Afleveringen
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Start planning your LinkedIn strategy for 2025 today. Want to know where you should focus your time and effort? Michelle J Raymond shares her strategies for building community and driving growth.
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ
Key moments in this episode:
00:00 The LinkedIn Content Surge 00:18 LinkedIn B2B Strategy Planning for 2025 02:05 Building a Community on LinkedIn 07:03 LinkedIn Content Trends for 2025 12:49 Boosting Engagement and Thought Leadership 18:40 Preparing for LinkedIn Success in 2025ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedInâ˘ď¸ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedInâ˘ď¸ and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedInâ˘ď¸ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedInâ˘ď¸ Training for teams to build personal and business brands and a LinkedInâ˘ď¸ Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond#LinkedIn #MarketingStrategy #B2BMarketing
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These common mistakes could be killing your LinkedIn leads and this episode provides practical solutions to fix them. We cover three main areas: branding, optimising your LinkedIn presence, and ensuring your activities are effective.
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ
Check out the Metricool blog
Key moments in this episode:
00:00 Introduction: Why Your LinkedIn Leads Are Drying Up 03:25 Branding on LinkedIn for leads 08:50 Optimising Your LinkedIn Presence 12:27 Effective Activities to Generate LinkedIn Leads 18:59 Final ThoughtsABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedInâ˘ď¸ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedInâ˘ď¸ and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedInâ˘ď¸ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedInâ˘ď¸ Training for teams to build personal and business brands and a LinkedInâ˘ď¸ Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond
#LinkedIn #LinkedInMarketing #LeadGeneration
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Zijn er afleveringen die ontbreken?
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Learn the latest updates on LinkedIn, including a new feature thatâs helping users achieve unbelievable impression numbers. From company page updates to profile enhancements, Michelle covers everything you need to stay ahead on LinkedIn.
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ
Key moments in this episode:
00:00 Celebrating 20K followers
02:05 LinkedIn Company Page updates
05:20 LinkedIn content updates
13:56 LinkedIn Video For You
16:19 Creating Short Form Video for LinkedInABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedInâ˘ď¸ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedInâ˘ď¸ and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedInâ˘ď¸ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedInâ˘ď¸ Training for teams to build personal and business brands and a LinkedInâ˘ď¸ Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond
#LinkedIn #LinkedInMarketing #LinkedInNewFeatures
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What content works on a LinkedIn Company Page to generate business growth and avoid the pitfall of just broadcasting at your Page followers?
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZKey moments in this episode:
00:00 LinkedIn Company Page Content Planning 01:22 Avoid this type of Company Page Content 02:33 3-2-1 Content Framework 06:49 Good to Know Posts 08:47 Good to Feel Posts 12:26 Good to Buy Posts 15:08 LinkedIn Company Page Premium Feedback WantedABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedInâ˘ď¸ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedInâ˘ď¸ and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedInâ˘ď¸ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedInâ˘ď¸ Training for teams to build personal and business brands and a LinkedInâ˘ď¸ Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond
#LinkedIn #LinkedInMarketing #LinkedInCompanyPage
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When was the last time you updated your LinkedIn profile? If the answer is the last time you went for a new job or maybe even not at all, then listen in to how you can fix this and win more opportunities for business growth.
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ
Key moments in this episode:
00:00 LinkedIn Profiles for Business Growth 00:49 Why LinkedIn Profiles Matter 04:49 Creating a Strong First Impression 08:14 Crafting an Engaging About Section 09:41 Showcasing Experience and Skills 12:44 Building Trust and Credibility 15:47 Beware LinkedIn AI Tools
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedInâ˘ď¸ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedInâ˘ď¸ and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedInâ˘ď¸ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedInâ˘ď¸ Training for teams to build personal and business brands and a LinkedInâ˘ď¸ Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond
#LinkedIn #LinkedInProfile #LinkedInForBusiness
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Want your LinkedIn posts to be seen by more people without paying for ads? Steal my formula to R.A.T.E your personal or company page posts before they go live to boost your impressions.
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ
Key moments in this episode:
00:00 Boosting LinkedIn impressions organically
00:41 What are LinkedIn impressions?
02:07 The R.A.T.E Framework Overview
05:04 Relevance: The First Step
07:06 Authenticity: Being Your True Self
10:30 Thought Leadership: Sharing Unique Insights
13:56 Empathy: Connecting with Your Audience
16:28 LinkedIn Post Scheduler Update
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedInâ˘ď¸ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedInâ˘ď¸ and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedInâ˘ď¸ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedInâ˘ď¸ Training for teams to build personal and business brands and a LinkedInâ˘ď¸ Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond
#LinkedIn #LinkedInMarketing #LinkedInTips
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Learn how to transform your LinkedIn Company Page into a dynamic force that drives team motivation and brand success.
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ
Key moments in this episode:
00:00 LinkedIn Company Page as a Secret Weapon 00:37 What is LinkedIn Page Advocacy 01:46 The Importance of LinkedIn Page Advocacy 07:08 Practical Tips for LinkedIn Page Advocacy 07:29 Highlighting Employee Achievements and Stories 10:58 Celebrating Business Milestones 12:25 Amplifying Employee Voices on LinkedInABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedInâ˘ď¸ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedInâ˘ď¸ and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedInâ˘ď¸ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedInâ˘ď¸ Training for teams to build personal and business brands and a LinkedInâ˘ď¸ Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond
#LinkedIn #LinkedInMarketing #PageAdvocacy
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The great debate continues. Where should you post on LinkedIn for maximum business results? Is the popular answer the right answer? You might be surprised.
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ
Key moments in this episode -
00:00 Introduction and Episode Overview
00:47 Should you post on LinkedIn Profile or LinkedIn Company Page?
01:25 Understanding the LinkedIn Algorithm
02:38 The Importance of LinkedIn Company Pages
03:39 Employee Advocacy and Content Creation Challenges
07:41 No One-Size-Fits-All Approach
07:57 Creating a LinkedIn Content Strategy
09:38 How post scheduling can help
12:25 Actionable Tips - LinkedIn Content Repurposing
14:36 Final wrap up
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedInâ˘ď¸ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedInâ˘ď¸ and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedInâ˘ď¸ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedInâ˘ď¸ Training for teams to build personal and business brands and a LinkedInâ˘ď¸ Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond#LinkedIn #LinkedInContent
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Here are five reasons to start a LinkedIn newsletter for your business. Lets explore why LinkedIn newsletters are a strategic tool for businesses aiming to outsmart the LinkedIn algorithm and drive business growth.
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ
Key moments in this episode:
00:00 Introduction to LinkedIn Newsletters 00:41 Uplift Live 2025 01:57 The Evolution of LinkedIn Newsletters 05:10 LinkedIn Newsletter Client Success 08:05 Top 5 Reasons to Use LinkedIn Newsletters 09:00 Reason#5: The Power of Two 10:09 Reason #4: Indexed by Google 11:14 Reason #3: Power of Repurposing LinkedIn Content 12:10 Reason #2: Ease of Setup 14:01 Reason #1: Ultimate Algorithm Buster 16:41 LinkedIn Company Page Invites Have Moved 17:43 LinkedIn Newsletter Best Practices Uplift Live 25 - Thu 27 Mar 2025 8:45 AM - 5:00 PM Birmingham UK.ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedInâ˘ď¸ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedInâ˘ď¸ and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedInâ˘ď¸ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedInâ˘ď¸ Training for teams to build personal and business brands and a LinkedInâ˘ď¸ Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond#LinkedIn #LinkedInNewsletters #LinkedInMarketing
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Let's tackle a common challenge faced by many: running out of LinkedIn post ideas. Michelle J Raymond shares her top five go-to sources for content inspiration, helping you and your team overcome creative blocks and maintain a consistent LinkedIn presence.
Discover practical tips and strategies to keep your content pipeline flowing and engage your audience effectively.
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ
Key moments in this episode:
00:00 Run out of LinkedIn Content Ideas?
02:53 Practical Solutions for LinkedIn Content Inspiration
04:54 Products and Services
06:23 Customer FAQs
08:19 Industry Articles and Trends
10:35 Repurposing Your LinkedIn Post Greatest Hits
13:14 Behind-the-Scenes content
16:34 The Importance of Content Planning
19:17 Final ThoughtsABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedInâ˘ď¸ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedInâ˘ď¸ and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedInâ˘ď¸ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedInâ˘ď¸ Training for teams to build personal and business brands and a LinkedInâ˘ď¸ Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond#LinkedIn #LinkedInContent
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LinkedIn is the perfect platform for building thought leadership for both individuals and brands to influence B2B buying decisions and drive business growth.
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ
Key moments in this episode:
00:00 Introduction to Thought Leadership on LinkedIn
01:44 Defining Thought Leadership
03:48 The Importance of Thought Leadership for B2B Growth
06:54 Leveraging LinkedIn Profiles and Company Pages
12:13 Creating and Sharing Thought Leadership Content
13:55 Engaging with Your Community
17:43 Tracking Metrics and Analytics
19:09 Actionable Tips for LinkedIn Success
20:18 Final ThoughtsCheck out these episodes on Thought Leadership with Ashley Faus - https://socialmediaforb2bgrowthpodcast.com/episode/redefining-thought-leadership-what-it-truly-takes-with-ashley-faus-atlassian
https://socialmediaforb2bgrowthpodcast.com/episode/thought-leader-influencer-expert-who-are-you-on-linkedin-insights-from-ashley-faus-atlassian
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedInâ˘ď¸ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedInâ˘ď¸ and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedInâ˘ď¸ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedInâ˘ď¸ Training for teams to build personal and business brands and a LinkedInâ˘ď¸ Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond#LinkedIn #ThoughtLeadership #B2B
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If you want to win at LinkedIn, let's discuss the vital role of LinkedIn analytics in evaluating and enhancing your LinkedIn strategy.
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today.
Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ
Key moments in this episode:
00:00 Introduction: Are You Wasting Time on LinkedIn?
00:32 Embracing LinkedIn Analytics
02:19 Navigating LinkedIn Analytics for Profiles and Pages
06:30 Understanding Post Impressions and Engagement
08:46 Exciting Announcement: Partnership with Metricool
12:39 The Importance of Audience Demographics
17:47 Reporting and Automation Tips
18:50 Actionable Tips and Final ThoughtsCheck out episode 119 with Joe Pulizzi to learn about how the Metricool sponsorship happened
https://podcasts.apple.com/us/podcast/joe-pulizzi-the-roadmap-to-becoming-a-content-entrepreneur/id1603908569?i=1000651210950
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedInâ˘ď¸ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedInâ˘ď¸ and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedInâ˘ď¸ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedInâ˘ď¸ Training for teams to build personal and business brands and a LinkedInâ˘ď¸ Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond
#LinkedIn #LinkedInAnalytics
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Back from speaking at the Linked Summit (Denmark), Michelle J Raymond addresses the three most frequently asked questions at the event, which highlight significant challenges businesses face when leveraging LinkedIn for growth. Key moments in this episode: 00:00 Linked Summit Denmark 2024 01:58 The Importance of LinkedIn Company Pages 03:03 Conflicting Advice on LinkedIn Strategies 07:23 Building a Personal Brand on LinkedIn as a Newcomer 10:09 Aligning Employee Advocacy with Company Pages activity 13:23 Actionable Tips for LinkedIn Success 16:42 Wrap up
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedInâ˘ď¸ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedInâ˘ď¸ and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedInâ˘ď¸ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedInâ˘ď¸ Training for teams to build personal and business brands and a LinkedInâ˘ď¸ Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond
#linkedin #linkedinforbusiness #LinkedInMarketing -
Join Michelle J Raymond as she reflects on her 15-year journey on LinkedIn, sharing invaluable lessons for employees, creators, and business owners. Learn how to build a powerful LinkedIn community and avoid common pitfalls as she recounts her experiences and the strategies that led to her success.
Key moments in this episode -
00:00 Celebrating 15 Years on LinkedIn
01:06 The Early Days: Getting Started on LinkedIn
03:40 Discovering the Power of Content Creation
05:58 Building a Community and Personal Branding
08:35 Quitting My Job and Starting a Business
10:36 The Challenges of Rebranding and Niching Down
15:31 Lessons Learned and Future Plans
18:47 Final Thoughts and Words of WisdomABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedInâ˘ď¸ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedInâ˘ď¸ and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedInâ˘ď¸ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedInâ˘ď¸ Training for teams to build personal and business brands and a LinkedInâ˘ď¸ Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond
#LinkedIn #PersonalBrand #B2BMarketing
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Mastering LinkedIn: Prioritising Customers Over Algorithms. Join us for insights to make your LinkedIn strategy efficient and effective.
In this episode we discuss the importance of focusing on actual customers rather than getting consumed by LinkedIn algorithms, automation, and AI tools. Lastly, we explore AI's potential while highlighting its limitations and the irreplaceable value of human uniqueness.
Key moments in this episode:
00:00 The Modern Business Jungle
00:38 Refocusing on Customers
02:04 Understanding the LinkedIn Algorithm
02:34 Effective Customer Research
07:36 The Pitfalls of Automation
12:34 The Role of AI in Business
15:05 Building a Solid Foundation
16:17 Embrace Tools, Don't Replace YourselfABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedInâ˘ď¸ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedInâ˘ď¸ and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedInâ˘ď¸ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedInâ˘ď¸ Training for teams to build personal and business brands and a LinkedInâ˘ď¸ Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond
#linkedin #linkedinalgorithm -
Tune in for all the latest updates and tips to maximise your LinkedIn Company Page's potential. From the enhanced invite feature to the exciting new content sharing feature from RSS feeds, there's a lot to cover. I also delve into LinkedIn's new premium subscription for company pages, weighing its pros and cons.
Key moments in this episode -
00:00 Welcome and Exciting Updates from LinkedIn
00:31 Deep Dive into LinkedIn Company Pages Features
03:04 Introducing New LinkedIn Features: From RSS Feeds to Premium Subscriptions
04:24 The Verdict on LinkedIn's Premium Plan for Company Pages
08:21 Exploring Additional Premium Features and Their Impact
13:12 Final ThoughtsABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedInâ˘ď¸ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedInâ˘ď¸ and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedInâ˘ď¸ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedInâ˘ď¸ Training for teams to build personal and business brands and a LinkedInâ˘ď¸ Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond
#LinkedIn #CompanyPages #B2BMarketing
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Has your brand drifted out in the sea of same same? Slowly but surely the opportunities that once flowed are now drying up. All is not lost - Michelle J Raymond discusses the power combo of Positioning and Messaging with Diane Wiredu đŚ.
The key moments in this episode are:
00:00 Welcome to the Social Media for B2B Growth Show
00:16 The Power of Positioning and Messaging in B2B
02:53 Understanding Positioning and Messaging
05:33 Identifying Positioning and Messaging Problems
17:13 Avoiding Common Messaging Mistakes
25:42 Leveraging Positioning and Messaging for Social Media Success
29:43 Final Thoughts and Actionable Tips
Connect with Diane Wiredu on LinkedIn - https://www.linkedin.com/in/dianewiredu/
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedInâ˘ď¸ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedInâ˘ď¸ and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedInâ˘ď¸ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedInâ˘ď¸ Training for teams to build personal and business brands and a LinkedInâ˘ď¸ Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond
#positioning #messaging -
How do you build a social media brand that stands out? Social Media Marketing may not be new, but many B2B businesses are only just starting to embrace the idea of building a digital presence.
In this episode, JP Hightek talks about what B2B Marketers and business owners should consider when creating a brand that stands out from the competition.
The key moments in this episode are:
00:00 Welcome to the Social Media for B2B Growth Podcast
00:45 Building a Brand That Stands Out on Social Media
01:39 The Art of Crafting a Premium Brand
03:47 Strategic Steps for New Marketing Managers
06:54 Avoiding Common Branding Mistakes
25:25 Leveraging Live Streaming for Business Growth
31:07 Personal Branding: The Final Tip
Connect with JP Hightek on LinkedIn - https://www.linkedin.com/in/jphightek/
Get a copy of The Livestream Blueprint here - https://www.jphightek.com/thelivestreamblueprint
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedInâ˘ď¸ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedInâ˘ď¸ and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedInâ˘ď¸ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedInâ˘ď¸ Training for teams to build personal and business brands and a LinkedInâ˘ď¸ Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond#branding
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1.5 Million TikTok followers and another 185K on Instagram with Reels, Jera Bean sure knows her stuff when it comes to short-form videos. With LinkedIn testing a short-form video feed, learning how to harness this format to grow your brand will be important.
The key moments in this episode are:
00:00 Welcome to the Social Media for B2B Growth Podcast
00:11 Diving Deep into Short Form Video with Jera Bean
01:34 The Journey from Content Creator to Social Media Coach
02:36 Embracing Messy Action in Social Media
07:14 Strategies for Effective Short Form Video Content
12:17 Navigating Authenticity in Social Media
18:57 LinkedIn's New Short Form Video Feed: A Game Changer?
27:19 Debunking Misconceptions Around Short Form Video
32:10 Final Thoughts and Actionable Tips
Connect with Jera Bean on LinkedIn - https://www.linkedin.com/in/jerabean/
Follow Jera Bean on Instagram and TikTok - @Jera.Bean
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedInâ˘ď¸ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedInâ˘ď¸ and let her know you are part of the community of podcast listeners.
Connect with Michelle J Raymond on LinkedInâ˘ď¸ - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedInâ˘ď¸ Training for teams to build personal and business brands and a LinkedInâ˘ď¸ Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/
Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond
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