Afleveringen
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In this episode of Not Your Average Online Marketing Podcast I'm talking about (5) major trends that we're seeing in the online course, membership and coaching space that YOU need to be aware of.
Why the big, content heavy, digital course days might just be coming to an end
I'm sure I don't have to tell you that things have shifted in recent years and as the online learning market has become increasingly saturated we have to stay "in front" of these shifts to keep our businesses thriving.
When you tune into this week's episode you'll discover..
Why having a single core offer might not be the way to go
The importance of "net expansion" for your business - and how to make sure it's happening
Waitlist Magic by HelloFunnels@ZachSpuckler on InstagramThe FB & IG Ads Bootcamp
I'm not a psychic, but we've seen great engagement, sales, and growth in our business - and I truly believe it's the result of these trends.
Links MentionedTheAdsBootcamp.com
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In this week's episode of the podcast, Zach is introducing you to his good friend & sales expert Aandra Bohlen. Aandra Bohlen, a seasoned conversion rate specialist, excels at boosting sales by meticulously examining every customer interaction from first touch, to webinar pitches, to sales conversations.
How Aandra was able to review our sales process for our bootcamp launch; and get our conversion rates up to 19%
Zach & Aandra breakdown the power of a well crafted sales message in a live promotion - such as a challenge or webinar - and the key factors that can lead to a lift in conversions.
When you tun into this week's call you're going to learn...
The important factors to consider in your content presentation (webinar, challenge, or video based) to queue up for successful conversions to your offer
How to craft a pitch designed to lead to maximum students and clients
Simple steps (and scripts) you can follow to transition seamlessly from content delivery to offer sales
Aandra's Freebie: AandraBohlen.com/scorecardAandra's Breakthrough Sessions: AandraBohlen.com/breakthroughThe FB & IG Ads Bootcamp: TheAdsBootcamp.com
As you know I don't do a lot of guests; so when I do it's because it's someone I TRULY believe in - so tune in and dial in your sales conversion strategy.
Links Mentioned:TheAdsBootcamp.com
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Zijn er afleveringen die ontbreken?
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In this week's episode of the podcast, Zach is breaking down some of the strategies and techniques that he used to generate over $48,000 cash in hand sales during his most recent bootcamp launch.
The High Level Stats from his launch including revenue, profit, conversions, number of tickets sold, ad spend, and more
Oh and the bootcamp was only $25 to join and the offer on the back was only $67/month!
So he managed to collected that cash in mostly low ticket payments... and this episode breaks down the HOW including...
The Daily Process that he followed before, during, and post launch to create a massive conversion rate
The ONE Thing Marketers Forget that he believes led to this being his highest converting launch to date, with over 19% of people who joined the bootcamp moving into the membership
TheChallengeLaunchEngine.com (Waitlist)TheAdsBootcamp.com ($25 Ads Training)Zach on Instagram (@ZachSpuckler)
I can't wait to hear what you think of this weeks show!
Links MentionedTheAdsBootcamp.com
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In today's episode, we're diving deep into one of my all time favorite topics: Facebook ads, and even more specifically: list building ads.
How to look at the big picture of listbuilding ads (and why they might even be better than getting customers from ads)Why a relationship with a lead might just be more important than a sales pageThe amount we spend on listbuilding; and the vision we leverage to make our efforts profitable.
I'm going deep on how building an email list around the clock, using these ads, is more efficient and cost-effective than any other strategy we deploy in our business to scale.
I'll be share insights on...Tune in and get ready to learn why list building ads might just be the game-changer you’re looking for.
The September '24 Facebook & IG Ads For Listbuilding BootcampEpisode 081: 120 Days without Content CreationZach on Instagram
Links Mentioned:TheAdsBootcamp.com
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Today's episode addresses the age old question:
The (4) key things we shifted our focus to in order to still generate new list growth, audience engagement, and a revenue increase during my time away from creating new podcasts.
Can you build a business without creating NEW core content every week...
I have determined it's not as simple as yes or no, so, I recorded a full podcast episode on this topic for you...
During the show we're gonna dive DEEP into some exciting things including...
The (2) things that we DID NOT DO to keep the momentum of the "content free time" and not replace it with activities that wouldn't create real growth.
A breakdown of some key stats; including how much revenue we've generated during our content break, how many people we've added to our list, and how much action our OLD episodes got while I was away.
The Facebook & IG Ads BootcampZach on Instagram
Tune in to discover how stepping back from creating continuous content could unlock new growth avenues for your business and hear about the marketing strategies that kept the engine running.
If you're feeling stuck on the content creation hamster wheel, this episode is for you!
Links MentionedTheAdsBootcamp.com
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Join me and my friend Anna for a conversation about accessibility in in business. From those with financial hardships, to those who need support in reading or viewing our information - how do we account for access in what we do?
How Anna's created her payment offerings to reach a wider audience, and how her payments shakeout with this structure.
Anna share's her business model and how she serves a breadth of socioeconomics by creating access in her programs!
When you tune in you're goin to learn:
Practical things you can do to create accessibility in the work that you do - even if you don't have the ability to adjust the prices right now.
The importance of working on continual improvement, not overnight access if you want to grow your business.This episode is a bit different, but so important, and I hope you enjoy!
Links Mentioned:
From Anna
Anna on Instagram
Anna's Upcoming Spring Clean Your Brain Training
How to Make Time For Yourself
How to Feel Your Feelings
Body Image Workbook
Trudi Lebron's Work
From Zach
TheAdsBootcamp.comTheAdsBootcamp.com
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In this week’s episode of the podcast, I’m pulling back the curtain on my 30 day experiment (that I’m chronicling over on Instagram) to generate 100 NEW memberships for our business in the next 30 days. I’m talking about our goals, our process, and the “rules” of the experiment that we hope will help us add 100 NEW people to the membership.
I’m going to be covering why we’r ending the experiment in the first place, how we’re leveraging a webinar to hit our numbers, and what’s been happening so far…
Some of the topics I’ll cover include…
Why I decided to go “all in” and “play full out” on this promotion - and the benefits we’re seeingHow I tapped into relationships I’ve built to help create better odds of success in the experiment.How we’re analyzing our data, and leveraging analytics other than make better decisions going forward too!Tune in to get the low down…
GetSalesDaily.comNot Your Average Membership@ZachSpuckler on InstagramAandra Bohlen's Website
Links Mentioned:TIMESTAMPS:
00:25: The rules of the experiment are…
05:03: What we’re doing with the daily instagram posts to drive more traffic and engagement to our social media.
09:19: My somewhat counterintuitive perspective on live webinars and accessibility for our audiences around the world world and in the US.
13:04: Utilizing affiliates, organic marketing, and existing assets to drive more engagement of our webinar offer.
15:06: Using Google Analytics and data to determine what the return on the permission that we do is.
18:19: The value of calling in relationships that I’ve built over the years, and what you can take away from it - even if you don’t have any business contacts yet.
20:24: Our webinar strategy explained, and what we plan to do after the webinar runs.
23:35: DM the word “SALES” on instagram for a special invite!
TheAdsBootcamp.com
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The week we're diving deep into the core elements of growing an online business with digital products or services - if you're wondering where to "go next" then this is the episode to listen to.
TheAdsBootcamp.comNot Your Average MembershipZach on Instagram
We'll explore four key areas to focus on for consistent business growth: growing the audience, making offers, automation, and optimizing & scaling. I'll share practical insights and actionable strategies for each area.
his episode provides a detailed roadmap for figuring out that next step to take. So, get ready to sharpen your growth strategy and stack the odds in your favor with this episode.
Enjoy!
xx
Zach Spuckler
Links Mentioned
Time Stamps:
03:33: The 4 core things to focus on if you want to grow your business, it really all comes down to these four things.
07:21: The importance of engaged with your audience, and keeping consistent audiences growth - and my favorite way to grow it.
13:10: Why you might want to consider promoting a low ticket offer to START growing your online business - and the benefits of doing that first.
13:48: A Sneak peek at my favorite way to build low ticket offers.
18:08: Once your business is growing, there is so much power in automation - the key is to understand where and what to automate.
22:13: The importance of experimentation, why it may or may not work - and how to maximize the results of your experiment.TheAdsBootcamp.com
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I'm so excited to be joined this week by Dama Jue - she's an innovative force in the online marketing world that is doing things HER way, and making great money doing it!
Why Dama is an advocate for a multi-offer-product business instead of having one signature course.How Dama was able to sell over 4,000 copies of a $9 offer - and what made it work so wellThe Power of short (but impactful) 15-minute webinars for selling more offers
Dama shares her journey from a traditional job in accounting, to becoming a Pinterest management service provider, and then evolving into funnels and self-study courses.
We explore why she choses to offer multiple products instead of one big signature course - a very different approach according to most marketers.
When you tune in you're going to learn...
TheAdsBootcamp.comZach On Instagram Dama's $9 On Brand Fillable Workbooks (aff)Dama's Four by For Footers (aff)Dama's 20 Minute ThriveCart Mini Webinar (aff)Dama's 13 Minute ConvertBox Webinar (aff)Dama on Instagram
For all you out there ready to learn from a marketer who defies norms and redefines success - gear up for a session that promises to elevate your marketing mindset and help you stay, as always, not so average!
Links Mentioned:Time Stamps:
04:56 Embracing a multi-offer business model - and why it can work so well.08:39 Realization of why have a really niche marketing strategy was a no-go for Dama.
12:07 Embracing flexibility in content creation and topics.
17:22 Creative strategies for collecting course testimonials effectively.
24:01 Th value in having an unconventional business marketing approach - and why you don't need to listen to the "big names" to win.
28:59 Why you should consider becoming an affiliate for your favorite tools - and how you can weave your links into what you're already doing.
31:52 Unique mini webinars sharing tech and strategy.
41:41 The value of strategic, intentional - and sometimes - rebellious entrepreneurship.
45:50 Interview highlights and review.
TheAdsBootcamp.com
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In this week's episode of the Not Your Average Online Marketing Podcast, I share insights on how to create consistent and ongoing sales streaks in your business.
I'm sharing what's been working for us in the quest oof generating 27 days in a row of new sales in your business - we're currently at a 19 day streak.
When you tune into this week's episode you'll learn...
The Evergreen Ads Engine—a three-tier system that drives leads, engages new subscribers, and retargets potential customers. The Automation that creates a DAILY presentation of his offers to new subscribersThe Value of a "Tripwire" to his daily sales streakIf you're looking to generate sales daily, this episode is a must-listen!
Lizzy Goddard's Silver Moons Sales (aff)The Evergreen Engine - Episode 66TheAdsBootcamp.com@ZachSpuckler on Instagram (DM the World "Engine" for a FREE Guide)
Links Mentioned:TheAdsBootcamp.com
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In today’s episode, we dive into the nitty-gritty of ‘Intentional Profitability’ — a mantra the Maliks live by.
The importance of "intentional profitability" and building a business that serves your life, not arbitrary goals.
This power couple goes deep on how past trials, including battles with health and financial tribulations, have shaped their approach to business.
With clarity and conviction, they share how starting with modest pricing and growing in alignment with client needs has been their key to success — a refreshing approach in a world that often pushes for high-ticket sales at the onset.
When you tune into this week's episode you're going to hear...
How to price your services based on your experience, and proof of concept - not just going with what "feels good".
How to package services correctly to avoid blurring of responsibilities and scope creep!Tune in now to get intentionally profitable!
Content Bistro NewsletterPrerna & Mayank on InstagramThe Facebook Ads BootcampZach on Instagram
Links MentionedTheAdsBootcamp.com
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Brett Larkin emerged as a guiding presence in the digital space, intimately engaged in the co-creation process with her audience for years. Her beginnings were marked with the challenge of attracting an audience and providing valuable content. However, as her presence developed, so did her relationship with her followers.
Slimming Down to Scale Up: Find out why Brett took a bold step in reducing her email list dramatically. The Power of Personalized Marketing: We discuss the impact of tailor-fitted marketing strategies and share how to apply these in the initial business stages.A Deep Dive into Genuine Invitation: Brett sheds light on how authentic connections fuel her success.
They began to voice their concerns and questions - these questions from her community became the seeds from which her YouTube videos, podcast episodes, and social media posts blossomed.
Through this dance of give-and-take, Brett's organic approach in listening and responding to her audience's needs not only illustrated her skill in content creation but also cemented her reputation as a content creator profoundly in tune with her community.
in this weeks episode we cover some AWESOME topics including...
Brett LarkinBrett Larkin on YouTubeBrett's Book - Yoga Life (Amazon Affiliate Link)Zach Spuckler on Instagram - @Zach Spuckler
Tune in to hear an authentic convo between two seasoned marketers!
Linked Mentioned:TheAdsBootcamp.com
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On this week's episode of the podcast, I'll break down how I've been able to maintain my business revenue and growth while LIFE happens...
The FOUR primary strategies that we've deployed to work an average of ~30 hours per week when not launching.
I cover various strategies I've deployed to create the ability to rest, travel, and still serve our audience, through the past couple years.
When you tune in you'll hear...
The EXACT business models that I've used, and transitioned from (and into) to grow the membership to the point that it's at today with over 400 active members.
A look at the Revenue and Profit over the last 2 years and the lessons that it has given me about our business (and my goals).
I can wait to hear what you think of this episode!
xx
Zach
Zach on InstagramThe FB & IG Ads For List Growth Bootcamp
Links MentionedTheAdsBootcamp.com
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Every found yourself growing a solid email list of LEADS but not seeing the conversion to buyers? Then this episode is for you!
The absolutely essential thing to do with ALL new leads that join your list (whether from ads for organic) The way we thing about listbuilding and sales in relation to our business model and goals (hint: we don't always see a positive ROI overnight)An underused strategy for leveraging other people's work to get more sales from your list (while building stronger relationships with your audience and peers)
In this episode, Zach uncovers (5) ways that you can convert more leads into buyers each day, week, month, and quarter in your business so that you're seeing more sales and growth as your list gets bigger.
When you tun in you'll learn...This is an episode you don't wanna miss - there will be SOMETHING you hear that you can implement TODAY to drive more sales!
Episode #070: The NEW Way of Marketing in 2024Liz Wilcox: Email Marketing MembershipThe Facebook Ads BootcampZach on Instagram
LINKS MENTIONEDTheAdsBootcamp.com
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In this episode we're diving into 4 Facebook ad strategies that will be crucial in 2024 for anyone looking to sell courses, services, or coaching.
Zach on Instagram Facebook Ads Bootcamp ($25)
I'm sharing insights into the changing landscape of content - and how with the increasing difficulty of breaking through organically - ads strategies matter more than ever.
Throughout this episode we'll break down 4 ads strategies, including running lead generation ads, engagement ads for warm audiences, messenger ads to increases 2-way communication with your audience, and implementing promotional retargeting.
If you're looking to elevate your advertising game and stay ahead of the curve in 2024, this episode is a must-listen!
Links Mentioned:Time Stamped Overview:
00:25: Advertising offers predictability and projectability, outperforming organic methods. While organic content can be unpredictable, with advertising, the outcome in terms of leads and reach can be forecasted based on account history.03:31: Utilizing Facebook ads as an effective marketing strategies.
09:23: Comprehensive lead generation campaign strategies for success.
10:07: Ads target engaged audience for high-quality content to boost your omnipresence.
14:05: Using simple ads to remind prospect to buy.
17:19 Use messenger for two-way dialogue marketing.
20:23 Consistent retargeting ad exposure boosts conversion rates significantly. Ads deliver 3 to 7 times return on ad spend - these ads are effective for both launches and evergreen promotions.
TheAdsBootcamp.com
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In this weeks episode of the podcast we're talking all about the NEW wave of advertising and marketing that I predict is coming in 2024. It's going to change the way that we grow our list, sell our products, and of course... LAUNCH.
Zach on InstagramNot Your Average Membership (Code: BFCM49 Through 11/27/23)
Tune in to learn how you can still profit while the industry shifts.
Links Mentioned:
TIMESTAMPS:
00:24 In this episode I'm excited about sharing industry trends in marketing and predicts radical shifts happening before 2024.04:18 People want a sense of control and are used to quick cash cycles, but I recommend a new approach of 90-120 day cycles in advertising and marketing.
07:38 I disappeared from the podcast for 10 weeks - but continued to nurture the audience through regular email communication and discussing marketing trends and making offers - and that's VITAL.
10:40 Low ticket offers under $50 serve as invitations to learn from and work with us!
15:23 Why we're planning to launch 4 times a year, but it may be changed to 3 depending on stress levels with low-priced products and wait lists that serve as an insurance policy.
18:00 Our last cycle advertising spend spend was around $7-9k, resulting in about $20k in cash. Over 100 new customers, 60 of them recurring. It works!
23:42 After 2 years, the team decided to increase the price or our memberships to support adding new resources and content in our membership - but you can still get in at $49/month through Cyber Monday!
TheAdsBootcamp.com
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What does it take to make $300,000 - $49 at a time?
In this episode, we're taking you behind the scenes of a membership that's been 2 years in the making.
I’ll share the nitty-gritty details, successes, and challenges of running the Not Your Average membership for over two years.
From revenue to member retention strategies, this episode provides a candid look at the inner workings of a successful membership program.
Tune in for an in-depth exploration of the lessons learned and valuable insights gained from running a thriving membership site.
Timestamped Key Moments:
01:59 Behind the scenes of Not Your Average Membership. What it consists of, and how long it to generate over $304,000 in sales.
05:01 Why you MUST monitor churn rate to retain memberships, and grow.
07:59 How we reduced churn rate to 7.5% by focusing on content consumption and audience preference for Facebook groups over external networks.
11:25 Upgrading to a Facebook group decreased churn. integration of wins sharing boosted engagement.
15:14 While we saw increase in top line membership growth, revenue increases - we overlooked customer experience, and that cost us money.
17:53 What we did when our Instagram account blocked during major promotion, then our FB account was blocked, and fail safes we put in place after.
20:35 Struggling with Facebook ads direct to offers, focusing on building an engaged listener.
23:36 A recap on the importance of customer retention, keeping customers happy, and understanding their needs.
Links Mentioned:
Zach on InstagramNot Your Average Membership (Use Code: PODCAST to save $19 on your first month)The Facebook & IG Ads BootcampTheAdsBootcamp.com
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Where the heck has the podcast been for 10-weeks?!
In today's episode, titled "The Missing Episodes," we're diving into a big question that many of you have been asking: Where has the podcast been for the past 10 weeks?But don't worry, we have an exciting answer that you're going to love.
In this episode we’ll take a closer look at how (and why) the podcast was able to take a hiatus for ten weeks, yet still experience business growth in the meantime.
It's all about consistency and taking action, even when you feel inconsistent. Whether you're in a season of busyness, exhaustion, or simply struggling to produce content, this episode will guide you on creating consistency in your business and finding success.
Join us as Zach shares his personal journey, including his travels through Europe and Bali, and the important decisions he made during this time. Discover how prioritizing self-investment, making strategic business choices, and focusing on a single offer led to remarkable results.
If you've ever wondered how to navigate challenging seasons while maintaining momentum in your business, this episode is a must-listen.
So, get ready to gain insights and inspiration as we explore "The Missing Episodes”
Links Mentioned:
Zach on InstagramThe Facebook & IG Ads BootcampTheAdsBootcamp.com
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In this episode of the Podcast we dive into what's working now with Facebook & Instagram advertising - I'll share with you the campaigns that we're running in our business currently, and what strategies seem to be working well.
Episode #066: The $15/Day Facebook Ads Growth Engine Josh Coffy’s CPM CampaignThe Facebook & IG Ads Bootcamp
Tune in to discover how to leverage ads to grow you audience, engagement, and sales!
Links Mentioned:
Timestamped Content:
[00:02:39] The core components of Facebook Ads Campaigns that we're running right now in our business..[00:06:38] Audience targeting and creative testing for better results.
[00:07:43] Testing dynamic creative for better ad performance.
[00:13:13] Leveraging ads for paid offers.
[00:16:36] Josh Coffy's strategy for reducing Facebook Ads costs
[00:19:04] Ads as growth engine, build valuable relationships.
[00:20:40] Growing your email list with Facebook ads.
TheAdsBootcamp.com
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Welcome back to another exciting episode of Not Your Average Online Marketing Podcast. In today's episode, we dive into a game-changing strategy that will supercharge your business growth using Facebook ads.
The $15/Day Ads Blueprint PDFThe Facebook Ads BootcampZach on Instagram
Get ready to learn about the $15/Day Facebook Ads Growth Engine that will take your online marketing to the next level.
This episode focuses on not just growing your email list, but also engaging new leads on social media and generating revenue through offers. We'll talk about the significance of engaging with your new email list to foster growth. Get ready to discover three powerful campaigns: list growth, engaging the list, and generating sales, that will drive your business forward.
The goal of this strategy is not just to make a quick buck, but to consistently grow your audience and offset your ad costs - esuring a holistic approach for increased engagement and sales when launching or promoting products.
Are you ready to dive into this game-changing strategy and take your online marketing to new heights? Let's roll up our sleeves and get started on The $15/Day Facebook Ads Growth Engine.
Links Mentioned
Timestamped Overview
00:02:56: 3 ad strategies: $15/day, email list growth.
00:06:02: Growing a list is great, but engaging it creates massive potential for growth. & there are 3 campaigns: 1. List building, 2. Engagement, 3. Sales generation.
00:10:23: How even limited spend on long-term list building, can lead to an effective (and affordable) ROI!
00:11:16: How to get Lower cost per lead, and still get qualified leads.
00:15:47: Grow your list consistently for success - while tapping into the newly grown list
00:18:43: Build audience and community, not immediate sales.TheAdsBootcamp.com
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