Hudson Home, Nu Look Roofs, and Aqua Warehouse to name but a few.
We're proudly a boutique agency, not a big agency. We like to think of our agency as being 'big enough to cope, small enough to care'.
#home #garden #lifestyle #brands #ecommerce
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In an in-depth discussion with George from Cubicle Systems, we explore the strategic challenges and opportunities facing a £10M washroom supplier business targeting significant growth. The business recently acquired a domestic-focused subsidiary, adding complexity to their growth strategy.
***
Grow with Evergreen podcast:
👉 https://shorturl.at/X1WJ4
T.E.A Talks:
👉 https://shorturl.at/oxIXm
Evergreen Uncut:
👉 https://shorturl.at/f3CO6
**
You can discover more about Evergreen here:
✅ Website: https://theevergreenagency.co.uk/
✅LinkedIn:https://www.linkedin.com/company/theevergreenagency/
✅ YouTube: https://www.youtube.com/@theevergreenagency/
✅ Instagram:https://www.instagram.com/theevergreenagency/✅ TikTok: https://www.tiktok.com/@theevergreenagency/
***
Evergreen is a growth marketing agency for home, garden, and lifestyle brands.Our most recent accolades include:
🏆 Best PPC Campaign in Europe 2024
🏆 Paid Media Agency of the Year 2024
🏆 Best Integrated Search Agency in the UK
Our clients include The Easy Garden Group, The Green Reaper, Hot Tubs Oxfordshire, The Granite House, Hudson Home, Nu Look Roofs, and Aqua Warehouse to name but a few.
We're proudly a boutique agency, not a big agency. We like to think of our agency as being 'big enough to cope, small enough to care'.
#home #garden #lifestyle #brands #ecommerce
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A fascinating discussion with Ratesh from Made to Measure reveals the precise calculations needed to scale a home improvement and fitted furniture business. Through detailed analysis, we uncover the exact numbers needed to achieve ambitious growth targets.
***
Grow with Evergreen podcast:
👉 https://shorturl.at/X1WJ4
T.E.A Talks:
👉 https://shorturl.at/oxIXm
Evergreen Uncut:
👉 https://shorturl.at/f3CO6
**
You can discover more about Evergreen here:
✅ Website: https://theevergreenagency.co.uk/
✅LinkedIn:https://www.linkedin.com/company/theevergreenagency/
✅ YouTube: https://www.youtube.com/@theevergreenagency/
✅ Instagram:https://www.instagram.com/theevergreenagency/✅ TikTok: https://www.tiktok.com/@theevergreenagency/
***
Evergreen is a growth marketing agency for home, garden, and lifestyle brands.Our most recent accolades include:
🏆 Best PPC Campaign in Europe 2024
🏆 Paid Media Agency of the Year 2024
🏆 Best Integrated Search Agency in the UK
Our clients include The Easy Garden Group, The Green Reaper, Hot Tubs Oxfordshire, The Granite House, Hudson Home, Nu Look Roofs, and Aqua Warehouse to name but a few.
We're proudly a boutique agency, not a big agency. We like to think of our agency as being 'big enough to cope, small enough to care'.
#home #garden #lifestyle #brands #ecommerce
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A fascinating discussion with Rachel Henley, who runs Teak Unique, reveals valuable insights into scaling a niche garden furniture business. Since acquiring the business in 2016, Rachel and her cousin Victoria have maintained steady growth, even through challenging market conditions. Currently generating around £200,000 in turnover, this business presents significant growth potential, particularly with its focus on quality and craftsmanship.
***
Grow with Evergreen podcast:
👉 https://shorturl.at/X1WJ4
T.E.A Talks:
👉 https://shorturl.at/oxIXm
Evergreen Uncut:
👉 https://shorturl.at/f3CO6
**
You can discover more about Evergreen here:
✅ Website: https://theevergreenagency.co.uk/
✅LinkedIn:https://www.linkedin.com/company/theevergreenagency/
✅ YouTube: https://www.youtube.com/@theevergreenagency/
✅ Instagram:https://www.instagram.com/theevergreenagency/✅ TikTok: https://www.tiktok.com/@theevergreenagency/
***
Evergreen is a growth marketing agency for home, garden, and lifestyle brands.Our most recent accolades include:
🏆 Best PPC Campaign in Europe 2024
🏆 Paid Media Agency of the Year 2024
🏆 Best Integrated Search Agency in the UK
Our clients include The Easy Garden Group, The Green Reaper, Hot Tubs Oxfordshire, The Granite House, Hudson Home, Nu Look Roofs, and Aqua Warehouse to name but a few.
We're proudly a boutique agency, not a big agency. We like to think of our agency as being 'big enough to cope, small enough to care'.
#home #garden #lifestyle #brands #ecommerce
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Furniture businesses often face a critical choice between specialisation and diversification. Timber Foundry's journey from startup to £500K revenue illustrates the challenges and opportunities of this decision.
Current Business State:
The company has grown organically through a mix of direct sales and commercial projects. Currently generating £500K in annual revenue, they've reached a pivotal point where strategic decisions about focus and scale become critical.
Their revenue streams include:
£550K annual revenue Multiple product lines across indoor/outdoor furniture 90% of direct-to-consumer sales from garden products Three distinct channels: B2B, Direct-to-Consumer, Commercial ProjectsThis diverse approach, while providing multiple revenue streams, has created significant marketing challenges.
Key Marketing Challenges:
The business faces several interconnected challenges that stem from trying to serve multiple markets simultaneously. Their marketing budget, already limited, gets stretched thin across different channels and audiences.
Channel Focus:
Recent data shows their challenge clearly
Garden products dominate sales Indoor furniture underperforming Commercial projects require different marketing approach Limited marketing budget spread too thinThis spread of resources means none of their channels receive enough investment to reach their full potential.
Digital Marketing Strategy:
Their current digital approach lacks focus and optimisation:
Performance Max campaigns need optimisation Not leveraging retargeting capabilities Missing product-specific campaigns Limited Meta advertising utilisationRecommended Strategy:
To address these challenges, the business needs a more focused approach that builds on their strengths while strategically developing new opportunities.
Product Focus:
Building on their successful garden line makes sense:
Double down on successful garden products Consider phasing out underperforming indoor lines Create product-specific campaigns for bestsellers Optimise product pages for commercial vs residentialThis focus allows for more efficient resource allocation and clearer marketing messages.
Campaign Structure:
A well-structured digital campaign strategy is essential:
Implement feed-only Performance Max testing Set up dedicated brand campaigns Create targeted shopping campaigns Focus budget on proven product linesChannel Development:
Long-term success requires building strong marketing infrastructure:
Build email marketing program Implement retargeting across platforms Create specific commercial product listings Develop content strategy around expertiseMoving Forward:
Success requires:
Clear focus on core products Proper campaign structure Adequate budget allocation Strong audience targetingThe key learning: When growing a small business, focusing on your strengths often beats trying to be everything to everyone.
***
Grow with Evergreen podcast:
👉 https://shorturl.at/X1WJ4
T.E.A Talks:
👉 https://shorturl.at/oxIXm
Evergreen Uncut:
👉 https://shorturl.at/f3CO6
**
You can discover more about Evergreen here:
✅ Website: https://theevergreenagency.co.uk/
✅LinkedIn:https://www.linkedin.com/company/theevergreenagency/
✅ YouTube: https://www.youtube.com/@theevergreenagency/
✅ Instagram:https://www.instagram.com/theevergreenagency/✅ TikTok: https://www.tiktok.com/@theevergreenagency/
***
Evergreen is a growth marketing agency for home, garden, and lifestyle brands.Our most recent accolades include:
🏆 Best PPC Campaign in Europe 2024
🏆 Paid Media Agency of the Year 2024
🏆 Best Integrated Search Agency in the UK
Our clients include The Easy Garden Group, The Green Reaper, Hot Tubs Oxfordshire, The Granite House, Hudson Home, Nu Look Roofs, and Aqua Warehouse to name but a few.
We're proudly a boutique agency, not a big agency. We like to think of our agency as being 'big enough to cope, small enough to care'.
#home #garden #lifestyle #brands #ecommerce
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Creating a new product category isn't easy, but Glove Glue shows how focusing on a specific niche can lead to global success. Here's how they built a £3m business selling grip spray for goalkeeper gloves.
Business overview:
Created a new product category in goalkeeper glove care Currently selling in 55 countries globally Revenue approaching £3m annually Product sold every 150 seconds worldwide 30% domestic (UK) market, strong presence in US, Japan, Korea, Scandinavia
Distribution strategy:
The business operates through three main channels:
Marketplace (primarily Amazon) B2B (direct retail and distributors) Direct-to-consumer (D2C) website
Key success factors:
Category creation:
Identified clear customer need Built awareness through education Established market leadership Created complementary product lines
Channel strategy:
Multi-channel approach Strong marketplace presence Strategic B2B partnerships Growing D2C focus
Geographic expansion:
Localised approach to key markets Partnership with Global-e for international sales Strategic retail partnerships Market-specific product offerings
Marketing strategy evolution:
The brand focuses heavily on:
Social media presence (875K Instagram, 870K Tiktok and 200K YouTube subscribers) Educational content Peak season optimisation (40% of revenue in Q4) Strategic retail partnerships
Future growth areas:
D2C development:
Subscription model potential Web-exclusive products Enhanced customer experience Loyalty program development
Market expansion:
Localised Shopify stores 3PL partnerships Market-specific marketing Regional inventory management
Brand protection:
Maintaining category leadership Product innovation Strategic pricing Channel management
The key learning from Glove Glue's success is that dominating a niche can be more valuable than competing in broader markets. By focusing on solving a specific problem and educating their market, they've built a sustainable global business.
***
Grow with Evergreen podcast:
👉 https://shorturl.at/X1WJ4
T.E.A Talks:
👉 https://shorturl.at/oxIXm
Evergreen Uncut:
👉 https://shorturl.at/f3CO6
**
You can discover more about Evergreen here:
✅ Website: https://theevergreenagency.co.uk/
✅LinkedIn:https://www.linkedin.com/company/theevergreenagency/
✅ YouTube: https://www.youtube.com/@theevergreenagency/
✅ Instagram:https://www.instagram.com/theevergreenagency/✅ TikTok: https://www.tiktok.com/@theevergreenagency/
***
Evergreen is a growth marketing agency for home, garden, and lifestyle brands.Our most recent accolades include:
🏆 Best PPC Campaign in Europe 2024
🏆 Paid Media Agency of the Year 2024
🏆 Best Integrated Search Agency in the UK
Our clients include The Easy Garden Group, The Green Reaper, Hot Tubs Oxfordshire, The Granite House, Hudson Home, Nu Look Roofs, and Aqua Warehouse to name but a few.
We're proudly a boutique agency, not a big agency. We like to think of our agency as being 'big enough to cope, small enough to care'.
#home #garden #lifestyle #brands #ecommerce #digitalmarketing #paidsocial #paidmedia #creative
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From word of mouth to digital growth, Alice from Crittall Interiors could achieve her business goals with some bigger goals!
Starting and growing an interior design business presents unique challenges. Here's how to take your business from word-of-mouth referrals to a structured marketing approach.
Current situation:
Successful business built purely on referrals Projects ranging from 2 months to 3 years Small team using contractors No formal marketing strategy yetWebsite optimisation priorities:
The first step is making simple but crucial website improvements:
Shorten homepage hero image - too much scrolling required Make location and services clear on every page Optimise page titles for local search Make newsletter signup more prominent Add client testimonial videosBuilding your network:
Key potential referral partners include:
Architects Estate agents Joinery companies Contractors Trade professionalsKeep in touch through:
Regular physical mailers LinkedIn connections In-person meetings Project updatesDigital marketing strategy:
Start small and focused:
Begin with local Google Ads (£50-70 daily budget) Target specific radius around location Use retargeting to stay top of mind Create content that showcases your processContent creation ideas:
Document project transformations Create time-lapse videos of installations Share client testimonials Show behind-the-scenes of your work Create designer diaries for long-term projectsThe key is making everything personal and authentic. Show the craftsmanship, creativity, and care that goes into each project.
Remember: Don't try to do everything at once. Pick one or two initiatives, do them well, then build from there. Success in interior design marketing comes from showcasing your unique style and approach while staying consistently visible to your target market
***
Grow with Evergreen podcast:
👉 https://shorturl.at/X1WJ4
T.E.A Talks:
👉 https://shorturl.at/oxIXm
Evergreen Uncut:
👉 https://shorturl.at/f3CO6
**
You can discover more about Evergreen here:
✅ Website: https://theevergreenagency.co.uk/
✅LinkedIn:https://www.linkedin.com/company/theevergreenagency/
✅ YouTube: https://www.youtube.com/@theevergreenagency/
✅ Instagram:https://www.instagram.com/theevergreenagency/✅ TikTok: https://www.tiktok.com/@theevergreenagency/
***
Evergreen is a growth marketing agency for home, garden, and lifestyle brands.Our most recent accolades include:
🏆 Best PPC Campaign in Europe 2024
🏆 Paid Media Agency of the Year 2024
🏆 Best Integrated Search Agency in the UK
Our clients include The Easy Garden Group, The Green Reaper, Hot Tubs Oxfordshire, The Granite House, Hudson Home, Nu Look Roofs, and Aqua Warehouse to name but a few.
We're proudly a boutique agency, not a big agency. We like to think of our agency as being 'big enough to cope, small enough to care'.
#home #garden #lifestyle #brands #ecommerce #digitalmarketing #paidsocial #paidmedia #creative
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In today's digital marketplace, artisanal furniture makers face unique challenges in standing out.
Mass-market retailers dominate search results and paid advertising, making it difficult for small craftsmen to gain visibility. However, these challenges also present opportunities for authentic storytelling and personal connection.
Core business challenge:
Starting with 1-2 sales per month Aiming for 10 monthly sales Handcrafted bespoke dining tables 6-week production timelineThe biggest marketing opportunity lies not in the product alone, but in telling the maker's story. Handcrafted furniture businesses need to showcase their craftsmanship, process, and personality.
Digital marketing strategy considerations
For small artisanal brands, traditional digital advertising often proves inefficient and expensive. The cost per click for furniture-related terms can be prohibitively high, making it difficult to achieve positive ROI. Instead, a more nuanced approach is needed:
Retargeting over cold acquisition:
Focus on warm audiences who've shown interest Keep brand top of mind with previous website visitors Leverage existing social media engagement Build email lists for direct communicationContent strategy:
Document every piece's creation journey Share workshop insights and crafting techniques Highlight material selection and quality Tell stories about specific custom projectsWebsite optimisation:
The website should reflect this personal approach:
Feature product categories prominently in main navigation Include maker's story throughout, not just in 'About' section Show creation process through video content Integrate social proof and customer testimonialsLeveraging social media:
Social platforms offer perfect venues for showcasing craftsmanship:
Instagram for behind-the-scenes content and finished pieces Pinterest for inspiration and design possibilities Time-lapse videos of furniture being made Customer unboxing and installation storiesBuilding trust through transparency
In the bespoke furniture market, trust is everything. Customers are making significant investments and need to feel confident in their choice:
Clear communication about timelines Regular updates during production Detailed information about materials and processes Personal consultation availability Customer testimonials and project galleriesThe power of personal brand
Rather than competing purely on product specifications, successful artisanal brands win by selling their unique story and craftsmanship. Every piece has a journey - from workshop to dining room - and that journey needs to be central to the marketing narrative.
SEO strategy
SEO for artisanal brands should focus on the human element:
Optimise for craftsmanship-related terms Create content around the making process Share detailed product creation stories Focus on local and regional visibility***
Grow with Evergreen podcast:
👉 https://shorturl.at/X1WJ4
T.E.A Talks:
👉 https://shorturl.at/oxIXm
Evergreen Uncut:
👉 https://shorturl.at/f3CO6
**
You can discover more about Evergreen here:
✅ Website: https://theevergreenagency.co.uk/
✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/
✅ YouTube: https://www.youtube.com/@theevergreenagency/
✅ Instagram: https://www.instagram.com/theevergreenagency/
✅ TikTok: https://www.tiktok.com/@theevergreenagency/
***
Evergreen is a growth marketing agency for home, garden, and lifestyle brands.
Our most recent accolades include:
🏆 Best PPC Campaign in Europe 2024
🏆 Paid Media Agency of the Year 2024
🏆 Best Integrated Search Agency in the UK
Our clients include The Easy Garden Group, The Green Reaper, Hot Tubs Oxfordshire, The Granite House, Hudson Home, Nu Look Roofs, and Aqua Warehouse to name but a few.
We're proudly a boutique agency, not a big agency. We like to think of our agency as being 'big enough to cope, small enough to care'.
#home #garden #lifestyle #brands #ecommerce #digitalmarketing #paidsocial #paidmedia #creative -
A UK fragrance brand transformed from a modest market stall to a £15m powerhouse in just a few years.
Their journey showcases remarkable success but there are still so many significant missed opportunities in digital marketing!
Business Overview:
Started as a humble market stall in Greenwich Market 15 years ago Pre-COVID: £500k revenue with just 5 staff members. Current: £15m revenue with 160 staff. Manufactures all products in-house. Keeping quality how they want Direct-to-consumer model with 75% repeat customer rate. Took a £50k bounce-back loan during COVID. Which changed everythingTheir marketing strategy revolves heavily around Meta advertising, with an annual spend of £3m. This investment drives significant new customer acquisition, maintaining a healthy CPA of £11-12. However, their modest Google ads spend of £70k annually represents a massive missed opportunity.
Current Marketing Strategy:
Meta ads: £3m annual spend. Google ads: Only £70k annual spend. A massive missed opportunity. Email marketing drives massive revenue.Current Performance:
The brand has found its sweet spot with Meta advertising at £5k daily spend. Higher investment attempts led to diminishing returns – when pushing to £20k daily, their CPA doubled. Email marketing stands as their strongest channel, with 350,000 subscribers generating 75% of total revenue.
Critical Challenges:
Over-reliance on Meta and email marketing creates platform risk Operations consume 95% of management time, limiting growth initiatives Google Ads and organic search remain largely untappedMoving Forward:
The brand stands ready for next-level growth. Success demands action. Channels need diversifying. Tracking must improve. Strategy requires balance.
Key actions will drive success:
Diversify marketing channels Fix tracking and attribution Optimise product content Balance marketing effortsThe path forward requires careful balance. Their operational excellence needs to be matched with marketing expansion.
Analytics enhancement through proper GA4 implementation would provide crucial insights into customer journeys. Meanwhile, their organic search potential sits waiting to be unleashed.
The brand stands at a pivotal point. Success demands diversification. Every channel presents an opportunity, but time and focus will determine which ones deliver the greatest returns. With the right strategy, this £15m brand could see significant growth in the coming years.
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Neem London, a climate-conscious menswear brand approaching £500K in annual revenue
Founded by Nick Reed, offers valuable lessons in building a sustainable fashion business. An industry veteran with over 20 years of experience, the brand demonstrates how to balance eco-conscious values with commercial success.
Core business model:
Sustainable menswear focusing on overshirts and t-shirts Target market: Gen X (45-70 age range) Strong repeat purchase rate of 40%+ Multichannel approach combining physical retail and ecommerce Take-back program for end-of-life productsCurrent marketing initiatives:
Physical retail store in North London Pop-up events and fashion festivals Direct mail magazine (2-3 times annually) Email marketing with 60%+ open rates Google Ads (primarily Performance Max) Affiliate marketing through Awin PR coverage in major publicationsDigital marketing opportunities:
The brand faces several key challenges in scaling their digital presence. Key recommendations include:
Product-first website strategy: Prioritise top-selling products (overshirts and t-shirts) in main navigation Reduce emphasis on brand messaging in primary navigation Simplify user journey to purchase Optimise homepage imagery for better visibility Google ads enhancement: Focus ad spend on top-performing product categories Split test Performance Max campaigns Implement standalone shopping campaigns Expand to Bing Ads for wider audience reach Utilise Google Search Console data for keyword optimisation Meta (Facebook/Instagram) strategy: Implement retargeting campaigns Create product catalog campaigns Develop brand storytelling video content Build lookalike audiences from existing customers Focus on conversion-driven campaignsGrowth strategy focus areas:
To scale the business effectively, key priorities should include:
Tracking and attribution: Implement proper Google Analytics 4 setup Monitor channel attribution accurately Analyse customer acquisition costs by channel Budget allocation: 80% Google Ads / 20% Bing Ads split Invest in retargeting across platforms Scale successful channels based on ROAS Content and messaging: Streamline brand messaging Focus on product benefits Balance sustainability story with commercial appealMoving forward:
The brand stands at a crucial growth point with clear opportunities to scale. With current website traffic of around 25,000 sessions per month and a growing customer base, there's significant potential for expansion. Key success factors will be:
Maintaining focus on core products Implementing proper tracking and attribution Scaling successful digital channels Leveraging existing customer base for growth Balancing brand values with commercial objectives***
Grow with Evergreen podcast:
👉 https://shorturl.at/X1WJ4
T.E.A Talks:
👉 https://shorturl.at/oxIXm
Evergreen Uncut:
👉 https://shorturl.at/f3CO6
**
You can discover more about Evergreen here:
✅ Website: https://theevergreenagency.co.uk/
✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/
✅ YouTube: https://www.youtube.com/@theevergreenagency/
✅ Instagram: https://www.instagram.com/theevergreenagency/
✅ TikTok: https://www.tiktok.com/@theevergreenagency/
***
Evergreen is a growth marketing agency for home, garden, and lifestyle brands.
Our most recent accolades include:
🏆 Best PPC Campaign in Europe 2024
🏆 Paid Media Agency of the Year 2024
🏆 Best Integrated Search Agency in the UK
Our clients include The Easy Garden Group, The Green Reaper, Hot Tubs Oxfordshire, The Granite House, Hudson Home, Nu Look Roofs, and Aqua Warehouse to name but a few.
We're proudly a boutique agency, not a big agency. We like to think of our agency as being 'big enough to cope, small enough to care'.
#home #garden #lifestyle #brands #ecommerce #digitalmarketing #paidsocial #paidmedia #creative -
Baker and Bray's transformation from startup to seven-figure pet brand in 12 months is seriously impressive!
But they still have some marketing challenges holding them back from even more growth
Business overview:
Premium sustainable dog products European-made luxury items Average 90-100K monthly revenue Focus on eco-friendly materials Each bed contains 40 recycled bottlesTheir commitment to sustainability without compromising quality has created a unique position in the market, challenging traditional pet product manufacturers.
Growth strategy:
Heavy investment in paid media 85% of sales through digital channels Focused Google Ads campaigns Meta platform advertising Strategic retargeting effortsThe business demonstrates how focused paid media can drive rapid growth, with carefully monitored cost per acquisition and conversion rates guiding optimization efforts.
Marketing channels:
Google and Bing advertising Meta platform presence High-end magazine features Competition partnerships Veterinary endorsementsTheir multi-channel approach combines digital advertising with traditional media, building brand credibility through professional endorsements and strategic partnerships.
Customer journey:
4-5 day average conversion time Multiple site visits before purchase Strong focus on education Premium positioning Emphasis on sustainabilityUnderstanding their customer's research process has allowed them to develop targeted marketing strategies that address common questions and concerns.
Future focus areas:
Reducing paid media dependence Building organic visibility Developing content strategy Expanding product lines Strengthening brand authorityThe brand's next phase of growth will focus on building sustainable marketing channels while maintaining their premium market position.
This rapid growth story showcases how combining quality products, clear brand values, and strategic marketing can transform a startup into a seven-figure business within two years.
***Grow with Evergreen podcast:👉 https://shorturl.at/X1WJ4T.E.A Talks:👉 https://shorturl.at/oxIXmEvergreen Uncut:👉 https://shorturl.at/f3CO6**You can discover more about Evergreen here:✅ Website: https://theevergreenagency.co.uk/✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/✅ YouTube: https://www.youtube.com/@theevergreenagency/✅ Instagram: https://www.instagram.com/theevergreenagency/✅ TikTok: https://www.tiktok.com/@theevergreenagency/***Evergreen is a growth marketing agency for home, garden, and lifestyle brands.Our most recent accolades include:🏆 Best PPC Campaign in Europe 2024🏆 Paid Media Agency of the Year 2024🏆 Best Integrated Search Agency in the UKOur clients include The Easy Garden Group, The Green Reaper, Hot Tubs Oxfordshire, The Granite House, Hudson Home, Nu Look Roofs, and Aqua Warehouse to name but a few.We're proudly a boutique agency, not a big agency. We like to think of our agency as being 'big enough to cope, small enough to care'.#home #garden #lifestyle #brands #ecommerce #digitalmarketing #paidsocial #paidmedia #creative
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Choice Windows has grown to £1 million in turnover purely through recommendations and word-of-mouth. Here's how they can take their business to the next level with strategic marketing.
Current business overview:
Founded in 1991, taken over by our guest, Lee, 7-8 years ago £1 million annual turnover 4 vans, 2 cars, 2 fitting teams Average 10-12 jobs per month Average customer value: £15,000 Currently operating on 10-12 week lead timesKey business challenges:
Owner spending 80% time in business, 20% on business No structured marketing strategy Limited digital presence Minimal brand visibility beyond word-of-mouth Need to transition from operational to strategic focusRecommended marketing strategy:
Digital marketing foundation:
Implement Google Ads for local targeting Start with £500-1000 monthly budget Focus on intent-based searches Use retargeting on social media Optimise website for local searchTraditional marketing tactics:
Local leaflet distribution Target specific neighbourhoods after installations Maintain presence in local village magazines Leverage existing customer base for referralsWebsite optimisation tips:
Include location information on every page Optimise page titles for local search Add service area information throughout content Implement Google Search Console Monitor analytics for performanceBusiness development recommendations:
Create clear 5-year vision Work in 90-day growth cycles Hire office manager/PA (£30k investment) Delegate operational responsibilities Focus on strategic growthMarketing budget guideline:
Invest 5-10% of turnover in marketing Approximately £100k annual marketing budget Split between digital and traditional channels Monitor ROI through analyticsThe key for choice windows is combining targeted digital marketing with traditional methods while building a structure that allows the owner to focus on growth rather than operations.
***Grow with Evergreen podcast:👉 https://shorturl.at/X1WJ4T.E.A Talks:👉 https://shorturl.at/oxIXmEvergreen Uncut:👉 https://shorturl.at/oxIXm**You can discover more about Evergreen here:✅ Website: https://theevergreenagency.co.uk/✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/✅ YouTube: https://www.youtube.com/@theevergreenagency/✅ Instagram: https://www.instagram.com/theevergreenagency/✅ TikTok: https://www.tiktok.com/@theevergreenagency/
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Aqua Warehouse's evolution from traditional hot tub retailer to omnichannel success story is one of our favourites.
With a £5 million turnover and the largest showroom in southern England, their growth offers valuable insights into high-ticket retail marketing.
Business Overview:
Premium hot tubs and swim spas Extensive showroom experience Average order value £7,000-10,000 Full range of outdoor living products Both retail and distribution channelsThe company's unique approach combines traditional showroom excellence with modern digital marketing, creating a comprehensive customer journey that spans both online and offline touchpoints.
Marketing strategy:
Localised Google Ads targeting Meta retargeting Personal brand video content Professional lifestyle photography TV advertising with geographic focusTheir showroom-first approach particularly showcases the business's understanding of customer behavior. By creating an immersive experience, they're enabling customers to make informed decisions about significant purchases.
Digital marketing focus areas:
Implement strategic retargeting Create engaging video content Maintain brand visibility Track cross-channel performance Optimise geographic targetingGrowth strategy priorities: Brand awareness remains central to their expansion, particularly through personalised content featuring the owner. This approach builds trust and creates immediate rapport when customers visit the showroom.
Marketing success indicators:
Increased showroom footfall Higher social media engagement Strong customer feedback Revenue growth Improved brand recognitionMoving forward:
The business continues to innovate while maintaining their core values:
Expanding TV advertising reach Enhancing digital retargeting Maintaining personal touch Developing creative content Optimising multi-channel approachTheir success highlights how luxury retailers can effectively combine traditional sales approaches with modern marketing techniques, creating a robust foundation for sustainable growth.
***Grow with Evergreen podcast:👉 https://shorturl.at/X1WJ4T.E.A Talks:👉 https://shorturl.at/oxIXmEvergreen Uncut:👉 https://shorturl.at/f3CO6**You can discover more about Evergreen here:✅ Website: https://theevergreenagency.co.uk/✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/✅ YouTube: https://www.youtube.com/@theevergreenagency/✅ Instagram: https://www.instagram.com/theevergreenagency/✅ TikTok: https://www.tiktok.com/@theevergreenagency/***Evergreen is a growth marketing agency for home, garden, and lifestyle brands.Our most recent accolades include:🏆 Best PPC Campaign in Europe 2024🏆 Paid Media Agency of the Year 2024🏆 Best Integrated Search Agency in the UKOur clients include The Easy Garden Group, The Green Reaper, Hot Tubs Oxfordshire, The Granite House, Hudson Home, Nu Look Roofs, and Aqua Warehouse to name but a few.We're proudly a boutique agency, not a big agency. We like to think of our agency as being 'big enough to cope, small enough to care'.#home #garden #lifestyle #brands #ecommerce #digitalmarketing #paidsocial #paidmedia #creative
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Join us as we sit down with the owner of a £1m gardening business who shares their plans to double their success in the next year. Learn their strategies and secrets to growing a thriving gardening business!
Antony's journey from traditional garden center roots to digital innovation shows how creative thinking can transform a horticultural business.
Starting with a simple idea to make gardening more accessible, Garden on a Roll now generates around £200K in peak months.
Core Business Model:
Pre-designed garden borders for easy installation National delivery across UK Average order value £250-300 Peak business March through JuneThe company's approach to marketing combines grassroots efforts with digital strategies. Anthony's hands-on style has created numerous opportunities through community engagement and strategic partnerships.
Creative Marketing Initiatives:
Free installations at community spaces Partnerships with housing developers Show home demonstrations Educational video content Community project sponsorshipsThe housing developer initiative particularly showcases the business's potential for growth. By enhancing show home curb appeal, they're creating immediate visual impact while building long-term customer relationships.
Current marketing investment sits at £80K annually. This covers Google Ads, garden shows, and social media content creation. However, there's significant room for optimisation in their digital approach.
Digital Marketing Opportunities:
Implement proper retargeting strategies Switch from post boosting to Business Manager Analyse customer lifetime value Leverage dynamic search marketing Create targeted educational contentGrowth Strategy Focus Areas:
Geographic expansion is a key priority, starting with Ireland. The new housing sector presents significant opportunities, particularly with the rise in UK housing developments
Education remains central to their marketing strategy. By helping customers understand gardening basics, they're building trust and encouraging repeat purchases.
The business stands at a crucial point in its evolution. Balancing personal touch with digital scale will be key to future success.
Moving Forward:
They need to maintain their authentic, educational approach while leveraging digital tools for growth. This means:
Keeping community engagement strong Scaling digital marketing efforts Optimising customer acquisition costs Building stronger retargeting campaignsExpanding educational content***Grow with Evergreen podcast:👉 https://shorturl.at/X1WJ4T.E.A Talks:👉 https://shorturl.at/oxIXmEvergreen Uncut:👉 https://shorturl.at/f3CO6**You can discover more about Evergreen here:✅ Website: https://theevergreenagency.co.uk/✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/✅ YouTube: https://www.youtube.com/@theevergreenagency/✅ Instagram: https://www.instagram.com/theevergreenagency/✅ TikTok: https://www.tiktok.com/@theevergreenagency/***Evergreen is a growth marketing agency for home, garden, and lifestyle brands.Our most recent accolades include:🏆 Best PPC Campaign in Europe 2024🏆 Paid Media Agency of the Year 2024🏆 Best Integrated Search Agency in the UKOur clients include The Easy Garden Group, The Green Reaper, Hot Tubs Oxfordshire, The Granite House, Hudson Home, Nu Look Roofs, and Aqua Warehouse to name but a few.We're proudly a boutique agency, not a big agency. We like to think of our agency as being 'big enough to cope, small enough to care'.#home #garden #lifestyle #brands #ecommerce #digitalmarketing #paidsocial #paidmedia #creative
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Sometimes the biggest opportunities aren't in finding new customers, but in better engaging with those already interested in your business.
This became crystal clear in our recent conversation with Sheena from Oxford Garden Design
The numbers tell an impressive story:
£2M annual revenue £26,000 average project value 30 employees 7-10 concurrent projects 20+ years in businessYet despite these impressive figures, our discussion revealed significant untapped potential for growth.
Current marketing snapshot
Here's the fascinating part: 78% of their leads come through organic search. They're spending just £600 monthly on Google Ads, generating 15% of leads, with the remaining 7% trickling in through various channels.
This immediately raises an interesting question: What happens to all the potential customers who show interest but aren't ready to commit?
The hidden goldmine
The business gets 2,700 monthly website visitors. Only 2-3% convert to inquiries. That's a lot of potential customers slipping through the cracks.
Think about it: When someone's considering a £26,000 garden transformation, they're unlikely to make an immediate decision. They might browse, dream, plan... and then disappear.
Three game-changing opportunities
1. Email marketing revolution
Currently, their newsletter signup is tucked at bottom of their website, attracting just 5-6 new subscribers monthly. It's like having a beautiful garden hidden behind a tall fence.
Quick wins:
Move signup forms to prominent positions Create valuable lead magnets Develop targeted email sequences Share project transformations Offer seasonal gardening tips2. Smart retargeting
They're currently doing zero retargeting. None. It's like inviting someone to view your garden, then never following up when they express interest.
What could they do instead?
Implement Meta pixel tracking Set up Google Ads remarketing Create segmented audience lists Develop targeted ads for different customer stages Stay top of mind during the long buying cycle3. Visual platform expansion
For a business built on visual transformation, there's massive untapped potential in visual platforms:
Pinterest: Perfect for inspiration and planning boards Instagram: Ideal for showcasing transformations YouTube: Excellent for sharing project journeys
Making it happen
The key is not to overhaul everything at once. Start with the basics:
First 30 days:
Set up proper tracking Implement basic retargeting Create prominent email capture pointsThen build from there. Each small improvement compounds over time.
The bigger picture
This isn't just about one garden design business. It's a wake-up call for any service business with:
High-value services Long customer consideration periods Visual elements Repeat or referral potentialReal talk
Your existing website visitors are gold. They've already shown interest in what you do. Don't let them slip away because you haven't built a system to stay in touch.
For this garden design business, the opportunity isn't just in finding new customers - it's in nurturing the ones already raising their hands.
Next steps
If you're running a similar business, start by asking:
What happens to website visitors who don't inquire immediately? How do you stay in touch with interested prospects? Are you making the most of your visual content?***Grow with Evergreen podcast:👉 https://shorturl.at/X1WJ4T.E.A Talks:👉 https://shorturl.at/oxIXmEvergreen Uncut:👉 https://shorturl.at/oxIXm**You can discover more about Evergreen here:✅ Website: https://theevergreenagency.co.uk/✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/✅ YouTube: https://www.youtube.com/@theevergreenagency/✅ Instagram: https://www.instagram.com/theevergreenagency/✅ TikTok: https://www.tiktok.com/@theevergreenagency/
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Window cleaning business aiming to grow from £300,000 to £500,000 in annual revenue. Here's how they plan to achieve this through optimised digital marketing from our advice!
Business overview
Current revenue: £300,000 annually Team of six full-time staff members Average service price: £22 per hour Operating within a 30-40 minute radius Mix of residential and commercial clients Strong repeat customer baseCurrent marketing performance
The business is currently spending around:
£800-1,000 monthly on Meta (Facebook/Instagram) ads during peak season £400 monthly on Google Ads Achieving a cost per lead of £3-4 during summer months Converting approximately 1 in 2-3 leads to customersKey challenges identified
Seasonal fluctuations: Cost per lead increases significantly during off-peak seasons Limited ad spend: Not investing enough to achieve desired growth Basic targeting: Currently using broad demographic targeting Underutilising retargeting: No structured retargeting strategy Limited creative assets: Relying on single-image adsStrategic recommendations
Scale Meta advertising
Increase budget during peak seasons Implement comprehensive retargeting strategy Capture website visitors and previous customers Create varied creative assets for testing Focus on local, targeted audiencesOptimise Google Ads presence
Connect Google Business Profile to ads Implement all available ad extensions Target specific postcodes and localities Focus on search terms with clear intent Increase budget to achieve meaningful resultsImprove creative strategy
Test multiple ad variations Create seasonal-specific messaging Incorporate video content where possible Maintain personal, local business feel Regular creative refreshes to prevent ad fatigueLeverage lifetime value
The business discovered their customer lifetime value makes higher acquisition costs viable:
Average first transaction: £22 Many customers stay 1-3 years Regular recurring service (4-8 times annually) True customer value often £200-300+Implement offline marketing
Leaflet dropping to neighbours after completing jobs Create custom leaflets highlighting recent work Include clear call-to-action and pricing Make neighbourhood marketing mandatory for teamKey learnings for service businesses
Consider lifetime value: Don't focus solely on initial transaction value when calculating acceptable acquisition costs. Maintain consistent presence: Even during off-peak seasons, maintain some level of advertising to keep brand awareness. Focus on local: Use highly targeted geographical campaigns rather than broad reach. Test and measure: Continuously experiment with different creative approaches and messages. Combine online and offline: Integrate digital marketing with traditional marketing methods for best results.Implementation timeline
For immediate impact:
Set up retargeting campaigns Add all Google Ads extensions Create new creative variations Implement neighbouring property marketing Increase ad spend during peak periodsConclusion
The business owner's goal of reaching £500,000 annual revenue appears achievable through these optimisations, particularly by:
Increasing ad spend during peak seasons Implementing comprehensive retargeting Improving creative assets Maximising Google Ads presence Leveraging offline marketing opportunities***Grow with Evergreen podcast:👉 https://shorturl.at/X1WJ4T.E.A Talks:👉 https://shorturl.at/oxIXmEvergreen Uncut:👉 https://shorturl.at/oxIXm**You can discover more about Evergreen here:✅ Website: https://theevergreenagency.co.uk/✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/✅ YouTube: https://www.youtube.com/@theevergreenagency/✅ Instagram: https://www.instagram.com/theevergreenagency/✅ TikTok: https://www.tiktok.com/@theevergreenagency/
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We help a pottery brand with no ads! where should they start?
Aaron spoke with Charlotte Manser, founder of Charlotte Manser Ceramics, about growing her pottery business. With current revenue around £250,000 annually, we dive into what she should be doing to take it to the next level!
The business overview
Charlotte has achieved impressive growth since launching in 2019:
- Revenue approaching £250,000 annually
- Team of four staff members
- 3,000 sq ft studio space
- Multiple revenue streams including retail, wholesale, and workshops
- Sales across 20 different countries
The business operates through multiple channels:
- Etsy (approximately £100,000 annual revenue)
- Wholesale (about £70,000-£80,000)
- Own website (roughly £40,000-£50,000)
- Direct sales from studio events
- Current marketing gaps and opportunities
Despite this success, several key marketing opportunities remain untapped:
Email marketing
The business has:
- 2,300 existing customers
- 500 email subscribers
- No regular email marketing activity
This represents a significant missed opportunity. Regular email communication could help:
- Fill workshop spaces more consistently
- Keep the brand top of mind
- Drive repeat purchases
- Build stronger customer relationships
- Paid advertising
The business hasn't yet ventured into paid advertising. For their stage of growth, two specific approaches could be valuable:
Localised Google Ads
- Target within one hour radius of the studio
- Focus on workshop and course-related searches
- Start with small daily budgets (£10-15)
- Include location extensions to highlight the physical studio
Meta retargeting
- Target existing customers and website visitors
- Focus on upcoming workshops and courses
- Keep budgets modest (approximately £300 monthly)
- Use creative showcasing workshop experiences
Implementation priorities
For immediate growth, the following steps are recommended:
- Launch email marketing
- Set up MailChimp or similar platform
- Create a branded newsletter (e.g., "The Potter's Post")
- Develop welcome sequence for new subscribers
- Schedule regular communications about workshops and products
Optimise Google Business Profile
- Ensure all business information is up to date
- Encourage customer reviews
- Add photos of workshops and products
- Keep opening hours current
Set up Google Search Console
- Monitor search performance
- Understand how customers find the business
- Identify keyword opportunities
- Track website visibility
Implement data capture
- Create in-store email signup process
- Offer incentive for joining mailing list
- Capture workshop attendee details
- Build customer database systematically
Common mindset blocks to overcome:
- Fear of unsubscribes Remember: Not everyone needs to be your customer.
- Focus on engaging those who want to hear from you rather than worrying about those who don't.
- Analysis paralysis Start small but start somewhere. Perfect execution isn't necessary for initial implementation.
- Budget concerns Begin with modest budgets and scale based on results.
Looking ahead
The business aims to grow to £300,000-£350,000 in the next year. This goal appears achievable through:
- Increased workshop capacity
- Better utilisation of existing customer data
- Strategic use of paid advertising
- Consistent email marketing
- Improved local visibility
***Grow with Evergreen podcast:👉 https://shorturl.at/X1WJ4T.E.A Talks:👉 https://shorturl.at/oxIXmEvergreen Uncut:👉 https://shorturl.at/oxIXm**You can discover more about Evergreen here:✅ Website: https://theevergreenagency.co.uk/✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/✅ YouTube: https://www.youtube.com/@theevergreenagency/✅ Instagram: https://www.instagram.com/theevergreenagency/✅ TikTok: https://www.tiktok.com/@theevergreenagency/
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