Afleveringen
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If you want people to stick around and take action on your website, youâve got to make it easy for them. In this episode, we break down the common friction points that stop visitors in their tracksâand how to fix them. Iâll share three powerful tools to help you keep your SEO strong, start monetizing, and customize your site without a lot of tech headaches. Plus, weâll talk about the language you use on your site and how simple changes can lead to better engagement. If youâre looking to turn your website into a place where visitors connect, click, and come back for more, this episode is for you.
Takeaways:
Website engagement can be significantly hindered by unnecessary friction between the visitor and the desired action. Ensuring that contact information is easily accessible on your website is essential for visitor engagement. Using tools like Redirect Pizza can help preserve SEO when transitioning between domains. Effective communication with your audience often requires simplifying the navigation paths on your website.Links referenced in this episode:
podcastwebsitetips.comredirectpizza.comakronpodcast.comelfsight.compowerofpodcasting.comMentioned in this episode:
See What Your Show Looks Like on Podpage
Go to podpage.com/preview and enter your name (or RSS Feed) and get a preview of how great your show would look like on Podpage. Start your 14-day Free Trial today.
Podpage Preview
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Understanding Podpage Network Websites
The primary focus of today's discussion centers around the intricacies of understanding Podpage network websites. I want you to understand the functionality of network pages, which serve as a centralized platform for showcasing various podcasts within a singular network. Joining us to help explain is the founder of Podpage Brenden Mulligan.
Each show has a dedicated subpage, although it is crucial to note that these do not possess separate domain names.
Selling Products with No Monthly FeesYou have a product. You did your research and it fits in with your audience, but you're still a little worried. Have no fear today we talk about two options that enable you to sell products with no monthly fee (and they only take a small amount of the purchase). This enables your to achieve "proof of concept" with your product. Check out Payhip.
How To Adjust to the Announcement Bar in PodpageThe Announcement bar is a great way to draw attention to a call to action. But what if you don't have one right now? How do you turn it off?
Did You Lose Your Audience When You Introduced Your Guest?We also explore the implications of effectively introducing guests to retain audience engagement and the importance of relevance over exhaustive accolades. Don't read the full Linkedin bio, just the relevant part.
Takeaways: In this episode, we elucidate the functionality and advantages of the PodPage network websites, emphasizing their role in enhancing podcaster visibility. We provide listeners with valuable insights on effectively monetizing their content through digital products, highlighting cost-effective options. One critical aspect discussed is a rambling introduction of your guests Listeners are guided through customizing the announcement bar in PodPage to better serve their audience's needs and preferences. We explore the implications of network website presence and clarify that shows do not receive individual domain names under the network plan. The episode stresses the necessity of relevance in guest introductions, advising hosts to focus on pertinent information to retain listener interest.
Links referenced in this episode:podpage.compayhip.comgumroad.compodcastwebsitetips.compowerofpodcasting.comMentioned in this episode:
See What Your Show Looks Like on Podpage
Go to podpage.com/preview and enter your name (or RSS Feed) and get a preview of how great your show would look like on Podpage. Start your 14-day Free Trial today.
Podpage Preview
This podcast uses the following third-party services for analysis:
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Zijn er afleveringen die ontbreken?
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This is a replay of our monthly meetup, where you learn how newsletters have better reach, open rates, click-through rates, and more than social media. I am not "anti-social media" as it's a great place to be social and interact with your audience, but if you want to market (and make it easy to share), you can't go wrong with a newsletter.
See the video version.
Takeaways:
Newsletters possess a significantly higher engagement rate when compared to social media platforms, making them an advantageous tool for audience growth. The number of individuals who engage with marketing material via email substantially exceeds those engaging through social media, thus emphasizing email's effectiveness. Utilizing newsletters allows content creators to reach their audience directly in their inbox, circumventing the ephemeral nature of social media posts. A well-structured newsletter can provide a more personal connection with the audience, fostering loyalty and a community around the content.Links referenced in this episode:
schoolofpodcasting.comtinkmedia.compowerofpodcasting.compodpage.comsubstack.comsendfox.commailerlite.comconvertkit.com (now kit)appsumo.comonvacado.com
This podcast uses the following third-party services for analysis:
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Is This Worth It?
Ever wonder if your podcast website is actually helping you grow your audienceâor just sitting there looking pretty? In this episode, I chat with podcast branding expert Mark Des Cotes from PodcastBranding.co about what makes a great podcast website and why it's more than just a digital business card.
Welcome Mark Des CotesMark explains why your site should not just aim to attract many visitorsâit needs to attract the right ones. We discuss the essentials of branding, visual hierarchy, and how to ensure that your website instantly communicates what your podcast is all about. We also cover some common mistakes podcasters make, such as not clearly indicating how listeners can contact them or making it difficult to find their actual episodes on the site.
We also talk about designâthings like choosing the right colors, making sure your logo fits your brand, and using SEO to get your site in front of the right people. Mark shares his insights on creating a website that looks great and works for you, helping you build deeper connections with your audience.
Key takeaways:
â Your podcast website should clearly communicate your message and brand.
â SEO isnât just for bloggersâit helps the right audience find your show.
â A simple contact form makes it easier for listeners to reach out.
â A strong call-to-action in your hero section gets visitors engaged.
â Make sure all your podcast episodes are easy to find and play directly on your site.
â Bonus: Adding extra resource pages can make your site even more useful.
If youâre ready to take your podcast website from âmehâ to must-visit, this episode is for you!
Links referenced in this episode:podcastbrandingco.comcongressionaldish.comPodpage.compodcastwebsitetips.com/surveypodcastwebsitetips.com/newsletterpodcastwebsitetips.com/21podcastwebsitetips.com/voicemailMentioned in this episode:
Check Out TryPodpage.com and Build Your Website in 10 Minutes
If you're tried of trying to force a podcast website into Squarespace, or Wix and you've had it up to here with the endless plugin and theme updates of WordPress then you need to check out TryPodpage.com you can build a podcast website in 10 minutes or less without having to learn a bunch of coding. Worried about a learning curve, check out the free course at www.learnpodpage.com
This podcast uses the following third-party services for analysis:
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We are rebranding the show from "Your Podcast Website" to "Podcast Website Tips."
We will still discuss podcast websites and use this show to communicate with the Podpage community and customers.
Today, we talk about the news Audience Survey from Podage (see video)
Follow the show and never miss an episode.
This show is based off of YOUR feedback. Leave a question/feedback at
podcastwebsitetips.com/voicemail
Mentioned in this episode:
See What Your Show Looks Like on Podpage
Go to podpage.com/preview and enter your name (or RSS Feed) and get a preview of how great your show would look like on Podpage. Start your 14-day Free Trial today.
Podpage Preview
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Navigating the digital landscape of podcasting requires more than just compelling content; it also necessitates a well-maintained website. Broken links can significantly undermine a podcast's credibility and SEO performance. Today I cover the crucial issue of broken links, using his nearly two-decade experience in podcasting as a backdrop. I discuss the frustrating experience of encountering 404 errors, which frustrate potential listeners and reflect poorly on the podcaster's commitment to maintaining their online presence. This episode emphasizes the importance of regularly auditing your website for broken links, as neglecting this can lead to increased bounce rates and decreased search engine rankings.
Got Feedback On This Episode?
I'd love to hear what you thought about this episode. If you have a minute or two, it's less than 5 questions and works great on your phone or computer.
Episode Survey
I give you actionable advice on utilizing free link checker tools to identify and rectify these errors. I share my experience with a particular tool, revealing a disheartening number of broken links on his site. However, he also highlights the positive aspect of easily fixing these issues through a user-friendly interface. Podcasters can enhance their brand reputation by prioritizing link maintenance, improving user experience, and driving more traffic to their shows. This episode serves as a wake-up call for podcasters to take charge of their web presence and ensure their digital footprint is as polished as their audio content.
As someone who has published content on the Internet, one of my biggest issues is companies I talked to twenty years ago have gone out of business. The other one is fat fingers :)
Takeaways: Broken links can frustrate visitors, leading to a negative perception of your website. Regularly checking for broken links is essential to maintain your website's SEO health. Broken links can increase bounce rates, as users leave after encountering 404 errors. Using free link checker tools can help identify and fix broken links on your site. Search engines may penalize websites with broken links, impacting overall search rankings. Maintaining internal link integrity is crucial for distributing link equity throughout your site.Mentioned In This Episode
Join the School of Podcasting
Website Resources
Listen to Podcast Website Tips: Growing Your Podcast via the Web
Sitechecker Pro Free Link Checker (as it's part of the 14-day trial)
Full Site Edit From Semrush
School of Podcasting
Mentioned in this episode:
We Make Good Podcasts BETTER! - PodcastHotSeat.com
Ready to take your show to the next level? Check out Podcast Hot Seat.You provide an episode, and I listen to the whole thing. I then point out what you're doing right and identify anything that needs polish. I also review your website and ensure you're not missing any low-hanging fruit. You also get a FREE MONTH at the School of Podcasting (including unlimited coaching). It's time to hop into the hot seat and get your podcast growing!
Podcast Hot Seat
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Bounce rate is a measurement used in SEO to measure engagement on your website. Depending on the type of website, it can be REALLY important, or you may decide not to sweat it.
What is Bounce Rate?It is calculated by dividing the number of single-page sessions (bounces) by the total sessions and shown as a percentage. For example, if 500 out of 1,000 visitors leave after viewing just one page, the bounce rate would be 50%. YAY MATH!
It Depends On the SituationBounce rate significance depends on the page type and its goals. A high bounce rate on a customer service page may be fine if users quickly find what they need. However, a high bounce rate on a landing page meant to convert visitors could signal issues like poor content or mismatched expectations.
What is a Good Bounce Rate?Well, as I stated above, "Good" is relative. Generally, a good bounce rate is around 40% or lower, while rates above 55% may warrant further investigation.
Mentioned In This Episode
Join the School of Podcasting
Website Resources
Listen to Podcast Website Tips: Growing Your Podcast via the Web
Link Whisperer - WordPress plugin for cross-linking
Fathom Easy-to-Understand Website Stats
Sources:
Mailchimp
Semrush
CXL
Fullstory
Rebrand Coming Your WayIf you're new to the show I recently switched job from Libsyn to Podpage. One of the things I will be doing for my role at Podpage will be to do a podcast about Podcast Websites with Podpage as the Sponsor. If this sounds very familiar to this show, then you're on the same page as I am.
So not much will change going forward, the name and artwork and maybe the website. I'll keep you informed, but if you've been wondering where new episodes have been, now you know.
Thanks so much.
Mentioned in this episode:
See What Your Show Looks Like on Podpage
Go to podpage.com/preview and enter your name (or RSS Feed) and get a preview of how great your show would look like on Podpage. Start your 14-day Free Trial today.
Podpage Preview
Check Out TryPodpage.com and Build Your Website in 10 Minutes
If you're tried of trying to force a podcast website into Squarespace, or Wix and you've had it up to here with the endless plugin and theme updates of WordPress then you need to check out TryPodpage.com you can build a podcast website in 10 minutes or less without having to learn a bunch of coding. Worried about a learning curve, check out the free course at www.learnpodpage.com
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We all come up with episode titles (which end up on our website). Today, we are talking about how to maximize those titles for maximum impact.
Mastering the Clickable Title: SEO Secrets for Irresistible Podcast EpisodesYou've poured your heart and soul into creating amazing podcast content, but are you giving your episode titles the attention they deserve? Let's face it: Crafting compelling titles is an art form that can make or break your podcast's success. In many cases, it's the next to last thing we do in our episode process. In today's digital landscape, where listeners are bombarded with endless options, your episode titles must work overtime to grab attention and entice clicks.
Why Episode Titles MatterYour episode title is the first impression you make on potential listeners. It's your chance to stand out in a sea of content and convince someone to press play. But here's the kicker: a great title isn't just about attracting listeners â it's also crucial for search engine optimization (SEO) on your podcast website.
Think of your episode title as a double agent. On one hand, it's working to captivate human eyes and ears. On the other hand, it sends signals to search engines about what your content is all about. By mastering the art of title creation, you're setting yourself up for success on both fronts.
4 Tips for Crafting Clickable Episode Titles1. Put Your Keywords Front and CenterWhen it comes to SEO, the placement of your keywords matters. Search engines give more weight to words that appear early in your title. So, instead of burying your main topic at the end, could you bring it to the forefront?
For example, instead of "Episode 16: An Interview with Marketing Guru Jane Smith," try "Marketing Strategies Unveiled: Jane Smith Shares Industry Secrets."
Pro tip: While keyword placement is important, don't sacrifice readability or natural language. Your title should still make sense and appeal to human readers first.
2. Use Power Words and ModifiersCertain words and phrases have a knack for grabbing attention and sparking curiosity. Incorporate power words and modifiers to give your titles extra oomph:
BestUltimateEssentialProvenInsiderRevealedStep-by-Step
Craft Clickable Podcast Episode Titles: Your Key to Listener Growth1. Prioritize Keywords
- Place your main keywords at the beginning of the title for maximum SEO impact.
2. Leverage Power Words
- Incorporate attention-grabbing words like "best," "ultimate," and "proven" to make your titles more compelling.
3. Solve a Problem or Promise Value
- Clearly communicate the benefit listeners will gain from tuning in to your episode.
4. Keep it Concise
- Aim for titles under 60 characters to ensure full visibility across platforms. (per backlinko)
Bonus Tip: Harness the Power of Questions
- Use the actual question your episode answers as the title for improved searchability.
Mentioned In This Episode
Join the School of Podcasting
Website Resources
Listen to Podcast Website Tips: Growing Your Podcast via the Web
Backlinko
Semrush
Mangools
Mentioned in this...
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Today I look at using subdomains (this.website.com) for your podcast.
A subdomain is something like tv.apple.com where TV is the subdomain.
When to Use a SubdomainYou have a topic that doesn't mesh with your brand on your main website.
Your workflow prohibits you from adding it to your main website.
If you've had your main website and don't want to have to redirect the old site to look at the subdomain.
Does Google Hate Subdomains?Quit answer is no. They do treat them like a separate website.
With this in mind backlinks to the subdomain don't necessarily boost the SEO of the main website. (Neil Patel said that 90% of the SEO will flow into the main website).
A Hypothetical UseYou want to lessen the number of distractions on your site, so you put your podcast in a subdomain. This way the main website is all about converting your sails.
Best PracticesMake your subdomain and main site look very similar so the visitor doesn't get confused.
Mentioned In This Episode
Join the School of Podcasting
Website Resources
Listen to Podcast Website Tips: Growing Your Podcast via the Web
Google saying subdomains are OK
Neil Patel on Subdomains.
Mentioned in this episode:
See What Your Show Looks Like on Podpage
Go to podpage.com/preview and enter your name (or RSS Feed) and get a preview of how great your show would look like on Podpage. Start your 14-day Free Trial today.
Podpage Preview
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Organic search is powerful. Why? Because it is FREE. This is why we all search for it. The days of keyword stuffing are behind us. Now we need to look at search intent.
Who is your audience and what are they trying to do?First, integrate keywords effectively in your URL, page titles, headings, and the first paragraph of your content.
Second, ensure the quality and consistency of your content, aiming for high-quality material that readers are likely to share and that meets Google's standards.
Third, maintain an excellent user experience with a secure website, free of broken pages, and easy-to-read text.
Fourth, focus on the technical SEO aspects, like having a secure HTTPS site and avoiding 404 errors.
Finally, ensure your site is mobile-friendly, with readable text and easily tappable buttons to accommodate users on different devices.
Mentioned in this episode:
See What Your Show Looks Like on Podpage
Go to podpage.com/preview and enter your name (or RSS Feed) and get a preview of how great your show would look like on Podpage. Start your 14-day Free Trial today.
Podpage Preview
Podpage Makes Everything About Your Website Easier
I recently switched media hosts. One show used WordPress and the Other Used Podpage. When you redirect the show, the podpage website updates automatically. The other show on WordPress has all the previous episodes updated manually. Podpage is made for podcasters, and it makes EVERYTHING easier. Check it out at www.trypodpage.com
Podpage
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What are your personal experiences with Google search results, and have you noticed any unusual or inconsistent AI-generated responses lately?
With search engines constantly evolving, you might find yourself straying from Google and exploring alternatives like Bing and DuckDuckGo. In this episode, we'll dive into the pros and cons of these search engines and guide you through how to get your website listed on them. Whether you're frustrated with Google's overflowing ads or curious about Bing's potential earnings, we've got you covered. Plus, we'll discuss the importance of sitemaps and how to ensure your site stays indexed, so your audience can easily find you no matter where they search. Stay tuned as we navigate the world beyond Google!
Mentioned In This EpisodeJoin the School of Podcasting
Website Resources
Listen to Your Podcast Website
Bing Webmaster Tools
https://www.bing.com/webmaster/about
Google Search Console
https://search.google.com/search-console
Namecheap
https://supportthisshow.com/namecheap
Coolerwebsites.com
Got Feedback On This Episode?
I'd love to hear what you thought about this episode. If you have a minute or two, it's less than 5 questions and works great on your phone or computer.
Episode Survey
Got a Comment? Leave it at www.yourpodcastwebsite.com/voicemail
Video on Adding Your Website to Bing
Video on Adding Your Website to Google
Mentioned in this episode:
See What Your Show Looks Like on Podpage
Go to podpage.com/preview and enter your name (or RSS Feed) and get a preview of how great your show would look like on Podpage. Start your 14-day Free Trial today.
Podpage Preview
Podpage Takes the Hassle Out of Websites
Podpage makes websites for PODCASTERS. It has so many features, including:Built-in SEO featuresBuilt-in voicemail pageBuilt-in Follow page (keep traffic on your site).Give podpage a try to test it out.
Podpage
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Today, we're diving deep into a crucial yet frequently overlooked aspect of your online presenceâthe About page.
It's surprising how many people forget to include essential details like their full names or make their business and podcast information clear. In this episode, we will flip the "Your audience is the hero" script on its head, the power of storytelling in connecting with your listeners, and practical tips for crafting a compelling about page whether you're a business with a podcast or a podcast-centric website.
Plus, we'll touch on invaluable resources like Don Miller's "StoryBrand" and Matthew Dicks' "Storyworthy" to help refine your storytelling skills. Stay tuned for insights that could significantly impact how you present yourself and engage with your audience online!
The Sections of A Business About PageThe sections mentioned for an effective About Us page include:
Characters (people behind the brand)Conflict (the problem the business solves) Resolution (the outcome and impact)Vision for the future (where the business is going)Dialog (quotations and voice of the brand)Setting (context and location of the business)
The About Page of a Podcast First WebsiteA basic, but very useful framework is:
We help (who is your audience) do (what they need to do) so they can (benefit)
Tips From AppleYour description should tell listeners what kind of content you talk about and explain how people can benefit from listening. If you need a little help, think about how you can convey the problem youâre trying to solve in a way that convinces listeners they should care. -Apple
Mentioned In This Episode
Join the School of Podcasting
Website Resources
Listen to Podcast Website Tips: Growing Your Podcast via the Web
Storybrand by Donal Miller
Storyworthy by Matthew Dicks
Wes McDowell on About Page Formulas
Mentioned in this episode:
See What Your Show Looks Like on Podpage
Go to podpage.com/preview and enter your name (or RSS Feed) and get a preview of how great your show would look like on Podpage. Start your 14-day Free Trial today.
Podpage Preview
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Brad from Cancer and Comedy asked for my opinion on "All in One Sites" vs using multiple specialized tools. It's a hard question to answer and as always "If depends" on your budget, tech level, and desire to tackle a learning curve.
Choosing OneIf you decide to want to sell courses, digital products, a membership/community here are some things to keep in mind. Look at all the features:
CoursesEmail ListsCommunity/Membership sitesProcessing feesMobile AppAffiliate ProgramsDigital Products1 to 1 CoachingGroup CoachingLead MagnetsPage BuilderCheck out pageCRM (customer relationship manager)ReportingZapier IntegrationThere is no "Right Answer" it depends on what your priorities are going to be.
How Much For A Course, a PDF and a Membership/Community?One of the reasons I think Kajabi is overpriced is they treat everything like a "Product" (per this demo video). If I want to have a course, a PDF for sale, and a Community/Membership that is seen as three products. That puts you are $150/month.
Mentioned In This Episode
Join the School of Podcasting
Website Resources
Listen to Podcast Website Tips: Growing Your Podcast via the Web
Kajabi
Podia
Zenler
Pensite
Heartbeat Community
Circle Community
Sendfox Email List (lifetime deal)
Tidycal Calendar (lifetime deal)
Full description on website
Mentioned in this episode:
Check Out TryPodpage.com and Build Your Website in 10 Minutes
If you're tried of trying to force a podcast website into Squarespace, or Wix and you've had it up to here with the endless plugin and theme updates of WordPress then you need to check out TryPodpage.com you can build a podcast website in 10 minutes or less without having to learn a bunch of coding. Worried about a learning curve, check out the free course at www.learnpodpage.com
See What Your Show Looks Like on Podpage
Go to podpage.com/preview and enter your name (or RSS Feed) and get a preview of how great your show would look like on Podpage. Start your 14-day Free Trial today.
Podpage Preview
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For years I had a podcast with a website. Then, I decided to make my business a bit more serious and switched the focus to a business with a podcast. Today we are talking about having a laser-focused website for whatever that ONE THING you want your audience to do.
This is from the book Coach Builder from Donald Miller (author of Storybrand)
The Six Sections of Your Website's Front PageThe Header ( clearly state who you help and what you do)Stakes (the consequences of not working/listening with you)The Menu (your solution, your podcast, services)Proof of Value (toot your own horn)The Plan (a super easy on-ramp to working with you)The Explanatory Paragraph (a story framework to invite visitors into your world)Got Feedback On This Episode?
I'd love to hear what you thought about this episode. If you have a minute or two, it's less than 5 questions and works great on your phone or computer.
Episode Survey
Mentioned In This Episode
Join the School of Podcasting
Website Resources
Listen to Podcast Website Tips: Growing Your Podcast via the Web
Video of Customizing a Podpage Page
Mentioned in this episode:
We Make Good Podcasts BETTER! - PodcastHotSeat.com
Ready to take your show to the next level? Check out Podcast Hot Seat.You provide an episode, and I listen to the whole thing. I then point out what you're doing right and identify anything that needs polish. I also review your website and ensure you're not missing any low-hanging fruit. You also get a FREE MONTH at the School of Podcasting (including unlimited coaching). It's time to hop into the hot seat and get your podcast growing!
Podcast Hot Seat
Check Out TryPodpage.com and Build Your Website in 10 Minutes
If you're tried of trying to force a podcast website into Squarespace, or Wix and you've had it up to here with the endless plugin and theme updates of WordPress then you need to check out TryPodpage.com you can build a podcast website in 10 minutes or less without having to learn a bunch of coding. Worried about a learning curve, check out the free course at www.learnpodpage.com
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy -
Today, we're diving into a common mistake that many podcasters make without even realizing it: sending our audience off our websites. By doing so, we're missing out on boosting our SEO and reinforcing our brand. In this episode, I'll guide you through easy strategies to keep your listeners engaged on your site, from creating dedicated follow pages to using plugins that streamline the process. Whether you're new to podcasting or looking to optimize your current approach, these tips will help you strengthen your online presence and bring long-term benefits to your show.
Not sure what I'm talking about. Check out my follow page (generated by PodPage)
Mentioned In This Episode
Join the School of Podcasting
Website Resources
Listen to Podcast Website Tips: Growing Your Podcast via the Web
Video: How to find your show's link in apps
Mentioned in this episode:
We Make Good Podcasts BETTER! - PodcastHotSeat.com
Ready to take your show to the next level? Check out Podcast Hot Seat.You provide an episode, and I listen to the whole thing. I then point out what you're doing right and identify anything that needs polish. I also review your website and ensure you're not missing any low-hanging fruit. You also get a FREE MONTH at the School of Podcasting (including unlimited coaching). It's time to hop into the hot seat and get your podcast growing!
Podcast Hot Seat
Have Podpage Create a Newsletter, Blog or Summary For You
Podpage is an amazing tool that enables you to make a website for your podcast with no coding skills. Now you can have Podpage pull the information from your podcast, and create a newsletter, blog post or summary. It shows a few version and then shows you the outline of what it is about to write. You click a few buttons, and it is DONE! Check it out at www.trypodpage.com (or click the link below).
Podpage
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Today, we're diving into AppSumo, a fantastic platform for discovering amazing software deals at unbeatable prices. We'll be exploring how this site helped launch major tools like Zapier and sharing tips on how to make the most out of your AppSumo experience. From how to avoid common pitfalls to leveraging reviews and support resources, we've got all the information you need to make informed purchases and find those game-changing tools for your podcasting needs. Let's get started!
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Episode Survey
Timeline00:00 Navigating App Sumo
01:20 What is App Sumo
02:31 Everyone Leaves Happy
03:18 Avoiding Mistakes
04:36 Check Reviews
05:54 History Check
07:08 Checklist
08:05 Disclaimer It Is Addicting
Mentioned In This Episode
Join the School of Podcasting
Website Resources
Listen to Podcast Website Tips: Growing Your Podcast via the Web
Mentioned in this episode:
See What Your Show Looks Like on Podpage
Go to podpage.com/preview and enter your name (or RSS Feed) and get a preview of how great your show would look like on Podpage. Start your 14-day Free Trial today.
Podpage Preview
We Make Podcasts Better
Podcast Hot Seat is the shot in the arm your podcast needs. For less than $100 you get:Your podcast content reviewedYour podcast website reviewedA FREE MONTH of the School of Podcasting (including courses, community and coaching).Extra exposure on the Podcast Hot Seat Podcast.
Podcast Hot Seat
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In today's episode, we're diving into a common yet critical mistake many podcasters make with their websitesâusing a multi-episode audio player that offers zero SEO benefit. I'll break down why it's essential to treat each podcast episode like a dedicated blog post, how to effectively use single-episode players and the importance of including detailed show notes with useful links. By optimizing your website this way, you can significantly boost your SEO, increase engagement, and make it easier for your audience to find and share your content. Stay tuned as we explore the steps to elevate your podcast's online presence!
Got Feedback On This Episode?
I'd love to hear what you thought about this episode. If you have a minute or two, it's less than 5 questions and works great on your phone or computer.
Episode Survey
Mentioned In This Episode
Join the School of Podcasting
Website Resources
Listen to Podcast Website Tips: Growing Your Podcast via the Web
Mentioned in this episode:
See What Your Show Looks Like on Podpage
Go to podpage.com/preview and enter your name (or RSS Feed) and get a preview of how great your show would look like on Podpage. Start your 14-day Free Trial today.
Podpage Preview
Profit From Your Podcast: Turn Your Listeners Into a Livelihood
Check out my book Profit From Your Podcast: Proven Strategies to Turn Listeners Into a Livelihood. NOW AVAILABLE AS AN AUDIO BOOK.
Profit From Your Podcast
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Today I dive into the often-overlooked aspect of SEO: optimizing images.
You'll learn simple tweaksâlow-hanging fruit that can significantly boost your search engine visibility. From using descriptive file names and alt text to resizing and compressing images, we'll cover practical tips you can implement right away. Plus, we'll discuss tools and plugins, like Swoosh and Rank Math, that simplify the process, for Podpage users and for WordPress users. Whether you're a seasoned podcaster or just starting, these strategies will help you enhance your online presence and make your images work harder for you. Tune in and let's optimize those images together!
Quick FixesUse keywords in your file names.
Use hyphens to separate words in your file names.
Make descriptive alternate descriptions.
Resize Your Image (before uploading).
Social Preview Images (1200X630).
WordPress UsersUse a CDN Content Delivery Network like Bunny.
Create an Image Site Map.
Alt Text Plugin for WordPress Users (see image on website)
Mentioned In This Episode
Join the School of Podcasting
Website Resources
Listen to Podcast Website Tips: Growing Your Podcast via the Web
RankMath Plugin
Bunny CDN
Alt Text Plugin
Mark at PodcastBranding.co
Squoosh Free Image resizer and compression tool
TinyPng
Tiny JPG
Podcast Hot Seat
Much of this episode was based on an article, "How to Optimize Images for Search Engines & Users" from Semrush
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Podpage Built on Podcaster Feedback
Brenden Mulligan, the founder of Podpage, built Podpage on user feedback. He stays in his lane and focuses on building the ultimate podcast website (including Podcasting 2.0 features incorporated into your site) for podcasters. You can build your website in 10 minutes with no coding.
Podpage
See What Your Show Looks Like on Podpage
Go to podpage.com/preview and enter your name (or RSS Feed) and get a preview of how great your show would look like on Podpage. Start your 14-day Free Trial today.
Podpage Preview
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy -
Today I delve into the world of WordPress plugins and explore how Rank Math, a lesser-known plugin, stands out in the realm of SEO tools. I also compare the free versions of Rank Math, Yoast SEO, and All in One SEO, we uncover the unique features that Rank Math offers without the need for a premium upgrade.
From easy redirects to advanced custom fields and local SEO capabilities, Rank Math impresses with its comprehensive functionality. Join us as we break down the key features and pricing options of Rank Math and discover why it's a top contender in the world of WordPress SEO plugins.
(As an affiliate, I earn from qualifying purchases through someâbut not allâof the following links. But I recommend things I truly believe in, regardless of earnings.)
Mentioned In This Episode
Join the School of Podcasting
Website Resources
Listen to Podcast Website Tips: Growing Your Podcast via the Web
MathRank SEO Plugin
Yoast SEO Plugin
All-In-One SEO Plugin
Full Comparison
Follow the Show and Never Miss an Episodeyourpodcastwebsite.com/follow
This show is part of the Power of Podcasting Network. This is episode 6.
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Check Out TryPodpage.com and Build Your Website in 10 Minutes
If you're tried of trying to force a podcast website into Squarespace, or Wix and you've had it up to here with the endless plugin and theme updates of WordPress then you need to check out TryPodpage.com you can build a podcast website in 10 minutes or less without having to learn a bunch of coding. Worried about a learning curve, check out the free course at www.learnpodpage.com
See What Your Show Looks Like on Podpage
Go to podpage.com/preview and enter your name (or RSS Feed) and get a preview of how great your show would look like on Podpage. Start your 14-day Free Trial today.
Podpage Preview
Profit From Your Podcast: Turn Your Listeners Into a Livelihood
Check out my book Profit From Your Podcast: Proven Strategies to Turn Listeners Into a Livelihood. NOW AVAILABLE AS AN AUDIO BOOK.
Profit From Your Podcast
This podcast uses the following third-party services for analysis:
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E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) is part of Googleâs Search Quality Rater Guidelinesâthe handbook that real people use to evaluate the quality of search results.
Whether you're new to content creation or a seasoned podcaster, understanding these principles can help you produce high-quality content that ranks well and builds trust with your audience.
If you're using AI to save time, these are the items you would want to add to your AI-generated content to rank better with Google.
It boils down to writing good content and then being transparent about who the author is. Google wants to know the person that's writing this content is a legitimate source of information.
Mentioned In This Episode
Join the School of Podcasting
Website Resources
Listen to Podcast Website Tips: Growing Your Podcast via the Web
What Are E-E-A-T and YMYL in SEO & How to Optimize for Them - Semrush website
Taking the âOH NO!â Out of SEO - Lauren Gaggioli on the Creator News Live show
Semrush Authority Score - Tool
Mentioned in this episode:
See What Your Show Looks Like on Podpage
Go to podpage.com/preview and enter your name (or RSS Feed) and get a preview of how great your show would look like on Podpage. Start your 14-day Free Trial today.
Podpage Preview
Podpage Keeps Getting Better
As your podcast grows, managing incoming messages becomes crucial. Message category routing directs inquiries to the right team member based on the listener's selected category, ensuring prompt and efficient responses. You can make your own categories and route them to the proper email address. COOL! Build your website is less than 10 minutes with NO CODING.
Podpage
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