Afleveringen
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In this episode of Innovation Impossible, our host Danniel Roumian Booker sits down with the Director of Insights at La-Z-Boy, Jorge Calvachi, to discuss human-centric insights, understanding customer perception, using AI, and much more.
Jorge shares his experiences from launching Kraft's Easy Mac, and how he had to overcome customer perceptions to find the core insight, to his current work at La-Z-Boy and coming up with the "Long Live the Lazy" campaign.
We discuss the challenges in gathering (and testing) insights for brands with longer purchase cycles, the crossovers between FMCG and other niches, the potential of AI... and a surprising little pop insight connecting the cast of the TV show Friends and the La-Z-Boy brand.
Follow Jorge on LinkedIn: https://www.linkedin.com/in/jorgecalvachi
Find out more about La-Z-Boy: https://www.la-z-boy.com/
This episode is sponsored by Prelaunch.com, the qual and quant platform that guarantees actionable insights from ready-to-buy customers... before you launch your innovation. Find out more about Prelaunch.com here: https://prelaunch.com/
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In our inaugural episode of Innovation Impossible, our host Danniel Roumian Booker, sits down with the founder of Prelaunch.com, Narek Vardanyan.
Narek runs us through his product validation process that guarantees actionable and reliable consumer insights from ready-to-buy customers. And how he helps Fortune 500 brands to apply this method to everything from testing early-stage concepts to fine-tuning messaging, positioning, and their go-to-market strategies.
We discuss the current problems in innovation, from start-ups to large multinational corporations, and what changes to expect in the innovation and insights fields over the coming years.
Find out more about Narek here: https://www.narekvardanyan.com/
This episode is sponsored by Prelaunch.com, the qual and quant platform that guarantees actionable insights from ready-to-buy customers... before you launch your innovation. Find out more about Prelaunch.com here: https://prelaunch.com/
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