Afleveringen
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In this conversation, Elle and Gab discuss the journey of building a nutrition and Pilates business, Supple Body, emphasising the importance of community, personal growth, and the challenges of balancing motherhood with entrepreneurship. They explore the philosophy behind the brand, the significance of feeling good, and the strategies for marketing and engaging with clients. The conversation also touches on the importance of teamwork, the impact of personal experiences on business decisions, and future aspirations for growth and community involvement.
Links:
https://www.instagram.com/supplebody_au/
https://www.instagram.com/marketyourclinic/
Takeaways
The journey to entrepreneurship often starts with personal experiences.Building a business requires a strong community focus.Balancing motherhood and business is challenging but rewarding.Authenticity in branding resonates with clients.Future growth plans should include digital elements.Maintaining values is crucial when managing a team.How personal well-being can impact professional performance.Why outsourcing marketing can be so valuable to your business.Chapters
00:00 Introduction and Personal Journey
03:12 Building a Nutrition and Pilates Clinic
06:34 Understanding 'Supple' and Its Importance
09:38 Balancing Pilates and Nutrition Services
12:41 Expanding Nutrition Services and Community Engagement
15:24 Content Creation and Marketing Strategies
18:42 Challenges of Running a Business with a Newborn
21:49 Community-Based Marketing and Future Plans
28:42 Building a Team and Studio Culture
32:45 Balancing Business and Family Life
36:53 Navigating Challenges of Parenthood and Entrepreneurship
39:40 Authenticity in Marketing and Social Media
41:43 Future Aspirations and Growth Strategies -
In this episode of the Market Your Clinic podcast, Grayce, a women's health physiotherapist, shares her journey from a new graduate to a successful business owner. She discusses her passion for women's health, the challenges of starting her own practice, and the importance of community engagement and marketing strategies. Grayce also delves into her experiences with social media growth, diversifying her business ventures, and creating a charity to support mothers. Throughout the conversation, she emphasizes the significance of work-life balance, managing health challenges, and nurturing her team as they expand their services.
Links:
https://www.instagram.com/physio.collective.mnc/
https://www.physiocollectivemnc.com.au/
https://www.pilatescollectivemnc.com/
https://www.womenswellnessboutique.com.au/
https://www.instagram.com/marketyourclinic/
Takeaways
Grayce's journey into physiotherapy began with a passion for health and sports.She transitioned into women's health physiotherapy, recognizing a gap in the market.Building her own practice was a gradual process that involved hustling for referrals.Social media played a crucial role in growing her client base and brand awareness.Grayce emphasizes the importance of community engagement and collaboration with local businesses.She has diversified her business by opening a Pilates studio and a postpartum product line.Creating a charity to support mothers was a significant achievement for Grayce.Managing her health challenges has influenced her approach to business and work-life balance.Outsourcing tasks has been essential for her growth as a business owner.Grayce encourages new business owners to back themselves and seek help when needed.
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Journey into Physiotherapy and Women's Health03:14
Building a Business from Scratch06:13
Marketing Strategies and Client Referrals09:13
Expanding the Team and Leadership Challenges12:20
Social Media Growth and Engagement15:18
Diversifying Business Ventures18:17
Creating a Charity and Community Impact21:15
Managing Health Challenges and Work-Life Balance31:27
Nurturing Growth and Onboarding in 202532:23
Expanding Referral Networks and Community Engagement34:27
Marketing Strategies: Beyond Social Media36:51
Reflecting on Past Decisions and Learning38:22
The Importance of Outsourcing and Delegation41:21
Finding Balance: Control vs. Trust in Business43:40
Innovative Approaches: Technology and Client Engagement49:01
Establishing Policies: The Value of Time and Accountability -
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This conversation delves into the significance of social media for clinics in the healthcare, wellness and beauty sectors. It emphasises the necessity of a strategic approach to social media, focusing on content creation, audience engagement, and the importance of maintaining a consistent online presence. Gab and Alicia discuss various content pillars, the role of scheduling tools, and the best practices for posting to maximize engagement and effectiveness. They also discuss various content types, including images and videos, and the significance of crafting engaging captions and utilising hashtags. They also highlight the importance of measuring success through engagement metrics and maintaining consistency in posting.
https://www.instagram.com/marketyourclinic/
Takeaways
A mix of photos and videos is essential for engagement.How to actually get new clients from social media.Video content is crucial for reaching a wider audience.Authenticity in social media content fosters connection.Utilizing tools like Canva can enhance visual branding.Captions should match the content type for better engagement.Hashtags contribute to search engine optimization.Engagement metrics are more telling than likes alone.Consistency in posting helps maintain audience interest.Soft selling is more effective than direct sales pitches.Chapters
00:00 Introduction to Content Strategy
02:50 The Power of Video Content
06:01 Authenticity in Social Media
08:55 Utilizing Images and Graphics
12:07 Crafting Effective Captions
15:11 The Role of Hashtags
17:53 Measuring Success in Social Media
20:56 Consistency and Engagement Strategies
26:34 Developing a Social Media Strategy
39:07 Content Creation and Scheduling
Looking to level up your marketing this year and drive more growth for your clinic? Book a free Clinic Growth Session with Gabbie here: https://calendly.com/marketyourclinic/discovery-chat -
In this conversation, Jacci Allanson discusses her journey of owning Transcend Health, emphasising the importance of exercise in rehabilitation, the evolution of their services, and the significance of building strong referral relationships. She shares insights on effective networking, social media marketing strategies, and the challenges of managing a growing clinic while maintaining a strong team culture. Jacci also highlights the importance of onboarding processes and setting clear expectations with clients to ensure they receive the best care possible. Throughout the discussion, she reflects on her personal routines and the philosophy of being proactive in managing her time and energy.
Links:
https://www.instagram.com/marketyourclinic/
https://www.instagram.com/transcendhealthau/
https://www.marketyourclinic.com.au/
Takeaways
Building authentic relationships within the community is crucial for referrals.Social media should be approached as a consistent communication tool.Effective onboarding processes can mitigate future challenges.Empowering clients through education enhances their rehabilitation experience.Maintaining a strong team culture is essential for clinic success.Balancing clinical excellence with business growth is key.Setting clear expectations with clients leads to better outcomes.Personal routines and self-care are vital for long-term success in business.Chapters
00:00 Introduction and Background of Transcend Health
03:02 Growth and Development of the Clinic
06:06 The Role of Exercise Physiology in Treatment
09:00 Building Relationships with GPs and Referrals
11:43 Networking and Community Engagement
14:36 Social Media Strategy and Sustainability
17:14 Digital Marketing and Targeted Campaigns
20:03 Website Traffic and SEO Insights
22:59 Team Culture and Recruitment Strategies
24:29 Bridging the Gap: EPs and Physios
26:40 Balancing Clinical Excellence and Business Growth
30:31 Innovative Exercise Programs: Empowering Clients
33:03 Challenges of Business Ownership
37:57 Improving Onboarding Processes
45:33 Daily Practices for Success -
In this episode of the Market Your Clinic podcast, Michael Melamed shares his journey from being a physiotherapist to becoming the successful business owner of a2z Health Group. He discusses the challenges and triumphs of expanding his practice, the importance of hiring the right team, and the strategies he employs to attract new patients. Michael emphasizes the significance of planning, the right digital marketing strategies, maintaining relationships with referral sources, and fostering a positive team culture. He also reflects on his transition from practitioner to business owner and the importance of mindfulness in managing stress and clarity in decision-making.
Links:
https://www.instagram.com/a2zhealthgroup/
https://www.instagram.com/marketyourclinic/
Takeaways
Planning ahead is crucial for business success.Trusting your gut feeling is important in decision-making.Effective marketing strategies are vital for attracting new patients.Maintaining relationships with doctors is key for referrals.Word of mouth remains a powerful marketing tool.Hiring the right people is essential for team culture.Balancing business responsibilities with patient care is challenging.Mindfulness practices can enhance mental clarity and stability.Creating a cohesive team culture across multiple locations can be tricky.
Chapters
00:00 From Physio to Business Owner: Michael's Journey
08:45 Building AATZ Health Group: Expansion and Challenges
17:20 Hiring and Managing a Diverse Team
19:05 The Importance of Gut Instinct in Hiring
21:51 Maintaining Culture Across Multiple Locations
23:37 Effective Marketing Strategies for Physiotherapy
25:42 The Role of Word of Mouth in Patient Acquisition
28:29 Streamlining Admin Processes for Lead Management
32:17 Key Drivers of Growth and Success
34:12 Balancing Business and Clinical Roles
35:30 Daily Practices for Mental Clarity
Looking to level up your marketing this year and drive more growth for your clinic? Book a free Clinic Growth Session with Gabbie here: https://calendly.com/marketyourclinic/discovery-chat -
In this episode of Market Your Clinic, our Head of Content, Alicia, sits down with our very own Founder and Director, Gabbie, to dive into the story behind the growth of Market Your Clinic. She discusses the challenges of marketing in the healthcare sector, the importance of evidence-based practices, and her passion for helping clinics attract new clients. Gabbie also talks about managing multiple businesses while maintaining her clinical practice and clinic ownership, emphasising the fulfillment she finds in educating the next generation of physiotherapists and helping other amazing businesses grow.
Links:
https://www.instagram.com/marketyourclinic/
https://www.instagram.com/learningphysiotherapy/
https://www.marketyourclinic.com.au/
Takeaways:
Gabbie started her entrepreneurial journey with an online education company, Learning Physiotherapy. Social media played a crucial role in the success of her first business.There was a significant gap in healthcare-specific marketing agencies.Market Your Clinic focuses on authentic, evidence-based marketing for clinics.Gabbie's experience as a physiotherapist informs her marketing strategies.The challenges she faced as clinic owners trying to attract new patients.Her top marketing insights for clinic owners looking to grow their business.Social media is crucial for showcasing company culture.Expanding into the wellness and beauty space.Client goals dictate the marketing strategy employed.Budget considerations are crucial in planning marketing efforts.Organic social media can establish authority in the community.Paid ads are effective for immediate patient acquisition.If you’ve ever wondered how Market Your Clinic came to be—or need inspiration for your own business journey—this is an episode you don’t want to miss!
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In this conversation, Dan Chang (aka Uncle Dan/The Flexing Physio) shares his journey from being a physiotherapy student to becoming a successful clinic owner in Melbourne. He discusses the importance of personal branding, the role of social media in marketing his clinic, and the strategies he employs to engage with patients and build a community. Dan emphasises the challenges of transitioning from a secure job to clinic ownership and the importance of networking and referrals in growing his practice. He also shares insights into content creation and the balance between personal and clinic branding.
Transitioning to private practice helped him build confidence as a new grad.Opening his own clinic was a daunting but rewarding experience.Social media has been crucial for marketing and building his brand.Creating engaging content is key to capturing audience attention.Dan emphasises the importance of showing his face in videos for brand connection.Networking with local gyms and events has helped him gain visibility.Referrals from GPs can significantly impact clinic growth.Balancing educational content with humor is essential for social media engagement.
Links
www.marketyourclinic.com.au
https://www.instagram.com/theflexingphysio/?hl=en
https://www.instagram.com/theflexingphysioclinic/?hl=en
TakeawaysChapters
00:00 Introduction to Uncle Dan and His Journey
03:13 The Path to Becoming a Physiotherapist
05:36 Transitioning from Employment to Clinic Ownership
08:36 The Experience of Opening a Clinic
11:13 The Role of Social Media in Marketing
13:51 Content Creation Strategies
16:40 Engagement and Community Building
19:03 Navigating Relationships with Referrers
21:52 Balancing Marketing and Patient Care
24:50 Reflections on Growth and Future Plans
33:02 Priorities in Business
46:56 Where to from here?Looking to level up your marketing this year and drive more growth for your clinic? Book a free Clinic Growth Session with Gabbie here: https://calendly.com/marketyourclinic/discovery-chat
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In this episode of the Market Your Clinic podcast, Presto and Tresdan discuss their journey in the fitness industry, focusing on their gyms, One Tribe and Concrete, and their growth in Newcastle. They explore the importance of community, effective marketing strategies, and the challenges of catering to an aging population. The conversation delves into the revival of Concrete Gym, emphasizing the significance of culture and wellness in fitness. They share insights on personal growth, the value of sleep, and the resources that have influenced their success, as well as what has and hasn't worked for them from a marketing perspecitve.
Community is the biggest strength of One Tribe.Making fitness fun is essential for engagement.Aging population is a key demographic for gyms.Marketing strategies need to be tailored to the audience.Wellness and recovery are crucial for gym members.Building a strong culture is vital for retention.Investing in quality sleep enhances performance.Learning from others is essential for growth.Trial and error is part of effective marketing.Trust in your team is fundamental for success.
Links:
https://www.instagram.com/marketyourclinic/
https://www.instagram.com/onetribe__/
https://www.instagram.com/concrete.newcastle/
Key Takeaways:
Chapters
00:00 Introduction to One Tribe Gym
02:10 Growth and Community Building at One Tribe
06:14 Philosophy of Fun in Fitness
07:28 Targeting the Aging Population
11:08 Marketing Strategies and Challenges
15:16 Lead Generation and Conversion Rates
17:19 Demographics and Gym Culture
19:22 Reviving Concrete Gym
22:43 Navigating Financial Challenges in Business
24:14 Building a Strong Team and Community
28:44 The Importance of Movement and Recovery
30:26 Marketing Strategies and ROI in the Fitness Industry
36:31 Daily Habits for Optimal Performance
40:18 Learning from Others and Setting GoalsLooking to level up your marketing this year and drive more growth for your clinic? Book a free Clinic Growth Session with Gabbie here: https://calendly.com/marketyourclinic/discovery-chat
