Afleveringen
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If you’re a childcare business owner, you already know how challenging it can be to balance everything—marketing, staff, parents, and daily operations.
The truth is, failing to focus on three key areas can lead to burnout, low enrollments, and even business failure.
In this episode, I break down:
✔️ How to simplify your marketing strategy and attract more families
✔️ Why your mindset determines your success in the childcare business
✔️ How to create structured daily operations that keep your center running smoothly
🚀 Want access to expert marketing resources, social media content, and support?
Try The Childcare Business Growth Skool for FREE today! 👉 Claim your FREE 7-day trial here: https://www.skool.com/childcaremarketing/about?ref=71c555b325944f94a47e533f6d662394
🔔 Subscribe for weekly childcare business tips: YouTube Link
📢 let's work together to get your Facebook ads up and running APPLY NOW
💬 Drop a comment: What’s one area you need to improve in your childcare business? #ChildcareMarketing #ChildcareBusiness #DaycareOwner #PreschoolMarketing #ChildcareSuccess
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Are you focusing on the wrong tasks in your childcare business?
I’ll share the 3 income-generating tasks that will bring in more families and boost your revenue.
Task #1: Optimize your website, social media, and Google My Business for more visibility.
Task #2: Stand out by highlighting the unique value of your program.
Task #3: Turn your tours into a conversion tool with a clear next step.
Which task do you need to work on? Let me know and reach out for personalized help!
visibility, attract more families, and boost revenue.
🚀 Ready to take your childcare marketing to the next level? Claim your FREE 7-day trial inside The Childcare Business Growth Skool for marketing strategies, social media resources, and expert guidance!
👉 Claim your FREE trial here: https://www.skool.com/childcaremarketing/about?ref=71c555b325944f94a47e533f6d662394
👉Need help with Facebook ads? Apply here >>>>https://www.childcarebusinessmarketing.com/Facebook-Ads-Boost
Join this month's workshop >>>> https://www.childcarebusinessmarketing.com/workshop
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Zijn er afleveringen die ontbreken?
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The #1 mistake childcare centers make in attracting families—a weak online presence—and how to fix it to boost your enrollments.
Key Points Discussed:
Website Quality: Make your website professional, mobile-friendly, and full of clear information about your programs, fees, and enrollment details.Search Engine Optimization (SEO): Optimize your website for local searches (e.g., “childcare near me”). Use keywords parents are likely searching for like “best daycare” and “affordable childcare.”Social Media Engagement: Focus on Facebook and Instagram, post regularly, and interact with parents by responding to comments and messages.Other Strategies to Attract Families:
Leverage Reviews: Ask happy parents to leave reviews online.Referral Programs: Reward families who refer others to your center.Community Events: Host open houses or workshops to show parents your center in action.Links mentioned
Join The Childcare Business Growth Skool for access to helpful tools and strategies!>>> https://www.skool.com/childcaremarketing/about?ref=71c555b325944f94a47e533f6d662394
Buy your tickets for our next LIVE workshop >>>https://www.childcarebusinessmarketing.com/workshop
Facebook Ads Boost>>>https://www.childcarebusinessmarketing.com/Facebook-Ads-Boost
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If you’re a daycare owner struggling to get more engagement, visibility, and enrollment through social media, this episode is for you! I’m breaking down five simple but effective strategies to help you attract more local parents and grow your daycare—without spending hours online!
💡 Key Takeaways:✔️ Use location tags & local hashtags to show up in local searches
✔️ Post behind-the-scenes content to build trust and connection
✔️ Leverage parent testimonials to showcase credibility
✔️ Engage in Facebook groups to connect with local families
✔️ Go live to answer questions & increase engagement📢 Links & Resources Mentioned:
🎁 FREE RESOURCE: ✨ Looking for more ways to grow your daycare? 🔗 Get all your posts sent to you daily : Free SKOOL Trial Link 💬🔥 Enjoying the podcast? Leave a review & share it with other daycare providers! ⭐⭐⭐⭐⭐
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Are big daycare centers taking all the families in your area? 😨 Don’t worry—you have major advantages they can’t compete with! In this episode, I’ll share powerful marketing secrets to help small daycare providers stand out, attract parents, and grow their enrollment—without a huge budget or big staff.
In This Episode, You’ll Learn:
✔️ How to emphasize personalized care to win parents’ trust
✔️ Why flexibility is your secret weapon against rigid big centers
✔️ How to build a strong sense of community to attract loyal families
✔️ The power of authenticity and transparency in your marketing
✔️ Why showcasing your expertise & niche will set you apart🎁 FREE RESOURCE: ✨ Looking for more ways to grow your daycare? 🔗 Get all your posts sent to you daily : Free SKOOL Trial Link 💬
🔥 Enjoying the podcast? Leave a review & share it with other small daycare owners! ⭐⭐⭐⭐⭐
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So you’re getting inquiries, but they’re not turning into enrollments? You’re not alone! Many home daycare providers and small childcare centers struggle with converting interest into actual sign-ups. In today’s episode, I’ll break down a step-by-step process to help you move parents from that first call to an official enrollment—without feeling pushy!
📌 In This Episode, You’ll Learn:
✔️ How to make a strong first impression on inquiry calls
✔️ What key questions to ask to build rapport and trust
✔️ The most effective follow-up strategies that keep parents engaged
✔️ How to handle price objections and other common concerns
✔️ A simple system for nurturing potential clients and staying top of mind🎉Buy your ticket for the LIVE workshop: https://www.childcarebusinessmarketing.com/workshop
✨ Looking for more ways to grow your daycare? 🔗 Get all your posts sent to you daily : Free SKOOL Trial Link 💬
🎙️ Follow & Subscribe for More Childcare Marketing Tips!
#DaycareBusiness #MarketingForDaycares #HomeDaycareSuccess #GrowYourChildcare #ChildcareEnrollment
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Do parents hesitate to enroll their child in your daycare?
Trust and credibility are everything when it comes to filling your spots! In this episode, I’ll break down four powerful, budget-friendly strategies that will help parents feel confident choosing your daycare.
📌 In This Episode, You’ll Learn:
✔️ The importance of transparency in your daycare business
✔️ How to showcase your space and daily activities effectively
✔️ Why parent testimonials can be your strongest marketing tool
✔️ How to create engaging content that builds trust fast.🎉Buy your ticket for the LIVE workshop: https://www.childcarebusinessmarketing.com/workshop
✨ Looking for more ways to grow your daycare? 🔗 Get all your posts sent to you daily: Free SKOOL Trial Link 💬
https://www.skool.com/childcaremarketing/about🎙️ Follow & Subscribe for More Childcare Marketing Tips!
#DaycareBusiness #MarketingForDaycares #HomeDaycareSuccess #GrowYourChildcare #ChildcareEnrollment
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Why Aren’t Parents Seeing Your Daycare Posts?
Today, I’ll share 1 reason why your posts aren’t getting seen and simple strategies to fix it!
📢 Join my 60-minute workshop! I’ll walk you through exactly how to boost your daycare’s visibility—without spending hours online or wasting money on ads.🔗 Link: https://www.childcarebusinessmarketing.com/workshop
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Looking to boost enrollment? It’s easier than you think! In this episode, I’ll share five quick strategies to attract more families and grow your daycare.
Let’s dive in!
1. Share Parent Testimonials Parents trust other parents. Post testimonials on your website and social media. Ask parents for specific stories that highlight your daycare’s impact.
2. Optimize Social Media Keep profiles updated with engaging content. Share daily activities and milestones to showcase your daycare. Try local Facebook ads to reach parents searching for childcare.
3. Offer Referral Incentives Reward parents who refer friends with discounts or small perks. Provide an easy referral link or card to share.
4. Host an Open House Invite families to visit and experience your daycare. Promote your event in local groups and social media.
5. Provide Valuable Resources Share parenting tips and educational activities. A monthly newsletter builds trust and credibility.
These simple strategies can help you attract more families and grow your daycare. Start today and watch your enrollment rise!
📣 Join our Skool community for even more insights, resources, and support to grow your daycare: [https://www.skool.com/childcaremarket...]
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Struggling to get enrollments from your social media efforts?
You might be making some common mistakes that push parents away.
In this episode, I’ll reveal 3 social media missteps to avoid and share actionable tips to improve your strategy.
What You’ll Learn:
Why constantly posting about availability might be a turn-off.
How to make your visuals and captions reflect your professionalism.
The impact of timely responses on building trust with parents.
📣 Join our Skool community for even more insights, resources, and support to grow your daycare: https://www.skool.com/childcaremarketing/about
Blessings, Christina
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If you’re still relying solely on social media to market your daycare, it’s time to rethink your strategy! In this episode, we dive into why a professional website is essential for your daycare’s success.
From building trust to making it easy for parents to contact you, we’ll cover all the reasons why your daycare needs an online home.
What You’ll Learn:
The top 5 benefits of having a daycare website.
Must-have features to include on your site.
How to optimize your website for local families.
📣 Join our Skool community to connect with other childcare providers and access even more tips and resources: https://www.skool.com/childcaremarketing/about
Blessings, Christina
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In this Podcast, we show you how to leverage Facebook Groups to attract more local families to your daycare. From joining existing community groups to creating your own, we’ll guide you through strategies to build trust, engage with parents, and increase your daycare’s visibility. Learn how to grow your daycare by creating meaningful connections on Facebook!
Key Takeaways:
-Find and join local parent-focused groups
-Create your own Facebook group for your daycare community
-Host virtual events to engage with parents
-Share valuable content to build trust and interest
-Offer promotions to incentivize parents to join your daycare
-Build a referral program to increase word-of-mouth marketing
Blessings-Christina
Join our Skool community https://www.skool.com/childcaremarketing/about
If you found these tips useful, like the video and subscribe for more marketing strategies for daycare providers! Let us know how you plan to use Facebook Groups to grow your daycare in the comments below.
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In this episode, we dive into the power of word-of-mouth marketing and how you can turn your satisfied parents into free advertisers for your daycare. We’ll discuss how to build trust, leverage social media, request testimonials, and host events that encourage parents to share their positive experiences. If you’re looking for practical ways to increase your daycare enrollment without feeling salesy, this episode is for you!
Key Points:
1. The importance of building trust with parents
2. How to leverage social media for authentic promotion
3. Asking for testimonials and referrals from happy parents
4. Creating a community through events and engagement
5. Showing appreciation to parents who share your daycare's success
6. Real-life parent stories as powerful marketing toolsNeed help? Join our Skool community: https://www.skool.com/childcaremarketing/about
If you’re ready to attract more families and increase your daycare’s enrollment, implement these strategies today. Don’t forget to leave us a review and share your feedback with us on social media!
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Social media is a powerful tool for childcare providers, but coming up with fresh post ideas can be challenging. In this episode, we’ll share a simple posting framework to help you stay consistent and engaging online. Learn how to connect with families, showcase your daycare’s unique qualities, and stand out from competitors with these easy, actionable tips.
Key Points Covered:
1. The Struggle of Staying Consistent
- Why many childcare providers run out of social media ideas.
- The importance of posting regularly to attract and retain families.2. The 3-Post Weekly Framework
- Monday: Share a parenting tip (e.g., bedtime routines or healthy snack ideas).
Example: "Struggling with bedtime battles? Try this simple 3-step routine to help your child wind down."
- Wednesday: Post a fun photo or video of children learning (with permission).
Example: A picture of kids painting with the caption: "Today, our little artists explored their creativity with watercolors! 🎨"
- Friday: Highlight something unique about your daycare.
Example: A post showcasing your outdoor play area or a special event like Pajama Day.3. Real-Life Examples
Parenting Tip: "5 easy, healthy snacks your toddler will love! 🍎"
Learning Highlight: "This week, we explored science by making fizzy volcanoes — the kids loved it!"4. Unique Feature: "Our certified teachers bring over 10 years of experience to our classrooms. We’re proud to offer a nurturing and professional environment!"
5. Tips for Staying Inspired
- Repurpose content: Use past events, testimonials, or educational moments.
- Use a scheduling tool to plan posts in advance.Join a community like ours to access ready-to-use captions and post ideas.
Call-to-Action: Join our Skool community to get daily social media ideas and captions sent straight to you. It’s the easiest way to stay consistent and attract more families to your childcare program! Join here.
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Feeling uncomfortable about promoting your childcare program? You’re not alone! Many providers struggle with “selling” themselves, but the secret is simple: focus on sharing value instead of selling. In this episode, we’ll break down exactly how to do this with practical, actionable tips.
Key Takeaways:
Shift the Focus to ValueParents are looking for trust, not a sales pitch. Share what makes your childcare program unique and valuable.3 Simple Ways to Share Value:Post about educational activities: Showcase engaging moments that highlight what children will learn and experience.Share parent testimonials: Let your happy families speak for you! Testimonials build trust and credibility.Highlight staff achievements: Celebrate your team’s expertise to reassure parents their children are in capable hands.Why This Works:Authentic content builds trust and connection with families. When you showcase your program’s strengths, parents see the real value you provide without feeling “sold to.”Join our Skool community : https://www.skool.com/childcaremarketing/about
This week, post one story highlighting the value of your childcare program! It could be a fun activity, a parent testimonial, or a staff highlight. See how families respond and build from there. -
In this episode I answer a listeners question concerning Facebook ads...
I am opening up my private Done-For-You coaching services and taking on new clients. Please reach out to me for more details: [email protected]
Join our Skool community : https://www.skool.com/childcaremarketing/about
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As 2024 comes to a close, let’s reflect on the wins, challenges, and lessons learned in childcare marketing this year. Whether you run a home daycare or a childcare center, I’m here to share how we’ve helped providers like you grow their enrollment, optimize their online presence, and master social media strategies.
In 2025, I’m doubling down on helping daycare owners increase enrollment, boost their visibility, and build thriving childcare businesses. Join me as I outline the tools, resources, and community support we’re offering through The Childcare Business Growth Hub on Skool.
Listen in to hear:
Success stories from childcare providers who transformed their businesses in 2024.My plans to provide more in-home daycare marketing strategies, social media tips, and tools to boost daycare enrollment in 2025.Why being part of a supportive community like The Childcare Business Growth Hub can make all the difference.Ready to take your childcare marketing to the next level? Join my free Skool community today and get access to exclusive resources and a supportive network of childcare providers. https://www.skool.com/childcaremarketing/about
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Are you relying solely on Facebook to market your childcare business? If so, you might be missing out on families who are looking for exactly what you offer.
In today’s episode, we’re uncovering why Facebook isn’t enough and how you can expand your reach.
Segment 1: The Facebook Limitation Overview of how Facebook works and its limitations (e.g., algorithms, limited reach without paid ads). Discuss real-world scenarios: “Have you ever wondered why only a handful of parents like your posts? It’s not you—it’s the algorithm.”
Segment 2: The Missed Opportunities Explain why Instagram, Pinterest, and Google are crucial for reaching today’s parents. Share a statistic or anecdote about how parents search for childcare across platforms.
Segment 3: Actionable Solutions Instagram: Tips for posting photos/videos of daycare activities and using local hashtags.
Website Optimization: Emphasize having clear contact info, booking options, and local SEO keywords.
Google Reviews: How reviews boost trust and visibility.
Pinterest: A quick win with boards showcasing crafts or parenting tips.
You don’t have to be everywhere all at once. Start with one new platform this month. Maybe it’s Instagram or even just updating your website. Small steps lead to big changes.
Want to dive deeper into marketing strategies? join our SKOOL community : https://www.skool.com/childcaremarketing/about
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In this episode, we tackle a common challenge for childcare providers: crafting effective social media posts. If you feel overwhelmed by online marketing, this episode is for you.
Learn simple, actionable steps to create posts that connect with parents, build trust, and grow your childcare business. Whether you're new to social media or looking to improve your strategy, this episode provides clear guidance to make your efforts count.
What You'll Learn: Why social media is a powerful tool for childcare businesses.
The step-by-step process to create a perfect social media post.Common mistakes to avoid and how to overcome them.Tools and tips to simplify your posting process.Key Takeaways:
Start every post with a clear goal, such as attracting new families or engaging current ones.Use a catchy opening line to grab attention and keep your audience interested.Always include a call-to-action (CTA) to guide parents on the next steps.Visuals matter! Incorporate photos or videos to increase engagement.Be authentic and consistent to build trust with your audience over time.Resources Mentioned: Canva: A free tool for creating professional visuals.Buffer/Hootsuite: Platforms to schedule your posts and save time.Facebook Insights: Analytics to find the best times to post.Action Steps: Define your goal for each social media post.
Plan your next week’s posts using the tips shared in this episode.
Experiment with a new format (like photos, videos, or Reels) and track the results.
Visit our website: https://www.childcarebusinessmarketing.com/
Join our Skool community where you'll never worry about what to post ever again! https://www.skool.com/childcaremarketing/about
Subscribe to our podcast for weekly tips to grow your childcare business.
Loved this episode? Share it with other childcare providers who might need help with their social media marketing.
Don’t forget to leave a review and let us know what topics you'd like us to cover next!
Blessings-Christina
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Welcome listeners! In today’s episode, we’ll discuss the importance of mindset when it comes to advertising your childcare business on social media.
Segments:
Understanding marketing: What it is and isn’t The value of building relationships through social media Tips for using free platforms effectively Staying realistic about your marketing goalsTakeaway: Marketing takes time, patience, and persistence. Focus on the journey and the connections you build along the way.
Join our SKOOL community for daily marketing tips and support!
https://www.skool.com/childcaremarketing/about
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