Afleveringen
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In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, explore the game-changing benefits of AI medical scribes for podiatrists. They dive into how these tools can significantly enhance clinic efficiency, improve patient care, and streamline administrative tasks. By automating transcription and documentation, AI medical scribes allow podiatrists to focus more on patient care, ultimately leading to better outcomes.
Tyson and Jim break down the key advantages, from time savings and increased accuracy to cost savings and enhanced data security. They also address common concerns about transitioning to AI solutions and offer practical insights on implementing this technology in your practice. This episode is a must-listen for podiatrists looking to optimize their clinic operations and embrace the future of healthcare.
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In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, explore the critical concept of standing out in a crowded market. They dive into why blending in feels natural but can limit your clinic's growth and how stepping away from the norm can lead to greater visibility and success.
Tyson and Jim offer actionable strategies for making your clinic more distinct, from defining a unique brand voice to showcasing specialized services. They also address the common fears of standing out and how to navigate them effectively. This episode is essential for podiatrists who want to break free from the competition and attract more patients.
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Zijn er afleveringen die ontbreken?
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In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the strategic importance of 'areas we serve' pages for enhancing local SEO visibility. They explain the concept of local relevance, identify key local keywords, and optimize content to attract patients from nearby suburbs and towns.
The episode covers practical tips on structuring these pages effectively, including using authentic photos, case studies, and success stories. Tyson and Jim also highlight the significance of balancing content for search engines and human readers, making this episode a must-listen for podiatrists looking to expand their local patient base.
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💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, delve into the benefits of live networking lunches and their substantial impact on business growth. They discuss their experiences, outline the typical format of such events, and emphasize the long-term advantages of making authentic connections.Tyson highlights ten key benefits of attending these lunches, from personal development to boosting community profile. They also offer practical tips on preparing for these events and effectively follow up afterward.
✉️ CONTACT
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💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, discuss the importance and structure of patient email newsletters. They explain the benefits of newsletters in educating patients, showcasing community involvement, and driving appointments.Jim provides tactical advice on selecting the right email software, crafting engaging content, and utilizing analytics to optimize newsletter performance. The episode highlights the significance of maintaining patient engagement through consistent, informative, and community-oriented email communication.
✉️ CONTACT
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💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin explore the concept of market monopolies in the podiatry profession. They delve into real-life examples and anecdotes that show no single entity can dominate the entire market.Tyson shares his personal journey and experiences, underlining the importance of niching down, having a good marketing strategy, and being consistent. The discussion also includes tips on finding the right location for opening clinics and the benefits of differentiating oneself in a competitive market.
✉️ CONTACT
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💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald discuss the crucial steps for podiatry clinic owners to get aligned with their marketing providers. They delve into setting clear goals and expectations, the importance of regular communication, and understanding key metrics and analytics to ensure effective marketing strategies.Tune in for essential insights on building a successful relationship with your marketing provider to grow your practice.
✉️ CONTACT
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💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this lively episode of Podiatry Marketing, hosts Jim McDannald and Tyson Franklin discuss the importance of focusing on podiatry services you enjoy and do well. Tyson shares his disdain for home visits and nursing homes, humorously recounting anecdotes that led him to stop offering these services in his practice.They emphasize the value of being honest with employers about your preferences and not marketing services you dislike. They also reflect on the importance of niching down in podiatry for a more fulfilling and successful career.
✉️ CONTACT
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💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald delve into effective local marketing strategies for podiatry clinics. Tyson and Jim discuss the importance of targeting the right local audience, leveraging local SEO, and building community connections.They highlight the pitfalls of using broad, national marketing tactics for local businesses and the benefits of local involvement, such as sponsoring and volunteering at community events. The hosts also touch upon the relevance of gathering local reviews and the growing influence of new technology like ChatGPT on local search results.
This episode is a valuable resource for podiatry clinics looking to enhance their local marketing efforts.
✉️ CONTACT
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💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of Podiatry Marketing, hosts Jim McDannald and Tyson Franklin discuss the benefits of using corporate boxes and season tickets as part of a marketing strategy.Tyson shares his experiences with the Cairns Taipans' basketball team and other local sports events, explaining how these investments can enhance team building, foster professional relationships, and generate referrals. They emphasize the importance of having a clear game plan, selecting the right guests, and ensuring agreements are well-documented.
Tune in to learn how sports can be a powerful tool in business marketing and team camaraderie.
✉️ CONTACT
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💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
Join Tyson Franklin and Jim McDannald, DPM in this week's episode of 'Podiatry Marketing' as they delve into the essential topic of gathering patient reviews.
They discuss the pros and cons of personalized versus automated review requests, highlighting the importance of patient feedback in building trust and enhancing your online presence. Learn how to choose the right method based on your clinic's size, staff, and goals.
Whether you're a newly established practice or a growing clinic, this episode provides valuable insights on efficiently collecting meaningful reviews that can boost your search rankings and attract more patients.
✉️ CONTACT
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💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the concept of choosing a 'word for the year' to guide both personal and professional growth.
They delve into how selecting a single word can simplify and align goals, and Tyson shares his personal experience with using words like 'evolve,' 'abundance,' 'simplicity,' and 'discovery.'
The duo explores how this practice can enhance a podiatry business and encourage continuous improvement. They also inspire listeners to get creative with symbols and mantras to stay motivated.
✉️ CONTACT
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💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss when it's time to consider switching your podiatry marketing provider. They dive into key signs such as stagnant growth, poor communication, and outdated marketing strategies.
The episode also offers advice on performing research and due diligence, developing a transition plan, and monitoring your new marketing provider's performance to ensure your practice can effectively attract its ideal patients. Jim also provides insights into the emotional and practical aspects of changing providers, emphasizing the need for an expert who understands the field of podiatry.
✉️ CONTACT
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💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of Podiatry Marketing, hosts Jim McDannald and Tyson Franklin discuss the implications of copyright infringements through Tyson's personal experience. Tyson shares how he recently received a copyright notice from YouTube, the importance of understanding terms and conditions, and the various options available to handle copyright claims.
They also cover the significance of using licensed content correctly and how modern technology helps detect unauthorized uses. This episode is an essential guide for content creators to avoid common copyright pitfalls.
✉️ CONTACT
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💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching
In this episode of Podiatry Marketing, Tyson Franklin and cohost Jim McDannald, DPM, discuss the growing trend of direct-to-patient marketing within the podiatry field. We explore a notable case of a medical hardware company advertising a bunionectomy procedure directly to consumers via TV ads, bypassing traditional marketing aimed at podiatrists.
The conversation delves into the pros and cons of this approach, including increased patient awareness but potential misinformation and challenges in the doctor-patient relationship. They also share strategies on how podiatrists can effectively educate patients and ethically market their services to navigate these challenges.
✉️ CONTACT
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💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin discuss the concept of WWWDD: What Would Walt Disney Do, focusing on organizational structure and effective delegation in a podiatry clinic.
Learn how to optimize your clinic's operations, delegate tasks, and create a magical patient experience inspired by Walt Disney's management style. Tune in for practical tips and strategies to grow your podiatry practice while maintaining a high level of patient care.
✉️ CONTACT
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💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the importance and strategies of using Instagram and LinkedIn for professional growth and networking within the podiatry community.
They cover various topics, including the value of engaging with content, expanding professional networks, staying updated on industry news, and showcasing expertise to discover opportunities like speaking engagements.
The conversation also touches upon respectful online interactions, the evolution of medical equipment marketing through social media, and the benefits of online platforms in building connections and collaborations across the podiatry profession.
✉️ CONTACT
[email protected] -
💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of the Podiatry Marketing podcast, hosts Jim McDannald, DPM, and Tyson Franklin discuss the critical role of the front desk person or receptionist in a podiatry business.
They emphasize that this role is not just about answering phones but is pivotal in representing the clinic's brand and ensuring a positive patient experience. They highlight the importance of selecting someone who is not only hospitable and professional but also fits the business's image and standards.The discussion covers various aspects such as appearance, communication skills, handling online communications, dealing with complaints, and the necessity of ongoing training and education. Jim and Tyson argue that the front desk personnel should embody the values and professionalism of the clinic both inside and out and stress the distinction between the roles of a receptionist and a practice manager.
The episode also touches on the challenges and strategies for managing inherited staff when taking over an existing practice.
✉️ CONTACT
[email protected] -
💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the essentials of Google Analytics for podiatrists.
We discuss the importance of understanding this powerful tool to gauge website health and improve marketing strategies.
We focus on Google Analytics, unpacking its benefits for tracking website traffic, visitor behavior, and conversion rates. We stress the importance of making data-driven decisions to optimize web presence and attract the ideal patient demographic.
The episode wraps up with advice on gradually exploring Google Analytics features and seeking help if needed, emphasizing its critical role in successful podiatry marketing.
✉️ CONTACT
[email protected] -
💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, Jim McDannald and co-host Tyson Franklin discuss the key strategies for podiatrists who want to elevate their social media presence.
We explore a variety of post types that grab patients' attention and foster engagement, such as amusing content, quotes, inspirational stories, and actionable advice. Tyson shares insights on crafting posts that not only entertain but also inform and connect with audiences.We discuss the power of storytelling, the importance of being relatable, and how special offers and contests can significantly increase social media interaction and visibility.
Join us as we provide practical tips for podiatrists looking to enhance their social media strategy and achieve greater patient engagement.
✉️ CONTACT
[email protected] - Laat meer zien