Afleveringen
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What does it take to write copy that doesn't just read well, but actually connects with people?
In this episode, I chat with Alice Brown about how she built her career helping brands uncover what their customers really think, and turning that into language that drives action.
We get into her shift from surf coaching to marketing, what most people get wrong about content, and why human insight still beats AI every time. Alice also shares a refreshingly practical take on how to get better feedback, what âbig ideasâ really look like, and how to bring more of yourself into your work - without it turning into fluff.
Find out more about Alice and her work at https://www.alicewritescopy.com/
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Ever feel like your career isnât following a straight line? Kyle Hamiltonâs certainly didnât. From planning to become a neurosurgeon to washing dishes in France, shooting ski photography, and eventually running a marketing agency in the Canadian Rockies, his journey is anything but conventional.
In this episode, we explore why failing fast and often is key to success, how Kyle built a business around the lifestyle he wanted, and why stepping away from the noise of digital marketing can sometimes be the best move for entrepreneurs.
If youâre feeling stuck or considering a change, Kyleâs story is proof that you donât need it all figured out - you just need to start.
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Zijn er afleveringen die ontbreken?
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What happens when you realise the traditional career path isnât for you? Marina never set out to become a marketer - yet years of hands-on experience led her to launch her own content marketing agency.
In this episode, we discuss how she built a business that fits her lifestyle, why formal marketing education isnât always necessary, and the biggest lessons sheâs learned along the way. Marina also shares her take on storytelling, authenticity, and the fine balance between keeping up with trends and staying true to your own approach.
If youâre thinking about taking control of your career or want an insiderâs view on what it takes to stand out in content marketing, hit listen.
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What do political campaigns, global corporations, and social impact initiatives have in common? Influence.
Iâm joined by Natasha Plowman, a communications strategist whoâs worked across financial services, FMCG, and politics. Sheâs shaped corporate reputations at HSBC, Diageo, and Coca-Cola, and played a key role in the award-winning âThis Girl Canâ campaign.
We explore how she transitioned from politics to marketing, the art of influencing, and why understanding the fundamentals of business is key to getting ahead. And she shares her thoughts on navigating the AI-driven marketing landscape while keeping human connection at the core.
If youâre interested in building a career in reputation management or just want to hear from someone whoâs mastered the balance of business and influence, give her a listen.
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What does it really take to succeed in marketing? I spend some time with Lewis Kemp, founder of Lightbulb Media and co-founder of the University of Creative Idiots, to uncover the truths behind building effective marketing strategies.
From avoiding the trap of vanity metrics to navigating the world of personal branding and getting comfortable with consistency, Lewis offers his trademark unfiltered opinions and shares some hard-earned lessons. We also get into the evolving role of AI in marketing and why creativity remains irreplaceable.
Packed with practical advice and candid truths, this episode is a must-listen for anyone looking to make marketing count.
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How do you go from faxing newspaper ads to building an AI tool that redefines creativity?
I chat with Leslie Walsh, Head of Strategy at Episode 4, about her journey from agency intern to the driving force behind RYAâa tool designed to deliver âradical yet acceptableâ ideas at speed.
We explore the bold decisions and career moves that shaped her path, from leaning into new opportunities to taking on risks that paid off in unexpected ways. Leslie breaks down what it really takes to create an AI product, how to sell big ideas internally, and why focusing on what really matters to your audience makes all the difference.
If youâre curious about what goes into building AI tools or want to know how to make your own career leaps, youâll love this conversation.
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Want to know how the latest event tech is reshaping marketing?
In this episode, I sit down with Vanessa Lovatt, Strategy Consultant and founder of Event Tech World. Vanessaâs been at the forefront of transforming how events are run, working with names like the Financial Times. We get into her biggest career lessons, the tools marketers should have on their radar, and what the future of event tech really looks like. Whether youâre an events pro or just curious about the tech driving the industry forward, this oneâs packed with insights you can act on.
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Curious about what it takes to scale and exit a digital business?
In this episode, I chat with Ryan Williams, Entrepreneur and Founder of a successful social media enterprise. Ryan shares his journey from IT professional to building and selling a thriving digital business. He opens up about the challenges along the way, lessons learned, and what life looks like after the big sale. Whether youâre an aspiring entrepreneur or fascinated by the digital landscape, this episode offers real-world advice from someone whoâs been there, done that, and got the t-shirt.
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Wondering how to navigate the UKâs competitive marketing job landscape?
In this episode, I sit down with Gareth Cartman, a marketer turned recruiter, who recently conducted an in-depth study on the current state of the UK marketing job market. We delve into key findings from his report and discuss strategies for standing out, managing salary expectations, and tapping into hidden job opportunities. Whether youâre in the UK or elsewhere, Garethâs insights offer valuable guidance for advancing your marketing career.
Read the full report
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Ever wondered how to truly measure the effectiveness of your marketing efforts?
In this episode, I sit down with Matt Laybourn, founder at Rockee, to discuss his journey from building a B2C e-commerce brand to becoming an expert in marketing effectiveness. We explore the challenges of proving marketing impact, the evolution of buyer behavior, and the role and limitations of AI in content creation. Whether youâre a seasoned marketer or just starting out, Mattâs experiences offer valuable lessons on enhancing marketing performance.
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Ever wondered what it takes to excel in social media?
In this episode, I chat with Katie Barber, a social brand manager with experience across the UK, Europe, and Silicon Valley. We discuss her design background and how it paved the way for her first roles, balancing creativity with business goals, and why consistency is a superpower. Katie also shares how AI is influencing her work, reflections on starting her own business, and plenty of practical advice for aspiring social media managers.
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With a background spanning business development, operations, training and development, and community development, Prabhjyot has always been attracted that roles where she can have a lasting impact. As she turned her sights to marketing we discuss how she:
Turned the skills she developed in other roles towards marketingLearned from other marketers and people around herDeveloped a freelancing career, how she was able to compete and win new clientsAdditional links to resources mentioned:
'The Fractional CMO Method' book by Casey Stanton: https://cmox.co/book/ The Fractional CMO Community: https://www.facebook.com/groups/fractionalcmo/Toptal freelance talent platform https://www.toptal.com/Hosted on Acast. See acast.com/privacy for more information.
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We finally have a jingle of our very own! Have a listen...
With more great conversations lined up, could you spare a minute to leave a review?
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Katie joins us to discuss the best and worst aspects of a career in marketing with her trademark, candid style. Sharing her own routes and approach to succeed despite learning difficulties, being told university wasn't 'for her' and toxic work environments, we discuss:
How she created, and took every opportunity to stand out from the crowdHer first steps into the industry managing online communities with brands like DurexWorking in toxic environments and her drive to go freelance.How âNo Wanky Bollocksâ was created and it's role in calling out bullshit in businessWhy and how she built Antiquoted, a platform to help diverse voices and perspectives get heard in the media(You can read Katie's article we discussed on No Wanky Bollocks at https://nowankybollocks.com/2023/07/06/red-flags-and-the-toxic-topless-boss/)
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From her beginnings in sales and recruitment followed by 15 fruitful years at Microsoft working with some of their biggest brands including Xbox, Windows, Surface and Office, Harriet walks us through her development as a marketer prior to starting her own consulting business.
We discussed:
â˘Making the transition from recruitment to marketing
â˘How marketing approaches evolved at Microsoft over 15 years
â˘Working with global marketing colleagues to localise and deliver impactful campaigns accross diverse markets
â˘Building strong relationships, leveraging networks and starting her own business.
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We spend some quality time with Matt Watkinson, renowned author and co-founder of a design consulting firm, about his latest book, âMastering Uncertainty.â Matt shares insights on:
thriving in an unpredictable worldthe process of getting a book from brain to pagethe importance of probabilistic thinkinghow to make better decisions in our personal and professional lives.Hosted on Acast. See acast.com/privacy for more information.
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Marketing recruiters Carly and Sarah from Macildowie join us to share their views on what employers are really looking for and how you can get ahead of the pack - whether you're just starting out or are slightly more seasoned. We discuss areas including:
What recruiters actually do behind the scenesHow to stand out in a competitive environmentThe impact of AI and emerging technologiesConnect with Carly or Sarah on LinkedIn to find out more about upcoming Macildowie Marketing Forum events
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Do you have what it takes to build a successful marketing agency from scratch?
Ashley Mason shares how she founded, grew and continues to develop her content marketing agency 'Dash of Social'
We discussed:
â˘Starting the journey: How pro-bono work and relentless networking paved the way for success.
â˘Building for growth: How she's built and structured a strong team as the business continues to grow
â˘Managing client relationships: Navigating challenging expectations and the value of clear communication.
â˘Growing a brand: The impact of awards like TEDx and 40 Under 40 on her career and personal brand.
â˘The realities of running your own business: Handling difficult clients, burnout, and ageism while trusting gut instincts.
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As Marketing Careers Uncovered hits its first birthday, our first ever guest, Sally Day return to take over as host and put me in the hot seat!
I discuss what I've learned from my guests over the past year, some of my own experiences as my career develops, how failure really is the best teacher you could hope for and the benefits of spreading your wings beyond your job description.
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Ever wondered how different it could be working in small teams with tight budgets compared to the sprawling departments of larger firms? Alexandra takes us through the realities of working in fast-paced startup environments, how she's pushed herself to progress and learned a lot about herself along the way. We discuss:
Versatility: How Alexandraâs diverse experiences from content creation to strategic marketing have built a well-rounded skill set.Networking: Leveraging connections and mentors for career growth.Always learning: The value of staying current with industry trends and self-improvement.Embracing challenge: Taking on opportunities despite fear and uncertainty.Balancing structure and flexibility: Managing the demands of a fast-paced startup environment while maintaining personal discipline and structure.Hosted on Acast. See acast.com/privacy for more information.
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