Afleveringen
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Creating visibility as a solo salon professional renting space within someone else's salon can present unique challenges, but there are effective strategies to enhance your business identity and stand out. This episode delves into practical tips for space renters, including the importance of clarifying your business identity, leveraging the host salon's clientele, where possible, and utilising digital tools like Google Business Profile and personal websites. Communication is key; educating clients about your independent status can help prevent confusion and establish trust. Additionally, we explore the significance of branding your physical workspace and engaging in collaborative promotions with the host salon to reinforce your presence. Join me as we navigate the complexities of being a business within a business, highlighting both the opportunities and pitfalls to watch out for.
The beauty industry is witnessing a significant shift as more professionals opt to rent space within established salons rather than working as traditional employees. This transformation brings both opportunities and challenges, which Sue Davies explores in depth. She emphasises the growing trend of solo salon professionals needing to establish their identity and visibility amidst the backdrop of a host salon. Highlighting the importance of intentional branding, Sue offers practical advice on how to differentiate oneself while maintaining harmony with the salon's established image. From creating branded marketing materials to using social media strategically, she provides a roadmap for building a recognisable brand within a shared space. Additionally, Sue tackles the pressing issue of hidden employment, urging salon owners and renters alike to understand their rights and the responsibilities that come with their respective roles. This episode serves as a comprehensive guide for those navigating the complexities of space renting, offering valuable insights into how to thrive in an evolving industry landscape.
Takeaways:
Clarify your business identity to ensure clients recognise you as an independent professional. Leverage the host salon's clientele by collaborating on promotions and marketing efforts. Establish a strong online presence with a branded website and social media profiles. Utilise Google Business Profile to enhance your visibility and attract new clients. Educate clients about your independent business through communication and branding materials. Consider the implications of transitioning from employment to self-employment in the salon industry.Links referenced in this episode:
sue-davies.compausereset.co.ukFind out more about Jena, the booking system created for solo beauty pros
Want to support the podcast? You can contribute at buymeacoffee.com/suedavies
Companies/people mentioned in this episode:
Jena Google Mailerlite Mailchimp Google Business Profile J.M. Chalayer
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Introducing art into salon spaces can enhance client wellbeing and create additional revenue streams, as discussed in this engaging conversation with artist, web designer, and publisher Paola Minekov. Paola shares her journey as an artist hailing from Bulgaria and explains how her background influences her distinctive style, which combines abstraction and figuration. Throughout the episode, we explore the impact of thoughtful art placement and colour selection in salons, emphasising the emotional connections that art can generate. By incorporating art into their salons, you can elevate the client experience, making visits feel more personal and enriching.
Join us as we delve into the transformative power of art and discover how it can be an important component of a successful salon business.
The dialogue between Sue and Paola Minekov opens up a rich exploration of the the way art can benefit the salon experience. We talk about how showcasing art can be a transformative force in enhancing client interactions. Paola, who has transitioned from a background steeped in family artistry to becoming a multifaceted creative professional, discusses her unique artistic style. The conversation touches upon the idea that art is not just a decorative element but can be considered a positive addition to the salon space that can influence the emotional ambience of a space.
One of the key themes of the episode is how art can create a welcoming and calming environment for clients in salons, offering them a moment of respite from their hectic lives. Sue and Paola discuss practical strategies for salon owners to incorporate art into their spaces, whether through commissioned pieces from local artists or by hosting art events and workshops that engage clients in creative activities. This approach not only beautifies the salon but also brings a sense of community and connection, helping clients feel more at ease during their appointments. The episode ultimately conveys that art can elevate the client experience, making it more memorable and emotionally resonant, while also providing an additional revenue stream for salon owners through the sale of artworks and hosted events.
Takeaways:
Art can significantly enhance the client experience in salons by creating a calming atmosphere. Art can be an additional revenue streamIncorporating local artists' works can provide unique experiences and community connections for clients. Engaging clients in art workshops can enhance wellbeing and build a loyal customer base. Art is not only a visual pleasure; it can serve as a therapeutic opportunity for clients. Understanding colour psychology can help salon owners create environments that resonate with their clients. A well-curated art space in a salon can differentiate it from competitors and attract more visitors.Links referenced in this episode:
www.sue-davies.comhttps://paolaminekov.comhttps://www.jena.so/partnerships/sue-daviesThe Inspiring Salon Professionals Podcast is produced in partnership with Jena, the booking system created for solo beauty professionals.
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Zijn er afleveringen die ontbreken?
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Sara Burton specialises in helping individuals recognise when they feel out of sync or uncomfortable with their life and/or business situations. She emphasises the importance of learning to disconnect from unhealthy patterns and start over, empowering listeners to take control of their futures.
During our conversation, we explore the significance of unshakable confidence and how it can transform the way we navigate challenges. Sara shares her insights on the necessity of decluttering not just our physical spaces, but also our minds, to foster creativity and clarity. Join us for a light-hearted but impacting discussion on making meaningful changes and embracing new beginnings in both personal and professional worlds.
The conversation shifts to the impact of external influences on personal and professional identities, highlighting the challenges salon/beauty business owners face when transitioning from employee to small business owner.
Sara discusses the psychological barriers that can hinder growth, such as procrastination and self-doubt, and how these can be addressed through self-awareness and intentional action. With a focus on the mental shifts required to thrive in the hair & beauty industry, she provides practical strategies for overcoming the fear of the unknown. By fostering a supportive community and encouraging collaboration over competition, Sara and Sue inspire listeners to seek out mentorship and connection, emphasising that no one has to navigate these transitions alone. The episode serves as a reminder that the beauty of starting over lies in the opportunities it presents for learning, growth, and ultimately, fulfilment in both personal and professional situations.
Takeaways:
Recognising when you feel out of sync is essential for personal and professional growth. Disconnecting from unhealthy patterns allows for a fresh start and new opportunities. Understanding your own identity is important when transitioning from employee to small business owner. Trusting your gut instinct can guide you towards making empowering decisions in life. Embracing change can lead to new opportunities and a better version of yourself. Creating a supportive network is necessary for overcoming challenges and gaining confidence.Links referenced in this episode:
sue-davies.comsaraburton.co.ukCompanies/People mentioned in this episode:
Felix Dennis Start Over And Rise Jena The Salon Inspector Clubhouse
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This episode is a reflective journey through the lessons learned during a challenging year, highlighting the importance of listening to your gut and embracing change. Sue Davies shares her personal experiences of closing two significant projects and the emotional weight of those decisions, ultimately leading to a newfound clarity and freedom. As she navigates through the ups and downs, she emphasises the value of core principles like professionalism, integrity, and transparency, and how they guide her path forward. With a focus on personal growth and resilience, Sue encourages listeners to embrace their own transformations as they step into 2025. This uplifting episode offers thoughtful insights and practical steps for anyone facing similar challenges, reminding us that even in tough times, there are positives to be found and new beginnings waiting to unfold.
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Transitioning through a year marked by significant challenges, Sue opens up about her journey as a business owner over the last 12 months, focusing on the transformative power of reflection and the necessity of making tough decisions. With raw honesty, she recounts her experiences with two major projects that ultimately did not succeed, emphasising the importance of listening to one's gut feelings. This episode serves as a compelling exploration of how setbacks can serve as profound learning experiences, pushing individuals to re-evaluate their paths and align their professional endeavours with their core values.
Throughout the episode, Sue delves into the emotional landscape of facing failure, illustrating how it can lead to profound insights and personal growth. She stresses that acknowledging the realities of a situation, even when it’s uncomfortable, is essential for moving forward. By reflecting on her core values - professionalism, integrity, and transparency - Sue stresses the importance of staying true to herself amidst external pressures and expectations. This introspection not only aids in decision-making but also empowers listeners to consider their values and how these can guide their professional journeys.
The theme of support systems is intricately woven into Sue's narrative, as she shares how her friends and mentors played a crucial role during her most challenging moments. This aspect highlights the significance of a collaborative community in fostering resilience and courage, reminding listeners that they are not alone in their struggles. The episode concludes on a hopeful note, encouraging individuals to embrace change, trust their instincts, and take daring leaps toward their aspirations. Sue’s reflections serve as a powerful reminder that sometimes, letting go is the first step towards a brighter, more fulfilling future.
Takeaways:
Listening to your gut is essential; ignoring it can lead to deeper issues. Recognising when something isn't working allows you to make necessary changes sooner. Jumping into change can be daunting, but your parachute will open if you trust yourself. Surround yourself with supportive friends; they are essential during challenging times. Reflecting on your core values can guide you in making tough decisions. Embrace the positives that come from difficult experiences; they often lead to growth.Links referenced in this episode:
Sue Davies WebsiteJenaTheresa Foddering - Nail SurgeryCompanies mentioned in this episode:
Jena Tim Box - The Control System Howard Cooper - Rapid Change... -
This episode of Inspiring Salon Professionals features an insightful conversation between Sue Davies and Theresa Foddering, focussing on the importance of mentorship and knowledge sharing within the beauty industry. They discuss the concept of "Leaving The Ladder Down," which emphasises the need for seasoned professionals to support and uplift the next generation of beauty experts and how this can work in both directions.
The discussion delves into the challenges faced by the growing number of solo professionals and the significance of connecting with peers to create growth and collaboration. Theresa shares her journey of creating the Nail Surgery community, where professionals can ask questions and access valuable resources in a supportive environment. With a mix of humour and heartfelt reflections, this episode highlights the changing world of the beauty industry and the vital role of education and community in achieving success.
Theresa Foddering is a prominent figure in the nail industry and joins host Sue Davies to explore the nuances of professional nail and beauty practices and the vital importance of education in this constantly evolving sector. The discussion kicks off with Theresa sharing her experiences as a salon owner and educator, emphasising the rollercoaster journey that many beauty professionals face, especially those operating independently. They delve into the common challenges of managing client relationships, handling bookings, and the overwhelming nature of running a beauty business without a dedicated support system. Sue shares her thoughts on booking systems mentioning the new podcast sponsor Jena, a revolutionary app designed to streamline these processes and helping to minimise stress and workload.
As the episode progresses, the focus shifts to way that beauty education has evolved over the past 20 years, discussing the gaps in knowledge and training that can often leave professionals feeling ill-equipped. Sue takes Theresa through her own less than perfect pathway into industry and the lessons learned along the way and discussing and advocating for a more collaborative approach to education where experienced professionals mentor newcomers. The conversation addresses the need for continuous learning and adaptation within the industry, especially as new products and techniques emerge. Sue's mantra of 'Leaving The Ladder Down' serves as a recurring theme, reinforcing the idea that sharing knowledge and experiences is essential for the growth of the industry as a whole.
By the end of the episode, listeners are encouraged to take proactive steps in their professional journeys, whether through seeking mentorship, pursuing further education, or simply connecting with peers to share experiences and feedback. The episode concludes on an optimistic note, with both Sue and Theresa expressing their commitment to fostering a supportive community within the beauty industry, where professionals at all levels can learn from one another and elevate their craft.
Takeaways:
Successful salon professionals need to continuously educate themselves to stay relevant in the industry. Sharing knowledge and experiences can bridge the gap between generations of professionals. Being a brand ambassador requires genuine passion for the products being promoted to build trust. Understanding and complying with National Occupational Standards is essential for professional credibility. Nail and beauty professionals should seek expert mentorship to navigate the complexities of their field. Being part of a supportive community can help professionals feel less isolated in their journeys.Companies mentioned in this episode:
[ comfort zone ] Louella Belle/Artistic Nails Astonishing Nails Entity OPI Lecente JenaLustrelash
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Navigating the complexities of salon accounting can feel overwhelming, especially with the recent Budget changes impacting the beauty industry. Sue Davies welcomes Ria-Jaine Lincoln, a seasoned accountant with a deep understanding of salon operations, to provide clarity and actionable insights for salon owners. Ria shares her journey from beauty professional to financial consultant, highlighting the unique challenges salon owners face in managing cash flow and understanding tax and accounting responsibilities. The discussion is rich with information on the implications of the Chancellor's budget, particularly concerning National Insurance contributions and minimum wage increases, urging salon owners to be proactive in their financial planning.
The episode dives into the importance of cash flow management, emphasising that salon business owners must not only track their income but also plan for fluctuations throughout the year. Ria introduces concepts such as filling diary whitespace through targeted marketing strategies and leveraging existing client relationships to maintain consistent revenue. She also shares her thoughts on the value of creating a supportive work environment through non-monetary rewards for teams, which can help retain employees when financial resources are tight. This episode is not just about numbers; it’s about empowering salon professionals to embrace their financial journey with confidence and strategic foresight, ultimately fostering a thriving salon business.
Takeaways:
Understanding cash flow is essential for salon owners to ensure business sustainability and growth. The Chancellor's Budget changes impact National Insurance and employment allowance for salon businesses. Many salon owners struggle with accounting so utilising tech solutions can alleviate some stress. Consider the long-term financial implications before making significant investments in your salon. Hidden employment is high on HMRC's list and it's essential to differentiate between self-employed and employed staff for tax and HR purposes. Regularly reviewing financial data helps salon owners make informed decisions and plan ahead.Companies mentioned in this episode:
The Beauty AccountantQuickBooks Xero JENA The Salon InspectorIf you've enjoyed the show you can share your gratitude at Buy Me A Coffee
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The conversation between Sue Davies and JM Chalayer offers a deep dive into the challenges and opportunities faced by solo beauty professionals working in the salon industry. With JENA as the podcast's first official sponsor, JM outlines the app's mission to simplify the day to day running of a beauty business. The discussion highlights the importance of a seamless client journey, from the initial discovery of services to the booking process and follow-up communications. Sue emphasises how JENA's all-in-one platform addresses many of the daily frustrations, helping professionals to manage bookings, payments, and online presence effectively without the drama and tech knowledge needed to manage multiple systems.
JM shares his insights on the growing freelance world, noting how the pandemic has accelerated the shift towards independent and solo work in the beauty industry. Sue and JM explore the significance of understanding client needs, the psychological factors that influence client decisions, and the power of feedback in maintaining service standards. They advocate for a proactive approach to client engagement, and suggest that beauty professionals should actively seek feedback to grow and learn about their business. This episode serves as a valuable resource for anyone in the beauty industry, illustrating that through technology, personalised service, and a focus on the client experience, professionals can not only thrive but also build lasting relationships with their clients.
Takeaways:
JENA's all-in-one app simplifies the client journey for solo beauty professionals. Building a personal brand is necessary for solo professionals to attract clients. Engaging with clients through Google My Business enhances visibility and trust in your brand. Mistakes in business should be viewed as learning opportunities for continuous improvement. Having a clear Call To Action (CTA) on your website can significantly boost bookings. The importance of community in the beauty industry cannot be overstated for support.Companies/People mentioned in this episode:
JENA Le Salon Phenix Suites The Salon InspectorChapters:
00:03 - Introduction to Inspiring Salon Professionals03:57 - The Journey to Freelance Freedom19:46 - The Future of Salon Business Models28:23 - Building Community in Business31:01 - Creating Community Through Social Media44:47 - Transitioning to JENA: Empowering Solo Business Owners48:48 - The Importance of Online Presence for Businesses01:02:40 - Understanding Client Journey and Experience01:04:55 - Understanding Client Journeys and Effective Call To Action01:14:19 - The Learning Opportunity of Mistakes01:18:30 - The Evolution of Customer Experience
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What a conversation! I've known Wendy for a few years and have always found her insights into the business world helpful and thought provoking. In this episode we cover so much more than the title suggests, but there wasn't enough space.
Wendy shares her views of the USP the salon industry has for clients from the client perspective and we discuss how that personal touch we provide to our clients.
Wendy specialises in women in business and has recently formed Refirement UK to specifically advance awareness of women over 55 in the business world. As an often overlooked demographic with employers and many others believing that this group have reached the end of their use. We discuss the challenges this brings for women of that age now and also for those coming through from their 30's onwards. The myth needs to be dispelled and in an industry filled with women, many over the age of 40, and with more joining, there is an opportunity for business growth and development when harnessing the wisdom and experience available.
Wendy shares her thoughts on targeted marketing and how we can make the most of the growing client base of Over 50's who have an attractive disposal income for the services we offer. Getting the marketing right can increase your client numbers and this age group have higher loyalty values and so will only be good for your salon.
There is so much to unpack from research by Forbes that explains women starting a business aged 50+ are 2x more likely to succeed than the average 30 year old.
We discuss the generation gap and how using an idea Wendy has created called the Wisdom Bridge we may be able to address the chasm that appears to be forming in the industry.
You can connect with Wendy in the following ways:
www.wendygarcarz.com
Facebook
LinkedIn
To connect with me you can find all my links here
If you want to find out more about my podcast sponsor, Jena, you can visit my Jena Referral page here
Takeaways:
The importance of women over 50 in business is often underestimated, yet they possess invaluable experience. Mentorship can be a transformative relationship, enriching both the mentor and mentee equally. Embracing technology can empower mature women to thrive in modern business environments. It's crucial for salon professionals to adapt their business models to accommodate an aging workforce. Nurturing relationships with clients is essential; they seek not just services but emotional support. The 'Wisdom Bridge' initiative aims to connect experienced female entrepreneurs with those starting out.Chapters:
00:03 - Introduction to Inspiring Salon Professionals01:14 - Empowering Women in Business12:20 - The Evolving Role of Beauty Professionals17:41 - The Importance of Age and Experience in Business Ownership29:41 - Navigating Social Media for Business Growth36:44 - Navigating Personal Standards and Brand Visibility44:35 - The Power of the Over 55 Consumer Group53:31 - The Wisdom Bridge: Bridging Generations01:02:40 - The Journey to Becoming a Writer01:14:05 - The Importance of Lifelong Learning01:17:54 - Redefining Retirement for Women
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Welcoming Stephanie Stevenson to the Inspiring Salon Professionals podcast. Steph joined me recently for a catch up and a conversation that's long overdue.
Steph is a global business leader with over 30 years of experience in the hair, retail, and business sectors. Founder of the award-winning HNB Salon & Spa, she has collaborated with leading international brands and pioneered innovative strategies, blending AI and human dynamics to shape the future of business. A previous board member of the National Hairdressers/Beauty Federation, Steph is also a motivational speaker, industry awards judge, and is in the world of AI development. Her work with Kaikura, a personal development app, reflects her passion for driving innovation and supporting businesses to thrive in an ever-evolving global landscape.
In our conversation we talk through salon memberships, how the salon AI of the near future will be able to help you predict no shows, cancellations and individual client retail sales. We also talk through the struggles currently facing the industry in light of the Autumn 24 budget and the ongoing impact of client shifts since before, during and after the pandemic. Steph shares her list of must haves to be a successful entrepreneur and business owner in 2025 which includes enhancing your client experience, building your business skills and more.
It's a broad and long episode so buckle up if your on your school run, grab a cuppa or a wine if you're in the salon or at home and listen to what I know you'll find an interesting listen.
Follow Steph on Facebook
Link up with Steph on LinkedIn
Connect with me on my socials and website via my Linktree
If you've enjoyed this episode and want to help the podcast continue to thrive, please consider 'Buying Me A Coffee" Give £3 or multiples of to make a small contribution to the curation, production and information provided.
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In this episode of Inspiring Salon Professionals I talk with Mandie Holgate who is an international business coach and cheerleader.
In this episode we continue on the client journey series discussing the ways the clients find you online and how you can promote your business in different ways. Mandie is an expert in blogging for business and a good blog can bring you so much new business and ground you as THE expert in your area.
Mandie is the coach that makes dreams reality. When others say it's impossible that's when best selling author of Fight the Fear and Taking Control Of Your Mind steps in. Growing over 10,000 businesses and millions of people's skills in communication, Emotional Intelligence and confidence, Mandie has made a career out of making the impossible, possible.
Overcoming adversity and ill health, Mandie has spoken at international events around business, mindset and communication supporting teams from Virgin Care and WHSmiths, to the NHS and Small businesses around the world.
Her Can do attitude and fun lively approach makes the hardest conversations and challenges easier and they melt away.
With over 1000 strategies personalised designed by Mandie to help people succeed, 3 books, 14 courses and one mastermind group there’s a solution for all budgets.
To find out more about joining the BWN Insiders follow this link
https://www.thebusinesswomansnetwork.co.uk/bwn-insider-benefits/
You can simply Google Mandie and you'll find the vast amount of things she's known for or you can check out these links ....
https://www.facebook.com/TheBusinessWomansNetwork
https://twitter.com/BWNcouk
https://www.linkedin.com/groups/2633035/https://www.instagram.com/thebusinesswomansnetworkuk/?hl=en
https://www.instagram.com/mandieholgate/?hl=en
https://www.facebook.com/MandieHolgateFightthefearCoach
https://twitter.com/Mandieholgate
https://www.linkedin.com/in/mandieholgatefightthefear/
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Joining me on this episode is Debbie Allen, a salon professional and education expert who has over 40 years served. We discuss how your professional boundaries advise your clients on how your business operates, what they can expect and also how they help you maintain your own sense of self, wellbeing and business management. We share our experiences of when boundaries flex too much and what an unprofessional service can do for your client perception.
Debbie is a mindset and hypnotherapy coach as well as a salon industry education provider covering everything from entry level to advanced skills and through to helping professionals transition into education.
You can connect with Debbie through her Just Fabulous socials...
Debbie's Instagram
Debbie's Facebook
Head over to the Just Fabulous website and download Debbie's free Ebook - Raise Your Confidence Game .
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Welcome to the final part in the series on Customer Journey and in this episode I'm talking all things Reconnection.
How to communicate and maintain relationships with clients once they've walked out of your venue. The methods are varied and cover areas like:
Client goody bags with free gifts, merchandise, price lists - all tangible things to hold and commit their experience to memory and their sub-conscious mindLoyalty schemes - they'll want the next stamp and the incentive Recommend a Friend - they'll be talking about youEmailing and reconnecting with absent clientsEmailing as a follow up to their treatment - make them feel valued, educated, cared about and heardSocial media - VIP groups, communityMemberships and clubsThere are so many ways to keep up communication with your clients and I'd love to hear what you do to maintain that connection.
At the end of the episode I talk about my new venture, Sue Davies - Inspiring Business Excellence which I'm launching and will provide opportunities for you to connect with me to audit your business' client journey with the Client Experience Audit and also book my Mystery Shopper Audit.
The Client Experience Audit is FREE and takes you through a 26 question quiz to review your client experience through 6 areas. You'll receive an overall score along with feedback so you can see areas you're doing great and areas you may need to review. There is also the opportunity to book a review call with me to discuss how you can implement changes and adjust your client journey.
Take the FREE Client Experience Audit here
The Mystery Shopper Audit will provide you a full review of your discover, connection and booking processes with a feedback report. This is
Buy your Mystery Shopper Audit & Report £48.50 until 31/5/24 use code SL50 (usual price £97)
Buy your Mystery Shopper Audit, Report & 60 min Implementation Call £98.50 use code SL50 (usual price £197)
Want to get more organised in your business and work through your mission, goals, be more mindful and have all your planning in one place? Buy my new 6 month undated Salon Business Planner here with FREE postage!
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In this episode we continue the series on Customer Journey and look at departure and how that flows for your client.
Checking in with them on their happy level at the end of their serviceAftercare and homecare with professional recommendationsRebooking and payment with simplicity and easeValuing their visit and asking for feedbackThese elements are major factors in the experience they take away with them and will be part of what makes them want to reconnect.
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Welcome to the third part of my series on Customer Journey where we're exploring the variety of ways that you connect with your clients.
The ethereal nature of ambience is that something that your client may not be able to exactly put their finger on until it’s not right. Ambience is that feeling of niceness, comfort, and Mmm. It’s things like your venue being clean, hygienic, tidy, the right lighting, good brand colours, a clean toilet (yes, that’s part of it too, believe me as a someone who’s been mystery shopped and read mystery shop reports as a judge many times, I’ve witnessed several comments on how clean or dirty a client toilet was.
Things to look out for are…
· Lighting – soft in treatment rooms, task lighting at workstations, good lighting in your welcome area. If you only have one space, then have a mix of lighting elements so you can brighten or dim depending on task at hand
· Hygienic work areas, meaning no messy wax pots, no nail service dust, clean bottles. This type of attention to detail is not noticed when it’s done but when it’s left out of daily routines it’s the elements that the client will remember negatively.
· How are your work areas set up to welcome a client? What is your towel set up like? Do you use a heated underblanket or a cool blanket if you have clients that are going through menopause and may need something cooler.
· How do you adapt your service for clients that may need other types of support, providing inclusive based services for other humans that you need extra awareness to help them feel they can connect with you. Think of the deaf community, neurodiverse people, menopausal women - the list is quite endless but if you can hone in and show you understand, can adapt services and can assist them they will arrive and be loyal to you in the longer term.
The website is going to be moving to a new home shortly, so the best place to connect is on my Inspiring Salon Professionals Facebook group and I also host and manage a group called UK Salon Professionals & Education Providers Business Advice & Guidance where there is a collective of approved experts and coaches to help you grow your business.
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Welcome to Part 2 of the Customer Journey series I'm sharing over the next few weeks.
The Welcome you provide for your clients is a fundamental part of why they revisit your business. If you get your welcome right, it tells the client that they've chosen well, that you align with them and that you are a pleasant and positive place to spend their money in return for the service you provide.
Everything we do within the salon industry is about providing service and that service needs to be consistently at the same high standard. Everyday should be an award-winning salon day, whether you've won awards or not. As an industry we should all be operating at that level to elevate the consumer view of what we do and to ensure that we represent our industry well.
How you greet your clients when they arrive often serves as the first in-person-contact they have with you and your business and sets the tone for their experience. Creating a welcoming space will enhance, even subconsciously, their likelihood of returning as they’re eyes, ears, nose, and hands will be filling up their senses of what they are experiencing. Check the following areas:
· Ensure the entry/reception area is clean, organised, and easy on the eye
· Give a warm welcome by using their names and mentioning the service they're having, those touches mean a lot
· Make sure you're attentive, friendly, and knowledgeable about salon services and any offers you have
· Offer refreshments, current magazines etc that fit your client demographic
Subconscious messaging will be picked up by your client and will reinforce their internal 'I'm in the right place' checks.
How does your current Welcome look? Could it do with a review? Remember first impressions count and those first impressions are revisited every time they come for their service.
Join me on my Facebook group and look forward to sharing more on Customer Journey next time.
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Customer Journey is about the first moment of connection through to that long lasting bond that you have with regular clients who value you and what you do and you value them for continuing to be part of your business journey.
In the coming episodes I'm going to be talking to you about the different elements that make up this part of your business - the UXP (User Experience) - and how you can make that connection stronger and more appealing to a potential client.
In this episode we'll cover Discovery which is all about what happens once that person has had the idea that they want to book a service and what they do next? We'll look at Google, websites and social media and discuss how attracting your ideal client is about more than just having a presence.
How does your business stand out against the other salons around you? How are you connecting when clients are doing their research? Do you have …
· Your Google Business Profile. This is a hugely important piece of your marketing and gives potential clients an awareness of all the vital information without looking for your website or socials and puts you on that handy map on Google. Used well Google Business Profiles can create a great online shop window for your business, which is even more important if you don’t have a physical shop window.
· Do you let your potential clients know what your accessibility levels are? For example, are you wheelchair accessible, deaf accessible, do you provide silent treatments, are you trans aware? All these elements and more can welcome different communities to your business.
· An up to date and current website that provides information about the business including treatments, pricing and booking options. Make sure that the information is current.
· An up to date and current social page on Facebook or Instagram
These 3 areas are the first points of contact for any new client in today’s world. Yes, some may do the old-fashioned thing of walking past a few times if you have a high street venue, and then coming in for a price list, but with more home-based businesses than ever, your online presence is how they do ‘a walk by’. Don’t miss this opportunity to connect with positivity and professionalism.
Over the coming weeks we'll be unpacking more about this as I take you on a journey through your own business and look at ways you can adjust your outward messaging to attract more ideal clients.
Join me on my Facebook group
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This week's episode is about how your perspective and outlook can impact your world and how sometimes things can get skewed as we literally can't see the wood for the trees. My woods cleared this week as the view I look out on while I work has been a run of 12ft high Leylandii conifer trees that blocked my view to the the world beyond my boundary. This week they were removed as we are replacing them with a 4ft fence so we can have a clear view, less maintenance and actually see a horizon (well nearly). This has been a very physical removal and replacement of a boundary but I've also been taking time out after a very hectic few months to reflect, practice some self care and to look at my future pathway with more clarity.
As an industry we are facing uncertain times and a future that is unknown. This is pretty much a constant, although with each set of challenges we often feel that it's the first time we've experienced these things. In this episode I'm asking you to reflect on where you are, what your concerns are for the future, what you can do about those concerns now and whether you need to adjust your boundaries around that.
There is much we can do to practice living in the moment and sometimes the waiting for something to happen that will be the right thing can be the last thing you need. Acting in preparation is always more beneficial than waiting in trepidation.
Join me on Facebook and don't forget to subscribe and share the podcast if you've enjoyed the content.
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Join myself and Ryan Power of Salonology as we take a deep dive into what makes you stand out in the marketplace to your clients, both potential and existing and how to use email to make the difference in your business. The conversation is over 2 episodes as we discussed a whole lot more than we first set out but wanted to share all the nuggets.
Over the 2 parts we talk about how you talk to them about you, your business and the services you offer is a vital part of building your clientele. We talk about the voice you use, the stories you share and how you can do this using email. Most of the salon industry drew a collective sharp intake of breath when Meta recently went down for a few hours as there was a huge question mark over whether they'd been hacked and lost not only their personal social world but more financially affecting, whether they'd lost contact with their community and clients. I knew that Ryan had an answer for this dilemma as we all need to understand we do NOT own the data on Meta and as Ryan explains in the episode we are merely tenants, renting space from Mr Zuckerberg. Email presents an opportunity for you to grow your business away from the risks associated with hosting your business on your socials. It's a lesson we all need to hear and I know the value in this episode.
Ryan and I meander through some other areas of marketing along the way and share thoughts, experiences and methods to make your business prosper.
About Ryan
Ryan Power is co-founder of salon coaching and mentorship brand Salonology and is a self confessed marketing geek. A former day spa and salon owner, he and wife Hollie have, for the last decade, helped more than 5,000 other salon owners with their courses, guides and programs - all under the Salonology banner - including 400 salon owners who are a part of the Salonology 'Gold Club' group coaching experience. He's also the author of two salon marketing books; "the Successful Salon Marketing System" and "The Customer Is Always Right (And 7.5 Other Outdated Myths Which Are Destroying Your Beauty Business)". When not helping salon owners to live their best salon life Ryan can be found loitering with intent in the hummus aisle of the local supermarket.
Here's Ryan's links so you can join him on his journey to share his marketing skills to the masses of the salon industry.
Grab my new book for just £1 (plus the postage)
Join our Gold Club (with a £297 saving for March 2024)
Spend a day with Ryan at bootcamp! 8 UK locations
Free Facebook community
Facebook page
Salonology Instagram
Ryan's Instagram
You can download my Inspiring Salon Professionals Free Guides at www.suedavies.org
Don't forget to share and subscribe to the podcast!
Thanks for listening
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Join myself and Ryan Power of Salonology as we take a deep dive into what makes you stand out in the marketplace to your clients, both potential and existing and how to use email to make the difference in your business. The conversation is over 2 episodes as we discussed a whole lot more than we first set out but wanted to share all the nuggets.
Over the 2 parts we talk about how you talk to them about you, your business and the services you offer is a vital part of building your clientele. We talk about the voice you use, the stories you share and how you can do this using email. Most of the salon industry drew a collective sharp intake of breath when Meta recently went down for a few hours as there was a huge question mark over whether they'd been hacked and lost not only their personal social world but more financially affecting, whether they'd lost contact with their community and clients. I knew that Ryan had an answer for this dilemma as we all need to understand we do NOT own the data on Meta and as Ryan explains in the episode we are merely tenants, renting space from Mr Zuckerberg. Email presents an opportunity for you to grow your business away from the risks associated with hosting your business on your socials. It's a lesson we all need to hear and I know the value in this episode.
Ryan and I meander through some other areas of marketing along the way and share thoughts, experiences and methods to make your business prosper.
About Ryan
Ryan Power is co-founder of salon coaching and mentorship brand Salonology and is a self confessed marketing geek. A former day spa and salon owner, he and wife Hollie have, for the last decade, helped more than 5,000 other salon owners with their courses, guides and programs - all under the Salonology banner - including 400 salon owners who are a part of the Salonology 'Gold Club' group coaching experience. He's also the author of two salon marketing books; "the Successful Salon Marketing System" and "The Customer Is Always Right (And 7.5 Other Outdated Myths Which Are Destroying Your Beauty Business)". When not helping salon owners to live their best salon life Ryan can be found loitering with intent in the hummus aisle of the local supermarket.
Here's Ryan's links so you can join him on his journey to share his marketing skills to the masses of the salon industry.
Grab my new book for just £1 (plus the postage)
Join our Gold Club (with a £297 saving for March 2024)
Spend a day with Ryan at bootcamp! 8 UK locations
Free Facebook community
Facebook page
Salonology Instagram
Ryan's Instagram
You can download my Inspiring Salon Professionals Free Guides at www.suedavies.org
Don't forget to share and subscribe to the podcast!
Thanks for listening
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Join me on this International Women's Day as I talk about collaboration amongst women and why we are more than "JUST'. In today's industry we experience unconcious bias regularly from the media, our families, teachers, careers advisors but worse is when we do it to ourselves. When was the last time you said, 'I just have a home salon', 'I just do nails' etc
We are more than 'just'. The salon industry is full of intelligent, academic, skilled, experienced, dedicated professionals who excel every day and should be celebrated.
Join me on my other episodes on my website and on my Facebook group
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