Afleveringen
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BOOK A FREE PODCAST COACHING CALL NOW!
Get on Tim's Calendar here: https://calendly.com/timwohlberg
Choosing the wrong podcast format could be costing you leads and listeners. Hereâs how to pick a format that actually grows your business.
Your podcast format might seem like a small decision, but itâs a big one, especially if your podcast is part of your marketing strategy.
In this episode, I walk you through why choosing a podcast format by default (usually the interview style) can cost you big timeâand how to choose the one that will actually serve your listener, showcase your expertise, and help grow your business.
What we cover in this episode:
The biggest mistake most new podcasters make when choosing a format
Why âeveryone else is doing itâ is a terrible reason to use the interview style
Solo, interview, NPR-style, and panel formatsâand how to know which oneâs right
How to choose a format that aligns with your business goals
When to blend formats (and how to do it right)
The importance of structure, consistency, and listener expectations
How the right format builds authority and helps generate leads
The two questions that should drive every podcasting decision you make
Whether youâre launching a new podcast or trying to improve one thatâs underperforming, this episode will help you rethink how you show up for your audience and make sure your format is doing its job.
If you're still not sure what format will serve your business best, we can help.
Book a FREE podcast coaching call at PodcastPerformanceCoach.com
Or check out our 1:1 coaching programs:
â Concept to Casting for new podcasters
â Podcast Tune-Up for shows that need realignment
Don't let the wrong podcast format keep you from the results you want.
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Donât Start a Podcast Without a Plan (4 Steps to Launch a Podcast That Works)
Already have a podcast? Fix whatâs not working with the Podcast Tune-Up:
Starting from scratch? Get 1:1 coaching with Concept to Casting:
Book a FREE podcast strategy call to see where your podcast fits in your business:
PodcastPerformanceCoach.com
Thinking about starting a podcast for your business?
Got a mic? Then you're good to go!
WRONG. Youâre already off track.
A podcast can be an incredible tool to build authority, generate leads, and grow your businessâbut only if itâs done right. In this episode, Iâm breaking down 4 essential steps to launching a podcast that actually serves your business.
In this episode, youâll learn:
Why knowing your business first is critical (and the 4 questions to ask yourself before you launch)
How to align your podcast with your brand so it attracts the right audience
The key to making your podcast a lead-generating machine (instead of just a fun side project)
Why ROI matters more than downloadsâand how to measure success the right way
Bonus: Want a podcast that works for your business? Letâs make sure itâs built for success.
Book a free coaching call to get clarity on your podcast strategy:
https://calendly.com/timwohlberg
Resources & Next Steps:
Already have a podcast? Fix whatâs not working with the Podcast Tune-Up:
Starting from scratch? Get 1:1 coaching with Concept to Casting:
Book a FREE podcast strategy call to see where your podcast fits in your business:
PodcastPerformanceCoach.com
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Zijn er afleveringen die ontbreken?
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Get your Podcast Tune-Up today: PodcastPerformanceCoach.com/podcast-tune-up.
Your podcast branding might be turning listeners away without you even realizing it! From vague names to misaligned messaging, these mistakes could be hurting your showâs growth.
In this episode, I break down 4 branding red flags that might be confusing your audience and keeping your podcast from attracting the right listeners.
4 Red Flags Your Podcast Branding Needs a Fix
Your podcast name is too vague, generic, or unclear
Your branding doesnât match your business or niche
You donât have a tagline that explains your showâs value
Youâre not speaking the language of your ideal audience
A confused audience wonât stick around. Letâs fix that. Tune in for practical strategies to align your podcast branding with your business and audience.
Fix Your Podcast Branding & Get More Listeners and Leads
If your podcast isnât attracting the right listeners or converting them into leads, itâs time for a Podcast Tune-Up. One of the six steps in our program is making sure your podcast is on-brand, on-message, and optimized for the right audience.
Get your Podcast Tune-Up today: PodcastPerformanceCoach.com
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đŻ Podcast Tune-Up: Make sure your podcast is optimized to attract and engage the right audience â PodcastPerformanceCoach.com/podcast-tune-up
đŻ Not Sure What's Wrong with Your Show? Find out by doing my 7-point free Podcast Audit â PodcastPerformanceCoach.com/free-podcast-audit
Donât Just TalkâListen! How to Actually Engage Your Podcast Audience
Your podcast shouldn't be a one-way street. If your audience is only passively listening and never engaging, youâre missing a massive opportunity.
In this episode, I share:
â The 3 best places to engage with your audience
â How to ask questions that actually get responses (I'm polishing up an old Radio Gem)
â The #1 mistake podcasters make when trying to boost engagement
If youâre podcasting for your business, engagement isnât just about growing your audienceâitâs about building relationships, refining your message, and turning listeners into leads.
Ready to make engagement EASY? Hereâs what we cover:
The 3 Best Places to Engage Your Podcast Audience:
1ď¸âŁ Social Media â Pick ONE platform and optimize it. No scavenger hunts! Tell listeners exactly where and how to engage.
2ď¸âŁ Private Communities (Substack, Facebook Groups, etc.) â Build deeper relationships off social media.
3ď¸âŁ Your Email List â Newsletters donât have to be one-way! Use your emails to start real conversations.
BONUS: How to Ask for Engagement the Right Way
Most podcasters ask the wrong questionsâso nobody responds. I share my black-and-white question strategy (a talk radio secret!) that will instantly boost engagement.
Links & Resources Mentioned in This Episode:
đŻ Podcast Tune-Up: Make sure your podcast is optimized to attract and engage the right audience â PodcastPerformanceCoach.com/podcast-tune-up
đŻ Substack for Podcasters: A powerful platform for audience engagement â Substack.com
đŻ Not Sure What's Wrong with Your Show? Find out by doing my 7-point free Podcast Audit â PodcastPerformanceCoach.com/free-podcast-audit
Listen now and stop the one-way engagement today!
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FREE Podcast Audit - a quick 7-step diagnostic tool to uncover whatâs working, whatâs not, and how to fix it.
Get a REE Podcast Audit HERE
Need a Podcast Tune-Up? Improve your podcast ROI with 1-on-1 coaching.
Podcast Tune-Up Details
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If your downloads are low, your show might not be as discoverable as you think. And thatâs costing you listeners and leads. Hereâs where your podcast must live to maximize growth.
The 3 Places Your Show Needs to Live to Fully Optimize Your Podcast
1ď¸âŁ Your Website
Your podcast should be on your business website for SEO benefits, improved searchability, and to help convert listeners into clients.
No website? Podpage is an easy-to-use option for podcasters. Check it out here.
2ď¸âŁ Every Podcast Platform
Are you only on Spotify? Thatâs a lot of missed opportunities. Your podcast needs to be on all major platforms, including:
Apple Podcasts
Spotify
Amazon Music
iHeartRadio
Overcast, Pocket Casts, and more
Check your podcast hostâs distribution settings to make sure you're reaching the widest possible audience.
3ď¸âŁ YouTube & YouTube Music
YouTube is a search engine powerhouse and one of the fastest-growing places for podcast consumption. Even if you donât record video, you should:
Create a dedicated YouTube channel for your podcast
Upload audio episodes with a static image or waveform
Make a playlist and turn it into a podcast on YouTube Music
Optimize descriptions for searchâdonât copy/paste from your website or podcast apps
Need help setting this up? Listen to Episode #203: Google Podcasts is Dead! for a step-by-step guide.
Note: Each platform should have a slightly different description to improve discoverability. Google penalizes duplicate content.
Ready to Get More Listeners?
If your podcast is available everywhere but still isnât driving leads or sales, it might be misaligned with your business.
Take the FREE Podcast Auditâa quick 7-step diagnostic tool to uncover whatâs working, whatâs not, and how to fix it.
đ Get the FREE Podcast Audit here.
Find full show notes & resources at PodcastPerformanceCoach.com.
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Get Your Free Podcast Audit Here
Are your podcast episode titles helping your show thrive, or are they holding it back?
A poorly written title can kill your downloads, lose listeners, and leave your podcast buried in search results. But hereâs the good news: you can fix them!
In this episode, Iâll show you how to breathe new life into underperforming episodes by giving their titles a makeover. Learn how to:
Identify which episode titles need an update (hint: look for low performance, outdated relevance, or poor SEO).
Craft new titles that grab attention, create curiosity, and resonate with your target audience.
Use actionable language, numbers, and keywords to boost discoverability and drive clicks.
Avoid the dark side of titlingâno clickbait or empty promises here!
Experiment, track performance, and use insights to optimize future episodes.
Your episode titles are your first impression and your biggest opportunity to stand out in a crowded podcast landscape. Whether youâre trying to attract new listeners, generate leads, or increase downloads, this simple strategy can make a massive difference.
Donât let stale titles stop your showâs success. Start optimizing and watch your podcast grow!
Need help diagnosing other factors holding your show back? Grab my free Podcast Audit at PodcastPerformanceCoach.com or find the link in the show notes. Itâs a quick and easy way to check your podcastâs alignment with your business goals and get actionable insights to improve your ROI.
Listen now and make your titles work as hard as you do!
Step-by-Step Guide to a DIY Podcast Audit Improve your PODCAST ROI in less than 1hr. FREE 7-Point Podcast Audit for Entrepreneurshttps://podcastperformancecoach.com/free-podcast-audit/
Additional Resources:
https://podcastperformancecoach.com/081-why-you-need-good-episode-titles-for-your-podcast/
https://podcastperformancecoach.com/139-top-3-mistakes-to-avoid-with-podcast-episode-titles/
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Think podcasting is just for B2C? Think again.
I break down 5 powerful ways to use your podcast as a B2B marketing tool. From building authority to closing deals, your podcast can do more than you thinkâif you do it right.
Hereâs what youâll discover in this episode:
Build Authority: Show up consistently and share your expertise to position yourself as the go-to expert in your industry.
Borrow Credibility: Feature respected guests to signal you're playing in the big leagues and expand your reach.
Boost Discoverability: Use SEO and social media to make your podcast easier to find and enhance your online presence.
Build Trust: Nurture relationships with your ideal clients through consistent, valuable content.
Close Deals: Incorporate your podcast into proposals and showcase episodes as social proof to seal the deal.
Youâll also learn why keeping your podcast listener-centric is critical to its success as a marketing tool and how to align your show with your business goals for maximum ROI.
Episode #222:
https://podcastperformancecoach.com/222-generate-quality-leads-podcast/
Ready to make your podcast the ultimate tool for authority, trust, and sales? Press play.
Check out the Podcast Tune-Up Program
or learn more about Concept to Casting Podcast Launch Program on my website:
PodcastPerformanceCoach.com.
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Whatâs Next for Podcasting in 2025? (Hint: Itâs Not Just About Video)
Podcasting is growing up fast, but are you keeping up? From political candidates hitting the mic to the rise of video podcasts, 2024 was wildâand 2025 is shaping up to be the same. Are you staying ahead of the curve?
I found a great article on Cohost's website about what 2025 has in store for podcasters. I'll link to those 25 trend predictions in the show notes if you want a more in-depth look into the future. But here are mt top 3 from the list.
Hereâs what youâll learn in this episode:
Creative Monetization Tactics: Discover new ways to make your podcast work harder for your business. Dynamic ads, private podcasts, and more!
The Rise of Video Podcasting: Why video matters more than everâbut why you shouldnât jump on the bandwagon without a plan.
The Power of Authenticity: In a world flooded with AI, your unique voice is more valuable than ever.
The Case for Micro Podcasts (Bonus Trend): Why shorter, snackable episodes might be the next big thing.
Why this matters for you:
If you're an entrepreneur using your podcast to generate leads, establish authority, or boost sales, these trends are worth paying attention to. But here's the kicker: trends come and go, and not every trend is right for your show. I'll share how to stay listener-focused and make the right decisions for your podcast and business.
Mentioned in this episode:
Want to align your podcast with your business goals? Check out the Podcast Tune-Up Program for a step-by-step guide to realigning your show and boosting your ROI.
Link to the full 2025 podcast trend predictions from Cohost (in the show notes).
Stay ahead of the curve, stay true to your audience, and make 2025 your podcastâs best year yet.
Learn more about the Podcast Tune-Up Program â PodcastPerformanceCoach.com
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Make Your Mic Matter: My Top Podcast Microphone Picks
Your microphone is the most critical piece of podcasting equipment, yet too many podcasters are using the wrong oneâor using it the wrong way. In this episode, Iâll help you choose the best microphone for your podcast, no matter your budget.
Weâre talking about:
Why your microphone can make or break your podcast.
The truth about the Blue Yeti and Joe Roganâs Shure SM7B. - If it's too late and you already bought the Yeti - WATCH THIS video on how to use the YETI properly - https://youtu.be/0W7B7kxQdmc
My top 3 microphone recommendations for beginners, intermediate podcasters, and pros.
Plus, Iâll share tips on how to optimize your sound with simple tweaks to your recording environment and technique. Whether youâre just starting out or looking to upgrade, this episode will help you sound like a pro.
Links and Resources Mentioned in This Episode:
My Recommended Microphones
Free Coaching Call
Invest in your podcastâs success and discover how the right microphone can elevate your sound, your authority, and your impact.
Letâs make your mic matter!
Ready to upgrade your podcast mic setup?
Check out my recommendations and get started sounding better today.
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Feeling podcast burnout?
Youâre not alone. Learn how to take a break from podcasting without losing momentum or disappointing your listeners.
Taking a vacation or enjoying family time shouldnât mean letting your podcast audience down. In this episode, I share two powerful strategies for repurposing content, so you can keep your show running even when you need a breather. Whether itâs for the holidays, a summer break, or just a hectic week, these tips will save you time and keep your listeners engaged.
Hereâs what I cover:
Republishing Old Episodes (with a Fresh Spin): How to bring back fan favorites with a new intro and outro that make them feel relevant and fresh. Creating Patchwork Episodes: Collect past golden nuggets and turn them into âbest ofâ content with curated themes, saving you time while delivering tons of value. Batching âBreakâ Episodes: Plan ahead so youâve got content ready for those busy weeks or much-needed vacations.Plus, I explain why repurposing content isnât just about saving timeâitâs about showcasing the best of your podcast while staying consistent for your audience.
If your back catalog feels more like a pile of âmehâ than âmust-listen,â Iâve got you covered. Check out the Podcast Tune-Up Program to realign your podcast with your business goals and create episodes that are always worth revisiting.
Ready to learn how to keep your podcast alive while taking a break? Hit play now!
Resources & Links Mentioned:
Podcast Tune-Up Program Episode 122: Learn about podcast content themes. -
Wondering how to get more quality leads from your podcast?
The classic lead magnet is just one way to capture interest, but there are other, less conventional ways that can yield high-quality leads. In this episode, I share four powerful strategies that go beyond the usual funnel approach, so you can start generating leads that truly align with your business and convert with ease.
Hereâs a quick look at these lead-gen ideas:
Invite Ideal Clients as Guests
Bring potential high-ticket clients onto your show as guestsâif done right, this can build trust and lead to conversions. I share how one client is winning with this approach and how you can too.
Create an Exclusive Community
Extend your podcastâs reach by creating a fan club or private community. One of my clients uses Skool to bring listeners together for more value, which nurtures leads and strengthens loyalty.
Run a Strategic Contest
Everyone loves a contest, but it only works if the prize is aligned with your ideal clientâs interests. A client of ours offers program scholarships, driving engaged leads and growing her list.
Use Audience Engagement as Lead Gen
Encourage listeners to submit questions, share stories, or attend a virtual meet-up. Not only does this generate content ideas, but it also builds a list of qualified leads.
Remember: These lead-gen strategies only work if your show is attracting the right audience. To make sure your podcast is aligned with your business goals, download my free Podcast Auditâthe link is below. Itâs a quick diagnostic tool to help you confirm if your podcast is set up for success.
Get your FREE Podcast Audit here
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Are you wasting your first 30 seconds?
Is your podcast intro turning people away?
Too many podcasters kick off with random chit-chat, life updates, or awkward mic adjustments. Donât let that be you!
Youâve got just half a minute to hook a new listener, and if you donât, theyâre moving on. In this episode, Iâm breaking down exactly how to craft an intro that grabs attention and keeps your listeners around for the full episode.
Weâre talking about creating a powerful Podcast Promiseâan intro that lets listeners know exactly what theyâre going to get by hitting play. Hereâs how to set it up for maximum impact:
Your Showâs Name & Your Name
Let listeners know who you are and what show theyâre tuning into. Skip the laundry list of credentials; just get to the point.
Who Your Show Is For
Call out your audience directly. Donât try to appeal to everyoneâbe specific. You want listeners to feel like this show is for them.
What You Deliver Every Episode
Tell them what they can expect from your show. Be clear about what you bring to the table, but keep it tight. Is it actionable tips? Case studies? Inspiring conversations? Make it clear and avoid a catch-all list.
The Outcome or Long-Term Benefit
Give them a reason to keep coming back. What problem are you solving for your listeners? Whatâs the long-term benefit theyâll gain if they stick around? This is where your podcast promise seals the deal.
The right intro doesnât just attract the right listenersâit repels the wrong ones. If your content isnât a match for someone, you want them to know right away so they donât waste their time (or yours!). A strong podcast promise attracts those who are primed for what you offer, making it easier to turn listeners into loyal fans and even clients.
Want to hear an example? I share a powerful podcast promise from one of my clients that perfectly illustrates how a clear intro not only brings in the right audience but also pushes away the wrong one.
So, is your podcast intro doing the heavy lifting it should? Use this checklist to put yours to the test:
Show Name & Host Name
Target Listener
What You Consistently Deliver
Long-Term Benefit for Regular Listeners
Put your podcast intro to the test and make sure itâs as strong as it can be. With the right intro, youâll hook listeners early, build authority, and set your podcast up to serve you, your audience, and your business.
Now that you've analyzed your intro, let's have a look at your whole podcast (and find out how to improve your podcast ROI). Grab my free Podcast Audit.
Want more tips on perfecting each part of your podcast? Check out related episodes on show intros, topic intros, and guest intros right here:
185: Why Your Guest Intro Sucks
148: Nail Your Podcast Guest Intro Every time
40: How to Properly Introduce Your Podcast Guest
34: Hook Listeners with an Effective Podcast Intro
23: Is Your Professional Intro a Turn-Off?
04: Creating Great a Podcast Intro
92: Why Niche Podcasts are Killing It
93: How to Niche Down Like a Pro
216: Overcome the Fear of Niching Down Your Podcast
201: 5 Ways to Pivot Your Podcast for a Better Return on Your Investment
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Are your podcast listeners taking action or just tuning in?
If your Call-to-Action (CTA) isnât driving results, itâs time to rethink your strategy.
In this episode, Iâm breaking down how to create a CTA that actually works. Whether your goal is to increase engagement, drive traffic, or generate leads, your CTA needs to be aligned with your business goalsâand thatâs where a solid strategy comes in.
First things first: you need one CTA per episode. Just one clear, specific action for your listeners to take. If you throw out multiple CTAs, theyâll do nothing. Letâs keep it simple and strategic.
Now, letâs talk about how to make sure your CTA serves your business. Are you asking listeners to do what you really need them to do, or just what you think you should be asking for? If your business needs more engagement, more traffic to your website, or a push in a specific part of your marketing funnel, your CTA should support that step in your customer journey.
And hereâs the key: make sure your CTA is relevant to the content of your episode. For example, in this episode, weâre talking about CTAs, so it only makes sense to point you toward a tool that helps you refine yours. Thatâs why I mention the Podcast Tune-Up Program in this episodeâitâs designed to help podcasters like you align your show with your business goals, refine your CTA, and improve your podcastâs performance.
Finally, take a close look at the data. Whatâs working? Whatâs not? If you notice one type of CTA consistently gets responses, lean into that. But if something isnât pulling its weight, it might be time for a change.
Hereâs your action step for today: review your current CTA strategy.
Is it working for your business? Does it align with your content and your customer journey? If youâre feeling stuck, thatâs where the Podcast Tune-Up Program comes in. Together, weâll get your podcast (and your CTA) on track to deliver real results.
https://podcastperformancecoach.com/podcast-tune-up/
102 How to Help Your Listener Take the Next Step 189 The 3 Parts of a Powerful Podcast Call to Action -
Want to grow your podcast audience using Other People's Podcasts (OPP)? It's a great strategy, but we need to discuss one crucial piece of the puzzle: how to be a fantastic guest.
In this episode, Iâm diving into what it takes to be the kind of podcast guest hosts want backâand more importantly, the kind that audiences remember. Because letâs face it, if youâre a guest who shows up unprepared, sounds awful, or doesn't promote your appearance, youâre not going to see the results youâre hoping for. And you can kiss those future invitations goodbye!
Hereâs how to be a great podcast guest every time:
Show Up Prepared: Itâs not rocket science. Listen to a few episodes, know the host's name (and how to pronounce it!), and understand their audience. Bring value by aligning your points with their audienceâs needs, and donât forget to have a memorable story ready to back up your message.
Sound Great: You wouldnât show up to a job interview in sweatpants, so why show up to a podcast sounding like youâre recording in a tunnel? Use your podcast mic, find a quiet space, and make sure your sound quality reflects your brand. Need mic tips? Check out episodes 163, 157, 134, and even my very first episode!
Be Gracious and Promote the Episode: Once the episode is live, thank the host publicly and share it across your socials. This isnât just about being politeâitâs about leveraging social proof. Promoting your guest appearance builds your credibility (and makes hosts more likely to invite you back).
Build Long-Run Relationships: Podcasting is about creating connections. When youâre a great guest, you open doors for future collaborations. Maybe the host will refer you to other podcasters or shout you out in future episodes. Itâs all about creating a positive ripple effect.
The Bottom Line: Being a great guest is about positioning yourself as a trusted expert, building relationships, and leveraging your appearances to grow your audience. When you do this right, guesting on podcasts becomes a winning strategy.
Ready to level up your podcast guesting game? Hit play and letâs make sure youâre the kind of guest everyone wants on their show!
And if youâre using podcasting as a marketing tool for your business, subscribe for more 5-minute actionable tips. Want to make sure your podcast is set up for success?
Grab your FREE Podcast Audit at PodcastPerformanceCoach.com.
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How do you grow your podcast audience in a crowded space?
In this episode, Iâm sharing one of the most effective strategies Iâve seen: Other Peopleâs Podcastsâor as I like to call it, OPP (yeah, you know me).
Being a guest on other podcasts is one of the best ways to get your message in front of new listeners who could become loyal fans (and customers!). Iâve seen my clients grow their downloads, generate leads, and even land high-ticket clients using this exact strategy.
But here's the thingâyou have to do it right. Itâs not just about saying yes to any podcast that invites you. Itâs about getting your message on shows that actually attract your ideal audience.
In this episode, I cover my top 3 tips for successfully growing your audience through podcast guesting:
Quality over Quantity â Don't focus on booking tons of appearances. Focus on booking the right shows, ones that have listeners who are your ideal clients.
Have 3 Powerful Topics Ready â Know the most valuable ideas and stories that you can deliver on any show. The more prepared you are, the more impactful your appearance will be.
Pitch with Integrity â Do your research, make your pitch relevant to the podcast, and be authentic. Donât waste anyoneâs time, including your own.
Following these tips will help you land podcast appearances that can seriously expand your reach.
And, if you want to make sure your own show is ready for the new listeners you're about to attract, Iâve got a free 7-step podcast audit you can grab. Itâs a diagnostic check to make sure your podcast is share-worthy and set up to convert listeners into fans.
Grab it at: PodcastPerformanceCoach.com/free-podcast-audit
Letâs make sure your podcast is working as hard as you are!
In this episode I reference a podcast guesting service.
Check out INTERNET CONNECTIONS.
Additional Episodes on Guesting:
085 How to Grow Your Podcast by Being a Great Guest -
In this episode, weâre talking about something that every podcaster needs but most are too scared to doâa podcast audit.
GET YOUR FREE PODCAST AUDIT NOW (Instant Access)
https://podcastperformancecoach.com/free-podcast-audit/
An audit sounds scary, right?
Like thereâs a bunch of red tape, forms, government officials, and a quest for long-lost receipts involved. But I promise you, this is nothing like that. Think of it more like a health check-up for your podcast. Just like you go to the doctor to make sure everythingâs running smoothly, your podcast needs a regular check-up too.
So why is this important?
First, your podcast is a direct reflection of your brand. If your audio quality is fuzzy, your content is meandering, or your messaging is as clear as mud, then guess what? Your listeners are seeing that mess too. An audit will help you identify if your podcast is reflecting your brand the way you want it to.
Second, if you're an entrepreneur or business owner, podcasting isnât a hobbyâitâs a serious marketing tool. Youâre investing time, money, and a whole lot of love into your show, but if youâre not seeing real resultsâwhether thatâs more leads, more authority, or more salesâthen somethingâs off. A podcast audit helps you figure out where your efforts are falling flat and what you can do to start getting the ROI you deserve.
Third, you donât know what you donât know. Maybe you started your podcast because someone said you should, or you saw other people using podcasting to increase their visibility. And thatâs great! But thereâs more to podcasting than just publishing regularly. If you want to get more out of your podcast than just 'having a podcast', you need to dig a little deeper. A podcast audit shows you what youâre missing so you can take your show from good to great.
Now you're wondering how to actually do a podcast audit...hereâs the best partâIâve got a free 7-step podcast audit process that Iâm sharing with you. Itâs a comprehensive, step-by-step guide thatâll help you diagnose whatâs really going on with your podcast so you can make informed decisions about how to improve it (and boost that ROI).
So what are you waiting for?
Head over to PodcastPerformanceCoach.com/free-podcast-audit and grab your free podcast audit. Letâs turn your podcast into the marketing tool it was always meant to be.
GET YOUR FREE PODCAST AUDIT NOW (Instant Access)
https://podcastperformancecoach.com/free-podcast-audit/
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Are you afraid that niching down will shrink your podcast audience?
Think again! In this episode, Iâll show you why going ânice and nicheyâ could actually be the best move you ever make for your podcast.
Spoiler alert: Itâs not about getting more listeners; itâs about getting the right listeners.
We all know the temptation to appeal to everyoneâafter all, who wouldnât want a massive audience? But unless youâve spent decades building your brand like Joe Rogan, going broad is a recipe for getting lost in the noise. Instead, Iâm here to tell you that focusing on a specific, well-defined niche can sharpen your podcastâs edge, grow your authority, and lead to better conversions.
In this episode, I dive into the real-life success stories of podcasters just like you who were hesitant to niche down, but once they did, they saw massive growthânot just in their listener base, but in their business as well.
Key Takeaways:
The Myth of the Niche: Why trying to be the next Joe Rogan isnât a winning strategy for most podcasters.
Tracyâs Transformation: How narrowing her focus to boudoir photography turned a struggling podcast into a thriving business tool.
Andreâs Breakthrough: By zeroing in on reputation management for gyms, Andreâs podcast became the go-to resource for gym owners looking to stand out.
Overcoming Niche Fear: Practical steps to stop chasing everyone and start building a loyal, engaged audience that converts.
The Power of Deep Connection: How Innaâs pivot to a Hashimotoâs health podcast brought her back to the top of her field.
Why More Downloads Arenât the Answer: Why focusing on niche content can lead to more sales and a more loyal audience.
Donât let the fear of narrowing your focus hold you back from podcast success. Embrace your niche, and watch your podcast not just grow, but thrive.
Ready to Niche Down?
If youâre still on the fence about niching, letâs talk.
Book a free podcast coaching call, and Iâll help you find the perfect niche that aligns with your expertise and audience.
Head over to PodcastPerformanceCoach.com and letâs get your show working smarter, not harder.
Resources:
Podcast Tune-Up Program
Free Podcast Coaching Call
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Is AI threatening your podcastâs visibility? Find out how to stay ahead (and findable).
Search engines are changing, with AI-generated answers often superseding website recommendations. What does this mean for your podcastâs SEO and organic reach? If your podcast has been a major contributor to your websiteâs SEO, this shift could impact your visibility and growth. But donât panic â there are strategies you can implement right now to adapt and thrive.
In this episode, discover:
Why AI-generated responses are becoming the new norm in search engines.
How to leverage email marketing to build and nurture your audience.
Strategies to increase your visibility and become an authority in your niche.
The importance of doubling down on social media engagement to build loyalty.
Learn how to diversify your marketing strategy and maintain the ROI of your podcast even as AI changes the landscape. Donât let AI take the lead â equip yourself with the tips and tactics to keep your podcast top of mind for your listeners.
Hit play to find out how you can stay ahead of the curve and ensure your podcast continues to thrive in this evolving digital landscape.
Podcast Coach,
Tim Wohlberg
THE PODCAST TUNE-UP:
https://podcastperformancecoach.com/podcast-tune-up/
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Struggling to keep your podcast fresh?
The secret might just be repetition!
Discover why revisiting your core topics can boost your authority and keep listeners coming back for more.
Ever feel like you're running out of new ideas for your podcast?
You're not alone. Many podcasters hit a wall, thinking they need fresh topics all the time. Hereâs the kicker: you donât. Itâs not about reinventing the wheel; itâs about reinforcing your message.
Most of your listeners havenât heard every episode. They didnât start at episode #1 and follow religiously. Even your super-fans donât remember everything. So, repeating topics isnât just okayâitâs essential. It reinforces your message, aids comprehension, and solidifies your authority.
Imagine explaining a concept multiple times in different waysâusing new analogies, fresh takes, or case studies. This repetition helps listeners fully grasp and retain your message. Plus, it establishes you as the go-to expert in your field.
And think about this: when people search for solutions online, they look at multiple sources. You want to be that recurring expert who shows up in their search results, not just a one-time hit.
Running a business means solving your ideal customerâs problems. You donât have to constantly innovate new solutions. Stay in your lane, solve that one problem exceptionally well, and keep attracting new listeners.
Recycle and revamp your old topics with new insights and perspectives. Itâs not about dazzling your audience with novelty every time but ensuring they understand and remember your core messages.
Check out episodes 24, 56, 122, 154, and 193. They all touch on the importance of consistency through repetition. Walking my talk, baby.
Click play to learn more about how you can do it effectively too.
24 5 Ways to Generate Podcast Topic Ideas
56 How to Brainstorm your Podcast Ideas 122 What are Podcast Themes and Do You Really Need Them? 154 Are You Ignoring The Best Podcast Episode Topic Ideas? 193 5 Content Hacks So You Never Run Out of Podcast Episode TopicsReady to make your podcast an authority-boosting marketing tool?
Book your free private podcast coaching call by clicking the big orange button on PodcastPerformanceCoach.com.
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Do you want your podcast to be remembered, understood, and trusted?
Embrace the secret weapon of the world's most compelling speakers: repetition.
Repetition isnât just a broken record; itâs a powerful technique to make your message stick. Think of it as a mental highlighter, ensuring your key points donât get lost in the noise of daily life.
Studies show that repetition helps with memory formation and builds trust. Simply put, repetition makes your message memorable and believable. Boom - who doesnât want that?
In this episode, we dive into smart repetition strategies to transform your podcast into a memorable experience:
Literal Repetition
Contextual Repetition
But beware, overdoing it can backfire. Find a balance to reinforce key points without overwhelming your audience.
Repetition is also crucial for your Calls to Action (CTAs). Repeat your CTA multiple times to ensure your listeners remember it.
Ready to make your podcast unforgettable?
Press play and discover how to use the power of repetition to boost your podcastâs impact. Letâs ensure your podcast isnât just heard but remembered.
Book your free private podcast coaching call at PodcastPerformanceCoach.com.
https://calendly.com/timwohlberg
Letâs work together to make your podcast the powerful marketing tool itâs meant to be.
https://podcastperformancecoach.com/
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