Afleveringen

  • Ep. 309
    Are you ready for agents like Manus AI to revolutionize entire workforces by cutting hours down to minutes?

    Kipp and Kieran dive into the groundbreaking potential of the first true autonomous agent, Manus AI, and how it can perform complex tasks that once required human teams. Learn more about how Manus AI is transforming roles by building effective BDR use cases, rewriting product pages, and managing multiple social media accounts simultaneously.

    Mentions

    Manus AI https://manus.im/


    Claude https://claude.ai/


    Cursor https://www.cursor.com/


    Lovable https://lovable.dev/



    Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

    We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.
    To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

    Resource
    [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip


    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
    Twitter: https://twitter.com/matgpod 
    TikTok: https://www.tiktok.com/@matgpod 

    Join our community https://landing.connect.com/matg

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

  • Ep. 308
    Have you ever had a conversation with AI and felt like you were talking to your best friend?

    Kieran dives into the most impressive conversational AI experience with Sesame AI, showcasing its revolutionary capabilities in voice interaction. Learn more about the challenges and breakthroughs in AI voice technology, the emotional awareness in models like Sesame that sets them apart, and the future implications for industries such as gaming, audiobooks, and customer service.

    Mentions

    Sesame AI https://www.sesame.com/


    OpenAI https://openai.com/


    Grok https://x.ai/



    Check out this episode on YouTube: https://www.youtube.com/watch?v=Hkj-shdh8Gk&t=1s

    Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

    We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.
    To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

    Resource
    [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip


    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
    Twitter: https://twitter.com/matgpod 
    TikTok: https://www.tiktok.com/@matgpod 

    Join our community https://landing.connect.com/matg

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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  • Ep. 307
    Are we on the brink of a future where founders operate successful agencies with no human employees?
    Get Barbera's Prompts https://offers.hubspot.com/full-stack-ai-marketing

    Kipp and Kieran dive into the innovative world of Barbara Jovanovic (Startup Cookie) and her AI-powered approach to running a six-figure content marketing agency. Learn more about optimizing AI tools for business efficiency, crafting compelling content without a human team, and scaling operations with cutting-edge technology.

    Mentions

    Barbara Jovanovic https://www.linkedin.com/in/barbara-jovanovic-293b1a108/


    Startup Cookie https://www.startupcookie.com/


    ChatGPT https://chatgpt.com/


    OpenAI https://openai.com/



    Check out this episode on YouTube: https://www.youtube.com/watch?v=9QbFg4kiNpY

    Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

    We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.
    To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

    Resource
    [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip


    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
    Twitter: https://twitter.com/matgpod 
    TikTok: https://www.tiktok.com/@matgpod 

    Join our community https://landing.connect.com/matg

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

  • Ep. 306
    Are AI voice agents the future of business communication?

    Kipp and guest Flo Crivello (Founder and CEO of Lindy), uncover how AI voice agents are transforming customer interactions and the incredible potential yet to be unlocked. Learn more on the current capabilities of AI voice agents, why latency and social norms are the primary challenges, and how businesses can start small to scale faster with AI

    Mentions

    Flo Crivello https://x.com/altimor


    Lindy https://www.lindy.ai/


    Amazon’s Alexa https://www.amazon.com/dp/B0DCCNHWV5?ref=aucc_web_red_xaa_evgn_tx_0002



    Check out this episode on YouTube: https://www.youtube.com/watch?v=hDAz7JS6dII&t=1s

    Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

    We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.
    To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

    Resource
    [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip


    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
    Twitter: https://twitter.com/matgpod 
    TikTok: https://www.tiktok.com/@matgpod 

    Join our community https://landing.connect.com/matg

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

  • Ep. 305
    What makes Claude 3.7 Sonnet the best coding model in the world?

    Kipp and Kieran dive into this groundbreaking AI update and its impact on developers everywhere. Learn more on Discover how Claude 3.7 Sonnet enhances reasoning and coding capabilities, why it's revered by coders despite benchmarks, and how it redefines software development for non-coders.

    Mentions

    Claude 3.7 Sonnet https://www.anthropic.com/news/claude-3-7-sonnet


    Grok https://x.ai/


    Cursor https://www.cursor.com/


    Mckay Wrigley’s tweet: https://x.com/mckaywrigley/status/1894123739178270774


    Gemini https://gemini.google.com/



    Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

    We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.
    To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

    Resource
    [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip


    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
    Twitter: https://twitter.com/matgpod 
    TikTok: https://www.tiktok.com/@matgpod 

    Join our community https://landing.connect.com/matg

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

  • Ep. 304
    How are billion-dollar companies like Kraken integrating AI into their marketing strategies to pave the way for future growth?

    Kipp and Kieran delve into the transformative role of AI in marketing strategies at trailblazing companies, featuring insights from Kraken's CMO, Mayur Gupta. Learn more on how AI is being leveraged for creative innovations, the debate between using SaaS platforms vs. custom solutions, and the operational best practices companies can adopt for effective AI usage in their growth efforts.

    Mentions

    Mayur Gupta https://www.linkedin.com/in/mayurgupta77/


    Kraken https://www.kraken.com/


    DeepSeek https://www.deepseek.com/


    Claude https://claude.ai/



    Check out this episode on YouTube: https://www.youtube.com/watch?v=je0U5TTEr9Y

    Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

    We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.
    To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

    Resource
    [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip


    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
    Twitter: https://twitter.com/matgpod 
    TikTok: https://www.tiktok.com/@matgpod 

    Join our community https://landing.connect.com/matg

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

  • Ep. 303
    What if everyone had access to human-level intelligence for free?

    Kipp and Kieran dive into the groundbreaking implications of Grok 3's launch and its impact on the AI landscape. Learn more about why Grok 3 is outperforming AI giants like OpenAI and Google, how Elon Musk's access to vast resources gives him a competitive edge in this AI war, and the profound implications of democratizing intelligence in both consumer and enterprise sectors.

    Mentions

    Grok https://x.ai/grok


    Gemini https://gemini.google.com/


    Nvidia https://www.nvidia.com/en-us/


    DeepSeek https://www.deepseek.com/



    Check out this episode on YouTube: https://www.youtube.com/watch?v=8ClvfsG4vpw

    Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

    We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.
    To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

    Resource
    [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip


    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
    Twitter: https://twitter.com/matgpod 
    TikTok: https://www.tiktok.com/@matgpod 

    Join our community https://landing.connect.com/matg

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

  • Ep. 302
    Can a small European startup outperform OpenAI?

    Kipp and Kieran dive into how Convergence AI's Proxy could change the landscape for AI browser agents. Learn more on the potential impact of Proxy being offered for free, the role of browser-based agents in unlocking new use cases, and whether Proxy's competitive edge is enough to rival OpenAI's Operator.

    Mentions

    Convergence AI https://convergence.ai/


    DeepSeeek https://www.deepseek.com/


    Coinbase https://www.coinbase.com/


    Ramp https://ramp.com/



    Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

    Check out this episode on YouTube: https://www.youtube.com/watch?v=rLGN-0kpbs4&sttick=0

    We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.
    To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

    Resource
    [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip


    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
    Twitter: https://twitter.com/matgpod 
    TikTok: https://www.tiktok.com/@matgpod 

    Join our community https://landing.connect.com/matg

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

  • Ep. 301
    Is 2025 truly the year of AI agents taking over the workforce?

    Kipp, Kieran, and guest João Moura (founder of CrewAI) dive into the evolution of AI agents, exploring their potential impacts on business operations and roles. Learn more about what truly defines an AI agent and their distinguishing components, how businesses are successfully integrating agents to enhance productivity, and the potential pitfalls and opportunities that lie ahead in leveraging AI agents to shape the future workforce.

    Mentions

    João Moura https://x.com/joaomdmoura


    CrewAI https://www.crewai.com/


    Anthropic https://www.anthropic.com/


    OpenAI Operator https://openai.com/index/introducing-operator/


    PwC https://www.pwc.com/



    Check out the episode on YouTube: https://www.youtube.com/watch?v=J-N_4XU0FOk

    Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

    We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.
    To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

    Resource
    [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip


    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
    Twitter: https://twitter.com/matgpod 
    TikTok: https://www.tiktok.com/@matgpod 

    Join our community https://landing.connect.com/matg

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

  • Ep. 300
    Can technology replace a $10,000 consultant?

    Kipp dives into how you can harness AI tools like OpenAI's Operator to revolutionize your website analysis, saving you time and money. Learn more about leveraging LLMs like Qwen 2.5 for user experience conversion rate testing, maximizing the $200/month investment into OpenAI's Pro tier for advanced model access, and scaling website feedback and testing to outpace the competition.

    Mentions

    OpenAI’s Operator https://openai.com/index/introducing-operator/


    Qwen 2.5 https://qwen-ai.com/


    HubSpot CRM https://www.hubspot.com/products/crm



    Check out the episode on YouTube: https://www.youtube.com/watch?v=SKy_x5zxkmE&t=1s

    Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

    We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.
    To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

    Resource
    [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip


    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
    Twitter: https://twitter.com/matgpod 
    TikTok: https://www.tiktok.com/@matgpod 

    Join our community https://landing.connect.com/matg

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

  • Ep. 299
    Can AI make you the most productive person in your company?

    Kieran dives into creating AI executive and project assistants that radically transform your workflow. Learn more about setting up efficient folder structures for automation, building AI-driven insights engines with Claude, Google Gems, and ChatGPT, and comparing the strengths of each AI platform to find the best fit for your productivity needs.

    Mentions

    Claude https://claude.ai/


    Google Gemini https://gemini.google.com/


    ChatGPT https://chatgpt.com/



    Check out this episode on YouTube: https://www.youtube.com/watch?v=kbVn5IAQm7g&t=769s

    Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

    We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.
    To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

    Resource
    [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip


    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
    Twitter: https://twitter.com/matgpod 
    TikTok: https://www.tiktok.com/@matgpod 

    Join our community https://landing.connect.com/matg

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

  • Ep. 298
    Can an AI agent revolutionize deep research in marketing?

    Kipp dives into OpenAI's groundbreaking launch of their new Deep Research product and compare it with Google Gemini's offering. Learn more about how OpenAI's Deep Research can tackle complex research tasks with unparalleled depth, how the competition with Google Gemini stacks up in terms of integration and data sourcing, and why harnessing AI for research could be a game-changer for marketers.

    Mentions

    OpenAi Deep Research https://openai.com/index/introducing-deep-research/


    Sam Altman https://blog.samaltman.com/


    OpenAI o3-mini https://openai.com/index/openai-o3-mini/


    Dan Shipper https://every.to/@danshipper



    Check out the episode on YouTube: https://www.youtube.com/watch?v=-1ZQHC3jxBE

    Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

    We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.
    To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

    Resource
    [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip


    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
    Twitter: https://twitter.com/matgpod 
    TikTok: https://www.tiktok.com/@matgpod 

    Join our community https://landing.connect.com/matg

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

  • Ep. 297
    Why did HubSpot's blog traffic allegedly plummeted?

    Kipp and Kieran dive into the viral controversy and break down what actually happened with HubSpot’s blog traffic decline, shedding light on the bigger picture. Learn more on the unexpected lessons for marketers from HubSpot's own journey, the importance of diversified content strategy, and how AI and search engine behaviors are reshaping the marketing landscape.

    Mentions

    HubSpot Academy https://academy.hubspot.com/


    The Hustle https://thehustle.co/


    DeepSeek https://www.deepseek.com/



    Here's the YouTube episode: https://www.youtube.com/watch?v=tBHoJMOkL6Y&t=153s

    Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

    We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.
    To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

    Resource
    [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip


    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
    Twitter: https://twitter.com/matgpod 
    TikTok: https://www.tiktok.com/@matgpod 

    Join our community https://landing.connect.com/matg

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

  • Ep. 296
    What does it take to effectively leverage advanced AI models for your business needs?

    Kipp, Kieran, and guest Sully Omar (CEO of Cognosys) dive into a comparison of leading AI models, Claude versus GPT, and give a live demo of the powerful O1 Pro. Learn more on the evolving landscape of autonomous agents and their practical applications, the nuanced differences between reasoning models and standard AI, and how to make these advanced tools work for your business.

    Mentions

    Sully Omar https://x.com/SullyOmarr


    Cognosys https://www.cognosys.ai/


    Autogrid https://www.linkedin.com/company/autogrid-systems/


    OpenAI o1 https://openai.com/o1/


    Claude https://claude.ai/


    Gemini https://gemini.google.com/



    Check out this episode on YouTube: https://www.youtube.com/watch?v=dNTrfvfIrN0

    Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

    We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.
    To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

    Resource
    [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip


    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
    Twitter: https://twitter.com/matgpod 
    TikTok: https://www.tiktok.com/@matgpod 

    Join our community https://landing.connect.com/matg

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

  • Ep 295
    Is open source AI the future of marketing intelligence?

    Kieran dives into one of the most surprising AI launches of the past year and its implications for marketers everywhere. Learn more about how DeepSeek-R1, an open-source AI model from China, rivals the major players in intelligence and reasoning, the game-changing affordability of this new model, and how to leverage it to supercharge your marketing campaigns with real-world tactics and insights.

    Mentions

    DeepSeek https://www.deepseek.com/


    OpenAI https://openai.com/



    Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

    We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.
    To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

    Resource
    [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip


    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
    Twitter: https://twitter.com/matgpod 
    TikTok: https://www.tiktok.com/@matgpod 

    Join our community https://landing.connect.com/matg

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

  • Ep. 294
    How can AI replace an $84 billion industry with just one prompt?

    Kipp and Kieran dive into how AI is revolutionizing market research, featuring insights from expert Mike Taylor (https://brightpool.dev/). Learn more about the amazing potential of AI in market research, the magic behind prompt engineering, and how you can leverage these tools to save time and money in your business. 

    Mentions

    Mike Taylor https://x.com/hammer_mt


    “Prompt Engineering for Generative AI: Future-Proof Inputs for Reliable AI Outputs” https://amazon.com/Prompt-Engineering-Generative-AI-Future-Proof/dp/109815343X/


    O’Reilly Media https://www.oreilly.com/


    Grain https://grain.com/



    Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

    We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.
    To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

    Resource
    [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip


    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
    Twitter: https://twitter.com/matgpod 
    TikTok: https://www.tiktok.com/@matgpod 

    Join our community https://landing.connect.com/matg

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

  • Ep. 293
    Will using AI for personal assistance make your workflow truly efficient?

    Kieran dives into setting up an executive assistant using Claude's Projects feature to streamline your daily tasks. Learn more about transforming your AI assistant into a powerful tool, understanding the integration between Claude and various apps, and optimizing follow-up management to keep projects on track. 

    Mentions
    Claude https://claude.ai/


    Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

    We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.
    To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

    Resource
    [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip


    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
    Twitter: https://twitter.com/matgpod 
    TikTok: https://www.tiktok.com/@matgpod 

    Join our community https://landing.connect.com/matg

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

  • Ep. 292
    Can you really do 10 hours of research in just 20 minutes?

    Kipp dives into how to leverage Google’s AI tools to quickly gather and synthesize information. Learn more about the deep research capabilities of Google Gemini, the seamless integration with NotebookLM for organizing and querying your data, and the innovative new interactive audio feature for real-time, engaging learning. 

    Mentions

    Gemini https://gemini.google.com/


    NotebookLM https://notebooklm.google/


    Dharmesh Shah https://www.hubspot.com/company/management/dharmesh-shah



    Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

    We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.
    To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

    Resource
    [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip


    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
    Twitter: https://twitter.com/matgpod 
    TikTok: https://www.tiktok.com/@matgpod 

    Join our community https://landing.connect.com/matg

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

  • Ep 291
    How can AI revolutionize content creation by 2025?

    Kieran dives into the essential AI tools that will define the future landscape of digital marketing and content creation. Learn more about leveraging AI for email optimization and tailored audience engagement, the significance of personality-led content amid advancing AI, and which AI tools like Delphi, and HeyGen will be indispensable for video content creation and professional image generation in 2025.

    Mentions

    Delphi https://www.delphi.ai/


    HeyGen https://www.heygen.com/


    Argil https://www.argil.ai/


    Opus https://www.opus.pro/


    Replit https://replit.com/


    NotebookLM https://notebooklm.google/


    Napkin https://www.napkin.ai/



    Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

    We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.
    To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

    Resource
    [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip


    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
    Twitter: https://twitter.com/matgpod 
    TikTok: https://www.tiktok.com/@matgpod 

    Join our community https://landing.connect.com/matg

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

  • Ep. 290
    Why is Claude AI rapidly becoming the go-to tool for professionals and enterprises alike? 

    Kipp, Kieran and guest Scott White (Claude)  dive into the ultimate guide for using Claude AI in your daily work and unlock its true potential in transforming complex tasks. Learn more on how Claude AI can become your virtual collaborator, enhancing your interactions with existing systems. Discover the benefits of personalized integrations for security and compliance, and explore its evolving capabilities from basic task execution to proactive workflow management.

    Mentions

    Scott White https://www.linkedin.com/in/scottiewhite/


    Claude https://claude.ai/


    Slack https://slack.com/



    Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

    We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.
    To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

    Resource
    [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip


    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
    Twitter: https://twitter.com/matgpod 
    TikTok: https://www.tiktok.com/@matgpod 

    Join our community https://landing.connect.com/matg

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.